Help Us Inspire Online Movements

Markitors is looking to add a creative, witty and clever intern to inspire online movements as a part of our Social Media team. Candidates should have experience with Twitter, Facebook, Instagram, YouTube, Pinterest, and some WordPress. This is a part-time internship offering up to 20 hours per week. You’ll mostly work out of coffee shops, co-working spaces, and client offices since we’re a startup in search of the right office space.

Below are some scenarios that you’ll find yourself in at Markitors. Please respond with an example tweet you’d post for each scenario.

1. Photos of Carmen Electra licking an ice cream cone in her underwear, high heels, and our client’s t-shirt.

2. We need to fill a venue in NYC that seats 500 people for a movie premiere.

3. We’re releasing an iPhone app for the Phoenix Light Rail.

4. Celebrity fitness chef wants to market new healthy recipes.

5. Executive search firm wants local job seekers to apply for jobs.

6. Chemical free cleaning supply company wants to market to prego mommies.

65. The number 65.

5 Social Media Mistakes Executives Make (And How To Avoid Them)

Executives are prone to making social media mistakes because of a lack of understanding.

Social Media Mistakes Executives MakeThis post lists out 5 social media mistakes executives commonly and make, with action items on how to avoid making these mistakes.

Lack of A Strategy

Too many executives have created a Twitter account without a social media strategy. Social media is not a website. You can’t set it and forget it. Instead, when executives create their social media profiles, there should be a plan in place that will produce a variety of content to engage followers.

Action item: Develop a social media strategy before you create a Twitter profile, Pinterest account, or Facebook page. The social media strategy should include:

  • Tone and Voice of the executive
  • Digital outreach plan of attack
  • Content schedule
  • Concepts for connecting with customers
  • Tracking your digital success: Key Metrics | Competitors

Selling

Executives have a natural tendency to broadcast sales messages on social media. While pitching products can be expected of an executive who promotes their business or themselves online, there has to be a healthy variety of messages to keep your following engaged.

Action item: Make sure that only about 10% of all your outgoing messages are “sales focused.” This will keep your following more engaged, because no one likes to be sold to all the time.

One Way Communication

Social media offers an incredible opportunity to get close to your customers. But, a lot of executives continue to use social media as a one way street. The executives that do use social media as a two way street have more loyal customers and enjoy innovative ideas from their community.

Action itemCheck out Arizona Diamondback President Derrick Hall’s monthly chat that he holds with fans. Then, take a look at how Boyd Tinsley of Dave Matthews Band uses Twitter. These are two excellent examples of executives who use social media well.

Consistent Personal Branding

People research executives online before they decide to do business with them. The social media mistakes executives make is not having a consistent brand across their social media channels. If business owners filled out their Linkedin profile completely and developed a consistent bio for Facebook, Twitter and Linkedin, they’d improve their personal and company brand.

Action item: Develop a consistent bio that fits into 160 characters. Use the bio for every social media account. Fill out each profile completely with links back to your website, or whatever you’d like to promote. Use the same headshot across all platforms. Make sure things are consistent.

Overestimating The ROI

Another social media mistake executives commonly make is thinking that social media will bring immediate results. In fact, the impact social media has on sales is pretty minimal in most cases. The better reason for being on social media is for branding purposes. Social media has the ability to shape the perception people have about the organization.

Action item: Do a gut check as to why you want to use social media. The fact is, people are curious about the people who make up the company they support. If your motivation to be on social media is to increase the transparency of your company by being visible, then we’d say that’s a good reason to get started.

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help executives improve their online presence. Contact us to see how Markitors can help create an executive branding strategy for your organization.

Faces In The Mirror Tour Schedule And Dates

Boyd Tinsley is taking Faces In The Mirror on a tour across America. Here is the Faces In The Mirror Tour Schedule.

Faces In The Mirror Tour Schedule and DatesFaces In The Mirror Tour Schedule:

* Faces In The Mirror Gathering – Portland, OR

Date: Wednesday, February 6th at 7:00pm
Location:
Venue: Backspace
Address: 115 NW 5th Ave, Portland, OR
Tickets:
RSVP at: http://www.ticketfly.com/purchase/eventV2/216293/tfly
Price: Free
Live music featuring Rob Stroup and the Blame

* Faces In The Mirror Gathering – San Francisco, CA

Date: Thursday, February 7th at 8:30pm
Location:
Venue: The Roxie
Address: 3117 16th St, San Francisco, CA 94103
Tickets:
Tickets available here: http://sfindie.com/
Price: $10
Live music featuring Kelley James and Barry Zito of the San Francisco Giants

* Faces In The Mirror Gathering – Los Angeles, CA

Date: Friday, February 8th at 7:00pm
Location:
Venue: W Hotel – Hollywood
Address: 6250 Hollywood Boulevard, Hollywood, CA 90028
Tickets:
Free event. First come, first serve.
Live music featuring Kelley James and Rashawn Ross of Dave Matthews Band

* Faces In The Mirror Gathering – San Diego, CA

Date: Saturday, February 9th at 6:30pm
Location:
Venue: Full Moon Drive In
Address: 1500 Felspar St, San Diego, CA, 92019
Tickets:
Tickets available here: http://tickets.fullmoondrivein.com/
Price: $10
Live music featuring Get Back Loretta

* Faces In The Mirror Gathering – Denver, CO

Date: Wednesday, February 13th at 7:30pm
Location:
Venue: Cervantes Masterpiece
Address: 2637 Welton St., Denver, CO 80205
Tickets: http://www.cervantesmasterpiece.com/event/220999-faces-in-mirror-film-by-denver/
Live music featuring Euforquestra

* 2/14 – Normal, IL

Date: Thursday, February 14th at 6:30pm
Location:
Venue: Capen Auditorium
Address: Edwards Hall on the campus of Illinois State University
Tickets: Tickets are first come, first serve. Please arrive to the theater early to guarantee your admission.

* Faces In The Mirror Gathering – Chicago, IL

Date: Friday, February 15th at 6:30pm
Location:
Venue: Rockit Bar & Grill
Address: 22 W. Hubbard, Chicago, IL 60654
Tickets: Tickets are first come, first serve. Please arrive to Rockit early to guarantee your admission.

* 2/16 – Cleveland, OH

Date: Saturday, February 16th at 3:00pm
Location:
Venue: Nighttown
Address: 12387 Cedar Rd, Cleveland, OH 44106
Tickets: Tickets are first come, first serve. Please arrive early to guarantee your admission.

* 2/20 – Miami, FL

* 2/21 – Charleston, SC

Date: Thursday, February 21st at 7:30pm
Location:
Venue: Charleston Music Hall (Presented by the Charleston International Film Festival)
Address: 37 John St Charleston, SC 29403
Tickets: Tickets are $10: http://www.charlestonmusichall.com/shows.html

* 2/22 – Nashville, TN

* 2/24 – New Haven, CT

Date: Friday, February 15th
Location:
Venue: Lilly’s Pad
Address: 300 York St., New Haven, CT 06511
Tickets:
Information coming soon.

* 2/25 – Buffalo, NY

Date: Monday, February 25th at 8:00pm
Venue: The Forvm
Address: 4224 Maple Rd., Buffalo, New York 14226
Tickets will be $10. http://www.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionData&eventId=3392134

* 2/28 – Philadelphia, PA

Date: Friday, March 1st
Venue: Lit Ultra Bar
Address: 460 North 2nd St., Philadelphia, PA
21+, fashionable attire preferred.
Tickets are $15 online and $20 at the door. http://www.rawartists.org/philadelphia/discovery

* 3/1 – Boston, MA

Date: Friday, March 1st
Venue: Theatre 1 at The Revere Hotel
Address: 200 Stuart Street, Boston, MA 02116
Live music with Brooks Young Band.
Tickets are $15: http://www.etix.com/ticket/online/homePageSearch.do?method=showPerformanceDetail&performance_id=1707285&search_source=etix

* 3/2 – New York, NY

Note: Boyd Tinsley’s hometown of Charlottesville, VA will have a gathering later on.

The Faces In The Mirror Tour is a community organized, month long tour with screenings of the film and live music featuring Boyd Tinsley. The Faces In The Mirror tour schedule begins on February 6th in Portland, OR and concludes March 2nd in New York City. More than 16 cities are included on the tour. The community that follows Boyd Tinsley and Faces In The Mirror online, collectively known as #Narnia, has helped organize this tour. #Narnia is making venue suggestions, city suggestions and handling the promotion. These gatherings are free, ticketed events that are open to the general public.

Follow the Faces In The Mirror tour by liking the film on Facebook and Twitter. You can also like Boyd Tinsley on Facebook and follow him on Twitter.

Retail Social Media Strategy

How do you develop a retail social media strategy to sell t-shirts online and in local stores?

Retail Social Media Strategy

Markitors approach to developing a retail social media strategy:

Sportiqe Apparel delivers some of the most innovative casual sportswear designs in the licensed apparel industry. Markitors was tasked with creating a retail social media strategy of how Sportiqe could replicate their offline success in a digital world. In order to deliver a cutting edge strategy that would be “uniqe” to “Sportiqe,” Markitors did the following:

  • A comprehensive evaluation of the competition and their retail social media strategy
  • A look at how Sportiqe matched up to their competition
  • Created the theme and voice of the Sportiqe retail social media strategy
  • Identified the social media platforms that would be beneficial for retail
  • Created a weekly content schedule with ten creative ideas that are uniqe to Sportiqe
  • Identified key metrics to track the digital success

By creating this retail social media strategy, Markitors has helped Sportiqe start to replicate their offline success. The strategy varies by platform and helps guide the brand’s marketing initiatives. For example, when a celebrity is spotted wearing something from Sportiqe, that photo is added to the Pinterest pinboard. Foursquare tips are left at the retail outlets where Sportiqe is carried to alert consumers of the available apparel. Instagram, Facebook, Twitter and other social media platforms also play a vital role in the Sportiqe retail social media strategy.

Most importantly, the strategy helps customers feel as good online about the brand as they do in Sportiqe’s comfy t-shirts. We invite you to like Sportiqe on Facebook, follow them on Twitter, pin them on Pinterest, love them on Instagram, and check in on Foursquare to learn more.

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to see how Markitors can help create a retail social media strategy for your organization.

Social Media Retail Marketing | Social Media Management

How do you bring fashion to fans through social media retail marketing?

social media retail marketing

Markitors social media retail marketing approach:

Bringing fashion to every fan, Sportiqe Apparel merges casual sportswear with trend-driven designs for licensed apparel in the sports, music, food and corporate markets. Constantly looking towards the most current trends in fashion, Sportiqe has developed a niche in the licensed apparel industry with coveted styles that have been worn on the sidelines by celebrities, athletes, musicians, industry leaders and consumers alike.

Sportiqe has done an incredible job building the offline segments of their business since the company’s founding in 2006. They work with brands like EA Sports, the NBA, ESPN, Jockey, Playboy and more. When it came to replicating their offline success, Sportiqe turned to Markitors to bring fashion to fans online through social media retail marketing.

Markitors managed the monthly outreach, did social media monitoring, management and development by doing the following:

  • Real time social media monitoring of key terms around NBA, ESPN, EA Sports & more branded T-shirts
  • Managed digital advertising strategy by posting to Facebook, Twitter, Pinterest, Instagram, Linkedin and Google+ every day of the week
  • Reviewed and revised existing marketing channels like sales confirmations, social media assets, and email communications.
  • Built and optimized branded social media assets on Pinterest, Facebook, Twitter, YouTube, Foursquare and Flickr

By managing the social media retail marketing strategy, Markitors has helped Sportiqe bring more of their fashionable apparel to fans around the world. Celebrities like Jay-Z, Beyonce, the Kardashians and more athletes have been spotted in Sportiqe. When these celebs are spotted, our social media retail marketing continualy enables Sportiqe to develop sustainable and reliable online retail assets for their business.

To learn more about our social media retail marketing services, like Markitors on Facebook or call us at 602.910.1214.

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