We’re an email marketing company in Phoenix that believes in giving people what they want.
Our email marketing company leverages social media and Mailchimp to figure out what people want to receive from brands. Our analytical approach includes combing over data and implementing campaigns that deliver you the results you’re looking for.
Markitors email marketing company approach:
Recently an apparel company in Phoenix approached us. They had not sent out an email to their subscribers in over two years. Their goal was to rengage their current subscribers while growing their email list for future sales.
Markitors decided to use a social media giveaway to rengage subscribers while building a new foundation of customers for future marketing campaigns. The apparel company in Phoenix had some t-shirts that were considered “close out items.” We looked as these shirts as a way to give people what they wanted.
To promote these t-shirt collections and build up email subscribers, Markitors gave away a free t-shirt every day for a month. Fans were emailed with the free shirt and were rewarded with incentives for taking beneficial actions. The campaign was carried out both through email and through various social media platforms.
With zero advertising cost, the “free tee” camapign experienced the following:
- Grew the overall email subscriber list by 33% in one month.
- Increase of 4x the largest previous monthly increase of Facebook fans
- Experienced 3x the average of Facebook page impressions
- Generated more social media referrals to the website in one month than the previous 4 months combined
- Acquired new email addresses with a pertinent customer information for future campaigns
- 4x the previous high of Facebook “interactions” – (comments, likes and shares)
- Validated the change from one email marketing company (iContact) to Mailchimp
By figuring out how to give people what they want, Markitors enabled this apparel company to grow their marketing initiatives via email and social media. If you’re looking for an email marketing company in Phoenix, please contact us.