Email Marketing

We’re an email marketing company in Phoenix that believes in giving people what they want.

Email Marketing Company Phoenix

Our email marketing company leverages social media and Mailchimp to figure out what people want to receive from brands. Our analytical approach includes combing over data and implementing campaigns that deliver you the results you’re looking for.

Markitors email marketing company approach:

Recently an apparel company in Phoenix approached us. They had not sent out an email to their subscribers in over two years. Their goal was to rengage their current subscribers while growing their email list for future sales.

Markitors decided to use a social media giveaway to rengage subscribers while building a new foundation of customers for future marketing campaigns. The apparel company in Phoenix had some t-shirts that were considered “close out items.” We looked as these shirts as a way to give people what they wanted.

To promote these t-shirt collections and build up email subscribers, Markitors gave away a free t-shirt every day for a month. Fans were emailed with the free shirt and were rewarded with incentives for taking beneficial actions. The campaign was carried out both through email and through various social media platforms.

With zero advertising cost, the “free tee” camapign experienced the following:

  • Grew the overall email subscriber list by 33% in one month.
  • Increase of 4x the largest previous monthly increase of Facebook fans
  • Experienced 3x the average of Facebook page impressions
  • Generated more social media referrals to the website in one month than the previous 4 months combined
  • Acquired new email addresses with a pertinent customer information for future campaigns
  • 4x the previous high of Facebook “interactions” – (comments, likes and shares)
  • Validated the change from one email marketing company (iContact) to Mailchimp

By figuring out how to give people what they want, Markitors enabled this apparel company to grow their marketing initiatives via email and social media. If you’re looking for an email marketing company in Phoenix, please contact us.

Recruitment Social Media Strategy

How do you attract talent for an executive search firm with a recruitment social media strategy?

Recruitment Social Media Strategy Phoenix AZ

Markitors approach to developing a recruitment social media strategy:

Y Scouts is a purpose based executive search firm in Phoenix that helps organizations recruit leaders. What makes Y Scouts unique is that they begin their executive search with “why.” Why does your organization exist? Why do you get out of bed in the morning? Y Scouts believes that when organizations and leaders know why they do what they do, they inspire others to be a part of what you do. Markitors was tasked with visually bringing the Y Scouts value proposition to life via a recruitment social media strategy.

Based on the belief that everyone has a “why” behind their work, Marktiors created the “What’s Your Why?” tour as the foundation to the Y Scouts recruitment social media strategy. The “What’s Your Why?” tour captures the reasons “why” people work. People write down why they work on a piece of paper, we take a picture of them holding up their “why,” and then Markitors promoted these photos on social media. These photos were a way to engage the Y Scouts community while visually communicating their value proposition. And most importantly, this recruitment social media strategy was a way to attract candidates that fit with the Y Scouts mission.

The “What’s Your Why?” tour and recruitment social media strategy accomplished the following within 60 days of being on tour in Phoenix:

  • Y Scouts received direct exposure to Executives, HR Managers and Business Owners at more than 50 Phoenix based companies
  • More than 400 photos were taken to be used on Yscouts.com and the Y Scouts social media accounts
  • Doubled the amount of resume submissions by job seeking candidates in Phoenix
  • Most importantly, made an executive search firm interesting to follow online

View the “What’s Your Why?” tour photos at Yscouts.com!

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to see how Markitors can help create a recruitment social media strategy for your organization.

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