How do you attract talent for an executive search firm with a recruitment social media strategy?
Markitors approach to developing a recruitment social media strategy:
Y Scouts is a purpose based executive search firm in Phoenix that helps organizations recruit leaders. What makes Y Scouts unique is that they begin their executive search with “why.” Why does your organization exist? Why do you get out of bed in the morning? Y Scouts believes that when organizations and leaders know why they do what they do, they inspire others to be a part of what you do. Markitors was tasked with visually bringing the Y Scouts value proposition to life via a recruitment social media strategy.
Based on the belief that everyone has a “why” behind their work, Marktiors created the “What’s Your Why?” tour as the foundation to the Y Scouts recruitment social media strategy. The “What’s Your Why?” tour captures the reasons “why” people work. People write down why they work on a piece of paper, we take a picture of them holding up their “why,” and then Markitors promoted these photos on social media. These photos were a way to engage the Y Scouts community while visually communicating their value proposition. And most importantly, this recruitment social media strategy was a way to attract candidates that fit with the Y Scouts mission.
The “What’s Your Why?” tour and recruitment social media strategy accomplished the following within 60 days of being on tour in Phoenix:
- Y Scouts received direct exposure to Executives, HR Managers and Business Owners at more than 50 Phoenix based companies
- More than 400 photos were taken to be used on Yscouts.com and the Y Scouts social media accounts
- Doubled the amount of resume submissions by job seeking candidates in Phoenix
- Most importantly, made an executive search firm interesting to follow online
View the “What’s Your Why?” tour photos at Yscouts.com!
Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to see how Markitors can help create a recruitment social media strategy for your organization.