Google AdWords First Page Bid Adjustments: How To

November 17, 2017
Posted in PPC Audit
November 17, 2017 Brett Farmiloe

In this tutorial, we will check our keywords to make sure they’re running and don’t need AdWords First Page Bid Adjustments.

How To Check Keywords For First Page Bid Adjustments

Here’s how to check your keywords for Google AdWords First Page Bid Adjustments.

1. Sign in to your AdWords account.
2. Go to Campaigns
3. Select your Campaign
4. Click Keywords.
5. Organize Keywords by clicking on Status.
6. Identify which keywords need First Page Bid Adjustments
7. In the “Max. CPC” column of the table, click the bid you want to change. Change the max bid to $0.20 higher than the suggested bid.
8. Enter a new bid amount.
9. Click Save.

Google AdWords First Page Bid Adjustments

Markitors uses manual CPC bidding, which means we manage our max CPC bids ourselves. Make AdWords First Page Bid Adjustments weekly to ensure that your target keywords make impressions and generate clicks from targeted traffic.

AdWords First Page Bid Adjustments

Markitors is a digital marketing company that connects small businesses with customers…and has a great time doing it. Learn more about our pay per click advertising services, or about additional things to look for in a Google AdWords account in our Huffington Post article.

Brett Farmiloe

Brett Farmiloe

Brett Farmiloe is the Founder & CEO of Markitors, a digital marketing company voted a best place to work 3 years in a row. He frequently contributes content about SEO, Careers, and Culture to Forbes, SHRM, Thunderbird, Huffington Post, Mashable, TIME, NextWeb, and more. And, as a dad of 3, he's about that minivan life.