How To Assign a Dollar Value to a Media Request

How do you assign a dollar value to a media request? Here’s how we would go about it. Step 1: Figure out operating (breakeven) cost for the request. Let’s say that the price of the product or service being requested … Read More

10 Mailchimp Tips To Improve Email Performance

I first started using Mailchimp back in 2010. Since then, I’ve become a Mailchimp expert and have grown from an email marketing freelancer into operating a full service email marketing agency. There’s quite a few Mailchimp tips and tricks that … Read More

How To Improve Your Email Newsletter Click Through Rate

You send marketing emails to subscribers, and you want to improve your email newsletter click through rate. Even if you have healthy open rates for your outgoing emails, what are some email marketing strategies and tactics to improve your email … Read More

Influencer Marketing Tips: How To Reach The Right Influencers

Influencer marketing is all the rage with content marketing today. Our clients are driving sales from YouTube, Instagram, Pinterest, email, blogs – all the sites where influencer marketing flourishes. How do you reach the right influencers? How do you get … Read More

How To Automate Professional Email Correspondence

Want to know our best tip for how to get better at professional email correspondence? Automate as much as you can. There’s a few things that go into professional email correspondence. The main this is writing professional emails. Then you … Read More

Mailchimp Salesforce Integration Guide

We recently did a Mailchimp Salesforce integration for a client and put together a quick how-to guide. If you’re thinking about integrating your Salesforce account to Mailchimp for email marketing automation, this is a really slick way to go about … Read More

3 Common Email Marketing Mistakes To Avoid

We’re Mailchimp experts and manage the email marketing campaigns for clients ranging from small businesses to billion dollar corporations.  We wanted to weigh in with simple email marketing mistakes we typically see from companies who come to us looking to … Read More

How Nativa Became #1 In Hispanic Marketing

The other day I read that if you’re not number #1 in your niche, it’s time to pick something that you can be number one in. Then, I came across Eric Diaz, the Co Owner of Nativa, a multicultural communications … Read More

5 Reasons Why WordPress Website Design Is Great

We designed our first WordPress website back in 2006 without any knowledge of how a website worked. We found a website developer in Portland through an online forum. We designed the website on paper and scanned it to the developer. … Read More

How To Optimize A Photo On Flickr

I’ve had a lot of success with posting photos on Flickr and getting them to appear in a Google Image search. Here are the basic steps I take for optimizing a photo on Flickr. 1. Replace the photo file name … Read More