5 Examples of Cause Marketing in Social Media

Many large companies are using social media for their cause marketing efforts in a particularly effective way.

Marketing isn’t always about promoting a brand – sometimes, marketing promotes a cause. Like with all types of marketing, social media is a valuable tool to increase awareness and engage people, but there are good and bad ways to use social media for cause marketing. These companies and charities are doing a good job using social media for cause marketing.

1. Chase Community Giving

Social media cause marketing

The Chase Community Giving project is a great example of cause marketing in social media because it relies solely on interaction. Since 2009, the cause has called on its Facebook fans to vote for their favorite charity or non-profit to receive a donation from Chase bank.

Chase Community Giving

Chase Community Giving also uses current events and holidays to spread the word about related charities – such as Military-related charities for National Military Appreciation Month and the Arbor Day Foundation on Arbor Day.

Chase Community Giving

2. Johnson’s Mother’s Day Campaign

Johnson's Baby Mother's Day Campaign

Johnson’s Baby also timed a social media cause marketing campaign with an upcoming holiday. The company is donating a dollar to Save the Children for every like or share on one of their Mother’s Day cards.

Johnson's Baby Mother's Day card

This technique works well for cause marketing in social media because it encourages people to like and share the organization’s posts for a good cause. Plus, by sharing the posts, Facebook users can also wish a Happy Mother’s Day to their family and friends in a way that is much more meaningful than a simple “Happy Mother’s Day” on someone’s Facebook wall.

3. Kellogg’s “Share Breakfast” Campaign

Share Breakfast - Kellogg's

Kellogg’s set a goal to serve one million breakfasts to children who are in need of food. In order to reach this goal, the company created a Facebook post, a set Tweet using the hashtag #sharebreakfast, and a pin on Pinterest, and promised to feed one child breakfast for every share.

This style of social media cause marketing works well because it goes across multiple social media channels. The donations are not limited to shares and likes – people can Pin, Tweet, and Post as much as they want to contribute to the cause. However, each post still links back to the organization, allowing them to track how many donations they’ve earned.

4. Panera “Food Chain Reaction”

Panera Food Chain Reaction

Panera Bread is partnering with Feeding America to provide soup for the hungry. The campaign encourages uses to invite friends to join “circles” in a Facebook application. For every completed circle of five people, Panera donates one bowl of soup.

The “Food Chain Reaction” relies on Facebook users connecting their friends to the cause and encouraging them to help out, but does so in a way that is far more unique than the typical “Share this post” or “Like this page” strategy. Though Shares and Likes do go a long way, standing out and doing something different on social media is a good way to grab people’s attention.

5. Elizabeth Arden’s “Pin it to Give It” Campaign

Pin it to Give it

The cosmetics line Elizabeth Arden and the Look Good Feel Better campaign teamed up to bring “Pin it to Give It” – a campaign to donate eyeliner to women with cancer through Pinterest.

“Pin it to Give It” is a good social media cause marketing campaign because its target audience aligns with the main demographics of the site it uses – Pinterest users are mostly female, and Look Good Feel Better benefits females. The inspirational message behind the cause is one that many Pinners can understand – sometimes, feeling beautiful on the outside also makes you feel beautiful on the inside.

Pin it to Give it

For more examples of social media cause marketing, contact Markitors.

How To Use Social Media To Help Fund Your Non-Profit

Have you ever asked yourself how you can use social media to help fund your non-profit? This post is for you.

Social Media Fundraising Non ProfitAny type of non-profit can employ these three social networking tips to gain followers and increase donations. The good thing about a non-profit is that it exists solely to benefit others. Your organization has a purpose – your job is to tell the world what you’re doing and make them care.

Nowadays, most companies have their own Facebook pages or Twitter accounts. So how do you get your page to stand out above all the competition, and ultimately use social networking to help fund your non-profit?

Here are three ways you can use social media to help fund your non-profit.

1) Establish a personal connection. People are more willing to give to a non-profit if they feel a personal connection to its work. Social media is a great way to connect with people. Reply to followers who send you tweets or direct messages, and be sure to provide an answer when a follower or a fan asks you a question.

But no relationship works if only one side initiates the conversation. This goes for social media, as well. You have to start conversations, too. Ask your followers questions about your organization or related issues, and encourage responses.

2) Reach out to others. Generating conversation is good, but in order to engage your followers, you have to have followers. To help your organization gain followers, reach out to organizations similar to your own. They are not necessarily your “competition” – they are organizations made up of people who want to help others, just like you. They could share your cause with their followers, which could expose you to more potential fans and donors.

Don’t forget to reach out to people who establish a connection with your cause on their profiles. For example: if your non-profit raises money for schools in impoverished countries, reach out to educators who express an interest in global issues. If they like the work you do, maybe they’ll like your page or donate. If they don’t? Well, they’ll probably just ignore you. No harm done.

3) Share how your organization is changing the world. No one likes to be begged. If all you do on social media is ask your followers for money, you start to look desperate pretty quickly. Instead of looking at social media as just a way to increase donations, look at it as a way to further your cause. Take pictures or post articles that show off what your organization has done – with your donors’ help – to make the world better. Thank donors for helping you do x, y, and z.

The people who follow you already like your work, so you don’t have to sell them on your goal. Instead, show off your accomplishments. If you stress the impact donations have, then donations will come.

Coming soon, we’ll tell you about some organizations that do a great job using some of these social networking techniques.

Help Us Inspire Online Movements

Markitors is looking to add a creative, witty and clever intern to inspire online movements as a part of our Social Media team. Candidates should have experience with Twitter, Facebook, Instagram, YouTube, Pinterest, and some WordPress. This is a part-time internship offering up to 20 hours per week. You’ll mostly work out of coffee shops, co-working spaces, and client offices since we’re a startup in search of the right office space.

Below are some scenarios that you’ll find yourself in at Markitors. Please respond with an example tweet you’d post for each scenario.

1. Photos of Carmen Electra licking an ice cream cone in her underwear, high heels, and our client’s t-shirt.

2. We need to fill a venue in NYC that seats 500 people for a movie premiere.

3. We’re releasing an iPhone app for the Phoenix Light Rail.

4. Celebrity fitness chef wants to market new healthy recipes.

5. Executive search firm wants local job seekers to apply for jobs.

6. Chemical free cleaning supply company wants to market to prego mommies.

65. The number 65.

Social Media Campaign Strategy

How do you develop a social media campaign strategy for a green marketing initiative?

Social Media Campaign Strategy

Markitors approach to developing a social media campaign strategy:

The goal of the Million Mile Mission is to build a future that sucks less (gas). As gas prices approached $5 per gallon, the Million Mile Mission felt that there’s never been a better time to “go fuel free.” Whether’s it’s riding a bike to work, going for a run or driving an electric vehicle, the campaign challenged people to log a million fuel free miles.

Markitors created the social media campaign strategy behind the “Million Mile Mission.” The annual challenge focused on recreational athletes and electric car enthusiasts. The challenage also included a cross country bike ride to kick off the campaign.

Here’s a few of the highlights from the social media campaign strategy from the 60 day, cross country bike ride that kicked off the Million Mile Mission:

  • Photos and multimedia content of sponsor products at US landmarks
  • Co-branded logo placement on online and offline tour assets
  • Strategic tour stops that are conducive to social media exposure
  • One unique social media campaign strategy

Here are some photos that describe the marketing language and target market of the Million Mile Mission:

Social Media Campaign Strategy - Markitors

Cyclists and bike enthusiasts were encouraged to ride their bike and register their miles on the Million Mile Mission website. Cyclists who registered a certain amount of miles were rewarded with real and virtual prizes. This gamification element to the campaign added extra fuel to participant’s motivations.

Social Media Campaign Strategy - Bikers

Partnerships were established with green vehicle companies that would enable the cross country campaign to take place. This included an electric car company and a company that install vehicle charging stations.

Social Media Campaign Strategy - Electric Car

Although the wheels haven’t started turning yet for the Million Mile Mission, you can learn more at http://gofuelfree.com.

Social Media Lab

We designed an interactive social media lab for for 15,000 conference attendees.

Social Media Lab

Markitors approach:

The SHRM Annual Conference had run smoothly and attracted top notch speakers for 63 years. But this year, SHRM introduced an attendee experience that’s never seen before: a Social Media Lab.

Markitors was hired as an interactive design company to collaborate on the social media lab. Our interactive experiences in the lab increased attendee engagement, generated activity through online social channels and added a wow factor for attendees.

Markitors provided creative theme and attendee experience consultation in the following areas:

  • Structure
  • Production Timeline
  • Staffing Plan, including paperwork with release forms, guidelines and speaker submissions
  • Social Media Display During Event
  • Sponsorship Activation

Here is what some attendees tweeted about the lab at the SHRM Annual Conference:

Smart Bar

The lab included three “Smart Bars” that were staffed with social media consultants. These consultants were social media experts within the Human Resources industry. At any time during the conference, attendees could walk into the lab and get one on one advice. Each Smart Bar featured iPads that allowed attendees to display their company’s social media presence with the expert. This real-time, interactive advice was extremely valuable to attendees.

SHRM HIVE

Sponsorship activations was one of the main components of our consultation. We identified areas throughout the lab where brands would receive sponsorship benefits. These sponsor elements consisted of charging stations, lounge areas, speaking stage, Smart Bars, and more.

Annual SHRM Conference HIVE

An interactive media wall displayed tweets with the conference hashtags. This interactive wall encouraged attendees to tweet at the lab.

Social Media Lab - SHRM HIVE

All the social media experts in the lab were NOT vendors. They were independently selected so that attendees would receive non-biased advice.

64th Annual SHRM HIVE

The Social Media Lab was even covered by NBC!

Social Media Lab - SHRM HIVE

Please contact us to learn about how a social media lab can be beneficial to your conference attendees.

Email Marketing

We’re an email marketing company in Phoenix that believes in giving people what they want.

Email Marketing Company Phoenix

Our email marketing company leverages social media and Mailchimp to figure out what people want to receive from brands. Our analytical approach includes combing over data and implementing campaigns that deliver you the results you’re looking for.

Markitors email marketing company approach:

Recently an apparel company in Phoenix approached us. They had not sent out an email to their subscribers in over two years. Their goal was to rengage their current subscribers while growing their email list for future sales.

Markitors decided to use a social media giveaway to rengage subscribers while building a new foundation of customers for future marketing campaigns. The apparel company in Phoenix had some t-shirts that were considered “close out items.” We looked as these shirts as a way to give people what they wanted.

To promote these t-shirt collections and build up email subscribers, Markitors gave away a free t-shirt every day for a month. Fans were emailed with the free shirt and were rewarded with incentives for taking beneficial actions. The campaign was carried out both through email and through various social media platforms.

With zero advertising cost, the “free tee” camapign experienced the following:

  • Grew the overall email subscriber list by 33% in one month.
  • Increase of 4x the largest previous monthly increase of Facebook fans
  • Experienced 3x the average of Facebook page impressions
  • Generated more social media referrals to the website in one month than the previous 4 months combined
  • Acquired new email addresses with a pertinent customer information for future campaigns
  • 4x the previous high of Facebook “interactions” – (comments, likes and shares)
  • Validated the change from one email marketing company (iContact) to Mailchimp

By figuring out how to give people what they want, Markitors enabled this apparel company to grow their marketing initiatives via email and social media. If you’re looking for an email marketing company in Phoenix, please contact us.

Social Media Community Management

We believe social media community management works best when you don’t manage anything.

Social Media Community Management Agency

We like to think of our social media community management agency as a way to control chaos. It’s our job first and foremost to get the right people into the community. Then, it’s our job to encourage chaos to happen so that a social media community can market and brand products.

Here’s a story about the Markitors approach to social media community management:

Faces In The Mirror is an independent movie that’s been categorized by Reader’s Digest as “The Movie That Sings.” The movie is a psychedelic drama that’s about a young man who returns home to bury his father. The story is propelled by a soundtrack that features artists like Boyd Tinsley, Dave Matthews Band, Shawn Smith, Maktub, and more.

The Faces In The Mirror social media community consists of music fans, Dave Matthews Band fans, indie movie fanatics, and Narnia. Our social media community management agency decided early on to see what kind of creative ideas could come from this eclectic group of people. We’re glad we took this managerial approach.

The Faces In The Mirror social media community decided to launch it’s own marketing initiative to market the premiere of the movie. Days before the premiere, the community raided Target stores all over the nation to rearrange tissue boxes with letters to spell “Faces In The Mirror.” “Faces Across America” was originally thought of by @jrdmb23. As the social media community management agency, Markitors supported this viral social campaign by sharing our favorite photos to encourage the activity.

Faces Across America - Faces In The Mirror - JRDMB23

Social Media Community Management Agency

Faces In The Mirror - Virginia

Social Media Community Management Agency - Phoenix, AZ - Markitors

Screen shot 2012-08-27 at 9.43.55 AM

Social Media Community Management Agency - Phoenix, AZ - Markitors

Social Media Community Management Agency - Phoenix, AZ - Markitors

Social Media Community Management Agency - Phoenix, AZ - Markitors

Social Media Community Management Agency - Phoenix, AZ - Markitors

Social Media Community Management Agency - Phoenix, AZ - Markitors

As the day progressed, the campaign spread beyond tissue boxes. Community members took to crosswalks, whiteboards, and yes, mirrors to spell out the name of the movie and the premiere date.

Social Media Community Management Agency - Phoenix, AZ - Markitors

Social Media Community Management Agency - Phoenix, AZ - Markitors

Social Media Community Management Agency - Phoenix, AZ - Markitors

Social Media Community Management Agency - Phoenix, AZ - Markitors

Social Media Community Management Agency - Phoenix, AZ - Markitors

Social Media Community Management Agency - Phoenix, AZ - Markitors

“Faces Across America” is an example of how powerful a community can be given the right social media community management approach. For more information on how Markitors can develop, manage and cultivate a social media community for your company, please contact us.

Social Media Giveaway

How do you use a social media giveaway as a part of an online indie movie marketing strategy?

Social Media Giveaway

Markitors social media giveaway approach:

Faces In The Mirror is a film that naturally lends itself to a social media giveaway. With the national movie premiere taking place in late August, Markitors launched a social media giveaway that encouraged fans to submit a photo of their “face in the mirror” for a chance to win tickets to the premiere with Boyd Tinsley from the Dave Matthews Band.

An independent panel of judges selected ten finalists from thousands of photo submissions. The Faces In The Mirror Facebook community then voted for the winning photo. The photo with the most likes and unique comments would send the finalist and friend to Seattle for the premiere. The winner would also go to the Gorge for a three day Dave Matthews Band show. The runner ups would receive a Faces In The Mirror movie poster signed by members of the Dave Matthews Band.

The Faces In The Mirror social media giveaway resulted in the following:

  • One social interaction (a comment, like, or share) every 10 seconds during the final day of the contest
  • Photos received more than 500,000 organic impressions on social media sites like Facebook
  • Organically increased Facebook “LIKES” by 50% over the course of the campaign
  • Increased brand recall of Faces In The Mirror
  • Successfully launched an online premiere with Faces In The Mirror entrants in late August

Here are the ten photos from the social media giveaway that were selected as finalists. The first one was the winner.

Social Media Giveaway - Winning Entry

Social Media Giveaway - Online Movie Marketing

Social Media Giveaway - Markitors

Social Media Giveaway

Social Media Giveaway

Social Media Giveaway

Social Media Giveaway

Social Media Giveaway

Social Media Giveaway

Social Media Giveaway

For a look at all the faces in the mirror entries, visit the Faces In The Mirror Facebook page. For social media giveaway ideas for your company, please contact us.

Nonprofit Social Media Strategy

How do you develop a nonprofit social media strategy to raise money through donations?

Nonprofit Social Media Strategy

Markitors approach to developing a nonprofit social media strategy:

The OM Foundation set off to raise $1 million to help children with disabilities live a life without limits. OM’s founder, Bonner Paddock had successfully raised funds in 2008 when he became the first to climb Mount Kilimanjaro with cerebral palsy. Now, he was setting out to become the first person to complete IRONMAN Kona with cerebral palsy in order to raise funds for the foundation. He needed a nonprofit social media strategy to help him cross the finish line.

Markitors was tasked with maximizing the exposure Bonner’s quest would receive online so that OM’s $1 million goal would be met. Markitors created the nonprofit social media strategy and executed the strategy to allow Bonner to train for this historic attempt.

The goal of the strategy was to show fans that they could live a life without limits. To drive home this message, posts, advertisements and campaigns consisted of the following:

  • Daily updates of Bonner’s training progress with photos documenting the journey
  • Multimedia updates showing how the foundation spends donations.
  • Optimization of donation buttons to make it easy for fans to contribute
  • Advertising campaigns with custom landing pages to raise awareness of Bonner’s attempt

Here were some of the highlights that resulted from the nonprofit social media strategy and Bonner’s completion of IRONMAN Kona:

  • Raised more than $500,000 for the OM Foundation
  • Allowed fans to feel like they were with Bonner as he trained for Ironman
  • Used video content as advertisements to increase Facebook “LIKES”
  • With the OM Foundation receiving $1 for every new Facebook “LIKE,” we doubled Facebook LIKES in 6 months

By creating and executing this nonprofit social media strategy, OM Foundation was able to spread their “Life Without Limits” message in a unique way while raising funds for their foundation. We encourage you to like OM Foundation on Facebook and visit the foundation’s website to contribute to Bonner’s cause.

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help nonprofits improve their online presence. Contact us for an assessment of your nonprofit social media strategy.

Retail Social Media Strategy

How do you develop a retail social media strategy to sell t-shirts online and in local stores?

Retail Social Media Strategy

Markitors approach to developing a retail social media strategy:

Sportiqe Apparel delivers some of the most innovative casual sportswear designs in the licensed apparel industry. Markitors was tasked with creating a retail social media strategy of how Sportiqe could replicate their offline success in a digital world. In order to deliver a cutting edge strategy that would be “uniqe” to “Sportiqe,” Markitors did the following:

  • A comprehensive evaluation of the competition and their retail social media strategy
  • A look at how Sportiqe matched up to their competition
  • Created the theme and voice of the Sportiqe retail social media strategy
  • Identified the social media platforms that would be beneficial for retail
  • Created a weekly content schedule with ten creative ideas that are uniqe to Sportiqe
  • Identified key metrics to track the digital success

By creating this retail social media strategy, Markitors has helped Sportiqe start to replicate their offline success. The strategy varies by platform and helps guide the brand’s marketing initiatives. For example, when a celebrity is spotted wearing something from Sportiqe, that photo is added to the Pinterest pinboard. Foursquare tips are left at the retail outlets where Sportiqe is carried to alert consumers of the available apparel. Instagram, Facebook, Twitter and other social media platforms also play a vital role in the Sportiqe retail social media strategy.

Most importantly, the strategy helps customers feel as good online about the brand as they do in Sportiqe’s comfy t-shirts. We invite you to like Sportiqe on Facebook, follow them on Twitter, pin them on Pinterest, love them on Instagram, and check in on Foursquare to learn more.

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to see how Markitors can help create a retail social media strategy for your organization.

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