How To Choose A Digital Marketing Agency For Your Business

May 19, 2017
May 19, 2017 Markitors

Choosing a digital marketing agency is tough and overwhelming. There are 15,000+ agencies in the US and searching “digital marketing agencies” on Google brings up 8,320,000 results. So which agency would you choose and who should you trust?

As a small business owner, you need to know how agencies will market your services and how much is needed to invest in specified areas. Here are several different tips that can help you choose a digital marketing agency to get results.

Get Clear On Your Needs

The more you can communicate your exact needs, the better the end result of selecting an agency will be. Be descriptive about your initiatives, priorities, goals, and mission to help you have a clear understanding of what you are investing in and why. Think about where your sales are falling short and what brings the most success.

Roughly 50% of companies are using digital marketing, but don’t have a digital marketing strategy. Many small business owners believe they don’t need a website because they are local and known through referrals; however, 97% of consumers search online for products and services. About 50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. The key is understanding what is best for your business and what works best for your customers and clients.

Please communicate your objectives, goals, and most importantly – what you are not looking for in a partnership. Go over a list of needs, expectations, goals, initiatives and request for a proposal.

Gather Information To Learn From The Experts

Don’t leave everything on your plate for you to decide. Ask questions, have conversations, receive proposals to learn from experts in the industry.

Think of partnering with an agency as an opportunity to grow your business efficiently. You don’t have time to take digital marketing online classes and listen to podcasts that explain the foundation and concepts of digital marketing. Instead, lean on the experts to help guide your efforts.

What Results Has The Agency Driven For Similar Clients?

Ask the agency about their experience and expertise level in the industry. Getting recent case studies from the agency is great to see what they are capable of accomplishing.

Review testimonials on their website. Why are people choosing this agency and how has it benefited them? What commonalities do you have with their clients? The best agency will build strategies that connect a company with more clients and customers.

Read Their Reviews

Nothing is more honest than people with an opinion on the Internet. Review the agency reviews on sites like Google+, Yelp, Facebook, MailChimp and Glassdoor. What are the pro’s and the con’s? Who is having bad experiences and what is their company like? How does this agency stand out from other agencies?

You want to choose the company with experience and a demonstrated track record of success.

Who Will Be Managing Your Account?

Being organized in duties and roles are key to choosing a digital marketing agency. At the end of the day, someone has to responsible for managing your marketing efforts online. Who will be communicating and collaborating with the partnership and why are they the best for your account? Look for how this manager will impact the performance of your business and your involvement from a time and input perspective.

Around 38% of companies will hire more digital marketing professionals in the coming year. But about half of those positions will be filled by temporary or contract help, not full-time employees, according to MediaPost. Look for agencies that have long-term employees with not only great experience and credentials, but also experience working with the agency.

How Do You Report On Results?

If you are not tracking results, then you are throwing money down the drain. Keep a schedule of tracking goals for your website on Google Analytics, conversions through pay per click ads, calls and email leads generated from your marketing efforts.

Communication using collaboration tools like Slack and Microsoft Teams are better than communicating back and forth with a cluttered email inbox.

Who Do You Feel Most Comfortable With?

You’ll need to have tough conversations with your agency as your relationship progresses. Who do you feel comfortable having a tough conversation with?

When in doubt, go with the digital marketing agency that you can trust and exhibits transparency. If your gut says go with them, give the agency a three month trial to see what they can do.

Making the final decision on selecting a digital marketing agency is tough. Have conversations with experts. Kick tires on proposals. Learn all that you can by leaning on the experts rather than spending hours doing research on your own.

Follow these steps to choose a digital marketing agency. That’s what 15,000+ digital marketing agencies in the US are here for, to be taken advantage of as a resource.



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