Getting Started In Podcasting

This past Friday I had the good fortune of doing lunch with Peter Awad, the host of a podcast called Slow Hustle, which documents the roller coaster of entrepreneurship and how entrepreneurs manage the pendulum swing. Check it out. Peter … Read More

How To Edit Your Email Header In MailChimp

Step 1: Edit Your Text Block When in the “Design” tab in MailChimp, hover over the email header and click the “Pencil” icon. Clicking this pencil icon will bring up the code to edit in a tab to the right. … Read More

How To Optimize A WordPress Post For SEO

Greetings! This is a simple tutorial on how to optimize a WordPress blog post for SEO using the Yoast SEO plugin. The main thing to keep in mind about optimizing a WordPress post for SEO: before you write a single … Read More

Adding User To Facebook Ad Account

How do I give someone else access to my Facebook advertising account? You can give people access to your advertising account from your ad account settings in your Ads Manager: 1. Go to your Account Settings in Ads Manager. You … Read More

15 Best Email Marketing Blogs You Need To Be Following

  Blogs are a great resource for learning about dynamic topics such as email marketing. And when blogs are by digital marketers, for digital marketers, they are sure to provide vast inspiration for your own email marketing campaigns. Here are … Read More

5 Website Speed Test Tools Every Marketer Should Use

  According to one study, 40% of website users abandon a website if it takes longer than three seconds to load. For this reason, testing the speed of your website is crucial. This is something that is actually quite simple to … Read More

Fitness Email Marketing Examples & Samples

If you’re looking for fitness email marketing examples for automation or for monthly marketing blasts, below are some different samples. Each example has a brief description for the purpose of the email. Fitness Email Marketing Examples: General fitness email marketing … Read More

How To Assign a Dollar Value to a Media Request

How do you assign a dollar value to a media request? Here’s how we would go about it. Step 1: Figure out operating (breakeven) cost for the request. Let’s say that the price of the product or service being requested … Read More

10 Mailchimp Tips To Improve Email Performance

I first started using Mailchimp back in 2010. Since then, I’ve become a Mailchimp expert and have grown from an email marketing freelancer into operating a full service email marketing agency. There’s quite a few Mailchimp tips and tricks that … Read More

How To Improve Your Email Newsletter Click Through Rate

You send marketing emails to subscribers, and you want to improve your email newsletter click through rate. Even if you have healthy open rates for your outgoing emails, what are some email marketing strategies and tactics to improve your email … Read More