Raising the Bar in Home Care: Interview with Carl Santoro, Owner of Compassionate Assistance in Arizona

What’s the Compassionate Assistance story? Compassionate Assistance is a family-owned, non-medical home care provider. Our branch provides home care in Scottsdale, Arizona. My father owns the Pennsylvania branch. We are dedicated to providing the highest quality, compassionate in-home personal care to … Read More

A Different Approach to Fitness: Interview With Chris Rea, Founder Of ReaShape

We recently interviewed Chris Rea, founder of ReaShape and inventor of a speed bag platform that fits in any doorway — EZspeedbag. He likes to work out anytime, anywhere, whether it’s at his home in New York or on an adventure … Read More

Green Beauty: An Interview With Melissa Hoffman, Founder of Sāj Natural Beauty

Back in 2012, when Melissa Hoffman, Founder, and CEO of Sāj Natural Beauty, was pregnant she started to pay attention to all the ingredients in her beauty products. She said her journey really started with food- she ate as natural … Read More

6 Reasons Why Your Email Open Rates Are Declining

You send marketing emails to subscribers, and you want to ramp up your email open rates. It just makes sense for your business. Even if you have a healthy email click through rates for your outgoing emails, what are some email marketing strategies … Read More

Should I Hire A SEO Company Or A SEO Specialist?

Are you asking yourself, “Should I hire a SEO company or a SEO specialist to move my business forward?” We have outlined the rundown of each option for you so you can best choose what fits your business. Take a … Read More

Retirement Planning: An Interview With The Founder Of Miramontes Capital

Sid Miramontes started Miramontes Capital, a retirement planning firm in Orange County, after realizing the deep inefficiencies in the financial services industry that he felt he could positively impact. Thus began his successful career as a financial advisor. Over the last 20 … Read More

10 Marketing Mistakes Small Businesses Make

Starting up a business is no easy task—but marketing the right way (and with the right tools) will help you avoid business blunders. These 10 marketing mistakes small businesses make are common—but avoidable. Top Marketing Mistakes Small Businesses Make Not understanding your … Read More

6 Ways To Reach Customers On Social Media

Sometimes, the best ways to reach customers on social media requires some outside-the-box thinking. If you’re looking to expand your following, sell more of whatever service or product you’re providing, or simply put out excellent content, keep reading. Here are … Read More

10 Questions CEOs Should Ask Their Marketing Department

Whatever you think you might know about your marketing team and your company’s marketing strategies, think again. As a CEO, it’s crucial to stay in the loop with ever-changing marketing initiatives and tools. Follow these 10 CEO marketing questions to learn more … Read More