Employment Branding Strategy

Half of the American workforce dislikes what they do for a living. What’s an employment branding strategy that addresses this statistic?

Employment Branding Strategy

Markitors employment branding strategy approach:

To get the attention of the 75 million Americans who hate their job, we had to do something different. Something BIG. And when you think BIG, what do you think of?

Well, we thought of an RV. Then we thought we’d take this RV around America to interview people who enjoyed what they did for a living. 16,000 miles, 38 states and more than 300 interviews later, we created the Pursue the Passion brand.

Pursue the Passion accomplished the following:

  • More than 300 interviews with people who are passionate about their work
  • 50+ national and local press appearances
  • 100+ keynote speeches from Alaska to Miami Beach
  • The creation of an online career education resource in www.pursuethepassion.com
  • Best selling book on Amazon

Here’s a PPT describing our Pursue The Passion journey in more detail:

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to see how Markitors can help create a recruitment social media strategy for your organization.

Nonprofit Social Media Strategy

How do you develop a nonprofit social media strategy to raise money through donations?

Nonprofit Social Media Strategy

Markitors approach to developing a nonprofit social media strategy:

The OM Foundation set off to raise $1 million to help children with disabilities live a life without limits. OM’s founder, Bonner Paddock had successfully raised funds in 2008 when he became the first to climb Mount Kilimanjaro with cerebral palsy. Now, he was setting out to become the first person to complete IRONMAN Kona with cerebral palsy in order to raise funds for the foundation. He needed a nonprofit social media strategy to help him cross the finish line.

Markitors was tasked with maximizing the exposure Bonner’s quest would receive online so that OM’s $1 million goal would be met. Markitors created the nonprofit social media strategy and executed the strategy to allow Bonner to train for this historic attempt.

The goal of the strategy was to show fans that they could live a life without limits. To drive home this message, posts, advertisements and campaigns consisted of the following:

  • Daily updates of Bonner’s training progress with photos documenting the journey
  • Multimedia updates showing how the foundation spends donations.
  • Optimization of donation buttons to make it easy for fans to contribute
  • Advertising campaigns with custom landing pages to raise awareness of Bonner’s attempt

Here were some of the highlights that resulted from the nonprofit social media strategy and Bonner’s completion of IRONMAN Kona:

  • Raised more than $500,000 for the OM Foundation
  • Allowed fans to feel like they were with Bonner as he trained for Ironman
  • Used video content as advertisements to increase Facebook “LIKES”
  • With the OM Foundation receiving $1 for every new Facebook “LIKE,” we doubled Facebook LIKES in 6 months

By creating and executing this nonprofit social media strategy, OM Foundation was able to spread their “Life Without Limits” message in a unique way while raising funds for their foundation. We encourage you to like OM Foundation on Facebook and visit the foundation’s website to contribute to Bonner’s cause.

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help nonprofits improve their online presence. Contact us for an assessment of your nonprofit social media strategy.

Retail Social Media Strategy

How do you develop a retail social media strategy to sell t-shirts online and in local stores?

Retail Social Media Strategy

Markitors approach to developing a retail social media strategy:

Sportiqe Apparel delivers some of the most innovative casual sportswear designs in the licensed apparel industry. Markitors was tasked with creating a retail social media strategy of how Sportiqe could replicate their offline success in a digital world. In order to deliver a cutting edge strategy that would be “uniqe” to “Sportiqe,” Markitors did the following:

  • A comprehensive evaluation of the competition and their retail social media strategy
  • A look at how Sportiqe matched up to their competition
  • Created the theme and voice of the Sportiqe retail social media strategy
  • Identified the social media platforms that would be beneficial for retail
  • Created a weekly content schedule with ten creative ideas that are uniqe to Sportiqe
  • Identified key metrics to track the digital success

By creating this retail social media strategy, Markitors has helped Sportiqe start to replicate their offline success. The strategy varies by platform and helps guide the brand’s marketing initiatives. For example, when a celebrity is spotted wearing something from Sportiqe, that photo is added to the Pinterest pinboard. Foursquare tips are left at the retail outlets where Sportiqe is carried to alert consumers of the available apparel. Instagram, Facebook, Twitter and other social media platforms also play a vital role in the Sportiqe retail social media strategy.

Most importantly, the strategy helps customers feel as good online about the brand as they do in Sportiqe’s comfy t-shirts. We invite you to like Sportiqe on Facebook, follow them on Twitter, pin them on Pinterest, love them on Instagram, and check in on Foursquare to learn more.

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to see how Markitors can help create a retail social media strategy for your organization.

Recruitment Social Media Strategy

How do you attract talent for an executive search firm with a recruitment social media strategy?

Recruitment Social Media Strategy Phoenix AZ

Markitors approach to developing a recruitment social media strategy:

Y Scouts is a purpose based executive search firm in Phoenix that helps organizations recruit leaders. What makes Y Scouts unique is that they begin their executive search with “why.” Why does your organization exist? Why do you get out of bed in the morning? Y Scouts believes that when organizations and leaders know why they do what they do, they inspire others to be a part of what you do. Markitors was tasked with visually bringing the Y Scouts value proposition to life via a recruitment social media strategy.

Based on the belief that everyone has a “why” behind their work, Marktiors created the “What’s Your Why?” tour as the foundation to the Y Scouts recruitment social media strategy. The “What’s Your Why?” tour captures the reasons “why” people work. People write down why they work on a piece of paper, we take a picture of them holding up their “why,” and then Markitors promoted these photos on social media. These photos were a way to engage the Y Scouts community while visually communicating their value proposition. And most importantly, this recruitment social media strategy was a way to attract candidates that fit with the Y Scouts mission.

The “What’s Your Why?” tour and recruitment social media strategy accomplished the following within 60 days of being on tour in Phoenix:

  • Y Scouts received direct exposure to Executives, HR Managers and Business Owners at more than 50 Phoenix based companies
  • More than 400 photos were taken to be used on Yscouts.com and the Y Scouts social media accounts
  • Doubled the amount of resume submissions by job seeking candidates in Phoenix
  • Most importantly, made an executive search firm interesting to follow online

View the “What’s Your Why?” tour photos at Yscouts.com!

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to see how Markitors can help create a recruitment social media strategy for your organization.

Faces In The Mirror Midnight Screening In Toronto

Dave Matthews Band is on their Winter Tour, and last night we piggybacked off their concert in Toronto to have a midnight screening of Boyd Tinsley’s new movie, Faces In The Mirror.

Boyd Tinsley is the violinist in Dave Matthews Band, and we’ve been working with him for awhile now on spreading the word about his film. Last night, DMB fans had a chance to have the night any fan would dream of: a DMB concert AND the opportunity to watch a movie with one of the band members. Lots of fans took advantage of this rare opportunity, as you can see from the pictures below.

Markitors has done some crazy movie marketing with Boyd and this film since the release in August. Contact us, and we’ll tell you about some of the other stuff we’ve done.

Boyd Tinsley - Faces In The Mirror

Boyd Tinsley - Faces In The Mirror

Boyd Tinsley - Faces In The Mirror

Boyd Tinsley - Faces In The Mirror

Boyd Tinsley - Faces In The Mirror

What’s Your Why Phoenix Tour

Markitors manages the social media presence for Y Scouts, a Phoenix based staffing agency that works with purpose based companies to fill their employment needs. To make Y Scouts interesting to follow, Markitors conceptualized a city wide photo tour called the “What’s Your Why?” tour. Using social media as the vehicle to help launch Y Scouts in Phoenix, this tour has captured more 300 photographs at 30+ companies in the Valley. Here’s more info on the tour, along with some of the photos Markitors has taken and shared on Facebook, Twitter, Pinterest, Instagram, and more social media platforms.

The “What’s Your Why” tour captures the reasons “why people work” through photos. We’d love to stop by your company on our tour.

Here’s what happens on our tour stops:

1. You and employees from your company write down “why you work” on a piece of paper. (See below for examples)
2. We come in and take photos of people in your company holding up their “why” sign. (About a 5 minute process per person)
3. We share these photographs on Yscouts.com and our social media accounts to give your company some exposure, and to help job seekers “begin with why” in their job search process (as opposed to “what,” i.e. – the job).

Sound good? Fill out the form below to submit a person or a company that you think we should include on our “What’s Your Why?” Tour!

Nancy Stice, Exhibits Director at The Children’s Museum Of Phoenix
“So I never grow up or old…”
Nancy Stice, Exhibits Director at The Children's Museum Of Phoenix

Chris Petroff, Co-Founder Of SEED SPOT
“To build entrepreneurial communities”
Chris Petroff, Co-Founder Of SEED SPOT

Lauren Breunig, Coach and Perfomer at Circus School Of Arizona
“We bring the impossible to life!”
Lauren Breunig, Coach and Perfomer at Circus School Of Arizona

Jared Smith, President at bluemedia
I can make it better.
Jared Smith, President at bluemedia

Lauren Tassiello, Talent Tractor Beam Operator
Lauren Tassiello Talent Tractor Beam Operator at Infusionsoft

David Anderson, Co-Founder + CEO – Off Madison Ave
To do it different.
David Anderson, Co-Founder + CEO - Off Madison Ave

De Anne Russell and Jackie Schierenberg, Talent Acquisiiton at Dignity Health

Max Hansen | CEO | Y Scouts

What's Your Why? - Inspire Today For A Better Tomorrow - Max Hansen, CEO of Y Scouts

Brian Mohr | VP of Growth | Y Scouts

What's Your Why? - "To postively impact everyone I meet." - Brian Mohr, Vice President of Growth, Y Scouts

Paul Eisenstein | Talent Manager | Y Scouts

What's Your Why? - "Putting a dent in the universe!" - Paul Eisenstein  I  Talent Manager | Y Scouts

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