Retail Social Media Strategy

How do you develop a retail social media strategy to sell t-shirts online and in local stores?

Retail Social Media Strategy

Markitors approach to developing a retail social media strategy:

Sportiqe Apparel delivers some of the most innovative casual sportswear designs in the licensed apparel industry. Markitors was tasked with creating a retail social media strategy of how Sportiqe could replicate their offline success in a digital world. In order to deliver a cutting edge strategy that would be “uniqe” to “Sportiqe,” Markitors did the following:

  • A comprehensive evaluation of the competition and their retail social media strategy
  • A look at how Sportiqe matched up to their competition
  • Created the theme and voice of the Sportiqe retail social media strategy
  • Identified the social media platforms that would be beneficial for retail
  • Created a weekly content schedule with ten creative ideas that are uniqe to Sportiqe
  • Identified key metrics to track the digital success

By creating this retail social media strategy, Markitors has helped Sportiqe start to replicate their offline success. The strategy varies by platform and helps guide the brand’s marketing initiatives. For example, when a celebrity is spotted wearing something from Sportiqe, that photo is added to the Pinterest pinboard. Foursquare tips are left at the retail outlets where Sportiqe is carried to alert consumers of the available apparel. Instagram, Facebook, Twitter and other social media platforms also play a vital role in the Sportiqe retail social media strategy.

Most importantly, the strategy helps customers feel as good online about the brand as they do in Sportiqe’s comfy t-shirts. We invite you to like Sportiqe on Facebook, follow them on Twitter, pin them on Pinterest, love them on Instagram, and check in on Foursquare to learn more.

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to see how Markitors can help create a retail social media strategy for your organization.

Social Media Retail Marketing | Social Media Management

How do you bring fashion to fans through social media retail marketing?

social media retail marketing

Markitors social media retail marketing approach:

Bringing fashion to every fan, Sportiqe Apparel merges casual sportswear with trend-driven designs for licensed apparel in the sports, music, food and corporate markets. Constantly looking towards the most current trends in fashion, Sportiqe has developed a niche in the licensed apparel industry with coveted styles that have been worn on the sidelines by celebrities, athletes, musicians, industry leaders and consumers alike.

Sportiqe has done an incredible job building the offline segments of their business since the company’s founding in 2006. They work with brands like EA Sports, the NBA, ESPN, Jockey, Playboy and more. When it came to replicating their offline success, Sportiqe turned to Markitors to bring fashion to fans online through social media retail marketing.

Markitors managed the monthly outreach, did social media monitoring, management and development by doing the following:

  • Real time social media monitoring of key terms around NBA, ESPN, EA Sports & more branded T-shirts
  • Managed digital advertising strategy by posting to Facebook, Twitter, Pinterest, Instagram, Linkedin and Google+ every day of the week
  • Reviewed and revised existing marketing channels like sales confirmations, social media assets, and email communications.
  • Built and optimized branded social media assets on Pinterest, Facebook, Twitter, YouTube, Foursquare and Flickr

By managing the social media retail marketing strategy, Markitors has helped Sportiqe bring more of their fashionable apparel to fans around the world. Celebrities like Jay-Z, Beyonce, the Kardashians and more athletes have been spotted in Sportiqe. When these celebs are spotted, our social media retail marketing continualy enables Sportiqe to develop sustainable and reliable online retail assets for their business.

To learn more about our social media retail marketing services, like Markitors on Facebook or call us at 602.910.1214.

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