MiLB Apps – iPhone Apps For Baseball Teams

Fans want an MiLB app for their favorite minor league baseball team. We gave them something for their iPhone and Android.

MiLB app - iPhone apps for minor league baseball teams

Markitors approach to giving fans an MiLB app for their favorite minor league baseball team:

As sports marketers and baseball fans, Markitors decided to create an iPhone app that engaged minor league baseball fans. The MiLB app would have easily accessible features that fans would love. Our list of features included the following:

  • Schedule and Results
  • Current Roster
  • Purchase Tickets
  • Follow the team on Facebook and Twitter
  • Stadium Seating Chart
  • Map Directions to the ballpark
  • Current Weather Forecast
  • Team News
  • Complete Player Stats
  • Standings
  • Team Website

In addition to these features, Markitors also developed a feature for fans called “Photo Op,” which allowed fans to insert team props – from a foam finger to the mascot – into their photos and allowed them to share them with friends via Facebook, Twitter, and email. This feature came from another baseball iPhone app we developed called Humm Baby.

Here are some screenshots from the iPhone apps we developed for minor league baseball teams:

Jackson General iPhone App

Anthony Rizzo - Tucson Padres

Photo Op - MiLB app - Markitors

Google Maps - MiLB app

MiLB app - Harrisburg Senators - iPhone App

Fans can download the MiLB app for their favorite team in the iTunes store. These iPhone apps are FREE for fans. Teams have the ability to brand the apps for additional sponsorship revenue, or incorporate features that produce revenue.

Please contact us to learn about how Markitors can develop an iPhone app for your company.

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to see how Markitors can help create an iPhone app for your organization.

New Orleans Pelicans Apparel

Today our client Sportiqe introduced New Orleans Pelicans apparel. View Pelicans shirts and the collection below.

Sportiqe partnered with the New Orleans Hornets as they announced the change in team name to the Pelicans. The team will now have a red, blue and gold color scheme instead of the current teal, purple and blue design. Below is some Sportiqe designed New Orleans Pelicans apparel. The collection consists of Pelicans shirts, Pelicans sweatshirts, and New Orleans Pelicans apparel for women.

The team is changing their name because Louisiana is known as the “Pelican State.” The brown pelican is the state bird and it adorns both the state flag and state seal. New Orleans also had a Double A minor league baseball known as the Pelicans for more than 70 years. Owner Tom Benson said “It was very important to me and our staff that we change the name of this club to something that represented New Orleans, Louisiana. I’m pumped up about the Pelicans.”

Without further ado, here is the New Orleans Pelicans apparel by Sportiqe:

New Orleans Pelicans Long Sleeve Shirt Men’s Morpheus By Sportiqe
NEW ORLEANS PELICANS APPAREL - Long sleeve shirt

New Orleans Pelicans Women’s Je T’Aime Shirt by Sportiqe
NEW ORLEANS PELICANS APPAREL- je taime

New Orleans Pelicans Men’s Hooded Sweatshirt Stanton by Sportiqe
NEW ORLEANS PELICANS HOODED SWEATSHIRT BY SPORTIQE

New Orleans Pelicans Men’s Tri-Blend Shirt Breck by Sportiqe
NEW ORLEANS PELICANS SHIRT BY SPORTIQE APPAREL

New Orleans Pelicans Women’s V Neck Shirt Stroke by Sportiqe
WOMENS NEW ORLEANS PELICANS APPAREL

New Orleans Pelicans Men’s Hooded Sweatshirt Court Belgian Waffle Zip by Sportiqe
NEW ORLEANS PELICANS HOODIE BY SPORTIQE APPAREL

New Orleans Pelicans Premium Shirt by Sportiqe Apparel
RED NEW ORLEANS PELICANS SHIRT BY SPORTIQE APPAREL

New Orleans Pelicans Women’s La Brea Shirt by Sportiqe Apparel
NEW ORLEANS PELICANS SHIRT BY SPORTIQE APPAREL

If you like this New Orleans Pelicans apparel, then you should like Sportiqe on Facebook. You’ll receive 20% off and be exposed to all of our latest and greatest apparel designs. Plus, they’re our client so you would help make us look good.

Non Profit Social Media Strategy | Vet Tix

This past weekend we had the pleasure of working on a non profit social media strategy for Vet Tix, a non profit that gives FREE tickets to all veterans and members of their families.

If you’ve heard of Startup Weekend, then you’ll love the concept that Sean Tierney created: Pick a non profit who is doing well but needs some online help. Spend a weekend working on the website, design, a non profit social media strategy – or whatever they need help with to get them to the next level.

The non profit that Sean chose was Vet Tix, a non profit who has three veterans devoted to giving away free tickets to other veterans. These three guys all have full time jobs and work on Vet Tix part time. Despite not being able to focus on Vet Tix full time, they’ve given away 555,000 tickets since 2008 with a face value of over $20,500,000. They’re on track to give away 500,000 tickets in 2013. We wanted to help get them there.

We spent the weekend creating a non profit social media strategy, and thought it’d be worthwhile to share some of our findings for your non profit. Here were our goals for the weekend.

  • Create a non profit social media strategy that Vet Tix could use as a playbook after the weekend.
  • Edit user generated stories and reformat them for social media sharing.
  • Identify their most popular content and make content recommendations based on their popularity
  • Create ticket campaigns
  • Produce action items for the social media build.

From our initial social media audit, we were able to identify a variety of things that would make social media more useful. We’ve listed these items below, and hope that you can ask these questions to your marketing team as well.

What are we really selling?

We ask this question to help identify the communication strategy. What’s the tone and voice? Who are we talking to? Where are we talking to them? How often? With Vet Tix, a lot of their social media communication was going towards veterans in need of tickets. But, the content we determined Vet Tix was really selling to the general public is “Veteran Stories.” Don’t believe us? Check out Vet Tix’s “Hero’s Wish.” We determined that these were the stories to share on social media, while ticket communications should go through their backend email system.

Social Media Content Rewrite

Stories have so many elements that can be communicated through social media. With Vet Tix, their stories are moving. There’s not a whole lot of things more touching than hearing about a story of a military family reuniting and being able to go to their first football game together. So, we suggested the following when posting to Facebook:

  • On Facebook, upload a photo FIRST. Then, take your revised story and paste. Tag any physical locations mentioned in the story.
  • In the last paragraph of the story, ask for a donation to make the wish come true. Or, ask them to share. They will.
  • Post as a status update. Then, to expand the amount of text and increase the photo visibility, “HIGHLIGHT” the update.

Here’s the before and after photo of the same story, marketed differently:

Non Profit Social Media Strategy

Auditing Your Top Content

Between Facebook Insights and Google Analytics, you should be able to find your most popular social media content. When we audited the Vet Tix Facebook page, we found the following:

  • 15 of the top 15 posts from the previous year were photos.
  • 22 of the top 25 posts from the previous year were photos.
  • Conclusion: Post more photos that tell the stories of Vet Tix Members.
  • Non Profit Social Media Strategy Campaign Ideas

    Here we examined what the major problems were, and came up with a few campaign ideas to address those problems.

    • Problem: Need more up to date member information. Solution: Veterans sign up or update their information to receive free tickets for their favorite team. Members who refer three veterans are entered into a sweepstakes to win a top secret prize (aka a trip to the Super Bowl)
    • Problem: Creating a positive first impression. Solution: Run a campaign for first time users. New veterans who sign up and are verified get tickets to the game in their area. No competition. Tickets are guaranteed.
    • Problem: How to make Vet Tix relevant on Memorial Day, Fourth of July, Veteran’s Day, and 9/11. Solution: Leverage celebrity relationships to engage social media savvy veterans with entertaining and unique video content.
    • Social Media Account Redesign

      Here, we identified the weak spots and analyzed how to make them stronger.

    • Change social media icon to be something you recognize across all social media platforms.
    • iFrame in important pages on the website, like Contribution and Event pages.
    • Changing copy around to better communicate what Vet Tix is all about.
    • Those were some of the general areas we covered with our non profit social media strategy over the weekend. And, it’s great to see Vet Tix already implementing them online. Check them out on Facebook, Twitter and on their website. If you’d like a copy of the non profit social media strategy that we created, contact us. We’ll hook you up with a copy.

      Markitors is an analytical digital marketing agency in Phoenix that helps B2C brands grow their online and social media presence.

Digital Marketing Audit

Conducting a digital marketing audit helps you realize the full potential of your brand.

Digital Marketing Audit

Markitors digital marketing audit approach:

Markitors was hired by a sports and nutrition company to conduct a digital marketing audit. This company had done a nice job developing a social and web presence to build brand awareness. With more than 150 physical locations and a multi-million dollar traditional media advertising budget, this sports and nutritional company wanted to explode their digital marketing to realize the full potential of their brand.

Markitors looked at ourselves as a supplement this company could take to look better, feel better and perform better – much like their own products. We felt that if we could analyze their digital data points, we could help establish the marketing foundation that would explode their efforts for years to come.

Our digital marketing audit included the following:

  • Kick-off meeting and a face to face collaborative brainstorming session
  • In depth review and assessment of current brand and key assets
  • Complete understanding of full product line and consumer segments
  • Digital analysis of the competition and existing market opportunities
  • Audit of SEO, SEM, CPC, and Video efforts
  • Audit of social media marketing efforts on platforms like Facebook, Twitter, Youtube, Instagram, Pinterest, Foursquare and Linkedin
  • Audit of in-store signage and marketing materials

By overseeing this digital marketing audit as an independent third party, Markitors discovered findings that we wish you could tell you about. But instead, we’ll let our client do the talking for us:

“The guys at Markitors are just incredible. Their research and findings opened the eyes to our executives and marketing team. We are really looking forward to the next steps and taking action on the items we found in our digital marketing audit.”

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to learn about how a digital media audit can be beneficial to your organization.

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