Movie Trailer Marketing

How do you create a movie trailer marketing strategy to organically market an indie film?

Movie Trailer Marketing

Markitors movie trailer marketing approach:

Faces In The Mirror is an indie film that looked to Markitors to do some movie trailer marketing. With less than a month until the movie premiered, Markitors identified the following objectives to best leverage the trailer:

  • Establish the movie trailer as the “anchor” so other videos from the film could be more easily marketed
  • Optimize the movie trailer for Youtube and Google search terms so fans could immediately engage with the film
  • Strategically distribute and embed the movie trailer on movie and music blogs to reach a larger audience

With these marketing objectives in mind, Markitors gathered more than 25,000 Youtube views for the trailer and got the video to the #1 search spot on Youtube. The film also was one of the most popular Indie films on iTunes for the first two weekends after it’s online release.

Here is the trailer:

From Our Client:

Our goal was to get people to experience this film. The trailer was a crucial element to beginning that experience, which is why it was so important to market the trailer before the premiere. In a month we went from 0 to 20,000 views to quickly get the word out about the film.

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to see how Markitors can help create a movie trailer marketing strategy for your organization.

Faces In The Mirror Tour Schedule And Dates

Boyd Tinsley is taking Faces In The Mirror on a tour across America. Here is the Faces In The Mirror Tour Schedule.

Faces In The Mirror Tour Schedule and DatesFaces In The Mirror Tour Schedule:

* Faces In The Mirror Gathering – Portland, OR

Date: Wednesday, February 6th at 7:00pm
Location:
Venue: Backspace
Address: 115 NW 5th Ave, Portland, OR
Tickets:
RSVP at: http://www.ticketfly.com/purchase/eventV2/216293/tfly
Price: Free
Live music featuring Rob Stroup and the Blame

* Faces In The Mirror Gathering – San Francisco, CA

Date: Thursday, February 7th at 8:30pm
Location:
Venue: The Roxie
Address: 3117 16th St, San Francisco, CA 94103
Tickets:
Tickets available here: http://sfindie.com/
Price: $10
Live music featuring Kelley James and Barry Zito of the San Francisco Giants

* Faces In The Mirror Gathering – Los Angeles, CA

Date: Friday, February 8th at 7:00pm
Location:
Venue: W Hotel – Hollywood
Address: 6250 Hollywood Boulevard, Hollywood, CA 90028
Tickets:
Free event. First come, first serve.
Live music featuring Kelley James and Rashawn Ross of Dave Matthews Band

* Faces In The Mirror Gathering – San Diego, CA

Date: Saturday, February 9th at 6:30pm
Location:
Venue: Full Moon Drive In
Address: 1500 Felspar St, San Diego, CA, 92019
Tickets:
Tickets available here: http://tickets.fullmoondrivein.com/
Price: $10
Live music featuring Get Back Loretta

* Faces In The Mirror Gathering – Denver, CO

Date: Wednesday, February 13th at 7:30pm
Location:
Venue: Cervantes Masterpiece
Address: 2637 Welton St., Denver, CO 80205
Tickets: http://www.cervantesmasterpiece.com/event/220999-faces-in-mirror-film-by-denver/
Live music featuring Euforquestra

* 2/14 – Normal, IL

Date: Thursday, February 14th at 6:30pm
Location:
Venue: Capen Auditorium
Address: Edwards Hall on the campus of Illinois State University
Tickets: Tickets are first come, first serve. Please arrive to the theater early to guarantee your admission.

* Faces In The Mirror Gathering – Chicago, IL

Date: Friday, February 15th at 6:30pm
Location:
Venue: Rockit Bar & Grill
Address: 22 W. Hubbard, Chicago, IL 60654
Tickets: Tickets are first come, first serve. Please arrive to Rockit early to guarantee your admission.

* 2/16 – Cleveland, OH

Date: Saturday, February 16th at 3:00pm
Location:
Venue: Nighttown
Address: 12387 Cedar Rd, Cleveland, OH 44106
Tickets: Tickets are first come, first serve. Please arrive early to guarantee your admission.

* 2/20 – Miami, FL

* 2/21 – Charleston, SC

Date: Thursday, February 21st at 7:30pm
Location:
Venue: Charleston Music Hall (Presented by the Charleston International Film Festival)
Address: 37 John St Charleston, SC 29403
Tickets: Tickets are $10: http://www.charlestonmusichall.com/shows.html

* 2/22 – Nashville, TN

* 2/24 – New Haven, CT

Date: Friday, February 15th
Location:
Venue: Lilly’s Pad
Address: 300 York St., New Haven, CT 06511
Tickets:
Information coming soon.

* 2/25 – Buffalo, NY

Date: Monday, February 25th at 8:00pm
Venue: The Forvm
Address: 4224 Maple Rd., Buffalo, New York 14226
Tickets will be $10. http://www.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionData&eventId=3392134

* 2/28 – Philadelphia, PA

Date: Friday, March 1st
Venue: Lit Ultra Bar
Address: 460 North 2nd St., Philadelphia, PA
21+, fashionable attire preferred.
Tickets are $15 online and $20 at the door. http://www.rawartists.org/philadelphia/discovery

* 3/1 – Boston, MA

Date: Friday, March 1st
Venue: Theatre 1 at The Revere Hotel
Address: 200 Stuart Street, Boston, MA 02116
Live music with Brooks Young Band.
Tickets are $15: http://www.etix.com/ticket/online/homePageSearch.do?method=showPerformanceDetail&performance_id=1707285&search_source=etix

* 3/2 – New York, NY

Note: Boyd Tinsley’s hometown of Charlottesville, VA will have a gathering later on.

The Faces In The Mirror Tour is a community organized, month long tour with screenings of the film and live music featuring Boyd Tinsley. The Faces In The Mirror tour schedule begins on February 6th in Portland, OR and concludes March 2nd in New York City. More than 16 cities are included on the tour. The community that follows Boyd Tinsley and Faces In The Mirror online, collectively known as #Narnia, has helped organize this tour. #Narnia is making venue suggestions, city suggestions and handling the promotion. These gatherings are free, ticketed events that are open to the general public.

Follow the Faces In The Mirror tour by liking the film on Facebook and Twitter. You can also like Boyd Tinsley on Facebook and follow him on Twitter.

Movie Marketing Strategy | Faces In The Mirror

How do you create a movie marketing strategy to bring a modern day silent film to life on social media?

Movie Marketing Strategy

Markitors movie marketing strategy approach:

Faces In The Mirror is a film that, in the words of Reader’s Digest, “sings.” Markitors was tasked with developing and managing all the online marketing initiatives for the film, starting two months before it’s release.

Markitors quickly had to get to the core of what would move people to become interested in the film. In order to develop a movie marketing strategy and subsequently manage our strategy, we did the following:

  • Conducted a comprehensive evaluation of similar movies (Moonrise Kingdom and The Artist) and their social media marketing strategies
  • Developed the online voice for a silent film (Feel something that’s really real)
  • Determined what the movie was really selling (Emotion)
  • Created a weekly content schedule with ten creative ideas that reflect Faces In The Mirror’s digital strategy (Including bringing the main character to life on social media platforms like Twitter, Instagram and Facebook.)
  • Initiated a digital advertising strategy that would support the digital marketing strategy (Ran Facebook ads in multiple markets to promote one night screenings.)

Once Markitors assumed responsibilities for executing the movie marketing strategy, Faces In The Mirror accomplished the following:

From Our Client:

I don’t know where to begin to thank Markitors. They’re brilliant and have been a crucial element to this effort of bringing Faces In The Mirror to market.

To learn more about creating a movie marketing strategy, like Markitors on Facebook. Or, contact us at 602.910.1214.

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