Social Media Giveaway

How do you use a social media giveaway as a part of an online indie movie marketing strategy?

Social Media Giveaway

Markitors social media giveaway approach:

Faces In The Mirror is a film that naturally lends itself to a social media giveaway. With the national movie premiere taking place in late August, Markitors launched a social media giveaway that encouraged fans to submit a photo of their “face in the mirror” for a chance to win tickets to the premiere with Boyd Tinsley from the Dave Matthews Band.

An independent panel of judges selected ten finalists from thousands of photo submissions. The Faces In The Mirror Facebook community then voted for the winning photo. The photo with the most likes and unique comments would send the finalist and friend to Seattle for the premiere. The winner would also go to the Gorge for a three day Dave Matthews Band show. The runner ups would receive a Faces In The Mirror movie poster signed by members of the Dave Matthews Band.

The Faces In The Mirror social media giveaway resulted in the following:

  • One social interaction (a comment, like, or share) every 10 seconds during the final day of the contest
  • Photos received more than 500,000 organic impressions on social media sites like Facebook
  • Organically increased Facebook “LIKES” by 50% over the course of the campaign
  • Increased brand recall of Faces In The Mirror
  • Successfully launched an online premiere with Faces In The Mirror entrants in late August

Here are the ten photos from the social media giveaway that were selected as finalists. The first one was the winner.

Social Media Giveaway - Winning Entry

Social Media Giveaway - Online Movie Marketing

Social Media Giveaway - Markitors

Social Media Giveaway

Social Media Giveaway

Social Media Giveaway

Social Media Giveaway

Social Media Giveaway

Social Media Giveaway

Social Media Giveaway

For a look at all the faces in the mirror entries, visit the Faces In The Mirror Facebook page. For social media giveaway ideas for your company, please contact us.

Social Media Retail Marketing | Social Media Management

How do you bring fashion to fans through social media retail marketing?

social media retail marketing

Markitors social media retail marketing approach:

Bringing fashion to every fan, Sportiqe Apparel merges casual sportswear with trend-driven designs for licensed apparel in the sports, music, food and corporate markets. Constantly looking towards the most current trends in fashion, Sportiqe has developed a niche in the licensed apparel industry with coveted styles that have been worn on the sidelines by celebrities, athletes, musicians, industry leaders and consumers alike.

Sportiqe has done an incredible job building the offline segments of their business since the company’s founding in 2006. They work with brands like EA Sports, the NBA, ESPN, Jockey, Playboy and more. When it came to replicating their offline success, Sportiqe turned to Markitors to bring fashion to fans online through social media retail marketing.

Markitors managed the monthly outreach, did social media monitoring, management and development by doing the following:

  • Real time social media monitoring of key terms around NBA, ESPN, EA Sports & more branded T-shirts
  • Managed digital advertising strategy by posting to Facebook, Twitter, Pinterest, Instagram, Linkedin and Google+ every day of the week
  • Reviewed and revised existing marketing channels like sales confirmations, social media assets, and email communications.
  • Built and optimized branded social media assets on Pinterest, Facebook, Twitter, YouTube, Foursquare and Flickr

By managing the social media retail marketing strategy, Markitors has helped Sportiqe bring more of their fashionable apparel to fans around the world. Celebrities like Jay-Z, Beyonce, the Kardashians and more athletes have been spotted in Sportiqe. When these celebs are spotted, our social media retail marketing continualy enables Sportiqe to develop sustainable and reliable online retail assets for their business.

To learn more about our social media retail marketing services, like Markitors on Facebook or call us at 602.910.1214.

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