Measuring Social Media ROI In Sports

How do you go about measuring social media ROI in sports for a football advertising campaign?

measuring social media roi in sports

Markitors approach to measuring social media ROI in sports:

Markitors worked in conjunction with a couple of other Phoenix based advertising agencies to help Arizona State University launch it’s football campaign for the new season. Markitors was tasked with writing the social media strategy that would maximize the effectiveness of the advertising campaign, and conducting a social media audit to determine the social media ROI.

Markitors first conducted a social media audit and then wrote the social media strategy by doing the following:

  • Conducted a competitive analysis of Pac 12 and identified strengths and weaknesses of schools in the division
  • Identified the roles and responsibilities of the university and the athletic department
  • Created a social media content strategy that would help ASU sports fans feel victorious before the team took the field
  • Optimized social media platforms like Pinterest, Facebook, Twitter, Youtube, Foursquare and Instagram to maximize ticket sales

By overseeing the social media strategy for ASU’s sports marketing campaign, Markitors helped bring offline marketing tactics to life online. Here’s what Greg Byrnes, athletic director for the University of Arizona had to say on Twitter about the campaign: Greg Byrnes Athletic Director Twitter

You can get tips and tactics for measuring social media ROI by liking Markitors on Facebook, or by calling us at 602.910.1214.

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