# Markitors --- ## Pages - [#1 Webflow SEO Agency](https://markitors.com/search-engine-optimization-services/webflow-seo-agency/): At Markitors, we specialize in Webflow SEO services that enhance your website’s visibility, drive organic traffic, and ultimately grow your business. - [#1 Woocommerce SEO Company](https://markitors.com/search-engine-optimization-services/woocommerce-seo-company/): Looking for a reliable WooCommerce SEO company? Markitors offers expert SEO services to help your WooCommerce store rank higher. - [Who We Serve](https://markitors.com/who-we-serve/): Explore who we serve at Markitors. We provide tailored SEO services for industries like healthcare, e-commerce, law firms, and more. - [Shopify SEO Agency](https://markitors.com/search-engine-optimization-services/shopify-seo-agency/): Partner with Shopify SEO Agency with a proven track record of success. Schedule your free SEO audit today! - [Elementor #4936](https://markitors.com/elementor-4936/): #1 Law Firm SEO Agency Partner with a law firm SEO company that has a proven track record of success... - [Cannabis SEO Agency](https://markitors.com/industries/cannabis-seo-agency/): Markitors is a leading cannabis SEO agency helping cannabis businesses boost online visibility, drive traffic, and grow with expert SEO strategies. - [SEO Keyword Research Services](https://markitors.com/long-tail-seo-keyword-research-services/): Need a keyword research service? Learn about how Markitors does long-tail keyword research for small businesses. Contact us today! - [Tampa SEO Services](https://markitors.com/tampa-seo/): Learn how Markitors’ Tampa SEO services can help grow your Florida small business. Schedule a consultation today to get started! - [SEO Content Strategy and Creation Services](https://markitors.com/seo-content-services/): Seeking SEO Content Services for your small business? Read to learn how Markitors create SEO-driven content to help your business grow. - [Thank You](https://markitors.com/thank-you/): Thank you page for new clients. - [Terms of Service](https://markitors.com/tos/): An Introduction to the Terms of Service at Markitors Welcome to Markitors! Here is a quick summary of the highlights... - [Top Internet Marketing Companies in Silicon Valley, California](https://markitors.com/top-internet-marketing-companies-silicon-valley-california/): Review the top internet marketing companies in the Silicon Valley, California area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Washington, D.C.](https://markitors.com/top-internet-marketing-companies-washington-dc/): Review the top internet marketing companies in the Washington, D.C. area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Toronto, Ontario](https://markitors.com/top-internet-marketing-companies-toronto-ontario/): Review the top internet marketing companies in the Toronto, Ontario area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in St. Louis, Missouri](https://markitors.com/top-internet-marketing-companies-st-louis-missouri/): Review the top internet marketing companies in the St. Louis, Missouri area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Seattle, Washington](https://markitors.com/top-internet-marketing-companies-seattle-washington/): Review the top internet marketing companies in the Seattle, Washington area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in San Francisco, California](https://markitors.com/top-internet-marketing-companies-san-francisco-california/): Review the top internet marketing companies in the San Francisco, California area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Sacramento, California](https://markitors.com/top-internet-marketing-companies-sacramento-california/): Review the top internet marketing companies in the Sacramento, California area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Raleigh, North Carolina](https://markitors.com/top-internet-marketing-companies-raleigh-north-carolina/): Review the top internet marketing companies in the Raleigh, North Carolina area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Portland, Oregon](https://markitors.com/top-internet-marketing-companies-portland-oregon/): Review the top internet marketing companies in the Portland, Oregon area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Pittsburgh, Pennsylvania](https://markitors.com/top-internet-marketing-companies-pittsburgh-pennsylvania/): Review the top internet marketing companies in the Pittsburgh, Pennsylvania area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Orange County, California](https://markitors.com/top-internet-marketing-companies-orange-county-california/): Review the top internet marketing companies in the Orange County, California area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Kansas City, Missouri](https://markitors.com/top-internet-marketing-companies-kansas-city-missouri/): Review the top internet marketing companies in the Kansas City, Missouri area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Columbus, Ohio](https://markitors.com/top-internet-marketing-companies-columbus-ohio/): Review the top internet marketing companies in the Columbus, Ohio area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Indianapolis, Indiana](https://markitors.com/top-internet-marketing-companies-indianapolis-indiana/): Review the top internet marketing companies in the Indianapolis, Indiana area. Top 5 list created by Markitors - 602-910-1214 - [Email Template Design Services](https://markitors.com/custom-email-template-design-services/): Want to improve conversions? Hire Markitors. MailChimp experts since 2012, for our email template design services. We'll start designing and start testing. - [Wordpress Website Development](https://markitors.com/wordpress-website-development-services/): Get a responsive, secure and SEO friendly WordPress website. Learn more about our Wordpress website development services at Markitors. - [Tempe Chamber of Commerce](https://markitors.com/tempe-chamber-of-commerce/): Tempe Chamber of Commerce and Markitors have partnered together to create community-driven content. Learn more about the partnership. - [Social Media Strategy Services](https://markitors.com/social-media-strategy-services/): Develop a social media plan to reach more customers and maximize your ROI with our social media strategy services. Learn more about our simple framework. - [Social Media Management Company](https://markitors.com/social-media-management-company/): Markitors is a social media management company that doesn't believe in outsourcing. We manage your social media and then hand over our blueprint. - [Social Media Audit](https://markitors.com/social-media-audit/): Evaluate your social media marketing performance with a social media audit by Markitors. Learn more about what we do as social media marketing auditors. - [SEO for Insurance Agencies](https://markitors.com/insurance-agency-seo/): Need to save money on paid ad costs for your insurance agency? Check out our SEO for Insurance Agencies page for all our top tips. - [SEO for Drug Rehab and Alcohol Addiction Centers](https://markitors.com/addiction-rehab-seo/): Tired of paying for expensive PPC ads to market a drug rehab or alcohol addiction center? Learn how SEO can save you money and attract consistent leads. - [Santa Rosa SEO Services Company](https://markitors.com/santa-rosa-seo/): Markitors is an SEO company founded by a Santa Rosa native. We offers a variety of SEO services to help drive new customers to Santa Rosa businesses. - [PPC Audit](https://markitors.com/ppc-audit/): Markitors is a PPC audit company started by financial auditors. We provide an independent PPC audit service for companies looking to improve with PPC. - [Pay Per Click Advertising Services](https://markitors.com/pay-per-click-advertising-management-services/): Markitors is a digital marketing company that offers pay per click advertising services to small businesses. We are a Google Partner and geek out on ROI. - [Newsletter Management](https://markitors.com/email-newsletter-management-services/): We started a newsletter 10 years ago. Now we provide email newsletter management services for clients ranging from small businesses to $1B corporations. - [Local SEO For Restaurants: Case Study](https://markitors.com/local-seo-restaurants/): Learn about local SEO for restaurants in this case study from Markitors, where local SEO helped increase foot traffic on a limited marketing budget. - [Local SEO For Franchises: Case Study](https://markitors.com/local-seo-franchises/): Learn about local SEO for franchises in this case study from Markitors, where local SEO helped reduce paid advertising spend by six figures annually. - [Fitness SEO Services | SEO for Gyms & Equipment](https://markitors.com/fitness-seo/): Want to reduce ad costs and increase revenue? Fitness SEO services can teach you how to tap into one of the best marketing channels around—search engines. - [Email Marketing Audit](https://markitors.com/email-marketing-audit/): Evaluate your email marketing performance with an email marketing audit by Markitors. As digital marketing auditors, we aggregate top tools into one audit. - [Email Marketing Agency](https://markitors.com/full-service-email-marketing-agency/): Markitors is a MailChimp email marketing agency that creates and sends emails for clients ranging from small businesses to billion dollar corporations. - [Email List Management Services](https://markitors.com/email-list-management-services/): Our email list management services check your list permissions, manage your list, and ensure relevant email content is being delivered to your subscribers. - [Email Campaign Services](https://markitors.com/email-marketing-campaign-services/): We’ve sent millions of emails through our email campaign services. Learn about what we know to be true for effective email marketing management. - [Email Automation Services](https://markitors.com/email-marketing-automation-services/): Save time and send effective email campaigns with our email automation services. Markitors has been a MailChimp expert for 6+ years and can help you out. - [Content Marketing Services](https://markitors.com/content-marketing-services/): SEO content marketing services are a necessary part to a marketing strategy. Discover the how, why, and when these services are used. - [Computer Repair SEO](https://markitors.com/computer-repair-seo/): Markitors is a Computer Repair SEO company that offers local SEO services. We drive new customers to your business with Local SEO. - [Top Internet Marketing Companies in Detroit, Michigan](https://markitors.com/top-internet-marketing-companies-detroit-michigan/): Review the top internet marketing companies in the Detroit, Michigan area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Cincinnati, Ohio](https://markitors.com/top-internet-marketing-companies-cincinnati-ohio/): Review the top internet marketing companies in the Cincinnati, Ohio area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Boston, Massachusetts](https://markitors.com/top-internet-marketing-companies-boston-massachusetts/): Review the top internet marketing companies in the Boston, Massachusetts area. Top 5 list created by Markitors - 602-910-1214 - [Top Internet Marketing Companies in Atlanta, Georgia](https://markitors.com/top-internet-marketing-companies-atlanta-georgia/): Review the top internet marketing companies in the Atlanta, Georgia area. Top 5 list created by Markitors - 602-910-1214 - [Local SEO Case Study For Nonprofit With Multiple Locations](https://markitors.com/local-seo-case-study/): In this Local SEO case study, learn how an adoption agency went from almost closinig their doors to becoming the #1 adoption agency in their state. - [Auto Repair SEO | Automotive SEO Services](https://markitors.com/auto-repair-seo/): From car advice blogging to securing authoritative backlinks, see how auto repair SEO can help increase your automotive shop’s revenue. - [Case Studies: Y Scouts](https://markitors.com/case-studies-y-scouts/): Learn how one recruitment and executive staffing agency grew their monthly organic search visits from 0 to 60,000 through SEO. Review the SEO case study. - [Case Studies: Successful Fashion Marketing Campaign](https://markitors.com/case-studies-successful-fashion-marketing-campaign/): Learn how Markitors launched a successful fashion marketing campaign in this cause marketing case study. Story features an apparel company and NBA players. - [Case Studies: Selling Online Training Courses](https://markitors.com/selling-online-training-courses/): Read our case study to learn how a husband and wife team started up a site and began selling online training courses through SEO and online marketing. - [Case Studies: Selling Drinks: How To Sell Coconut Water](https://markitors.com/how-to-sell-coconut-water/): Learn how to sell coconut water effectively with Markitors' strategic marketing insights. Boost your sales. - [Case Studies: IT Lead Generation](https://markitors.com/it-lead-generation-case-study/): Read our managed IT services case study to learn about IT lead generation through SEO and online marketing. Features local managed IT company. - [Case Studies: Industrial SEO Lead Generation](https://markitors.com/case-studies-industrial-seo-lead-generation/): Learn how to get commercial customers in this case study from Markitors. Case study features a recycling company who increased leads with SEO. - [Case Studies: How To Sell Medical Equipment](https://markitors.com/how-to-sell-medical-equipment/): Read our medical supply company case study to learn how to sell medical equipment online through SEO and digital marketing. - [Case Studies: How To Sell Apparel](https://markitors.com/how-to-sell-apparel/): Learn how to sell apparel and build a clothing brand online in this fashion marketing case study featuring SEO strategies and online marketing methods. - [Case Studies: How To Increase Private School Enrollment](https://markitors.com/case-studies-how-to-increase-private-school-enrollment/): Read our case study on increasing private school enrollment. Learn from our effective strategies. - [Case Studies: How To Increase Leads SaaS company](https://markitors.com/case-studies-how-to-increase-leads-saas-company/): Read our software company case study to learn how to increase SaaS leads through SEO and online marketing. Features international SaaS company. - [Case Studies: How To Increase Hotel Revenue](https://markitors.com/case-studies-how-to-increase-hotel-revenue/): Read a hospitality case study to learn how to increase hotel revenue through SEO marketing. Case study features a small, boutique hotel. - [Case Studies: How To Increase Enrollment in Preschool](https://markitors.com/case-studies-how-to-increase-enrollment-in-preschool/): Read an education case study to learn how to increase enrollment in preschool and daycare through SEO. Case study features large education company. - [Case Studies: How To Increase Domain Authority For a New Business](https://markitors.com/how-to-increase-domain-authority/): Read an startup marketing case study to learn how to increase domain authority through SEO. Case study features a new business recently formed. - [Case Studies: How To Increase Brand Awareness for Real Estate Brokerage](https://markitors.com/brand-awareness-real-estate-brokerage/): Read our case study on brand awareness for a real estate brokerage. Learn from our strategic approach. - [Case Studies: How To Increase Brand Awareness for a Pet Product](https://markitors.com/how-to-increase-brand-awareness-pet-product/): Read our marketing case study to learn how to increase brand awareness for a pet product through SEO and online marketing. - [Case Studies: How To Get International Customers](https://markitors.com/case-studies-how-to-get-international-customers/): Read our web hosting company marketing case study to learn how to get international customers through SEO and online marketing. - [Case Studies: How To Go About Bringing a New Drink To The Market](https://markitors.com/how-to-bring-new-drink-market/): Read our beverage marketing case study to learn how to bring a new drink to the market through SEO and online marketing. - [Case Studies: How To Get New Chiropractic Patients](https://markitors.com/chiropractor-marketing-case-study/): Read our chiropractor marketing case study to learn how to get new chiropractic patients through SEO and online marketing. - [Case Studies: How To Get Customers For Printing Business](https://markitors.com/printing-business-case-study/): Read our printing business case study to learn how to get customers through SEO and online marketing. Features 20 year old printing company. - [Case Studies: How To Get Clients as a Financial Advisor](https://markitors.com/how-to-get-clients-financial-advisor/): Learn how to get clients as a financial advisor in this case study from Markitors. Case study features a retirement planner who increased leads with SEO. - [Case Studies: How To Double Leads For an ERP Solution](https://markitors.com/erp-software-case-study/): Read Markitors' ERP software case study. Learn how we boost client visibility and improve sales. - [Case Studies: Go Clean Credit](https://markitors.com/case-studies-go-clean-credit/): In this SEO case study, learn how a credit repair company found an alternative to Google AdWords and went from 1,000 visits a year to 2,000 visits per day. - [Case Studies: Generating Management Consulting Leads Online](https://markitors.com/management-consulting-leads/): Read a consulting industry case study to learn about generating management consulting leads through SEO. Case study features an organization design firm. - [Case Studies: Financial Services Lead Generation](https://markitors.com/financial-services-lead-generation-case-study/): Read our financial services lead generation case study to learn how to get customers through SEO and online marketing. Features 40 year-old company. - [Case Studies: Financial Institution Search Engine Optimization Help](https://markitors.com/financial-institution-seo-help-case-study/): Learn how we offered a little search engine optimization help to a financial institution looking to increase leads and grow brand awareness. - [Charter School Marketing [Case Study]](https://markitors.com/charter-school-marketing/): Education SEO Case Study Charter School Marketing charter school increases enrollments through SEO Overview A local charter school company operating... - [Case Studies: Always Fresh, Always Thrilling](https://markitors.com/case-studies-always-fresh-always-thrilling/): How does a brewing company promote themselves while enhancing their overall brand, and the brands of their most well-known small-batch brews? - [Privacy Policy](https://markitors.com/privacy-policy/): Markitor's Privacy Policy - [Wins](https://markitors.com/wins/): The walls of Markitors are adorned with keywords that our clients rank for in the top 10 organic search results. See some these SEO wins! - [Digital Marketing Careers](https://markitors.com/digital-marketing-careers/): Interested in a career in digital marketing? Join the Markitors team and you'll jump into the dynamic world of SEO and content marketing. - [In House SEO Training](https://markitors.com/in-house-seo-training/): Markitors curates and leads custom SEO training and workshops for entire marketing teams or the single marketing jacks-of-all-trades at your company. - [Effective SEO Lead Generation Services](https://markitors.com/effective-seo-lead-generation-services/): SEO LEAD GENERATION SERVICES Get high quality and targeted leads with our effective SEO Lead Generation Services. Discover how to... - [Tucson SEO Services](https://markitors.com/tucson-seo/): We are SEO experts with a proven track record in achieving organic, long-term results in Tucson SEO for small businesses. Contact us for a free SEO audit. - [Chandler SEO](https://markitors.com/chandler-seo/): Markitors & Chandler SEO Services: Discover how Markitors can help your business grow. Click here for a free SEO Audit! We want to help. - [Blog](https://markitors.com/blog/): Interested in technical seo, digital pr, social media, and other digital marketing topics? Read our blog posts, written by the Markitors team. - [Dallas SEO Services for Small Businesses](https://markitors.com/dallas-seo/): Markitors is an all in-house SEO company providing Dallas SEO services to small businesses. Work with our SEO experts to boost your web traffic and growth. - [Albuquerque SEO Services for Small Businesses](https://markitors.com/albuquerque-seo/): Markitors provides SEO services to Albuquerque small businesses. Read to learn more about Albuquerque SEO and get started growing your business today! - [Austin SEO Company for Small Business](https://markitors.com/austin-seo/): Markitors is an SEO company providing small businesses with Austin SEO services to boost web traffic and growth. Contact us for a free SEO audit. - [Denver SEO Services for Small Businesses](https://markitors.com/denver-seo/): Markitors provides Denver SEO services to small businesses including On-Page SEO, Technical SEO, Digital PR, and SEO Content Services. Read to learn more! - [Markitors: A Houston SEO Agency](https://markitors.com/houston-seo/): Markitors’ in-house team of experts provides Houston SEO services to small businesses and boosts their organic web traffic and growth. - [Las Vegas SEO Services for Small Businesses](https://markitors.com/las-vegas-seo/): Markitors’ Arizona-based, in-house team of experts provides Las Vegas small businesses SEO services to boost organic web traffic and growth. - [Phoenix SEO](https://markitors.com/phoenix-seo/): Markitors provides Phoenix SEO services to small businesses including On-Page SEO, Technical SEO, Digital PR, and SEO Content Services. Read to learn more! - [Real Estate SEO](https://markitors.com/industries/real-estate-seo/): Learn about Markitors’ real estate SEO services. We want to optimize your website to help you sell more homes. Contact us today! - [Tempe SEO Services](https://markitors.com/tempe-seo/): Markitors is a professional SEO agency that provides SEO services to Tempe small businesses. Read to learn about how we can help your Tempe-based business. - [Colorado Springs SEO Services for SMBs](https://markitors.com/colorado-springs-seo/): Markitors provides Colorado Springs SEO services to small businesses including On-Page SEO, Technical SEO, Digital PR, & SEO Content. Read to learn more! - [Miami SEO Services for Small Businesses](https://markitors.com/miami-seo/): Markitors is an all in-house SEO company providing Miami SEO services to small businesses. Work with our SEO experts to boost your web traffic and growth. - [Scottsdale SEO](https://markitors.com/scottsdale-seo/): Markitors can meet your digital marketing needs in Scottsdale, Arizona. Learn about our data-backed SEO and digital marketing services. - [Training SEO](https://markitors.com/industries/training-seo/): Improve your online presence and grow organic traffic with SEO. Learn more about our training SEO services for training companies. - [Organization Design SEO](https://markitors.com/industries/organization-design-seo/): Markitors is an SEO company that offers SEO services for organization design consulting firms. Drive new clients to your firm with SEO. - [Food Beverage SEO](https://markitors.com/industries/food-beverage-seo/): Specialized SEO services for food & beverage industry by Markitors. Drive traffic, increase sales. - [Pet Product SEO](https://markitors.com/industries/pet-product-seo/): Markitors is a Pet Product SEO company that offers local search engine optimization services and more. We drive new customers to your business with SEO. - [Carpet Cleaning SEO](https://markitors.com/industries/carpet-cleaning-seo/): Elevate your carpet cleaning business with our focused SEO services. Connect with more customers locally. - [SEO Printing Companies](https://markitors.com/industries/seo-printing-companies/): Markitors is a printing SEO company that offers local search engine optimization services for printers. We drive new clients to your business with SEO. - [Industrial SEO](https://markitors.com/industries/industrial-seo/): Markitors is an SEO company that offers SEO services for industrial companies. We drive phone calls from new customers and reduce paid ad costs with SEO. - [Tech IT SEO](https://markitors.com/industries/tech-it-seo/): Boost your IT/Tech company's reach with our industry-specific SEO services. Drive meaningful engagement today. - [SEO Fashion Apparel](https://markitors.com/industries/seo-fashion-apparel/): Markitors is a fashion and apparel SEO company. We specialize in SEO services that build brand awareness and increase revenue for fashion brands. - [Credit Repair SEO](https://markitors.com/industries/credit-repair-seo/): Markitors is a Credit Repair SEO company that offers local SEO services and more to help credit repair specialists drive new clients to their businesses. - [Dental SEO](https://markitors.com/industries/dental-seo/): Markitors is a Dental SEO company that offers local search engine optimization services for dentists. Drive new patients to your practice with Local SEO. - [Healthcare SEO](https://markitors.com/industries/healthcare-seo-2/): Markitors is a leading Healthcare SEO services agency. We drive phone calls from new customers & reduce paid ad costs with quality medical SEO services. - [Roofer SEO](https://markitors.com/industries/roofer-seo/): Get found locally with Markitors' roofer SEO services. Enhance your online presence and business growth. - [SEO Nonprofits](https://markitors.com/seo-nonprofits/): Markitors is an SEO company for Nonprofits that offers a variety of search engine optimization services to help bring in a steady stream of new donors. - [Startup SEO](https://markitors.com/industries/startup-seo/): Markitors is a startup SEO company that offers search engine optimization services to drive organic website traffic and build brand awareness for startups. - [Plumber SEO Services - Local SEO For Plumbers](https://markitors.com/industries/plumber-seo/): Markitors is an SEO company that does local SEO for plumbers. Drive phone calls from new customers and reduce paid ad costs with plumber SEO services. - [Chiropractor SEO](https://markitors.com/industries/chiropractor-seo/): Markitors is an SEO company that offers chiropractor SEO services for chiropractors. Drive new patients to your chiropractic practice. - [Financial Services SEO](https://markitors.com/industries/financial-services-seo/): Improve your financial services' online visibility with our dedicated SEO strategies. Attract more clients. - [Franchise SEO](https://markitors.com/industries/franchise-seo/): Learn about Marktors’ franchise SEO services and how we can help your business grow. From local SEO to national SEO, we do it all. Schedule a consultation! - [Hospitality Seo](https://markitors.com/industries/hospitality-seo/): Markitors is a Hospitality SEO company that offers local SEO services for hotels and resorts. Drive new bookings and build brand awareness with SEO. - [National SEO Services for Small Businesses](https://markitors.com/national-seo-services/): Grow your business’ digital visibility through Markitors’ national SEO services! Read to learn about national SEO and the services we offer. Contact us! - [Ecommerce SEO](https://markitors.com/industries/ecommerce-seo/): Markitors is an ecommerce SEO company that offers SEO services focused on conversion optimization. Increase revenue from your e-commerce site with SEO. - [Education SEO Company](https://markitors.com/industries/seo-for-schools-higher-education/): Markitors is an SEO company that offers a variety of education SEO services for schools. Drive new prospective students to your school with SEO! - [SAAS SEO](https://markitors.com/industries/saas-seo/): Markitors is a SaaS SEO agency that offers a variety of SEO services to help drive new website traffic and increase inbound leads. - [Staffing Agency SEO](https://markitors.com/industries/staffing-agency-seo/): Increase your staffing agency's online visibility with our effective SEO strategies. Reach more candidates now. - [Contact Us](https://markitors.com/contact-us/): Contact Markitors today! - [About Us](https://markitors.com/about-us/): Markitors is an SEO company for small businesses. Meet our team of SEO consultants who serve as trusted expert resources to small businesses. - [Industries](https://markitors.com/industries/): Markitors specializes in SEO industries & drives growth with real measurable results. Get started today with a free SEO audit & tailored strategies! - [White Label SEO Services](https://markitors.com/white-label-seo-services/): White label SEO services afford organizations the ability to enhance their own SEO offerings, performance, and bandwidth for clients. - [Local SEO services](https://markitors.com/local-seo-services/): Markitors is an SEO company that offers local SEO services for small business. Generate local leads for your business with a trusted local SEO agency. - [WordPress SEO Services for Small Businesses](https://markitors.com/wordpress-seo-services/): Learn about WordPress SEO services from the experts at Markitors. We can help boost your website’s visibility through our SEO services for WordPress! - [Technical SEO Services](https://markitors.com/technical-seo-services/): Unlock business potential with Markitors' technical SEO services, improving your site's visibility and performance. - [Digital PR Services](https://markitors.com/digital-pr-services/): Markitors is a Digital PR SEO agency that offers Digital PR services for small businesses. Learn how to grow your visibility and authority online. - [Free SEO Audit](https://markitors.com/seo-audit/): Get your free SEO audit for your company’s website from Markitors. See where you can improve your website’s SEO to see amazing results. - [SEO Outsourcing Services](https://markitors.com/seo-outsourcing-services/): Looking to outsource SEO for your small business? Read Markitors’ gude to how to outsource SEO and learn about Markitors’ SEO services. - [On-Page SEO Services](https://markitors.com/on-page-seo-services/): Markitors’ on-page SEO services aim to bring organic traffic to your website and increase conversions. Learn how we can help your business grow. - [Search Engine Optimization Services](https://markitors.com/search-engine-optimization-services/): Markitors is an SEO company that offers search engine optimization services for small businesses. Generate leads for your business with our SEO services. - [Home](https://markitors.com/): Markitors is the #1 SEO marketing company for small businesses. Try our SEO services including On-Page SEO, SEO Content, Local SEO, Tech SEO, & Digital PR. --- ## Posts - [Elevate Your HVAC Business with Markitors: A Premier HVAC Marketing Agency](https://markitors.com/hvac-marketing-agency/): Discover effective strategies to elevate your HVAC business. Learn how a top marketing agency can drive your growth and attract more customers! - [HVAC SEO Marketing: A Complete Guide to More Leads & Visibility](https://markitors.com/hvac-seo-marketing/): Boost your HVAC business with SEO. Learn HVAC SEO marketing strategies, local SEO for HVAC contractors, & on-page optimization to attract more leads - [How to Access and Edit a Robots.txt File in WordPress](https://markitors.com/how-to-edit-robots-txt/): Trying to figure out how to edit your robots.txt file? We’ve got you covered! Read our guide on how to edit your robots.txt file right in your WordPress. - [New York SEO Companies, Experts & Consultants](https://markitors.com/new-york-seo-companies-experts-consultants/): List of the best New York SEO Companies, experts, and top consultants. Carefully vetted and hand selected for New York small businesses. - [SendGrid vs Mailchimp: Pricing and Features](https://markitors.com/sendgrid-vs-mailchimp/): Trying to choose which email marketing platform is best for your business? Check out our comparison of SendGrid vs Mailchimp to find out! - [7 Landscaping Blog Topics to Sprout Website Traffic](https://markitors.com/landscaping-topics-for-website-traffic/): To help landscapers with increasing their web traffic, we asked digital marketers and SEO specialists for their best blog topic suggestions. - [Portland SEO Experts and Consultants](https://markitors.com/portland-seo-experts-and-consultants/): List of the best Portland SEO experts and top consultants. Carefully vetted and hand-selected for Portland small businesses. - [2025 Marketing Trends: Food For Thought](https://markitors.com/2025-marketing-trends-food-for-thought/): Discover 2025 marketing trends that will shape business success in the coming year. Learn what concepts can be applied for improved ad performance. - [Why You Can't Grow Your Google Business Profile Audience](https://markitors.com/why-you-cant-grow-your-google-business-profile-audience/): Discover effective strategies to grow your Google Business Profile audience. Boost visibility and engagement today! Read this blog for actionable tips. - [15 Bing SEO Optimization Tips You Need to Implement](https://markitors.com/15-bing-seo-optimization-tips/): Learn about Bing SEO optimization and top tips for ranking in search results. Markitors can help you develop your Bing SEO strategy. - [How to Build a Marketing Budget for Tech Startups](https://markitors.com/how-to-build-a-marketing-budget-for-tech-startups/): Learn how to create a realistic marketing budget for your tech startup, ensuring efficient resource allocation and growth. Read the essential guide now! - [How to Fix Keyword Cannibalization](https://markitors.com/how-to-fix-keyword-cannibalization/): Learn how to fix keyword cannibalization, avoid common pitfalls, and boost your SEO rankings with actionable strategies and expert insights. - [55 Critical Digital Marketing Services For Small Businesses to Consider](https://markitors.com/55-critical-digital-marketing-services-for-small-businesses/): Do you know what digital marketing services for small businesses work? We've collected a list of must do's for any business to consider. - [AI and Market Research: How to Use It in 20 Tips](https://markitors.com/how-to-use-ai-in-market-research/): AI has transformed nearly every aspect of life, including marketing efforts. Learn how AI and market research now go hand-in-hand, and how you can benefit. - [Understand Why Behavioral Targeting is Key to Marketing Campaign Success](https://markitors.com/understand-why-behavioral-targeting-is-key/): Revolutionize your digital ad campaigns with behavioral targeting. Learn what it is and how to do it in this blog. - [How to Rank for the Words “Near Me” on Google](https://markitors.com/how-to-rank-for-the-words-near-me-on-google/): How do you optimize for “near me” searches? This guide shares tips and tricks for how to rank for the words “near me” in local searches. - [Hyperlocal SEO: How to Target Specific Neighborhoods and Micro-Communities](https://markitors.com/hyperlocal-seo-how-to-target-specific-neighborhoods-and-micro-communities/): This article shares hyperlocal SEO tips for targeting neighborhoods and micro-communities for your local business. Get real advice here. - [21 Ways to Generate Organic Visits For Your Google Business Profile](https://markitors.com/21-ways-to-generate-organic-visits-for-your-google-business-profile/): Want to generate organic visits to your Google Business Profile? This guide shares 21 methods of driving organic local traffic to your site and store. - [The Importance of Zero-Click Searches and How to Optimize for Them](https://markitors.com/the-importance-of-zero-click-searches-and-how-to-optimize-for-them/): The rise and UX importance of zero click searches has revolutionized how SEO content is strategized. Here's how to improve your ranking chances! - [How to Create an Effective Geofencing Marketing Strategy for Local Businesses](https://markitors.com/how-to-create-an-effective-geofencing-marketing-strategy-for-local-businesses/): Learn how geofencing marketing works in this blog from Markitors. It shares geofencing marketing examples of successful campaigns and more. - [Content Decay and How to Revive Outdated Content for Better Search Rankings](https://markitors.com/what-is-content-decay/): What is content decay and how do you combat it for your business? This guide shares tips on how to effectively manage content decay. - [How Inventive Digital Marketing Improves Your Customer Retention Management](https://markitors.com/how-inventive-digital-marketing-improves-your-customer-retention-management/): Learn how inventive digital marketing strategies can improve customer retention, boost loyalty, increase revenue, & explore other content management examples. - [What Is Google's "People Also Ask" Feature?](https://markitors.com/what-is-googles-people-also-ask-feature/): Google's People Also Ask (PAA) feature is a growing in use. It provides quick and direct answers to a list of related search queries and keywords. - [SEO Lead Generation for Small Businesses: Tips & Tricks for Success](https://markitors.com/seo-lead-generation-for-small-businesses-tips-tricks-for-success/): Discover essential SEO lead generation tips for small businesses. Learn how to optimize your website, target the right keywords, and more! - [Measuring Keyword Performance: What to Track & Top Tips](https://markitors.com/measuring-keyword-performance-what-to-track-top-tips/): Learn how to measure keyword performance with this Markitors blog post. We share why tracking keyword performance matters for your business. - [What is Cumulative Layout Shift & How to Measure & Optimize It](https://markitors.com/what-is-cumulative-layout-shift-how-to-measure-optimize-it/): Discover “What is cumulative layout shift?” Learn how to measure CLS and how to optimize your website’s CLS score to improve user experience. - [18 Dental Marketing Ideas to Bring in Patients](https://markitors.com/18-dental-marketing-ideas-to-bring-in-patients/): Check out these 18 dental marketing ideas for local dental practices. Markitors shares tips on developing a marketing strategy for your dental office. - [5 Healthcare Marketing Examples + Marketing Plan](https://markitors.com/5-healthcare-marketing-examples-marketing-plan/): Unlock key healthcare marketing examples and a comprehensive healthcare marketing plan example with Markitors. - [What is B2B Marketing? 11 B2B Marketing Best Practices](https://markitors.com/what-is-b2b-marketing-11-b2b-marketing-best-practices/): What is B2B marketing? Discover answers & B2B marketing best practices with our comprehensive guide. Implement strategies for success today. - [A Comprehensive Guide to Pinterest SEO](https://markitors.com/a-comprehensive-guide-to-pinterest-seo/): Learn about SEO for Pinterest in this comprehensive guide from Markitors. It shares 15 tips and best practices for beginners to Pinterest SEO. - [The Pros & Cons of Reciprocal Links for SEO](https://markitors.com/the-pros-cons-of-reciprocal-links-for-seo/): SEO reciprocal links come with a host of benefits and some serious potential drawbacks. Learn how to avoid the cons and develop a solid linking practice. - [Using Content Buckets to Effectively Organize Blog Content](https://markitors.com/using-content-buckets-to-effectively-organize-blog-content/): Content buckets enable you to produce content in an organized, tactical manner. Learn how to use content buckets to meet marketing objectives. - [How to Write an Effective FAQ Page for Your Website [with Examples]](https://markitors.com/how-to-write-an-effective-faq-page-for-your-website-with-examples/): Writing an excellent FAQ page is an opportunity to boost site traffic, target SERPs, and improve UX. Learn more how to make the best FAQ pages! - [Long-Form vs. Short-Form Content: Why Both Are Important](https://markitors.com/long-form-vs-short-form-content-why-both-are-important/): Deciding between long-form vs. short-form content for your next marketing strategy is challenging. Take these tips and craft the right plan. - [9 Digital Marketing Channels You Need to Be Taking Advantage Of](https://markitors.com/9-digital-marketing-channels-you-need-to-be-taking-advantage-of/): Learn about the different digital marketing channels you can utilize for your marketing campaigns in this blog post from the experts at Markitors. - [Google Core Updates: How To Stay in the Loop](https://markitors.com/google-core-updates-how-to-stay-in-the-loop/): Learn about what a Google core update is and why they happen. This guide shares the impact of Google core updates on your website’s SEO. - [Beginner Blogging Tips for Building Your Brand](https://markitors.com/beginner-blogging-tips-for-building-your-brand/): Learn beginner blogging tips in this article from the experts at Markitors. We share beginner blogging tips to help build your brand’s online presence. - [Increase Organic Traffic with These 9 Tips](https://markitors.com/increase-organic-traffic-with-these-9-tips/): Any business wants to increase organic traffic, drive more leads, and improve keyword rankings. But how is that done? Try these 9 key tips! - [12 Solid Marketing Tactics That Work for Any Industry](https://markitors.com/12-marketing-tactics-that-work-for-any-industry/): Figuring out what type of marketing works can be tough. Here are 12 different marketing tactics that will work for any industry or organization. - [Content Ideation: How to Come Up with Content Ideas for Your Brand](https://markitors.com/content-ideation-how-to-come-up-with-content-ideas-for-your-brand/): Uncover content ideation secrets with our expert guide. Learn to use Google Trends, navigate competitor research, and devise compelling content! - [SEO for eCommerce Product Pages: 9 Top Tips](https://markitors.com/seo-for-ecommerce-product-pages-9-top-tips/): This guide outlines 9 SEO tips for product pages. Optimize your eCommerce website product pages to rank high in SERPs. Contact Markitors today. - [Modern SEO: Integrated Branding & Content Strategy](https://markitors.com/modern-seo-integrated-branding-content-strategy/): Learn about how modern SEO strategy differs from siloed SEO tactics that were used in the past. Markitors shares what modern SEO is and what you can do. - [2024 SEO Predictions: Here’s What We Expect to See](https://markitors.com/2024-seo-predictions-heres-what-we-expect-to-see/): SEO is constantly a moving target, as search engines change their algorithms to best fit user needs. See what SEO predictions you need to know in 2024. - [What Are the Top Google Ranking Factors in 2024?](https://markitors.com/what-are-the-top-google-ranking-factors-in-2024/): Discover the most important Google ranking factors for 2024 and beyond. At Markitors, we prioritize holistic and comprehensive ranking. - [How to Optimize for SGE: Types of SGE Results & How to Rank for Them](https://markitors.com/how-to-optimize-for-sge-types-of-sge-results/): Wondering if it’s possible to optimize for SGE results? We share the top types of SGE results and how to optimize your content for the best results. - [What is Google’s New Search Generative Experience?](https://markitors.com/what-is-googles-new-search-generative-experience/): Google is constantly updating and tweaking its search algorithm to better serve users. But what is a search generative experience, and is it good for users? - [What is Google E-E-A-T? Understanding E-E-A-T for Search](https://markitors.com/understanding-google-e-e-a-t/): Wondering what E-E-A-T stands for and why it matters for content? Read this guide to Google’s E-E-A-T guidelines for tips on how to climb rankings. - [How to Determine Search Intent for SEO Keywords](https://markitors.com/how-to-determine-search-intent/): What is search intent and why is it important for content development? This guide dives into how to determine search intent for SEO keywords. - [The 9 Best Free Sitemap Generators in 2023](https://markitors.com/best-free-sitemap-generator-tools/): Looking for a free sitemap generator for your website? This guide from Markitors shares nine free sitemap generator options! Read now to get started. - [9 Best SEO Tools You Need in Your Toolkit](https://markitors.com/best-seo-tools-you-need/): Markitors shares the 9 best SEO tools for beginner website owners. From free optimization tools to paid products, this list covers all the bases. - [10 Stellar Call-to-Action Examples: How to Write the Perfect CTA](https://markitors.com/call-to-action-examples/): Need help boosting your conversion rates? This guide shares 10 call-to-action examples and how to craft the perfect CTA for your needs. Read now! - [How to Hire a Marketing Agency That Will Meet Your Needs](https://markitors.com/how-to-hire-a-marketing-agency/): Why hire a digital marketing agency? This guide from Markitors shares the benefits of finding the right marketing agency for your business needs. - [What is Branded Content & How to Leverage It for Your Business](https://markitors.com/what-is-branded-content/): Explore the power of branded content in marketing, learn how to balance it with unbranded content, and see real-world examples of business success. - [How to Create Quality Content in 7 Steps](https://markitors.com/how-to-create-quality-content-7-steps/): Master the art of crafting irresistible content! Markitors’ 7-step guide empowers you to create quality content that captivates your audience. - [How to Build a Personal Brand: 11 Tips for Success](https://markitors.com/how-to-build-a-personal-brand/): Learn the essential tips for building a powerful personal brand that stands out! Elevate your online presence with expert guidance from Markitors. - [What is Lead Generation & How Does SEO Affect It?](https://markitors.com/what-is-lead-generation-seo/): Smart lead generation techniques can guarantee a steady stream of paying clients. Read Markitors’ guide to lead generation and SEO. - [A Guide to ChatGPT-4 & the Plug-ins Beta Feature](https://markitors.com/guide-to-chatgpt-4-plugins-beta-feature/): Discover ChatGPT-4's game-changing features and plugins beta. Explore its value in the AI evolution. Contact Markitors for advanced insights. - [October 2023 Google Algorithm Update: What Did It Do?](https://markitors.com/october-2023-google-algorithm-update/): October 2023 has seen the roll-out of another major Core Update from Google, bringing significant changes that continue to shape... - [How to Create Local Content for SEO Purposes](https://markitors.com/local-content-for-seo-purposes/): Read this guide to build a local content marketing strategy that boosts your search engine result rankings. Get expert insights from Markitors. - [SEO Statistics That Prove Its Effectiveness in 2023](https://markitors.com/seo-statistics-that-prove-its-effectiveness-in-2023/): SEO statistics in 2023 continue to support SEO’s dominance in driving organic traffic. These key SEO data highlight what marketers should be focusing on. - [What is a Content Calendar and How Do You Use One?](https://markitors.com/what-is-a-content-calendar-how-to-use/): Learn how to create a content calendar with these 7 best practices from Markitors. Discover content calendar tools and tips to jumpstart your process. - [Why You Should Be Creating Customer Journey Maps + Free Template](https://markitors.com/customer-journey-maps/): Uncover the secrets of effective customer journey mapping with our guide. Enhance your customer experience and drive growth. Download our free template now! - [The Importance of UX Strategy for Your Business Website](https://markitors.com/the-importance-of-ux-strategy-for-your-business-website/): Learn how a robust UX strategy can transform your business website. Dive in with Markitors to enhance user experience and boost conversions. - [How to Manage Your Marketing Funnel to Boost Sales](https://markitors.com/marketing-funnel-sales/): Master the art of the marketing funnel with Markitors. Learn to navigate its stages and boost your sales with finely-tuned strategies. - [Digital Marketing Strategies for Different Market Types](https://markitors.com/digital-marketing-strategies-for-different-market-types/): Explore digital marketing strategies tailored for the 4 market types. Optimize your approach for success in any competitive landscape with Markitors. - [A Guide to Website SEO: Tips and Tricks for Beginners](https://markitors.com/seo-for-a-new-website-top-tips-and-tricks-for-beginners/): Learn new website SEO strategies and gain insights to navigate your SEO journey successfully. Increase visibility and conversions with Markitors. - [Outsourcing SEO: 10 Benefits of Hiring an SEO Agency](https://markitors.com/outsourcing-seo-benefits-of-hiring-seo-agency/): Outsourcing SEO helps businesses manage their online presence so they can focus on their operations. Here are the benefits of hiring an SEO company. - [Why Digital Marketing in a Recession is Vital + How to Craft a Recession Marketing Strategy](https://markitors.com/why-digital-marketing-in-a-recession-is-vital/): The right recession marketing strategy can turn a potential loss into a triumph for any business. Read Markitors’ guide to building a solid digital marketing plan. - [What is Technical SEO? A Comprehensive Guide for Business Owners](https://markitors.com/technical-seo-best-practices/): Wondering about technical SEO? Learn the basics from this guide by Markitors and begin evaluating your website for technical SEO issues. - [11 On-Page SEO Factors You Need to Be Following](https://markitors.com/on-page-seo-best-practices/): Markitors explains why these 11 tried-and-tested on-page SEO factors are the secret sauce to unlocking your website’s full potential. - [23 Content Marketing Ideas to Help Grow Your Business](https://markitors.com/content-marketing-ideas-to-help-grow-business/): This list offers a diverse array of content marketing ideas to captivate your audience and enhance your brand's visibility. Contact Markitors today! - [How to Create Evergreen Content That Stays Relevant](https://markitors.com/how-to-create-evergreen-content-that-stays-relevant/): How do you create evergreen content that stands the test of time? This guide offers evergreen content ideas and tips to help your website stay relevant. - [The Ultimate Guide to Website Optimization for Beginners](https://markitors.com/the-ultimate-guide-to-website-optimization-for-beginners/): Are you a business owner seeking to maximize the potential of your website? Markitors’ guide explains how to optimize your website to get leads that convert. - [What is Evergreen Content & Why Is It Important for SEO?](https://markitors.com/what-is-evergreen-content-examples/): Discover the power of evergreen content in SEO. Learn what evergreen content is and why it's essential for long-term visibility and organic traffic. - [Link Building for Ecommerce: 11 Top Tips for Business Owners](https://markitors.com/link-building-for-ecommerce-top-tips/): Link building is a valuable ecommerce strategy that will improve visibility, organic traffic, and sales. Work with digital PR expert Markitors to see how it’s done. - [What to Do If Your Google Business Profile Gets Suspended](https://markitors.com/what-to-do-if-your-google-business-profile-gets-suspended/): Was your Google Business Profile suspended? Here’s how to get your GBP reinstated and some tips on ensuring that your local SEO strategy is on track. - [How To Conduct a Content Audit for Your Digital Marketing Strategy](https://markitors.com/how-to-conduct-a-content-audit-digital-marketing/): Are you looking to level up your digital marketing strategy? It’s time to conduct a content audit. This complete guide by Markitors shows how. - [How To Drive Traffic To Your Website: 15 Top Tips & Expert Advice](https://markitors.com/how-to-drive-traffic-to-your-website-15-top-tips-expert-advice/): To attract more potential customers or clients, it’s crucial for small business websites to increase visibility and engagement. This can... - [Technical SEO Checklist for Smart Business Owners](https://markitors.com/technical-seo-checklist-business/): Complete your business' technical SEO checklist with Markitors. Boost your site’s performance and visibility. - [The Guide To Small Business Blogging in 2023](https://markitors.com/guide-to-small-business-blogging/): Looking to boost your online presence? Learn how small business blogging can help! Read Markitors’ expert guide to achieve proven and sustainable results. - [The Value of Content Writing Services for Small Businesses](https://markitors.com/seo-content-writing-services/): Writing good content is the cornerstone of small business success — and professional content writing providers can help you get there. - [Top 21 Content Marketing Tools To Try in 2023 [Free & Paid]](https://markitors.com/top-content-marketing-tools/): Discover top content marketing tools curated by Markitors. Enhance your content strategy for maximum impact. - [What Are Topic Clusters for Keyword Research?](https://markitors.com/what-are-topic-clusters-for-keyword-research/): Discover how topic clusters can improve your keyword research and boost your SEO strategy. Find an easier way to get it done through Markitors. - [What Are LSI Keywords and How Do You Find Them?](https://markitors.com/what-are-lsi-keywords-and-how-do-you-find-them/): Struggling to optimize your web pages? Discover what LSI keywords are and how to find them to improve your rank and visibility in search engine results. - [Top 16 Best Free SEO Resources for Beginners](https://markitors.com/best-free-seo-resources-for-beginners/): Discover the top 16 best free SEO resources for beginners in 2023. Boost your knowledge and improve your website's rankings with these helpful tools. - [What Is ChatGPT? Here’s What We Know](https://markitors.com/what-is-chat-gpt/): Learn about ChatGPT and how it works. See how Markitors can help you optimize your website so your business can take advantage of this powerful tool. - [Why Use White Hat SEO & 9 Tips for SEO Success](https://markitors.com/best-white-hat-seo-hacks/): Why does white hat SEO matter, and what can you do to make sure your SEO strategy doesn’t go off the rails? Start with these 9 SEO hacks for growth. - [B2B Content Marketing Guide To Boost Sales & Land Clients](https://markitors.com/b2b-content-marketing-guide/): Unlock the power of B2B content marketing with Markitors' comprehensive guide. Drive engagement and sales. - [Content Marketing for Small Businesses [2023 Guide]](https://markitors.com/content-marketing-for-small-businesses/): Boost your small business with our innovative content marketing strategies. Gain traffic and convert leads. - [B2B SaaS Marketing Simplified: The 2023 Guide](https://markitors.com/b2b-saas-marketing/): B2B SaaS marketing is an effective way to get leads and clients. Know which B2B SaaS marketing strategies you can adopt for your business. - [How To Use Google Search Console: Ultimate Guide for SMBs](https://markitors.com/how-to-use-google-search-console-guide-for-smb/): Learn how small business owners can use Google Search Console with this complete guide by Markitors. Call today for a free consultation. - [Small Business SEO Guide for Smart Business Owners](https://markitors.com/small-business-seo/): Get the most out of small business SEO services with an experienced agency and expert advice. Contact Markitors now for a free consultation. - [Blog SEO Guide for Businesses: Tips, Tricks, & Best Practices](https://markitors.com/blog-seo-guide-for-businesses/): A solid blog SEO strategy can build authority, get you more leads, and move your brand up SERPs. This guide has the most important blog SEO tips. - [WordPress vs. Wix: Which Should You Use for Your Website?](https://markitors.com/wordpress-vs-wix/): Read this WordPress vs. Wix comparison guide to determine which website builder works best for your business’ needs. - [15 Easy Steps to Optimize a Google My Business Listing](https://markitors.com/15-easy-steps-to-optimize-a-google-my-business-listing-2020/): Ready to make the most out of your GMB listing? Follow these steps to optimize your Google My Business profile & generate more leads for your business. - [Preparing for a Recession: Why Not To Cut Marketing](https://markitors.com/preparing-for-a-recession/): Marketing in a recession has more advantages than you might think. See how Markitors can help your business prepare for a recession and remain competitive. - [When To Use 301 Redirects on Your Website](https://markitors.com/what-is-a-301-redirect/): What is a 301 redirect and when should you use one on your website? Markitors shares when and how to do a 301 redirect on your site. - [B2C Content Marketing: The Ultimate Guide for Entrepreneurs](https://markitors.com/b2c-content-marketing-guide-for-entrepreneurs/): What are the benefits of B2C content marketing and how can entrepreneurs build an effective content strategy that will generate leads and sales? - [9 Best Technical SEO Audit Tools For Business Owners](https://markitors.com/best-technical-seo-audit-tools/): These technical SEO audit tools have been proven to be efficient and user-friendly for business owners. Check out the top nine tech SEO audit tools. - [SEO for Restaurants: Gain Customers Through Organic Search](https://markitors.com/seo-for-restaurants/): How does local SEO for restaurants help businesses get more customers? Read Markitors’ guide to local restaurant SEO to learn more. - [11 Types of SEO Metrics You Should Be Monitoring](https://markitors.com/seo-metrics/): What are SEO metrics and which ones should you be tracking? Markitors shares which SEO metrics to monitor to increase your website’s performance. - [What Is a Sitemap? 4 Sitemap Examples & Best Practices](https://markitors.com/what-is-a-sitemap/): Read Markitors’ guide on top sitemap examples and the sitemap best practices you should be implementing. - [6 Ways Internal Linking Helps SEO](https://markitors.com/internal-linking-helps-seo/): To help improve your internal linking strategy, we asked digital marketing professionals and leaders to explain how internal linking helps SEO. - [The B2B SEO Strategy That Accelerates Customer Acquisitions](https://markitors.com/b2b-seo/): Experience superior B2B SEO services from Markitors. Enhance visibility, drive engagement, increase sales. - [8 Killer SaaS Landing Pages That Generate Leads](https://markitors.com/saas-landing-page/): Looking for the best SaaS landing page examples for your website? Learn what to include on a SaaS landing page with this guide by Markitors. - [Create a High-Converting Landing Page: Step by Step Guide](https://markitors.com/how-to-create-a-landing-page/): Learn about how to create a landing page and what should be included to successfully convert. Here’s a step-by-step guide for beginners. - [What Does It Mean to Optimize a Website?](https://markitors.com/optimize-a-website/): To help you appreciate the value of website optimization, we asked webmasters and marketing professionals what is means to optimize a website. - [URL Slug Explained: What It Is & Why It's Important for SEO](https://markitors.com/what-is-a-url-slug/): What is a URL slug, and what is its value in SEO? Markitors explains SEO slugs and how to use them effectively to help your page rank. - [Do Pixabay Images Hurt SEO?](https://markitors.com/pixabay-images-seo/): If you aren't using your own pictures, do Pixabay images hurt the SEO of a WordPress site? Learn more about the SEO impact of using Pixabay images. - [What Is Digital PR? Types of Digital PR, Ideas, & Strategies](https://markitors.com/what-is-digital-pr/): What is Digital PR? Learn about why Digital PR is important, what an SEO agency does, as well as some ideas on how to do public relations for your company. - [Want to Build an SEO-Friendly Site Architecture? Here's How](https://markitors.com/seo-site-architecture/): Revamp your SEO site architecture with Markitors for an optimized, user-friendly website that search engines love. - [Is Template SEO Worth It or Should We Stick To Custom?](https://markitors.com/template-vs-custom-website/): To help you decide which type of website to use, we asked SEO experts why a company should consider using a template over a custom website. - [Drupal vs. WordPress Showdown: Features, Pricing, UX, & More](https://markitors.com/drupal-vs-wordpress/): In comparing Drupal vs. WordPress, there are differences that may make one a better choice. Learn about each software to find which is right for you. - [No-Frills Guide to Effective Local Keyword Research](https://markitors.com/local-keyword-research/): How should you conduct local keyword research? Read Markitors’ guide to identifying and monitoring the right local keywords to help your business succeed. - [Why Do Websites Have Pages With The Word "X Best"?](https://markitors.com/pages-with-x-best/): To help you understand why websites have pages that say “X Best”, we asked SEO professionals to explain this common SEO practice. - [Does Publishing on Your Site First Improve SEO?](https://markitors.com/publishing-on-site-first-improve-seo/): Want to understand the impact of publishing products on your site first? We asked marketing experts and webmasters if this practice improves SEO. - [How To Create a Winning SEO Keyword Strategy](https://markitors.com/keyword-strategy/): What’s the best way to choose keywords for your website? Read Markitors’ guide to creating a winning SEO keyword strategy to get started. - [How To Find Your Competitors’ Keywords Without Fail](https://markitors.com/how-to-find-competitors-keywords/): Knowing how to check competitors' keywords is essential to staying ahead and making sure your market finds you first. Read Markitors’ complete guide. - [How Do You Optimize Images for Page Speed?](https://markitors.com/optimize-images-for-page-speed/): We asked SEO experts and bloggers for their best tips to help you optimize your images and speed up the load time of your site’s pages. - [20 Powerful Real Estate Keywords to Include in Your SEO Plan](https://markitors.com/real-estate-keywords/): Want to know the best real estate keywords to boost your SEO strategy? Markitors can help determine which real estate SEO keywords rank best for 2022. - [Real Estate Ads: Examples of Impactful Google & Facebook Ads](https://markitors.com/real-estate-ads/): Create engaging real estate ads with Markitors. Reach more potential buyers and grow your business. - [Best Ways to Use Google My Business for Multiple Locations](https://markitors.com/google-my-business-multiple-locations/): Learn the best ways to use Google My Business for multiple locations to drive customer engagement, build brand awareness, and increase revenue. - [Content Marketing for Startups: How to Promote Your Brand](https://markitors.com/content-marketing-for-startups/): What is content marketing for startups? Markitors shares why producing valuable content is important and provides content marketing tips for startups. - [How to Find Online SEO Forums and Networking Communities](https://markitors.com/find-online-seo-forums/): Want to discover the best SEO forums and communities to follow? We asked SEO professionals and business leaders for their top suggestions. - [13 Ways To Improve Local SEO Results](https://markitors.com/improve-local-seo-results/): To help you reach local customers, we asked CEOs and SEO experts about the best ways to improve local SEO results. - [How do you choose keywords for SEO?](https://markitors.com/choose-keywords-for-seo/): Wondering how to choose keywords for SEO? Here is what 13 thought-leaders had to say! - [12 Entry-Level Jobs for Marketing Majors](https://markitors.com/entry-level-marketing-jobs/): To help you with finding an entry-level job in marketing, we asked CEOs and marketing experts for their best insights. - [How long does it take for Google to crawl a site?](https://markitors.com/how-long-for-google-to-crawl-site/): We reached out to the best in the business to ask them their personal experiences and observations about Google site crawling. - [What affects Local SEO?](https://markitors.com/what-affects-local-seo/): To help businesses pinpoint which factors affect local SEO, we asked small business owners and SEO experts this question for their best insights. - [What is Black Hat SEO?](https://markitors.com/what-is-black-hat-seo/): To help you recognize and avoid Black Hat SEO practices, we asked SEO experts and business owners to describe strategies you should steer clear of. - [The Importance of SEO for Small Businesses](https://markitors.com/importance-of-seo-small-business/): From capturing mobile searchers to boosting sales, here are several reasons why SEO is an important tool for small businesses. - [What Does Google Analytics' "Time on Page" Mean?](https://markitors.com/google-analytics-time-on-page/): Understand Google Analytics' time-on-page metric with Markitors. Improve user engagement on your site. - [Why Small Businesses Should Integrate SEO and PR](https://markitors.com/pr-seo/): Digital PR and SEO go hand-in-hand to help businesses stay ahead of the competition. Read Markitors’ SEO and PR guide for tips and actionable strategies. - [7 Benefits of Content Marketing for Small Businesses](https://markitors.com/benefits-of-content-marketing/): Discover the benefits of content marketing with Markitors. Drive traffic, engage users, increase sales. - [HTTP vs HTTPS: Implications for SEO](https://markitors.com/http-vs-https/): Wondering the difference between HTTP and HTTPS? Read our guide to HTTP vs. HTTPS to learn the history and SEO impact on Google. - [Elevato Acquires Markitors](https://markitors.com/elevato-acquires-markitors/): Acquisition Accelerates Elevato’s Vision to Be “All Things Web” for Small and Mid-Market Businesses - [What is SEO Click-Through-Rate (CTR) & What Should It Be?](https://markitors.com/ctr-seo/): Your SEO click-through-rate is an essential metric that can teach you just how relevant your content is. Learn more about improving your CTR today. - [What Are Featured Snippets: Google's Boxed Results](https://markitors.com/featured-snippets/): What is a featured snippet and why does it matter? Learn the answers to these questions and more with Markitors’ guide to featured snippets! - [Basics of Global (International) SEO](https://markitors.com/global-seo/): Your business has gone global — now you just need your website to match! Learn how to implement global SEO to reach your worldwide audience today. - [How to Make Websites Mobile-Friendly for Better SEO](https://markitors.com/make-websites-mobile-friendly/): A vast majority of searches are being done on a mobile device. That’s why it’s essential to make websites mobile-friendly. Learn how to do so today! - [3 SEO Benefits of Breadcrumb Navigation](https://markitors.com/breadcrumbs-website/): Learn about what breadcrumbs are on a website and why they are important for both users and Google. We share 3 breadcrumbs SEO benefits in this post. - [Discourage Search Engines From Indexing on WordPress](https://markitors.com/wordpress-discourage-search-engines/): Sometimes you need your website to stay off of SERPs. Luckily, our guide can teach you how to discourage search engines from indexing your site. - [We're Hiring: Community Manager Intern](https://markitors.com/community-manager-intern/): Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. - [Diagnosing a Sudden, Dramatic Drop in Google Rankings](https://markitors.com/google-ranking-dropped-dramatically/): You’ve logged on to see your biggest fear — your Google ranking has dropped dramatically. But why? Read on to learn more about diagnosing a rankings drop. - [We're Hiring: Client Services Manager](https://markitors.com/client-services/): Markitors is looking for a Client Services Manager to be the connection between our clients and our teams. Apply today! - [CMS for SEO: Best 7 Content Management Systems for SEO](https://markitors.com/cms-for-seo/): The right CMS for SEO will help propel your site to the top of SERP rankings. Explore top rated SEO CMS options, their pros and cons, and pricing details. - [Quantum Computing and SEO: How Infinite Computing Power Changes Everything](https://markitors.com/quantum-computing-and-seo/): There have been rapid advancements in quantum computing. Learn how infinite computing power, quantum computing and SEO will evolve in the future. - [Ecommerce SEO Checklist: Increase Traffic and Sales](https://markitors.com/ecommerce-seo-checklist/): Read the ecommerce SEO checklist from the experts at Markitors! Learn about some simple SEO best practices to implement on your site. - [Content Marketing Tips and Tactics (According to HubSpot)](https://markitors.com/content-marketing-tips/): Explore actionable content marketing tips from Markitors. Increase your engagement and drive traffic. - [YouTube SEO: Strategy, Tips, and Tools [2023 Guide]](https://markitors.com/youtube-seo/): Want to learn YouTube SEO tips to grow your channel and boost your brand awareness? This guide to SEO for YouTube shows how to optimize your videos. - [What is Keyword Cannibalization?](https://markitors.com/what-is-keyword-cannibalization/): What is keyword cannibalization & why is it bad for SEO? This guide details how to identify, fix, & prevent keyword cannibalism so your pages rank higher. - [Multiple Backlinks, Same Domain: Is it Beneficial For SEO?](https://markitors.com/multiple-backlinks-same-domain/): Learn why multiple backlinks same domain is beneficial for SEO based on the natural linking structure of the web, Google patents, and ranking correlations. - [What Does a “NoIndex” Meta Tag Mean?](https://markitors.com/noindex-meta-tag/): What is a noindex meta tag and when should it be used on your website? Read Markitors’ guide to noindex meta tags to learn more! - [Client Services Intern](https://markitors.com/client-services-internship/): Markitors is looking for a Client Services Intern to assist our Director of Client Services. - [Most Helpful Google Analytics Alternatives for SEO Reporting](https://markitors.com/google-analytics-alternatives/): Looking for an alternative to Google Analytics? Learn the capabilities of these Google Analytics alternatives and find the right one for your business. - [SEO for Catering Companies: Free SEO Catering Workshop](https://markitors.com/seo-for-catering/): Boost your catering business' online presence with our tailored SEO strategies. Connect with more clients. - [What Does a Meta Title Tag Do for SEO?](https://markitors.com/meta-title-tags-for-seo/): Do meta title tags matter for SEO? The answer is yes, they do! Read this article to learn how to optimize meta title tags for search engines. - [How To Use Google Trends To Find Topics To Write About](https://markitors.com/how-to-use-google-trends/): Are you out of topics to write about for your blog? Read this article to learn how to use Google Trends to find potential topics that are trending. - [Best Practices for Including External Links for SEO](https://markitors.com/external-links-for-seo/): External linking is extremely important for SEO purposes. Read to learn the best practices and techniques for using outbound links on your website’s pages. - [How to Decide Keyword Density and Avoid Stuffing?](https://markitors.com/keyword-density/): Understand the importance of keyword density with Markitors. Enhance your SEO and drive more traffic. - [Best 10 Robots.txt Generator Tools](https://markitors.com/best-robots-txt-generators/): Looking to create a robots.txt file? Markitors has you covered! Read our guide to the best free robots.txt generator tools on the web. - [How To Optimize Images on WordPress for SEO](https://markitors.com/optimize-images-for-seo/): Optimize images for SEO with Markitors' guidelines. Improve your site's speed and search engine ranking. - [How to Choose Long-Tail Keywords the Easy Way](https://markitors.com/long-tail-keywords/): Identifying long-tail keywords to use can be difficult. Read on to learn what long-tail keywords are and how to use them in an SEO strategy. - [SEO Word Count: How Long Should a Blog Post Be?](https://markitors.com/blog-post-word-count-for-seo/): Wondering if there’s a perfect word count for a blog post? Truth is, there’s not. Find out how to decide the word count for your blog post in this article! - [What Does a Meta Description Do for SEO?](https://markitors.com/meta-description-for-seo/): Do meta descriptions affect SEO? Read this article to learn the importance of meta descriptions and how to write great ones for your business! - [How to Use Canonical Tags to Manage Your Duplicate Content](https://markitors.com/canonical-tags/): Why are canonical tags important for SEO? Read Markitor’s guide to learn about how to use canonical and non-canonical tags to improve SEO. - [9 Physical Therapy Blog Topics to Stretch Web Traffic](https://markitors.com/physical-therapy-blog-topics-to-stretch-web-traffic/): Boost your physical therapy blog's traffic with Markitors' topics. Engage more patients and grow your practice. - [How We Create Backlinks in SEO](https://markitors.com/how-to-create-backlinks-seo/): Creating high-quality backlinks is the hardest thing to do in SEO. Learn how we create backlinks, and how to create backlinks for your business. - [What is Anchor Text & Why It Matters for SEO](https://markitors.com/what-is-anchor-text/): We explain exactly what anchor text is, how to use it, and why it matters for SEO. Using anchor text is essential for hyperlinking - read and find out why! - [How to Remove a Page From Google's Index](https://markitors.com/remove-page-from-google-index/): When would you want to remove a page from Google’s index and how do you prevent Google from indexing a page? Read on to learn the answers and more. - [What is Google Analytics 4 and Why Should You Use It?](https://markitors.com/google-analytics-4-property/): Curious about how to create a Google Analytics 4 property and what new changes have been introduced? Check out the Markitors guide to GA4. - [Banned Instagram Hashtags 2023 - Tags You Didn’t Know Were Blocked](https://markitors.com/banned-instagram-hashtags/): Instagram is fighting back against spammers and bots with new Banned Instagram Hashtags in 2023 - and many of them, you would never expect. - [How to Use Real Estate Agent Directories for Local SEO](https://markitors.com/real-estate-directories-for-local-seo/): To help you leverage local directories to improve SEO for your real estate business, we asked real estate and business leaders for their best SEO tips. - [We're Hiring: Community Partnerships Intern](https://markitors.com/community-partnerships-intern/): Join Markitors as a Community Partnerships Intern. Make a difference while learning valuable marketing skills. - [Learn to Submit a Sitemap to Google](https://markitors.com/submit-sitemap-to-google/): Your sitemap needs to be submitted to Google for crawling, indexing, and ranking. Here's how to add your sitemap and track its status. - [How to Get Google to Index My Site](https://markitors.com/get-google-to-index-site/): You want your content on the first page of Google and we want that too, but first you have to get Google to index your site. Let us teach you how. - [Why Are Orphan Pages a Problem for SEO?](https://markitors.com/orphan-page-seo/): Orphan pages affect SEO efforts by hurting the UX and limiting ranking opportunities. Know how to find orphan pages and how to fix them. - [What is a Robots.txt File?](https://markitors.com/what-is-robots-txt/): Sometimes, we don’t really want all the files that make up our website to appear in a Google search. Learn how a robots.txt file can help with that. - [Software Engineering Intern – Full Stack Development](https://markitors.com/software-engineering-intern-full-stack-development/): Join Markitors as a software engineering intern and work on exciting full-stack development projects. - [We're Hiring: Head of Learning & Development](https://markitors.com/head-learning-development/): Join Markitors as Head of Learning & Development. Shape the future of our training programs. - [We're Hiring: Partnerships Manager](https://markitors.com/partnerships-manager/): We are looking for a Partnerships Manager. As a Partnerships Manager, you will help Markitors fulfill its mission to connect... - [Content Editor Intern](https://markitors.com/content-editor-intern/): Become a content editor intern at Markitors. Improve your skills in a dynamic digital marketing environment. - [Technical SEO Intern](https://markitors.com/technical-seo-internship/): Join Markitors' technical SEO internship program. Learn practical SEO skills in a dynamic environment. - [7 Banking Marketing Ideas to Get New Customers](https://markitors.com/banking-marketing-ideas-to-get-new-customers/): To help your bank acquire new customers, we asked business leaders and PR experts this question for their best advice. - [Does Readability Affect SEO?](https://markitors.com/does-readability-affect-seo/): Does readability affect SEO? Learn how important readability is to search engine optimization, and take away tips on how to improve readability. - [How to Use Physical Therapist Directories for Local SEO](https://markitors.com/how-to-use-physical-therapist-directories-for-local-seo/): What is one way a physical therapist can leverage directories to improve local SEO? To help your physical therapy company... - [How Google Web Crawling Works](https://markitors.com/how-google-web-crawling-works/): Google web crawling works via a network of links on your pages. Find out how web crawlers work and how to optimize your site to achieve positive results. - [How to Create a Sitemap of Your Site](https://markitors.com/how-to-create-a-sitemap/): A sitemap enables Google to crawl your website intelligently. Read more to know how to create a sitemap manually, using a plug-in, or through software. - [7 Interior Design Blog Ideas to Remodel Your Blog](https://markitors.com/7-interior-design-blog-ideas-to-remodel-your-blog/): What is one topic you’d blog about to attract new customers? To help your interior design blog reach new customers,... - [How to Ask Google to Recrawl a Page](https://markitors.com/ask-google-to-recrawl/): Everchanging Google guidelines call for constant website updates, so it’s vital to know how to ask Google to recrawl your site. We’re here to help. - [Buying Targeted Website Traffic: Why SEO Is Your Best Bet](https://markitors.com/buy-website-traffic/): Buying targeted website traffic can be quite the investment, but is it really worth it? We’ve looked into the process and found the answer for you. - [The Problem With Broken Links on Your Website](https://markitors.com/how-to-fix-broken-links/): No one wants broken links on their website, but how exactly do you fix them? There are actually a few ways, and we’ll happily teach you all of them. - [Google Search Tips and Hacks to Make Life Easier](https://markitors.com/google-search-tips/): With so much content on the web to sort through, these Google search tips are bound to make your next search quicker and easier than ever before. - [8 Plastic Surgeon Marketing Ideas to Attract More Patients](https://markitors.com/plastic-surgeon-marketing-ideas/): If you were in charge of the marketing for a plastic surgeon, what marketing ideas would you use to attract more patients? - [Black Hat SEO: How NOT to Do SEO According to Google](https://markitors.com/black-hat-seo-tactics/): Black hat SEO tactics violate Google’s guidelines and can have negative effects on your URL rating. We look at risky schemes and potential penalties. - [A Recap of Google's Biggest Algorithm Updates Over Time](https://markitors.com/google-algorithms/): Keeping up with all of Google’s algorithms can be a difficult task, so we’ve created a list of Google’s greatest hits to make it a little easier. - [8 Things Every Landscaping Website Should Have](https://markitors.com/things-every-landscaping-website-should-have/): To help your landscaping business create the perfect website, we asked tech experts this question for their best website ideas. - [We're Hiring: Director of SEO Content](https://markitors.com/director-seo-content/): We are looking for a Director of SEO Content. The sole responsibility of a Director of SEO Content is to... - [Software Engineering Intern - Data Science](https://markitors.com/software-engineering-intern-data-science/): We are looking for a Software Engineering Intern, Data Science. As a Software Engineering Intern, you will help Markitors fulfill... - [We're Hiring: Content Writer](https://markitors.com/content-writer/): Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for a Content Writer. - [9 Fitness Blog Topics to Bulk Up Your SEO](https://markitors.com/fitness-blog-topics-to-bulk-up-your-seo/): If you ran a fitness blog, what is one topic you would write about to increase SEO? We asked this question to fitness leaders and SEO experts for their best tips. - [9 Auto Repair Shop Marketing Ideas to Drive Sales](https://markitors.com/auto-repair-shop-marketing-ideas-to-drive-sales/): To help you find the right marketing tactic for your auto repair shop, we asked marketing experts and business leaders this question. - [8 Insurance Agency Marketing Ideas for More Inbound Leads](https://markitors.com/insurance-agency-marketing-ideas-for-more-inbound-leads/): To help small insurance agencies attract more inbound leads, we asked marketing professionals insurance experts this question for their best marketing ideas. - [How to Use Electrician Directories to Spark Local SEO](https://markitors.com/how-to-use-electrician-directories-to-spark-local-seo/): To help electricians spark their local SEO efforts through directories, we asked SEO experts and business leaders this question. - [Advertising Costs for a Startup Business: 8 Examples From Startups](https://markitors.com/advertising-costs-for-a-startup-business/): To help you better manage advertising costs that your startup business may incur, we asked business leaders and PR experts this question. - [How to Use Gym & Fitness Directories for Local SEO](https://markitors.com/how-to-use-gym-fitness-directories-for-local-seo/): To help your gym leverage directories to improve local SEO, we asked entrepreneurs and PR experts this question for their best advice. - [7 Examples of Google and Facebook Ads](https://markitors.com/examples-of-google-and-facebook-ads/): To help you use Google or Facebook ads to boost your consulting business, we asked HR professionals and business leaders this question. - [8 Hospitality Blog Ideas to Increase Occupancy Rates](https://markitors.com/hospitality-blog-ideas-increase-occupancy-rates/): To help hotels with increasing their occupancy rate, we asked business experts and HR professionals this question for their best ideas. - [We're Hiring: Content Writing Intern](https://markitors.com/seo-intern/): Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for an SEO Intern. - [9 Gym Marketing Ideas for a Stronger Online Presence](https://markitors.com/gym-marketing-ideas-stronger-online-presence/): To help gym owners with effective marketing during this time, we asked business leaders and PR experts this question for their best ideas. - [Banks & Credit Unions Local SEO Checklist](https://markitors.com/banks-credit-unions-local-seo-checklist/): To help banks and credit unions with their local SEO we asked SEO experts and marketing professionals this question for their best advice. - [Google Question Hub for Content Marketing](https://markitors.com/google-question-hub-content-marketing/): Learn about how to use Google Question Hub for content marketing, including five steps to getting started on Question Hub. - [We're Hiring: SEO Consultant - Phoenix](https://markitors.com/seo-consultant-phoenix/): We are looking for an SEO Consultant in Phoenix. As an SEO Consultant, you will help Markitors fulfill its mission... - [We're Hiring: Community Relations Coordinator - Phoenix](https://markitors.com/community-relations-coordinator-phoenix/): We are looking for a Community Relations Coordinator in Phoenix. As a Community Relations Coordinator, you will help Markitors fulfill... - [We're Hiring: Community Outreach Coordinator](https://markitors.com/community-outreach-coordinator/): We are looking for a Community Outreach Coordinator. The sole responsibility of a Community Outreach Coordinator is to invite experts... - [8 Real Estate Marketing Ideas to Drive Leads](https://markitors.com/real-estate-marketing-ideas-to-drive-leads/): To help realtors with driving leads, we asked business professionals and marketing experts this question for their best marketing tactics. - [A letter from Brett - 2021 Founders Letter](https://markitors.com/2021-founders-letter/): Markitors founder and CEO Brett Farmiloe pens a letter to shareholders containing company highlights, advancements in SEO, and next steps. - [Core Web Vitals for Small Business Websites](https://markitors.com/core-web-vitals-small-business-websites/): Learn about how to improve Google's Core Web Vitals for small business websites. Helpful guide for web developers or small business owners. - [New Website Launch? 12 SEO Tips to Follow Now](https://markitors.com/new-website-launch-seo-tips/): From creating a monetization plan to keeping track of your keywords, there are several SEO tips that may help with a new website launch. - [Ecommerce SEO Tips: 13 Ecommerce SEO Best Practices](https://markitors.com/ecommerce-seo-tips-13-ecommerce-seo-best-practices/): Learn about 13 Ecommerce SEO tips that will help increase sales and organic search traffic. Ecommerce SEO best practices are from Markitors, an Ecommerce SEO company. - [10 HARO Alternatives (Help a Reporter Out) for Small Businesses](https://markitors.com/haro-alternatives/): Help a Reporter Out isn't the only place to get published and build credibility. Learn about ten HARO alternatives for small businesses. - [8 Ways Small Businesses Can Compete With Big Businesses](https://markitors.com/ways-small-businesses-can-compete/): We interviewed eight successful small business owners and asked them what their secret to competing with big businesses is. - [Introducing Terkel](https://markitors.com/introducing-terkel/): Terkel is a content creation platform that converts expert insights into high quality blogs for brands. Answer questions and get published. - [7 SEO Friendly Design Tips](https://markitors.com/seo-friendly-design-tips/): Great website design and technical SEO should work together so that end users can find your beautiful site on search engines. - [8 Squarespace SEO Tips For Small Businesses](https://markitors.com/8-squarespace-seo-tips-for-small-businesses/): To learn all the tips and tricks for SEO, we sat down with eight small business leaders and asked them about their secrets. - [Orange County SEO Experts & Consultants](https://markitors.com/orange-county-seo-experts-consultants/): List of the best Orange County SEO Companies, experts, and top consultants. Carefully vetted and hand-selected for Orange County small businesses. - [5 Blog Format Tips for Engaged Readers and Happy SEO](https://markitors.com/blog-format-tips/): With more than 31.7 million blogs, how do you stand out? Blog format! Learn how to optimize blog format for engaged readers. - [How Long Does SEO Take? Here's How Long It Took For 5 Websites](https://markitors.com/how-long-seo-takes/): How long does SEO take? It varies with factors like competition and strategy. Here's how long it took for these five distinct websites. - [11 Characteristics Needed For Digital Marketing Strategists](https://markitors.com/characteristics-needed-for-digital-marketing-strategists/): Digital marketing is expected to have an 11% compound annual growth through 2021. Among the many career paths within the... - [11 Shopify SEO Tips For Store Owners](https://markitors.com/shopify-seo-tips-for-store-owners-2/): Optimizing a Shopify store for SEO isn't easy. Learn about the eleven best Shopify SEO tips from fellow Shopify store owners. - [Freelance Content Writer](https://markitors.com/freelance-content-writer/): Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. - [7 Fashion Marketing Strategies for E-Commerce Companies](https://markitors.com/fashion-marketing-strategies/): Make your fashion e-commerce store known through SEO, blogging, micro-influences, email campaigns and other effective marketing tactics. - [6 Digital Marketing Ideas for Physical Therapy Clinics](https://markitors.com/digital-marketing-ideas-physical-therapy-clinics/): Getting more patients and referrals just got easier with these data-driven physical therapy marketing strategies. Read on for results! - [San Francisco SEO Experts & Consultants](https://markitors.com/san-francisco-seo-experts-consultants/): San Francisco SEO experts, and top consultants. Carefully vetted and hand-selected for San Francisco small businesses - [How to Use Plastic Surgeon Directories for Local SEO](https://markitors.com/plastic-surgeon-directories-local-seo-2/): The path to more clients involves increasing online prominence. A listing in a plastic surgeon directory is the perfect place to start. Here’s how. - [5 Life Coaching Blog Topics To Help Attract Clients](https://markitors.com/life-coaching-blog-topics-to-help-attract-clients/): Are you running out of life coaching topics for your business’ blog? Read Markitors’ article to get some new life coach content ideas for your blog! - [School Ads: Examples of Google and Facebook Ads](https://markitors.com/school-ads-examples/): Are you looking for a way to boost your school's enrollment? Learn about school ads to craft a successful advertising campaign for your school. - [Fashion Ads: Examples of Google and Facebook Ads](https://markitors.com/fashion-advertising-examples/): Learn how to create fashion ads on Facebook & Google. See top fashion advertising strategies to elevate your brand & captivate your audience. - [Raleigh SEO Experts & Consultants](https://markitors.com/raleigh-seo-experts-consultants/): List of the best Raleigh SEO experts and top consultants. Carefully vetted and hand-selected for Raleigh small businesses. - [6 Pawfect Veterinary Marketing Ideas to Try](https://markitors.com/veterinary-marketing-ideas/): Calling all valiant veterinarians! If your practice needs a boost, use these effective and creative veterinary marketing ideas to move it forward. - [Indianapolis SEO Experts & Consultants](https://markitors.com/indianapolis-seo-experts-consultants/): List of the best Indianapolis SEO experts, and top consultants. Carefully vetted and hand-selected for Indianapolis small businesses. - [5 Auto Repair Blog Topics to Inform and Attract Customers](https://markitors.com/auto-repair-blog-topics/): Speed past your competition with a brilliant blog. Here are 5 auto repair blog topics to get you started and some free tools to help you uncover more ideas. - [Seattle SEO Experts & Consultants](https://markitors.com/seattle-seo-experts-consultants/): List of the best Seattle SEO experts, and top consultants. Carefully vetted and hand-selected for Seattle small businesses. - [Beginner’s Checklist of SEO for Fashion E-commerce](https://markitors.com/fashion-ecommerce-seo-checklist/): From URL and metadata best practices to keyword research, we’re breaking down the beginner’s checklist of SEO for fashion e-commerce - [Plumbing Ads: Examples of Google and Facebook Ads](https://markitors.com/plumbing-ads-examples/): To attract the right customers, you need the right advertising to stand out. Learn about plumbing ads with Google and Facebook examples, keywords, and more. - [5 Veterinary Blog Topics That Pet Parents Want to Read](https://markitors.com/veterinary-blog-topics/): Corner a larger piece of the $19 billion veterinary care market with a pet health blog. Learn why your practice should be blogging and what to cover. - [IT Advertising: Examples of Google and Facebook Ads](https://markitors.com/it-advertising-examples/): Elevating your company brand can help draw in new customers. Check out Google and Facebook IT advertising examples, top keywords, costs, and more. - [How to Use Veterinarian Directories for Local SEO](https://markitors.com/veterinarian-directories-local-seo/): Attracting new pet patients just got easier. Learn the value of a listing in a veterinarian directory and how to improve local SEO for your practice. - [5 Addiction Rehab Blog Topic Ideas to Inform Patients](https://markitors.com/addiction-rehab-blog-topics/): Blogging benefits your treatment facility in more ways than one. Browse these addiction rehab blog topics and best practices for a blog that shines. - [Comparing the Best eCommerce Platforms for Apparel](https://markitors.com/best-ecommerce-platform-for-apparel/): Shopify, WooCommerce & Magento. Which eCommerce platform should your business choose? Let’s compare the best online shops in business. - [Franchise Advertising: Google and Facebook Ad Examples](https://markitors.com/franchise-advertising-examples/): Finding an appropriate marketing method for franchise locations can be tough. Learn about franchise advertising to boost local traffic and brand awareness. - [How to Use Addiction Treatment Directories for Local SEO](https://markitors.com/addiction-treatment-directories-local-seo/): Getting your center listed in an addiction treatment directory provides a bevy of benefits. Learn how and browse directories in this article. - [How to Use a Blog to Promote Your New Business](https://markitors.com/how-to-blog-for-business/): Want more organic traffic and inbound leads? Learn how to use a blog to engage with your target audience and promote your new business. - [7 Food and Beverage Blogs to Inspire Your Company's Blog](https://markitors.com/food-beverage-blogs/): These food and beverage blogs offer a full course content meal to readers. Learn from their tactics to foster connections with customers. - [5 DIY Drug Rehab Digital Marketing Ideas](https://markitors.com/drug-rehab-digital-marketing-ideas/): Millions of people are in need of drug rehab. How can your center attract the right patients? Start with these effective drug rehab marketing ideas. - [6 Low Cost Digital Marketing Ideas for Nonprofits](https://markitors.com/nonprofit-digital-marketing-ideas/): Marketing on a budget just got a whole lot easier. Make an impact on your community, not your bank account, with 6 creative marketing ideas for nonprofits. - [8 Ideas for a Digital Hotel Marketing Plan](https://markitors.com/hotel-digital-marketing-strategies/): Want to increase bookings without spending more on paid advertising? From SEO to OTAs, here are eight marketing ideas to help your hotel do just that. - [How to Use IT Company Directories for Local SEO](https://markitors.com/it-company-directories-local-seo/): Want more local customers for your IT company? Try local SEO and company directories to get the prominence boost you need for better local results. - [SaaS Advertising: Examples of Google and Facebook Ads](https://markitors.com/saas-advertising-examples/): Boost your company's visibility with the right SaaS advertising campaign. Check out examples of Google & Facebook ads, keywords, their costs, and more. - [6 Plumbing Marketing Ideas to Get Clients Flowing](https://markitors.com/plumbing-marketing-ideas/): You’re not the only plumber on the block. But you can be the one with the best plumbing marketing strategies. Here are a few ideas. - [6 Low-Cost Startup Marketing Ideas to Ignite Growth](https://markitors.com/startup-marketing-ideas/): Growing website traffic, building brand awareness, increasing revenue, what more could you want? These are six low-cost marketing ideas for startups. - [5 IT & Technology Blog Topics to Boost Website Traffic](https://markitors.com/it-technology-blog-ideas/): Looking to boost your website traffic and increase revenue? Learn how to create an IT or tech blog in this article and do just that! - [7 IT Company Marketing Ideas for More B2B Sales](https://markitors.com/it-company-marketing-ideas/): Looking to improve your organic web traffic and increase B2B sales? Follow along as we go through top IT marketing ideas to help you do just that. - [How to Use SaaS Content Marketing to Sell Your Software](https://markitors.com/saas-content-marketing/): Ready for a marketing refresh? SaaS content marketing has serious benefits. Here’s how to kill the content marketing game. - [5 Education Blog Topics to Promote Your School](https://markitors.com/education-blog-topics/): Want to attract new families to your school? Here are five blog topics for education that will help you connect and build trust. - [Financial Services Advertising Restrictions and Examples](https://markitors.com/financial-services-advertising/): Before starting on a financial services advertising campaign for Facebook or Google, there are some important restrictions to consider. - [8 E-Commerce Marketing Tips To Boost Revenue](https://markitors.com/ecommerce-marketing-tips/): From Instagram ‘buy buttons’ to e-commerce SEO, these are the top marketing strategies to help e-commerce sites boost revenue without paid ads. - [How to Use Nonprofit Directories for Local SEO](https://markitors.com/nonprofit-directories-local-seo/): A lisiting in a nonprofit directory benefits your organization in more ways than you might expect.. Learn how to use this tool to your advantage. - [5 eCommerce Blog Topics to Attract More Sales](https://markitors.com/ecommerce-blog-topics/): Want more eCommerce sales without the expensive paid ads? Try content marketing with a blog. Follow along and find out how. - [5 Plumbing Blog Topics to Attract New Customers](https://markitors.com/plumbing-blog-topics/): Turn your plumbing blog into a lead magnet with the right topics. Here are 5 plumbing blog topics that engage readers and easy ways to uncover new ones. - [5 Nonprofit Blog Ideas for Increased Website Traffic](https://markitors.com/nonprofit-blog-ideas/): Content marketing benefits your nonprofit in more ways than you may expect. Here are 5 impactful topic ideas for nonprofit blogs. - [6 Ideas to Build a Sleek SaaS Marketing Strategy](https://markitors.com/saas-marketing-ideas/): Your software is modern and intuitive. Make sure your SaaS marketing strategy is too. Here are 6 innovative ways to stand out and grow your company. - [Nonprofit Advertising: Examples of Google and Facebook Ads](https://markitors.com/nonprofit-advertising-examples/): Want to know more about nonprofit advertising? Keep reading to see examples of Facebook and Google Ads, nonprofit keywords, costs, and more. - [5 Brilliant Examples of Marketing at SaaS Companies](https://markitors.com/saas-marketing-examples/): Need to stand out in the SaaS space? These campaigns create buzz & generate real results. Learn how to banish boring marketing with these brilliant ideas. - [8 Law Firm Marketing Ideas For a Stronger Digital Presence](https://markitors.com/law-firm-marketing-ideas/): Need to build a strong digital presence for your law firm? From SEO to video content we’ve put together a list of top law firm marketing strategies. - [5 Legal Blog Topics To Secure More Clients](https://markitors.com/legal-blog-topics/): Blogging on a law firm’s website increases traffic and lead generation. Here are the best legal topics to attract more clients to your practice. - [eCommerce Ads: Examples of Facebook and Google Ads](https://markitors.com/ecommerce-ads-examples/): Looking for a way to stand out in the competitive eCommerce industry? Learn about eCommerce ads on Google and Facebook as well as keywords, costs, and more. - [We're Hiring: Graphic Design Intern](https://markitors.com/graphic-design-intern/): Markitors is a great place to grow your knowledge and expertise in a field that is becoming more complex. We are looking for a Graphic Design Intern. - [Online Healthcare Ads: What are the Restrictions?](https://markitors.com/online-healthcare-ads/): Want to know how to create successful healthcare ads? Check out Google and Facebook ad examples, and learn about keywords, their cost, and more. - [11 Healthcare Marketing Ideas to Promote a Practice](https://markitors.com/healthcare-marketing-ideas/): Looking for medical practice marketing ideas? Drive traffic to your practice with these healthcare marketing ideas from Markitors. - [How to Use Plumbing Directories to Improve Local SEO](https://markitors.com/plumbing-directories-local-seo/): Want to flow past your competitors? Grow your business with the help of Local SEO by getting listed in a plumbing directory. Here’s how to do it. - [Pet Blog Topics for More Pet Product Sales](https://markitors.com/pet-product-blog-topics/): Need to build a blog for your pet product business? We’ve put together some top tips and blog topics to make getting started a walk in the park. - [6 Delicious Marketing Ideas for Food & Beverage Companies](https://markitors.com/food-beverage-marketing-ideas/): From social media influencers to SEO tools, we go through food & beverage marketing ideas to help smaller companies stand out in a competitive industry - [6 Marketing Ideas for Consulting Firm Visibility](https://markitors.com/consulting-firm-marketing-ideas/): From optimizing GMB profiles to SEO, here are six marketing strategies for consulting firms to increase inbound leads and revenue without spending on paid ads. - [8 Carpet Cleaning Marketing Ideas For a Squeaky Clean Site](https://markitors.com/carpet-cleaning-marketing-ideas/): From content marketing to local SEO, these are eight of the top carpet cleaning marketing ideas to help businesses increase revenue and brand reputation. - [5 Carpet Cleaning Blog Topics for More Customer Calls](https://markitors.com/carpet-cleaning-blog-topics/): Want more inbound leads without the paid ads? You need blog! Follow along and learn about popular carpet cleaning blog topics and how to start a blog. - [Local SEO: How to Use School Directories for Increased Enrollment](https://markitors.com/school-directory/): Want more local families to find your school? Getting listed in a school directory is a great start. Read on to learn how to improve your local SEO. - [Step-by-Step Guide to Using Free Keyword Research Tools](https://markitors.com/free-keyword-research-tools/): If you’re struggling to develop an SEO strategy with quality keywords, here are seven free keyword research tools to help you get started the right way. - [7 Roofing Marketing Ideas: We’ve Got You Covered](https://markitors.com/roofing-marketing-ideas/): From optimizing GMB profiles to SEO, these are six marketing ideas to help roofing companies increase revenue and improve their online presence. - [Beginners’ DIY SEO Checklist Before Hiring an Agency](https://markitors.com/diy-seo-checklist/): Thinking about bringing in an SEO agency? Before enlisting outside help, set your business up for success with these DIY SEO practices. - [How to Use Dental Directories to Improve Local SEO](https://markitors.com/dental-directories-local-seo/): Getting listed in a dental directory enhances your search results. Learn key aspects of local SEO and how to use dental directories to drive new patients. - [Roofing Ads: Examples of Google and Facebook Ads](https://markitors.com/roofing-ads-examples/): Want to know how you can grow your roofing business? Learn more about roofing ads with Google and Facebook ad examples, keywords, and their costs. - [How To Use Law Firm Directories for Local SEO](https://markitors.com/law-firm-directories-local-seo/): Directories do more than bring referral traffic. Learn how to use law firm directories to improve local SEO and attract more local clients. - [7 Ways to Get Your Website on Google](https://markitors.com/how-to-get-your-website-on-google/): Ranking on Google is a zero sum game. Here’s how to get your website on Google and make sure your site snags a top spot in the rankings. - [How To Use Carpet Cleaning Directories For Local SEO](https://markitors.com/carpet-cleaning-directories-local-seo/): Learn how to use carpet cleaning directories and local SEO to create a more professional brand image and increase lead generation. - [5 Dental Blog Topics to Engage & Inform Patients](https://markitors.com/dental-blog-topics-for-patients/): We’re showing you how to use Google to find relevant and engaging dental blog ideas. Here are 5 data-backed dental blog topics to pull in readers in. - [6 Education Marketing Ideas for Increased Enrollments](https://markitors.com/education-marketing-ideas/): Browse these low-cost marketing strategies to boost school enrollment. We’ll walk you through the steps of this effective marketing plan. - [Pet Food & Product Ads: Examples of Google & Facebook Ads](https://markitors.com/pet-food-ads-examples/): Interested in pet food and product advertising? Examine these examples of pet food ads on Google and Facebook, and learn about keywords, costs, and more. - [How to Use Consulting Directories for Local SEO](https://markitors.com/consulting-directories-local-seo/): Need more local consulting leads? Follow along and find out how to use consultant directories to improve local SEO and local lead generation. - [5 Management Consulting Topics to Blog About](https://markitors.com/managment-consulting-blog-topics/): Management consulting is an industry dominated by big names. Stand out from the crowd with fresh new management consulting topics for your blog. - [How To Migrate From Joomla to Wordpress](https://markitors.com/how-to-migrate-from-joomla-to-wordpress/): Thinking about migrating from Joomla to WordPress? Learn how to migrate from Joomla to Wordpress using this SEO case study from Markitors. - [How to Use Roofer Directories for Local SEO](https://markitors.com/roofing-directories-local-seo/): Need help marketing your roofing company without expensive paid ads? Try local SEO and roofer directories to give your business that extra marketing push. - [5 Roofing Blog Topics to Attract More Customers](https://markitors.com/roofing-blog-topics/): Need more leads, but tired of expensive paid ads? Try blogging with these top roofing blog topics and the customers will be flooding in. - [How To Generate Leads For Staffing Agencies](https://markitors.com/how-to-generate-leads-for-staffing-agencies/): Learn how to generate leads for staffing agencies with this case study from Markitors, an SEO company for small businesses. - [2020 Alcohol Advertising Restrictions for Digital Marketing](https://markitors.com/alcohol-advertising-restrictions/): Alcohol advertising restrictions can hamper marketing efforts if you don’t know how, where, and what you can advertise. Stay up to date with this article. - [Staffing Agency Advertising: Examples of Online Ads](https://markitors.com/staffing-agency-advertising/): Wondering what the best staffing agency advertising method is for you? Check out Google and Facebook ad examples and learn about cost, keywords, and more. - [How To Drive Traffic To Your Site](https://markitors.com/how-to-drive-traffic-to-your-site/): How do I drive traffic to my site? It's a question we hear often. Learn how to drive traffic to your site with this case study from Markitors. - [Printing Company Ads: Google and Facebook Examples](https://markitors.com/printing-company-ads/): Curious about printing company advertising? See real examples of Google and Facebook printing company ads, and learn about costs, keywords, and more. - [5 Healthcare Blog Topics to Educate Patients](https://markitors.com/healthcare-blog-topics/): From FAQs to expert interviews, there are tons of fresh, new areas to cover on a healthcare blog. Check out these healthcare blog ideas for inspiration. - [6 Credit Repair Marketing Ideas to Boost Your Numbers](https://markitors.com/credit-repair-marketing/): Can’t advertise on Google? Don’t worry, there are plenty of marketing options to help differentiate your credit repair company in this crowded industry. - [How to Market an Online Training Course or Workshop](https://markitors.com/how-to-market-online-course/): Social media, content and email marketing. We’ve put together all the tips you need in order to market your online training courses or workshops. - [How to Use Recycling Industry Directories for Local SEO](https://markitors.com/recycling-directories-local-seo/): Stiff competition in the recycling industry means you need stand out from the crowd. Find out how recycling industry directories can help you do just that. - [6 Ideas to Brush Up Your Dental Marketing Strategy](https://markitors.com/dental-marketing-strategy/): Brush up on your dental marketing strategy with a fresh take on digital marketing, including Google My Business, social media, content marketing. - [10 Pet Industry Marketing Statistics to Consider](https://markitors.com/pet-industry-marketing-statistics/): The pet industry is always evolving and expanding. Keep up with the latest industry trends with this article on pet industry marketing statistics. - [5 Recycling Blog Topics to Drive More Website Traffic](https://markitors.com/recycling-blog-topics/): Stop recycling the same old ideas. We’ve put together some top tips and fresh recycling blog topics to help get you started on new content. - [4 Pet Food Marketing Strategy Ideas](https://markitors.com/marketing-ideas-pet-food/): Looking for pet food marketing strategies to boost your pet food business? Read Markitor’s post about the best pet food marketing strategy ideas. - [How to Use Doctor Directories for Local SEO](https://markitors.com/doctor-directories-for-local-seo/): Marketing is a necessity for any medical practice. Here’s how to get started with your marketing efforts using doctor directories and local SEO. - [What Every Credit Repair Website Template Should Have](https://markitors.com/credit-repair-website-template/): Opportunity’s knocking in the credit repair market. Are you creating a credit repair site? If so, include all these elements in the template you choose. - [5 Financial Services Blog Ideas To Engage Customers](https://markitors.com/financial-services-blog-ideas/): Find out how to get your financial services business to stand out from the crowd with a well-researched, informative financial services blog. - [How to Use Hotel Directories for Local SEO](https://markitors.com/how-to-use-hotel-directories-for-local-seo/): Discover the important basics of local SEO and how to use hotel directories to help your hotel rank on the first page of Google. - [How to Use a Credit Repair Directory for Local SEO](https://markitors.com/credit-repair-directory-local-seo/): Credit repair companies can’t buy Google Ads, but they can utilize local SEO and credit repair directories to draw in traffic. Follow along to see how. - [Client-Side Site Speed Strategy](https://markitors.com/client-side-site-speed-strategy/): Let’s speed up your site. Not only will it make your site visitors happy, but you will also be in Google’s good graces. This is how we do it at Markitors. - [6 Franchise Marketing Ideas for Multi-Location Businesses](https://markitors.com/franchise-marketing-ideas/): Marketing for franchises can be difficult. From social media strategies to SEO tips, here are six digital franchise marketing ideas that actually work. - [6 Ideas for a Recycling Business Marketing Plan](https://markitors.com/recycling-business-marketing-plan/): Increased competition means recycling businesses need smart marketing plans to stand out. Here are six marketing ideas to help your business do just that. - [Tempe Chamber of Commerce Partners With Markitors For Community-Driven Content](https://markitors.com/tempe-chamber/): Learn about our partnership with the Tempe Chamber. At Markitors, we believe in community engagement. - [How to Use Financial Services Directories for Local SEO](https://markitors.com/financial-services-directories-local-seo/): Financial services directories get your website more than qualified referrals. Listings in directories also help you rank higher on Google. - [Digital Marketing for Financial Services | Top 6 Techniques](https://markitors.com/financial-services-marketing/): Looking for digital marketing for financial services? Knowing how to best advertising in this vertical carries a lot of questions -- Find top tips here. - [The Basics of Internal Linking for SEO](https://markitors.com/internal-linking-for-seo/): Using quality internal linking strategies helps your website’s SEO and makes your user experience better. Learn how to use internal linking for SEO. - [How to Get More Google Reviews Organically](https://markitors.com/how-to-get-more-google-reviews-organically/): Build your business' reputation and increase leads with Google reviews. Learn how to get more Google reviews for your local business. - [5 Web to Print Software for Printing Companies [2020]](https://markitors.com/web-to-print-software/): Are you looking to upgrade your current printing software? Follow along as we go through the top five web to print software options on the market. - [How to Use Printing Company Directories for Local SEO](https://markitors.com/printing-company-directories-local-seo/): Directories do more for your website than just refer traffic. Find out more about how to use printing company directories to boost your online presence. - [Building a Digital Marketing Strategy for Printing Companies](https://markitors.com/printing-company-marketing-strategy/): In a shrinking print industry, marketing budgets are getting smaller. Yet, this is all the more reason to invest in a solid marketing strategy. - [5 Staffing Industry Blog Topics to Boost Website Traffic](https://markitors.com/staffing-industry-blog-topics/): New to digital marketing for recruiting firms? Learn how to build a blog to boost your website traffic with these five staffing industry topics. - [Chiropractic Advertising: Examples of Google & Facebook Ads](https://markitors.com/chiropractic-advertising-examples/): Review successful chiropractic Google and Facebook ads. Learn about the costs, keywords, and alternatives to chiropractic advertising. - [8 WordPress SEO Tips For Small Businesses](https://markitors.com/8-wordpress-seo-tips-for-small-businesses/): What’s the point of having an amazing website if no one can find it? Use these Search Engine Optimization (SEO) tips to increase traffic to your site. - [How to Use Recruiter Directories to Improve Local SEO](https://markitors.com/how-to-recruiter-directories-local-seo/): Recruiter directories provide an excellent stream of referral traffic, but they also can boost your visibility on Google’s first page. - [6 Marketing Strategies for Staffing Agencies to Employ](https://markitors.com/marketing-strategies-for-staffing-agencies/): Does your staffing agency need to upgrade its marketing strategy? Follow along and learn six effective marketing ideas that can make all the difference. - [Using Google My Business Posts for Multiple Locations](https://markitors.com/using-google-my-business-posts-for-multiple-locations/): GMB posts are a great way for franchises to stand out when people search for them online. Learn how to use Google My Business posts for multiple locations. - [Nashville SEO Companies, Experts, and Consultants](https://markitors.com/nashville-seo-companies-experts-and-consultants/): List of the best Nashville SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Nashville small businesses. - [How to Boost Local SEO Through Chiropractor Directories](https://markitors.com/chiropractor-directory-local-seo/): Local SEO is vital to businesses with phyiscal locations like chiropractic clinics. Chiropractor directories help build citations, which boosts local SEO. - [Recap: Virtual Mailchimp Meetup](https://markitors.com/virtual-mailchimp-meetup/): Mailchimp and Markitors partnered together to launch the first ever virtual Mailchimp Meetup. Did you miss the event? Here's a recap, along with video. - [Charlotte SEO Companies, Experts, and Consultants](https://markitors.com/best-charlotte-seo-companies-experts-consultants/): List of the best Charlotte SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Charlotte small businesses. - [How to Shift Your Marketing Strategy for Coronavirus](https://markitors.com/how-to-shift-your-marketing-strategy-for-coronavirus/): Has Covid-19 changed your business overnight? Learn how to shift your marketing strategy for coronavirus using Google My Business, Social Media, and SEO! - [5 Chiropractor Blog Topics to Engage & Inform Patients](https://markitors.com/chiropractor-blog-topics/): Targeting the right chiropractic blog topics captures relevant Internet traffic and connects potential patients with your chiropractic practice. - [Albuquerque SEO Companies, Experts, & Consultants](https://markitors.com/best-albuquerque-seo-companies-experts-consultants/): List of the best Albuquerque SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Albuquerque small businesses. - [Interview with Arrow Lift](https://markitors.com/interview-with-arrow-lift/): Read our interview with Bob Newstrom, CEO at Arrow Lift. - [10 Local SEO Tips From Small Businesses](https://markitors.com/10-local-seo-tips-from-small-businesses/): Local SEO can help target nearby customers in real-time. Use these local SEO tips to better reach your potential customer base. - [Tucson SEO Companies, Experts, and Consultants](https://markitors.com/tucson-seo-companies-experts-and-consultants/): List of the best Tucson SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Tucson small businesses. - [6 Ways to Adjust Your Chiropractic Marketing Plan](https://markitors.com/chiropractic-marketing-plan/): Referral traffic is a proven source of new patients. However, these chiropractic marketing ideas will expand your client base past your existing network. - [Austin SEO Companies, Experts & Consultants](https://markitors.com/austin-seo-companies-experts-consultants/): List of the best Austin SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Austin small businesses. - [Dallas SEO Companies, Experts, & Consultants](https://markitors.com/dallas-seo-companies-experts-consultants/): List of the best Dallas SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Dallas small businesses. - [Miami SEO Companies, Experts, & Consultants](https://markitors.com/miami-seo-companies-experts-consultants/): List of the best Miami SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Miami small businesses. - [A Day in the Life of an SEO Intern](https://markitors.com/a-day-in-the-life-of-an-seo-intern/): What’s it like to work at a fast-paced digital marketing agency? Here’s a sneak peek. Tag along with me for an inside look at a day as an SEO intern! - [Interview with MATClinics](https://markitors.com/interview-with-matclinics/): This is an interview with Dan Reck, CEO of MATClinics. - [Interview with Lake Rabun Hotel](https://markitors.com/interview-with-lake-rabun-hotel/): This is an interview with Gwen North owner of Lake Rabun Hotel & Restaurant. - [Denver SEO Companies, Experts, and Consultants](https://markitors.com/denver-seo-companies-experts-consultants/): List of the best Denver SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Denver small businesses. - [Philadelphia SEO Companies, Experts & Consultants](https://markitors.com/philadelphia-seo-companies-experts-consultants/): List of the best Philadelphia SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Philadelphia small businesses. - [Getting to 1M Organic Visits Per Month](https://markitors.com/getting-to-1m-organic-visits-per-month/): Brett Farmiloe, CEO of Markitors, interviewed CEO of Money Crashers to find out how they get one million organic visits per month. Here's how they do it! - [How to Make Your Instagram Bio](https://markitors.com/how-to-make-your-instagram-bio/): Searching for ideas on how to make your Instagram bio? These tips will help you with everything you need to know on how to make your Instagram stand out! - [Los Angeles SEO Companies, Experts, & Consultants](https://markitors.com/los-angeles-seo-companies-experts-consultants/): List of the best Los Angeles SEO companies, experts, and top consultants. Carefully vetted and hand selected for Los Angeles small businesses. - [Interview with Vivace Leadership](https://markitors.com/interview-with-vivace-leadership/): This is an interview with Ken Grant, Co-Founder of Vivace Leadership - [How Does SEO Work? Everything You Need To Know.](https://markitors.com/how-does-seo-work-everything-you-need-to-know/): SEO is based on three main pillars: content, technical optimization, and backlinks. Learn how they work together to create an effective SEO strategy! - [Tampa SEO Companies, Experts & Consultants](https://markitors.com/tampa-seo-companies-experts-consultants/): List of the best Tampa SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Tampa small businesses - [Houston SEO Companies, Experts & Consultants](https://markitors.com/houston-seo-companies-experts-consultants/): List of the best Houston SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Houston small businesses. - [Chicago SEO Companies, Experts & Consultants](https://markitors.com/chicago-seo-companies-experts-consultants/): List of the best Chicago SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Chicago small businesses - [Reporting at Markitors](https://markitors.com/reporting/): Experience transparent, insightful SEO reporting from Markitors. Gain valuable data for your business' growth. - [7 Blog Writing Format Tips to Engage Readers](https://markitors.com/blog-writing-format-tips-to-engage-readers/): Do you know how to make your blog interesting to prospective readers? Check out these seven blog writing format tips to help you engage readers! - [Minneapolis SEO Companies, Experts & Consultants](https://markitors.com/minneapolis-seo-companies-experts-consultants/): List of the best Minneapolis SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Minneapolis small businesses - [Interview with SchoolCues](https://markitors.com/interview-with-schoolcues-2/): This is an interview with SchoolCues, a school management software. What’s your story? We are living in an increasingly mobile... - [Credit Repair Ads No Longer Allowed To Serve On Google](https://markitors.com/credit-repair-ads/): Ads for credit repair services will no longer be allowed to serve on Google. Read the full update and learn about what to do next. - [We're Hiring: Digital PR Intern](https://markitors.com/hiring-digital-pr-intern/): Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for a Digital PR Intern. - [We're Hiring: Business Development Associate](https://markitors.com/business-development-associate/): Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for a Business Development Associate. - [Client Edits: Help Us, Help You](https://markitors.com/client-edits-help-us-help-you/): Edit for grammar, branding, and industry knowledge, and you can help our team create content you will be proud to have on the first page of Google! - [We're Hiring: Digital PR Coordinator](https://markitors.com/hiring-digital-pr-manager/): Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for a Digital PR Coordinator. - [Entry-Level Jobs for English Majors? Try Digital Marketing!](https://markitors.com/entry-level-jobs-for-english-majors-digital-marketing/): Looking for entry-level jobs for English majors right out of college? Check out these digital marketing jobs perfect for entry-level English majors! - [Working with an SEO Copywriting Agency: How Do SEO Copywriting Services Work?](https://markitors.com/seo-copywriting-services-process/): Wondering how SEO copywriting services work? Here’s Markitors’ comprehensive guide to the SEO copywriting process from start to finish. - [Las Vegas SEO Companies, Experts & Consultants](https://markitors.com/las-vegas-seo-companies-experts-consultants/): List of the best Las Vegas SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Las Vegas small businesses. - [1 Month as an SEO Content Writer: 5 Things I Learned](https://markitors.com/seo-content-writer/): Curious what the life of an SEO content writer is like? Check out my perspective after my first month in the ever evolving world of SEO. - [Freshness Factor: We Updated 6 Blogs and Here's What Happened](https://markitors.com/freshness-factor-case-study/): Keeping content up-to-date means maintained organic traffic. This case study highlights successes after updating content for the freshness factor. - [Disavow Backlinks: How To Get Rid of Bad Links](https://markitors.com/disavow-backlinks-bad-link-removal/): Everything to know about bad links from spammy websites: ranging from how to check for bad backlinks, link removal, and when to disavow backlinks. - [Law Firm SEO: Expert Tips, Companies, & Strategies](https://markitors.com/law-firm-seo/): Everything to know about law firm SEO. Get website marketing tips, research the best law firm SEO companies, and leave feeling like an SEO expert. - [WordPress 'Too Many Redirects'? Here's How to Fix It](https://markitors.com/wordpress-too-many-redirects-heres-how-to-fix-it/): No doubt that redirects are useful, but your Wordpress site having too many redirects can be bad. shows you how to fix them. Read more. - [Should You Buy Guest Posts? Here's What to Know](https://markitors.com/should-you-buy-guest-posts/): Should you buy guest posts? In this post, we’ll talk about the pros and cons of buying guest posts as well as safer solutions to secure guest posts. - [21 Helpful Content Writing Tools for SEO](https://markitors.com/content-writing-tools-for-seo/): There's a lot out on the web. Check out some of the everyday content writing tools for SEO we use to drive results for other small businesses! - [What does an SEO company do?](https://markitors.com/what-does-an-seo-company-do/): What does an SEO company do? Learn about the activities, deliverables, and KPIs of an SEO company with information corraborated by an SEO Starter Guide. - [Articles On SEO Marketing & Company Culture](https://markitors.com/articles-on-seo-marketing/): Read our articles on SEO marketing, which includes digital PR, content SEO, and technical SEO, and company culture. Exclusively at Markitors. - [Hotel SEO: Strategy & SEO Tips For Small Hotel Websites](https://markitors.com/hotel-seo/): Learn how to optimize a small hotel website for organic search with Hotel SEO tips like the Hotel Results Box, Google My Business For Hotels, and more. - [Domain Migration Checklist: 18 Website Launch Steps](https://markitors.com/domain-migration-checklist/): Learn what pre-launch, launch day, and post-launch steps to take with this domain migration checklist. Useful for a website launch or switching urls. - [Instagram Bio Ideas](https://markitors.com/instagram-bio-ideas/): Your Instagram bio is your first impression to new followers. Are you utilzing this space efficiently? Get inspired with these 4 instagram bio ideas. - [This is what happens when you rank #1 on Google](https://markitors.com/rank-number-one-on-google/): When you rank number one on Google, your traffic can help, hinder, or be indifferent to your business. Learn how to get positive value from search engines. - [Types of Backlinks and How to Get Them](https://markitors.com/types-of-backlinks-and-how-to-get-them/): Curious about the different types of backlinks and how to get them? Here we dive into four different options with instructions. - [Full Service vs Specialized Marketing Agencies: What's The Difference?](https://markitors.com/full-service-vs-specialized-marketing-agencies/): Learn the difference between full service vs specialized marketing agencies and which is the better partner for your business. Rants included. - [How To Know If SEO Is Working: 7 SEO KPIs To Audit Your SEO Agency](https://markitors.com/how-to-know-if-seo-is-working/): Learn how to know if SEO is working with this complete guide written by an SEO company. Audit your SEO company in one hour. - [SEO vs SEM: Which is Better For Small Businesses](https://markitors.com/seo-vs-sem/): Should you do organic (SEO) or paid (SEM) to generate traffic to your website? Read more to see which is better for small businesses. - [How To Increase Online Sales Through SEO & Organic Search](https://markitors.com/how-to-increase-online-sales-seo/): Learn how to increase online sales through SEO and organic search with these five helpful tips for ecommerce stores. Drive sustainable revenue today. - [What Do SEO Companies Look For In Prospective Clients](https://markitors.com/what-do-seo-companies-look-for/): What do SEO companies look for when evaluating prospective clients? Learn about the 8 pieces of evaluation criteira that exist at Markitors, a SEO company. - [10 Phoenix SEO Companies & Experts](https://markitors.com/phoenix-seo-companies/): Hand selected list of Phoenix SEO Companies and Experts. Sources include Google, Bing, DuckDuckGo, LinkedIn, Yelp, Clutch, UpCity, Glassdoor, and Reddit. - [How SEO and Social Media Marketing Services Work Together](https://markitors.com/seo-and-social-media-marketing-services/): Learn how SEO and Social Media marketing services work together by examining a Google Patent and analyzing the success of a post shared on social media. - [9 San Diego SEO Companies & Experts](https://markitors.com/san-diego-seo-companies/): Hand selected list of San Diego SEO Companies and Experts. Sources include Google, Bing, DuckDuckGo, LinkedIn, Yelp, Clutch, UpCity, Glassdoor, and Reddit. - [Organic SEO: Estimating Search Traffic & SEO ROI](https://markitors.com/organic-seo-estimating-search-traffic/): Learn how to estimate potential traffic through an organic SEO initiative. This post outlines our process of how to calculate a ROI on SEO estimate. - [Why do you invoice in advance?](https://markitors.com/why-do-you-invoice-in-advance/): There are two reasons why we invoice ahead on the 1st of the month. Invoicing in advance helps cover our monthly expenses and reduces bad debt. - [What Sets Our Digital Marketing Agency Apart](https://markitors.com/what-sets-digital-marketing-agency-apart/): Learn what sets our digital marketing agency apart from the 16,083 agencies in the United States. Key differentiators include focus, process, and people. - [Medical SEO: How To Drive Inbound Leads In Healthcare](https://markitors.com/medical-seo-leads-in-healthcare/): Reaching the right customers in healthcare is a challenge. Learn how Markitors deployed medical SEO services to drive a steady flow of inbound leads. - [Why We Have a 90 Day Cancellation Policy](https://markitors.com/90-day-cancellation-policy/): Learn why our marketing agency operates with a 90 day cancellation policy as part of our termination clause - and what it enables us to accomplish. - [What is Technical SEO? Why is it Important?](https://markitors.com/what-is-technical-seo/): What is Technical SEO? Why is technical SEO important? In this guide Markitors offers a definition, lots of screenshots and an interactive quiz. - [Why Our Agency Stopped Offering Email Marketing Services](https://markitors.com/agency-stopped-email-marketing-services/): Understand why we stopped email marketing services at Markitors. Learn from our strategic pivot. - [Digital Marketing KPIs: Results That Matter to Your Business](https://markitors.com/digital-marketing-kpis-results-that-matter-to-your-business/): Confused on what the most important Digital Marketing KPIs are for your business? Here's the skinny on Clicks, Impressions, and so much more! - [Why Is My WordPress Site So Slow? 4 Ways to Speed It Up](https://markitors.com/why-is-my-wordpress-site-so-slow-4-ways-to-speed-it-up/): "Why is my Wordpress site so slow?" you ask? Great news for you, there are reasons and fixes to your slow site speed woes. Learn more! - [Traditional Marketing vs Digital Marketing Trends in 2019](https://markitors.com/traditional-marketing-vs-digital-marketing-trends-in-2019/): What are the biggest traditional marketing vs digital marketing trends in 2019? Check out our in-depth guide with examples for a better look! - [Company Profile? Instagram Business Account vs Personal](https://markitors.com/company-profile-instagram-business-account-vs-personal/): Considering an Instagram business account vs personal account can be a big decision. Make the decision easier with this breakdown. - [Wedding Hashtags For Instagram: 100+ Ways To Hashtag "I Do"](https://markitors.com/say-i-do-to-these-wedding-hashtags-for-instagram/): Ready for your content to be discovered on Instagram? These wedding hashtags for Instagram will help you target your audience and grow your account. - [How to Make Your Website Appear on the 1st Page of Google](https://markitors.com/how-to-get-your-website-on-the-first-page-of-google/): If your website isn't getting the traffic it deserves, it may be because no one can find it. Here's how to get on the first page of Google in 2019! - [How Do Link Building Services Work? A Beginner's Guide](https://markitors.com/guide-to-link-building-services/): Looking for a guide to link building services? Look no further. We’ve compiled a brief guide to introduce you to the glorious world of link-building. - [What to Include in a Digital Marketing Resume](https://markitors.com/what-to-include-in-a-digital-marketing-resume/): A digital marketing resume should not only pass the 6 second test, but the AI test as well! Does your resume meet all of these requirements? - [Web Writing Style Guide: The Balance Between Academic and Creative](https://markitors.com/web-writing-style-guide/): You’ve likely developed habits to suit academic and creative writing. Here’s a web writing style guide to help you find the balance between the two! - [A Day in the Life of a SEO Copywriter: Working at an Agency](https://markitors.com/a-day-in-the-life-of-a-copywriter/): Oh, so you what is it exactly that you do? Learn about SEO Copywriter duties by following a content writer through a day in the life of a SEO Copywriter. - [Interview With SaharaCase](https://markitors.com/interview-with-saharacase/): This is an interview with SaharaCase, makers of smartphone & tablet protection kits. - [Interview with Interim HR](https://markitors.com/interview-with-interim-hr/): This is an interview with Interim HR, an HR Staffing Agency & Contract Recruiter. - [Interview with Gatekeeper Press](https://markitors.com/interview-with-gatekeeper-press/): This is an interview with Rob Price, Founder of Gatekeeper Press, an online self-publishing, editing, and distribution service. - [Interview With AVANA Capital](https://markitors.com/interview-with-avana-capital/): This is an interview with with Sanat Patel, Chief Sales Officer of AVANA Capital, a construction financing company in Phoenix. - [We're Hiring: SEO Content Manager](https://markitors.com/seo-content-manager/): Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for a SEO Content Manager. - [An Interview With Generated Materials Recovery](https://markitors.com/generated-materials-recovery/): Discover our work on generated materials recovery. Markitors committed to sustainable digital solutions. - [Why We Bought Herman Miller Aeron Chairs For All Our Employees](https://markitors.com/herman-miller-aeron-chairs-employees/): Chairs are an important workplace element. That’s why buying Herman Miller Aeron chairs was the first step in committing to creating a healthy workplace. - [The Ultimate Guide of Instagram Hashtags For Photographers](https://markitors.com/the-ultimate-guide-of-instagram-hashtags-for-photographers/): Ready for your content to be discovered on Instagram? These Instagram hashtags for photographers will help you target your audience and grow your account. - [How To Use Micro-Influencers For Your Small Business 101](https://markitors.com/how-to-use-micro-influencers-for-your-small-business/): influencer marketing can seem like a scary place as a small business owner. Learning how to use micro-influencers for your small business is very possible. - [Social SEO: Combining the Power of Social Media and Search Engine Optimization](https://markitors.com/social-seo-combining-the-power-of-social-media-and-search-engine-optimization/): When social media and SEO come together, it’s a powerful combination to propel your business forward on the internet. Learn more. - [Interview With Paul Boca of Corporate Job Bank](https://markitors.com/interview-with-paul-boca-of-corporate-job-bank/): Curious how Corporate Job Bank became the #1 staffing agency in Phoenix? Their founder breaks down just how he did it in our latest interview! - [Social Media Lead Generation: Pinterest](https://markitors.com/social-media-lead-generation-pinterest/): Maximize your Pinterest presence with our social media lead generation tips. Expand your business reach. - [Content Marketing Mistakes That Can Ruin Your Brand](https://markitors.com/content-marketing-mistakes-ruin-your-brand/): Avoid common content marketing mistakes with Markitors' insights. Protect and grow your brand online. - [The Best Time to Post on Instagram](https://markitors.com/the-best-time-to-post-on-instagram/): You have the perfect post and the perfect set of hashtags. But, as they say, timing is everything! Here's how to find the best time to post on Instagram. - [10 Techniques for Creating Top Google Text Ads](https://markitors.com/10-techniques-for-creating-top-google-text-ads/): With great Google ads, you can increase your quality scores and CTRs. In addition, you can improve your conversion rates and overall performance. - [The Skinny on Thin Content](https://markitors.com/the-skinny-on-thin-content/): You can implement a variety of SEO tactics, but what’s the point of optimizing when the content is thin? Learn more about this issue adn how to fix it. - [Best Digital Marketing Certifications For Digital Marketers](https://markitors.com/best-digital-marketing-certifications-for-digital-marketers/): There is a lot to learn when diving into the digital marketing field. That’s why we broke down some of the best digital marketing certifications. - [5 Tested Link Building Strategies That Actually Work](https://markitors.com/link-building-strategies-that-work/): Google "small business SEO" and you'll find Markitors on the 1st page of search results. Learn about our tested link building strategies that work. - [Eyebrow Microblading Training & Lash Training: Interview with Vanessa Molica, owner of The Lash Professional & Ink Defined](https://markitors.com/eyebrow-microblading-training-lash-training-interview-with-vanessa-molica-owner-of-the-lash-professional-ink-defined/): Markitors recently had the opportunity to catch up with Vanessa Molica, owner of The Lash Professional, an eyelash extension training and supply company, and Ink Defined, an eyebrow microblading training company that also sells microblading supplies. - [Dear Recent Graduate](https://markitors.com/dear-recent-graduate/): So you got yoru degree and turned your tassel, but what now? Learn about post graduate life from a recent graduate herself! - [How to Study for Facebook Blueprint (and What Not to Study)](https://markitors.com/how-to-study-for-facebook-blueprint-and-what-not-to-study/): Confused on what to study for the Facebook Blueprint Certification? Here are a few tips on what to focus so you're more confident walking into test day. - [Executive Recruiting with The Recruiterie: an Interview with The Recruiterie Founder Jon Schneider](https://markitors.com/recruiting-with-recruiterie-an-interview-with-jon-schneider/): We interviewed our client, Jon Schneider at The Recruiterie, to get his take on executive recruiting and building a small business. - [Instagram Layout Ideas That You Haven’t Seen a Million Times](https://markitors.com/instagram-layout-ideas/): Your Instagram feed is as important as your first impression or your handshake. Make a lasting impract with one of these Instagram layout ideas! - [What Makes The Perfect Guest Post](https://markitors.com/what-makes-the-perfect-guest-post/): In the world of white hat SEO, there are a few tactics to take. In this post we discuss Guest Posting, and how to put together the perfect Guest Post. - [How To Market a Psychic Business](https://markitors.com/how-to-market-a-psychic-business/): We received an inquiry from a LGBT spiritual healer asking about how to market a psychic business. Here were our tips on how she could effectively market. - [Convertkit vs Mailchimp: Pricing, Analytics, & Features](https://markitors.com/convertkit-vs-mailchimp/): Are you trying to decide which email marketing platform is best for your business? Check out our comparison of Convertkit vs Mailchimp! - [The Benefits of Working Remotely](https://markitors.com/the-benefits-of-working-remotely/): Are you considering working remotely? Here are a few benefits our Digital Marketing Manager Joey has received from working remotely. - [Social Justice On Social Media](https://markitors.com/social-justice-on-social-media/): Should I be posting about my political beliefs? As someone who works in and has studied social media for years, I think I finally have an answer. - [Best Keyboard Shortcuts Every Digital Marketer Should Know](https://markitors.com/best-keyboard-shortcuts-every-digital-marketer-should-know/): As a digital a marketer, your time on the computer is valuable. Check out the best keyboard shortcuts to save time and increase efficiency. - [SEO Keyword Research Tips: How To Choose Keywords For SEO](https://markitors.com/seo-keyword-research-tips/): Learn how to choose keywords for SEO with these six SEO keyword research tips from Markitors, a SEO company that ranks #1 for "digital marketing company." - [Aweber vs Mailchimp: Pricing, Analytics & Features](https://markitors.com/aweber-vs-mailchimp/): Aweber vs Mailchimp. Two similar email marketing platforms. Compare pricing, analytics, features, and more to select the best platform for your business. - [Backlink Outreach Tips: Link Building Etiquette](https://markitors.com/backlink-outreach-tips-link-building/): Master the art of backlink outreach with Markitors' tips for successful link building. Improve your SEO today. - [Constant Contact vs Mailchimp: Pricing, Features & More](https://markitors.com/constant-contact-vs-mailchimp/): Compare Constant Contact vs Mailchimp with Markitors. Choose the right email marketing tool for your needs. - [How To Use Google Display Network: 11 Best Tips](https://markitors.com/how-to-use-google-display-network-11-best-tips/): Learn how to use Google Display Network the right way. With these 11 Google Display network tips, you can start maximizing your conversion rates. - [What Makes a Quality Backlink?](https://markitors.com/what-makes-a-quality-backlink/): What makes a quality backlink? Here are 9 high quality link checks that we go through as a SEO agency to determine whether a backlink is valuable, or not. - [Top CRO Strategies: 6 Conversion Rate Optimization Techniques](https://markitors.com/top-cro-strategies-6-conversion-rate-optimization-techniques/): Learn about the top CRO strategies and techniques. From split testing to organizing pages, this blog post will boost your conversion rate optimization. - [Technical SEO For Beginners: 3 Easy Ways To Improve a Website](https://markitors.com/technical-seo-for-beginners/): Technical SEO for beginners can be difficult but there are easy things to do. Learn about improving site speed, website security, and optimizing images. - [How To Grow Your Email List: Mailchimp Features You NEED To Be Using](https://markitors.com/how-to-grow-your-email-list-mailchimp/): Wondering how to grow your email list? Here are the Mailchimp features that you NEED to be using. From Landing Pages to Contact Profiles, learn more. - [How To Feel Confident In Meetings: 4 Tips From a Young Marketer](https://markitors.com/how-to-feel-confident-in-meetings-marketing/): Wondering how to feel confident in meetings? Here are 4 tips I use to feel confident in client meetings as a young marketer. - [How To Get More Traffic From Content You Create](https://markitors.com/how-to-get-more-traffic-from-content/): Don't miss out on key opportunities to get more traffic from each piece of content. Here's how to get more traffic from content posted on your blog. - [What Kanye West Taught Us About Twitter](https://markitors.com/kanye-west-twitter/): The world of social media can be difficult to navigate. That is why it is important to be observant of the case studies happening all around us! - [What To Ask When Hiring a Digital Marketing Agency](https://markitors.com/what-to-ask-when-hiring-a-digital-marketing-agency/): Here is what to ask when hiring a digital marketing agency. Included are some of the best (and worst) questions I’ve experienced in my time at Markitors. - [Applying Company Values to Strengthen Client Relationships](https://markitors.com/applying-company-values-to-strengthen-client-relationships/): Values impact a major component of a company’s success: client relationships. Read on to learn how we use company values to strengthen client relationships. - [What I Didn’t Learn In Business School](https://markitors.com/what-i-didnt-learn-in-business-school/): I wasn’t taught everything I wish I had known before entering the job market. Especially digital marketing. Here's what I didn't learn in business school. - [Why Is SEO Important For Your Business?](https://markitors.com/why-is-seo-important-for-your-business/): There are so many marketing tactics at your disposal. Why is SEO important? Learn about the benefits of being successful in SEO. - [Backlink Basics: The Beginner's Guide to Backlinking](https://markitors.com/backlink-basics-beginners-guide-backlinking/): In this article you’ll learn the backlink basics and absolute need-to-know of backlinking. Including answers to "What is backlinking?" and more. - [Who is Your Brand’s Audience? Google Analytics May Hold the Answers](https://markitors.com/brand-audience-google-analytics/): Google Analytics is a free and insightful platform that gives a peek into who’s visiting your site, what they’re doing there, and how they found it. - [3 Tips For Running a Successful Agency Instagram](https://markitors.com/tips-for-running-a-successful-agency-instagram/): It’s not easy to keep up your own social media accounts when you’re running other social accounts. Here 3 tips for running a successful agency Instagram. - [Data Science Ethics: Where Should We Draw The Line?](https://markitors.com/data-science-ethics/): As a marketer, I love data. But when it comes to data science ethics, where should we draw the line? It comes down to America’s view and the EU's. - [How To Do Hashtag Research For Instagram](https://markitors.com/how-to-do-hashtag-research-for-instagram/): Learn how to do hashtag research for Instagram without the rocket science. Use these tips to employ a correct hashtag-research strategy for social media. - [Why is LinkedIn Important For Young Professionals](https://markitors.com/why-linkedin-important-young-professionals/): Why is LinkedIn important for young professionals? Here are four of the reasons why - and why I personally love LinkedIn. Learn more. - [Considering a Career in Digital Marketing? 4 Things Digital Marketing Newbies Should Know](https://markitors.com/considering-career-digital-marketing/): If you are considering pursuing a career in digital marketing here are 4 things you should know before you begin. Learn more at Markitors. - [Google AdWords Exam Tips & Certification Preparation](https://markitors.com/google-adwords-exam-tips-certification/): Get the most out of Google AdWords by getting AdWords certified. To prepare for certification, read these Google AdWords exam tips for earning your cert. - [Inside an Executive Search Firm: Megan McQuade, Community Relations Director at TruPath](https://markitors.com/trupath-executive-search-firm-interview-megan-mcquade/): We interviewed Megan McQuade, Community Relations Director at TruPath, to learn more about her critical role at the executive search firm. - [How To Spot a Bad Client: 3 Prospective PPC Client Red Flags](https://markitors.com/how-to-spot-a-bad-client/): Learn how to spot a bad client, along with what to expect when you’re selective. Here are some tips for landing ideal PPC management clients. - [8 Tips For Creating a Social Media Presence For Companies](https://markitors.com/social-media-presence-for-companies/): Sold on social media for your business? The following are eight tips to create a social media presence for companies. Learn more. - [What is the Purpose of a Hashtag?](https://markitors.com/what-is-the-purpose-of-a-hashtag/): What is the purpose of a hashtag on social media? Digital Marketing Manager Chelsea Evans addresses this question and others in this blog post. - [Sponsored Content Tips For Social Media Ad Platforms](https://markitors.com/sponsored-content-tips-social-media/): Learn about sponsored content tips for social media ad platforms. Best practices include visual appeal, deals, and customer education. Learn more. - [Visual Content vs Text: Visual Content is Worth a Thousand Words](https://markitors.com/visual-content-vs-text-communication/): Learn about the pros and cons of visual content vs text communication in content marketing. Written by Linette Fonseca, a Digital Marketing Manager. - [Markitors Content Guidelines](https://markitors.com/content-guidelines/): These are the Markitors content guidelines for SEO content writing, inspired by our core values: You Are Unique, Bias For Action, and more. - [How Do Marketing Agencies Work and Operate?](https://markitors.com/how-do-marketing-agencies-work-and-operate/): How Do Marketing Agencies Work? In this post, we analyze the key elements that happen within our marketing agency to help us operate on a daily basis. - [5 Social Media Tips for Small Businesses](https://markitors.com/5-social-media-tips-for-small-businesses/): Grab a cup of coffee and get ready to soak up these five social media tips for small businesses that will help increase your engagement on social media! - [How To Create a SEO Content Marketing Strategy](https://markitors.com/how-to-create-a-seo-content-marketing-strategy/): Here's how to create a SEO content marketing strategy using six tools made available by Google - including Autocomplete, AdWords, Analytics, and more. - [We're Hiring: Digital Marketing Manager](https://markitors.com/hiring-digital-marketing-manager/): Our vision is to make Markitors synonymous with marketing. We are aiming to grow into the #1 agency in Phoenix, and invite you to come along for the ride. - [We're Hiring: SEO Link Builder](https://markitors.com/seo-link-builder/): Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We're looking for an SEO Link Builder. - [Showcasing the Best Companies in Texas: Interview with Denise Gredler, Founder and CEO of BestCompaniesTexas, LLC](https://markitors.com/best-companies-in-texas-interview-denise-gredler/): Denise has taken BestCompaniesUSA into Arizona and Texas, showcasing local employers and connecting them to incredible talent. Take a look. - [5 Easy Ways to Pick Keywords in Adwords](https://markitors.com/pick-keywords-in-adwords/): After narrowing down Ad Groups centering around a specific product, it's time to bring in the keywords. Read these 5 tips to add new keywords in Adwords. - [Mailchimp Multiple List Management: Organizing Lists & Groups](https://markitors.com/mailchimp-multiple-list-management-organizing-lists-groups/): Most MailChimp accounts are a mess. Learn the best practices around organizing lists and groups with this blog post and tutorial about MailChimp multiple list management. Markitors is a MailChimp Expert. - [A Credit Repair Company That Gets Results: an Interview with David Annakie Sr., CEO of USA Credit Repair](https://markitors.com/credit-repair-company-interview-with-ceo/): We caught up with David Annakie Sr., CEO of USA Credit Repair, to talk about the future of the credit repair industry. Here's what David had to say. - [Making Cheap Printing Easy: an Interview with Eric Blumenthal, CEO of ZoePrint.com](https://markitors.com/cheap-printing-services-online-eric-blumenthal/): We caught up with Eric Blumenthal, CEO of ZoePrint.com, to learn more about his business. ZoePrint.com provides cheap printing services online. Read more. - [5 Reasons Why We Switched To Unlimited Vacation](https://markitors.com/5-reasons-switched-unlimited-vacation/): We recently transitioned from a traditional vacation policy to an Unlimited Vacation policy that pays employees $500 to take vacation. Here's why we made the switch. - [Interview Tips For Millennials (From A Millennial)](https://markitors.com/interview-tips-for-millennials/): These interview tips for millennials offer the ultimate guide to showcase your personality & accomplishments while heeding modern job-search etiquette. - [What To Do With Low Search Volume Keywords](https://markitors.com/what-to-do-with-low-search-volume-keywords/): In this tutorial, we will identify what to do with low search volume keywords in Google AdWords. Specifically, how to get your ads to display. - [How To Fix AdWords Low Quality Score Keywords](https://markitors.com/fix-adwords-low-quality-score-keywords/): In this tutorial, we will check and identify AdWords Low Quality Score Keywords. Learn how to fix low quality score keywords in AdWords. - [Google Analytics Mobile vs Tablet vs Desktop: Is Mobile Worth It?](https://markitors.com/google-analytics-mobile-tablet-desktop/): Is running mobile ads worth it? In this tutorial we'll take a look at the Google Analytics Mobile vs Tablet vs Desktop data and make useful determinations. - [How To Add Markitors To Your Facebook Ad Account](https://markitors.com/add-markitors-facebook-ad-account/): Learn how to add Markitors to you Facebook ad account with this tutorial written by the Markitors team. - [How Personalized Content Boosts Marketing Automation Results](https://markitors.com/personalized-content-boosts-marketing-automation-results/): Automation is one of the biggest marketing strategies. Learn how personalized content boosts marketing automation results for email & social media. - [6 CRMs That Integrate With MailChimp](https://markitors.com/6-crms-integrate-mailchimp/): Looking for CRMs that integrate with MailChimp? You're in the right place. Here are six CRMs that integrate with MailChimp. - [A Fresh Approach To Adoption: Interview With Caitlin Phillips, Director of Texas Adoption Center](https://markitors.com/interview-with-caitlin-phillips-program-director-of-texas-adoption-center/): Wondering what it's like delivering babies every day? Here's an interview with Caitlin Phillips, program director of Texas Adoption Center. - [Credit Repair Marketing Case Study: Establishing a New Revenue Stream](https://markitors.com/credit-repair-marketing-case-study/): Read a credit repair marketing case study to learn about how one credit repair company established a new revenue stream from internet marketing leads. - [How To Gain Access To A Client Google AdWords Account](https://markitors.com/gain-access-client-google-adwords-account/): Here are client instructions on how to request access to a Google AdWords account. - [6 Reasons Why Your Email Open Rates Are Declining](https://markitors.com/6-reasons-email-open-rates-declining/): Even if you have a healthy email click through rates for your outgoing emails, what are some email marketing strategies to improve your email open rates? - [Should I Hire A SEO Company Or A SEO Specialist?](https://markitors.com/should-i-hire-a-seo-company-or-a-seo-specialist/): Asking yourself, "Should I hire a SEO company or a SEO specialist?" Read why you'll pay less & gain more by hiring a SEO company instead of hiring in-house. - [10 Marketing Mistakes Small Businesses Make](https://markitors.com/10-marketing-mistakes-small-businesses-make/): Check out some of the most detrimental marketing mistakes small businesses make that you should avoid in order to run a successful enterprise. - [MailChimp WooCommerce Plugin (Now With Abandoned Cart Emails)](https://markitors.com/mailchimp-woocommerce-plugin-launch/): Sync your WooCommerce store with your MailChimp account with the new MailChimp WooCommerce plugin on WordPress. Now you can send abandoned cart emails. - [6 Ways To Reach Customers On Social Media](https://markitors.com/6-ways-to-reach-customers-on-social-media/): If you're promoting your business, services or product online, you'll want to take a look at these top six ways to reach customers on social media. - [10 Questions CEOs Should Ask Their Marketing Department](https://markitors.com/10-questions-ceos-should-ask-their-marketing-department/): These CEO marketing questions will help guide you toward learning more about the importance of marketing within your business. - [Pubic Hair Care: An Interview With The Co-Founders of Fur](https://markitors.com/pubic-hair-care-interview-co-founders-fur/): Laura Schubert and Lillian Tung are the co-founders of Fur, a pubic hair care company based out of NYC. This interview explores the leap into startup life. - [How To Create A Slideshow on WordPress SmartMag Theme](https://markitors.com/how-to-create-a-slideshow-on-wordpress/): Learn how to create a slideshow on WordPress using the SmartMag theme and "nextpage" functionality. Video tutorial included. - [How To Optimize A Wordpress Post For SEO](https://markitors.com/how-to-optimize-wordpress-post-seo/): Are you in need of more website traffic for your blog posts? Learn how to optimize a Wordpress post for SEO with five simple steps in 5 minutes. - [15 Best Email Marketing Blogs You Need To Be Following](https://markitors.com/email-marketing-blogs/): Here's a list of some of the best email marketing blogs on the web to help you get the most from your email marketing campaigns. - [5 Website Speed Test Tools Every Marketer Should Use](https://markitors.com/5-website-speed-test-tools-every-marketer-should-use/): The last thing your website visitors want to do is wait for content to load. Here are 5 website speed test tools to improve your site's performance. - [Fitness Email Marketing Examples & Samples](https://markitors.com/fitness-email-marketing-examples/): Review fitness email marketing examples and samples to get inspiration for your monthly email marketing blasts or automation campaigns. - [10 Mailchimp Tips To Improve Email Performance](https://markitors.com/mailchimp-tips-tricks/): Learn about the top ten Mailchimp tips and tricks from a Mailchimp email marketing expert to improve your email performance and understanding. - [Mailchimp Salesforce Integration Guide](https://markitors.com/mailchimp-salesforce-integration-guide/): Learn how to sync your Mailchimp and Salesforce accounts with our Mailchimp Salesforce integration guide. - [Top 8 Social Media Fails by Big Brands and Ways to Avoid Their Mistakes](https://markitors.com/top-8-social-media-fails-by-big-brands-and-ways-to-avoid-their-mistakes/): Epic social media fails on Twitter by big, worldwide brands. - [5 Examples of Cause Marketing in Social Media](https://markitors.com/5-examples-of-cause-marketing-in-social-media/): Furthering cause marketing in social media can help a corporation's charity efforts. These companies excellently use social media for cause marketing. - [iPhone App Directories](https://markitors.com/iphone-app-directories/): List of iPhone app directories to submit your app. Submitting to a directory is a great iPhone marketing tactic to help users discover your app. - [Non Profit Social Media Strategy | Vet Tix](https://markitors.com/non-profit-social-media-strategy/): Markitors created a non profit social media strategy for Vet Tix in the course of a weekend. Learn about how our findings can help you. --- # # Detailed Content ## Pages ### #1 Webflow SEO Agency > At Markitors, we specialize in Webflow SEO services that enhance your website’s visibility, drive organic traffic, and ultimately grow your business. - Published: 2024-10-10 - Modified: 2024-10-10 - URL: https://markitors.com/search-engine-optimization-services/webflow-seo-agency/ #1 Webflow SEO Agency Increase bookings and reduce PPC advertising costs with SEO. Schedule a consultation Building a beautiful website is just the beginning. To ensure your Webflow site reaches its target audience, it must rank well on search engines through effective SEO optimization. At Markitors, we specialize in Webflow SEO services that enhance your website’s visibility, drive organic traffic, and ultimately grow your business. Our SEO strategies are tailored to maximize Webflow’s unique features, ensuring your site achieves long-term success in search rankings. What is Webflow and its SEO Capabilities Webflow is a cloud-based website development platform that empowers users to create custom, responsive websites without the need for coding. By translating visual elements into HTML, CSS, and JavaScript, Webflow bridges the gap between design and development, making it a popular choice among web developers and designers. One of Webflow’s standout features is its robust SEO capabilities. The platform is designed to streamline SEO processes, allowing users to optimize their websites for search engines with minimal manual effort. Key SEO features include customizable meta titles and meta descriptions, which are crucial for improving search engine visibility. Additionally, Webflow supports header tags and image optimization, ensuring that all elements of your site are SEO-friendly. With Webflow, you can easily manage your site’s SEO settings, making it a powerful tool for anyone looking to enhance their website’s search engine performance. Whether you’re a seasoned developer or a novice, Webflow’s intuitive interface and comprehensive SEO features make it an excellent choice for... --- ### #1 Woocommerce SEO Company > Looking for a reliable WooCommerce SEO company? Markitors offers expert SEO services to help your WooCommerce store rank higher. - Published: 2024-10-10 - Modified: 2024-10-10 - URL: https://markitors.com/search-engine-optimization-services/woocommerce-seo-company/ #1 Woocommerce SEO Company Partner with a Woocommerce SEO company that has a proven track record of success Schedule a consultation Boost Your eCommerce Success with WooCommerce SEO In today’s competitive online marketplace, standing out from the crowd is essential, and partnering with a WooCommerce SEO company can make all the difference. Let us help you market your products and services with a tailored WooCommerce SEO strategy, a crucial component of ecommerce SEO. Our WooCommerce SEO experts at Markitors can help your brand achieve global exposure and establish industry authority through search engine optimization. Definition of WooCommerce SEO WooCommerce SEO refers to the process of optimizing a WooCommerce-powered online store to rank higher in search engine results pages (SERPs) and drive more organic traffic to the website. It involves a combination of technical, on-page, and off-page optimization strategies to improve the store’s visibility, credibility, and user experience. By leveraging WooCommerce SEO, online store owners can increase their online presence, drive more sales, and stay ahead of the competition. A woocommerce seo company can help implement these strategies effectively. Importance of WooCommerce SEO for Online Stores In today’s digital age, having a WooCommerce store is not enough to guarantee success. With millions of online stores competing for attention, it’s crucial to optimize your WooCommerce store for search engines to increase visibility, drive organic traffic, and boost sales. WooCommerce SEO is the process of improving the quality and quantity of website traffic to your online store by ranking higher in search engine... --- ### Who We Serve > Explore who we serve at Markitors. We provide tailored SEO services for industries like healthcare, e-commerce, law firms, and more. - Published: 2024-10-04 - Modified: 2024-10-10 - URL: https://markitors.com/who-we-serve/ Who We Serve Tailored SEO Solutions for Every Industry, Platform, and Market – Driving Growth One Click at a Time. Schedule a consultation Your Success Across Every Niche and MarketAt Markitors, we specialize in helping businesses of all sizes achieve search visibility, engage meaningfully with their audience, and drive real growth. Whether you're a small business looking to stand out or an enterprise aiming to dominate your industry, we have the tools and strategies to help you succeed. Industries Technology & AIInnovative SEO solutions to propel your tech or AI business into the future, increasing visibility and market share. E-commerceFrom product listing optimization to content marketing, we help e-commerce brands increase organic sales and track measurable ROI. Healthcare & WellnessBuild trust with patients and grow your practice by ranking higher for relevant medical services and conditions. Financial ServicesGrow your client base, enhance your online presence, and ensure compliance while boosting credibility in a competitive industry. Real EstateWe help real estate professionals close more deals by getting their listings in front of the right buyers and sellers. Law FirmsAttract more clients to your law firm by improving visibility on search engines for relevant legal services. CannabisNavigate the ever-changing cannabis market with SEO strategies that help your business bloom from startup to established brand. Plumbing By optimizing your website for location-based keywords and creating engaging, service-oriented content, we help you connect with homeowners and businesses in need of your expertise. Software as a Service (SaaS)Increase user acquisition with targeted SEO campaigns designed... --- ### Shopify SEO Agency > Partner with Shopify SEO Agency with a proven track record of success. Schedule your free SEO audit today! - Published: 2024-09-30 - Modified: 2024-10-10 - URL: https://markitors.com/search-engine-optimization-services/shopify-seo-agency/ #1 Shopify SEO agency Partner with a Shopify SEO company that has a proven track record of success Schedule a consultation Your SEO Experts for Shopify Store Boost Your Shopify Store’s Visibility with Our SEO Expertise At Markitors, we are a dedicated Shopify SEO agency that helps online store owners increase their organic traffic, boost conversions, and achieve sustainable growth. Our Shopify-specific search engine optimization strategies ensure your store stands out in search engine results, bringing you more qualified leads and higher sales. By focusing on keyword research, content creation, and technical optimizations, we enhance your Shopify storefront's online visibility and drive more traffic to your site. What is Shopify SEO? Definition of Shopify SEO Shopify SEO refers to the process of optimizing a Shopify online store to improve SERP rankings and increase organic traffic. It involves a combination of technical, on-page, and off-page optimization strategies to improve the store’s visibility, credibility, and conversion rates. By focusing on elements such as keyword research, site structure, and content optimization, Shopify SEO ensures that your online store is easily discoverable by potential customers searching for your products. Importance of Shopify SEO for Online Stores In the bustling world of e-commerce, standing out from the crowd is no small feat. This is where Shopify SEO comes into play. A robust Shopify SEO strategy is crucial for online stores as it helps increase search visibility, drive more traffic, and ultimately boost sales. With millions of online stores vying for attention, effective Shopify SEO can... --- ### Elementor #4936 - Published: 2024-09-30 - Modified: 2024-10-10 - URL: https://markitors.com/elementor-4936/ #1 Law Firm SEO Agency Partner with a law firm SEO company that has a proven track record of success Schedule a consultation Your SEO Experts for Your Law Firm In today’s digital age, having a strong online presence is crucial for any business, and law firms are no exception. The importance of SEO for law firm cannot be overstated, as it plays a vital role in enhancing the quality and quantity of traffic to a law firm's website. With the sharp increase in online searches for legal services, particularly in areas like personal injury, achieving high Google rankings is essential. This not only helps in attracting potential clients who primarily rely on search engines to find legal representation but also taps into the considerable revenue potential from organic traffic. What is Law Firm SEO? Law firm search engine optimization (SEO) is the process of enhancing the quality and quantity of traffic to a law firm’s website from search engines. An important SEO ranking factor includes various elements that influence how Google ranks websites, such as user experience (UX), page speed, and backlinks. Unlike direct traffic or paid channels like Google Ads, SEO traffic is organic, meaning it comes from unpaid search results. A well-executed SEO strategy can significantly boost a law firm’s online visibility, driving more organic traffic and ultimately leading to more signed cases. By optimizing their website for search engines, law firms can ensure they appear prominently in search engine results pages (SERPs), making it easier for... --- ### Cannabis SEO Agency > Markitors is a leading cannabis SEO agency helping cannabis businesses boost online visibility, drive traffic, and grow with expert SEO strategies. - Published: 2024-09-30 - Modified: 2024-10-10 - URL: https://markitors.com/industries/cannabis-seo-agency/ By focusing on organic search optimization, cannabis SEO helps your website rank higher for keywords that your target audience is using. Table of Contents What is Markitors? Markitors is a digital marketing agency that specializes in providing expert SEO services to cannabis businesses. Our team of experienced professionals has a deep understanding of the cannabis industry and the unique challenges cannabis companies face. We offer a comprehensive suite of SEO services designed to help cannabis businesses succeed in the competitive online market. From keyword research to technical SEO, our tailored strategies ensure that your cannabis business stands out in search engine results, driving organic traffic and boosting your online presence. Why Choose Markitors as Your Cannabis SEO AgencyIndustry ExpertiseNavigating the cannabis industry requires specialized knowledge and a keen understanding of its unique challenges. Cannabis companies face distinct obstacles and regulations, making specialized SEO strategies crucial for generating organic traffic. At Markitors, we have developed a deep expertise in the cannabis market, staying abreast of the latest industry trends, regulations, and consumer behaviors. Our team understands the complexities of cannabis marketing, including the strict advertising restrictions and ever-changing legal landscape. Our cannabis SEO experts are adept at creating tailored strategies that address these challenges head-on. We focus on effective local search optimization, ensuring your business reaches the right audience while adhering to all compliance requirements. By leveraging our industry-specific insights, we help your cannabis business stand out in a crowded market and connect with customers who are actively seeking your products or services. Proven StrategiesWe recognize that every cannabis business is unique, which is why we don't believe in one-size-fits-all solutions. Our... --- ### SEO Keyword Research Services > Need a keyword research service? Learn about how Markitors does long-tail keyword research for small businesses. Contact us today! - Published: 2021-11-16 - Modified: 2024-10-10 - URL: https://markitors.com/long-tail-seo-keyword-research-services/ SEO KEYWORD RESEARCH SERVICES Compete against larger competitors by targeting the right keywords. Schedule a consultation Why do you offer keyword research services? We love helping small businesses compete online against much larger companies. We ourselves are a small business that has used keyword research and SEO best practices to grow since 2012. SEO keyword research is an art. It’s a skill. And it’s something that we’ve perfected. How did we become keyword research experts and why would we even want to claim that title? Well, our company started by accident. We were financial auditors, skilled and trained to identify inaccuracies in financial documents. This training produced an innate ability to quickly recognize where companies were falling short. We decided to apply these auditing skills to internet marketing and quickly found out that we were good at it. Specifically, we were really good at auditing competitor marketing efforts, reverse engineering their success, and identifying opportunities for our clients to capitalize. Those marketing opportunities are most often in long-tail SEO keyword research. We offer keyword research services because we enjoy helping small businesses overtake companies with much larger budgets. Why are long-tail keywords important? Long-tail keywords are important because: Big companies usually ignore long-tail keywords. Long-tail keywords account for over 70% of all web searches. Long-tail keywords have higher conversion rates because they’re higher-intent-to-purchase. These keywords are less competitive and easier to rank for because they are specific and are searched for less often than seed keywords. In other words, long-tail... --- ### Tampa SEO Services > Learn how Markitors’ Tampa SEO services can help grow your Florida small business. Schedule a consultation today to get started! - Published: 2021-10-07 - Modified: 2021-10-14 - URL: https://markitors.com/tampa-seo/ Tampa SEO SERVICES Why we offer SEO services to Tampa small businesses. Schedule a consultation A Small Business SEO Company Specializing in Tampa SEO Services Markitors has been helping grow small businesses’ SEO since 2012. Our skilled team provides Tampa SEO clients with long-term, sustainable results. We are an Arizona-based SEO agency that specializes in small businesses. We’ve had experience working with business clients nationwide which gives us insight into both local and national SEO. Seeing local businesses from diverse industries grow genuinely excites us. It’s our mission to help your Tampa small business grow through SEO. Markitors is the SEO solution for small businesses located in Tampa, Brooklyn Village, Ybor City, New Tampa, and other Florida areas. We take great pride in helping our Tampa SEO clients achieve their business goals through increased organic search traffic and enhanced digital visibility. SEO AUDIT Begin Audit Learn how to increase the visibility of your website in the city of Tampa, the state of Florida, and beyond. Our free SEO audit tool aggregates over 70 of the top SEO audit tools to provide you with an analysis of your website’s search engine optimization. These critical components are crucial to your business’ organic search results. BENEFITS OF PARTNERING WITH MARKITORS FOR TAMPA SEO At Markitors, we’re a small business with a strong online presence that we built from the ground up. This firsthand experience gives us insight into local SEO that other SEO companies in Tampa likely don’t. We build the online presence... --- ### SEO Content Strategy and Creation Services > Seeking SEO Content Services for your small business? Read to learn how Markitors create SEO-driven content to help your business grow. - Published: 2021-07-27 - Modified: 2024-10-10 - URL: https://markitors.com/seo-content-services/ SEO Content Creation Services Get strategic SEO content created by the content marketing professionals at Markitors. Read to learn more about our SEO Content Strategy and Content Creation Services. Schedule a consultation What is SEO content? SEO content is content that is focused on ranking at the top of search engines like Google. SEO content is a true testament to the SEO philosophy that before you create a page of content, you should know what primary keyword and secondary keywords you want to target for that page. That way when you create the page, it has a specific SEO goal – and, if done correctly, a business goal. SEO content is different from standard content because its topics have been strategically evaluated for ranking on search engines for its target keywords first. Thus, the content has a high probability of ranking for a select number of target keywords because you (or an SEO agency) have researched those keywords, understood their intent-to-purchase levels, analyzed their keyword difficulty scores, assessed the competition, and developed a hypothesis on what exactly needs to be done in order for the pages to perform the best in the search landscape. Then, you create the content and see whether your hypothesis was on the mark or not. What is an SEO content strategy? An SEO content strategy is the research and development process before SEO-driven content is created. Strategists at Markitors will meet with you to get a sense of the high-impact keywords you want to rank... --- ### Terms of Service - Published: 2021-06-21 - Modified: 2024-10-10 - URL: https://markitors.com/tos/ An Introduction to the Terms of Service at MarkitorsWelcome to Markitors! Here is a quick summary of the highlights of our Terms of Service:Our mission is to connect small businesses with customers... and have a good time doing it. Markitors offers services that aim to connect small businesses with their customers. This gives the small businesses we work with the opportunity to grow their company in a sustainable and predictable way. Clients own the content; Once our work is approved in writing, clients take ownership of said work and Markitors is not responsible for changes made to the work. Clients are responsible for the work; changes made to our work after final approval that adversely affects the digital marketing of the Client’s list will not be Markitors’s responsibility. Month-to-month agreements with a 90-day opt-out; The length of our contracts are month to month, with a Client option to opt-out at any time if a ninety (90) day written notice is provided. We will produce a maximum of two copy written versions of SEO work. Markitors will produce the original version and a second edited version after client input. You agree to provide Markitors with access, authorization, and content. For the purposes of providing these services, client agrees to provide Markitors with Google Analytics & Google Search Console Access, website access, and use of all client logos, trademarks, website images, etc. for SEO purposes. We offer tools for you to give feedback and report complaints. If you think someone has violated... --- ### Top Internet Marketing Companies in Silicon Valley, California > Review the top internet marketing companies in the Silicon Valley, California area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2024-10-10 - URL: https://markitors.com/top-internet-marketing-companies-silicon-valley-california/ TOP INTERNET MARKETING COMPANIES IN SILICON VALLEY, CALIFORNIA Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Silicon Valley to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Silicon Valley, California area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Silicon Valley and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “small business SEO,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Bad Factor Bad Factor specializes in helping clients in the legal industry develop their websites and increase their ranking in search engines. They also provide content creation and branding services. Phone: N/AWebsite: http://badfactor. comPhone: 850-559-4269Website: http://gumarketing. com Milestone Internet Marketing Milestone Internet Marketing specializes in online marketing for travel and hospitality businesses. In particular, their work with social media has won them several industry awards. Phone: 408-492-9055Website: http://www. milestoneinternet. com Levley Marketing Levley Marketing... --- ### Top Internet Marketing Companies in Washington, D.C. > Review the top internet marketing companies in the Washington, D.C. area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2021-07-26 - URL: https://markitors.com/top-internet-marketing-companies-washington-dc/ TOP INTERNET MARKETING COMPANIES IN WASHINGTON, D. C. Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Washington, D. C. to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Washington, D. C. area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Washington, D. C. and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “digital marketing company,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Interactive Strategies Interactive Strategies uses techniques like focus groups and surveys to really understand what each client’s target audience wants from the company. Then, they use this information along with analytics to build a competitive, personalized marketing strategy. Phone: 202-223-8656Website: http://www. interactivestrategies. com Vegau Vegau is an internet marketing company that works throughout Washington, D. C. and northern Virginia. By narrowing down their work area to a local market, Vegau is able... --- ### Top Internet Marketing Companies in Toronto, Ontario > Review the top internet marketing companies in the Toronto, Ontario area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2024-10-10 - URL: https://markitors.com/top-internet-marketing-companies-toronto-ontario/ TOP INTERNET MARKETING COMPANIES IN TORONTO, ONTARIO Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Toronto to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Toronto, Ontario area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Toronto and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “small business SEO,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Hooplah Hooplah analyzes each client’s customer base – extensively – in order to decipher the best way to reach potential customers. They also aim to spread the client’s message across all online platforms in a way that reflect the company’s identity. Phone: 1-800-550-5388Website: http://www. hooplah. com Blueprint Blueprint is an internet marketing company focused on two things: traffic generation and conversion. They see these as the two most critical goals of marketing, and create campaigns with these goals... --- ### Top Internet Marketing Companies in St. Louis, Missouri > Review the top internet marketing companies in the St. Louis, Missouri area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2021-10-14 - URL: https://markitors.com/top-internet-marketing-companies-st-louis-missouri/ TOP INTERNET MARKETING COMPANIES IN ST. LOUIS, MISSOURI Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in St. Louis to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the St. Louis, Missouri area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to St. Louis and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “small business SEO,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214 Website: https://markitors. com Captiva Marketing Captiva Marketing uses ethics as a guide to good marketing. They are headquartered in St. Louis, but have two other offices in Dallas and Chicago. Phone: 314-822-3656 Website: http://www. captiva-marketing. com Unidev Unidev does software and mobile development in addition to internet marketing. They have over 200 active clients and have worked all over the world. Phone: 800-301-9589 Website: http://www. unidev. com Leap Clixx The staff at Leap Clixx has worked... --- ### Top Internet Marketing Companies in Seattle, Washington > Review the top internet marketing companies in the Seattle, Washington area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2024-10-10 - URL: https://markitors.com/top-internet-marketing-companies-seattle-washington/ TOP INTERNET MARKETING COMPANIES IN SEATTLE, WASHINGTON Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Seattle to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Seattle, Washington area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Seattle and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “small business SEO,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Portent Portent values curiosity, communication, and passion in its employees and clients. They also offer workshops and webinars for businesses in Seattle. Phone: 206-575-3740Website: http://www. portent. com Odd Dog Media Odd Dog Media offers a wide range of marketing services, including conversion optimization, web design and video production. Their dog-friendly office is located near the Space Needle. Phone: 206-569-8998Website: http://www. odddogmedia. com Web Marketing Smart Web Marketing Smart is dedicated to the concept of working smarter, not harder.... --- ### Top Internet Marketing Companies in San Francisco, California > Review the top internet marketing companies in the San Francisco, California area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2024-10-10 - URL: https://markitors.com/top-internet-marketing-companies-san-francisco-california/ TOP INTERNET MARKETING COMPANIES IN SAN FRANCISCO, CALIFORNIA Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in San Francisco to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the San Francisco, California area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to San Francisco and have worked in the industries where they now specialize. Bonus addition: we just launched our Santa Rosa SEO page as a way to help rebuild Sonoma Country (our hometown). Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “small business SEO,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Geary LSF Geary LSF creates marketing plans designed for modern internet users: meaning they work whether the customer is using a mobile device, a desktop computer, or social media. Geary LSF has five US locations and one office in Paris. Phone: 1-877-616-8226Website: http://www. gearylsf. com Jivaldi Jivaldi builds strategies and does consulting work for... --- ### Top Internet Marketing Companies in Sacramento, California > Review the top internet marketing companies in the Sacramento, California area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2024-10-10 - URL: https://markitors.com/top-internet-marketing-companies-sacramento-california/ TOP INTERNET MARKETING COMPANIES IN SACRAMENTO, CALIFORNIA Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Sacramento to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Sacramento, California area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Sacramento and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “small business SEO,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Creatine Marketing Creatine Marketing’s goal is to work side-by-side with business owners to improve their digital marketing. The firm offers different packages based on how involved a business owner wants to be in the process. Phone: 916-302-4742Website: http://creatinemarketing. com Sacramento Marketing Labs Sacramento Marketing Labs takes the pressure off of businesses by helping them with the daily management of their website and social media profiles. They also offer workshops to businesses looking to get a little help with... --- ### Top Internet Marketing Companies in Raleigh, North Carolina > Review the top internet marketing companies in the Raleigh, North Carolina area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2021-07-26 - URL: https://markitors.com/top-internet-marketing-companies-raleigh-north-carolina/ TOP INTERNET MARKETING COMPANIES IN RALEIGH, NORTH CAROLINA Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Raleigh to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Raleigh, North Carolina area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Raleigh and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “digital marketing company,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com TheeDesign Studio TheeDesign Studio is a web design and internet marketing company that works with clients around the United States. They also have an in-house video and 3D animation studio. Phone: 919-341-8901Website: http://www. theedesign. com TriMark Digital TriMark Digital places importance on creativity and teamwork when it comes to marketing. Their business has won several awards from local and national business publications. Phone: 919-785-2275Website: http://www. trimarkdigital. com COCG In the eight years they have been in... --- ### Top Internet Marketing Companies in Portland, Oregon > Review the top internet marketing companies in the Portland, Oregon area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2021-10-15 - URL: https://markitors.com/top-internet-marketing-companies-portland-oregon/ TOP INTERNET MARKETING COMPANIES IN PORTLAND, OREGON Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Portland to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Portland, Oregon area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Portland and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “digital marketing company,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Adpearance Adpearance offers lots of online marketing services, including content creating and A/B testing. They work with clients in a variety of industries, from health care professionals to ecommerce websites. Phone: 503-548-1320Website: http://adpearance. com Strategic Marketing, Inc. Strategic Marketing, Inc. is an internet marketing company that specializes in search engine management (SEM). They serve B2B companies worldwide. Phone: 503-246-6453Website: http://www. strategicmarketinginc. com Sole Position Sole Position started as a web design company, but expanded to include internet marketing... --- ### Top Internet Marketing Companies in Pittsburgh, Pennsylvania > Review the top internet marketing companies in the Pittsburgh, Pennsylvania area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2024-10-10 - URL: https://markitors.com/top-internet-marketing-companies-pittsburgh-pennsylvania/ TOP INTERNET MARKETING COMPANIES IN PITTSBURGH, PENNSYLVANIA Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Pittsburgh to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Pittsburgh, Pennsylvania area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Pittsburgh and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “small business SEO,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Eyeflow Eyeflow has been in business for well over a decade. In that time, the digital marketing firm has won numerous awards, been featured in over 40 major publications, and helped over 200 clients. Phone: 866-849-0740Website: http://www. eyeflow. com Higher Images Higher Images has been named one of Pittsburgh’s best places to work and one of the area’s 100 fastest-growing private businesses. The internet marketing company is involved with the local community and often supports Pittsburgh’s charities. Phone:... --- ### Top Internet Marketing Companies in Orange County, California > Review the top internet marketing companies in the Orange County, California area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2024-10-10 - URL: https://markitors.com/top-internet-marketing-companies-orange-county-california/ TOP INTERNET MARKETING COMPANIES IN ORANGE COUNTY, CALIFORNIA Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Orange County to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Orange County, California area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Orange County and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “small business SEO,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Young Company Young Company started as an ad agency in 1949 – right when television started gaining popularity. Now, they have expanded their reach to become one of the top B2B marketing firms in the United States. Phone: 949-376-8404Website: http://youngcompany. com Search Engine Projects The team at Search Engine Projects has over a decade of experience in online marketing and web design. They also provide services in reputation management and web translation. Phone: 1-888-669-6961Website:... --- ### Top Internet Marketing Companies in Kansas City, Missouri > Review the top internet marketing companies in the Kansas City, Missouri area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2024-10-10 - URL: https://markitors.com/top-internet-marketing-companies-kansas-city-missouri/ TOP INTERNET MARKETING COMPANIES IN KANSAS CITY, MISSOURI Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Kansas City to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Kansas City, Missouri area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Kansas City and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “digital marketing company,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com SEOMike SEOMike is a boutique internet marketing company that focuses on search engine optimization. The company strives to make websites user-friendly in addition to making them beneficial for businesses. Phone: 913-708-8739Website: http://www. seomike. com Bee Found In addition to traditional online marketing services, Bee Found also offers training and monitoring services to small and large businesses. They are also known for maintaining high-quality customer service that keeps clients happy. Phone: 913-828-3435Website: http://www. beefoundkansascity. com... --- ### Top Internet Marketing Companies in Columbus, Ohio > Review the top internet marketing companies in the Columbus, Ohio area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2024-10-10 - URL: https://markitors.com/top-internet-marketing-companies-columbus-ohio/ TOP INTERNET MARKETING COMPANIES IN Columbus, Ohio Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Columbus to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Columbus, Ohio area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Columbus and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “small business SEO,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Adept Adept is a results-driven internet marketing company that focuses on analytics in order to make marketing decisions. Their office has won numerous awards, including Columbus’ “Best Place to Work” in 2012. Phone: 614-452-4011Website: http://www. marketingadept. com Cement Marketing Cement Marketing believes in marketing on every platform available. The work alongside clients and mold ideas to fit the client’s specific needs. Phone: 614-564-9216Website: http://cementmarketing. com The Social Firm When it comes to marketing, The Social Firm takes a... --- ### Top Internet Marketing Companies in Indianapolis, Indiana > Review the top internet marketing companies in the Indianapolis, Indiana area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-04 - Modified: 2024-10-10 - URL: https://markitors.com/top-internet-marketing-companies-indianapolis-indiana/ TOP INTERNET MARKETING COMPANIES IN INDIANAPOLIS, INDIANA Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Indianapolis to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Indianapolis, Indiana area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Indianapolis and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “small business SEO,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Fusework Studios Fusework Studios is based in Indianapolis but also has an office in Muncie, Indiana. This internet marketing company provides multiple digital marketing services, including technical support and video production. Phone: 317-275-2775Website: http://www. fuseworkstudios. com IMAVEX Internet Marketing IMAVEX Internet Marketing has been in operation for 15 years and served over 1300 clients. They work with businesses all over Indiana. Phone: 317-774-7460Website: http://www. imavexmarketing. com Site Strategics Site Strategics does internet marketing for businesses of all sizes.... --- ### Email Template Design Services > Want to improve conversions? Hire Markitors. MailChimp experts since 2012, for our email template design services. We'll start designing and start testing. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/custom-email-template-design-services/ Want to improve conversions? Hire us and our custom email template design services. We’ll start designing, and start testing. Schedule a consultation What are the best email templates? The best email templates are ones that get results (and don’t just look pretty). It’s impossible to know in advance which email template design will work best for your subscribers. Yes, you can copy the competition. Yes, you can choose a predesigned template from your email provider. Yes, you can send out a plain text email with your shiny company logo in the header. But you still won’t know which design is best for your business. True email template design is figuring out what works best for your audience. Consider this: some email template designs work better than others, and the difference in results can be anywhere from 20% to 200% per email. Would you want to double your email revenue on every email? We know we sure would. Let’s do some quick math:Consider that with an average email template, you make $500 per email. Consider with a custom email template design, you earn 20% more and make $600 per email. Let’s say you send out 12 emails per year. The difference between the average and an optimized email template is about $1,200 per year. Yowza. And’s that’s just with the minimal effort of optimizing your email template. So how do you know which email template is best for your business? You don’t, and we don’t either. But we’ll tell you exactly... --- ### Wordpress Website Development > Get a responsive, secure and SEO friendly WordPress website. Learn more about our Wordpress website development services at Markitors. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/wordpress-website-development-services/ WORDPRESS WEBSITE DEVELOPMENT SERVICES Get a responsive, secure and SEO friendly WordPress website. Schedule a consultation What is your Wordpress Website Development process? Our website development timeline is 4 weeks. Here’s the timeline and our process. Week 1: Develop sitemap and schedule kick-off call with Markitors web development team and your teamWeek 2: Markitors team develops initial site based on sitemapWeek 3: Markitors shares website with your team. Your team makes revision requests. Week 4: Markitors makes revision requests. Your team approves site or makes final revision requests. Markitors launches site after your approval. What is your Wordpress Website Development cost? Our average price for a WordPress website is $5,000 and includes:Responsive WordPress websiteMobile Optimized2 rounds of website revisionsBasic SEO Optimization & Keyword ImplementationSSL SecureWordPress plugin optimization(1) hour of training so you’ll feel comfortable making updates to the websiteBuild out of up to 10 pages, plus a blogFree hosting on dedicated server for first 12 months through WPEngineInbound marketing strategyIn addition, our monthly digital marketing packages range from $1500 – $5000 / month. We have some flexibility on the development cost if:We reach an agreement to do some ongoing marketing after the site launchesWe reach an agreement to host the website at $30 / monthWe include a backlink to the Markitors website from the footer of the new site Can I review some of your WordPress website development examples? Here are a few examples of our work... we’d encourage you to view them on Spyfu. com as well to examine... --- ### Tempe Chamber of Commerce > Tempe Chamber of Commerce and Markitors have partnered together to create community-driven content. Learn more about the partnership. - Published: 2021-04-03 - Modified: 2021-04-22 - URL: https://markitors.com/tempe-chamber-of-commerce/ COMMUNITY PANELS Get Published Why have The Tempe Chamber of Commerce and Markitors formed a partnership? The Tempe Chamber of Commerce has partnered with Markitors to bring you content driven by community insights. Sharing knowledge is the quickest and best way to empower the local business community. The new partnership was created to offer the Tempe community valuable content, such as:Thought leadership, generated by industry experts and their adviceArticles on local jobs, strategies, and tipsCareer & leadership development tipsThe Tempe Chamber of Commerce and Markitors are excited to start this partnership and help empower the local business community. How do Community Panels work? Community members respond in 3-5 sentences to predetermined question promptsMarkitors editors select the best answers and form them into articles to be published on the Tempe Chamber blogThe content produced is highly shareable, thanks to the reach of the multiple members featured How do I get involved? If you are a member of the Tempe Chamber of Commerce, you can start answering the latest questionnaire. Include the subject line “Tempe Chamber Panel” and we will send you the latest Tempe Chamber questionnaire with opportunities to contribute to an upcoming article. If you are a business owner or a professional in the Greater Phoenix area, email partnerships@markitors. com for a questionnaire with upcoming article opportunities. Include the subject line “Community Panelist” and we will send you the latest questionnaire with opportunities to contribute to an upcoming article across all of our Partners. To view the most recent articles... --- ### Social Media Strategy Services > Develop a social media plan to reach more customers and maximize your ROI with our social media strategy services. Learn more about our simple framework. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/social-media-strategy-services/ Develop a social media plan. Schedule a consultation What is a social media audit? With every social media strategy we conduct a social media audit. A social media audit enables us to evaluate your social media marketing performance and determine the necessary steps to deliver results from social media efforts. Our social media audit takes a close look at the following components:Competitors: What other companies are doingListening: What are people saying about you onlineCustomers: Where do you customers spend their time onlineCommunity: How fans engage with and support your brandCopywriting: Tone and personality of your brandImage: Look and feel of your brandFrequency: How often you share content with followersSend Time: Best times and days to share contentAutomation: How automation tools incorporate into your strategyThe end result of our social media audit is a PDF deliverable with our recommendations, as well as a presentation delivering our findings. How do you measure the success of a social media strategy? Measuring the success of a social media strategy is one of the toughest challenges business owners face. What does all the boosting, posting, liking, commenting, and following really do for your business? 1. Establish KPIs. Key performance indicators can include metrics like sales, followers, reach, and engagement. 2. Measure KPIs. Each week you should measure and report on the results from your KPIs. 3. Determine ROI. Translate KPIs into ROI. What value does each KPI have on your business? Creating a social media strategy helps you answer the tough questions surrounding your activity... --- ### Social Media Management Company > Markitors is a social media management company that doesn't believe in outsourcing. We manage your social media and then hand over our blueprint. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/social-media-management-company/ We’re a social media management company that delivers leads for B2B companies. Schedule a consultation Why don't you believe in social media outsourcing? We’re a social media management company that doesn’t believe in outsourcing. We don’t want to manage your social media efforts forever. Why? Because outsourcing your social media doesn’t work in the long term. No social media management company, including us, cares more about your business than you do. If they say they do, they’re probably lying. But, we’ve found it to be valuable for companies to look to us to help them get on the right track. And that’s exactly what our social media management service does. It puts you on the path to social success. Our social media management service gets things rolling. Companies trust us to manage their online presence. In that time, you’ll steadily see your online presence grow. Your interactions with customers will happen much more frequently. You will begin to see your online community strengthen. And after some time and cultivation, we’ll hand the reins back to you. What is your social media management services pricing? Our social media management services pricing is anywhere from $1,500-$5,000 per month. Our average client agreement includes additional digital marketing services such as SEO, PPC, and Email Marketing into these monthly agreements. This monthly management fee includes:Social Media posts on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+Social Media monitoring to reply to comments, messages, and keyword mentionsPaid advertising management, including Facebook ads, LinkedIn ads, Twitter ads,... --- ### Social Media Audit > Evaluate your social media marketing performance with a social media audit by Markitors. Learn more about what we do as social media marketing auditors. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/social-media-audit/ Evaluate your social media marketing performance. Schedule a consultation What are some of the social media audit questions you ask? This article we wrote in Huffington Post lists some of those social media audit questions. Here are some additional social media audit questions we ask ourselves during the process:What platforms have competitors established themselves on? What are competitors posting about? Do competitors appear to be successful? What platforms are competitors not using that can work to your competitive advantage? What can your business incorporate into its social media strategy that other competitors are doing? How can you be better than competitors? Where is the inspiration in social media, right now, whether it’s in your industry or not? What are people saying about your brand online? What are industry influencers sharing in their feeds? How can you incorporate your brand into the conversation? Where are your customers online? Which platforms are you effectively reaching these customers? When are your customers online? What are the most popular times, and when do people want to engage with your brand? What forms of advertising are you engaged in, and which of these types of campaigns could work for your company? Do you have an email list? Where does your community interact with your content? Where do you interact the most with your community? Is your team creating original, engaging images that mirror the imagery on your website? When someone visits your Instagram profile page, what are your images saying about your brand? Are they... --- ### SEO for Insurance Agencies > Need to save money on paid ad costs for your insurance agency? Check out our SEO for Insurance Agencies page for all our top tips. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/insurance-agency-seo/ #1 INSURANCE SEO AGENCY How to build your insurance agency's online profile with SEO. Schedule a consultation Insurance Agency SEO Audit Begin Audit AUDIT YOUR INSURANCE AGENCY WEBSITE TO LEARN HOW TO IMPROVE BRAND AWARENESS AND INCREASE REVENUE. SEO Services for Insurance Agencies Content 1 Quality SEO content that drives organic website traffic. Digital PR 2 Digital PR services to build brand awareness for your insurance agency brand. Technical 3 On-Page optimizations to your insurance agency website. SEO CASE STUDIES Lead Generation How an executive search firm went from 0 to 75,000 monthly visits to generate a sustainable flow of inbound leads. Learn More Local SEO How a non-profit went from nearly closing their doors to becoming the largest adoption agency in Texas. Learn More Insurance Agency Marketing Articles What Do The Best SEO Companies Do? From SEO campaigns to backlinks, here’s what the best SEO firms do each month for business owners. Learn More How To Increase Sales With SEO Services Tips for Ecommerce stores and B2B businesses to boost the bottom line with search engine marketing. Learn More Additional Online Marketing Articles A roundup of articles our marketing agency contributes to outlets like Forbes, Paypal, and Thunderbird. Learn More TESTIMONIALS I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online. — Brian Mohr, Co-founder of Y Scouts Insurance Agency SEO Experts If you Google the term, “digital marketing company,” you’ll most likely find Markitors... --- ### SEO for Drug Rehab and Alcohol Addiction Centers > Tired of paying for expensive PPC ads to market a drug rehab or alcohol addiction center? Learn how SEO can save you money and attract consistent leads. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/addiction-rehab-seo/ #1 DRUG REHAB AND ALCOHOL ADDICTION CENTER SEO AGENCY How to build your drug rehab and alcohol addiction center brand's online profile with SEO. Schedule a consultation What is SEO (search engine optimization) for drug rehab and alcohol addiction centers? There are a number of marketing strategies that are proven to attract new patients for drug rehab or alcohol addiction centers. Pay-per-click advertising. Cold calling. Email marketing. Social media. All of these tactics have their place, but we prefer SEO. Why? Because SEO can help drive sustainable, predictable web traffic each month. How? SEO increases websites’ visibility in search engines. And more visibility in search engines = more patients. For example, did you know the keyword ‘methadone’ is searched over 100,000 times every month? If you run a rehab center that provides methadone, ranking for a search term like this is a big deal. Even if only a small percentage of ‘methadone’s monthly views convert to leads, the ROI can be impressive. There’s a reason the US market alone is expected to spend some $80 billion on SEO this year. It works. Are you interested? Feel free to contact us for more information. These days though, most financial services professionals recognize they need to reach as many potential clients as possible—and that means digital marketing. Search engine optimization (SEO) is the crux of any successful digital marketing strategy. SEO agencies have a number of services that are perfect for financial services companies and meet all regulatory requirements. These include:High-quality SEO... --- ### Santa Rosa SEO Services Company > Markitors is an SEO company founded by a Santa Rosa native. We offers a variety of SEO services to help drive new customers to Santa Rosa businesses. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/santa-rosa-seo/ SANTA ROSA SEO AGENCY Why we offer SEO services to Santa Rosa based businesses. Schedule a consultation What's your story? How did life take you in the direction of offering SEO services to Santa Rosa? What inspired me to create this page? Basically, I want to see all things Santa Rosa succeed. I was born and raised in Santa Rosa, CA. I moved to Scottsdale, AZ after graduating from the University of Arizona, but if home is where the heart is... well, you know that Sonoma County is pretty easy to fall in love with. Cutting to the chase, Markitors is really good at SEO. More specifically, we’re great at helping a small business expand their customer base by marketing their services online. So, if your business can just as easily service a customer in Pennsylvania as you can in Santa Rosa, then we can help you. And if you’re in Santa Rosa, we want to help you. Why? Because we want to do our part in rebuilding what was lost in the fires. 2017 was rough for so many of us. Both of my parents lost their respective homes, and watching the Tubbs Fire transpire with my best friend (a proud Windsor resident) from my house in Arizona... well, let’s just say that there is motivation to help make Santa Rosa stronger than ever, starting with your business. What clients have you worked with in Santa Rosa? Just a couple. We’ve worked with Barrel Brothers Brewing Company (located out... --- ### PPC Audit > Markitors is a PPC audit company started by financial auditors. We provide an independent PPC audit service for companies looking to improve with PPC. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/ppc-audit/ PPC AUDIT SERVICE An independent evaluation of your paid advertising performance. Schedule a consultation What is a PPC audit? A PPC audit is an analysis of critical components that can impact a company’s paid advertising results. Markitors aggregates all of the top PPC audit and analysis tools to evaluate critical PPC advertising components in order to deliver a prioritized action plan to help a company improve their PPC efforts. What is on your PPC audit checklist? Here are the critical components that we evaluate in a PPC audit and AdWords review:Advertising Research: Uncover competitors’ best keywords, ad strategies and budget. Keyword Research: Find the right keywords, get long-tail keywords, gather phrase matches. Quality Score: How your Quality Score is impacting rankings and costs. Click-Through Rate (CTR): Factors impacting your CTR results so you don’t lose ground to competitors. Ad Text Optimization: How your ad text impacts impressions, clicks, CTR and ad ranking. Landing Page Optimization: Analysis of the user experience once they click on an ad. Wasted Spend: Identify irrelevant keywords that don’t convert. Account Activity: Best practices within your PPC account to see better success. Budget: Maximize opportunity and minimize waste with the right budget amount. Tracking: What’s right or wrong with your conversion tracking. What are some of the PPC audit questions you ask? This article we wrote in Huffington Post goes into detail around these questions. Here are some additional PPC audit questions we ask ourselves during the process:Is conversion tracking enabled? Are remarketing audiences enabled? Which... --- ### Pay Per Click Advertising Services > Markitors is a digital marketing company that offers pay per click advertising services to small businesses. We are a Google Partner and geek out on ROI. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/pay-per-click-advertising-management-services/ We are a Google Partner that offers pay per click advertising services to small businesses. Schedule a consultation What are pay per click advertising services? Pay per click advertising services allow businesses to create ads and target specific customers to generate more leads and sales. Pay per click (PPC) advertising can be overwhelming and time consuming for business owners, which is why Markitors provides these services. Here are some of the daily activities we perform as part of our pay per click advertising services:Check spend to make sure we’re not going to go over budget. Check Keywords For First Page Bid AdjustmentsCheck Keywords For Low Quality ScoresCheck for conversionsAdjust keyword bids for conversionsAdd new keywordsCreate new versions of ad copyCheck Google’s suggestions to see if there’s any good opportunities. Add Negative KeywordsDeliver Report To Client By Email Or Phone What are some of your beliefs around pay per click advertising? Here’s what we know to be true about Pay Per Click Advertising services. Patience is key. Successful online advertising campaigns can be profitable the day it begins or they can take up to 6 months to have a positive return. Facebook ads don’t work for everyone. We once spent $25,000+ on a Facebook advertising campaign and only made $5,000 back. You don’t have to be a math expert to know that’s not a good return. Just because the advertising platform exists doesn’t mean your customers are there. If the plane flys, fly it as high and far as it will... --- ### Newsletter Management > We started a newsletter 10 years ago. Now we provide email newsletter management services for clients ranging from small businesses to $1B corporations. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/email-newsletter-management-services/ EMAIL NEWSLETTER MANAGEMENT SERVICES Your subscribers are unique. Your email newsletters should be too. Schedule a consultation What are the typical services an SEO agency for financial services offers? You probably send marketing emails out every week/month/quarter via Mailchimp. You probably have been doing this all in-house and are looking at options to outsource your email campaigns. You’ve come to the right place. Here’s what is included in our email newsletter management services:Email campaign strategy (what emails should we be sending, to who, how often, when, and why? )Email template refresh (ensure that the campaigns are optimized for delivery)Email campaign creation (copy, images, graphics, call to action)Email campaign reporting (we’ll report on the results within 48 hours)Optional: Facebook ad management (we’ll match your email list with Facebook users, create a campaign based on your email campaign, and advertise to them on Facebook. This ensures you reach the majority of your list, because email campaigns typically reach a small segment of your list, leaving the other 70-80% blind to your messages)We can also assist in a couple other ways, including:Email campaign automationList growth (looking at your email pop ups on your site, sign up forms, and recommending what to implement for list growth)Ad managementSEO, PPC, and Social Media management How much does email newsletter management cost? We can send weekly emails for a monthly cost of $1,000, or $250 per email campaign. We propose engaging us for 3 months and making a determination on whether to continue from there. Do you... --- ### Local SEO For Restaurants: Case Study > Learn about local SEO for restaurants in this case study from Markitors, where local SEO helped increase foot traffic on a limited marketing budget. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/local-seo-restaurants/ Local SEO Case Study Local SEO for Restaurants Multi-location Fro-Yo Chain Overview Markitors worked with a regional frozen yogurt franchise with 20+ locations on the east coast. Our engagement started with a full scale digital marketing audit of all SEO, PPC, Email and Social Media marketing efforts. Among the audit findings was an opportunity to improve Local SEO and drive more online and offline conversions with a limited marketing budget. Challenge As a tightly run franchise, marketing efforts were fairly centralized among all franchisees. Marketing efforts were mainly controlled in-house, leaving the door open to guide future marketing efforts. The challenge was in providing the internal team with specific direction to execute high converting marketing campaigns, as well as launching a hyper Local SEO campaign to raise visibility for multiple locations within the same city – often less than a mile away from each other Solution Markitors developed a Local SEO marketing blueprint for the internal marketing team that would help raise the visibility of all 20+ franchisees. The blueprint shared a step by step process on a hyper Local SEO search strategy that included NAP (name, address, phone number), local links, and technical SEO for the corporate website. In addition, the Local SEO strategy called for the restructuring of landing pages with local keywords. Since many locations were in the same city, Markitors recommended combining these locations into one centralized city page to outrank other competitive fro-yo chains. Result The fro-yo franchise increased online visibility, and subsequently, foot traffic... --- ### Local SEO For Franchises: Case Study > Learn about local SEO for franchises in this case study from Markitors, where local SEO helped reduce paid advertising spend by six figures annually. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/local-seo-franchises/ SEO Case Study Local SEO for Franchises franchise with 150+ locations Overview Markitors worked with a nationally known sports nutrition franchise with over 150+ locations nationwide. Our engagement started with a full scale digital marketing audit of all SEO, PPC, Email and Social Media marketing efforts. Among the audit findings was an opportunity to improve Local SEO and reduce localized paid advertising spend in the process. Challenge As a franchise, marketing efforts are inconsistent and decentralized. Some franchisees engaged in Local SEO, while other franchisees had inconsistent information displayed about their business across the board. To make matters worse, some were overspending on paid advertising and driving traffic to pages not optimized for mobile search. The consistencies offered with Local SEO, along with the ease of rolling out a marketing blueprint to franchisees, made Local SEO an appealing option. Solution Markitors developed a Local SEO marketing blueprint for all 150+ franchisees. The blueprint walked franchisees through a step by step process on how to improve their Local SEO search rankings in their local area. At the franchise level, the Local SEO strategy Markitors developed called for the development of optimized landing pages with local keywords that better represented each location. Local business listings on the website were not ranking well for localized keywords, and franchisees voiced that they needed more marketing support from HQ. An investment in content on the central website would help drive more inbound leads and foot traffic for each location. Result The sports nutrition franchise saved... --- ### Fitness SEO Services | SEO for Gyms & Equipment > Want to reduce ad costs and increase revenue? Fitness SEO services can teach you how to tap into one of the best marketing channels around—search engines. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/fitness-seo/ #1 FITNESS SEO AGENCY How to build your fitness brand's online profile with SEO. Schedule a consultation If you run a fitness business or gym, then you're likely aware that having an online presence is crucial. With countless gyms and fitness centers vying for attention, how do you ensure that potential clients find you first? The answer lies in having effective SEO for gyms. What is Gym SEO? Gym SEO is a strategic process designed to enhance your fitness center's visibility on search engines. It involves optimizing your website with relevant keywords, like “gym,” “fitness,” or your specific services, so potential clients can find you more easily when they search for fitness solutions. High-quality content, effective keywords, and backlinks from credible sites play a major role in improving your gym's SEO rankings. Not only does this boost your online presence, but it also drives more organic traffic to your site, creating a higher potential for conversions and memberships. Why Does the Fitness Industry Need SEO and Digital Marketing? The fitness industry, with its ever-evolving trends and vast clientele, has become incredibly competitive. Potential clients often start their journey by searching online for local gyms or fitness centers. A BrightLocal survey indicates that over 98% of people use search engines to look for information about local businesses. If your gym isn’t showing up on the first page of search results, you're losing out on potential sales. Moreover, people don't just look for a gym; they search for specific fitness programs, personal... --- ### Email Marketing Audit > Evaluate your email marketing performance with an email marketing audit by Markitors. As digital marketing auditors, we aggregate top tools into one audit. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/email-marketing-audit/ Evaluate your email marketing performance. Schedule a consultation What is an Email Marketing audit? An email marketing audit is an analysis of critical components that can impact a company’s email marketing results. Markitors evaluates these critical email marketing components to deliver a prioritized action plan to help a company improve their email marketing efforts. These days though, most financial services professionals recognize they need to reach as many potential clients as possible—and that means digital marketing. Search engine optimization (SEO) is the crux of any successful digital marketing strategy. SEO agencies have a number of services that are perfect for financial services companies and meet all regulatory requirements. These include:High-quality SEO ContentDigital PR and White Hat BacklinkingTechnical SEOLocal SEOMonthly Reports What is on your Email Audit checklist? Here are the critical components that we evaluate in an email audit:Subject Lines: How your email subject lines impact your performance. Sender Name: How you build trust with subscribers. Personalization: How your emails are relevant to subscribers. Body Copy: How your emails are concise and compelling. Image How your images attract a subscriber’s attention. Call To Action What drives subscribers to click and convert. Mobile Optimization: How your emails appear on mobile devices. Frequency: How often you should send emails to subscribers. Send Time: Best times and days to send emails. Automation: How automation is engaging and servicing subscribers. What are some of the Email audit questions you ask? This article we wrote in Huffington Post goes into detail around these questions. Here... --- ### Email Marketing Agency > Markitors is a MailChimp email marketing agency that creates and sends emails for clients ranging from small businesses to billion dollar corporations. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/full-service-email-marketing-agency/ MAILCHIMP EMAIL MARKETING AGENCY We are MailChimp experts. Send better email to best market your products and services. Schedule a consultation What services do you offer as a MailChimp email marketing agency? MailChimp Email Marketing ServicesWe are a full service MailChimp email marketing agency in Arizona. Here are some of the email marketing services we offer:Email Marketing Campaign ServicesWe’ve A/B tested subject lines and built campaigns for companies of all different shapes and sizes. We can share exactly how to grow your list and increase revenues through email marketing campaigns. MailChimp Template Design ServicesSome email template designs work better than others, and the difference in results can be anywhere from 20% to 200% per email. Would you want to double your email revenue on every email? We know we sure would. Email List Management ServicesWe’ll check your list permissions, manage your list, and ensure relevant email content is being delivered to your subscribers. Email Marketing Automation ServicesWelcome new and potential customers. Follow up on website activity. Put purchase data to good use. Email marketing automation is for everyone. Save time and send effective campaigns with our email marketing automation services. Email Campaign Strategy ServicesNot sure what types of emails to send? We’ll analyze your list of subscribers and help you determine what content to send, how often to send, and when to send. Email Data Analysis ServicesBy just sending out emails without analysis, companies miss out on what people want AND ignore using their own data to find the answers.... --- ### Email List Management Services > Our email list management services check your list permissions, manage your list, and ensure relevant email content is being delivered to your subscribers. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/email-list-management-services/ Effectively manage your list with our email list management services. Schedule a consultation What is email list management? Email list management keeps your lists clean and your content relevant to your subscribers. The analogy we like to use is around random Facebook friend or LinkedIn connection requests. How often does this happen:You get a Facebook friend or Linkedin connection request from someone you don’t know. You accept. Then, you begin seeing updates in your news feed of what this person had for lunch. All too often. What does this have to do with managing your email list? Just like you don’t care about what a stranger you randomly accepted as a friend had for lunch, your subscribers may not care about your content. That’s where effective email list management comes in. It simply puts subscribers in the right place so that you can send them the right content. What are some email list management best practices? There’s three areas that email list management services focus on: List Permission, List Management, and Content. Let’s look at best practices for each area. List PermissionPermission based email marketing is the way to go. Period. No one loves getting more email, and people definitely don’t like getting what they consider to be spam. List permission really has three simple ways to ensure you have permission to send email. All email subscribers need to opt-in. This means no lists that are bought or scraped should be used – even if the list of recipients is... --- ### Email Campaign Services > We’ve sent millions of emails through our email campaign services. Learn about what we know to be true for effective email marketing management. - Published: 2021-04-03 - Modified: 2021-10-18 - URL: https://markitors.com/email-marketing-campaign-services/ EMAIL CAMPAIGN SERVICES Grow your list and deliver valuable content with custom email campaigns. Schedule a consultation Why do email marketing? What if Google moves you to page 2? What if Facebook continues to limit the reach of your posts? What if Twitter shows you the fail whale? When you rely on other marketing platforms to reach your customers, you play by their rules. Email gives you direct communication with your customers and frees you of the dependency on other marketing channels for your success. The best way to control your destiny for your business is to build and grow your email marketing efforts. Managing email marketing campaigns have been the #1 way we’ve helped clients grow over the years. We’ve A/B tested subject lines and built campaigns for companies of all different shapes and sizes. Clients ranging from a high end apparel company to an international airline to a commercial real estate powerhouse have all trusted us to manage their email marketing efforts. Needless to say we have some experience with email marketing and can share exactly how to grow your list and increase revenues through email marketing campaigns. What are some of your beliefs about email marketing? There are many advanced things about email marketing that you can get hung up on but we’re going to share a few of our beliefs. Here’s what we know to be true about our email marketing campaign services. The list is key. The best way to be an effective email marketer... --- ### Email Automation Services > Save time and send effective email campaigns with our email automation services. Markitors has been a MailChimp expert for 6+ years and can help you out. - Published: 2021-04-03 - Modified: 2021-10-19 - URL: https://markitors.com/email-marketing-automation-services/ EMAIL AUTOMATION SERVICES Save time and send effective email marketing campaigns. Schedule a consultation What is email automation and how can I use it for my business? Email automation enables you to send specific email campaigns to your customers (and prospective customers) when they take specific actions. These specific actions can include:Welcoming new and potential customersFollowing up on website activityPutting purchase data to good useEvent EmailsLet’s elaborate on these different areas below. 1. Welcoming new and potential customersSay someone has visited your website for the first time. What do they see? A discount code in exchange for their email? A whitepaper to download in exchange for an email? Or perhaps, the only place to input their email address is when they checkout. We’ve set up email automation tracks for each of these different types of customers. These tracks range from a single email showcasing your services to a series of several emails that onboard customers as to what your company is all about. 2. Follow up on website activityRemember our automation story at the beginning of this page? That’s an example of a follow up on website activity. A customer makes a purchase, and an automated email (that looks personalized) goes out to see if they’re happy. We’re also able to send emails based on other pieces of activity, like what webpage they signed up for emails, if they opened any of the automated emails, and if they made a purchase. 3. Putting purchase data to good useThis is where... --- ### Content Marketing Services > SEO content marketing services are a necessary part to a marketing strategy. Discover the how, why, and when these services are used. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/content-marketing-services/ SEO CONTENT MARKETING SERVICES Reach the right people with the right SEO content marketing agency. Schedule a consultation What is content marketing? Content marketing is an approach to marketing that is focused on crafting and sharing valuable, relevant, and consistent content to reach and retain a target audience. The content is developed in a way where it is designed to drive awareness, generate leads, and ultimately garner conversions for your business. Generally speaking, content marketing can range from social media posts, to blog posts, landing pages, product pages, and more. These digital materials aim to drive organic traffic to your website and attract new customers. A successful content marketing strategy will provide users with valuable insights, bring customers to your business, increase conversions, and drive brand awareness. What is a content marketing strategy? A content marketing strategy is a blueprint that focuses on how to create and promote content to attract prospective customers to your business. A content marketing strategy starts by identifying what content to create. Once a content plan has been established, the next step is to determine how to market your content using the four main types of online promotion: SEO, Pay Per Click Advertising, Email Marketing, and Social Media Marketing. Then, once a content marketing strategy has been established, it’s time to execute on the strategy. Why do I need a content marketing strategy? There’s no denying it: attracting attention to your content today is hard. In fact, by the time you roll out of bed... --- ### Computer Repair SEO > Markitors is a Computer Repair SEO company that offers local SEO services. We drive new customers to your business with Local SEO. - Published: 2021-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/computer-repair-seo/ #1 COMPUTER REPAIR SEO COMPANY Drive new customers to your business without having to lift a finger. Schedule a consultation What is Computer Repair SEO (search engine optimization)? When people search for computer repair services, where’s the first place they go? Search engines, of course. That means if you want more customers calling you for computer repair help your website needs to be prominently featured in search results for the right keywords. SEO services can make that happen. SEO works to increase a website’s visibility online by moving them up search engine results pages (SERPs). On top of that, SEO improves brand awareness, builds quality content for your website, and corrects technical errors that could be hurting your results. If all this sounds interesting to you, feel free to contact us or give us a call at (480) 550-6336 for more information. There’s a big need for virus removal and data recovery services these days. How do SEO services help bring these customers to me? By targeting keywords like ‘virus removal help’, ‘virus removal near me’, and ‘data recovery services’ in our SEO strategies, we can bring in targeted visitors to your site who are more likely to convert into customers. Strategic content that answers frequently asked questions and relays valuable information to potential customers is one of the best ways to increase inbound leads. So if you’re tired of paying for those expensive pay-per-click ads, give us a call, we’d be more than happy to help you increase your... --- ### Top Internet Marketing Companies in Detroit, Michigan > Review the top internet marketing companies in the Detroit, Michigan area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-02 - Modified: 2021-07-26 - URL: https://markitors.com/top-internet-marketing-companies-detroit-michigan/ TOP INTERNET MARKETING COMPANIES IN DETROIT, MICHIGAN Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Detroit to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Detroit, Michigan area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Detroit and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “digital marketing company,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Detroit Internet Marketing Detroit Internet Marketing uses their broad knowledge of the local and national market to help build each client’s marketing efforts. They offer multiple internet marketing services including SEO, website design and copywriting. Phone: 586-431-1300Website: http://detroitinternetmarketing. com Target Marketing Solutions Target Marketing Solutions has been helping businesses with online marketing since 1995. They also provide services in mobile app development and video production. Phone: 1-517-552-1370Website: http://www. targetmarketingsol. com eDetroit eDetroit is an internet marketing company that... --- ### Top Internet Marketing Companies in Cincinnati, Ohio > Review the top internet marketing companies in the Cincinnati, Ohio area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-02 - Modified: 2021-07-26 - URL: https://markitors.com/top-internet-marketing-companies-cincinnati-ohio/ TOP INTERNET MARKETING COMPANIES IN CINCINNATI, OHIO Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Cincinnati to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Cincinnati, Ohio area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Cincinnati and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “digital marketing company,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Web Marketingville Web Marketingville is not just an internet marketing company – they also work to make brands recognizable in their community. They also give clients regular progress reports during campaigns – not just when the campaigns is complete. Phone: 513-489-5550Website: http://www. webmarketingville. com Take Notice Take Notice operates in Cincinnati and North Kentucky. Their staff has over 50 combined years of advertising and marketing experience in different areas of the field. Phone: 859-781-4021Website: http://www. takenotice. com Paul... --- ### Top Internet Marketing Companies in Boston, Massachusetts > Review the top internet marketing companies in the Boston, Massachusetts area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-02 - Modified: 2021-07-26 - URL: https://markitors.com/top-internet-marketing-companies-boston-massachusetts/ TOP INTERNET MARKETING COMPANIES IN BOSTON, MASSACHUSETTS Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Boston to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Boston, Massachusetts area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Boston and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “digital marketing company,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Integrated Digital Strategies Integrated Digital Strategies has offices in Boston and Orlando. This internet marketing firm picks and chooses which marketing tools to use in order to best fit the client’s need. Phone: 978-938-4477Website: http://www. idigitalstrategies. com Overdrive Interactive Like its clients, Overdrive Interactive works toward innovation while elevating the company’s current endeavors. Since 2005, their campaigns have won numerous industry awards. Phone: 617-254-5000Website: http://www. ovrdrv. com inSegment The internet marketing company inSegment uses strategy and creativity to... --- ### Top Internet Marketing Companies in Atlanta, Georgia > Review the top internet marketing companies in the Atlanta, Georgia area. Top 5 list created by Markitors - 602-910-1214 - Published: 2021-04-02 - Modified: 2024-10-10 - URL: https://markitors.com/top-internet-marketing-companies-atlanta-georgia/ TOP INTERNET MARKETING COMPANIES IN ATLANTA, GEORGIA Finding an internet marketing company you can trust is tough. We created this list of the top internet marketing companies in Atlanta to make your decision a little easier. Schedule a consultation We’ve compiled a list of five internet marketing companies that help improve the online efforts of companies in the Atlanta, Georgia area. These companies all have been recommended to be included on this list. Some of these internet marketing companies utilize a network of online marketing experts located in major cities across the country. Others are local to Atlanta and have worked in the industries where they now specialize. Markitors Markitors is an internet marketing company operating nationwide. Markitors specializes in lead generation through the utilization of SEO, Paid Advertising, Email, Social Media and Website Development marketing tactics. If you Google “small business SEO,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward online. Phone: 602-910-1214Website: https://markitors. com Grey Umbrella Marketing Grey Umbrella Marketing is a marketing company dedicated to finding businesses new customers and making sure old customers return. They don’t view marketing as a black and white subject. Instead, Grey Umbrella Marketing makes sure each of their clients has a personalized marketing plan. Phone: 850-559-4269Website: http://gumarketing. com Cardinal Web Solutions Cardinal Web Solutions specializes in SEO and PPC advertising for clients in the Southeastern United States. They use searches and company insight to give... --- ### Local SEO Case Study For Nonprofit With Multiple Locations > In this Local SEO case study, learn how an adoption agency went from almost closinig their doors to becoming the #1 adoption agency in their state. - Published: 2021-04-02 - Modified: 2024-10-10 - URL: https://markitors.com/local-seo-case-study/ SEO CASE STUDY LOCAL SEO nonprofit with 11 different locations Overview Texas Adoption Center is a non-profit in Round Rock, Texas. We’re not gonna lie... when Texas Adoption first came to Markitors, we were doing everything we could to drive the needle. Nothing was working. When month 3 of our engagement came along, Texas Adoption was on the verge of closing their doors. Something had to give. Challenge As a nonprofit, Texas Adoption Center couldn’t afford to pay $25 per click on competitive adoption placement keywords. AdGrants, with their $2 per click limitations at the time, certainly wasn’t doing any good. Texas Adoption Center had to find an alternative way to compete online through keyword searches, which left Local SEO as the best marketing tactic to help support their 11 different locations around the state. Solution Markitors deployed a Local SEO campaign for each location around the state. The Local SEO strategy Markitors developed called for the development of optimized landing pages and blog posts targeting local keywords. Local business listings for each location were verified for consistency, accuracy, and completeness. Finally, a targeted backlink strategy was deployed on the local level to drive referral traffic and local domain authority. Result Texas Adoption Center went from being close to closing their doors to the largest adoption agency in Texas within 2 years. Their website now quite literally works miracles, connecting birth mothers with adoptive families at a rate much higher than competitors. Their important nonprofit work is made possible first... --- ### Auto Repair SEO | Automotive SEO Services > From car advice blogging to securing authoritative backlinks, see how auto repair SEO can help increase your automotive shop’s revenue. - Published: 2021-04-02 - Modified: 2024-10-10 - URL: https://markitors.com/auto-repair-seo/ #1 AUTO REPAIR SEO AGENCY How to build your auto repair brand's online profile with SEO. Schedule a consultation What is auto repair SEO (search engine optimization)? There’s one thing auto repair shops and SEO agencies have in common: low trust levels. Both the auto repair and SEO industries carry a generally negative reputation. That’s because there’s a level of complexity and knowledge that comes with both professions, and most people don’t care to know the ins and outs. They just want their car to work, just like you’d like SEO to drive more customers to your shop. Let’s get off on the good foot and strip away the mystery of what SEO is for auto repair shops. Generally speaking, there are three main components of auto repair SEO: content, digital PR, and technical SEO. When all three are combined together, that’s when auto repair websites enjoy an increase in online visibility for target keyword searches. Content is blog posts and landing pages that are created to drive more traffic to your website. Each piece of content targets keywords or key phrases that customers are searching for. The idea is that if you create content that satisfies that search intent, you’ll attract more web traffic and be connected with more customers. Digital PR helps build brand awareness so that your content outranks competitors. As a local auto repair shop, you’ll likely be competing with the big shops online. How can your auto repair shop outrank larger shops? By developing deeper... --- ### Case Studies: Y Scouts > Learn how one recruitment and executive staffing agency grew their monthly organic search visits from 0 to 60,000 through SEO. Review the SEO case study. - Published: 2021-04-02 - Modified: 2021-04-18 - URL: https://markitors.com/case-studies-y-scouts/ SEO CASE STUDY Y SCOUTS a new company in a competitive industry Overview Y Scouts is a purpose-based executive search firm that is transforming how people and organizations connect to work that matters. When Y Scouts first launched in 2012, Markitors built their website and began employing an SEO strategy that would position the company to receive leads from purpose-based organizations with executive recruitment needs. Challenge As a new company in a competitive industry, Y Scouts faced an uphill battle to get visibility online through keyword searches. Search engine result pages were dominated by companies that were founded in 1948, with more office locations than Y Scouts had employees. How do you compete against large companies with a 70 year head start? Solution Markitors identified more than 600 long-tail keywords that related to Y Scouts services, but had low competition online. Markitors developed more than 600 landing pages and blog posts targeting these keywords, executed a targeted backlink strategy to raise the overall domain authority for Y Scouts. Result Y Scouts now receives more than 50,000 visits per month to their website from organic search, with many of these visits converting to leads and new customers. Y Scouts ranks on the first page of Google, and sometimes in the first position on Google, for keywords ranging from “executive interview questions” to local “executive search firm” related searches. Y Scouts has been a client of Markitors for more than 6 years, entrusting us to improve their search result positions and to... --- ### Case Studies: Successful Fashion Marketing Campaign > Learn how Markitors launched a successful fashion marketing campaign in this cause marketing case study. Story features an apparel company and NBA players. - Published: 2021-04-02 - Modified: 2021-04-18 - URL: https://markitors.com/case-studies-successful-fashion-marketing-campaign/ FASHION MARKETING CASE STUDY NE HEART raising awareness for heart disease Overview After a summer of intensive training, Channing Frye returned to the Phoenix Suns for a routine physical. The doctors delivered the news that Channing had an enlarged heart and dilated cardiomyopathy. He was placed on the injured reserve indefinitely, and left to question if he would ever be able to play the game of basketball again. Challenge To promote heart awareness, our client Sportiqe Apparel partnered with Channing Frye on a pair of limited edition One Heart shirts. A percentage of the proceeds of these shirts go to the Frye Family Foundation to raise awareness for heart illness and prevention methods. The challenge Markitors faced was bringing this promotion to life online. Solution With the month of February being dedicated to raising awareness about heart disease, Markitors created a Valentine’s Day campaign encouraging fans to show their support by wearing a One Heart shirt and promoting it online with the hashtag #OneHeart. Markitors armed influencers ranging from Steph Curry to heart hospital floors with One Heart t-shirts and instructions on how they could support. Result The Valentine’s Day #OneHeart campaign and the month of February accelerated our objective of raising heart awareness. The story was picked up by everyone from Men’s Health to Maxim after the Valentine’s Day campaign. Our client Sportiqe gained hundreds of new social media followers through organic online mentions, and hundreds of t-shirts were sold to those supporting the cause. Thousands of people clicked... --- ### Case Studies: Selling Online Training Courses > Read our case study to learn how a husband and wife team started up a site and began selling online training courses through SEO and online marketing. - Published: 2021-04-02 - Modified: 2024-10-10 - URL: https://markitors.com/selling-online-training-courses/ TRAINING SEO CASE STUDY SELLING ONLINE TRAINING COURSES husband and wife make first sale of online course Overview A husband and wife team with a unique story decide they want to start selling online training courses. The husband built the website in the evenings. The wife built the course to be housed on the website. Everyone is “new. ” The site is new. The course is new. But, there haven’t been any new sales. In fact, the team has yet to generate their first paid sale. But, there are some encouraging signs that indicate the idea is moving in the right direction. There’s a few people who have signed up for the free version of the course, and the feedback has been positive. How do you launch an online training product while expanding into new markets? Challenge The challenge with any SEO engagement is building momentum. This is especially true with startup websites. The definition of a startup is to “put something in motion. ” When you combine SEO and a startup, you essentially have to double the things that are put into motion. So how does a training company begin on the journey to selling online training courses? And, how can sales be accomplished on a limited budget? Are there any DIY opportunities for our client to act on in order to better their chances of success? Solution Our solution was to develop a 12-month SEO content strategy. If we were going to sell our first online training course... --- ### Case Studies: Selling Drinks: How To Sell Coconut Water > Learn how to sell coconut water effectively with Markitors' strategic marketing insights. Boost your sales. - Published: 2021-04-02 - Modified: 2023-08-17 - URL: https://markitors.com/how-to-sell-coconut-water/ BEVERAGE MARKETING CASE STUDY HOW TO SELL COCONUT WATER selling drinks against larger competitors Overview How do you use social media to create brand awareness and promote community involvement? For the last 35 years, a multi-generation family business has brought coconut water to the US market straight from their coconut groves in Thailand. For over three generations, the Thai-roots company has built their brand on the promise to bring families the best tasting Thai beverages using the freshest and most premium ingredients. Now, in an increasingly competitive and crowded coconut water marketplace, the beverage company wants to improve their online presence to increase beverage sales through both retailers and Amazon. What’s the best way to sell more drinks? How can the story of this unique coconut water company be communicated? Challenge Plain and simple, other coconut water competitors have much larger budgets. We’re comparing a 35-year old, multi-generational family business against a coconut water brand owned by Coca-Cola. One brand has deeper pockets than the other. We can’t outspend the competition, either online, through influencers, or through event marketing. The challenge is how can our family owned coconut water brand outrank, outmaneuver, and outsell the competition? Solution After hydrating ourselves with the best tasting coconut water around, Markitors went to work. We revamped social media assets. The Wix website received an SEO makeover with new page title tags, product descriptions, and meta information to better rank for target terms online. Keyword based SEO blogs were planned and created. Backlinks were... --- ### Case Studies: IT Lead Generation > Read our managed IT services case study to learn about IT lead generation through SEO and online marketing. Features local managed IT company. - Published: 2021-04-02 - Modified: 2021-04-18 - URL: https://markitors.com/it-lead-generation-case-study/ IT MARKETING CASE STUDY IT LEAD GENERATION managed IT services company lands signed agreement Overview A local managed IT services and support company is in dire need of leads. Their best customers are local small businesses who need to outsource their IT. Whether a customer needs network security management or a simple cloud computing setup, this managed IT company can assist. The business has always thrived. But, the last year has sent the owner and CEO on a witch hunt to find a marketing tactic that will fill the sales pipeline again. They’ve invested in a new website. They’ve built a new brand for a new comprehensive IT management service. Google ads are racking up bills. The sales team is connecting with any business owner on LinkedIn within the city. Plain text email campaigns are being sent from the owner, and then display emails, and so on... The company has resources, domain authority, and momentum to gain traction via organic search. How do you generate leads for an IT solutions company with keywords that cost $50 / click? Challenge The IT solutions company had just purchased a website from an “industry provider. ” While the initial sales pitch sounded good, when we came along we discovered at least 10+ other IT solutions companies across the US with an identical website. Same text, same images. The only thing different was the company name and logo throughout the site. How was a website with duplicate content going to be considered unique in... --- ### Case Studies: Industrial SEO Lead Generation > Learn how to get commercial customers in this case study from Markitors. Case study features a recycling company who increased leads with SEO. - Published: 2021-04-02 - Modified: 2021-04-18 - URL: https://markitors.com/case-studies-industrial-seo-lead-generation/ INDUSTRIAL SEO CASE STUDY HOW TO GET COMMERCIAL CUSTOMERS industrial recycling company increases leads Overview An industrial recycling company was looking to attract more commercial recycling customers. Not just the average business with a few cardboard boxes. No, this recycling company wanted to attract large customers with multi-thousand foot facilities and ongoing recycling needs. Would that be possible through SEO? Challenge To be honest, we had never had an industrial recycling client. This was our first rodeo, and we were concerned about a couple of things before jumping at the opportunity. Does anyone search for industrial recycling related terms online? Could our client realistically rank for target keywords to generate new leads? Fortunately, the answer to both of these questions was a “yes. ” The client had 20+ years of experience in industrial recycling with a domain name that had been around almost equally as long. And to our surprise, there is a whole world of keyword possibilities when it comes to industrial recycling. As long as we could speak the language, we felt we could dominate an industry that doesn’t prioritize SEO marketing. Solution As mentioned above, industrial recycling companies don’t exactly prioritize SEO (search engine optimization). This left our company with a lot of possibilities to help our client increase their visibility online. Where we started was creating “services” pages. Moving from just an “icon” to a 500 word landing page was a good start. Once we covered everything from commercial cardboard recycling to commercial foam recycling services,... --- ### Case Studies: How To Sell Medical Equipment > Read our medical supply company case study to learn how to sell medical equipment online through SEO and digital marketing. - Published: 2021-04-02 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-sell-medical-equipment/ MEDICAL EQUIPMENT SUPPLY CASE STUDY HOW TO SELL MEDICAL EQUIPMENT medical supply company increases online sales Overview A small medical equipment supply company sells hoyer lifts, mobility scooters, and other medical equipment. Traditionally, they’ve sold through direct phone calls and email campaigns to nursing homes, hospitals, and local medical equipment dealers. Now, they’d like to extend their sales force by taking things online. The company has an eCommerce website built on Magento. They have fairly average prices for the industry, with well-rated products. There’s a limited budget, so paid advertising is just beyond reach as a sustainable marketing tactic. How do you sell medical equipment and increase brand awareness for a small medical supply company? Challenge On the surface, there wasn’t much that helped make this medical supply company “unique. ”Other medical supply stores sold the same product to the same customers. To the end customer, the only difference between medical equipment suppliers was which company reached them first when they had needs. Since these needs weren’t always reoccurring, relationship development wasn’t enough to keep a steady pipeline of sales coming through the door. Because other competitors carried the same products online, there was steep competition to achieve a coveted first page ranking for terms in organic search. A term like “hoyer lift” – while searched 34,000 times per month – was not an easy keyword to rank for. So, with limited resources and steep competition, how does a small medical equipment supply company compete? Solution Fortunately, the competition didn’t... --- ### Case Studies: How To Sell Apparel > Learn how to sell apparel and build a clothing brand online in this fashion marketing case study featuring SEO strategies and online marketing methods. - Published: 2021-04-02 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-sell-apparel/ APPAREL MARKETING CASE STUDY HOW TO SELL APPAREL patriotic clothing company creates brand online Overview An apparel company focused on selling patriotic t-shirts and ugly Christmas sweaters came to us looking to sell more apparel. They were committed to spending a healthy sum on social media ads, which was helping attract new customers and create semi-viral sensations from comedic and controversial patriotic swag. The original thought was to use Markitors for email marketing. With a growing base of new customers, email automations and ongoing campaigns to promote new releases and sales made sense. But what about SEO? With patriotic shirts being searched 6,300 times per month, was there a greater opportunity to sell more apparel online? Challenge There’s more than a few challenges when it comes to selling apparel through SEO. All of these challenges were prevalent in our engagement with this patriotic t-shirt company. Here are the main challenges that SEO needs to overcome and plan for:Competition. Apparel companies need domain authority to outrank competitors. Target keywords. Selecting the right keywords with sufficient search volumes enable a company to build a business from SEO. Technical structure. Websites built on popular ecommerce platforms like Shopify and Magento come with a host of technical SEO issues. Inventory changes. T-shirts often sell out before they have the time to rank organically. With an apparel company built to capitalize on the moment, taking on inventory after demand has passed presents a big risk. Taking all of this into account, we set off to... --- ### Case Studies: How To Increase Private School Enrollment > Read our case study on increasing private school enrollment. Learn from our effective strategies. - Published: 2021-04-02 - Modified: 2024-10-10 - URL: https://markitors.com/case-studies-how-to-increase-private-school-enrollment/ EDUCATION & SMALL SCHOOL CASE STUDY HOW TO INCREASE PRIVATE SCHOOL ENROLLMENT small private school increases enrollments Overview A small private school focuses on servicing Pre-K through 6th grade students who have special needs and ADHD. In addition, the private school is bilingual, and offers summer camps to help make their revenue stream more consistent year round. Traditionally, this small private school has attracted students through word of mouth. But as they’ve become more specialized in terms of their target student, they’ve been tasked with casting a wider net on a national and regional level to raise awareness of their school. To do so, they’ve relied heavily on PPC (pay per click) advertising. And, they’ve been successful. One recent enrollment came from a family several states away, who decided to move to the area so their child could attend this school. So imagine a cutting edge, small private school with an amazing curriculum catered towards a particular type of student. How do you market a private Pre-K through 6th grade school on a local and national level? Challenge Small schools have small marketing budgets, and this small private school was no exception. Most of their small marketing budget was going towards Google ads and Facebook ads. But, as their target keywords became more competitive, the cost to advertise for those keywords continued to rise. With the cost per lead rising, how can a small private school develop a way to drive a more predictable inflow of parents interested in scheduling... --- ### Case Studies: How To Increase Leads SaaS company > Read our software company case study to learn how to increase SaaS leads through SEO and online marketing. Features international SaaS company. - Published: 2021-04-02 - Modified: 2021-04-18 - URL: https://markitors.com/case-studies-how-to-increase-leads-saas-company/ SAAS MARKETING CASE STUDY HOW TO INCREASE SAAS LEADS software company increases inquiries Overview A software company based in the United Kingdom captures, compiles and organizes all of your business communications into one easily accessible platform. They are a small startup that has spun off from a side project at a larger company. They have limited resources, and have invented a software that needs definition to resonate with customers. The company has very little resources, domain authority, or momentum to gain traction via organic search. How do you increase brand awareness and leads for a software startup in the UK? Challenge The software company had yet to find product market fit, which meant that there was a wide range of possibilities of potential customers. But, with limited resources and a high cost per click (and competition) among target keywords, the company didn’t have the luxury of spending across all areas to reach a place of product market fit. In addition, brand awareness was next to none and most potential customers were overseas in the United States. So how does a small software startup with a couple of engaged, part-time employees on a . cloud domain increase SaaS leads? Solution Our solution was to piggyback off of competitor success. Since the software company didn’t have brand awareness and hadn’t achieved product market fit, our strategy was to position them as an alternative to already successful competitors. To do this, we developed content that targeted the pain points customers had with other... --- ### Case Studies: How To Increase Hotel Revenue > Read a hospitality case study to learn how to increase hotel revenue through SEO marketing. Case study features a small, boutique hotel. - Published: 2021-04-02 - Modified: 2021-04-18 - URL: https://markitors.com/case-studies-how-to-increase-hotel-revenue/ HOSPITALITY SEO CASE STUDY HOW TO INCREASE HOTEL REVENUE boutique hotel increases bookings through SEO Overview A boutique hotel wants to increase online bookings without increasing paid advertising costs. The hotel and resort is located about 2 hours from the nearest major city, and was a popular place to visit 100 years ago during World War I. Now, the hotel owner wants to revive the charm that once existed at the property by attracting health seekers on a nationwide scale. How do you drive health conscious thrill seekers to a small town 90 minutes from the nearest big city? Challenge The challenge in marketing a boutique hotel in a town with a population of 1,606 people is raising awareness of its existence. Of course, everyone in the town of 1,606 people knows about the resort. But what about the 744,955 people living in Seattle, the closest major city? Or, what about the 8 million Americans living with psoriasis, a skin disease? How can SEO create awareness around the healing powers of the hotel, and convert that awareness to revenue? Solution The solution to raising awareness was to make some noise online with content creation. To make some noise successfully, we needed to identify the right customer for the hotel. Once the customer was identified, we needed to learn about what the customer found appealing about the hotel and resort. And then, we needed to match up those interests with keyword search volumes and create content targeting that keyword. Through this... --- ### Case Studies: How To Increase Enrollment in Preschool > Read an education case study to learn how to increase enrollment in preschool and daycare through SEO. Case study features large education company. - Published: 2021-04-02 - Modified: 2024-10-10 - URL: https://markitors.com/case-studies-how-to-increase-enrollment-in-preschool/ EDUCATION SEO CASE STUDY HOW TO INCREASE ENROLLMENT IN PRESCHOOL education company increases preschool and daycare enrollments Overview A large education company operating 250+ preschools nationwide wants to increase enrollments and reduce their cost per lead. The majority of preschools have their own website with their own domain. Other preschools have a presence on a centralized education website. All preschools share a unified goal: increase enrollments. Some are spending a healthy sum on Google Ads. Others are reliant on word of mouth, while some drive visibility through Local SEO. How do you help local preschools schedule more parent tours and reduce PPC spend? Challenge The challenge the education company faced was deploying a uniform approach to preschool marketing. There were a couple of things prohibiting a uniform deployment. The first is that there wasn’t a uniform website that every preschool utilized. Some domains were built using different platforms, which made it difficult to have a uniform approach to SEO, conversion tracking, or content creation. The other challenge is that each school is in a unique locality. Some preschools may already rank #1 for their local preschool keyword, and don’t need paid ads. Other schools may be in a more competitive market like Houston and may rely on PPC because they rank #23 for local preschool search terms. With varied costs for leads and inconsistent web technologies, how could the education company best support a conglomerate of preschools? Solution While there wasn’t a uniform approach to technologies across the network of... --- ### Case Studies: How To Increase Domain Authority For a New Business > Read an startup marketing case study to learn how to increase domain authority through SEO. Case study features a new business recently formed. - Published: 2021-04-02 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-increase-domain-authority/ STARTUP SEO CASE STUDY HOW TO INCREASE DOMAIN AUTHORITY new business increases domain authority Overview Developing domain authority is one of the first SEO checklist items for a new business. In fact, domain authority can be the one thing that holds a new business back from succeeding online. Since search engines are based on trust, domain authority is an SEO metric that puts a number on how trustworthy your site may be. Generally speaking, the higher the domain authority of a website, the more trusted the website may be viewed by search engines. How is domain authority established? Since Google’s founding in 1996 as a hypertextual search engine, the main way to establish domain rating (or authority) is by links. The more external websites that link to your site, the higher your domain authority may become. Of course, there’s more to it. Promoting your new business isn’t all about acquiring links from any site who will link to you. Part of developing a healthy backlink profile is determining who will link to you, because backlinks can help search engines determine industry expertise as well. Technicalities aside, you’re here because you’re wondering how to increase domain authority for your new business. In this brief case study, we’ll analyze how one new software business increased their domain authority over the course of a 9-month SEO campaign. Challenge The challenge facing our new software startup, and the challenge that faces new businesses in establishing domain authority, is that it takes time. Yes, developing... --- ### Case Studies: How To Increase Brand Awareness for Real Estate Brokerage > Read our case study on brand awareness for a real estate brokerage. Learn from our strategic approach. - Published: 2021-04-02 - Modified: 2023-08-17 - URL: https://markitors.com/brand-awareness-real-estate-brokerage/ REAL ESTATE SEO CASE STUDY BRAND AWARENESS FOR REAL ESTATE BROKERAGE commercial real estate company increases brand awareness Overview Increasing brand awareness in a crowded real estate space can be difficult. Whether the industry is commercial or residential, real estate agents go to great lengths to occupy space in the minds of their target audience. Calendars. Birthday cards. Email campaigns. Ads. The list goes on. But one commercial real estate company approached us with a new idea in mind to increase brand awareness: SEO (search engine optimization). How could a tenant only commercial real estate company drive brand awareness? Challenge The challenge of increasing brand awareness for a commercial real estate company was identifying the brand itself. In order to raise awareness, we needed to know how the company wanted to be branded online. What made them unique? It’s a question every real estate company can ask themselves. What truly makes you different? For our client, the differences (and points of brand awareness) boiled down to: Tenant Only Specific Areas of Focus (What We Do) Company Culture How could SEO and content creation help support these points of differentiation and attract interested online traffic? Solution The solution to increasing brand awareness across these different areas boiled down to: Create 8 SEO optimized pieces of content per month focused on commercial real estate Create digital marketing strategies for each internal division Partner with internal marketing team to promote content via the company assets, like social media and email campaigns Let’s go... --- ### Case Studies: How To Increase Brand Awareness for a Pet Product > Read our marketing case study to learn how to increase brand awareness for a pet product through SEO and online marketing. - Published: 2021-04-01 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-increase-brand-awareness-pet-product/ Pet Product Marketing Case Study HOW TO INCREASE BRAND AWARENESS FOR A PET PRODUCT pet product breaks into retail store Overview A “green” pet product and cleaning company operating out of a guest house wants to build brand awareness to grow online sales and get their product into stores. The company has beautiful brand imagery, a good product, but very little brand awareness outside of family and friends. How can this small, pet product and cleaning company get on the radar of local foragers to become a local vendor? How can the guest house turn back into a guest house, rather than storing stockpiles of organic cleaning concoctions? If possible, can this startup avoid paying a cost of $5+ per click to grow awareness? And, what keywords should they even start targeting? Challenge If you’ve been to Whole Foods, you’ll know that an organic pet product and cleaning company facing steep competition. Consumers stand wearily in aisles looking bleary eyed at brand labels without truly knowing about the contents that lie inside. Online, it’s not much different. Ranking for keywords either demands a steep cost per click via PPC (pay per click) advertising or requires an uphill battle to rank organically for desirable keywords. Companies who occupy first page search results are retailers. They aren’t the companies who are looking to get a big break by being carried by a retailer. So how does a well intentioned, small company with 1 employee attract retailer interest? Can the product really be... --- ### Case Studies: How To Get International Customers > Read our web hosting company marketing case study to learn how to get international customers through SEO and online marketing. - Published: 2021-03-31 - Modified: 2024-10-10 - URL: https://markitors.com/case-studies-how-to-get-international-customers/ SAAS Marketing Case Study How To Get International Customers web hosting company grows profit Overview An award-winning, bare metal server hosting company in the Netherlands wants to attract customers in neighboring countries and the US. The company already has some organic search visibility for Netherlands based search terms and some very specific terminologies around bare metal servers. How can this small, Netherlands based web hosting company carve out a niche online against larger competitors? How can that niche reach the United States and other countries with strict DDoS rules? Can this web hosting company reduce their PPC spend, where keywords cost $30+ per click? And, can this company be successful in establishing an international brand for their target keyword, of Netherlands dedicated server? Challenge Web hosting companies face steep competition online. Keywords demand a high cost per click via PPC (pay per click) advertising. Companies who occupy first page search result have well-established brands with high domain authorities. So how does a small web hosting company with 1 employee attract international customers? Can leads legitimately by generated by an overseas hosting company in need of US based customers? And on top of it all, the website was experiencing a steep downward trend in search traffic due to a previous agency building bad backlinks. How could we reverse that downward trend to get back in the good graces of search engines? Solution Our solution was three-fold: to build quality backlinks, create content targeting the right keywords, and fix website issues via... --- ### Case Studies: How To Go About Bringing a New Drink To The Market > Read our beverage marketing case study to learn how to bring a new drink to the market through SEO and online marketing. - Published: 2021-03-31 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-bring-new-drink-market/ Beverage Marketing Case Study How To Go About Bringing a New Drink To The Market launching a new beverage brand Overview How do you launch a new Swedish beverage in the US? A new, Swedish-based beverage company has scientifically concocted a beverage aimed at curing the afternoon slump. The company has teamed up with a US-based public relations firm to reach corporate nutritionists and everyday office heroes interested in a new beverage alternative. The PR firm and Swedish team have hit the US roadshow, going from conference to conference offering free samples to Human Resource practitioners to corporate executives. Now, they need an online presence. Since the beverage industry is a crowded marketplace, and since consumers are generally skeptical of any “new” brand to physically consume, how does a Swedish company go about bringing a new drink to the US market? Challenge Besides a handful of low-tier public relations placements, the brand is not known in Sweden or the United States. The only people going to the website are friends, family, and a few curious people entering a giveaway at the tradeshows. There’s no followers on the brand’s social media accounts, because the accounts don’t exist. In other words, there’s no momentum. Envision starting from scratch. How can SEO and digital marketing help support this beverage brand make inroads into Corporate America? Solution After receiving product samples and testing with our team, Markitors went to work. We built social media assets. Keyword based SEO content strategies were created. Backlinks were... --- ### Case Studies: How To Get New Chiropractic Patients > Read our chiropractor marketing case study to learn how to get new chiropractic patients through SEO and online marketing. - Published: 2021-03-31 - Modified: 2024-10-10 - URL: https://markitors.com/chiropractor-marketing-case-study/ Chiropractic Marketing Case Study How To Get New Chiropractic Patients growing an upper cervical care practice Overview A young, driven chiropractor specializes in upper cervical care (upper neck, spine) for families. After several years working hard to specialize in upper cervical care and building the practice, the founder recently hired his first doctor for the practice besides himself. Now, he’s faced with the fun challenge of growing the practice to help support the additional salary of another doctor, while continuing to grow the practice so he can add more doctors and locations in the future. Since upper cervical care is a very specialized area, it’s not uncommon for the practice to attract clientele from neighboring states who are looking for a true expert. One other side note: the practice won’t take insurance. Only cash. The reason? Insurance companies don’t (and won’t) cover the amount that a chiropractor bills them. So rather than get paid 10% of what a practice should actually get paid, insurance is not accepted so that the practice gets paid 100% of billings. In other words, the chiropractic office is thriving. Specialized expertise affords that luxury. But, aspirations for the future (work less, make more) connected this practice with Markitors for online marketing. Challenge “Success” is driving the 20 new patients per month that enables the chiropractic office to meet growth plans. The challenge is that at the start date of our engagement, the practice ranks #89 for the term “chiropractic CITY NAME”. They are not in... --- ### Case Studies: How To Get Customers For Printing Business > Read our printing business case study to learn how to get customers through SEO and online marketing. Features 20 year old printing company. - Published: 2021-03-31 - Modified: 2024-10-10 - URL: https://markitors.com/printing-business-case-study/ Printing Company Case Study How To Get Customers For Printing Business printing company gets 10x boost in traffic and leads Overview The Rube Goldberg Machine is a machine intentionally designed to perform a simple task in an indirect and overly complicated way. Typically, these machines eventually result in achieving a stated goal – like the production of a single gold ball – but to get to the goal, there is a series of triggers that initiates the action of the next step. Getting new customers for a printing business can seem like a Rube Goldberg Machine at times. And for our printing business client, this analogy is spot on. When we first started working with the company, a $1,000 / month Google Ads campaign had been running for years without any maintenance. The website needed to be updated to reflect the services of the company. But most importantly, everything needed to come together to produce the stated goal: the production of a golden ball (new customer). How do you generate leads for a printing company servicing franchises? Challenge The printing company was generating about 300 visits per month to their website from organic search, paid ads, and direct visits. It was very rare for any of this traffic to convert. Because of the low to no conversion element of the printing website, the company was very dependent on attending three national tradeshows for leads. These tradeshows came with heavy expenses, and sometimes took years to realize a return on investment.... --- ### Case Studies: How To Get Clients as a Financial Advisor > Learn how to get clients as a financial advisor in this case study from Markitors. Case study features a retirement planner who increased leads with SEO. - Published: 2021-03-31 - Modified: 2021-04-19 - URL: https://markitors.com/how-to-get-clients-financial-advisor/ Financial Services Case Study How To Get Clients as a Financial Advisor 25% increase in leads through SEO Overview A retirement planning firm in Southern California had built a great practice. Hundreds of clients. Ambitious employees. Trusting relationships all around. The only problem was marketing. Too much was going out the door at every tactic. Google Ads were being run with high costs per click. Facebook Ads were being run to promote attendance at retirement planning events. Email marketing was being used to reach new, existing, and prospective clients. But, the thing that was working best to get clients was SEO (search engine optimization). Challenge Financial advisors base their business off of trust. That’s why SEO works too. Users trust search results. This is demonstrated when a user searchers for a retirement planner online. 89% of the time a user will scroll right past the “sponsored” results and go to the organic results. Why? Because users trust those results more than a retirement planner paying $25 / click to get your attention. The challenge becomes, how do you get a financial advisory firm, or retirement planner, to rank organically for key terms when there is so much regulation and competition? Solution Our financial advisor clients were looking to get new clients. We thought that SEO would be the best way to do that. We devised a strategy that would help raise online visibility in both Google My Business profiles and organic search results. For the Google My Business profile, we... --- ### Case Studies: How To Double Leads For an ERP Solution > Read Markitors' ERP software case study. Learn how we boost client visibility and improve sales. - Published: 2021-03-31 - Modified: 2023-08-17 - URL: https://markitors.com/erp-software-case-study/ SAAS Marketing Case Study How To Double Inbound Leads In a Year ERP software company gets acquired Overview Our client took a deep breath, and addressed the executives in the room. “We will double our inbound leads within the next 12 months,” our client, and the company’s marketing director proclaimed. “Let’s see you do it,” retorted the company’s CEO, who founded the company 30 years prior. Game on. How do you increase brand awareness and double inbound leads for a software company in multiple countries? Challenge The ERP software company operated in two countries on separate continents. For the last 30 years, the company had acquired new customers through traditional, offline methods. Now, they wanted to take things online. Since SEO takes between 4-12 months to see success, it would be foolish to think that only SEO would double leads in twelve months. We needed something to support SEO. We needed PPC, and Google Ads. In addition, brand awareness was known in Australia, where the company was founded, but not as much in the United States. So how does an established ERP software company go from generating leads from conferences to generating leads through search engines? Solution Our solution was to lead with a PPC strategy and adjust our SEO strategy based on success. Since the software company didn’t have the time to wait to rank for competitive terms like “ERP Software,” we purchased sponsored Google Ads for the terms. Simultaneously, we developed content that targeted the same keywords we... --- ### Case Studies: Go Clean Credit > In this SEO case study, learn how a credit repair company found an alternative to Google AdWords and went from 1,000 visits a year to 2,000 visits per day. - Published: 2021-03-31 - Modified: 2024-10-10 - URL: https://markitors.com/case-studies-go-clean-credit/ SEO Case Study AdWords Alternative an existing company in a competitive industry Overview Go Clean Credit is a passionate credit repair company in Tempe, AZ. When Go Clean Credit first came to Markitors, their organic search traffic had been at a standstill for 2 years. Total traffic for the previous 12 months was around 1,000 visits. The credit repair company wanted to establish a new, reliable revenue stream for their business. They looked at their website as a potential area to grow their customer base. The problem? Leads are rare when monthly website traffic is trickling in. They needed this “trickle” to turn into a steady flow of inbound leads that they could rely on. Challenge As a small company, Go Clean Credit couldn’t afford to implement a paid advertising strategy for credit repair keywords. Each keyword cost upwards of $25 per click, and was dominated by billion dollar competitors like Lexington Law and Experian. Plus, with Google restricting credit repair ads, Go Clean Credit had to find an alternative way to compete online through keyword searches. This left SEO as the most cost effective and sustainable long-term way to drive leads. Solution Markitors got crystal clear on the target customer of Go Clean Credit and identified the long-tail keywords that targeted people with low credit scores. Markitors developed more than 100 landing pages and blog posts targeting these keywords, and executed a targeted backlink strategy to raise the overall domain authority for Go Clean Credit. The keyword strategy research... --- ### Case Studies: Generating Management Consulting Leads Online > Read a consulting industry case study to learn about generating management consulting leads through SEO. Case study features an organization design firm. - Published: 2021-03-31 - Modified: 2024-10-10 - URL: https://markitors.com/management-consulting-leads/ Consulting SEO Case Study Generating Management Consulting Leads org design firm generates an international inflow of leads Overview An organization design firm wants to generate more leads through SEO. These leads aren’t just any leads. They are from large organizations who need a consulting firm who can assist on a wide range of issues: organization design, business integrations, change readiness, along with M&A. The firm has dabbled in just about every marketing tactic in their 30+ year history. They’ve hired PR firms to get placements in the Financial Times. There have been in-house marketers who have deployed online methods ranging from email to paid ads. SEO has been somewhat of an untapped resource. There’s a blog post from 5 years ago that unexpectedly ranks on page 1 and generates traffic. But leads? And more specifically, a steady inflow of leads at the international level? Those are rare. How do you generate leads for a consulting firm? Challenge Not every agency can wake up and begin speaking the language of organization design. You may be able to order a drink at the bar in a foreign language, but it is much more difficult to carry on a conversation. Such was the challenge that faced our agency as we sought to create organization design content what would reign in the interest of notable organizations preparing to tackle important issues. We needed to learn how to speak at a similar level to the consultants on the ground. How can an agency create content... --- ### Case Studies: Financial Services Lead Generation > Read our financial services lead generation case study to learn how to get customers through SEO and online marketing. Features 40 year-old company. - Published: 2021-03-31 - Modified: 2021-04-19 - URL: https://markitors.com/financial-services-lead-generation-case-study/ Financial Services Case Study Financial Services Lead Generation equipment financing company gets 5x boost in traffic and leads Overview A family owned, equipment financing services company came to us looking for more leads. For years, this company had purchased leads through SIC codes and emailed the leads with plain text emails. Now, that method just wasn’t as effective. The leads weren’t as good. Email marketing platforms started preventing purchased lists from being uploaded. Email in general started to get less attention as social emerged. This called for alternative lead generation tactics to be explored. Challenge How does a 40 year old, family owned business increase brand awareness & leads? The equipment financing company was facing a couple large barriers to success: competitors and cost of competing. Equipment financing is dominated by large, national banks like Bank of America and Wells Fargo. Because the big fish swim online, the chances of ranking organically for equipment financing keywords was slim. Knowing this, the big fish were driving up the advertising costs of keywords. Each click on an equipment financing keyword commanded an average of $25 per click. Far too much for a small, family owned company built on relationships over the last 40 years. Solution What is a small financing company to do when their website can’t compete with the major players? You get creative, and target specific equipment financing keywords on the local level. In other words, go after the stuff that’s too small to matter for the big fish, but... --- ### Case Studies: Financial Institution Search Engine Optimization Help > Learn how we offered a little search engine optimization help to a financial institution looking to increase leads and grow brand awareness. - Published: 2021-03-31 - Modified: 2021-04-19 - URL: https://markitors.com/financial-institution-seo-help-case-study/ Financial Services Case Study Financial Institution Search Engine Optimization Help hotel financing institution gets some SEO assistance Overview “How do we get more Brad’s? ” ‘Brad’ was a hotel developer who had recently financed the development of several hotel chains on the West Coast. Brad had discovered this Phoenix-based financial institution online. Now, sitting in the conference room of the financial institution, the team wanted to know how they could better leverage search engines to get connected to more lucrative deals. Fortunately, we had a few ideas that would lead to more Brad’s. Challenge The financial institution was facing a few minor challenges to enjoying search engine success: ranking for competitive keywords and getting their website together. For SEO to work, the website needs to act as a solid foundation. Before starting SEO work, some Technical SEO issues needed to be addressed so search engines could better trust the domain. After search engines could easily crawl, discover, and index the site, then it was time to start the journey of ranking for the term, “hotel financing company. ” Just what Brad searched for. Only problem, more authoritative competitors currently ranked for target terms. We’d need good content and a little Digital PR to boost our chances of success. Solution We determined that the search intent of Brad was to find “many” hotel financing companies. Brad didn’t select just one company to work with. He wanted to find many, weigh his options, whittle down the list, and eventually choose a winner.... --- ### Charter School Marketing [Case Study] - Published: 2021-03-31 - Modified: 2021-04-09 - URL: https://markitors.com/charter-school-marketing/ Education SEO Case Study Charter School Marketing charter school increases enrollments through SEO Overview A local charter school company operating 20+ charter schools wants to increase enrollments and eliminate their paid advertising costs. They want to do this sooner than later, as they are opening two new schools in the fall and have aggressive expansion plans into two other states in the next two years. The charter school operates one central website and brand for all their charter schools. Each school has their own page, and benefits from a centralized marketing effort. Traditionally, the charter schools have spent a lot of advertising dollars on Google ads and Facebook ads to increase enrollments. Now, with rising ad costs and less brand recognition in new markets, the charter school is facing high costs per lead and the pressure of meeting enrollment goals by school opening dates. How do you help charter schools market themselves in a low-cost, efficient way online? Challenge The challenge in marketing these charter schools was around timeline and locality. For example, if there are two schools within a two mile radius of each other in a city, how do you market them both without competing against each other? The timelines of school openings also presented a challenge. If we were to achieve our goal of hitting 400 student enrollments within 9 months, then we’d need to target keywords that would drive substantial search volume. With these two challenges in mind, we sought a solution that drive targeted traffic... --- ### Case Studies: Always Fresh, Always Thrilling > How does a brewing company promote themselves while enhancing their overall brand, and the brands of their most well-known small-batch brews? - Published: 2021-03-31 - Modified: 2021-04-18 - URL: https://markitors.com/case-studies-always-fresh-always-thrilling/ Social Media Case Study Always Fresh, Always Thrilling tapping into the small batch beer community Overview McFate Brewing Company has brewed 300+ small-batch beers since 2012. With multiple locations in Arizona, McFate rotates beers often to make sure they’re always fresh and always thrilling to those looking for a taste of McFate. McFate’s most well-known beer: The Candy Bar Milk Stout. Challenge When McFate first came to Markitors, the majority of their public facing social media posts were promotional. Half-off pizza Mondays. Save $2 on a growler fill. And more. These promotional posts had low engagement and were detrimental to the brand. The challenge Markitors aimed to solve was, How does a brewing company promote themselves while enhancing their overall brand, and the brands of their most well-known small-batch brews? Solution Markitors overhauled the McFate social media strategy in the following ways:1. The majority of social media posts are about enhancing the McFate brand. Markitors visits and photographs McFate weekly to highlight the unique elements of the customer experience and beverages. 2. Promotional offers were hidden from public view and shared directly with target customers through paid ads. This enabled our team to better determine ROI and to keep things fresh and thrilling for fans outside of Arizona. 3. With multiple locations operating independently on social media, Markitors unified the social media accounts into one branded account for Facebook, Instagram, and Twitter. Result Under a unified and brand-first social media approach, McFate has doubled their online following in six months.... --- ### Privacy Policy > Markitor's Privacy Policy - Published: 2021-03-26 - Modified: 2021-04-18 - URL: https://markitors.com/privacy-policy/ Last updated: 9/8/2017Markitors, LLC (“us”, “we”, or “our”) operates https://markitors. com (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy. Information Collection And UseWhile using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name (“Personal Information”). Log DataLike many site operators, we collect information that your browser sends whenever you visit our Site (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics. In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this data. CommunicationsWe may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information. CookiesCookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive. Like many sites, we use “cookies” to collect information. You can instruct... --- ### Wins > The walls of Markitors are adorned with keywords that our clients rank for in the top 10 organic search results. See some these SEO wins! - Published: 2021-03-26 - Modified: 2021-04-18 - URL: https://markitors.com/wins/ WINS The walls of Markitors are adorned with keywords that our clients rank in the top 10 organic search results. This is a small sampling of our SEO "wins," and the successes that are in progress for the small businesses we serve. Go Clean Credit Credit Restoration Markitors Digital Marketing Company Y Scouts Company Values The Lash Professional Professional Eyelash Extension Supplies Kopa Birth Online Natural Childbirth Classes Myers Briggs MBTIonline MBTIonline Myers Briggs Charter Capital Equipment Financing Phoenix Threads Call Transcription Software Channel Master Free TV Markitors Digital Marketing Services for Small Businesses Go Clean Credit 580 Credit Score Tropical Helicopters Hawaii Proposal Recruiterie Executive Recruiter Phoenix How To Hire A CEO Y Scouts Y Scouts How To Hire A CEO The Lash Professional Eyelash Extensions NYC Threads Amica Medical Supply Avana Capital Hotel Construction Loan Fur Pubic Hair Oil AAF Nation Patriotic Shirts TruPath Construction Search Firms Y Scouts Executive Search Chicago TruPath Engineering Executive Recruiters Markitors Small Business Marketing Services The Print Authority Menu Fonts Texas Adoption Center Adoption El Paso Avana Capital Hotel Financing Companies University of Arizona Phoenix Leadership Program Tropical Helicopters Pearl Harbor Airplanes TruPath Manufacturing Executive Recruiters Markitors Small Business Marketing Agency ADHD Schools Miami Roig Academy Roig Academy ADHD Miami Schools Go Clean Credit Colorado Credit Repair Best Companies Arizona Top Companies In Phoenix Soap Lake Resort Washington Retreats Generated Recycling Companies In Arizona Cadence Education Preschool Lexington SC Tropical Helicopters Helicopter Pearl Harbor Markitors Small Business Marketing Company Railz Snow Scooter... --- ### Digital Marketing Careers > Interested in a career in digital marketing? Join the Markitors team and you'll jump into the dynamic world of SEO and content marketing. - Published: 2021-03-26 - Modified: 2021-10-15 - URL: https://markitors.com/digital-marketing-careers/ CAREERS Our Mission: to connect small businesses with customers... and to have a good time doing it. Software Engineering Intern – Full Stack DevelopmentRemote or Scottsdale, AZAs a Software Engineering Intern, you will help Markitors fulfill its mission to connect small businesses with their customers. In this role you’ll not only work on writing code for the Terkel Applications, but also participate in the brainstorming sessions with the team for choosing the best features to help improve Terkel, our knowledge platform. We are looking for someone who has the intuition to work in a collaborative environment. If you have the above-mentioned qualities with strong technical skills in Full Stack Web Development, please apply for this role. What's a day to day look like? Here's a link to the full job description. Learn More Please Join Our Talent Community We currently do not have any additional immediate employment needs. However, we’re always on the lookout for great people. Things change fast around here at Markitors. To be considered for future employment, please join our talent community by filling out the form below (and, scrolling down to learn more about us). Fun Facts Google “digital marketing company,” and Markitors is on the first page nationwide. We are poised for growth, and invite you to come along for the ride. We are a 12-person startup in Old Town Scottsdale, located in the heart of Civic Center Park. Our clients range from a brewing company in Scottsdale to a helicopter company in Hawaii to... --- ### In House SEO Training > Markitors curates and leads custom SEO training and workshops for entire marketing teams or the single marketing jacks-of-all-trades at your company. - Published: 2021-03-26 - Modified: 2024-10-10 - URL: https://markitors.com/in-house-seo-training/ IN-HOUSE SEO TRAINING SEO requires company-wide alignment. Having an in-house SEO expert is the first step. Get a Free SEO Audit Markitors curates and leads custom SEO workshops for entire marketing teams or the single jack-of-all-trades marketer. Why is in-house SEO training beneficial? SEO takes company-wide buy-in and alignment between marketing, sales, tech, and leadership teams to be most successful. As an SEO agency that’s worked with companies of all sizes, we understand that everyone has varying goals and capacities for SEO. While working with an agency is often advantageous to get deep, expert knowledge across all SEO areas, sometimes bringing these efforts in-house works best. Why Markitors? Markitors approaches SEO as “marketing auditors”, creating comprehensive strategies based on a holistic view and data-driven decisions. Our clients have ranged from solo entrepreneurs to large-scale enterprises across several industries. We’ve helped coach web developers through site migrations without forfeiting SEO progress. We’ve kick-started new website’s search engine visibility while training internal teams to eventually take their SEO in-house. We’re invested in seeing businesses grow through quality, long-term SEO efforts, which is why we also offer in house SEO training. What kind of in-house SEO training do we offer? Because each marketing professional has a distinct background in digital marketing and background in SEO, we can customize training material to cover various SEO areas. Due to the in-depth nature of SEO, we’ve broken down our training into the following modules:Basic SEO frameworksKeyword researchWriting SEO contentAnalytics and reportingTechnical SEO How does SEO training... --- ### Effective SEO Lead Generation Services - Published: 2021-03-26 - Modified: 2024-10-10 - URL: https://markitors.com/effective-seo-lead-generation-services/ SEO LEAD GENERATION SERVICES Get high quality and targeted leads with our effective SEO Lead Generation Services. Discover how to find new clients and generate business with Markitors. Get a Free SEO Audit What is the process for your SEO lead generation services? Step 1: Define your objectiveOne thing we often see from clients is that they want more revenue from their SEO lead generation services. Revenue is a great objective to have, but just like an email collection or lead generation goal, it needs to be defined. When a client comes to us and says they want more revenue, we like to focus on the means that gets them to more revenue. For B2C companies, it’s usually email addresses. For B2B companies, it’s usually leads. For the purposes of our example, we’ll say that our objective is $500,000 more in online revenue by the end of the year. Step 2: Find Your MultipleAfter deciding our objective ($500k in revenue), we’re going to do some math and analysis to find out how many leads we need in order to achieve our objective. First, look at the average number of leads you’ve received in the last 3 months. Let’s assume that number is around 1 per week. Then, let’s assume the following:Close rate of online leads = 5%Average revenue per client = $10,000Knowing your average close rate per lead and average revenue per client is extremely helpful in creating a SEO lead generation strategy. Based on these numbers (objective x close... --- ### Tucson SEO Services > We are SEO experts with a proven track record in achieving organic, long-term results in Tucson SEO for small businesses. Contact us for a free SEO audit. - Published: 2021-03-25 - Modified: 2024-10-10 - URL: https://markitors.com/tucson-seo/ TUCSON SEO SERVICES Why we offer SEO services to Tucson-based businesses Schedule a consultation An Arizona-based Internet Marketing Company Specializing in Tucson SEO Services Our Tucson SEO offerings are near and dear to our hearts. Markitors’ founder and CEO, Brett Farmiloe, is an alum from the University of Arizona, which has fueled his desire to help small to mid-sized businesses succeed through Tucson SEO. Markitors is a Scottsdale-based SEO company; however, our reach expands beyond our Scottsdale SEO clients to other wonderful cities in Arizona, like Tucson, and even out of state. With a largely Arizona-based team, we take pride in serving our local businesses through white-hat, quality SEO. We’ve worked with a range of industries, from financial services to chiropractors, and have a proven track record of results. We are the marketing solution for Tucson small businesses looking to improve their SEO quality! SEO AUDIT Begin Audit Learn how to increase the visibility of your website beyond Tucson, AZ. Our free SEO audit combines over 70 of the best SEO audit tools to provide you with the most accurate analysis of your current search engine optimization. This measurement will give you insight into your business’ organic search results. BENEFITS OF PARTNERING WITH A LOCAL TUCSON SEO AGENCY Markitors has deep roots in Tucson. We nurture established local partnerships with organizations like Eller College of Management that support and bolster the visibility of Tucson businesses like you. We also actively work with Tucson mathematicians and data scientists to unlock exclusive,... --- ### Chandler SEO > Markitors & Chandler SEO Services: Discover how Markitors can help your business grow. Click here for a free SEO Audit! We want to help. - Published: 2021-03-25 - Modified: 2024-09-27 - URL: https://markitors.com/chandler-seo/ CHANDLER SEO SERVICES Why we offer SEO services to Chandler-based small businesses. Schedule a consultation About Our Chandler SEO Company At Markitors, we are a trusted Chandler SEO company dedicated to helping businesses in Chandler and surrounding areas achieve their online marketing goals. Our team of experts has years of experience in search engine optimization, digital marketing, and web development. We understand the unique challenges and opportunities that businesses in Chandler face, and we are committed to providing personalized SEO services that meet the specific needs of each client. Our goal is to help businesses in Chandler increase their online visibility, drive more traffic to their website, and ultimately, boost their sales and revenue. An Arizona-based SEO Company Specializing in Chandler SEO Services Markitors is an Arizona-based SEO company that specializes in Chandler search engine optimization and the best SEO services for Chandler small businesses. As a leading Chandler SEO agency, we have been helping small businesses in Arizona and across the country grow through small business SEO and digital marketing since 2012. Our dedicated team has strong partnerships and connections with businesses across the Chandler, AZ area and wants to work with your organization. Our digital marketing efforts, including local search engine optimization, are designed to enhance your online visibility and drive more traffic to your website. We work with clients from a wide range of industries to gain greater brand awareness and increase sales. We are the SEO solution for small businesses located in Chandler, Scottsdale, Phoenix, Tempe,... --- ### Dallas SEO Services for Small Businesses > Markitors is an all in-house SEO company providing Dallas SEO services to small businesses. Work with our SEO experts to boost your web traffic and growth. - Published: 2021-03-25 - Modified: 2024-05-01 - URL: https://markitors.com/dallas-seo/ The Best SEO Company in DALLAS Why we provide SEO services to small businesses in Dallas, TX Schedule a consultation A Small Business SEO Company Specializing in Dallas SEO Services Since 2012, Markitors has been providing small and mid-sized businesses with growth-driven SEO strategies that expand their customer base and generate more revenue. We value transparency in work and engage only in high-quality white-hat strategies to achieve long-term and lasting results. Our passionate team of SEO specialists is Arizona-based but has foundational business connections across Dallas, Texas. It is our goal to help local businesses of all sizes and from any industry to succeed. Markitors is an SEO company based out of Scottsdale, AZ. We help Scottsdale SEO clients reach their organic search targets through well-planned SEO strategies that aim for specific growth results. However, our larger mission extends to the other great towns and cities in the U. S. , Dallas, Texas included. We are the marketing partner for Dallas businesses looking for sustainable success through a powerful SEO strategy, serving a variety of clients in Denton, Rockwall, Collin, Kaufman, Parker, Tarrant, Ellis, Dallas County, and other neighborhoods all over Dallas. We love seeing our business network in Texas grow and are inspired even more whenever we see our partners take the lead in their respective industries through solid organic search and SEO methods. SEO AUDIT Begin Audit BENEFITS OF WORKING WITH A LOCAL DALLAS SEO COMPANY BENEFITS OF WORKING WITH A LOCAL DALLAS SEO COMPANY Dallas has a... --- ### Albuquerque SEO Services for Small Businesses > Markitors provides SEO services to Albuquerque small businesses. Read to learn more about Albuquerque SEO and get started growing your business today! - Published: 2021-03-25 - Modified: 2022-07-11 - URL: https://markitors.com/albuquerque-seo/ Albuquerque SEO Services How our SEO company helps local businesses in Albuquerque, NM Schedule a consultation A Small Business SEO Company Specializing in Albuquerque SEO Services Since 2012, Markitors has been helping small businesses grow through SEO. Our team of experts provides Albuquerque SEO clients with sustainable results. We are based in Arizona but work with small businesses nationwide and across the globe. As an SEO agency, it is our mission to help your Albuquerque small business grow. Seeing local businesses from diverse industries grow through SEO makes us happy about the work we’re doing in organic search. Small businesses are the backbone of the economy and, sometimes, just a bit of SEO is what makes the difference. Markitors services are the SEO solutions for small businesses located in Albuquerque, Rio Rancho, East Mountains, Cedar Crest, and other areas in New Mexico. We take great pride in helping our SEO clients in Albuquerque achieve their business goals through increased organic search traffic and lead generation. ALBUQUERQUE SEO AUDIT Begin Audit Learn how to increase the visibility of your website in the city of Albuquerque, the state of New Mexico, and beyond. Our free SEO audit tool aggregates over 70 of the top SEO audit tools to provide you with an analysis of your website’s search engine optimization. These critical components are crucial to your business’s local SEO strategy and organic search results. Benefits of Partnering With Markitors for Albuquerque SEO Services Markitors itself is a small business with a strong... --- ### Austin SEO Company for Small Business > Markitors is an SEO company providing small businesses with Austin SEO services to boost web traffic and growth. Contact us for a free SEO audit. - Published: 2021-03-25 - Modified: 2021-10-20 - URL: https://markitors.com/austin-seo/ AUSTIN SEO SERVICES Why we provide SEO services to small businesses in Austin TX Schedule a consultation An Arizona-based SEO Company That Specializes in Austin SEO Services Markitors has been providing mid- and small-sized businesses with growth-driven SEO services since 2012. We believe in transparency and high-quality white-hat strategies to achieve sustainable and long-term results. Our dedicated team of SEO experts is based in Arizona and has strong connections across Austin, TX. We are passionate in helping local businesses from different industries succeed. Markitors is an SEO company based in Scottsdale, AZ. It is our goal to help Scottsdale SEO clients reach their organic search targets. However, our mission to help local businesses grow extends to other great towns and cities in the United States, including Austin, TX. We are the marketing partner for small business owners looking to succeed in SEO, serving a wide range of clients in Allandale, Hyde Park, Cherrywood, Mueller, Westlake Hills, the North Loop, South Lamar, and other neighborhoods in Austin. We love our ever-expanding business community in Texas and are driven to see our partners take the lead in a competitive business environment through solid organic search. SEO AUDIT Begin Audit Increase your website's visibility and online presence well beyond Austin, TX. Our free SEO audit aggregates over 70 of the core SEO auditing tools and metrics to provide you with a full review and analysis of your site's search engine optimization. These elements are critical to your business' organic search results and digital... --- ### Denver SEO Services for Small Businesses > Markitors provides Denver SEO services to small businesses including On-Page SEO, Technical SEO, Digital PR, and SEO Content Services. Read to learn more! - Published: 2021-03-25 - Modified: 2022-05-16 - URL: https://markitors.com/denver-seo/ Denver SEO Services How our SEO services in Denver help small businesses. Schedule a consultation An Internet Marketing Company Specializing in Denver SEO Services Markitors has been helping grow small businesses’ SEO since 2012. We provide sustainable, long-term results for our clients using white-hat SEO tactics and quality partnerships. We are an Arizona-based SEO company but have strong connections across the United States and a genuine interest in seeing local businesses from diverse industries succeed, including those headquartered in Denver, CO. Markitors is the SEO solution for small businesses located in Denver, Boulder, Aurora, Longmont, and other locations in Colorado. Our team has years of experience in digital marketing, and we utilize proven methods to help businesses achieve higher rankings that drive more traffic, leads, and sales. We take great pride in helping our Denver SEO clients achieve their business goals through increased organic search traffic and brand recognition. Denver SEO Audit Begin Audit Learn how to increase the visibility of your website in the city of Denver, the state of Colorado, and beyond. Our free SEO audit tool aggregates over 70 of the top SEO audit tools to provide you with an analysis of your website’s search engine optimization. These critical components measured in your Denver SEO audit are crucial to your business’s organic search results. Benefits of Partnering With Markitors for SEO Services in Denver Markitors is a small business itself, so we have insight into local SEO that other SEO companies in Denver likely don’t. We build... --- ### Markitors: A Houston SEO Agency > Markitors’ in-house team of experts provides Houston SEO services to small businesses and boosts their organic web traffic and growth. - Published: 2021-03-25 - Modified: 2024-10-10 - URL: https://markitors.com/houston-seo/ MArkitors: Full Service Houston SEO Agency Boost Your Online Presence with Markitors—Your Trusted Houston SEO Agency Schedule a consultation Are you a small business in Houston looking to enhance your online visibility and attract more customers? Look no further! Markitors is a leading Houston SEO company specializing in helping small businesses like yours climb the ranks of search engine results pages (SERPs). Our customized Houston SEO services and custom digital marketing solutions are designed to drive organic traffic, increase conversions, and achieve your business goals. Why Choose Markitors as Your Houston SEO Company With over a decade of experience, Markitors stands out among Houston SEO companies for our dedicated focus on search engine optimization. Unlike other agencies that spread their efforts across various digital marketing services, we specialize exclusively in SEO strategies that deliver long-term results. Here’s why partnering with Markitors makes sense: Expertise in Houston Market: Our deep understanding of the Houston market allows us to craft localized SEO strategies that resonate with your target audience. Customized SEO Solutions: We develop tailored SEO plans that align with your specific needs, ensuring maximum ROI on your marketing investment. Transparent Reporting: We provide clear, detailed reports on your website’s performance, keyword rankings, and traffic metrics, keeping you informed every step of the way. Proven Track Record: Our successful partnerships with numerous Houston businesses showcase our ability to deliver measurable results. Houston SEO Consultant: Hiring a Houston SEO consultant brings specialized expertise and fresh perspectives to tackle the unique challenges of SEO... --- ### Las Vegas SEO Services for Small Businesses > Markitors’ Arizona-based, in-house team of experts provides Las Vegas small businesses SEO services to boost organic web traffic and growth. - Published: 2021-03-25 - Modified: 2021-10-18 - URL: https://markitors.com/las-vegas-seo/ LAS VEGAS SEO SERVICES Why we offer SEO services to Las Vegas small businesses. Schedule a consultation An Internet Marketing Company Specializing in Las Vegas SEO Services Markitors has been helping grow mid- and small-sized businesses’ SEO since 2012. Our transparent partnerships and quality white-hat SEO tactics provide sustainable, long-term results. We are an Arizona-based SEO company, but have strong connections across the United States and have a genuine interest in seeing local businesses from diverse industries succeed. Markitors is the SEO solution for small businesses located in Las Vegas, North Las Vegas, Boulder City, Henderson, and more. We take great pride in helping our Las Vegas SEO clients achieve their business goals through increased organic search traffic and brand recognition. SEO AUDIT Begin Audit Learn how to increase the visibility of your website beyond Las Vegas. Our free SEO audit aggregates over 70 of the top SEO audit tools to provide you with an analysis of your website’s search engine optimization. These critical components measured are crucial to your business’ organic search results. BENEFITS OF PARTNERING WITH MARKITORS FOR LAS VEGAS SEO Markitors is a small business itself, so we have insight into local SEO that other SEO companies don’t. We build your small business’ online presence through high-quality SEO Content, Digital PR, Technical SEO, and more. We’ve worked with companies from Australia to Greece, but partnering with Markitors for Las Vegas SEO comes with numerous unique benefits for both sides. 1 We know your market. 2 We understand... --- ### Phoenix SEO > Markitors provides Phoenix SEO services to small businesses including On-Page SEO, Technical SEO, Digital PR, and SEO Content Services. Read to learn more! - Published: 2021-03-25 - Modified: 2023-04-04 - URL: https://markitors.com/phoenix-seo/ Best Phoenix SEO Company We offer SEO services to Phoenix-based small businesses to grow their online visibility. Schedule a consultation An Arizona-based internet marketing company specializing in Phoenix SEO services Markitors has been helping grow mid and small-sized businesses’ SEO since 2012. We believe in transparent partnerships and quality white-hat tactics for sustainable, long-term results. Our dedicated team is Arizona-based, with strong connections across the Phoenix metro area and genuine enthusiasm to see local businesses from diverse industries succeed. Markitors is an SEO and online marketing company based in Scottsdale, AZ. We take pride in helping our Scottsdale SEO clients achieve their organic search business goals, however, our reach to support local business owners also expands to other great cities and towns in Arizona (and beyond), including Phoenix. We are the marketing solution for small businesses located in Arcadia, Chandler, North Tempe, Glendale, and other neighborhoods in the greater Phoenix area looking to raise their search engine rankings. We love our business community in AZ and want to see it continue to flourish with organic search! PHOENIX SEO AUDIT Begin Audit Learn how to increase the visibility of your website beyond Phoenix, Arizona. Our free SEO audit aggregates over 70 of the top SEO audit tools to provide you with an analysis of your website’s search engine optimization. These critical components measured by our Phoenix SEO experts are crucial to your business's organic search results. BENEFITS OF PARTNERING WITH A LOCAL PHOENIX SEO COMPANY As one of the fastest-growing economies... --- ### Real Estate SEO > Learn about Markitors’ real estate SEO services. We want to optimize your website to help you sell more homes. Contact us today! - Published: 2021-03-25 - Modified: 2024-10-10 - URL: https://markitors.com/industries/real-estate-seo/ The Best SEO COMPANY for Real Estate Optimize your website to build brand awareness and sell more properties. Schedule a consultation What Are Real Estate SEO Services? Tailored SEO Strategies for Real Estate Businesses At Markitors, we recognize that every real estate business is unique, with its own set of strengths, challenges, and goals. That’s why we offer tailored SEO strategies designed to meet the specific needs of your business. Our team of experienced real estate SEO experts collaborates with you to develop a customized SEO plan that considers your target audience, competition, and marketing objectives. Our tailored SEO strategies for real estate businesses include: Keyword Research and Analysis: We identify the most relevant and high-traffic keywords for your business, ensuring your website targets the terms that matter most to your audience. On-Page Optimization: We optimize your website’s content, title tags, and meta descriptions to improve search engine rankings and provide an excellent user experience. Technical SEO: Our technical SEO services enhance your website’s speed, security, and crawlability, making it easier for search engines to index your site. Local SEO: We help you attract local customers by optimizing your website for location-specific keywords, increasing your visibility in local search engine results pages (SERPs). Content Creation: We create high-quality content that establishes your brand as a thought leader in the real estate industry and attracts high-quality leads. Link Building: We build quality backlinks from authoritative websites to boost your domain authority and improve your search engine rankings. By partnering with Markitors,... --- ### Tempe SEO Services > Markitors is a professional SEO agency that provides SEO services to Tempe small businesses. Read to learn about how we can help your Tempe-based business. - Published: 2021-03-25 - Modified: 2021-10-15 - URL: https://markitors.com/tempe-seo/ TEMPE SEO SERVICES Why we offer SEO services to Tempe-based small businesses. Schedule a consultation An Arizona-based Internet Marketing Company Specializing in Tempe SEO Services Markitors is an SEO agency specializing in search engine optimization (SEO) for small businesses. Our SEO agency is just a 15-minute drive from the heart of Tempe, located in Old Town Scottsdale. We are an Arizona-based team, proudly employing several ASU alumni with strong Tempe roots. Since 2012, Markitors has worked with local Tempe small businesses across diverse industries to expand their online presence and grow revenue — all through SEO in Tempe. We take pride in helping our Scottsdale SEO clients achieve their organic search goals, however, our reach to support local businesses also expands to other great cities and towns in Arizona (and beyond), including Tempe and Phoenix. We are the top SEO agency for small businesses located in Paradise Valley, Queen Creek, Gilbert, Litchfield Park, and other towns in the greater Tempe area looking to excel in SEO. Our Tempe SEO services will drive conversions for your small business and allow you to scale. SEO AUDIT Begin Audit Learn how to increase the visibility of your website beyond Tempe, Arizona. Our free SEO audit aggregates over 70 of the top SEO audit tools to provide you with an analysis of your website’s search engine optimization. These critical components measured are crucial to your business’ organic search results. BENEFITS OF PARTNERING WITH A LOCAL TEMPE SEO COMPANY Tempe is the heart of the... --- ### Colorado Springs SEO Services for SMBs > Markitors provides Colorado Springs SEO services to small businesses including On-Page SEO, Technical SEO, Digital PR, & SEO Content. Read to learn more! - Published: 2021-03-25 - Modified: 2022-12-07 - URL: https://markitors.com/colorado-springs-seo/ COLORADO SPRINGS SEO SERVICES Why we offer SEO services to Colorado Springs businesses. Schedule a consultation Digital Marketing Company Specializing in Colorado Springs SEO Services Markitors is a digital marketing agency based in Arizona that has been helping businesses with SEO since 2012. We believe in partnerships where both sides communicate openly and transparently to ensure the best possible outcome for all those involved. We only use white-hat tactics because they result in sustainable, long-term results. Our team is passionate about seeing businesses from diverse industries succeed, not just nationally but locally as well. At Markitors, we love nothing more than helping our clients in Colorado Springs achieve their business goals through organic search. However, we also support local businesses in other great areas throughout Arizona, Colorado, and other states. Our focus has always been on small to medium-sized businesses (SMBs). We understand that these businesses are the backbone of our economy and often don’t have the same marketing budgets as their larger counterparts. That’s why we offer affordable, customized SEO plans designed to fit within your budget and help you achieve your desired results. Markitors is Briargate, Broadmoor, Pleasant Valley, Peregrine, Northgate, and Rockrimmon's marketing solution for businesses that want to excel in SEO and other areas. We love our business community in Colorado Springs, and we only desire the best for it! COLORADO SPRINGS SEO AUDIT Begin Audit With our free SEO audit, you can discover how to make your website visible to people all over the world,... --- ### Miami SEO Services for Small Businesses > Markitors is an all in-house SEO company providing Miami SEO services to small businesses. Work with our SEO experts to boost your web traffic and growth. - Published: 2021-03-25 - Modified: 2021-10-27 - URL: https://markitors.com/miami-seo/ Miami SEO SERVICES Why we offer SEO services to other Miami-based businesses. Schedule a consultation A Small Business SEO Company Specializing in Miami SEO Services Since 2012, Markitors has been helping small- to medium-sized businesses with their SEO strategies with the goal to expand their client base and increase revenue. We take pride in our processes and ethics, ensuring that we engage only in high-quality white-hat SEO strategies that lead to long-term and sustainable results. We have a team of SEO experts on board from our Arizona office but have foundational networks across Miami, Florida and all over the country. Our mission is to help local businesses from any industry and of any size to succeed. We help local clients reach their growth targets through well planned SEO strategies that result in new and repeat customers. But, that's not where the work ends. Our SEO company's mission is to reach out to other locations in the U. S. , including Miami, FL and help small businesses gain a competitive advantage in organic search. If you are a Miami-based entrepreneur looking to boost your online presence and conversions organically, we are the marketing partner you can trust to make this happen. We serve a variety of clients in Miami Beach, Key Biscayne, Homestead, Hialeah, Palmetto Bay, Surfside, Coral Gables, Gladeview, and other areas all over and around Miami. We love seeing our strong network in Florida get even stronger as more businesses find success. We are inspired more whenever we see... --- ### Scottsdale SEO > Markitors can meet your digital marketing needs in Scottsdale, Arizona. Learn about our data-backed SEO and digital marketing services. - Published: 2021-03-25 - Modified: 2024-10-10 - URL: https://markitors.com/scottsdale-seo/ SCOTTSDALE SEO SERVICES Why we offer digital marketing solutions to Scottsdale-based businesses. Schedule a consultation A Scottsdale-based SEO company that serves other local small businesses—we get you. Markitors is a full-service SEO and internet marketing agency that's called Old Town Scottsdale home since its start in 2012. Our dedicated in-house team of digital marketing professionals is proud to serve Scottsdale businesses across every industry to magnify search engine visibility, boost leads, and cultivate business growth — all through search engine optimization (SEO). SEO AUDIT Begin Audit LEARN HOW TO INCREASE THE VISIBILITY OF YOUR WEBSITE BEYOND SCOTTSDALE, ARIZONA. Benefits of Partnering with a Local Scottsdale Digital Marketing Agency for SEO Why does local matter? We have first-hand experience growing our own business in Scottsdale with a team that lives, shops, and plays across the Valley. We go the extra mile for local businesses looking to grow and rank higher in search engine results pages. While Markitors also works with companies around the world, helping neighboring businesses advance their SEO efforts in Scottsdale delivers unique advantages on both sides: 1 We know your market. Since we are a Scottsdale-based small business, we know the local market and how to reach your target market in the Valley and beyond. Our experience with the Scottsdale area has given us a unique perspective for working with local businesses in the digital landscape. 2 We understand your local challenges. The same goes for local challenges. We’ve been in your shoes. As a small business ourselves,... --- ### Training SEO > Improve your online presence and grow organic traffic with SEO. Learn more about our training SEO services for training companies. - Published: 2021-03-25 - Modified: 2024-10-10 - URL: https://markitors.com/industries/training-seo/ #1 SEO AGENCY FOR TRAINING COMPANIES Improve your online presence and grow organic traffic with SEO. Schedule a consultation What is SEO for training companies? What would you do if you were looking for a training company to take your business to the next level? Most people would probably go online and look in a search engine like Google or Bing. That’s where search engine optimization (SEO) comes in. SEO is the process of increasing a website’s visibility on search engines without the use of paid ads. That means more organic website traffic, and more importantly, more inbound leads for your training business. If that sounds like something you might be interested in, give us a call at (480) 550-6336 for more information. Why do I need SEO? Can it help improve my lead generation? Competition in the training industry is more intense than ever before. In fact, according to the Training Magazine 2019 Industry Report, there are now almost 130,000 training companies in the US alone. And on top of that, the report revealed total spending on training in the US declined some 5. 3% to $83 billion in 2019. If you want to stand out amongst the crowd in this competitive market, you’ll need SEO. Yes, our SEO services work wonders for lead generation. SEO boosts your site up search engine results pages (SERPs) and builds brand awareness using a variety of tactics from content marketing to securing backlinks. Then with a focus on conversion optimization, we’re able... --- ### Organization Design SEO > Markitors is an SEO company that offers SEO services for organization design consulting firms. Drive new clients to your firm with SEO. - Published: 2021-03-25 - Modified: 2024-10-10 - URL: https://markitors.com/industries/organization-design-seo/ #1 SEO AGENCY FOR ORGANIZATION DESIGN CONSULTING FIRMS Drive new clients to your business and build brand awareness with SEO. Schedule a consultation What is SEO for organization design consulting firms? When someone is looking for help with their small businesses’ organization design one of the first places they are going to look for help is the internet. When that potential customer types in something like “best organization design consulting firms” or “organization design consulting services” and your company is the first to pop up on Google, that’s a pretty valuable proposition. The only way to make that happen without paid ads is with SEO. SEO is the process of increasing a website’s visibility in search engines. That way you can pull in more clients and more revenue without having to break the budget on pay-per-click (PPC) advertising. Sound like something you might be interested in? If so, feel free to contact us for more information, or just give us a call at (480) 550-6336. How does SEO help organization design consulting firms? Your organization design consulting firm needs to focus on improving revenue and reducing costs for clients—so let our SEO services do the same for your business. With our full SEO toolbox, you’ll be able to sit back and watch the new clients roll in without worrying about an expensive PPC ad campaign. How do we do it? SEO is an involved process, but here are just a few of the ways it can help your business: Content... --- ### Food Beverage SEO > Specialized SEO services for food & beverage industry by Markitors. Drive traffic, increase sales. - Published: 2021-03-25 - Modified: 2024-10-10 - URL: https://markitors.com/industries/food-beverage-seo/ #1 SEO AGENCY FOR FOOD & BEVERAGE COMPANIES Increase website traffic, B2B sales, and brand awareness with SEO. Schedule a consultation What is Food & Beverage SEO (search engine optimization)? Food and beverage search engine optimization (SEO) is the best way to bring consistent inbound leads to your website. SEO works to increase a website’s visibility on search engines like Google and Yahoo. That way when potential customers search for your products, your website will come up. SEO isn’t all about search engine results though. It also encompasses digital PR services that build brand awareness, technical SEO efforts that perfect your site’s user experience, and so much more. At the end of the day, food and beverage SEO is the best way to organically connect your product to your customers. Why hire more outbound salespeople when you can let SEO bring the leads to you organically? Feel free to contact us or give us a call at (480) 550-6336 to learn more. How do SEO services help food and beverage companies? As an SEO agency for food and beverage companies we know that what matters most to you are large volume B2B sales. Thankfully, that’s just what our services can provide. The fact is some 81% of B2B buyers start with web search and a whopping 90% of buyers say when they are ready to make a purchase, they’ll come to you. These days, you have to be ready and waiting on search engines if you want those B2B sales.... --- ### Pet Product SEO > Markitors is a Pet Product SEO company that offers local search engine optimization services and more. We drive new customers to your business with SEO. - Published: 2021-03-25 - Modified: 2024-10-10 - URL: https://markitors.com/industries/pet-product-seo/ #1 PET PRODUCT SEO COMPANY Increase your revenue and reduce advertising costs with SEO. Schedule a consultation What is Pet Product SEO (search engine optimization)? If you were trying to find a pet store or pet products business, how would you do it? If you’re like most people you’d go straight to your phone or computer and type something into Google to find a business near you. Ever wonder how Google decides which business gets to be at the top of that list? That’s right—SEO. SEO or search engine optimization works to improve a website’s visibility on search engines in order to increase organic website traffic. More organic website traffic means more revenue. If that sounds like something you might be interested in, feel free to contact us or give us a call at (480) 550-6336. Note: “Do you only sell pet products online? You might find more relevant information about how to boost your online-only sales through our e-commerce SEO page. How do SEO services help pet stores attract potential customers? Our SEO services help attract customers for businesses in a variety of ways. The most important aspects of SEO for pet stores, in particular, are local SEO and content marketing. You see, when someone goes into Google looking for a nearby pet store to get pet food, grooming, or the like, Google determines who shows up in their local search results and on Google Maps based on distance, prominence, and relevance. Our local SEO services help improve these... --- ### Carpet Cleaning SEO > Elevate your carpet cleaning business with our focused SEO services. Connect with more customers locally. - Published: 2021-03-25 - Modified: 2024-10-10 - URL: https://markitors.com/industries/carpet-cleaning-seo/ #1 CARPET CLEANING SEO COMPANY How SEO services can connect local customers with your carpet cleaning business in no time. Schedule a consultation My carpet cleaning and shampooing website’s traffic is falling. What could an SEO agency do to help my business? There’s a lot of competition out there when it comes to carpet cleaning. Thankfully, you can top them all with the right carpet cleaning marketing strategy and some SEO help. What services do SEO agencies provide? Quality Content First and foremost, SEO agencies provide quality, search engine optimized content that drives website traffic. SEO companies create keyword research backed content strategies that help pages on your website appear on the first page of Google when customers search certain target keywords. Backlinks and Digital PR Building a strong backlink profile is vital if you want to move up search engine results pages (SERPs). SEO companies can place high quality content on a number of partner sites to build your inbound link numbers. Then, there are digital PR initiatives. With digital PR you can build brand awareness and authority without having to pay for expensive in-person marketing campaigns. Technical SEO With full-scale technical SEO audits, SEO agencies can make sure your site is running smoothly. From optimizing HTML tags to enhancing page speed, technical SEO is another great tool for carpet cleaning businesses. Monthly Reports No matter what kind of business you’re running, you’re probably busy in day-to-day operations. That’s why monthly reports with feedback from Google Analytics and Google... --- ### SEO Printing Companies > Markitors is a printing SEO company that offers local search engine optimization services for printers. We drive new clients to your business with SEO. - Published: 2021-03-25 - Modified: 2024-10-10 - URL: https://markitors.com/industries/seo-printing-companies/ #1 SEO AGENCY FOR PRINTING COMPANIES How printing companies stand out on search engines. Schedule a consultation What is Printing Company SEO (search engine optimization)? Are you looking to increase inbound leads for printing jobs? If so, you’ve come to the right place. Printing company search engine optimization (SEO) can help you do just that. SEO works to increase organic website traffic by increasing visibility on search engines. That leads to more customers calling you. There’s less dependence on sales calls, less advertising costs, and just consistent inbound leads that convert to real customers. If this sounds like something you might be interested in, feel free to contact us or give us a call at (480) 550-6336 for more information. How do SEO services help printing companies get more jobs? SEO works as a form of ‘pull’, or inbound, marketing. Without you ever having to do a thing, SEO works in the background to bring visitors to your website from search engines. Then, by focusing on conversion optimization we help you turn those internet visitors into paying customers. SEO services create an online presence that attracts new customers and leads to trusting relationships. If you want more information, check out this article on How SEO Works, or give us a call at (480) 550-6336. How does Local SEO work for a print shop? Local SEO targets Google Maps and Google Local search results, which are some of the most attractive spots for printing companies. According to Google, there are three... --- ### Industrial SEO > Markitors is an SEO company that offers SEO services for industrial companies. We drive phone calls from new customers and reduce paid ad costs with SEO. - Published: 2021-03-25 - Modified: 2024-10-10 - URL: https://markitors.com/industries/industrial-seo/ #1 SEO AGENCY FOR INDUSTRIAL COMPANIES Spend more time meeting client goals and less time worrying about marketing with SEO. Schedule a consultation What is SEO for industrial companies (search engine optimization)? SEO is the process of increasing a website’s organic traffic by moving them up search engine results pages (SERPs). That may sound more confusing than it really is. When you type something into Google, say ‘industrial recycling near me’, you’ll land on a search engine results page or SERP. The top few listings on that SERP will be paid ads. However, a majority of traffic skips right by those in favor of the unsponsored links below. Visitors that come to your site from those unsponsored links are considered organic traffic. So, what’s organic traffic? Organic traffic is just visitors that come to your site from links that aren’t paid advertisements. While SEO may sound complicated, at the end of the day it’s all about increasing your website traffic. And that boosts revenue—without paying for ads. How do SEO services help industrial companies? Search engine optimization services not only boost you up search engine results pages, which increases lead generation, they also build brand authority and reputation with quality content. And that’s just the start. From optimizing your website to increasing your connections within the industry, SEO services can help industrial companies in a myriad of ways. For example, do you have landing pages for all your services? Is your user experience optimized? Are your page title tags, H1... --- ### Tech IT SEO > Boost your IT/Tech company's reach with our industry-specific SEO services. Drive meaningful engagement today. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/industries/tech-it-seo/ #1 SEO FOR TECH & IT COMPANIES Improve your business' online presence and increase revenue with SEO. Schedule a consultation What is search engine optimization (SEO) for Tech and IT companies? Search engine optimization (SEO) is the process of improving a website’s visibility on search engines thereby increasing organic traffic and lead generation. If you’re looking for an inbound marketing strategy that can work behind the scenes, building brand awareness and improving your online presence while you focus on what matters, look no further. To find out more about how SEO services can help your business, feel free to contact us or give us a call at (480) 550-6336 for more information. How can SEO help my tech company? There are so many ways SEO services can help your tech company, from building a content strategy to enhancing brand awareness, but at the end of the day what makes SEO right for tech companies is the return on investment. Tech companies need to commit to investment if they want to break into their industry during the start-up phase. All the best tech companies from Amazon to Zoom operated with substantial losses during their first years. That’s because tech companies need to pour huge sums of cash into research and development of their product. That means you need to be strategic with spending in other areas. The best way to do that is to reduce your paid advertising spend by investing in SEO. SEO’s returns are stable, lasting, and most importantly—cost-effective.... --- ### SEO Fashion Apparel > Markitors is a fashion and apparel SEO company. We specialize in SEO services that build brand awareness and increase revenue for fashion brands. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/industries/seo-fashion-apparel/ #1 FASHION AND APPAREL SEO AGENCY How to build your fashion brand's online profile with SEO. Schedule a consultation What is Fashion SEO (search engine optimization)? When you’re looking to buy clothes, where’s the first place you go? If you’re like 87% of Americans, you probably start your search online. That’s why results on search engines like Google, Yahoo, and Bing have become so valuable for businesses. The top spots on search engine results pages (SERPs) bring in tons of website traffic. And the only way to get to those top spots is with search engine optimization (SEO). SEO is the process of increasing a website’s visibility on search engines. And more visibility means more website traffic, and that translates to consistent sales. So what is Fashion SEO? It’s how fashion brands thrive. How do SEO services help apparel companies sell more t-shirts? First and foremost, SEO increases organic website traffic. And thanks to a focus on converting visitors to customers, that means more sales. Beyond increasing inbound leads through your website, SEO can also help build brand awareness with digital PR. Digital PR services help to build brand awareness through quote placements, guest posts on fashion blogs, interviews for fashion websites, and more. On top of that, digital PR services improve your backlink profile which helps boost your site up SERPs. With SEO, you can appear among the likes of LuluLemon and Nordstrom. What is included in SEO services for fashion and apparel brands? SEO services for fashion and... --- ### Credit Repair SEO > Markitors is a Credit Repair SEO company that offers local SEO services and more to help credit repair specialists drive new clients to their businesses. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/industries/credit-repair-seo/ #1 CREDIT REPAIR SEO COMPANY How credit repair businesses improve their online visibility. Schedule a consultation What is Credit Repair SEO (search engine optimization)? Search engine optimization (SEO) is the process of increasing a website’s organic search traffic by improving its position on search engine results pages (SERPs). Simply put, SEO helps bring more clients to your credit repair business. Just imagine, when someone’s looking for help with their credit they’ll usually go online and type in something like “how to fix my credit” on Google. Then Google will pull up the most authoritative and relevant results to show on their results pages. The best way to become a more authoritative, relevant site in the eyes of Google is with SEO. So what is SEO? It’s the best inbound marketing strategy around. Contact us for more information or feel free to give us a call at (480) 550-6336. How can SEO services help a credit repair company? Are you looking to increase inbound leads for your credit repair business? Then you’ve come to the right place. The reality is that when it comes to digital marketing for credit repair your options are limited. Google doesn’t allow credit repair companies to pay for Google Ads, so if you want to improve your online presence and have clients calling you because of digital marketing, SEO is definitely your best option. SEO can also help your marketing efforts target the right segment of the population so you’re always happy with your return on... --- ### Dental SEO > Markitors is a Dental SEO company that offers local search engine optimization services for dentists. Drive new patients to your practice with Local SEO. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/industries/dental-seo/ #1 DENTAL SEO COMPANY How Dental Practices Get Found on Search Engines Schedule a consultation How does a Dental SEO company help attract new patients? Let’s start with why SEO is important to a dental practice. There are many marketing services to help attract new patients. Direct mail. Email. PPC. Social media. Cold calls. These are all common marketing tactics that work for some dental practices. Then, there’s SEO (search engine optimization). Why do we love SEO? Because appearing in search rankings for dental services drives predictable traffic every month. It’s much easier to grow a practice when a dentist can rely on a certain number of new patients each month. For example, “dental clinic” is searched 6,400 times per month across the United States. “Dentist Near Me” is searched 413,000 times per month. If your practice website appeared in search rankings for these terms, then a percentage could convert to new patients. So, how does a Dental SEO company attract new patients? 1. Create content targeting keywords that will increase visibility online. 2. Build backlinks to content so it outranks competitors. 3. Allow search engines to discover content so it is indexed. That’s the simplified explanation. When a dental marketing company follows this approach on a monthly basis, the end result is more traffic, more patients, and less ad costs. What is interesting about Dental SEO? The diversity in search terms and specialities. For example, did you know “pediatric dentist near me” is searched 23,000 times per month, while... --- ### Healthcare SEO > Markitors is a leading Healthcare SEO services agency. We drive phone calls from new customers & reduce paid ad costs with quality medical SEO services. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/industries/healthcare-seo-2/ #1 Healthcare SEO Company Spend more time with patients and customers and less time worrying about if they are coming in the door. Our Healthcare SEO services help grow your website's traffic. Schedule a consultation What is Healthcare SEO? Healthcare SEO, also called medical SEO, is search engine optimization services provided to professionals and businesses in the healthcare industry. It is used to help potential customers find healthcare businesses online through search engines like Google. Companies providing medical SEO services work to help drive traffic to your website, increase your search rankings, establish authority for you and your specialization in your location, and to paint an overall positive and credible picture of your business online. Continuous SEO efforts can eventually position you as an industry leader and boost your patient base via organic search. How does a healthcare SEO services company drive website traffic for businesses in the medical field? The goal of a healthcare SEO services provider is to drive website traffic for healthcare facilities. That way, a predictable, growing flow of patients and customers can use their medical services or buy their products. So how do healthcare SEO services increase website traffic? Providers use: Technical SEO to improve websites’ readability and indexing High-quality SEO content to target important and core keywords and increase online visibility Link building and conversion rate optimization to outrank the competition Local SEO to bring in repeat business Actionable SEO tactics to achieve and maintain a positive user experience These are only a few... --- ### Roofer SEO > Get found locally with Markitors' roofer SEO services. Enhance your online presence and business growth. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/industries/roofer-seo/ #1 SEO COMPANY FOR ROOFERS Keeping the customers coming with search engine optimization. Schedule a consultation What is roofing SEO (search engine optimization)? These days search engines like Google, Bing, and Yahoo are incredibly valuable to small businesses—and especially to roofers. When a customer searches for ‘roofing companies’ or ‘roofing companies near me’ they are going to click on one of the top results given by search engines. That means taking a spot at the top of search engine results pages (SERPs) for roofing keywords can drastically increase your inbound leads. Search Engine Optimization (SEO) can help you do just that. SEO is the process of increasing a website’s visibility on search engines. So if you want more phone calls and more emails asking for your services—think SEO. If you’d like to know more, feel free to contact us, we can answer any questions you may have. How do SEO services help roofers attract potential customers? SEO agencies build brand awareness while increasing your website’s organic traffic. That means more inbound leads when customers search for popular roofing keywords on Google, Bing, and other search engines. In beginners’ terms, organic traffic is the number of visitors your website gets from unpaid search. Where Pay-Per-Click (PPC) advertising works by charging you per click to move to the top of search engine results pages, SEO works to increase your organic traffic. That means a consistent flow of quality leads to your site. It’s the perfect addition or replacement for the unstable traffic... --- ### SEO Nonprofits > Markitors is an SEO company for Nonprofits that offers a variety of search engine optimization services to help bring in a steady stream of new donors. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/seo-nonprofits/ #1 SEO COMPANY FOR NONPROFITS Making an impact in our community by supporting nonprofit organizations' success. Schedule a consultation What is nonprofit SEO (search engine optimization)? These days, whether we’re looking for a local restaurant or a non-profit organization, we all use the same method—Google. That means Google’s search engine results pages (SERPs) have become the modern day equivalent of a town square or the yellow pages. And the results at the top of SERPs are now prime real estate. The fact is, if you want to land a spot on Google’s prime real estate, you’ll need search engine optimization (SEO) to get you there. SEO works to increase the authority, speed and content quality of your website to boost your nonprofit up SERPs. From building a strong backlink profile to creating SEO content, there are a number of methods SEO agencies use to do this. Whatever method is used, SEO for nonprofits will build your brand awareness and grow your organic search traffic consistently. That way your phone won’t stop ringing from donor calls, because at the end of the day we understand that’s what matters most for nonprofits. How do SEO services help attract potential donors? The simple answer is, by moving your website up search engine results pages (SERPs) using a number of tactics. For example, SEO agencies will create quality content, based on targeted keywords. That way when someone is searching for a cause, they’ll run into your content which naturally funnels them to your donation... --- ### Startup SEO > Markitors is a startup SEO company that offers search engine optimization services to drive organic website traffic and build brand awareness for startups. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/industries/startup-seo/ #1 STARTUP SEO COMPANY Building an online presence and improving brand awareness for startups. Schedule a consultation What is startup SEO (search engine optimization)? It’s no secret that in this day and age if you want your startup to get noticed you have to have a great online presence. The best way to build that presence is with SEO. SEO works to improve your website’s position in search engine results pages (SERPs). That means more organic website traffic and ultimately more sales or new clients. SEO is a scalable, reliable inbound marketing tactic that serves as the foundation of any successful digital marketing strategy. If you want to find out more, feel free to contact us or give us a call at (480) 550-6336. How do SEO services help a startup appear on a Google search? Our SEO services work in unison to improve your site’s visibility on search engine results pages (SERPs). First and foremost, better search rankings come from content marketing. Backed by an in-depth SEO strategy that couples keyword research with SEO audit results, we produce high quality, informative content that draws in organic traffic. Additionally, our content team is dedicated to making content that drives value for readers and builds your brand reputation. From there, our digital PR services come in to build backlinks which improve your domain authority. Then, with local SEO to improve your local search rankings and technical SEO to fix site errors, your website will be moving up SERPs in no time.... --- ### Plumber SEO Services - Local SEO For Plumbers > Markitors is an SEO company that does local SEO for plumbers. Drive phone calls from new customers and reduce paid ad costs with plumber SEO services. - Published: 2021-03-24 - Modified: 2024-09-30 - URL: https://markitors.com/industries/plumber-seo/ #1 Plumber SEO Company Drive more phone calls, reduce your PPC budget, and spend less time waiting in the truck for the next plumbing job to come through with SEO for plumbing companies. Schedule a consultation How much should SEO cost a plumbing company? A plumbing company should expect to pay between $1,500 to $2,500 per month for services of plumbing SEO experts. This monthly fee should include: Creation of high-quality content Local SEO management Link building Technical search engine optimization on a plumbing website How long do SEO services take for a plumbing business? SEO efforts can take between 4-12 months to see a potential benefit to a plumbing website. The ability to appear in search engine result pages (SERPs) depends on a few ranking factors: Relevance: How relevant are web pages for relevant keywords? Distance: How close is a search to your service area? Prominence: How well known is your small business? Having an experienced SEO marketing company helps search engines better understand and trust your plumbing business. Should I hire a search engine optimization company for my plumbing website? There are a few things to ask yourself before hiring an SEO company to help market your plumbing company. Do I have a plumbing website? If you do not have a website, an SEO company will not be able to perform marketing services. You likely need to hire a website development company first. Does my plumbing website have a good domain rating? Plumbing is a competitive space in... --- ### Chiropractor SEO > Markitors is an SEO company that offers chiropractor SEO services for chiropractors. Drive new patients to your chiropractic practice. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/industries/chiropractor-seo/ #1 CHIROPRACTOR SEO SERVICES COMPANY How Chiropractors Get Found on Google Schedule a consultation What does a Chiropractor SEO (search engine optimization) agency do to drive new patients? An agency incorporates high-quality content, backlinks, and technical SEO into their SEO strategy. High Quality Content High quality content targets chiropractic keywords to drive organic traffic. This content typically answers the frequently asked questions new patients have. Backlinks SEO experts build relevant and authoritative backlinks from web pages to chiropractic websites. These external placements raise the authority of a website around a particular topic. An authoritative website outranks competitors in search engines and drives more organic traffic. Technical SEO Technical SEO allows search engines to discover and index content. This includes on-page analysis of HTML tags, page speed, and full-scale technical audits. Monthly Reports Chiropractors are busy! That’s why a monthly report that incorporates data from Google Analytics and Google My Business – including keyword search rankings – are critical to help determine the ROI on a SEO campaign. A few things chiropractors should request in their monthly report: Website Traffic (from Organic Search) Total Impressions Keyword Rankings Backlinks Technical SEO improvements Conversion Rate How does Local SEO work for chiropractors? A search engine results page typically displays local businesses that are relevant and in close proximity to a Google search. You can see this in Google My Business, Google Maps, and Google Search. If you really want to know how Local SEO works, there are only three words to remember: Relevance,... --- ### Financial Services SEO > Improve your financial services' online visibility with our dedicated SEO strategies. Attract more clients. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/industries/financial-services-seo/ #1 SEO AGENCY FOR FINANCIAL SERVICES Fill your inbox and get more phone calls with SEO for financial services companies. Schedule a consultation What are the typical services offered by an SEO agency for financial institutions? Financial companies and advisors have historically shied away from digital marketing. Some feared complicated compliance issues, while others were simply unaware of the power of a well-managed online marketing strategy. These days, however, most financial services providers recognize the need to reach as many potential clients as possible — and that means incorporating digital marketing to their growth plans. Search engine optimization (SEO) is the crux of any successful digital marketing strategy. SEO agencies have a number of services that are perfect for finance companies and meet all regulatory guidelines. These include: High-quality content that strengthens search engine rankings Digital PR and white hat backlinking Technical SEO Local SEO Monthly search performance reports I've heard that keyword research is important for finance SEO. What are some keywords that would be good for a financial service provider? Keywords are vital to search engine optimization strategies. First, SEOs perform an in-depth audit to select strong keywords that would complement a content strategy. Then, they implement a tailored plan for each of these competitive keywords to improve clients’ rankings on search engine results pages (SERPs). Financial keywords are some of the most sought-after SEO tools in the market today. For example, financial advisors face stiff competition and high prices when it comes to pay-per-click advertising on Google... --- ### Franchise SEO > Learn about Marktors’ franchise SEO services and how we can help your business grow. From local SEO to national SEO, we do it all. Schedule a consultation! - Published: 2021-03-24 - Modified: 2024-09-30 - URL: https://markitors.com/industries/franchise-seo/ #1 FRANCHISE SEO COMPANY The best way to improve your online presence and build brand awareness. Schedule a consultation What is franchise SEO (search engine optimization)? Franchise search engine optimization (SEO) is the process of improving the visibility of multiple business locations on search engines in order to increase revenue. Franchisors often enlist the services of an SEO company to build brand awareness or to help optimize their main website. This also helps franchisees because there are usually dedicated spaces on franchisor sites for each franchise location. So, the more optimized the main website is, the more each location benefits. That being said, SEO isn’t only for franchisor websites. Local SEO services help to make franchisee businesses the first choice when customers look on Google Maps or Google Local. At the end of the day, that’s what makes SEO the best way for franchisors and franchisees to build brand awareness, secure more local customers, and improve their online presence. Work with an SEO agency like Markitors to implement SEO for franchises. We know franchise SEO like the back of our hand and want to help your business grow. Contact us today! How do franchise SEO services help franchisees? Franchise SEO is extremely focused on local search. Since the goal of a franchisor is to send more potential customers to a local franchise, an SEO strategy needs to do everything possible to support a local business. That’s where our Local SEO services come in. From creating a Google My Business page... --- ### Hospitality Seo > Markitors is a Hospitality SEO company that offers local SEO services for hotels and resorts. Drive new bookings and build brand awareness with SEO. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/industries/hospitality-seo/ #1 HOSPITALITY SEO COMPANY Increase bookings and reduce PPC advertising costs with SEO. Schedule a consultation https://vimeo. com/367929351 What is Hospitality SEO (Search Engine Optimization)? Search engine optimization (SEO) is essential for improving your hotel’s search engine rankings, increasing organic traffic, and driving direct bookings. In the hotel industry, specialized SEO strategies are crucial for enhancing visibility and bookings, ensuring your hotel stands out in a competitive market. Challenges with Customer Acquisition Hotels often struggle with acquiring new customers through performance marketing channels. This can be due to various reasons such as intense competition, limited marketing budget, and lack of expertise in digital marketing. To overcome these challenges, hotels need to develop a robust marketing strategy that includes search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing. By leveraging these channels, hotels can increase their online visibility, drive more traffic to their website, and ultimately acquire new customers. How Do SEO Services Help a Hotel Website Get More Bookings? By optimizing your hotel website for search engines, you can enhance your visibility in search engine results pages and attract more potential guests. How Long Does SEO Take to Impact My Hotel’s Search Engine Rankings? SEO is a long-term strategy. Online reputation management is crucial as it directly impacts a hotel's search engine rankings and visibility. It typically takes 3-6 months to see significant improvements in your hotel’s search engine rankings. The timeline depends on the competitiveness of your relevant keywords, how quickly search engine crawlers index your site,... --- ### National SEO Services for Small Businesses > Grow your business’ digital visibility through Markitors’ national SEO services! Read to learn about national SEO and the services we offer. Contact us! - Published: 2021-03-23 - Modified: 2024-10-10 - URL: https://markitors.com/national-seo-services/ National SEO Services for Small Businesses Turn visitors into customers with national small business SEO. Schedule a consultation What is national SEO? National SEO refers to optimizing your website and pages to rank on a national scale instead of only in local search. If you are wanting to market your products or services to a broader audience, national SEO can help you do that. Generate leads and reach customers nationwide by ranking high on search engine results pages (SERPs) through optimization. National search engine optimization is important because it allows you to target a much larger audience than if you are only focused on local SEO. Your small business could grow exponentially by utilizing a national SEO company. Simply put, SEO brings customers to you. SEO companies use a range of techniques to boost websites up SERPs. Things usually begin with the development of a keyword-research-backed SEO strategy. Then, technical website audits are used to improve search engine compatibility. And no good SEO strategy would be complete without backlinking and digital PR to build brand awareness. At Markitors we’ve packaged our SEO services into four main categories: Digital PR SEO Content Local SEO Technical SEO On top of that, you’ll get detailed monthly reports at the end of each money to keep you informed of our efforts and relevant key performance indicators (KPIs). So if you’re looking to boost the bottom line this quarter, feel free to contact us or give us a call at (480) 550-6336. What is a... --- ### Ecommerce SEO > Markitors is an ecommerce SEO company that offers SEO services focused on conversion optimization. Increase revenue from your e-commerce site with SEO. - Published: 2021-03-23 - Modified: 2024-10-10 - URL: https://markitors.com/industries/ecommerce-seo/ #1 E-COMMERCE SEO COMPANY Turn visitors into customers with e-commerce SEO. Schedule a consultation What is e-commerce SEO (search engine optimization)? Search Engine Optimization (SEO) is the process of increasing a website’s visibility on search engine results pages (SERPs). SEO efforts bring increased organic website traffic, which leads to a higher conversion rate and more sales for e-commerce companies. Simply put, SEO brings customers to you. SEO companies use a range of techniques to boost websites up SERPs. Things usually begin with the development of a keyword-research-backed SEO strategy. Then, technical website audits are used to improve search engine compatibility. And no good SEO strategy would be complete without backlinking and digital PR to build brand awareness. At Markitors we’ve packaged our SEO services into four main categories: Digital PR SEO Content Local SEO Technical SEO On top of that, you’ll get detailed monthly reports at the end of each money to keep you informed of our efforts and relevant key performance indicators (KPIs). So if you’re looking to boost the bottom line this quarter, feel free to contact us or give us a call at (480) 550-6336. How do e-commerce SEO services drive sales to an online store? E-commerce SEO services are the perfect way to drive high-converting traffic to your website. E-commerce SEO focuses on conversion optimization. In other words, turning website traffic into paying customers. By producing quality keyword-research-backed content, using website analytics from a variety of SEO tools, optimizing product pages, and adding schema to pages,... --- ### Education SEO Company > Markitors is an SEO company that offers a variety of education SEO services for schools. Drive new prospective students to your school with SEO! - Published: 2021-03-23 - Modified: 2024-10-10 - URL: https://markitors.com/industries/seo-for-schools-higher-education/ #1 Education SEO Company How schools and private colleges can consistently increase website traffic and enrollment. Schedule a consultation What is education SEO (search engine optimization)? Search engine optimization (SEO) is a way to increase organic website traffic by improving visibility in search engines. SEO for schools can help you outrank the competition when prospective students or parents search for a new school online. That means more leads, more calls, and more campus tours. Education SEO services providers use a number of tactics to help schools increase their admissions, including: High-quality SEO Content Digital PR and White Hat Backlinking Technical SEO Local SEO Monthly Reports A holistic SEO strategy combining all of these elements is the glue of any successful digital marketing campaign for schools or any other business. How do SEO services help public and private schools, colleges, and universities increase enrollment? Search engine optimization services for schools will help boost your organic website traffic and build brand awareness. That means more prospective students will be contacting you. If your goal is to increase enrollment, consistent SEO development is the way to go. Unlike paid ads, SEO services will help your school’s website steadily move up search engine results pages (SERPs). No more massive fluctuations in leads after marking campaigns when you’re using pay-per-click advertising. By using an individually tailored SEO strategy for schools, you can get more students through your doors consistently while saving money. It’s an investment in the long-term that continues to deliver results long after... --- ### SAAS SEO > Markitors is a SaaS SEO agency that offers a variety of SEO services to help drive new website traffic and increase inbound leads. - Published: 2021-03-23 - Modified: 2024-10-10 - URL: https://markitors.com/industries/saas-seo/ #1 SaaS SEO Agency How SaaS businesses bring in fresh inbound leads without having to lift a finger. Schedule a consultation What Is SaaS SEO (search engine optimization)? Due to the fierce competition in the industry, SaaS companies need strong digital marketing efforts in order to build lead generation and a recognizable brand. This can be done using PPC advertising or email marketing, but that gets expensive — especially for smaller businesses. That’s where a SaaS SEO strategy comes in handy. SEO is the process of increasing a website’s visibility on search engines organically. With SEO for SaaS, you’ll have more visitors to your site, increased brand awareness, and ultimately — more paying customers. If that sounds like something you might be interested in, feel free to contact us or give us a call at (480) 550-6336. How do SEO services help SaaS companies? A SaaS SEO agency helps SaaS companies reduce their reliance on paid marketing, build brand awareness, and improve cost per customer acquisition. To get an understanding of where your website stands and what basic SEO measures you can take, try out our free SEO audit tool. If some of the more advanced implementations are beyond your company’s scope, partner with a SaaS SEO agency. The Markitors’ SEO process starts by taking a deeper dive into a website’s on-page and off-page SEO. From there we use SEO content marketing, digital PR efforts, technical site fixes, local SEO services, and more to increase your website’s organic traffic. If... --- ### Staffing Agency SEO > Increase your staffing agency's online visibility with our effective SEO strategies. Reach more candidates now. - Published: 2021-03-23 - Modified: 2024-10-10 - URL: https://markitors.com/industries/staffing-agency-seo/ #1 SEO Company for Staffing Agencies Increase inbound leads and build brand reputation with Markitors’ recruitment business SEO experts for staffing agencies. Schedule a consultation What is staffing agency SEO (search engine optimization)? When a company is looking for a staffing agency they’ll usually go online and search Google — just like we all do. That means search engine results pages (SERPs) on Google, Yahoo, and other search engines are valuable channels to drive leads. Search engine optimization (SEO) can help your staffing agency get that valuable real estate. That will increase your organic website traffic and boost brand awareness — which means more inbound leads and more clients. Try our free SEO audit to find out what you can change on your website today! How do recruitment business SEO services help staffing agencies attract potential clients? SEO helps increase the organic traffic to your website which improves lead generation. Organic traffic is any visitor to your site that comes through unpaid search results. Simply put, SEO brings clients to you — without a recurring expense per click. Around 95% of web traffic goes to first page results. So if you don’t have a recruitment business SEO strategy and your agency is appearing on page 10, your website is pretty much hidden to new clients. SEO will help build brand awareness, increase website traffic, and ultimately get more clients to call you. What is included in SEO services for recruitment agencies? SEO strategies will only work if they’re backed up... --- ### Contact Us > Contact Markitors today! - Published: 2021-03-23 - Modified: 2023-04-12 - URL: https://markitors.com/contact-us/ CONTACT US Schedule a consultation sales@markitors. com --- ### About Us > Markitors is an SEO company for small businesses. Meet our team of SEO consultants who serve as trusted expert resources to small businesses. - Published: 2021-03-22 - Modified: 2024-11-01 - URL: https://markitors.com/about-us/ ABOUT MARKITORS Markitors is an SEO company for small businesses. Google "digital marketing company" and you'll likely see Markitors in the search results. We've been voted a Best Place To Work multiple times by the Business Journal, Best Companies, and more. We know our stuff, and nothing makes us happier than moving small businesses forward. Read Our Reviews OUR VALUES You are Unique Respect the uniqueness of every human being. Always Fresh, Always Thrilling Innovate to keep things exciting. Bias for Action When in doubt, do what you think is right. Ownership Deliver on all promises. Strength in Numbers Utilize all available resources. WHAT OUR CLIENTS SAY https://vimeo. com/248019994 Markitors has grown our website from 0 visits to just over 60,000 monthly visits. Their digital marketing services are very effective in growing your brand online. — Brian Mohr, Co-founder of Y Scouts WHERE OUR CONTENT HAS APPEARED SEO CASE STUDIES One Heart Learn More Local SEO Learn More Always Fresh, Always Thrilling Learn More Ready to get started? Schedule a consultation Contact Us --- ### Industries > Markitors specializes in SEO industries & drives growth with real measurable results. Get started today with a free SEO audit & tailored strategies! - Published: 2021-03-22 - Modified: 2024-10-10 - URL: https://markitors.com/industries/ INDUSTRIES SEO industries thrive with Markitors, where we deliver measurable growth and proven results. Begin with a free SEO audit and tailored solutions today! At Markitors, we specialize in providing SEO solutions tailored for a variety of SEO industries. Whether your business is in accounting, financial services, healthcare, or manufacturing, our industry-focused approach ensures your brand stands out in search results. We understand the challenges each sector faces, and our strategies are designed to drive traffic, boost conversions, and enhance visibility. From local SEO to in-depth content strategies, we help connect you with the right audience and foster long-term success. Trust Markitors for personalized SEO services that deliver real results. SEO for Staffing Agencies Learn More SaaS SEO Learn More Education SEO Learn More eCommerce SEO Learn More Hospitality SEO Learn More Franchise SEO Learn More Law Firm SEO Learn More Financial Services SEO Learn More SEO for Chiropractors Learn More Plumber SEO Learn More SEO for Startups Learn More SEO for Nonprofits Learn More SEO for Roofers Learn More Dental SEO Learn More Credit Repair SEO Learn More SEO for Tech & IT Computer Repair SEO Learn More Industrial SEO Learn More SEO for Printing Companies Learn More Carpet Cleaning SEO Learn More SEO for Pet Products Learn More Food & Beverage SEO Learn More SEO for Org Design Consulting Firms Learn More SEO for Training Companies Learn More Fashion & Apparel SEO Learn More Real Estate SEO Learn More Healthcare SEO Learn More Cannabis SEO Learn More --- ### White Label SEO Services > White label SEO services afford organizations the ability to enhance their own SEO offerings, performance, and bandwidth for clients. - Published: 2021-03-19 - Modified: 2024-10-10 - URL: https://markitors.com/white-label-seo-services/ White Label SEO Services Discover how Markitors can provide all your SEO business needs. Schedule a consultation The Value of Quality SEO Businesses sink or swim based on the strength of their digital marketing efforts. For decades, consumer habits have been trending toward online methods for discovering new businesses, learning about new brands, and shopping for nearly every type of product and service. But digital consumerism is no longer a growing trend — it’s the new reality. As of 2024, over 270 million Americans shopped online, according to Statista. More than half of them — 55. 6%, according to a 2022 Raydiant report — prefer online shopping to traditional brick-and-mortar stores. That means creating a robust online presence is a critical driver of growth for large and small businesses alike. That said, the situation isn’t as simple as launching a website, making your products available online, and taking out a few online ads. If you want consumers to choose your products or services over the millions of options they have literally at their fingertips, you have to stake your claim to prime real estate on the search engine results pages, or SERPs. The best way to do that is through search engine optimization, or SEO. Understanding SEOSEO refers to a range of tools and techniques that make it easier for consumers to discover online content by boosting search engine rankings. Some SEO techniques are relatively straightforward and easy to master. However, some are a significantly more complicated. A comprehensive understanding... --- ### Local SEO services > Markitors is an SEO company that offers local SEO services for small business. Generate local leads for your business with a trusted local SEO agency. - Published: 2021-03-19 - Modified: 2024-04-30 - URL: https://markitors.com/local-seo-services/ LOCAL SEO SERVICES FOR SMALL BUSINESSES Learn more about what makes Markitors the best SEO company for a small businesses. Schedule a consultation What is Local SEO? Local SEO (Search Engine Optimization) helps a small business get visibility on search engines for local searches related to their products and services. On Google’s search engine result pages (SERPS), local SEO is most recognized through Google Maps, Google Local, and traditional Google Search results. Google says that local SEO search rankings are determined by relevance, distance, and prominence. Searching “local SEO services USA,” for example, will yield results in the United States that are most relevant to the query, closest to the searcher’s location, and have a higher prominence. This means that if you are located in Phoenix, then using this search term will show local SEO marketing companies in Phoenix that are most relevant and closest to you. Some important factors that help define local SEO include:1. RelevanceBusiness ListingsA business owner should create profiles on business directories, such as the ones below to establish local citations. A business directory is a list found online that indexes businesses based on their niche, location, and industry. Google Business Profile (formerly Google My Business)Bing PlacesYelpSocial Media Profiles like FacebookYellow PagesOther Business DirectoriesOn-Page SEOInformation on your website is used to determine whether your small business would match the intent of a local search. Here are a few elements of on-page SEO that are factored into local rankings:Keyword ResearchPage Title Tags & Meta Descriptions on webpagesMobile-Friendliness... --- ### WordPress SEO Services for Small Businesses > Learn about WordPress SEO services from the experts at Markitors. We can help boost your website’s visibility through our SEO services for WordPress! - Published: 2021-03-18 - Modified: 2021-11-10 - URL: https://markitors.com/wordpress-seo-services/ WordPress SEO Services for Small Businesses Boost your website’s visibility through our SEO services for WordPress. Schedule a consultation What is WordPress SEO? SEO stands for search engine optimization, which is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. WordPress is known as one of the most popular and SEO-friendly content management systems (CMS). WordPress is used by 65. 1% of all websites with known CMS. That’s 42. 8% of all websites! WordPress SEO is essentially optimizing a website built and run through the WordPress CMS. There are many different elements that make up SEO for WordPress websites that we will cover below. Our WordPress SEO services help boost your website’s online visibility in search results. Does my CMS need to be WordPress for SEO? No, SEO can be implemented on any CMS, not just WordPress websites. WordPress is popular because of its ease of use, accessible plugins, and support options. However, other CMS such as HubSpot, Joomla, WooCommerce, Drupal, Wix, etc. are good options for building a small business website as well. SEO services for WordPress are very similar to SEO services for other CMS. The only true difference is that WordPress has a full suite of plugins to make SEO easier for small business website owners. What are the SEO benefits of using WordPress? As we said, SEO efforts are important for websites on any CMS. However, there are some SEO benefits of using WordPress as your CMS.... --- ### Technical SEO Services > Unlock business potential with Markitors' technical SEO services, improving your site's visibility and performance. - Published: 2021-03-18 - Modified: 2023-08-17 - URL: https://markitors.com/technical-seo-services/ TECHNICAL SEO SERVICES Complete management of your search engine setup by technical SEO specialists. Schedule a consultation What is technical SEO? We’re glad you asked, and we’re glad you’re here. Technical SEO includes the management of elements like crawling, indexing, status codes, page speed, content, site structure, mobile usability, SSL, structured data, migrations, and rendering for websites. That’s a little overwhelming. In the simplest of definitions, technical SEO is communication between search engines and humans. Technical SEO professionals interpret search engine signals and other technical elements and then respond in a way that both search engines and humans comprehend. A technical SEO strategy optimizes a website for both on-page and off-page ranking factors so that it’s easy for search engines to understand what the website is about and easy for individuals to find the information they’re looking for. This applies to desktop and mobile versions. What is the scope of your Technical SEO optimizations? What We Analyze and Implement: Content Optimizations – Publish and optimize every piece of content for SEO best practices XML Sitemap Optimization – Create + submit XML sitemap files for crawling + indexing Robots. txt Optimization – Set and correct robots. txt file for crawling and indexing. A crawl map is a file that tells Google bots which pages on your website should be indexed and how frequently they should be recrawled. Image Optimization – Set file sizes and names for primary pages Broken Link Repair – Find 404 error pages and implement 301 redirects, fix... --- ### Digital PR Services > Markitors is a Digital PR SEO agency that offers Digital PR services for small businesses. Learn how to grow your visibility and authority online. - Published: 2021-03-18 - Modified: 2022-10-18 - URL: https://markitors.com/digital-pr-services/ DIGITAL PR SERVICES Grow your visibility and authority online. Schedule a consultation What is Digital PR? What is Digital PR? Digital PR is a SEO marketing tactic designed to optimize a brand’s digital footprint. Our simple definition is to increase brand mentions online. We accomplish this objective by strategically securing online placements through media relationships. The difference between traditional PR and digital PR is that digital PR is purely online. Traditional PR prioritizes brand mentions in print magazines, radio interviews, and TV appearances. Digital PR devalues those opportunities if there isn’t a DoFollow backlink that comes with that opportunity. In other words, Digital PR is a service that prioritizes external backlinks, brand mentions, and brand awareness online. What does the day-to-day look like in Digital PR? What’s a day to day look like? Here it is. Develop deep relationships with digital influencers, content marketing managers, and website owners through email and social media platforms like Twitter & LinkedIn Build media lists with attentiveness to site credibility, page relevance, and site overlap Conduct extensive backlink audits of clients and competitors to identify placement opportunities Work with Director of SEO to create content once placement opportunities are secured Distinguish good and bad placement opportunities with the help of SEO tools like Ahrefs and Majestic Manage a team of freelancers to ensure client deliverables are met in Asana, our project management platform Monitor keyword alerts and conduct timely outreach to increase referral traffic and external links to client websites Evaluate and reply to... --- ### Free SEO Audit > Get your free SEO audit for your company’s website from Markitors. See where you can improve your website’s SEO to see amazing results. - Published: 2021-03-18 - Modified: 2021-10-15 - URL: https://markitors.com/seo-audit/ Free SEO Audit What's Your SEO Score? Enter a web page address and the keyword or search term you're trying to rank for. What is a SEO site audit? An SEO site audit is an analysis of critical components that can impact a company’s organic search results. Markitors aggregates 70+ of the top SEO audit and website review tools to evaluate these critical components and to deliver a prioritized action plan to a company to help them improve their SEO presence. Our SEO audit services provide companies with the necessary information to improve their SEO and grow their businesses. What SEO Tools do you use? Our audits can use up to 70 SEO audit tools, with some of the main tools being:Google Search Console – webmaster style analysis of XML Sitemap, page ranking, indexation, robots. txt, SERP (search engine result pages) analysisGoogle Analytics – used for tracking the performance of web pages and organic trafficGoogle Page Speed – used to check load time, Javascript, and how crawlers interact with your own siteGoogle Chrome – used to see how meta information appears on SERPs, user experience, and html analysis using Source Code featuresAhrefs – used for link building analysis, keyword research, anchor text, internal linking, and other Technical SEO ranking factorsScreaming Frog – used for auditing meta tags, broken links, HTML, and On Page SEOSEMRush – used for backlink profile, external links, duplicate content, and other SEO issuesMoz – Local SEO, domain authority, toxic backlinks (Spam Score), and other SEO expert... --- ### SEO Outsourcing Services > Looking to outsource SEO for your small business? Read Markitors’ gude to how to outsource SEO and learn about Markitors’ SEO services. - Published: 2021-03-18 - Modified: 2021-08-27 - URL: https://markitors.com/seo-outsourcing-services/ SEO Outsourcing Services Looking to outsource SEO for your small business? Read Markitors’ guide to how to outsource SEO and learn about Markitors’ SEO services. Schedule a consultation How can you outsource SEO? There are several ways you can outsource SEO. These include using freelancers, contractors, or using an SEO outsourcing company. Use FreelancersFreelancers you could use for outsourcing SEO are talented individuals who are knowledgeable about different aspects of search engine optimization. Generally, freelancers will specialize in one or two areas of SEO. You can outsource certain tasks such as SEO content to a freelance writer and pay per piece of content. If you have one-off tasks that you aren’t able to manage, freelancing is a good option. These days small businesses can outsource their SEO to freelancers using a variety of platforms, such as Upwork, Fiverr, and Freelancer. Use ContractorsContractors are similar to freelancers but are usually under contract for a certain amount of time and can often cover more responsibilities. These professionals will handle an SEO project for a set amount of time. For example, you could hire a contractor for three months to manage your social media and write blog posts for your website. After the three months are up, you could either renew the contract if needed or hire different contractors for other SEO projects. Use AgenciesOutsourcing your SEO needs to an SEO agency like Markitors is the most reliable way to outsource SEO services for your small business. These companies specialize in SEO and... --- ### On-Page SEO Services > Markitors’ on-page SEO services aim to bring organic traffic to your website and increase conversions. Learn how we can help your business grow. - Published: 2021-03-18 - Modified: 2022-01-04 - URL: https://markitors.com/on-page-seo-services/ On-Page SEO Services SEO services that bring organic traffic to your website and increase conversions. Schedule a consultation What is on-page SEO? Simply put, on-page SEO is all of the search engine optimization that takes place on the web page itself. This optimization can be front-end or back-end components of a page that help it to rank higher on search engines. On-page SEO is one of Google’s most important ranking factors so it’s important to get it right. High-quality content, content elements, architectural elements, and HTML elements are all components of on-page SEO. Why does my site need on-page SEO services? Your website needs to act on on-page SEO because content is the first thing Google looks at when assessing your website for search rankings. On-page SEO efforts will help drive traffic to your website, up conversions, garner qualified leads, and increase ROI. These efforts affect your website long-term and are a sustainable way to bring potential customers to your business. Small business websites especially need to focus on on-page SEO to keep both search engines like Google happy, as well as keep customers coming back. On-page SEO will ensure you communicate value to your customers and Google at the same time in a cohesive and clear way. You can utilize on-page SEO services from Markitors to keep your website in the best shape to rank without having to worry about doing everything yourself. We are experts in on-page SEO services and seamlessly integrate them into your website’s content. How... --- ### Search Engine Optimization Services > Markitors is an SEO company that offers search engine optimization services for small businesses. Generate leads for your business with our SEO services. - Published: 2021-03-18 - Modified: 2024-10-10 - URL: https://markitors.com/search-engine-optimization-services/ #1 Search engine optimization (SEO) SERVICES SEO services that generate more leads for your business. Schedule a consultation How will you improve our search engine rankings? Our search engine optimization services consist of three areas: SEO Content, Digital PR, and Technical SEO. When used together, all three help your website get more visibility in search engine rankings for keywords that matter to your business. How do you know this approach works? Just look at our own website. We rank on the first page of Google for the term “Small Business SEO. ” With 15,000+ agencies that offer SEO services, Google feels that we’re among the top SEO companies. Need more proof? Learn how we’ve gotten our clients to the first page: through an SEO strategy, backlinks, and technical optimization of web pages. What is your SEO process? Our search engine optimization services for small businesses are really simple. Here’s what to expect from our SEO services company. First, we’ll have an initial call to learn more about your internet marketing opportunities and challenges. Then, we’ll run the numbers and make sure that SEO makes sense for your business. We’ll present you with our proposal, and if you decide to move forward, we’ll start with an SEO audit. From there, we’ll devise strategies for Content, Digital PR, and Technical SEO – and begin executing our marketing campaign. Throughout the partnership, you’ll receive weekly activity & website rank check-ins, as well as monthly reports based on Google Analytics and Search Console to... --- ### Home > Markitors is the #1 SEO marketing company for small businesses. Try our SEO services including On-Page SEO, SEO Content, Local SEO, Tech SEO, & Digital PR. - Published: 2021-03-12 - Modified: 2024-09-26 - URL: https://markitors.com/ #1 SEO Marketing Agency For Small Businesses Markitors connects small businesses with customers... and has a great time doing it. Want to learn how you can improve your online presence, search rankings, and conversion rates? Schedule a FREE CONSULTATION Get a Free SEO Audit Our SEO Marketing Agency Services Markitors is an SEO marketing agency generating consistent, tangible results for small businesses. We create data-driven SEO strategies that are laser-focused on your unique business goals. Here are a few areas we specialize in. Search Engine Optimization (SEO) Our SEO services follow a three-step process. First, we get to know your business goals to develop an SEO strategy that aligns with them. Second, we build the foundation to support the SEO strategy. Then, we build backlinks and create keyword-driven content to improve your search engine rankings and boost organic traffic. How do you know this approach works? Just look at our own website. We rank on the first page of Google for the term “small business SEO. ” With 15,000+ agencies that offer SEO services for small businesses, Google feels that we’re among the top 10. How did we get to the first page in organic search as a digital marketing agency? The same way we’ve gotten our clients to the first page: through research-backed strategy, intentional build-outs, link building, and expert execution by our skilled SEO team. We know which ranking factors to target for the best results. Learn more about our Search Engine Optimization services for small businesses. Digital... --- --- ## Posts ### Elevate Your HVAC Business with Markitors: A Premier HVAC Marketing Agency > Discover effective strategies to elevate your HVAC business. Learn how a top marketing agency can drive your growth and attract more customers! - Published: 2025-06-03 - Modified: 2025-06-03 - URL: https://markitors.com/hvac-marketing-agency/ - Categories: Digital Marketing In today’s digital landscape, HVAC companies face the challenge of standing out in a competitive market. Partnering with a specialized HVAC marketing agency like Markitors can be the catalyst for significant business growth. Markitors serves as a one-stop solution for all your marketing needs, providing comprehensive services tailored specifically for HVAC businesses. With a focus on tailored digital marketing strategies, Markitors' team of digital marketing experts brings specialized knowledge in the HVAC industry to help businesses enhance their online presence, attract qualified leads, and achieve sustainable success. Clients also benefit from a dedicated account manager, ensuring personalized support and ongoing communication throughout every stage of their marketing campaign. Understanding the Importance of HVAC Digital Marketing The HVAC industry is increasingly reliant on digital channels and online marketing to reach potential customers. Effective HVAC digital marketing encompasses a range of services, including search engine optimization (SEO), content marketing, and local SEO, all aimed at improving visibility and driving customer engagement. HVAC digital marketing services are specifically designed to attract, educate, and convert HVAC customers by utilizing strategies such as SEO, PPC, social media marketing, and reputation management. By leveraging these strategies, HVAC companies can connect with their target audience more effectively and convert online interactions into tangible business outcomes. Markitors: Your Specialized HVAC Digital Marketing Agency Markitors stands out as a dedicated HVAC digital marketing company, offering a suite of services designed to meet the unique needs of HVAC contractors. Their expertise includes: Search Engine Optimization (SEO): Enhancing website visibility on... --- ### HVAC SEO Marketing: A Complete Guide to More Leads & Visibility > Boost your HVAC business with SEO. Learn HVAC SEO marketing strategies, local SEO for HVAC contractors, & on-page optimization to attract more leads - Published: 2025-03-03 - Modified: 2025-03-03 - URL: https://markitors.com/hvac-seo-marketing/ - Categories: Local SEO, SEO Introduction In today’s digital age, customers searching for heating and cooling services turn to Google first. If your HVAC company isn’t ranking on the first page of search results, you’re missing out on high-quality leads. SEO for HVAC companies ensures your business appears at the top when potential customers search for “AC repair near me” or “furnace installation. ” This guide covers essential HVAC SEO marketing strategies, including local SEO for HVAC contractors, on-page optimization, content marketing, and backlink building to improve your rankings and grow your business. Understanding HVAC SEO and Its Impact Understanding HVAC SEO is crucial for HVAC companies aiming to expand their customer base and grow their business. HVAC SEO, or search engine optimization for HVAC companies, involves a set of practices designed to improve your website’s visibility on search engines like Google. By implementing a solid HVAC SEO strategy, your company can appear at the top of search results when potential customers look for services like “AC repair” or “furnace installation. ” HVAC SEO services can further enhance this visibility by driving leads, improving revenue, and providing tailored strategies that encompass on-page and off-page optimization, ultimately increasing customer engagement. Mastering HVAC SEO allows your business to leapfrog over competitors and become a trusted authority in your area. This not only increases your online visibility but also builds your reputation as a reliable HVAC service provider. In a competitive market, effective HVAC SEO can be the difference between being found by new customers or being overlooked.... --- ### How to Access and Edit a Robots.txt File in WordPress > Trying to figure out how to edit your robots.txt file? We’ve got you covered! Read our guide on how to edit your robots.txt file right in your WordPress. - Published: 2025-01-14 - Modified: 2025-01-14 - URL: https://markitors.com/how-to-edit-robots-txt/ - Categories: SEO, Technical SEO Ever wonder how Google knows what information to index from your website? They follow the instructions that you give right on your website, which control how search engines crawl your site. That’s right — using a robots. txt file, you can guide Googlebots seamlessly through your WordPress site. Keep reading to learn more about robots. txt files, robots. txt configuration, and how to edit your robots. txt file in WordPress. What is a Robots. txt File for Search Engine Crawlers? Google bots are responsible for finding and crawling your web pages and files. The goal of these web crawlers is to collect information about your content and send it back to Google’s servers to be indexed. However, these bots often need directions to know what exactly to crawl. That’s where robot. txt files come in. In the simplest sense, a robots. txt file is the instructions your website gives to Google bots. These files are primarily used to ensure your website is not overrun with crawler requests. If too many of these requests come in, your website may start to slow down to process all the Google bots, leading to a decreased user experience. To maintain the balance, you can create a robots. txt file that will direct Google bots to crawl, or not crawl, certain information. These specific instructions are known as robots. txt directives. Though you cannot use this file to hide an entire page from Google, this also allows you to hide specific content, such as audio... --- ### New York SEO Companies, Experts & Consultants > List of the best New York SEO Companies, experts, and top consultants. Carefully vetted and hand selected for New York small businesses. - Published: 2025-01-14 - Modified: 2025-01-14 - URL: https://markitors.com/new-york-seo-companies-experts-consultants/ - Categories: SEO Experts New York SEO Companies, Experts & ConsultantsNew York is home to many businesses big and small, and SEO services are in high demand. There are several New York SEO companies springing up, offering a range of SEO and digital marketing services to help business owners find the best SEO companies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO). What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs) through various techniques and strategies. The goal of SEO is to increase the quality and quantity of website traffic by ranking higher in search engines for specific keywords or phrases. Definition of SEOSEO is a digital marketing strategy that involves optimizing a website’s content, structure, and coding to make it search engine-friendly. This includes techniques such as keyword research, on-page optimization, link building, and technical optimization. By making a website more appealing to search engines, businesses can improve their online visibility and attract more potential customers. Benefits of SEO for BusinessesSEO offers numerous benefits for businesses, including:Increased Online Visibility and Credibility: Higher rankings in search engines make your business more visible and credible to potential customers. Improved Website Traffic and Engagement: By attracting more visitors to your site, you can increase user engagement and reduce bounce rates. Higher Conversion Rates and Sales: Targeted traffic from search engines is more likely to convert into paying customers, boosting your... --- ### SendGrid vs Mailchimp: Pricing and Features > Trying to choose which email marketing platform is best for your business? Check out our comparison of SendGrid vs Mailchimp to find out! - Published: 2025-01-14 - Modified: 2025-01-14 - URL: https://markitors.com/sendgrid-vs-mailchimp/ - Categories: Digital Marketing - Tags: digital marketing, email marketing Finding the right email marketing software can be a daunting task given there are so many platforms to choose from. Deciding which email marketing tool is best for you and your business may take a bit of time and effort, but it is well worth spending your time on this task. In this article, we will be comparing two of the most popular email marketing platforms – Mailchimp and SendGrid. What is Email Marketing Software? Email marketing software is a powerful digital marketing tool that enables businesses to create, send, and track email marketing campaigns to their target audience. These platforms offer a variety of features, including customizable email templates, contact management, automation, and detailed analytics. By leveraging these tools, businesses can manage their email marketing efforts more efficiently and achieve successful email marketing campaigns. Popular email marketing platforms like SendGrid and Mailchimp provide a comprehensive suite of tools to help businesses of all sizes send email marketing campaigns and reach their marketing goals. Target Audience The target audience for email marketing software can vary widely depending on the specific platform and its features. Generally, these tools are designed for businesses and organizations that aim to send email marketing campaigns to their customers, subscribers, or prospects. Whether you’re a small business looking to engage with your audience or a large organization needing to send high-volume marketing campaigns, email marketing software can help you achieve your goals. Who is SendGrid for? SendGrid is a popular email marketing platform tailored for businesses... --- ### 7 Landscaping Blog Topics to Sprout Website Traffic > To help landscapers with increasing their web traffic, we asked digital marketers and SEO specialists for their best blog topic suggestions. - Published: 2025-01-14 - Modified: 2025-01-14 - URL: https://markitors.com/landscaping-topics-for-website-traffic/ - Categories: Industries - Tags: marketing, markitors What should a landscaper blog about to increase website traffic? To help landscapers with increasing their web traffic, we asked digital marketers and SEO specialists for their best landscaping blog post ideas. From emphasizing your location to answering frequently asked questions, there are several tips that may help you grow traffic to your website Here are seven tips for landscaping blogs: Share Dream Backyard TipsEmphasize Your LocationBlog What You KnowAnswer Frequently Asked QuestionsHighlight DIY ProjectsKeep a Consistent ThemeInvolve Your Community Share Dream Backyard Tips for Your Outdoor Space Drawing the right type of reader to your landscaping blog post makes all the difference when it comes to converting readers into customers. Why not target homeowners looking to create their own outdoor oasis? Create blog posts around backyard landscaping ideas such as how to landscape a pond, tips for creating a tropical backyard and more. Readers can get inspired by the lower maintenance project ideas and know exactly who to contact when they’re ready for a bigger change to their backyard. Claire Routh, Markitors Emphasize Your Location Landscapers operate regionally—and the content on your website should reflect this. When it comes to looking for something, searchers always include the location. For instance, if I want Italian food tonight, my search query will be ‘best Italian restaurants zurich' because I'm based in Zurich, Switzerland. Similarly, let's say the landscaping business operates in the DMV area, they could push out multiple landing pages or blog articles to cover different but close in proximity... --- ### Portland SEO Experts and Consultants > List of the best Portland SEO experts and top consultants. Carefully vetted and hand-selected for Portland small businesses. - Published: 2025-01-14 - Modified: 2025-01-14 - URL: https://markitors.com/portland-seo-experts-and-consultants/ - Categories: SEO Experts - Tags: digital marketing, marketing, markitors Portland SEO Experts & Consultants With some of the largest outdoor clothing and recreation companies, Portland is a bustling city with new businesses springing up every day. Portland’s rapidly growing high tech and healthcare industries leave many businesses in need of SEO services. Keeping this in mind, we’ve created a list of Portland’s best SEO experts and consultants for business owners to discover. Partnering with the right Portland SEO service providers or a digital marketing agency can provide the supportive collaboration needed for your business to thrive. What is Search Engine Optimization (SEO)? Search Engine Optimization (SEO) is the art and science of enhancing a website’s visibility on search engine results pages (SERPs). By employing various techniques and strategies, SEO aims to improve both the quality and quantity of website traffic. The ultimate goal is to rank higher for specific keywords or phrases that potential customers are searching for. An SEO audit is essential in identifying areas for improvement in a website's SEO, ensuring that all elements are optimized for better performance. Search engine marketing plays a crucial role in boosting online visibility and driving targeted traffic to business websites. In the vibrant city of Portland, Oregon, SEO plays a pivotal role in digital marketing. Businesses here leverage SEO to connect with their target audience and bolster their online presence. By optimizing website content, structure, and coding, and by building high-quality backlinks, companies can make their sites more search engine-friendly. This not only drives more traffic but also increases the... --- ### 2025 Marketing Trends: Food For Thought > Discover 2025 marketing trends that will shape business success in the coming year. Learn what concepts can be applied for improved ad performance. - Published: 2025-01-03 - Modified: 2025-01-03 - URL: https://markitors.com/2025-marketing-trends-food-for-thought/ - Categories: Digital Marketing As we step into 2025, understanding digital marketing trends is crucial as marketing is no longer just about reaching audiences; it’s about resonating with them. The rapid evolution of technology, shifting consumer expectations, and a more fragmented digital landscape demand innovative strategies that go beyond the surface. In this forecast, we’ll explore transformative trends that marketers must understand and leverage to thrive in 2025. You will probably read multiple round-ups about what digital marketing trends need to be explored in the year ahead. However, a lot of these articles will just push the same old services that were relevant last year, the year before, and so on. As the saying goes, "Great minds talk about ideas, average minds talk about events, small minds talk about people. " We're here to discuss the concepts of marketing advancements, not just regurgitate marketing 101. Marketing leaders deliver business growth through questioning the status quo -- not just continuing down the same trodden path. Here are the real-time insights to consider in 2025. 1. Hyper-Personalization in a Privacy-First World Consumers expect personalized experiences that reflect their unique preferences, but they’re also more protective of their data. Striking the balance between personalization and privacy will be critical, and a well-defined content strategy will be essential to achieving this. Key Trends: AI-Driven Insights: AI tools capable of predicting behavior while respecting privacy regulations like GDPR and CCPA will dominate. Expect brands to integrate generative AI to create tailored content that speaks to individual users without crossing... --- ### Why You Can't Grow Your Google Business Profile Audience > Discover effective strategies to grow your Google Business Profile audience. Boost visibility and engagement today! Read this blog for actionable tips. - Published: 2024-12-31 - Modified: 2024-12-31 - URL: https://markitors.com/why-you-cant-grow-your-google-business-profile-audience/ - Categories: Local SEO Your Google Business Profile (GBP) is a gateway to attracting local customers, enhancing visibility, and driving growth. However, many businesses struggle to build an audience for their profiles due to insufficient customer feedback and poor optimization for local searches. Whether it’s a lack of optimization, inconsistent engagement, or ineffective local SEO strategies, various factors could be holding your GBP back. This blog will identify the common reasons businesses fail to grow their Google Business Profile audience and provide actionable solutions to tackle these challenges. Understanding Google Business Profile What is Google Business Profile and its Benefits? Google Business Profile (GBP) is a free tool offered by Google that allows businesses to manage their online presence across Google, including Search and Maps. By creating and maintaining a GBP, businesses can ensure they appear in Google Maps and local search results, making it easier for potential customers to find them online. A well-optimized GBP can significantly increase a business’s online visibility, attract more customers, and improve local search rankings. This tool is essential for businesses looking to enhance their local presence and connect with their community. Importance of Google Business Profile for Businesses and Potential Customers Having a Google Business Profile is crucial for businesses aiming to establish a strong online presence and reach a wider audience. It provides potential customers with essential information about the business, such as its name, address, phone number, hours of operation, and customer reviews. This information helps customers make informed decisions about which businesses to visit... --- ### 15 Bing SEO Optimization Tips You Need to Implement > Learn about Bing SEO optimization and top tips for ranking in search results. Markitors can help you develop your Bing SEO strategy. - Published: 2024-12-19 - Modified: 2024-12-19 - URL: https://markitors.com/15-bing-seo-optimization-tips/ - Categories: SEO When it comes to search engine optimization (SEO), Google often dominates the conversation. However, Bing, Microsoft’s search engine, is not to be overlooked. With nearly 10. 5% of the global search engine market share and integrations with Microsoft Edge and Windows, Bing offers a unique opportunity for businesses to expand their online reach. Ranking well on Bing requires strategies tailored to its algorithm and user base, which differ from other search engines. In this article, we will provide you with essential Bing SEO tips to help you achieve better visibility and rankings on Bing search results. Below are 15 essential Bing SEO optimization tips to help you achieve better visibility and rankings on Bing search results. Understanding Bing SEO What is Bing SEO and How Does it Differ from Google SEO? Bing SEO refers to the process of optimizing a website to rank higher in Bing’s search engine results pages (SERPs). While Bing and Google share some similarities in their algorithms, there are distinct differences in how they rank websites. Bing SEO focuses on optimizing for Bing’s unique ranking factors, such as exact match keywords, social signals, and on-page optimization. Unlike Google, Bing places more emphasis on technical SEO and provides more transparency into its ranking algorithms. By understanding these differences, website owners can tailor their SEO strategies to improve their visibility on Bing. Claim and Optimize Your Bing Places for Business Listing If your business relies on local customers or location-based searches, Bing Places for Business is a tool... --- ### How to Build a Marketing Budget for Tech Startups > Learn how to create a realistic marketing budget for your tech startup, ensuring efficient resource allocation and growth. Read the essential guide now! - Published: 2024-12-12 - Modified: 2024-12-12 - URL: https://markitors.com/how-to-build-a-marketing-budget-for-tech-startups/ - Categories: Digital Marketing, Small Business For tech startups, an effective startup marketing budget isn’t just a line item—it’s a strategic tool for scaling the business. With limited resources and a competitive landscape, tech startups must be precise in allocating funds to maximize ROI. This guide breaks down how to create a marketing budget that drives growth while staying efficient. Why Marketing Budgets Matter for Tech Startups Marketing is critical for visibility, user acquisition, and brand credibility in the tech world. A startup marketing budget ensures that resources are strategically allocated to achieve these goals, addressing the unique challenges startups face. Without one, startups risk overspending on low-impact activities or missing high-return opportunities. Understanding Your Business and Market Before diving into the numbers, it’s essential to have a deep understanding of your business and the market you operate in. This foundational knowledge will guide your marketing budget allocation and ensure your marketing efforts are aligned with your overall business strategy. SWOT Analysis Start with a SWOT analysis to identify your company’s strengths, weaknesses, opportunities, and threats. This analysis will help you pinpoint areas where your marketing can make the most impact. For instance, if your strength lies in innovative technology, your marketing strategy should highlight this unique selling point. Market Research Next, conduct thorough market research to understand your target audience. Who are they? What are their demographics, needs, and preferences? Knowing your audience inside and out will allow you to tailor your marketing campaigns to resonate with them effectively. Analyze Competitors and Trends Additionally, analyze... --- ### How to Fix Keyword Cannibalization > Learn how to fix keyword cannibalization, avoid common pitfalls, and boost your SEO rankings with actionable strategies and expert insights. - Published: 2024-11-22 - Modified: 2024-11-22 - URL: https://markitors.com/how-to-fix-keyword-cannibalization/ - Categories: SEO Content What Is Keyword Cannibalization? Keyword cannibalization occurs when multiple pages on the same website compete for the same search engine keyword. Instead of boosting your site’s visibility, it creates confusion for search engines about which page to prioritize, leading to diluted rankings and a weaker online presence. For example, if two blog posts target the keyword “best camping tips,” search engines might split their authority and traffic, causing neither to rank effectively. Understanding and addressing keyword cannibalization is vital for creating a cohesive and effective SEO strategy. Identifying keyword cannibalization is crucial, as it helps uncover issues that can hinder organic traffic and overall site performance. This underpins the importance of regular site audits and thought-through target keywords to ensure your content production isn't working against itself. How Does Keyword Cannibalization Happen on Multiple Pages? Keyword cannibalization often arises from an overly ambitious or poorly planned content strategy. Here’s how it typically occurs: Unclear Content Goals: When content creators don’t align topics with distinct purposes and search intent, multiple pages inadvertently target the same keyword, leading to a misconfiguration of search queries. Unoptimized Site Structure: Blogs, product pages, or service pages with overlapping content can unintentionally compete. Poor Coordination: Inconsistent collaboration between SEO teams and content specialists can result in repeated production of targeted keywords. Lack of Broad Keyword Targeting: Aiming for keywords without long-tail variations can cause overlap among different pieces of content. Even seasoned marketers fall into this trap, especially when scaling content efforts without a keyword map... --- ### 55 Critical Digital Marketing Services For Small Businesses to Consider > Do you know what digital marketing services for small businesses work? We've collected a list of must do's for any business to consider. - Published: 2024-11-14 - Modified: 2024-11-14 - URL: https://markitors.com/55-critical-digital-marketing-services-for-small-businesses/ - Categories: Small Business In today's digital-first world, small businesses are no longer constrained by physical borders. With the right digital marketing tools, they can expand their reach, attract customers, and compete effectively—even with larger corporations. However, understanding which digital marketing services to prioritize can be overwhelming. From SEO to social media management, this guide will explore 55 critical digital marketing services that can help your small business thrive online, giving you a competitive edge and ensuring that your brand reaches the right audience at the right time. Section 1: Foundational SEO and Digital Marketing Services for Small Business 1. Search Engine Optimization (SEO) SEO is the foundation of digital marketing solutions and a critical tool for boosting a small business’s online visibility. It involves optimizing website content, structure, and performance to rank higher in search engine results pages (SERPs), especially Google. SEO covers a range of tactics, including on-page (content and meta tags), off-page (link building and social signals), and technical aspects (site speed and mobile-friendliness). With effective SEO, a small business can increase organic (unpaid) traffic, connecting them with people who are actively searching for their products or services. By improving search rankings, SEO can help businesses build trust, as users often associate high-ranking sites with credibility and quality. Long-term, SEO is an investment that continues to drive results and build authority. 2. Local SEO Local SEO is essential for small businesses that rely on local customers, such as restaurants, boutiques, or service-based businesses. By focusing on local SEO, businesses can enhance... --- ### AI and Market Research: How to Use It in 20 Tips > AI has transformed nearly every aspect of life, including marketing efforts. Learn how AI and market research now go hand-in-hand, and how you can benefit. - Published: 2024-11-14 - Modified: 2024-11-14 - URL: https://markitors.com/how-to-use-ai-in-market-research/ - Categories: Artificial Intelligence Artificial intelligence (AI) has transformed various industries, with market research being a prime example. With the ability to analyze massive datasets, predict future trends, and uncover hidden insights, AI enables businesses to understand consumer behavior more accurately than ever. This post will explore 20 actionable tips on using AI in market research to improve data quality, save time, and gain a competitive edge. What is AI in Market Research? AI in market research refers to the application of machine learning, natural language processing (NLP), and data analytics tools to collect, analyze, and interpret consumer data. By automating traditional research methods, AI simplifies complex processes and provides a deeper understanding of customer behavior, market trends, and competitor strategies. AI and market research are becoming inseparable as artificial intelligence capabilities continue to grow. Key AI concepts include: Machine Learning (ML): ML algorithms learn from data patterns, enabling predictive analytics and personalized recommendations during the research process. Natural Language Processing (NLP): NLP processes language data, making it possible to analyze text from social media, reviews, and survey responses. Data Analytics: AI market research tools offer insights by identifying trends and patterns in vast datasets. Why Use AI in Market Research? AI technology has revolutionized market research by transforming how companies gather, analyze, and interpret data. Market research professionals have moved on from traditional market research methods. Here are the key benefits AI brings to market research and why it’s essential for modern businesses: 1. Increased Accuracy Traditional market research relies heavily on manual... --- ### Understand Why Behavioral Targeting is Key to Marketing Campaign Success > Revolutionize your digital ad campaigns with behavioral targeting. Learn what it is and how to do it in this blog. - Published: 2024-10-28 - Modified: 2025-02-11 - URL: https://markitors.com/understand-why-behavioral-targeting-is-key/ - Categories: Digital Marketing Online advertising has revolutionized digital marketing by allowing brands to deliver personalized ads tailored to user actions. This approach goes beyond general demographics, diving deep into specific behaviors and preferences, often referred to as common target behavior, to reach customers more meaningfully. With behavioral targeting, marketers can create marketing campaigns that not only engage but also drive measurable outcomes like higher conversions and improved ROI. In this blog, we’ll explore the essence of behavioral targeting, how it functions, its significant advantages, and practical applications across industries. Additionally, we’ll discuss best practices, challenges, and trends that are shaping the future of this powerful marketing tool. What is Behavioral Targeting? Behavioral targeting is a marketing approach that leverages behavioral data collected from user interactions with websites, apps, and digital content. Rather than targeting users solely based on demographic data such as age or location, behavioral targeting focuses on specific behaviors like search queries, clicks, page visits, and time spent on a site. By analyzing these behaviors, marketers gain valuable insights into a user’s preferences and needs, allowing them to deliver relevant ads at the right time. Unlike contextual targeting, which places ads based on the content of a webpage, behavioral targeting tailors ads based on the actions a user takes across different platforms. It relies heavily on onsite behavioral tagging, cross-device tracking, and onsite behavioral targeting to create a unified picture of user interests and intent, providing a more precise method to connect with potential customers. Onsite behavioral targeting, in particular, enhances... --- ### How to Rank for the Words “Near Me” on Google > How do you optimize for “near me” searches? This guide shares tips and tricks for how to rank for the words “near me” in local searches. - Published: 2024-10-28 - Modified: 2024-10-28 - URL: https://markitors.com/how-to-rank-for-the-words-near-me-on-google/ - Categories: Local SEO When people search for products, services, or places, they often add the phrase “near me” to their queries. This trend, driven by the growing use of mobile devices, has become an essential part of search behavior. Ranking for "near me" searches on Google is crucial for businesses that rely on local customers, and it requires a well-rounded SEO strategy. This article will explore the tactics necessary to capture more location-based queries and optimize your presence for “near me” searches. How to Rank for the Words “Near Me”: Understanding Their Importance in Searches Before diving into strategies, it's important to understand why "near me" searches are essential. When users type "near me," they’re signaling immediate intent. These are customers looking for fast, local results—whether it's for a nearby restaurant, plumber, or dental office. Ranking for these searches can increase your local visibility, boost foot traffic, and drive online conversions. What are “Near Me” Searches? “Near me” searches refer to online queries where users are looking for specific products, services, or businesses in their immediate vicinity. These searches typically indicate an immediate purchase intent, with users expecting to find relevant businesses nearby to meet their needs promptly. The rise of voice-enabled devices and mobile searches has significantly contributed to the growth of “near me” searches. As consumers increasingly rely on their smartphones to find local businesses, optimizing for these queries has become crucial for staying competitive. Local businesses that effectively target “near me” searches can capture the attention of potential customers who... --- ### Hyperlocal SEO: How to Target Specific Neighborhoods and Micro-Communities > This article shares hyperlocal SEO tips for targeting neighborhoods and micro-communities for your local business. Get real advice here. - Published: 2024-10-22 - Modified: 2024-10-22 - URL: https://markitors.com/hyperlocal-seo-how-to-target-specific-neighborhoods-and-micro-communities/ - Categories: Local SEO Hyperlocal SEO is more than just optimizing for city-level searches—it’s about zooming in to target specific neighborhoods and micro-communities, which is crucial for any local business owner looking to connect with their ideal local customers. For local businesses looking to connect with their ideal local customers, adopting hyperlocal strategies is critical. In this guide, we’ll dive deep into actionable hyperlocal SEO tips that will help your business show up in local search results and dominate the smaller, more defined pockets of your community. What is Hyperlocal SEO? Hyperlocal SEO refers to the process of optimizing your business location to appear in local search results for very specific areas, such as neighborhoods or micro-communities within a city. This strategy goes beyond traditional SEO and local SEO by focusing on highly targeted local keywords that reflect the exact areas where businesses operate. For example, instead of optimizing for “coffee shop in Seattle,” a hyperlocal SEO strategy would aim for “coffee shop in Capitol Hill, Seattle. ” These granular efforts can significantly improve your local search rankings by appealing directly to a niche audience. Understanding Local SEO Local SEO is a crucial aspect of online marketing for businesses that serve a specific geographic area. It involves optimizing a website and online presence to rank higher in local search results, making it more visible to local customers. Local SEO is essential for businesses that want to attract customers from their immediate area, as it helps them to compete with larger corporations and franchises. Local... --- ### 21 Ways to Generate Organic Visits For Your Google Business Profile > Want to generate organic visits to your Google Business Profile? This guide shares 21 methods of driving organic local traffic to your site and store. - Published: 2024-10-14 - Modified: 2024-10-14 - URL: https://markitors.com/21-ways-to-generate-organic-visits-for-your-google-business-profile/ - Categories: Digital Marketing Your Google Business Profile (GBP) is one of the most critical assets in boosting your local search visibility and attracting potential customers. More than ever, people rely on Google to find local businesses, and optimizing your GBP is essential to standing out from the competition. However, simply claiming your profile isn’t enough. You need to actively optimize and manage it to attract organic traffic. In this blog, we’ll explore 21 actionable strategies you can use to drive organic visits to your Google Business Profile. Whether you’re a small business owner or a seasoned digital marketer, these tips will help you maximize your local SEO efforts, increase engagement, and grow your business’s online presence. 1. Claim and Verify Your Google Business Profile The first step to generating traffic to your Google Business Profile is to claim and verify it. Many businesses neglect this crucial step, and as a result, they miss out on a valuable opportunity for local SEO. Google won’t display your business in local search results until the profile’s business information is verified. The verification process is simple—Google either mails you a postcard with a verification code, or you can verify your profile by phone or email. Once your profile is verified, you’ll gain full access to its features, enabling you to optimize it for better visibility and engagement. 2. Optimize Your Business Name Your business name is one of the most important ranking factors for local search, so it needs to be correct and optimized. Resist the temptation... --- ### The Importance of Zero-Click Searches and How to Optimize for Them > The rise and UX importance of zero click searches has revolutionized how SEO content is strategized. Here's how to improve your ranking chances! - Published: 2024-10-11 - Modified: 2024-10-11 - URL: https://markitors.com/the-importance-of-zero-click-searches-and-how-to-optimize-for-them/ - Categories: SEO Content In the rapidly evolving world of search engine optimization (SEO), the rise of zero-click searches has reshaped how businesses approach their digital marketing strategies. As more users turn to search engines for quick, direct answers to their queries, they often get the information they need without ever clicking through to a website. This growing trend is not only transforming how users interact with search results but also creating new opportunities for businesses to maintain visibility on the search engine results page (SERP). In this article, we’ll explore the importance of zero-click searches, the impact they have on SEO, and how businesses can effectively optimize their content to appear in featured snippets, knowledge panels, and other rich search results. What Are Zero-Click Searches? A zero-click search occurs when a user’s query is answered directly on the search engine results page, eliminating the need to click on a website link. These search results come in the form of direct answers to specific search queries, often appearing as featured snippets, knowledge panels, or answer boxes. For example, if you search for “current temperature in New York,” you’ll likely see the answer displayed at the top of the search results, with no need to click on any links. As search engines prioritize giving users direct answers quickly, these zero-click searches have become more common across both mobile searches and desktop searches. Understanding Zero-Click Search Results Zero-click search results are a type of search result that provides users with the information they need directly on... --- ### How to Create an Effective Geofencing Marketing Strategy for Local Businesses > Learn how geofencing marketing works in this blog from Markitors. It shares geofencing marketing examples of successful campaigns and more. - Published: 2024-09-30 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-create-an-effective-geofencing-marketing-strategy-for-local-businesses/ - Categories: Digital Marketing Local businesses everywhere face constant challenges in attracting foot traffic and driving sales. While traditional marketing strategies such as print advertising, billboards, and radio ads have their place, advancements in digital technology have unlocked more targeted and cost-effective solutions. One such method is geofencing marketing, a powerful tool that allows businesses to reach customers based on their geographic location, delivering personalized, real-time advertisements straight to their mobile devices. This not only boosts local foot traffic but also helps businesses build stronger connections with their nearby customers. In this comprehensive guide, we’ll explore what geofencing is, how it works, and, most importantly, how local businesses can harness its power to create an effective geofencing marketing campaign. By the end, you’ll have a solid understanding of how to use this digital marketing tool to drive more customers to your door. What is Geofencing Marketing? (With Examples) Geofencing is a location-based marketing strategy that utilizes GPS, RFID (Radio Frequency Identification), Wi-Fi, or cellular data to set up virtual boundaries, or geofences, around specific geographic areas. When a consumer enters these predefined areas, they are automatically sent advertisements, promotions, or push notifications via their mobile devices. The key to geofencing is its precision—it enables businesses to target customers based on their exact physical location. For example, imagine you run a small coffee shop. You could set up a geofence around your shop and send a promotional offer, such as “20% off your next latte,” to potential customers who pass by or enter the vicinity.... --- ### Content Decay and How to Revive Outdated Content for Better Search Rankings > What is content decay and how do you combat it for your business? This guide shares tips on how to effectively manage content decay. - Published: 2024-09-27 - Modified: 2024-10-10 - URL: https://markitors.com/what-is-content-decay/ - Categories: SEO Content Content decay is an unavoidable challenge for businesses and websites that rely on digital marketing to generate traffic and leads. The term “decaying content” describes the gradual decline in the performance of previously high-ranking content over time. Search engines like Google continuously update their algorithms to prioritize the most relevant, up-to-date content, which often causes older pieces to lose their ranking position. Moreover, user behavior evolves, and topics that once attracted a lot of traffic may not be as appealing today. In this comprehensive guide, we’ll explain what content decay is, why it happens, and, most importantly, how to identify and refresh your outdated or underperforming content to boost traffic, engagement, and search engine rankings. What is Content Decay? Content decay occurs when a piece of content gradually becomes less relevant, leading to a decrease in traffic and search engine rankings. This happens for various reasons: Search engine algorithm changes: Google and other search engines regularly update their search engine algorithms to prioritize the best content for users. These algorithms assess new content over time to determine its relevance and ranking potential, favoring fresher and more authoritative content, which often replaces older pages. Outdated information: If the data, statistics, or trends in a blog post or article are outdated, it won’t be seen as valuable to readers or search engines. Shifting user intent: The way people search for information can change over time. Search intent may evolve, making content less relevant. Increased competition: New competitors may publish more comprehensive or... --- ### How Inventive Digital Marketing Improves Your Customer Retention Management > Learn how inventive digital marketing strategies can improve customer retention, boost loyalty, increase revenue, & explore other content management examples. - Published: 2024-09-18 - Modified: 2024-09-18 - URL: https://markitors.com/how-inventive-digital-marketing-improves-your-customer-retention-management/ - Categories: Customer Retention In the fast-paced world of business, customer retention is a key component of long-term success. Companies spend substantial resources acquiring new customers, but research shows that retaining existing customers is both easier and more cost-effective. Meeting customer expectations is crucial in this regard, as modern customers anticipate seamless online experiences that rival in-person interactions. This is where inventive digital marketing can make a real impact. By engaging your current customers in fresh, creative ways, you can build strong relationships that lead to repeat business, loyalty, and positive word-of-mouth. In this blog, we’ll explore how inventive digital marketing can enhance customer retention management, highlight common mistakes to avoid, and share real-world examples of businesses excelling at customer retention. Understanding Customer Retention Definition of Customer Retention Customer retention refers to a business’s ability to keep its existing customers over a period of time. It involves creating a positive customer experience, building strong relationships, and consistently providing value to ensure customers return. Unlike customer acquisition, which focuses on attracting new customers, customer retention emphasizes maintaining and nurturing the relationships you already have. This approach is not only cost-effective but also crucial for long-term business success. By focusing on customer retention, businesses can leverage the trust and satisfaction they’ve already built, leading to repeat purchases and sustained loyalty. Importance of Customer Retention for Businesses Customer retention is a cornerstone of business success for several reasons. Firstly, it directly impacts revenue; retained customers tend to spend more over time, contributing to a higher customer lifetime... --- ### What Is Google's "People Also Ask" Feature? > Google's People Also Ask (PAA) feature is a growing in use. It provides quick and direct answers to a list of related search queries and keywords. - Published: 2024-09-17 - Modified: 2024-10-10 - URL: https://markitors.com/what-is-googles-people-also-ask-feature/ - Categories: SEO Content The “People Also Ask” (PAA) feature is a dynamic component of Google’s search engine results pages (SERPs) that provides users with additional related questions to their initial search query. These questions appear in a box and can be expanded to reveal concise answers that often link back to specific web pages in Google's search results. PAA aims to give users quick, relevant information while encouraging them to dive deeper into related topics. For businesses and content creators, appearing in the PAA section offers a significant opportunity to increase visibility, drive traffic, and build authority in a specific niche. What is People Also Ask? Google’s “People Also Ask” (PAA) is a feature that appears prominently in the search results, typically near the top of the page, just after the first organic listing. This feature displays a list of questions related to the user’s initial search query, providing a convenient way for users to explore related topics and find adjacent information. The PAA box is particularly useful for users who may not be sure how to phrase their queries or are uncertain about what they are looking for. By offering additional questions, PAA helps guide users to more precise and relevant information, enhancing their overall search experience. How Does "People Also Ask" Work? The “People Also Ask” feature operates by leveraging Google’s advanced algorithms, which analyze common search trends and user intent to generate a list of related questions. These algorithms consider various factors, including search history, current search trends, and how... --- ### SEO Lead Generation for Small Businesses: Tips & Tricks for Success > Discover essential SEO lead generation tips for small businesses. Learn how to optimize your website, target the right keywords, and more! - Published: 2024-08-14 - Modified: 2024-08-14 - URL: https://markitors.com/seo-lead-generation-for-small-businesses-tips-tricks-for-success/ - Categories: SEO The war for dominance on search engine results pages (SERPs) is a nasty business with big players. Finding the right strategy to squeeze out competitors for top spots is possible and it starts with SEO lead generation tactics. This article will teach small business owners the best techniques to generate SEO leads that directly impact their bottom line. Why SEO is Important for Small Businesses Most small businesses have limited marketing spend available and rely on making strategic moves that deliver big results. Search engine optimization has the potential to make a dramatic difference in organic traffic. An SEO lead generation strategy enhances your website’s visibility on search engines, making it easier for potential customers to find your business when they search for relevant keywords. For small businesses, this means increased organic traffic, higher credibility, and a more cost-effective marketing strategy than paid advertising. With the right SEO techniques, small businesses can compete with larger competitors and capture leads effectively. Generate Leads With These Top Tips SEO for lead generation can be incredibly complicated and this article is by no means the complete guidebook. However, these are some of the most impactful tips that can guide high-quality leads to convert. For more insights and to really move the needle with SEO, contact Markitors today. Our experts are itching to boost your DA (domain authority) and ignite your website traffic. 1. Target Long-Tail Keywords with Purchase Intent Long-tail keywords are specific phrases that potential customers use when they are close to... --- ### Measuring Keyword Performance: What to Track & Top Tips > Learn how to measure keyword performance with this Markitors blog post. We share why tracking keyword performance matters for your business. - Published: 2024-08-14 - Modified: 2024-10-10 - URL: https://markitors.com/measuring-keyword-performance-what-to-track-top-tips/ - Categories: SEO Content Understanding keyword performance is crucial for crafting effective search engine optimization (SEO) strategies. Keywords serve as the link between your content and the audience searching for information on search engines. Measuring keyword performance helps determine how well your content resonates with users and achieves your business goals. This blog post will define keyword performance, explain its importance, and offer practical tips on how to track keyword performance using tools like Ahrefs, Google Search Console, and Semrush. What is Keyword Performance? Keyword performance refers to how well a particular keyword is performing in terms of attracting traffic, engaging users, and driving conversions on your website. It is a critical metric for evaluating the effectiveness of your SEO efforts and overall content strategy. Analyze keyword performance to gain insights into which keywords are bringing the most value to your site and adjust your strategy accordingly. Why Does It Matter? Understanding organic keyword performance is vital for several reasons: Target Audience Insights: It helps you understand what your target audience is searching for, allowing you to tailor your content to their needs and preferences. Optimization: By identifying high-performing keywords, you can optimize your content to improve rankings and visibility. Resource Allocation: It helps in making informed decisions about where to allocate your SEO resources and efforts. Do you need to improve a landing page? Increase your blog count? Or change your site structure? ROI Measurement: Tracking keyword performance allows you to measure the return on investment (ROI) of your SEO campaigns, ensuring that... --- ### What is Cumulative Layout Shift & How to Measure & Optimize It > Discover “What is cumulative layout shift?” Learn how to measure CLS and how to optimize your website’s CLS score to improve user experience. - Published: 2024-08-14 - Modified: 2024-08-14 - URL: https://markitors.com/what-is-cumulative-layout-shift-how-to-measure-optimize-it/ - Categories: SEO Cumulative Layout Shift (CLS) is a vital metric in Google's Core Web Vitals, which focuses on the visual stability of web pages. This metric quantifies the unexpected shifts in layout that occur as content loads asynchronously, causing elements to move around the page. These shifts can be frustrating for users, often leading to poor user experiences and accidental clicks on unintended elements. It's just downright frustrating for your site visitors and ruins the user interaction. In this article, we’ll break down how to fix your cumulative layout shift score. We'll cover what CLS is, how it’s measured, and strategies for optimizing it to enhance your website’s performance. What is CLS? Cumulative Layout Shift (CLS) is a crucial metric used to measure the visual stability of a webpage. It quantifies the extent to which elements on a page move unexpectedly as it loads. This metric is part of Google's Core Web Vitals, a set of user-centric performance metrics aimed at evaluating the quality of user interactions on websites. CLS tracks the total sum of layout shifts for all unexpected movements of visible elements on a page. This includes any content that shifts as new images load, fonts change, or ads appear. For instance, if a downward layout shift occurs when an image loads or an ad is inserted, it can disrupt the user’s reading or interaction experience. A high CLS score reflects a higher frequency of such shifts, which can lead to frustration and difficulties in navigating the page. Google considers... --- ### 18 Dental Marketing Ideas to Bring in Patients > Check out these 18 dental marketing ideas for local dental practices. Markitors shares tips on developing a marketing strategy for your dental office. - Published: 2024-06-27 - Modified: 2024-10-10 - URL: https://markitors.com/18-dental-marketing-ideas-to-bring-in-patients/ - Categories: Digital Marketing In the competitive field of dentistry, standing out and attracting new patients while retaining existing ones is a crucial challenge. Effective marketing can make a significant difference in achieving these goals. Whether you're a solo practitioner or part of a larger dental practice, these 18 dental marketing ideas will help you boost patient retention and bring in new patients. Why Having a Dental Marketing Strategy Matters In today's highly competitive healthcare landscape, marketing has become an indispensable tool for dental offices. Gone are the days when a simple listing in the Yellow Pages and word-of-mouth referrals were enough to keep your appointment book full. In the digital age, prospective patients have access to an abundance of information and choices, making it crucial for dental practices to distinguish themselves through effective marketing strategies. Here are several reasons why marketing matters for dental offices: 1. Increasing Patient Awareness One of the primary goals of marketing is to increase awareness of your dental practice. Prospective dental patients need to know that your practice exists, where it is located, and what services you offer. Marketing ensures that your practice is visible to people who are searching for dental care, both online and in your local community. Through strategic use of SEO, social media, and other marketing channels, you can reach a broader audience and inform them about your services. 2. Building Trust and Credibility Trust is a critical factor in the healthcare industry. Patients want to know that they are in good hands, and... --- ### 5 Healthcare Marketing Examples + Marketing Plan > Unlock key healthcare marketing examples and a comprehensive healthcare marketing plan example with Markitors. - Published: 2024-06-27 - Modified: 2024-10-10 - URL: https://markitors.com/5-healthcare-marketing-examples-marketing-plan/ - Categories: Digital Marketing Healthcare marketing is one of the most effective ways to engage new and existing patients. The right marketing techniques can significantly expand an organization’s reach and attract a steady stream of customers. Marketing also influences how the public perceives a healthcare business’s brand, products, and services. For example, Carilion Clinic’s creative Yes, Mamm! campaign raised awareness of the importance of mammograms and helped hundreds of women access preventative care. However, creating a stellar marketing campaign in the healthcare industry is often easier said than done. You may struggle to invent catchy slogans or feel disappointed if your lovingly crafted Instagram posts only get a few likes. But don’t give up. Case studies can provide inspiration and help you master the elusive marketing formula. By analyzing successful healthcare marketing examples, you’ll learn top strategies to incorporate in your own campaigns. This guide explores five healthcare marketing campaigns from real and fictional organizations. We also provide a comprehensive healthcare marketing plan example you can use to elevate your brand and medical practice. Understanding Healthcare Marketing Healthcare marketing uses communication channels and techniques to attract customers and promote medical services. This process involves a broad scope of marketing efforts, such as: Buying pay-per-click advertisements to promote specific treatments Creating educational blog posts and videos Developing a monthly e-newsletter with health news Inviting patients to share testimonials about their experiences Producing fun videos featuring healthcare providers Sharing health tips on social media Using search engine optimization (SEO) techniques to improve a website’s visibility Of... --- ### What is B2B Marketing? 11 B2B Marketing Best Practices > What is B2B marketing? Discover answers & B2B marketing best practices with our comprehensive guide. Implement strategies for success today. - Published: 2024-06-14 - Modified: 2024-10-10 - URL: https://markitors.com/what-is-b2b-marketing-11-b2b-marketing-best-practices/ - Categories: Digital Marketing Your business needs distinct strategies to connect with other businesses. This is where Business-to-Business (B2B) marketing comes into play. If you're aiming to enhance your B2B marketing efforts or just starting out, this guide will help you navigate the essentials of B2B marketing, outline how to create an effective strategy, and share 11 best practices to optimize your approach. What is B2B Marketing? B2B marketing refers to the process of promoting products or services from one business to another. Unlike Business-to-Consumer (B2C) marketing, which targets individual consumers, B2B marketing focuses on meeting the needs, challenges, and buying processes of businesses. The primary goal is to build relationships and foster long-term partnerships that benefit both businesses. Creating an Effective B2B Marketing Strategy A well-crafted B2B marketing strategy is vital for reaching and engaging your target audience. It ensures that your efforts are focused and aligned with your business goals, maximizing your chances of success. 1. Identify Your Target Audience Understanding who your ideal clients are is the foundation of any marketing strategy. Create detailed buyer personas that include demographics, pain points, goals, and decision-making processes. This helps tailor your messaging and marketing efforts to resonate with specific segments. Knowing your audience allows you to address their unique challenges and position your solutions effectively, fostering a deeper connection and increasing the likelihood of conversions. 2. Conduct Market Research Analyze your industry, competitors, and market trends to identify opportunities and threats. This research will help you understand where your business stands and how... --- ### A Comprehensive Guide to Pinterest SEO > Learn about SEO for Pinterest in this comprehensive guide from Markitors. It shares 15 tips and best practices for beginners to Pinterest SEO. - Published: 2024-06-13 - Modified: 2024-10-10 - URL: https://markitors.com/a-comprehensive-guide-to-pinterest-seo/ - Categories: SEO In digital marketing, Pinterest has emerged as a powerhouse platform, driving significant traffic and engagement. With over 518 million monthly active users worldwide, Pinterest is not just a social media platform but a visual search engine that can help businesses and brands gain visibility and grow their audience. Leveraging Pinterest for SEO (Search Engine Optimization) can be a game-changer, ensuring your content reaches the right audience and stands out in a crowded digital space. This comprehensive blog post will delve into the effectiveness of Pinterest SEO as a digital marketing strategy and will provide 15 actionable tips and best practices to optimize your Pinterest account. The Effectiveness of Pinterest for Digital Marketing Pinterest is a unique platform that combines the elements of social media and search engines. Unlike traditional social media platforms, Pinterest is primarily used for discovery and inspiration, making it an ideal tool for marketers to showcase products, ideas, and content. Here are some compelling statistics that highlight the effectiveness of Pinterest for digital marketing: User Base: Pinterest boasts over 518 million monthly active users, with a significant percentage of them being women (approximately 70%). This presents a unique opportunity for brands targeting a predominantly female audience. Search Intent: According to Pinterest, 96% of the top searches on the platform are unbranded, meaning users are open to discovering new brands and products. This creates an excellent opportunity for businesses to reach new customers. Referral Traffic: Pinterest drives more referral traffic to websites than Twitter, LinkedIn, and Reddit combined.... --- ### The Pros & Cons of Reciprocal Links for SEO > SEO reciprocal links come with a host of benefits and some serious potential drawbacks. Learn how to avoid the cons and develop a solid linking practice. - Published: 2024-05-30 - Modified: 2024-05-30 - URL: https://markitors.com/the-pros-cons-of-reciprocal-links-for-seo/ - Categories: SEO Reciprocal links have long been a topic of debate in the search engine optimization world. Some view them as a valuable tool for boosting rankings and traffic, while others caution against their potential to destroy web pages’ traffic. In this article, we'll explore how building reciprocal links works, their benefits and drawbacks, and provide insights into how to design an effective and ethical linking strategy. What is a Reciprocal Link? A reciprocal link, also known as a link exchange, occurs when two websites agree to link to each other's content. For example, Site A links to a relevant page on Site B, and in return, Site B links back to Site A. Truly organic reciprocal link-building happens all the time, including when: Sites announce a partnership Sites are promoting a shared event One site provides a service that is complemented by other sites However, this mutual linking is more often done with the intention of improving search engine rankings and driving more traffic to both sites. Do Reciprocal Links Benefit Your SEO Strategy? When you build reciprocal links, your SEO strategy can improve in several ways, including increased visibility, improved user experience, and more. Increases Clicks and Referral Traffic One of the primary advantages of reciprocal links is their potential to drive more clicks and referral traffic to your website. When you engage in strategic reciprocal linking with relevant and authoritative websites, you tap into their audience base. These visitors, who are already interested in the topic or industry, are... --- ### Using Content Buckets to Effectively Organize Blog Content > Content buckets enable you to produce content in an organized, tactical manner. Learn how to use content buckets to meet marketing objectives. - Published: 2024-05-30 - Modified: 2024-10-10 - URL: https://markitors.com/using-content-buckets-to-effectively-organize-blog-content/ - Categories: SEO Content Maintaining an organized and efficient blog can be challenging. With so many topics to cover and an endless array of ideas, it’s easy to feel overwhelmed. This is where content buckets come into play. Content buckets, or content pillars, are a strategic way to categorize and manage your blog content, ensuring it remains structured, easy to navigate, and optimized for both users and search engines like Google. This guide will explain what content buckets are, how to choose them for your blog, and why they are essential for creating a clear, cohesive content strategy. What are Content Buckets? Content buckets, also known as content categories or themes, are broad topics or themes that your blog content falls into. Think of them as the main pillars or sections of your blog, each encompassing a specific area of interest. Grouping related content into these buckets creates a logical structure that makes it easier for readers to find relevant information and for search engines to understand the focus of your website. Content buckets are helpful for creating your content marketing strategy and informing what blogs will perform well. Content Bucket Ideas For example, a lifestyle coach might have content buckets like: Health & Wellness Career Development Food & Recipes Personal Development Each bucket houses content related to that specific theme, providing a clear and organized framework for both content creation and user navigation. Benefits of Creating Content Buckets There are plenty of benefits of using content buckets for your website’s blog, including: Improved... --- ### How to Write an Effective FAQ Page for Your Website [with Examples] > Writing an excellent FAQ page is an opportunity to boost site traffic, target SERPs, and improve UX. Learn more how to make the best FAQ pages! - Published: 2024-05-30 - Modified: 2024-05-30 - URL: https://markitors.com/how-to-write-an-effective-faq-page-for-your-website-with-examples/ - Categories: SEO Content, Tutorials An FAQ (Frequently Asked Questions) page is a crucial component of any website, serving as a resource to address common queries and provide quick answers to visitors. Crafting an effective FAQ page not only enhances user experience but also contributes to your website's overall credibility and authority. A good FAQ page can retain customers and even push site traffic. Your own FAQ page should be carefully considered and well-thought-out to achieve the best results. In this guide, we'll explore how to create successful FAQ pages, provide examples for inspiration, and offer a template to get you started. What is an FAQ page? An FAQ page is a dedicated section on your website, ideally a separate page from the home page and key service pages, that addresses frequently asked questions about your: products services policies how-tos or any other relevant topics A great FAQ page aims to anticipate and answer common queries that visitors may have, reducing the need for them to contact support or search extensively for information. Why are FAQ pages important to have? Understanding and leveraging the multifaceted benefits of the FAQ section will help businesses build user trust and save company time, among other benefits. Here is what a helpful FAQ page can do for your business website. Enhanced User Experience Time and Resource Efficiency Builds Trust and Credibility SEO Benefits Enhanced User Experience Your own FAQ pages play a crucial role in enhancing user experience by providing quick and easy access to information. Here's how: Accessibility:... --- ### Long-Form vs. Short-Form Content: Why Both Are Important > Deciding between long-form vs. short-form content for your next marketing strategy is challenging. Take these tips and craft the right plan. - Published: 2024-05-24 - Modified: 2024-10-10 - URL: https://markitors.com/long-form-vs-short-form-content-why-both-are-important/ - Categories: SEO Content Understanding the nuances between long-form and short-form content is crucial for crafting impactful strategies. Long-form content refers to comprehensive pieces with in-depth information, always exceeding 1,000 words, while short-form content is concise and to the point, typically under 800 words. Both have their merits and play essential roles in content marketing. Let's delve into why both long-form and short-form content are important and when to leverage each for maximum impact. When to Opt for Long-Form vs. Short-Form Content Long-Form Content Complex Topics Exploration: Long-form content is indispensable when delving into intricate subjects that demand a comprehensive explanation. It allows for thorough analysis, breaking down complex concepts into digestible pieces for readers. Authority and Thought Leadership: One of the primary advantages of long-form content is its ability to establish authority and thought leadership within your industry. By showcasing expertise, offering in-depth insights, and presenting well-researched information, long-form pieces contribute significantly to building credibility. SEO Advantages: Search engines value long-form content for its depth and comprehensive coverage of topics. Longer articles tend to rank higher in search results, attracting more organic traffic and potential leads. Educational Resources: Long-form content excels in delivering educational resources such as tutorials, guides, and detailed analyses. It caters to users seeking in-depth information, providing a valuable resource for learning and understanding complex subjects. Short-Form Content Instant Gratification: In today's fast-paced digital landscape, short-form content offers instant gratification to readers. It captures attention quickly and delivers key information without overwhelming the audience. Social Media Engagement: Short-form pieces are... --- ### 9 Digital Marketing Channels You Need to Be Taking Advantage Of > Learn about the different digital marketing channels you can utilize for your marketing campaigns in this blog post from the experts at Markitors. - Published: 2024-05-24 - Modified: 2024-10-10 - URL: https://markitors.com/9-digital-marketing-channels-you-need-to-be-taking-advantage-of/ - Categories: Digital Marketing In marketing, there are many different avenues or channels you can use to reach your target audience. From paid advertising to SEO, there are plenty of options to choose from. Whether you’re new to digital marketing or are just looking for a new strategy, this blog post will help you understand the best digital marketing channels. In this comprehensive guide, we’ll share nine digital marketing channels, how they can best be used, and how to decide which channels will work most effectively for your business. Read on to find out how to choose the right digital marketing channels. What Are Digital Marketing Channels? Digital marketing channels, including social media platforms like Facebook, Instagram, and X, SEO for website visibility, email marketing for direct communication, content marketing through blogs, videos, and podcasts, PPC advertising, affiliate marketing, and influencer partnerships, offer businesses diverse avenues to engage with their audience, build brand awareness, and drive conversions online. Let's dive into the digital channels you should consider taking advantage of for your business. We'll share how to get started with each of these digital marketing strategies. 1. Search Engine Optimization (SEO) Search Engine Optimization, SEO for short, is the process of optimizing your website to drive organic (unpaid) traffic. The goal of SEO is to rank high on search engine results pages (SERPs) so more users and potential customers can find your business through organic search. SEO is a highly effective digital marketing channel that can be used to increase site traffic and conversions... --- ### Google Core Updates: How To Stay in the Loop > Learn about what a Google core update is and why they happen. This guide shares the impact of Google core updates on your website’s SEO. - Published: 2024-05-01 - Modified: 2024-05-01 - URL: https://markitors.com/google-core-updates-how-to-stay-in-the-loop/ - Categories: Google Developments Search engine marketers descend into panic a few times each year. Sites that once shone on the first page of Google's search results have fallen to page two, far from the eyes of time-pressed readers. Developers, writers, and content planners hit the message boards in full force, trying to figure out what happened. One phrase appears repeatedly on those posts wondering about drops in search rankings: Google core update. Google core updates are like the pop quizzes of the search engine optimization (SEO) world. If you've kept up with announcements and know your stuff, you can usually breeze through unscathed. Keep reading for a crash course on core updates to Google search and how to handle them as a digital marketer. What Are Google Core Updates? According to Google, core updates are "significant, broad changes to search algorithms and systems. " When Google evaluates a website, its algorithms look for signals that the site is relevant, helpful, and high-quality. For example, if you live in Manhattan and search for "best pizza near me," Google looks for nearby options with great reviews. High ratings and local addresses are signals that Lombardi's in Little Italy is the answer to your question. Core updates change the scoring rubric by adding, removing, or altering the signals that tell an algorithm "yes" or "no. " How they do it is highly technical, and Google doesn't get specific about the changes, but it's apparent when an update has happened. Because the algorithm looks for different ranking... --- ### Beginner Blogging Tips for Building Your Brand > Learn beginner blogging tips in this article from the experts at Markitors. We share beginner blogging tips to help build your brand’s online presence. - Published: 2024-04-24 - Modified: 2024-04-24 - URL: https://markitors.com/beginner-blogging-tips-for-building-your-brand/ - Categories: SEO Content Establishing a strong online presence is crucial for businesses looking to succeed and thrive. One powerful tool in achieving this is blogging. Writing blog posts not only helps you connect with your audience on a deeper level but also plays a significant role in building and solidifying your brand identity. Whether you're a small startup or an established company, harnessing the potential of blogging can be a game-changer for your brand. In this comprehensive guide, we'll explore essential beginner blogging tips tailored specifically for businesses aiming to start a blog and build their brand from scratch. Understanding the Importance of Blogging for Brand Building Before delving into the tips, it's essential to understand why running your own blog is integral to brand building. Here are a few key reasons: Establishing Authority: Consistently producing high-quality content relevant to your industry helps position your brand as an authority in the field. This fosters trust and credibility among your audience. Engaging with Your Audience: Blogging provides a platform for direct interaction with your audience. By addressing their queries, concerns, and interests through your blog posts, you can foster meaningful relationships and strengthen brand loyalty. Boosting Visibility: Regularly publishing valuable content improves your website's search engine ranking, making it more visible to potential customers searching for related topics. This increased visibility drives organic traffic to your site, expanding your brand's reach. Showcasing Your Brand Personality: Through blogging, you can showcase the unique personality and values of your brand. Consistent messaging and storytelling help create... --- ### Increase Organic Traffic with These 9 Tips > Any business wants to increase organic traffic, drive more leads, and improve keyword rankings. But how is that done? Try these 9 key tips! - Published: 2024-04-02 - Modified: 2024-04-02 - URL: https://markitors.com/increase-organic-traffic-with-these-9-tips/ - Categories: SEO Attention is currency in the digital world, and organic website traffic stands as the gold standard of online success. Whether you're a seasoned digital marketer or an eager entrepreneur, mastering the craft of attracting organic visitors to your website is the cornerstone of sustainable growth. While the algorithms governing search engines are in a constant state of flux, there exist timeless search engine optimization tactics and techniques that hold the key to significant increases in organic search traffic. In this comprehensive guide, we'll delve into nine actionable strategies designed to propel your website's organic traffic to new heights. The Importance of Organic Traffic Organic traffic serves as the lifeblood of any successful online venture, offering a multitude of invaluable benefits. Firstly, organic traffic is inherently more sustainable and cost-effective compared to its paid counterparts. By ranking high in organic search results, websites can attract a steady stream of visitors without having to continuously invest in Google ads. Moreover, organic traffic tends to be more targeted and relevant, as it originates from users actively searching for specific information, products, or services related to their interests or needs. This targeted nature of organic traffic increases the likelihood of conversion and engagement, ultimately driving revenue and business growth. Additionally, organic traffic fosters credibility and authority within your niche or industry, as high search engine rankings are often perceived as a testament to the quality and relevance of your content or offerings. Ultimately, harnessing the power of organic traffic is not merely about generating... --- ### 12 Solid Marketing Tactics That Work for Any Industry > Figuring out what type of marketing works can be tough. Here are 12 different marketing tactics that will work for any industry or organization. - Published: 2024-04-02 - Modified: 2024-10-10 - URL: https://markitors.com/12-marketing-tactics-that-work-for-any-industry/ - Categories: Digital Marketing Modern business success requires mastering effective marketing tactics and this is crucial for businesses across all industries. Whether you're a startup or a well-established company, implementing digital marketing strategies that resonate with your audience and drive results is paramount for sustained growth. In this blog, we'll explore 12 solid marketing tactics that have proven to be effective regardless of the industry you operate in. Top 12 Marketing Strategies Incorporating the below tactics into your marketing arsenal and adapting them to suit your unique business goals and audience preferences allows you to effectively reach, engage, and convert your target audience across various channels and touchpoints. From influencer marketing to social media marketing to content marketing, your digital marketing campaign will succeed when you deploy various digital marketing tactics. Targeting Low-Difficulty Keywords Keyword research is more than just identifying popular search terms; it's about finding the right balance between search volume and competition. Low-difficulty keywords are those with relatively less competition but still significant search volume. Targeting these keywords will increase your chances of ranking higher in search engine results pages (SERPs) faster. Tools like SEMrush, Ahrefs, or Google's Keyword Planner can help you identify these low-hanging fruit keywords that are relevant to your business. Once identified, engage in search engine optimization methods like optimizing your website's content, including meta tags, headings, and body text, around these keywords to attract organic traffic. This is an incredibly effective and low-cost marketing tactic across digital marketing channels. Utilizing Short-Form Video Content Short-form videos have... --- ### Content Ideation: How to Come Up with Content Ideas for Your Brand > Uncover content ideation secrets with our expert guide. Learn to use Google Trends, navigate competitor research, and devise compelling content! - Published: 2024-03-15 - Modified: 2024-03-15 - URL: https://markitors.com/content-ideation-how-to-come-up-with-content-ideas-for-your-brand/ - Categories: SEO Content Content reigns supreme in today's digital landscape, and coming up with fresh and engaging ideas is crucial for brands looking to stand out. Whether you're a seasoned marketer or just dipping your toes into content creation, the process of generating innovative content ideas can sometimes feel daunting. However, with the right strategies and tools at your disposal, content ideation can become a streamlined and creative process that yields remarkable results for your brand. Understand Your Target Audience Before embarking on the journey of content ideation, it's imperative to lay a solid foundation by understanding your target audience inside and out. This deep understanding serves as the compass that guides your content strategy, ensuring that every piece of content you create speaks directly to the wants, needs, and pain points of your audience. Dive Deep into Audience Research Effective audience research is the bedrock upon which successful content ideation is built. Take advantage of various tools and methods to gather comprehensive insights into your target audience. Surveys, for example, allow you to directly ask your audience about their preferences, interests, and challenges. Social media analytics provide invaluable data on audience demographics, engagement metrics, and content performance. Don't overlook the power of customer feedback gathered through reviews, comments, and direct communication channels. Identify Interests, Pain Points, and Preferences Once you've collected data from your audience research efforts, it's time to analyze and identify key patterns, trends, and themes. Ask yourself: What are the common interests that resonate with your audience? What pain... --- ### SEO for eCommerce Product Pages: 9 Top Tips > This guide outlines 9 SEO tips for product pages. Optimize your eCommerce website product pages to rank high in SERPs. Contact Markitors today. - Published: 2024-03-15 - Modified: 2024-03-15 - URL: https://markitors.com/seo-for-ecommerce-product-pages-9-top-tips/ - Categories: SEO In the vast landscape of eCommerce, where countless products vie for attention, having a well-optimized website is crucial for standing out amidst the competition. Search Engine Optimization (SEO) plays a pivotal role in driving organic traffic to your eCommerce product pages, ultimately leading to increased visibility and sales. In this blog, we'll delve into nine essential SEO tips tailored specifically for eCommerce product pages. From optimizing title tags to leveraging structured data, let's explore how you can enhance your online presence and maximize your potential for success. Why is SEO Important for Product Pages? Increased Visibility: With millions of websites and products competing for attention online, having strong SEO ensures that your product pages appear prominently in search engine results pages (SERPs). By optimizing product pages for target keywords and search queries, you can attract more organic traffic and improve visibility among potential customers. Higher Rankings: Search engines prioritize websites that offer valuable, relevant, and optimized content. By implementing SEO best practices, such as optimizing title tags, meta descriptions, and product descriptions with targeted keywords, you increase the likelihood of your product pages ranking higher in search results. Higher rankings mean more exposure and opportunities for users to discover and engage with your products. Enhanced User Experience: SEO isn't just about pleasing search engines; it's also about providing a seamless and intuitive experience for users. Well-optimized product pages are easier to navigate, faster to load, and more informative, leading to higher user satisfaction and engagement. By focusing on user experience... --- ### Modern SEO: Integrated Branding & Content Strategy > Learn about how modern SEO strategy differs from siloed SEO tactics that were used in the past. Markitors shares what modern SEO is and what you can do. - Published: 2024-03-14 - Modified: 2024-10-10 - URL: https://markitors.com/modern-seo-integrated-branding-content-strategy/ - Categories: SEO SEO strategies have evolved from simplistic keyword stuffing to more sophisticated approaches that prioritize user experience and brand identity. This blog post delves into the shift towards modern SEO, highlighting the importance of integrating branding and content strategy to effectively connect with and serve target audiences across the web. History of SEO In the early days of the internet, SEO (Search Engine Optimization) was primarily about manipulating search engine algorithms to achieve higher rankings. However, as search engines became more advanced and user-focused, old siloed SEO tactics proved ineffective and even detrimental to brands' online presence. Today, modern SEO is all about building a cohesive brand identity and providing valuable content that resonates with users. Let's explore how this shift has transformed the digital marketing landscape. What is Modern SEO? Modern SEO is a holistic approach that goes beyond simply optimizing web pages for search engines. It encompasses various elements, including website design, content creation, social media engagement, and online reputation management. At its core, modern SEO is about delivering a seamless user experience and establishing meaningful connections with the target audience. This includes catering to search intent, using long-tail keywords, focusing on internal links, and other effective SEO strategies. Integrated Branding One of the key components of modern SEO is integrated branding. This involves developing a strong and consistent brand identity across all online channels, including websites, social media platforms, and third-party websites. By aligning branding efforts with SEO strategies, businesses can enhance their visibility search rankings and gain... --- ### 2024 SEO Predictions: Here’s What We Expect to See > SEO is constantly a moving target, as search engines change their algorithms to best fit user needs. See what SEO predictions you need to know in 2024. - Published: 2024-03-14 - Modified: 2024-10-10 - URL: https://markitors.com/2024-seo-predictions-heres-what-we-expect-to-see/ - Categories: SEO As we move into the digital landscape of 2024, the ever-evolving realm of Search Engine Optimization (SEO) is poised to undergo significant transformations. With Google's Search Growth Engine (SGE) at the forefront and the integration of Artificial Intelligence (AI) into SEO strategies, the terrain of digital marketing is set to shift dynamically. Here's a comprehensive look at what SEO predictions are ahead for the year: Google Search Generative Experience Forecasts The trajectory of Google’s Search Generative Experience (SGE) evolution promises to redefine the contours of the SEO landscape. Google's relentless pursuit of enhancing user experience through refined algorithms and innovative features will undoubtedly shape the strategies and priorities of digital marketers worldwide. Rewarding Expert Content One of the most significant trends we anticipate in 2024 is the continued emphasis on rewarding expert content. Google's search engines are poised to place even greater importance on content quality, relevance, and depth. This means that simply meeting basic SEO criteria like keyword density and backlinking won't get you on the first search engine results pages. Instead, Google will increasingly prioritize content that demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). In practical terms, this shift confirms that the days are gone when SEO professionals could engage in surface-level optimization tactics that guarantee visibility in search results. In 2024 and beyond, success will hinge on the ability to deliver content that not only meets users' informational needs but also establishes the brand as a credible authority in its field. Elevating Expertise and Authority With search... --- ### What Are the Top Google Ranking Factors in 2024? > Discover the most important Google ranking factors for 2024 and beyond. At Markitors, we prioritize holistic and comprehensive ranking. - Published: 2024-03-07 - Modified: 2024-03-07 - URL: https://markitors.com/what-are-the-top-google-ranking-factors-in-2024/ - Categories: SEO, Google Developments Success in digital marketing requires staying ahead of the curve and maintaining visibility and relevance. As Google continues to refine its search algorithm, understanding the key ranking factors has never been more important. In this article, we'll dive into how the Google search algorithm works and uncover the most significant ranking factors for 2024. Additionally, we'll provide actionable tips on search engine optimization ranking to maximize your visibility in search results. Understanding the Google Search Algorithm Google's search algorithm is a complex system designed to deliver the most relevant and useful results to users based on their search queries. Over the years, Google has introduced numerous updates and refinements to its algorithm, aiming to improve the quality of search results and thwart attempts to manipulate rankings. The algorithm considers hundreds of factors when determining the ranking of web pages. While Google doesn't disclose the specifics of its ranking factor algorithm, SEO experts continuously analyze trends and conduct experiments to identify the most influential ranking factors. Top Google Ranking Factors in 2024 You may use Google Search Console, strategic internal links, and avoid keyword stuffing to maintain competitive search rankings; however, knowing the search engine ranking factors is just as important as all of these steps. Content Quality and Relevance High-quality, relevant content remains paramount for achieving favorable rankings in Google search results. Content should be well-written, comprehensive, and address the user's query effectively. Additionally, Google increasingly prioritizes content that demonstrates experience, expertise, authority, and trustworthiness (E-E-A-T). User Experience (UX) Google... --- ### How to Optimize for SGE: Types of SGE Results & How to Rank for Them > Wondering if it’s possible to optimize for SGE results? We share the top types of SGE results and how to optimize your content for the best results. - Published: 2024-03-07 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-optimize-for-sge-types-of-sge-results/ - Categories: SEO The landscape of search engine optimization (SEO) is experiencing a significant shift with the introduction of Google’s Search Generative Experience (SGE). This new AI-driven search model, still in its experimental phase, offers a more dynamic and personalized search experience. Businesses and content creators need to understand the implications of SGE and adapt their SEO strategies accordingly. This article will share how SGE will impact search, types of SGE results, and how to optimize for SGE moving forward. Understanding SGE and Its Impact SGE represents a move towards integrating advanced AI in search functionalities, changing how users interact with search engines. It introduces a conversational interaction feature, retaining context from previous interactions and making searches more intuitive. SGE leverages high-authority content to inform its AI generation, ensuring responses are grounded in credible sources. The experience is dynamic, with contextual awareness playing a significant role, tailoring results based on factors like location, device, and recent searches. Types of SGE Results Here are the several different types of SGE Google search results you may be able to optimize for in the future. 1. Carousel Links These results appear on the right-hand side of AI-generated results. Ranking in the top three carousel links is optimal for SGE visibility since it’s unlikely many users scroll through more than that. 2. Article Links Article links are listed below a statement in an SGE result. For example, in this SGE result for “what is CTR,” it shares the two articles that it pulled the definition it provides.... --- ### What is Google’s New Search Generative Experience? > Google is constantly updating and tweaking its search algorithm to better serve users. But what is a search generative experience, and is it good for users? - Published: 2024-03-07 - Modified: 2024-10-10 - URL: https://markitors.com/what-is-googles-new-search-generative-experience/ - Categories: Google Developments The landscape of search is transforming and search engines like Google are paving the way. From the Google app to advanced natural language processing in Google docs, this company is always on the cutting edge. They're pushing the boundaries of information retrieval with its Search Generative Experience (SGE). This article delves into what SGE is, how it works, and the potential impact it could have on modern SEO practices. What is Google’s Search Generative Experience? The Google Search Generative Experience (SGE) is a new way to search using generative Artificial Intelligence (AI), currently in its early stages of development and testing. Part of Google Search Labs, it aims to make searching for information more intuitive and efficient by providing AI-powered summaries and overviews of topics and allowing you to ask follow-up questions directly within the search engine results page. Simply click on the Google labs icon and you can start a generative AI search. Google’s SGE harnesses the power of generative AI to understand the intent behind your query and deliver a rich, interactive experience. No longer are you presented with a cold list of links like with standard organic search traffic. Instead, the new Google search results provides: AI-powered overviews: These summaries condense the main points of relevant web pages, offering a quick grasp of the topic. Answer extraction: Need specific information within a page? Google SGE highlights the answers directly, saving you time from sifting through text. Follow-up questions and insights: Curious about another angle? SGE suggests related... --- ### What is Google E-E-A-T? Understanding E-E-A-T for Search > Wondering what E-E-A-T stands for and why it matters for content? Read this guide to Google’s E-E-A-T guidelines for tips on how to climb rankings. - Published: 2024-02-14 - Modified: 2024-02-14 - URL: https://markitors.com/understanding-google-e-e-a-t/ - Categories: SEO Content In digital marketing and SEO, staying ahead of the curve is crucial for online success. One of the key factors that has significantly impacted content ranking on Google is the E-A-T (Expertise, Authoritativeness, and Trustworthiness) standard. However, in recent times, Google has introduced an expansion of its Search Quality Rater Guidelines known as E-E-A-T, which encompasses even more dimensions. In this blog post, we will delve deep into Google's E-E-A-T guidelines, understand what each letter stands for, and explore how you can use these standards to climb higher in search rankings. What is Google E-E-A-T? To truly grasp the significance of E-E-A-T, it's essential to revisit its predecessor, E-A-T. The acronym E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google introduced this Search Quality Rater component to evaluate the quality of online content and the websites that host it. Expertise: Content that demonstrates expertise is written by individuals or organizations with a deep understanding of the topic. It is accurate, well-researched, and backed by credible sources. Authoritativeness: Authoritative content is recognized and respected in its field. It is often cited and linked to by other reputable sources, adding to its credibility. Trustworthiness: Trustworthy content is transparent and unbiased. It does not attempt to deceive or manipulate readers, and it often carries information about the author or source's credentials. While these E-A-T principles have been instrumental in determining search rankings, Google has recently expanded its evaluation criteria to include E-E-A-T. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This expanded framework brings... --- ### How to Determine Search Intent for SEO Keywords > What is search intent and why is it important for content development? This guide dives into how to determine search intent for SEO keywords. - Published: 2024-02-08 - Modified: 2024-02-08 - URL: https://markitors.com/how-to-determine-search-intent/ - Categories: SEO In the ever-evolving world of search engine optimization (SEO), understanding the user's search intent is crucial for crafting effective content and ranking well on search engine results pages (SERPs). In this comprehensive guide, we will delve into the concept of search intent, exploring what it is and why it matters. We will also explore the different types of search intent and provide actionable tips on how to determine and cater to a user's search intent, helping you optimize your SEO strategy for better results. What is Search Intent? Search intent, also known as user intent, refers to the reason behind a user's online search. It's the ultimate goal or purpose that drives someone to type a query into a search engine. Understanding search intent is vital for SEO professionals because it enables them to create content that aligns with what users are looking for, ultimately improving the chances of attracting organic traffic and providing a better user experience. Types of Search Intent To effectively determine search intent, it's essential to recognize the various types of user intent commonly seen in search queries. The four primary types of search intent are: Informational Intent Users with informational intent are seeking answers, information, or knowledge. They want to learn about a specific topic, find explanations, or gather facts. Queries with informational intent often begin with question words like "how," "what," "why," or "where. " For example, "how to bake a cake" or "what is climate change" are indicative of informational intent. Navigational Intent... --- ### The 9 Best Free Sitemap Generators in 2023 > Looking for a free sitemap generator for your website? This guide from Markitors shares nine free sitemap generator options! Read now to get started. - Published: 2024-01-30 - Modified: 2024-01-31 - URL: https://markitors.com/best-free-sitemap-generator-tools/ - Categories: Technical SEO, SEO If you are looking for free sitemap generators, you’ve come to the right place! In this handy guide from Markitors, we share nine sitemap generator tools for website owners and explain the value of sitemaps for overall site health. What is a Sitemap? A sitemap, the file that lists all the URLs on your website, is an integral part of your site design and search engine optimization (SEO) process. A sitemap’s existence is crucial to your PageRank because it tells Googlebot and other search engine bots where to start and where to go next when they crawl your pages. Without such a file, generally created in XML, HTML, or CSV format, your website might never get the attention it needs to appear in major search engine results pages (SERPs). Why Sitemaps Are Important for Site Health Sitemaps are crucial for the health of a website for several reasons: Improved Search Engine Optimization (SEO): Sitemaps provide search engines with a roadmap of all the pages on a website. This ensures that search engines like Google can easily find and index all pages, even those that might not be discovered during the regular crawling process. Better indexing directly contributes to the visibility of the website in search results. Faster Content Discovery: When new content is added to a website, a sitemap helps search engines discover and index this content quickly. This is especially important for websites that frequently update or add new pages, ensuring that the latest content is accessible to users... --- ### 9 Best SEO Tools You Need in Your Toolkit > Markitors shares the 9 best SEO tools for beginner website owners. From free optimization tools to paid products, this list covers all the bases. - Published: 2024-01-25 - Modified: 2024-10-10 - URL: https://markitors.com/best-seo-tools-you-need/ - Categories: Technical SEO, SEO Experts, Social Media Strategy SEO, or search engine optimization, is the process of making your website content more attractive to search engines like Google, Yahoo, or Bing. You've likely heard how effective an SEO strategy is. But why does it matter if a search engine finds your site attractive? It makes your content more visible in search results, and potential customers can find you and your business more easily. Simply put, SEO is essential to connect target audiences with your brand and learn about your products or services. Many elements make up SEO, from relevant keywords to page titles to meta descriptions. It can be a bit overwhelming to tackle all of them on your own. That's where SEO tools enter. These programs are designed to help you effectively reach your SEO goals with minimal stress. Read about nine of the best paid and free SEO tools below and discover how they can add value to your brand's marketing toolkit and boost your site's optimization! Free SEO Tools You Need to Be Using While some of the best SEO tools require payment, others are free for brands to use. Here are four high-quality SEO tools that will cost you nothing. Google Search Console Google Search Console is a free service that helps a brand or business monitor, maintain, and troubleshoot its website's presence in Google search results. The tool helps you measure your site's traffic and performance, optimize your content by analyzing your site's impressions and clicks, and understand how Google Search sees your... --- ### 10 Stellar Call-to-Action Examples: How to Write the Perfect CTA > Need help boosting your conversion rates? This guide shares 10 call-to-action examples and how to craft the perfect CTA for your needs. Read now! - Published: 2024-01-18 - Modified: 2024-01-22 - URL: https://markitors.com/call-to-action-examples/ - Categories: SEO Content, Digital Marketing, Sales In the world of digital marketing, where attention spans are shorter than ever, a well-crafted call-to-action (CTA) can be the difference between a website visitor merely browsing and a conversion. The humble CTA is a powerful tool that directs users on what to do next, whether it's making a purchase, signing up for a newsletter, or taking any other desired action. In this blog post, we'll delve into the significance of a strong CTA, provide you with 10 CTA examples, and offer advice on how to structure a CTA to achieve maximum effectiveness. The Significance of a Strong CTA A call-to-action serves as a roadmap for your website visitors. It guides them toward taking a specific action, and when executed effectively, it can significantly boost your conversion rates. Here's why a strong CTA is crucial to any marketing campaign: 1. It Converts Visitors Into Customers CTAs act as persuasive elements that encourage potential customers to take the next step. Whether it's making a purchase, signing up for an email list, requesting a quote, or downloading an eBook, a compelling CTA can convert casual browsers into loyal customers. 2. It Enhances User Experience Well-placed CTAs simplify navigation for users, making it easier for them to find the information or services they need. This improves user experience and keeps visitors engaged on your website. 3. It Drives Engagement CTAs prompt users to engage with your content or offerings. When users click on a CTA, they're actively expressing interest in what you have... --- ### How to Hire a Marketing Agency That Will Meet Your Needs > Why hire a digital marketing agency? This guide from Markitors shares the benefits of finding the right marketing agency for your business needs. - Published: 2024-01-15 - Modified: 2024-01-15 - URL: https://markitors.com/how-to-hire-a-marketing-agency/ - Categories: Digital Marketing In today's competitive business landscape, effective marketing is crucial for success. However, many businesses face the challenge of not having the expertise or resources to handle their marketing efforts in-house. That's where marketing agencies come into play. This guide will be your go-to resource if you're a business owner looking to hire a marketing agency. We'll explore why you should consider hiring one, the top benefits of doing so, and provide you with a step-by-step process on how to find the perfect agency to meet your needs. Why Hire a Digital Marketing Agency? Before we delve into the process of hiring a marketing agency, let's first understand why it's a smart move for businesses. Access to Expertise One of the most significant advantages of hiring a marketing agency is gaining access to a team of experts in various aspects of marketing. Digital marketing services encompass a wide range of disciplines, including search engine optimization (SEO), social media marketing, content creation, email marketing, and more. A reputable agency will have specialists in each of these areas, ensuring that your marketing efforts are executed with precision and expertise. Save Time & Money Hiring a full-time marketing team in-house can be expensive and time-consuming. You not only have to pay salaries but also provide benefits and invest in ongoing training to keep your team up-to-date with the latest marketing trends. On the other hand, by outsourcing your marketing to an agency, you can significantly cut down on payroll expenses and free up your... --- ### What is Branded Content & How to Leverage It for Your Business > Explore the power of branded content in marketing, learn how to balance it with unbranded content, and see real-world examples of business success. - Published: 2024-01-09 - Modified: 2024-01-09 - URL: https://markitors.com/what-is-branded-content/ - Categories: SEO Content Branded content is undeniably a key player in the marketing strategies of businesses looking to stand out in a crowded digital landscape. This approach focuses on creating content that aligns with a brand's identity and values rather than directly promoting products or services. It's about engaging with your audience through compelling narratives and valuable experiences that resonate with them on a deeper level. In this blog, we'll explore the concept of branded content, its importance in today's marketing mix, and practical ways to effectively leverage it for business growth. Understanding the balance between branded and unbranded content, and knowing your audience well, are crucial steps towards mastering this strategy. Let’s dive into how branded content can be a powerful tool for your business, fostering stronger connections and driving engagement. What is Branded Content? As mentioned, branded content focuses more on the values and story of the brand rather than direct product promotion. It's a strategy designed to build connection and trust with the audience by offering content that is both engaging and aligned with the brand's identity. This could be through articles, videos, podcasts, or any medium that best conveys the brand's message. Marketers recognize branded content as an effective way to build brand awareness and loyalty, as it allows for a more personal and authentic approach. Instead of constantly pushing products or services, this approach aims to create a unique experience for the audience that resonates with their interests and values. The Importance of Branded Content in Your Strategy... --- ### How to Create Quality Content in 7 Steps > Master the art of crafting irresistible content! Markitors’ 7-step guide empowers you to create quality content that captivates your audience. - Published: 2023-12-29 - Modified: 2023-12-29 - URL: https://markitors.com/how-to-create-quality-content-7-steps/ - Categories: SEO Content The ability to create quality content stands as the holy grail of online success. Picture this: content that not only captures the hearts and minds of your audience but keeps them coming back for more, eagerly awaiting your next creation. It's not just about churning out words or images — it's about crafting a magnetic force that compels readers to stay, engage, and share. Whether you're a seasoned content creator looking to up your game or a beginner eager to make your mark, this blog will equip you with the knowledge, tools, and strategies to produce content that not only meets but exceeds expectations. Why Content Matters to Your Digital Brand Content is the lifeblood of your brand. It serves as the cornerstone of your online presence and plays a major role in shaping your identity, reputation, and impact. Here are several reasons why content quality matters immensely: First Impressions: High-quality content creates a positive first impression, enticing users to explore further. Brand Identity: Your content conveys your brand's personality, values, and mission, allowing you to connect with like-minded individuals. Reputation Management: Consistently producing valuable, accurate, and well-researched content enhances your brand's reputation as an authority in your field. Audience Engagement: Engaging content captivates your audience, fostering a sense of community and loyalty. Educational Value: Content educates your audience about your products, services, or industry, influencing informed decisions and brand advocacy. Search Engine Visibility: Quality content drives search engine optimization (SEO), improving online visibility. Social Sharing: Shareable content spreads your... --- ### How to Build a Personal Brand: 11 Tips for Success > Learn the essential tips for building a powerful personal brand that stands out! Elevate your online presence with expert guidance from Markitors. - Published: 2023-12-29 - Modified: 2023-12-29 - URL: https://markitors.com/how-to-build-a-personal-brand/ - Categories: Branding, SEO Personal branding is a vital aspect of success for entrepreneurs and professionals alike. Your personal brand is the unique combination of skills, values, experiences, and personality traits that sets you apart from others in your industry. It represents who you are and what you stand for. Building a strong personal brand can help you gain recognition, credibility, and trust in your field. In this article, we'll explore what a personal brand is and provide a step-by-step guide with 11 tips to help you build your personal brand successfully. What is a Personal Brand? A personal brand is the public image and reputation that you cultivate for yourself. It's how others perceive you, and it's shaped by your actions, values, and the way you present yourself both online and offline. Your personal brand is not just about what you do; it's about how you do it and why you do it. Think of well-known figures like Elon Musk, Oprah Winfrey, or Kim Kardashian. They've all built strong personal brands that are closely associated with their respective industries and values. Your personal brand can help you stand out in a crowded marketplace, attract opportunities, and connect with your target audience on a deeper level. Steps to Building a Personal Brand Now that we understand what a personal brand is let's dive into the steps to build one effectively: Step 1: Define Your Brand Identity Start by defining your unique value proposition (UVP). What sets you apart from others in your industry? Perhaps... --- ### What is Lead Generation & How Does SEO Affect It? > Smart lead generation techniques can guarantee a steady stream of paying clients. Read Markitors’ guide to lead generation and SEO. - Published: 2023-12-11 - Modified: 2023-12-11 - URL: https://markitors.com/what-is-lead-generation-seo/ - Categories: SEO Generating high-quality leads is not a mere strategy; it's a lifeline that stands at the core of marketing efforts, driving growth and long-term success. This blog uncovers the intricacies of lead generation, its key role in business, and how SEO (Search Engine Optimization) can influence strategies. But first, let's define what it is. What is Lead Generation? Lead generation is the process of identifying and attracting potential customers (leads) who have shown an interest in your products or services. Leads are individuals or organizations that have expressed their willingness to engage with your brand, typically by providing their contact information or email address. The ultimate goal of lead generation is to nurture these qualified leads through various marketing tactics until they become paying customers. Why is Lead Generation Important? Lead generation is a cornerstone of business growth for several reasons: Revenue Catalyst: More leads equate to more potential customers entering your sales pipeline, leading to increased revenue and business expansion. Cost-Effective: When compared to traditional advertising methods, lead generation proves to be a cost-effective approach to acquiring new customers, as it targets individuals already interested in your offerings. Laser-Focused Marketing: Lead generation allows you to fine-tune your marketing efforts, ensuring resources are allocated efficiently toward individuals who have already displayed an affinity for your products or services. Relationship Cultivation: Nurturing leads over time can foster robust relationships and brand loyalty, translating into repeat business and referrals. The Role of SEO in Lead Generation SEO is the practice of optimizing your... --- ### A Guide to ChatGPT-4 & the Plug-ins Beta Feature > Discover ChatGPT-4's game-changing features and plugins beta. Explore its value in the AI evolution. Contact Markitors for advanced insights. - Published: 2023-12-07 - Modified: 2023-12-11 - URL: https://markitors.com/guide-to-chatgpt-4-plugins-beta-feature/ - Categories: Digital Marketing, SEO Content Artificial intelligence continues to take a significant leap forward with the introduction of ChatGPT-4 by OpenAI. This iteration is not just a mere upgrade; it is a revolution in the field of conversational AI. This blog aims to provide a comprehensive guide to understanding ChatGPT-4 and its much-anticipated plug-in beta feature. We will explore the best plug-ins available for ChatGPT-4 and address the pivotal question: "Is ChatGPT-4 worth it? " What is ChatGPT-4? ChatGPT-4 is the latest iteration of OpenAI's language model series. Building upon its predecessors, it offers more contextually aware responses. With an advanced understanding of language nuances, this model can engage in more complex dialogues and provide detailed responses to queries. In addition to its language capabilities, ChatGPT-4 also boasts a larger training dataset and improved natural language processing (NLP) skills. This makes it one of the most powerful AI models available for conversational purposes. In fact, it has been observed to surpass human-like responses in some cases. The Plug-in's Beta Feature One of the most exciting new features of ChatGPT-4 is the introduction of plug-ins in its beta version. These plug-ins are external code packages that can be integrated into the model to enhance its functionality. This allows users to customize their ChatGPT-4 experience and make it more tailored to their needs. There are three main categories of plug-ins available for ChatGPT-4: knowledge-based, conversation flow, and persona-based, each offering unique features and benefits. Knowledge-based Plug-ins Knowledge-based plug-ins focus on expanding ChatGPT-4's ability to provide accurate and... --- ### October 2023 Google Algorithm Update: What Did It Do? - Published: 2023-11-28 - Modified: 2024-10-10 - URL: https://markitors.com/october-2023-google-algorithm-update/ - Categories: Technical SEO, SEO October 2023 has seen the roll-out of another major Core Update from Google, bringing significant changes that continue to shape the landscape of search engine optimization (SEO). As always, Google's continuous mission to deliver better, more relevant search results has sparked another series of refinements to its search algorithm — and it's up to us to adapt. What is a Core Update? Before diving into the specifics of the October 2023 update, let's quickly understand what core updates are: Core updates are major changes to Google's search algorithms. They are not focused on fixing bugs or making minor tweaks but aim to improve the overall quality of search results. Google releases core updates several times a year, each with its unique focus. The updates before October, the August core update, and the September helpful content update focused on improving local search results, while this one has broader implications. Now, let's dissect the key components of the October 2023 Core Update: What Changes Were Made in October 2023? First off, the update brought about a more intense focus on website quality, specifically in terms of content. Google is now more stringent in evaluating content quality, relevance, and authenticity. This means that websites with original, well-researched, and valuable content have a better chance of climbing up the SERP ladder. Second, the update saw a shift in how Google handles backlinks. The reputation and relevance of the linking site now matter more than ever. A backlink from a high-authority, relevant website now carries... --- ### How to Create Local Content for SEO Purposes > Read this guide to build a local content marketing strategy that boosts your search engine result rankings. Get expert insights from Markitors. - Published: 2023-11-21 - Modified: 2023-11-21 - URL: https://markitors.com/local-content-for-seo-purposes/ - Categories: SEO Mastering local content marketing is no longer optional for businesses wanting to gain a competitive edge. It's essential. The creation of targeted, locally-focused content can significantly improve your visibility on search engines, attract more local customers, and ultimately drive your business growth. This article will guide you through creating compelling local content for SEO purposes, discussing local keyword research, crafting relevant sections, optimizing products/service pages, and leveraging case studies, among others. What is Local Content Marketing? Local content marketing refers to the strategy of creating and distributing valuable, relevant, and consistent content designed to attract and engage a local audience. The goal is to establish your business as a local authority, build trust, and stimulate business growth by driving profitable customer action within the immediate market. The benefits of local content include: Increased Visibility: When you create content that resonates with your local audience, your business becomes more visible to them on search engines. This increased visibility can lead to better website engagement, higher click-through rates and, ultimately, more conversions. Boosted Brand Reputation: Local content marketing allows you to establish your brand as a trusted authority. This perceived expertise can significantly enhance your reputation and increase customer loyalty. Improved Local SEO: Search engines prioritize content that is relevant to a user's location. By creating localized content, your business can improve its local SEO and rank higher in local search results. More Targeted Traffic: Local content can attract a more targeted clientele to your website. These are the people who are... --- ### SEO Statistics That Prove Its Effectiveness in 2023 > SEO statistics in 2023 continue to support SEO’s dominance in driving organic traffic. These key SEO data highlight what marketers should be focusing on. - Published: 2023-11-15 - Modified: 2024-10-10 - URL: https://markitors.com/seo-statistics-that-prove-its-effectiveness-in-2023/ - Categories: SEO SEO is the digital alchemy of the 21st century. It’s about turning the lead of content into the gold of traffic, visibility, and revenue. But unlike medieval alchemy, SEO's effectiveness isn't a matter of speculation — it's a fact backed by hard data. In 2023, SEO continues to be an essential strategy for any business looking to succeed online. The following SEO data, drawn from reputable sources such as HubSpot, Ahrefs, Semrush, and Backlinko, underline just how powerful it remains today. Top SEO Statistics for 2023 1. 68% of online experiences begin with a search engine. According to a report from BrightEdge, the vast majority of online sessions start with a search engine, underscoring the necessity for businesses to rank well on these platforms. 2. Google currently holds 91. 55% of the total search engine market share. SEO data from Statcounter reveals Google's continued dominance in the global search engine market, highlighting the importance of optimizing for Google's algorithms. This is followed by Bing (3. 11%), Yandex (1. 83%), Yahoo (1. 21%), Baidu (1. 02%), and DuckDuckGo (0. 54%). In the US specifically, Google still leads with 88. 1%, followed by Bing (6. 89%) and then Yahoo (2. 65%). 3. The first organic result in Google Search has an average click-through rate of 39. 8%. A study from FirstPage indicates that the top position in Google SERPs enjoys a significantly higher CTR than lower positions, proving the value of reaching that coveted spot. This is a huge share of traffic,... --- ### What is a Content Calendar and How Do You Use One? > Learn how to create a content calendar with these 7 best practices from Markitors. Discover content calendar tools and tips to jumpstart your process. - Published: 2023-11-06 - Modified: 2024-10-10 - URL: https://markitors.com/what-is-a-content-calendar-how-to-use/ - Categories: SEO Content What is a Content Calendar? A content calendar, also called an editorial calendar, is a scheduling tool for organizing, planning, and strategizing content creation for marketing teams. This could cover all types of content, such as blog posts, social media posts, video content, podcasts, and more. Its main goal is to ensure content is produced regularly, meets the company's strategic objectives, and caters to the audience's needs. A calendar is comparable to a roadmap for your marketing efforts. It helps you stay on track, meet deadlines, create relevant content, and remain consistent in posting. Typical elements include a timeline, content type, platforms to be published on, and assignees. Why is a Content Calendar Important? Since a calendar helps you plan and organize your content, it brings several benefits, such as: Consistency: A content calendar ensures regular and consistent posting. This consistency helps in building a loyal audience base and improving the search engine ranking. Better Organization: It enables businesses to visualize their content strategy over time and manage the various aspects efficiently. It also helps in coordinating with different teams and stakeholders. Quality Control: By planning ahead, businesses have ample time to research, create, and refine their content. This leads to high-quality output that aligns with the business goals. Diversification: A content calendar helps businesses diversify their content across different social networks and for various user interests, ensuring a broader reach. Performance Tracking: A calendar allows businesses to keep track of what works and what doesn't. It helps in identifying... --- ### Why You Should Be Creating Customer Journey Maps + Free Template > Uncover the secrets of effective customer journey mapping with our guide. Enhance your customer experience and drive growth. Download our free template now! - Published: 2023-10-27 - Modified: 2023-10-27 - URL: https://markitors.com/customer-journey-maps/ - Categories: Digital Marketing Every customer touchpoint someone has with your brand directly impacts their perception of your company. To deliver a seamless and exceptional customer experience, it is important to map out their journey. And for a business aiming to enhance that experience, nothing serves as a better tool than a customer journey map. In this article, we dive deep into what customer journey mapping is, its stages, and how it's distinct from the buyer's journey. And here's the kicker — we'll offer a free template at the end. Ready? Let's get started! What is Customer Journey Mapping? A customer journey map is a visual representation of the process a client goes through to achieve a specific goal with your brand. From their first interaction all the way to becoming a loyal advocate, this map provides an overview of their entire experience — not just from your perspective but from their viewpoint as well. Knowing your customer's journey is valuable — it helps you understand their motivations, concerns, and pain points throughout the process. It also highlights opportunities for improvement, making it easier to deliver exceptional experiences. What Does a Customer Journey Map Look Like? Typically presented as a flowchart or diagram, it plots the customer's journey from initial awareness all the way through to post-purchase interactions and, potentially, advocacy. The map highlights key touchpoints, where a customer interacts with the brand and the emotions or responses they may have at each stage. This can include everything from discovering the brand, researching the... --- ### The Importance of UX Strategy for Your Business Website > Learn how a robust UX strategy can transform your business website. Dive in with Markitors to enhance user experience and boost conversions. - Published: 2023-10-26 - Modified: 2023-10-26 - URL: https://markitors.com/the-importance-of-ux-strategy-for-your-business-website/ - Categories: Website A business's website often serves as the initial point of contact with potential customers. The User Experience (UX) that your site provides is critical in determining whether your visitors convert into customers or leave in search of a more user-friendly alternative. UX, therefore, is not just an aspect of your website's design but is a fundamental business strategy. This blog discusses the importance of a well-thought-out UX strategy for your website, highlighting how it can enhance customer satisfaction, foster loyalty, and ultimately drive growth. What is a UX Strategy? A UX Strategy is a comprehensive approach that aligns the target user's experience with a product or service with the overarching goals of the business. Rather than just focusing on the design or the aesthetics, a UX strategy dives deeper into understanding the customer's journey, behaviors, and emotions to create a product or service that is not only user-friendly but also drives business objectives. Such a strategy often involves extensive research, testing, and analysis to identify pain points and address them effectively. It considers every aspect of the user's interaction with the product or service, including navigation, functionality, content, visual design, and overall ease of use. Key Components of a User Experience Strategy User Research: This involves gathering insights about the target audience, their needs, preferences, behaviors, and pain points, covering techniques like interviews, surveys, and usability testing. This also includes determining customer touchpoints. Competitor Analysis: Identifying gaps, opportunities, and areas of differentiation by analyzing competitors and market trends. Value Proposition:... --- ### How to Manage Your Marketing Funnel to Boost Sales > Master the art of the marketing funnel with Markitors. Learn to navigate its stages and boost your sales with finely-tuned strategies. - Published: 2023-10-04 - Modified: 2023-10-04 - URL: https://markitors.com/marketing-funnel-sales/ - Categories: Digital Marketing In business, few things are as crucial yet often overlooked as the well-structured marketing funnel. Just as a meticulous chef wouldn't begin cooking without a plan, no savvy business leader would take on a sales endeavor without having a clear blueprint of their target audience and marketing funnel stages. When adeptly managed, a funnel can substantially elevate marketing efforts and bolster a company's bottom line. What is a Marketing Funnel? The marketing funnel represents the journey a prospective customer embarks upon, starting from the awareness stage all the way to the decision-making point where they either become a paying customer or opt out of the process. This transition from brand unawareness to making a purchase decision is not abrupt. It flows through various stages, each requiring its unique marketing strategy. The concept of a marketing funnel is often compared to a real-life funnel, where the top is wide and tapers down to a narrow end. This means that not all potential customers who enter will make it to the bottom. The goal of effective marketing is to guide as many possible clients as possible through each stage and, ultimately, convert them into paying customers. The goal of a marketing funnel is clear — to increase sales. But how can you manage your customer journeys to achieve this objective? Benefits of Segmenting the Funnel The chief advantage of understanding and employing the marketing funnel stages is that it allows businesses to tailor their strategies to their target audience. By knowing where... --- ### Digital Marketing Strategies for Different Market Types > Explore digital marketing strategies tailored for the 4 market types. Optimize your approach for success in any competitive landscape with Markitors. - Published: 2023-09-27 - Modified: 2024-10-10 - URL: https://markitors.com/digital-marketing-strategies-for-different-market-types/ - Categories: Digital Marketing Having a comprehensive understanding of your industry's landscape is absolutely crucial, especially in this largely internet-driven world. Although market types are often associated with economics, it's important to recognize that these classifications have a direct impact on the effectiveness of digital marketing strategies. This blog delves into the four distinct types of market structures and provides valuable insights on how to tailor your digital marketing strategies to maximize results. Understanding the Four Market Types Knowing the four market types — perfect competition, monopolistic competition, oligopoly, and monopoly — will help business owners create tailored digital marketing strategies that address the specific needs of their target audience. We discuss each type of market structure below: Perfect Competition Though there are no barriers to entry, in a perfect competition market, the sheer volume of similar products and services can make it challenging for businesses to stand out. Digital marketing, however, offers tools that can help businesses differentiate themselves, even in such saturated environments. 1. Content Marketing: Differentiation Through Value Given the homogeneous nature of products in a perfect competition market, content becomes a primary tool to stand out. For instance, an agricultural company selling organic fruits can create a series of blog posts or videos emphasizing the health benefits of organic produce, the company’s sustainable farming practices, or even recipes that can be made using their products. Example: A wheat producer might publish a detailed guide on the different uses of their wheat variety, from baking to brewing, showcasing its versatility. 2.... --- ### A Guide to Website SEO: Tips and Tricks for Beginners > Learn new website SEO strategies and gain insights to navigate your SEO journey successfully. Increase visibility and conversions with Markitors. - Published: 2023-09-20 - Modified: 2024-10-10 - URL: https://markitors.com/seo-for-a-new-website-top-tips-and-tricks-for-beginners/ - Categories: SEO So you’ve just launched your new website. Congratulations! But if you’re anything like most new website owners, you might be asking: “How do I get people to actually see it? ” Enter: Search Engine Optimization or SEO. What is Website SEO? SEO, or Search Engine Optimization, is a strategy used to increase the quantity and quality of traffic to your website through organic search engine results. It involves improving your website’s visibility in search engine rankings which makes it easier for potential customers to find you. Simply put, SEO is the process of making your website more “attractive” to Google or other search engines like Bing, or Yahoo. Now, when we say “organic traffic,” this pertains to traffic that comes through search engine results without you having to pay for it. This is why SEO is so important: it helps your website reach its target audience free of charge. How SEO Works Modern SEO works by optimizing various elements of your website to make it easier for search engines to understand what your content is about. This involves using relevant keywords that your target audience might search for, creating high-quality content, and ensuring your website loads quickly and is easy to navigate. In addition, search engines also consider the number of other reputable websites that link to yours, known as backlinks. By optimizing these areas, you can improve your website’s ranking in search engine results, thereby attracting more organic traffic. There are many elements that make up SEO, and it... --- ### Outsourcing SEO: 10 Benefits of Hiring an SEO Agency > Outsourcing SEO helps businesses manage their online presence so they can focus on their operations. Here are the benefits of hiring an SEO company. - Published: 2023-09-13 - Modified: 2024-10-10 - URL: https://markitors.com/outsourcing-seo-benefits-of-hiring-seo-agency/ - Categories: SEO As the online marketplace continues to expand, many business owners face the critical challenge of ensuring their digital footprint doesn't fade. In this case, outsourcing SEO (Search Engine Optimization) becomes a vital consideration. Why? Specialized SEO agencies bring an arsenal of tools, strategies, and knowledge to the table. If you're contemplating the idea of hiring an agency of SEO experts, we discuss the reasons why it might be one of the smartest decisions you can make for your brand's online presence. But first, let's answer the basic question: What Does an SEO Agency Do? The online visibility and organic traffic of a business can significantly influence its success. At the heart of this visibility is business SEO. SEO agencies specialize in executing strategies that help a website rank higher on search engines. This is achieved through a series of techniques, such as optimizing content, linking to other relevant sites, monitoring and fixing technical issues, and more. 1. Keyword Research SEO specialists identify the most relevant and high-performing keywords related to a business or industry. By understanding what terms potential customers are using in search engines, agencies can optimize content and strategies accordingly to meet your business goals. 2. Website Optimization A fast-loading, mobile-responsive, and user-friendly website is essential for SEO. Agencies audit and optimize websites, ensuring that they meet search engine standards. This involves tweaking site structures, improving page load speeds, and ensuring a responsive design. 3. Content Creation and Optimization Quality content is the backbone of SEO efforts. Agencies... --- ### Why Digital Marketing in a Recession is Vital + How to Craft a Recession Marketing Strategy > The right recession marketing strategy can turn a potential loss into a triumph for any business. Read Markitors’ guide to building a solid digital marketing plan. - Published: 2023-09-12 - Modified: 2024-10-10 - URL: https://markitors.com/why-digital-marketing-in-a-recession-is-vital/ - Categories: Digital Marketing Recessions spell challenging times for businesses across the board. Economic slowdowns see consumer spending drop, revenues plummet, and businesses are in survival mode. Yet, amidst the gloom, there's an opportunity lurking. Many companies, in a bid to cut costs, scale back on their marketing. However, this might be counterintuitive. In this blog, we'll explore why digital marketing is your best ally during a recession and provide a comprehensive guide to strategizing successfully in these uncertain times. What a Recession Does to a Business A recession is an economic downturn that lasts for a prolonged period, usually marked by a fall in GDP in two consecutive quarters. While macroeconomic indicators give a broad picture, the effects on individual businesses can be profound and varied. Here's a breakdown of the repercussions of a recession on businesses: 1. Reduced Consumer Spending The most immediate and evident impact of a recession is a decrease in consumer spending. As uncertainties loom and job security wavers, consumers tend to prioritize essential expenses, cutting down on luxuries and discretionary purchases. This shrinkage in spending can be a major blow to retail, travel, luxury goods, and other sectors that rely heavily on consumer demand. 2. Cash Flow Challenges With decreased revenues and potential delays in payments from clients or customers, businesses often face challenges in maintaining consistent cash flow. This can lead to difficulty meeting operational costs, paying suppliers, or even salaries. 3. Difficulty in Securing Loans Banks and financial institutions often become wary of lending during recessions,... --- ### What is Technical SEO? A Comprehensive Guide for Business Owners > Wondering about technical SEO? Learn the basics from this guide by Markitors and begin evaluating your website for technical SEO issues. - Published: 2023-08-30 - Modified: 2024-10-10 - URL: https://markitors.com/technical-seo-best-practices/ - Categories: Technical SEO In 2024, the term SEO is no stranger to anyone involved in online business or marketing. But how many of us are familiar with the term “Technical SEO? ” This critical aspect of search engine optimization often goes unnoticed, yet it plays an instrumental role in ensuring a website’s optimal performance. In this article, we peel back the layers of technical search engine optimization, exploring its significance and components, and share 10 best practices to keep your website in tip-top shape. Whether you’re a seasoned modern SEO expert or a beginner trying to navigate the complex waters of digital marketing, this guide offers valuable insights to enhance your SEO strategy. Let’s dive in! What is Technical SEO? Technical SEO refers to the optimization of your website’s infrastructure, ensuring it excels during the crawling and indexing stages by search engines. Its primary objective is to enhance the technical aspects of a website to amplify its organic rankings. Key components like site speed, mobile-friendliness, architecture, security, and the newly emphasized Core Web Vitals play crucial roles in this optimization process. Core Web Vitals, introduced by Google, specifically measure aspects of web usability such as loading performance, interactivity, and visual stability (More on this below). In essence, technical SEO not only ensures your site is easily discoverable and interpretable by search engines but also prioritizes user experience and readability — both of which are crucial for boosting search rankings. Why is Technical SEO Important for Every Business? Technical SEO plays a pivotal role... --- ### 11 On-Page SEO Factors You Need to Be Following > Markitors explains why these 11 tried-and-tested on-page SEO factors are the secret sauce to unlocking your website’s full potential. - Published: 2023-08-24 - Modified: 2024-04-02 - URL: https://markitors.com/on-page-seo-best-practices/ - Categories: SEO Welcome to the dynamic world of search engine optimization (SEO), where strategic decisions can make all the difference in your website’s performance. This article explores on-page SEO, a powerful force that has the potential to reshape your website’s visibility and ranking in search engine results. Why are on-page SEO factors so powerful? Because search engine algorithms assess the on-page elements of your website in order to determine its relevance and authority to a given search query. You see, on-page SEO isn’t just about sprinkling some keywords here and there — it’s a strategic approach that can lead to a flood of organic traffic and boost your digital presence. Picture this: you’ve optimized your website’s individual pages, fine-tuned their content, and crafted enticing meta descriptions. The result? Your website shines like a beacon in the vast sea of online content, attracting the attention of your ideal audience and potential customers. In this ultimate guide, we’ll talk about the world of on-page SEO factors and equip you with 11 expert-recommended best practices. These tried-and-tested techniques are the secret sauce to conquering the competitive digital landscape and unlocking your website’s full potential. We’ll also clarify the distinction between on-page SEO and its off-page counterpart, caution you against notorious black hat tactics that could harm your site, and equip you with all the essential tools to level up your SEO game. Consider us your digital marketing compass, guiding you through this exciting SEO adventure with confidence. So, let’s dive in together and uncover the... --- ### 23 Content Marketing Ideas to Help Grow Your Business > This list offers a diverse array of content marketing ideas to captivate your audience and enhance your brand's visibility. Contact Markitors today! - Published: 2023-08-18 - Modified: 2023-08-18 - URL: https://markitors.com/content-marketing-ideas-to-help-grow-business/ - Categories: SEO Content Are you eager to unlock the full potential of your content marketing strategy and drive significant business growth? Look no further! In this article, we discuss 23 proven content marketing ideas meticulously curated to help you achieve remarkable results. We've also thrown in some real-world examples of unique content strategies that the largest companies have used. In today's fiercely competitive landscape, it is crucial to stand out. From creating comprehensive guides and compelling case studies to harnessing the power of video tutorials and immersive virtual experiences, this list offers a diverse array of strategies to captivate your audience and enhance your brand's visibility. By embracing these content marketing approaches, you can effectively engage your target market, establish thought leadership, and ultimately drive tangible business outcomes. But first, let's talk about the "why" of it all. Why Does Content Marketing Matter? Content marketing matters for several compelling reasons, making it an essential strategy for businesses of all sizes and industries. Here are some key reasons why content marketing is crucial: Building Brand Awareness Content marketing allows businesses to create and share valuable, informative, and engaging content that showcases their expertise, products, or services. By consistently producing high-quality content, businesses can increase brand visibility and reach a wider audience, ultimately building brand awareness and recognition. Establishing Thought Leadership Through insightful and authoritative content, businesses can demonstrate their knowledge, expertise, and unique perspectives, earning the trust and respect of their target audience. Engaging and Educating Customers Valuable and relevant content engages customers by... --- ### How to Create Evergreen Content That Stays Relevant > How do you create evergreen content that stands the test of time? This guide offers evergreen content ideas and tips to help your website stay relevant. - Published: 2023-08-04 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-create-evergreen-content-that-stays-relevant/ - Categories: SEO Content The ability to create content that stands the test of time is a game-changer for your business blog. Evergreen content, which encompasses articles, blog posts, and videos that remain relevant and valuable long after their initial publication, holds the key to sustained traffic, engaged readership, and continuous lead generation. How do you identify evergreen topics? In this comprehensive guide, we will equip you with the knowledge and strategies needed to craft high-quality evergreen content that remains impactful and valuable for years to come. Why Use Evergreen Content For Your Website? Creating evergreen content is an incredibly effective way to drive long-term success for your business. Unlike timely, news-driven articles and posts, which become out of date soon after their publication, evergreen articles hold their relevance and value for days, months, and even years. This longer shelf life means evergreen content has the potential to generate consistent, sustained traffic over time. Plus, its timelessness and relevance boost readership engagement, encourage ongoing lead generation efforts, and drive a higher ROI from your marketing activities. How to Create Evergreen Content for Your Business Blog To create evergreen content that drives long-term success for your business, there are a few essential steps and strategies you should consider. 1. Understand What Evergreen Content Means Evergreen material addresses timeless topics that retain their relevance regardless of changing trends or seasons. These pieces of content offer long-term value, providing readers with information, solutions, or insights that remain useful indefinitely. Understanding this distinction will help you craft content... --- ### The Ultimate Guide to Website Optimization for Beginners > Are you a business owner seeking to maximize the potential of your website? Markitors’ guide explains how to optimize your website to get leads that convert. - Published: 2023-07-31 - Modified: 2024-10-10 - URL: https://markitors.com/the-ultimate-guide-to-website-optimization-for-beginners/ - Categories: Website, Technical SEO Are you a business owner seeking to maximize the potential of your website? Optimization is crucial for businesses, regardless of size or scope, be it a small local venture or a large global corporation. It entails improving your website's performance and enhancing its efficacy in terms of generating traffic, leads, and conversions. This comprehensive guide will expertly navigate you through the essential steps of website optimization, empowering you to obtain the most value from your online presence. What is Website Optimization? Website optimization carried out through search engine optimization (SEO), involves ensuring that your website fulfills all the criteria needed to achieve top rankings in search engine results. Various factors contribute to your website's visibility, such as content quality, strategic keyword usage, backlinks, and page speed. The objective is to enhance the discoverability by potential customers when they search for relevant terms online. Through SEO, you can elevate the overall performance of your website and significantly increase its chances of achieving its goals. Why is Website Optimization Important? Optimizing your website isn't just important — it's essential! A well-optimized site will help you reach more potential customers, as it’ll appear higher up in the search engine results pages (SERPs). This means that people searching for related terms will be more likely to find your site and click on it. Additionally, a well-optimized website is also much easier to navigate and use, which can result in better user experience and potentially more conversions. Optimization is an ongoing process requiring continuous learning... --- ### What is Evergreen Content & Why Is It Important for SEO? > Discover the power of evergreen content in SEO. Learn what evergreen content is and why it's essential for long-term visibility and organic traffic. - Published: 2023-07-20 - Modified: 2023-07-20 - URL: https://markitors.com/what-is-evergreen-content-examples/ - Categories: SEO Content Evergreen content has become a buzzword in the realm of content marketing and search engine optimization (SEO). But what exactly is an evergreen article, and why is it crucial for SEO success? In this blog, we will delve into the concept of an evergreen piece of content, its definition, and its significance in the world of SEO. We will explore the reasons why creating and maintaining high-quality evergreen content is essential for driving organic traffic, improving search engine rankings, and establishing authority within your niche. So let's dive in and uncover the power of evergreen topics in SEO! What is Evergreen Content? Evergreen content refers to web content or blog posts that remain relevant and valuable to readers over a long period, just like the evergreen trees that retain their foliage throughout the seasons. Unlike time-sensitive content that quickly becomes outdated, evergreen content stands the test of time, providing enduring value to users regardless of when they consume it. Typically, evergreen posts cover topics that are not tied to specific events or current trends. It focuses on timeless subjects that address fundamental aspects, provide practical tips, or offer educational resources. This type of content aims to provide evergreen solutions to users' needs, ensuring that the information remains relevant and useful for an extended period of time. Why is Evergreen Content Important for SEO? Evergreen content plays a pivotal role in search engine optimization (SEO) due to several compelling reasons: Longevity and Sustainability One of the primary benefits of evergreen content... --- ### Link Building for Ecommerce: 11 Top Tips for Business Owners > Link building is a valuable ecommerce strategy that will improve visibility, organic traffic, and sales. Work with digital PR expert Markitors to see how it’s done. - Published: 2023-07-13 - Modified: 2023-07-31 - URL: https://markitors.com/link-building-for-ecommerce-top-tips/ - Categories: Social Media Strategy, Digital Marketing, SEO Link building is a crucial aspect of any successful e-commerce strategy. By acquiring high-quality backlinks from authoritative websites, you can improve your website's visibility, drive organic traffic, and ultimately boost your sales. In this guide, we will share 11 practical tips for business owners to start link-building for their e-commerce websites. Whether you're just starting out or looking to enhance your existing link-building efforts, these tips will help you achieve long-term success. Benefits of Link Building for Ecommerce E-commerce websites face fierce competition in search engine rankings. Link building helps build your website's authority and credibility, signaling to search engines that your site is trustworthy and relevant. By securing high-quality and relevant links, you increase your chances of ranking higher in search results, attracting more organic traffic, and reaching a wider audience. Improved search engine rankings: Quality backlinks from authoritative sites can significantly boost your website's visibility in search engine results pages (SERPs). Increased organic traffic: Higher rankings lead to more organic traffic, as your website becomes more visible to potential customers actively searching for products you offer. Enhanced brand reputation: Earning inbound links from reputable websites adds credibility to your brand and builds trust among potential customers. Better conversion rates: When your website attracts relevant traffic from authoritative sources, you have a higher chance of converting those visitors into paying customers. Types of Link Building for E-commerce Websites E-commerce websites can employ various link-building strategies to enhance their online presence. Here are some effective tactics to consider: 1. Guest... --- ### What to Do If Your Google Business Profile Gets Suspended > Was your Google Business Profile suspended? Here’s how to get your GBP reinstated and some tips on ensuring that your local SEO strategy is on track. - Published: 2023-07-07 - Modified: 2023-07-31 - URL: https://markitors.com/what-to-do-if-your-google-business-profile-gets-suspended/ - Categories: Local SEO, Technical SEO Your Google Business Profile is a valuable asset for attracting customers and enhancing your online presence. However, there may be instances where your profile gets suspended, leaving you concerned about the impact on your business listing. But fear not! In this comprehensive guide, we'll explore the top reasons why a Google Business Profile may get suspended and provide you with expert advice on how to reinstate it. From physical location violations to keyword stuffing and beyond, we'll cover all the common reasons and essential steps to get your local SEO strategy back on track. Why Was My Google Business Profile Suspended? What To Do There are a variety of reasons why Google may suspend your business profile, whether it’s for policy violations or low-quality content. To understand how to get your account reinstated, you'll need to identify the root cause(s) of the suspension. Address Violations One of the primary reasons for a Google Business Profile suspension is address violations. Google places great emphasis on accurate and consistent business location information. If you've recently moved or have multiple locations, ensure that your address details are up to date for Google Maps. Inconsistent or misleading information can trigger a suspension. To avoid this, carefully review your address details, make any necessary updates, and maintain consistency across all platforms. Excessive Changes Making too many frequent changes to your Google Business Profile can raise red flags and potentially lead to a suspension. While it's important to keep your profile updated, excessive edits can disrupt... --- ### How To Conduct a Content Audit for Your Digital Marketing Strategy > Are you looking to level up your digital marketing strategy? It’s time to conduct a content audit. This complete guide by Markitors shows how. - Published: 2023-06-30 - Modified: 2023-07-31 - URL: https://markitors.com/how-to-conduct-a-content-audit-digital-marketing/ - Categories: SEO Content Are you looking to level up your digital marketing strategy and make the most of your blog posts? If so, it's time to embark on a content audit journey! A content audit is a systematic process that helps you evaluate and optimize your existing content for better results. In this blog, we'll guide you through the steps of conducting a content audit, share tips for refreshing pieces of content, and provide insights to optimize it for improved performance. What is a Content Audit? Before we dive into the nitty-gritty of conducting a content audit, let's clarify what it means. A content audit is a comprehensive analysis of all the content assets on your website, covering blogs, articles, images, videos, podcasts, and any other form of content. It involves evaluating the quality of your existing content as well as its relevance to current trends and user needs. The goal is to identify gaps, opportunities for improvement, and areas where content can be repurposed or optimized to align better with your digital marketing objectives and business goals. Why Is A Content Audit Relevant? Content audits are essential for any online business looking to maximize the effectiveness of its digital content. Content marketing is a complex discipline, and understanding how to optimize your content investments is key to achieving success. The content audit process can identify the strengths and weaknesses of your existing content inventory, helping you focus on producing quality content that resonates with users. It also helps to focus on high-performing... --- ### How To Drive Traffic To Your Website: 15 Top Tips & Expert Advice - Published: 2023-06-21 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-drive-traffic-to-your-website-15-top-tips-expert-advice/ - Categories: SEO To attract more potential customers or clients, it's crucial for small business websites to increase visibility and engagement. This can be achieved by learning effective ways to drive traffic to your website. In this article, we’ll talk about the 15 top tips for increasing website traffic and how small business owners can apply them to maximize visibility and engagement. Organic Traffic and Why It Matters Organic traffic includes the visitors who discover your website through natural and unpaid search engine results. It also encompasses any visits that don't involve paid advertising or referrals. To attract more visitors and leads, it's important to learn how to boost this type of traffic to your website. Why is it better than inorganic traffic? Although inorganic traffic can be obtained faster, it often does not result in sustainable benefits. In contrast, organic traffic requires more time and effort but yields higher-quality website visitors who are more inclined to stay longer on the site and engage with it. Paid search engine ads, pay-per-click campaigns, display ads, and social media advertising are all examples of inorganic traffic. All of these options come at a cost, which could be better spent on enhancing the products and upgrading the business. Small Business Owners Need to Step Up Online To compete with larger competitors, small business owners should implement a thorough search engine optimization strategy and optimize their websites for search engines. A solid SEO plan will assist in ranking for appropriate keywords, attracting more visitors, and ultimately improving... --- ### Technical SEO Checklist for Smart Business Owners > Complete your business' technical SEO checklist with Markitors. Boost your site’s performance and visibility. - Published: 2023-06-19 - Modified: 2024-10-10 - URL: https://markitors.com/technical-seo-checklist-business/ - Categories: SEO Audit, SEO Experts, Technical SEO In the ever-evolving online world, having a strong digital presence is vital for business success. Search engine optimization (SEO) is a powerful strategy that helps small business owners increase their visibility and attract organic traffic — leveling the playing field shared with bigger, more prominent brands. However, while many entrepreneurs now understand the importance of SEO, the technical aspects often remain a mystery. In this article, we will unravel the world of technical SEO, providing smart business owners with a comprehensive checklist to enhance their understanding and implementation of this crucial component. By delving into the definition, relevance, and practical solutions to common technical SEO issues, we aim to empower business owners to optimize their websites effectively and gain a competitive edge. Let's dive into our technical SEO checklist for small businesses. What is Technical SEO? Technical SEO refers to the process of optimizing a website's infrastructure and foundation to improve its search engine visibility. It involves addressing technical aspects that impact website performance, crawlability, and indexability. While content and off-page SEO factors contribute to overall SEO success, technical SEO acts as the backbone, ensuring search engines can efficiently access, understand, and rank your website. Components of Technical SEO Website Load Speed and Performance Your website's loading speed is a crucial factor for both user experience and search rankings. Optimize images, leverage browser caching, and minimize CSS and JavaScript files to improve page load times. Mobile-Friendliness In a mobile-first world, having a responsive website design is vital. Ensure that your... --- ### The Guide To Small Business Blogging in 2023 > Looking to boost your online presence? Learn how small business blogging can help! Read Markitors’ expert guide to achieve proven and sustainable results. - Published: 2023-06-07 - Modified: 2023-07-31 - URL: https://markitors.com/guide-to-small-business-blogging/ - Categories: SEO Content Blogging has become a crucial part of small business marketing in recent years, and it's not hard to see why. According to HubSpot, 60% of people read a blog at least once a week. The audience is out there, and small businesses need to take advantage of it for brand awareness, leads, and ultimately, paying customers. The blogging landscape has changed a lot since the early days of the Internet. Content now needs to be more strategic and targeted to provide maximum value for readers while also helping your small business stand out from the crowd. But in a time where there are over 600 million blogs out of 1. 9 billion websites worldwide, how do you make sure your business blog stands out? Let's explore the anatomy of a blog and why it's an essential part of content marketing for small businesses in 2023. What Does a Blog Do For Small Businesses? A blog can be used by small businesses for many reasons, but the primary goal should always be to provide value to readers. When you create meaningful content that resonates with your target audience, it helps build trust and authority in your brand while also generating leads and, eventually, sales. By creating a blog, small businesses can reap numerous benefits, including the following: Expand keyword-rich content: A blog is an effective way to expand your website's content and target specific local keywords that potential customers may be searching for. Highly tuned for search engines: A well-maintained blog... --- ### The Value of Content Writing Services for Small Businesses > Writing good content is the cornerstone of small business success — and professional content writing providers can help you get there. - Published: 2023-06-01 - Modified: 2023-07-31 - URL: https://markitors.com/seo-content-writing-services/ - Categories: SEO Content Landing pages are standalone web pages that are designed to capture a visitor's attention and encourage them to take a specific action, such as filling out a form or making a purchase. They are typically used for marketing campaigns and are focused on a single offer or product. Landing pages are optimized for conversion and are designed to reduce distractions and guide the user toward the desired action. They are an effective way to improve your conversion rate and generate leads or sales for your business. Website Copy Website copy refers to the written content that appears on your website, including your homepage, about page, product descriptions, and more. It is used to communicate your brand's message, explain your products or services, and persuade visitors to take action. With that being said, it should be informative, engaging, user-friendly, and optimized for search engines. An example of website copy is the product descriptions on an e-commerce website, which should provide details about the product and its benefits to the customer. White Papers A white paper is an in-depth piece of content that explores a particular topic or issue in detail. They are used to educate readers about a complex topic, provide solutions to a problem, and establish your brand as an authority in your industry. White papers are typically longer than other types of content, ranging from 6 to 50 pages, and are designed to be highly informative and persuasive. An example of a white paper might be a guide to... --- ### Top 21 Content Marketing Tools To Try in 2023 [Free & Paid] > Discover top content marketing tools curated by Markitors. Enhance your content strategy for maximum impact. - Published: 2023-05-25 - Modified: 2024-10-10 - URL: https://markitors.com/top-content-marketing-tools/ - Categories: SEO Content Content marketing is a powerful strategy for businesses to engage their audience, attract leads, and drive conversions. While implementing an effective content marketing plan may seem daunting, there are many effective tools available that can simplify the process. In this article, we'll explore 21 valuable content marketing tools that can help you optimize your content and maximize its impact in 2023. The Importance of a Content Marketing Strategy A content marketing strategy is key to driving brand awareness, engaging your target audience, and ultimately driving conversions. With the right tools at your disposal, you can take your content marketing efforts to the next level, ensuring that your content resonates with your audience, ranks well in search engines, and maximizes its impact across various channels. Whether it's optimizing keywords for blog posts, analyzing competitor performance, managing your editorial calendar, or enhancing your social media presence, these free and paid content marketing tools provide the necessary features and insights to streamline your processes and achieve your content marketing goals. By investing in these tools, marketing teams can gain a competitive edge, deliver high-quality content consistently, and effectively measure and improve your content's performance for long-term success. Top 11 Free Content Marketing Tools Luckily for business owners and marketers, there are plenty of free tools available. Here are the top 11 free content marketing tools to use in your digital marketing strategy in 2023. 1. Google Search Console Google Search Console is an invaluable content marketing tool that allows you to monitor and... --- ### What Are Topic Clusters for Keyword Research? > Discover how topic clusters can improve your keyword research and boost your SEO strategy. Find an easier way to get it done through Markitors. - Published: 2023-05-03 - Modified: 2023-05-03 - URL: https://markitors.com/what-are-topic-clusters-for-keyword-research/ - Categories: SEO Keyword research is a vital aspect of SEO, helping websites to rank higher in search engine results pages (SERPs) and attract more organic traffic. Traditional keyword research involves finding a list of relevant keywords and incorporating them into website content. However, this approach has become less effective as search engines have become more sophisticated and focused on the overall content of a website rather than just individual keywords. To address this, SEO experts have started to use content clusters as a way of organizing content around a broad topic. In this article, we will explore the concept of topic clusters in more detail and explain how they can be used to improve SEO results. What Are Topic Clusters? A topic cluster is a group of content pages that are centered around a core topic, with each page covering a specific subtopic related to the primary subject. The pages within a topic cluster are linked together, creating a web of interlinked content that provides a comprehensive resource on a particular subject. Topic Cluster Example 1 If the core topic is "gardening," the subtopics could include "organic gardening," "container gardening," "landscaping," and "composting. " The pages related to the different subtopics would link back to the core page, creating a cohesive web of content. Topic Cluster Example 2 If the topic is "SEO," the subtopics could cover "keyword research," "on-page SEO," "technical SEO," and "link building. " Each page would tackle a specific aspect of SEO in more detail, with links to... --- ### What Are LSI Keywords and How Do You Find Them? > Struggling to optimize your web pages? Discover what LSI keywords are and how to find them to improve your rank and visibility in search engine results. - Published: 2023-05-01 - Modified: 2024-10-10 - URL: https://markitors.com/what-are-lsi-keywords-and-how-do-you-find-them/ - Categories: Technical SEO, SEO Content Are you struggling to rank your website higher in search engine results pages (SERPs)? Do you want to know how to optimize your website for search engines? If yes, then you need to understand the importance of LSI keywords. Latent Semantic Indexing (LSI) keywords are search terms and phrases that are semantically related to a primary keyword. In simple terms, LSI keywords are words that search engines use to understand the context of a web page. In this article, we will discuss what LSI keywords are, how they work, and how you can find them to improve your website's search engine ranking. What are LSI Keywords? LSI keywords refer to words and phrases that have a semantic association with a main keyword. They are used by search engines to understand the context of a web page and to determine its relevance to a user's search query. For example, if the primary keyword is "apple," LSI keywords would be "fruit," "orchard," "tree," "juice," "pie," etc. Why Are LSI Keywords Important? Using LSI keywords provides search engines with context on the page's content, making it easier for them to determine where it should appear in their results. Incorporating LSI keywords into web pages can thus result in better visibility and higher rankings for those pages. LSI keywords also help you maintain a good keyword density and avoid keyword stuffing, which is a practice of overusing a keyword to manipulate search engine rankings. How Do LSI Keywords Work? LSI keywords improve search engine... --- ### Top 16 Best Free SEO Resources for Beginners > Discover the top 16 best free SEO resources for beginners in 2023. Boost your knowledge and improve your website's rankings with these helpful tools. - Published: 2023-04-27 - Modified: 2024-10-10 - URL: https://markitors.com/best-free-seo-resources-for-beginners/ - Categories: SEO Search engine optimization (SEO) is an essential part of any digital marketing strategy. It helps businesses to rank higher in search results, increase organic traffic and visibility, and generate more leads and sales. However, learning SEO can be overwhelming for beginners as there are so many different aspects to consider. To help you get started on the right foot, we have compiled a list of the top 16 free SEO resources that will provide you with everything you need to know about SEO, from basics to advanced tactics. From blogs to courses and certifications, these resources will enable you to become an expert at optimizing your website for better rankings in SERPs. So let’s dive into our best picks! 16 Free SEO Resources for SEO Newbies As SEO is an ever-evolving world of techniques and tools, it’s important to keep up with the latest advancements in order to stay ahead of the competition. By utilizing the resources below, you can gain access to valuable content and insights that will help you to optimize your website for higher rankings. 1. Markitors Blog The official blog of the digital marketing agency, Markitors, offers comprehensive SEO blog posts with tips to help you understand the basics of SEO and stay up-to-date on the latest trends. The blog also provides free SEO audits and insights on how to improve your website’s visibility. 2. Google Webmaster Central Blog Google’s official blog provides updates about the search engine’s algorithms and insights into how websites are ranked... --- ### What Is ChatGPT? Here’s What We Know > Learn about ChatGPT and how it works. See how Markitors can help you optimize your website so your business can take advantage of this powerful tool. - Published: 2023-04-26 - Modified: 2023-04-26 - URL: https://markitors.com/what-is-chat-gpt/ - Categories: SEO Content ChatGPT is a new chatbot technology powered by natural language processing and deep learning. It enables users to interact with chatbots in a more natural way, using conversational language. ChatGPT can understand the context of conversations and respond accordingly, making it an important breakthrough in artificial intelligence (AI) technology. Developed by OpenAI, a research laboratory focused on AI development and backed by Elon Musk, ChatGPT is based on the GPT (Generative Pre-trained Transformer) architecture, which is designed to learn from large amounts of data and generate coherent, contextually appropriate responses. Its ability to generate human-like responses has made it popular among businesses looking for a more effective way to engage customers online. ChatGPT's innovative capabilities and broad use cases are poised to completely transform the way we interact with chatbots in the years ahead. How ChatGPT Works ChatGPT’s architecture is based on OpenAI’s GPT-3. 5 framework, which is a transformer-based model for natural language processing and deep learning. It uses a self-attention mechanism to better understand the context of conversations, allowing chatbots to respond in a more human-like manner. Using ChatGPT, chatbots are able to understand the intent behind a user’s input and generate more accurate and engaging responses. Additionally, chatbots can also be trained to detect sentiment, allowing them to respond differently depending on a user’s emotional state. ChatGPT users also have access to various chatbot personalization options, such as customizing the chatbot’s response style and topic selection. Use Cases of ChatGPT ChatGPT has far-reaching applications in various industries,... --- ### Why Use White Hat SEO & 9 Tips for SEO Success > Why does white hat SEO matter, and what can you do to make sure your SEO strategy doesn’t go off the rails? Start with these 9 SEO hacks for growth. - Published: 2023-03-02 - Modified: 2024-10-10 - URL: https://markitors.com/best-white-hat-seo-hacks/ - Categories: Technical SEO Anyone who has ever tried to promote a website knows the frustration of not being found on search engines. Whether you are trying to build a business or simply get your passion project noticed, appearing on a search engine’s results page is essential for driving traffic to your site. Search engine optimization, or SEO, is the process of making your site more visible to search engines. This can be accomplished through a variety of methods, including optimizing your website content for specific keywords and phrases, building backlinks to your site, and improving your site’s overall structure and design through on-page SEO. While SEO can be a complex and time-consuming process, it is essential for anyone who wants to get their website noticed by the world — and, more importantly, people who will pay for their products and services and become consistent customers. What Is White Hat SEO? White hat SEO is a set of moral and ethical strategies, techniques, and tactics used to improve search engine rankings. The goal of white hat SEO is to create long-term value for both the search engine and the user. This means that white hat SEO strategies are focused on improving the user experience, making your site more accessible and easy to use, and creating quality content that is relevant and useful to your audience. White hat SEO follows search engine guidelines and does not violate or manipulate them for unethical gain. While white hat strategies may take longer to produce results, they are... --- ### B2B Content Marketing Guide To Boost Sales & Land Clients > Unlock the power of B2B content marketing with Markitors' comprehensive guide. Drive engagement and sales. - Published: 2023-02-06 - Modified: 2024-10-10 - URL: https://markitors.com/b2b-content-marketing-guide/ - Categories: Digital Marketing, Email Marketing, Social Media Marketing Sales and marketing go hand-in-hand. In order to land clients, you need a solid sales strategy, and content is key. Content marketing for business-to-business (B2B) transactions can be extremely effective in boosting sales and landing clients. Why? People consume content before they make purchasing decisions. In fact, 80% of B2B decision makers say they prefer to get company information from articles rather than ads. Not only that, but content marketing costs 62% less than traditional marketing and generates 3 times as many leads. This is the reason why 91% of B2B marketers are doing content marketing in the first place. With that being said, if you’re not using content marketing in your sales strategy, you’re missing out on a lot. Keep reading for a comprehensive guide to B2B content marketing, along with tips and tricks for success. What is B2B Content Marketing? B2B content marketing is the process of creating and distributing helpful, valuable, and relevant content to attract and retain a defined audience — with the goal of eventually driving profitable customer action. In other words, it’s creating content that will appeal to your target clients and customers, mainly addressing their pain points. Think about the kinds of problems and questions your target clients have. What kind of content would be helpful to them? How can you position your company as a thought leader in your industry? The answer to those questions will give you a good starting point. Why Is Content Marketing Important? The answer is simple: it... --- ### Content Marketing for Small Businesses [2023 Guide] > Boost your small business with our innovative content marketing strategies. Gain traffic and convert leads. - Published: 2023-02-04 - Modified: 2024-10-10 - URL: https://markitors.com/content-marketing-for-small-businesses/ - Categories: SEO Content, Digital Marketing Content marketing is one of the biggest parts of digital marketing in today’s world. Small businesses, large corporations, and everyone in between can benefit from content marketing. So what is so special about content marketing for small businesses? Why is it important and does your business need to be doing it? We will cover what content marketing is, why it is vital to small business success, share how to create a content marketing strategy for small businesses, and include tips along the way. If you’re intrigued and want to learn more about this method of marketing your business, then read on. What Is Content Marketing? Content marketing is inbound marketing that focuses on creating high-value, informational assets that position your company as an expert in the industry. Content marketing can come in many forms such as blog content, video content, eBooks, social media posts, podcasts, etc. , and attracts customers who might be interested in a business’s products or services Content marketing offers a way to generate leads for your business without needing to spend tons of money on paid ads. It has grown tremendously over the years and now is used by 90% of organizations according to Demand Metric. In fact, per dollar spent, content marketing generates about 3 times the number of leads as traditional marketing. Now, how’s that for value? Do Small Businesses Need Content Marketing? Yes! Content marketing for small businesses is extremely effective. Using content marketing as a part of your grand marketing strategy can... --- ### B2B SaaS Marketing Simplified: The 2023 Guide > B2B SaaS marketing is an effective way to get leads and clients. Know which B2B SaaS marketing strategies you can adopt for your business. - Published: 2023-02-03 - Modified: 2024-10-10 - URL: https://markitors.com/b2b-saas-marketing/ - Categories: Digital Marketing, SEO As the world of business changes and adapts to new technologies, so too must the way in which we market our products and services. The days of traditional marketing methods are numbered, and those who don't embrace the power of digital marketing will be left behind. This is especially true for businesses that operate in the software-as-a-service (SaaS) space. Selling software can be a challenge, regardless of whether you're selling to businesses or consumers. There's a lot of competition, and it's hard to stand out from the crowd. This is where digital marketing comes in. By utilizing the power of the internet, you can reach a larger audience and build a successful marketing campaign that will help you close more sales. When it comes to marketing SaaS products, there are a few key things you need to keep in mind. In this blog post, we'll share some of the best tips and practices for effective B2B SaaS marketing strategies in 2023. B2B SaaS Marketing Defined Before we get into the nitty-gritty of marketing your SaaS product to your target audience, let's first define B2B SaaS marketing. In simplest terms, B2B SaaS marketing is the process of promoting and selling software products or services to businesses. This can be done through a variety of channels, including online ads, email marketing, content marketing, and social media. The goal of B2B SaaS marketing is to generate leads that can be converted into paying customers. To do this effectively, you need to have a... --- ### How To Use Google Search Console: Ultimate Guide for SMBs > Learn how small business owners can use Google Search Console with this complete guide by Markitors. Call today for a free consultation. - Published: 2023-01-30 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-use-google-search-console-guide-for-smb/ - Categories: SEO Audit, Local SEO, Technical SEO As a small business owner, you know that staying on top of your website's SEO is crucial to keeping your business relevant and visible online. One essential tool in your SEO arsenal is Google Search Console. In this ultimate guide, we'll show you everything you need to know about using Search Console to improve your website's ranking and visibility. Let's get started! What Is Google Search Console and What Does It Do For Your Business? Google Search Console, or GSC, is a powerful tool for managing and optimizing your business’s website. It allows you to quickly get a view of how Google “sees” your website, letting you know whether Google is able to crawl and index it correctly. GSC also provides reports on: Impressions — the number of times people see your site in Google’s search results, Click-through rate (CTR) — the percentage of people who actually clicked on a result from Google’s search engine, Position — the order in which Google has placed your listing in its results, and Dwell time – the average amount of time people spend looking at each page. Google Search Console vs. Google Analytics: What's the Difference? When it comes to understanding your website's performance, it can be easy to confuse Google Search Console with Google Analytics. So what’s the difference between the two? Google Search Console helps you understand how your site is performing in terms of organic search results and visibility on the web. It's focused on giving you detailed data about... --- ### Small Business SEO Guide for Smart Business Owners > Get the most out of small business SEO services with an experienced agency and expert advice. Contact Markitors now for a free consultation. - Published: 2023-01-13 - Modified: 2024-10-10 - URL: https://markitors.com/small-business-seo/ - Categories: SEO It's an age-old battle. The family-run small business battling for visibility in a world of goliath corporations. However, where bottomless pockets for advertising and brand recognition have always been small businesses' biggest threats, there's a new digital front that's evening out the playing field. The Internet. Small business SEO, or search engine optimization, is an often overlooked and misunderstood tool that every entrepreneur has access to. It takes time to nurture and see real results — sometimes up to 12 months — but SEO has lasting benefits that can completely overhaul a small business's bottom line. In 1996, Bill Gates wrote an article that predicted just how powerful content marketing on the Internet would become for the smaller players. Since then, SEO has evolved to include more than just content marketing on blogs. Yet, no matter how much it's changed to incorporate eCommerce SEO or local SEO, one thing has remained consistent. Small business SEO lets anyone compete for a place on Google's most coveted first page. How SEO Benefits Small Businesses Why engage in small business SEO over other marketing channels like social media, email, or paid ads? SEO combined with content marketing (like blogging, for example) takes the lead in return on investment (ROI) compared to other digital marketing channels. In fact, companies with blogs bring in 67% more leads than those without. SEO is a long-term strategy that sees true results months down the road, but when that happens, it can drive stable revenue with very little... --- ### Blog SEO Guide for Businesses: Tips, Tricks, & Best Practices > A solid blog SEO strategy can build authority, get you more leads, and move your brand up SERPs. This guide has the most important blog SEO tips. - Published: 2022-12-21 - Modified: 2024-10-10 - URL: https://markitors.com/blog-seo-guide-for-businesses/ - Categories: SEO Content, SEO Make your blog work harder for your business with Markitors’ blog SEO guide! These SEO tips will help optimize your blog content so that it can rank higher in organic search results and be more easily found by users. In this blog SEO guide, you'll learn: How to use keywords effectively Tips for optimizing page titles and meta descriptions Strategies for creating high-quality content Advice on using internal and external links The importance of page load speed How to optimize images and multimedia elements Factors that affect blog SEO performance What Is Blog SEO? Blog SEO (search engine optimization) is the practice of optimizing blog content so that it can be discovered more easily in SERPs (search engine results pages). By using keywords strategically and creating high-quality content, businesses can drive more traffic to their blog posts and improve their online visibility. The ultimate goal of a blog’s SEO content strategy is to attract clients that eventually convert. Blog SEO is important for businesses because it can increase brand awareness, generate more organic traffic to their website, and help establish them as an expert in their industry. Strategies typically linked with blog SEO include keyword research, on-page optimization, content quality control, and frequency of posts. Let's take a closer look at how businesses can use blog SEO to their advantage. Blog SEO For Businesses How can business owners and content managers take advantage of and maximize blog SEO? Use Keywords Effectively Target keywords are the core of your blog SEO... --- ### WordPress vs. Wix: Which Should You Use for Your Website? > Read this WordPress vs. Wix comparison guide to determine which website builder works best for your business’ needs. - Published: 2022-12-13 - Modified: 2022-12-13 - URL: https://markitors.com/wordpress-vs-wix/ - Categories: Website If you're planning to build a website, then you might be stuck between two popular blogging platforms: WordPress and Wix. Though these blogging platforms both serve the same purpose, their approach is entirely different. Wix is considered a website builder, while WordPress functions as more of a Content Management System (CMS). It's important to understand this distinction so that you can make an informed decision on which one better suits your needs. This Wix vs. WordPress guide will share the similarities and differences between these two platforms. What Does Wix Do? Wix is a drag-and-drop website builder that lets you easily create websites with its simple user interface. It comes with lots of templates, design options, and free hosting, making it easy for anyone to start building their own site in no time. Wix also offers plugins and extensions, so you can add some advanced features even without any coding knowledge. Who is Wix Best For? Wix is best for small businesses that are just getting started and want a quick, hassle-free solution. It is not an open-source platform, so it's great if you don't have any coding know-how or design experience but still need a website. Wix eliminates the need to learn complex coding languages and, instead, lets you focus on creating content and designing your site without too much technical knowledge. Wix Features Easy to use drag and drop interface Hundreds of templates and layouts Free hosting included Plugins and extensions for advanced features Mobile-friendly design What Does... --- ### 15 Easy Steps to Optimize a Google My Business Listing > Ready to make the most out of your GMB listing? Follow these steps to optimize your Google My Business profile & generate more leads for your business. - Published: 2022-12-08 - Modified: 2023-03-06 - URL: https://markitors.com/15-easy-steps-to-optimize-a-google-my-business-listing-2020/ - Categories: Local SEO Do you have a new business and are ready to optimize your Google My Business listing? Or perhaps, you’ve had your business for a while, but somehow forgot about optimizing your GMB profile. Regardless of your situation, we have you covered! Having a complete GMB profile can help potential customers learn more about your business, your location, and when they can visit you—all of this without even having to click on your website. According to Google, “Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. ” Ready to make the most out of your GMB listing? Follow these fifteen easy steps to fully optimize your Google My Business profile and start generating more local leads for your small business. A few things to know before getting started: Go to https://business. google. com/ Select the location you want to optimize Click on “Info” All fields can be edited by clicking the pencil icon Once you enter new information, it will be reviewed by Google and it can take up to 3 days for updates to be published Table of contents Step 1: Add your business name Step 2: Categories Step 3: Address Step 4: Add service area Step 5: Hours of operation Step 6: Add special hours Step 7: Phone number Step 8: Short name Step 9: Website Step 10: Appointment links Step 11: Services Step 12: Highlights Step 13: Business description Step 14: Opening... --- ### Preparing for a Recession: Why Not To Cut Marketing > Marketing in a recession has more advantages than you might think. See how Markitors can help your business prepare for a recession and remain competitive. - Published: 2022-11-30 - Modified: 2024-10-10 - URL: https://markitors.com/preparing-for-a-recession/ - Categories: Digital Marketing, Social Media Marketing There is a chance of the United States entering a recession, and economists are now saying that it's 100%. If you have time to prepare for a worsening economy, reevaluating your business expenses makes sense. While preparing for a recession, you're probably wondering where cuts can be made or how budgets can be trimmed down. It's natural to want to kick our survival instinct into gear when our lives and businesses get turned upside down. We worry about our ventures surviving, so it’s common sense to want to cut all expenses and brace ourselves for the worst-case scenario. The first area small businesses often turn to is their marketing budgets. Marketing may seem unnecessary when business is already slow, but it's actually one of the smartest investments you can make — especially during tough economic times. Marketing In a Recession: Why You Should Keep Doing It (Or Do More Of It) The thing about a marketing plan is that it's not an immediate return on investment like, say, inventory or office space. It's more of a long-term strategy that builds over time to create brand awareness, customer loyalty, and, eventually, increased sales. Think about it this way: If you stop marketing your business during a recession, your customer base will forget about you. They'll start doing business with your competitors who are still marketing their businesses during an economic downturn, and when the recession is over, they may not return to you. On the other hand, if you keep your... --- ### When To Use 301 Redirects on Your Website > What is a 301 redirect and when should you use one on your website? Markitors shares when and how to do a 301 redirect on your site. - Published: 2022-11-23 - Modified: 2022-11-23 - URL: https://markitors.com/what-is-a-301-redirect/ - Categories: Uncategorized If you want to ensure that your website is successful, you need to understand how to properly use 301 redirects. Although they might appear straightforward at first glance, using them correctly in different situations requires some nuanced understanding. However, this skill is something that you should be able to grasp relatively quickly. There are several reasons you might need to redirect a page: The URL may be broken. Your domain name has been changed. A page needs to be deleted. A new page has been created to replace an old one. In this article, we'll focus on when you should use a 301 redirect and how it can impact your website and SEO performance. What Is a 301 Redirect? A 301 redirect is a permanent redirect from one URL to another. The 301 refers to the HTTP status code of the page. The most important thing to know about this type of redirect is that it passes between 90-99% of link equity (ranking power) to the redirected page. In other words, when used correctly, a 301 redirect ensures that your website visitors will be taken to the correct page while also preserving your site's search engine ranking ability. Now, why does link equity matter? Link equity means your website has link popularity, which is determined by the number and quality of links pointing to your site. The higher your link equity, the better your website will rank in search engine results pages (SERPs). In short, when you set up a... --- ### B2C Content Marketing: The Ultimate Guide for Entrepreneurs > What are the benefits of B2C content marketing and how can entrepreneurs build an effective content strategy that will generate leads and sales? - Published: 2022-11-22 - Modified: 2024-10-10 - URL: https://markitors.com/b2c-content-marketing-guide-for-entrepreneurs/ - Categories: Digital Marketing, SEO Content Even if you have the best product or service in the world, it won't sell itself. You need to market it well so that potential customers know it exists and why they need it. Content marketing is one of today's most effective tools for marketing your products. Traditional methods like paid radio, TV, and print ads still exist and can be useful, but running a blog or creating social media posts are often more effective ways to reach out to potential customers. So, what should a business owner or marketing team bear in mind when creating content for a B2C customer? Let's talk about B2C content marketing. What Is B2C Content Marketing? Business-to-consumer (B2C) content marketing refers to the creation and sharing of online material such as videos, blogs, and social media posts that do not explicitly promote a brand but are intended to stimulate interest in its products or services. The goal of B2C content marketing is to build relationships with customers and prospects by providing them with valuable information that is relevant and useful to them. The hope is that by doing so, when customers are ready to make a purchase, they will think of the company that provided them with helpful information. B2C vs B2B Marketing It's important to understand the differences between B2B (business-to-business) and B2C marketing. The main difference is that B2B marketing is focused on selling products or services to other businesses, while B2C marketing is focused on selling products or services to individual... --- ### 9 Best Technical SEO Audit Tools For Business Owners > These technical SEO audit tools have been proven to be efficient and user-friendly for business owners. Check out the top nine tech SEO audit tools. - Published: 2022-11-17 - Modified: 2024-10-10 - URL: https://markitors.com/best-technical-seo-audit-tools/ - Categories: SEO, SEO Audit Digital marketers and SEO specialists know that technical audits are a critical part of the entire SEO process. It requires a particular type of expertise that is somewhat different from the SEO most people recognize because it works entirely “under the hood” to analyze technical issues. However, conducting a technical audit manually can be tedious and time-consuming. The good news is that there are many technical SEO audit tools available to help make the task much simpler and quicker. The right tool can be a godsend to tech SEO specialists working on multiple websites, as it helps save time and allows for multi-tasking — while ensuring that all bases are covered. What technical SEO audit tool should you use? We’ve created this list of the nine best tech SEO auditing tools you might want to consider. We’ll explain the key offerings of each one and how they can help structure websites to be more efficient and SEO-friendly. What is Technical SEO? Technical SEO is any activity that does not involve creating content on your website that can help optimize its performance, leading to better indexing, crawling, and search engine bot rendering performance. It is one of the key pillars of SEO that takes care of your website’s structure. A properly executed tech SEO strategy enables search engines to find your website easier, understand what it’s about, establish trust, and, ultimately, lift your rankings in search engine results pages (SERPs). While there are many critical elements needed to fulfill search engine... --- ### SEO for Restaurants: Gain Customers Through Organic Search > How does local SEO for restaurants help businesses get more customers? Read Markitors’ guide to local restaurant SEO to learn more. - Published: 2022-10-27 - Modified: 2022-10-27 - URL: https://markitors.com/seo-for-restaurants/ - Categories: SEO Did you know that 97% of online searches are done to find local businesses? This statistic is especially important for restaurant owners, as three out of four diners use the internet to find a place to eat. More interestingly, some 80% of local searches have been found to lead to actual conversions or purchases. With that being said, having a strong online presence isn't just an option anymore. Typing "near me" into a search engine has become the norm for people looking for any type of business, and that includes those in food services. But what do these trends all mean for a restaurant owner or manager? They mean that if you want your business to be found online, you need to optimize your website for search engines. That's where local search engine optimization, or local SEO, comes in. In this article, we will talk about what SEO is, how local SEO is being used for businesses, and the benefits of employing these strategies for restaurants. What Is SEO? SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher your restaurant's website appears in SERPs; the more likely people are to find and visit your business. There are two main types of SEO: on-page and off-page. For a food service business, on-page SEO would include things like having the correct keyword density in content, titles, image tags, and descriptions. Off-page SEO, on... --- ### 11 Types of SEO Metrics You Should Be Monitoring > What are SEO metrics and which ones should you be tracking? Markitors shares which SEO metrics to monitor to increase your website’s performance. - Published: 2022-09-20 - Modified: 2023-11-27 - URL: https://markitors.com/seo-metrics/ - Categories: SEO Measuring SEO metrics for performance is an important part of maintaining and growing your small business. We can even go as far as to say it is essential to your success. Analyzing SEO metrics can help you better understand why your website is performing the way it is and allows you to fix any problems or weak points you notice. Not to mention, the effectiveness of your website directly affects your business now that everything’s gone digital. This guide shares top metrics for SEO that business owners should monitor to consistently improve their website and grow their business. Read on to learn more about what SEO metrics are, why you should care about them, and what SEO monitoring tools are available to help you with your SEO campaigns. What Are SEO Metrics? Before we get started, let’s first begin with defining SEO metrics. Simply put, SEO metrics include data points and key performance indicators that measure the performance of your website. These metrics are quantitative methods of looking at how search engines view your site. An optimized website will have healthy scores for most SEO metrics. So, why should you care about tracking these metrics for SEO? Read on to learn about the benefits of monitoring your site’s performance. Why Should You Monitor SEO Metrics? There are a number of reasons to track SEO KPIs including: To see progress. Tracking SEO metrics is one of the best ways to see your business’s growth and progress. Impressions and organic traffic analytics... --- ### What Is a Sitemap? 4 Sitemap Examples & Best Practices > Read Markitors’ guide on top sitemap examples and the sitemap best practices you should be implementing. - Published: 2022-09-20 - Modified: 2022-09-20 - URL: https://markitors.com/what-is-a-sitemap/ - Categories: Technical SEO, SEO Time to add to that SEO best practices checklist! There’s a way to send Google a signal to crawl and index your content faster, and we’re here to teach you all about it. Hint: it’s called a sitemap, and it comes with plenty of benefits. So let’s cover what a sitemap is and why you should have one. What Is a Sitemap? Every website is made up of a complex series of pages that interact with each other in some way. Google has to have a system to find and index all this content, so sitemaps were created. Sitemaps are your best friend when it comes to launching a new website or updating a large portion of your content. You might be asking yourself, “What is a sitemap, and why do I need it? ” A sitemap is a file embedded in your website that tells Google how and where all content connects. Including a visual sitemap on your website helps Google find all of the pages you want to be crawled and indexed. Google is also able to better understand information about each page, like post date or how frequently you update your site. When building a sitemap, you can format it as an XML file, RSS file, or plain text file. Check out this sitemap example below: Source: https://xd. adobe. com/ideas/process/information-architecture/visual-sitemap-examples-website-designs/ There are also different entries you can add to sitemaps to organize your content for Google. An image entry may be useful if your website design is... --- ### 6 Ways Internal Linking Helps SEO > To help improve your internal linking strategy, we asked digital marketing professionals and leaders to explain how internal linking helps SEO. - Published: 2022-08-08 - Modified: 2022-08-08 - URL: https://markitors.com/internal-linking-helps-seo/ - Categories: SEO How does internal linking help SEO? To help you see how internal links improve your SEO, we asked digital marketing professionals and business leaders this question for their best ideas. From boosting time spent on your website to avoiding orphan pages, there are several ways you can see how internal linking impacts your SEO. Here are six ways internal linking helps SEO: Boosts Time Spent on Your Website Builds Your Site’s Domain Authority Directs Clicks To the Most Noteworthy Pages Elevates Your Webpage from the Junk Nets You Vital Long-Tail Keywords Avoids “Orphan Pages” Boosts Time Spent on Your Website Internal linking, directly and indirectly, improves your SEO. Internal linking assists readers in navigating your website and finding more relevant content, making the interface more user-friendly. When users click through more links to visit more pages on your website, it increases views and time spent on your site, increasing your site conversion rate. That increased time spent on your site indicates that visitors found your site useful and relevant. Search engine algorithms take this data into account when organizing page rank. When people spend more time browsing your web pages, and the bounce rate is low, you rank higher in search engine results. Internal linking also improves SEO crawling and indexing. Search engines "crawl" by following links and "index" by adding web pages into search engine results. Internal links boost your site's visibility to crawling and indexing processes, increasing your SEO results. Bryan Philips, In Motion Marketing Builds Your Site’s... --- ### The B2B SEO Strategy That Accelerates Customer Acquisitions > Experience superior B2B SEO services from Markitors. Enhance visibility, drive engagement, increase sales. - Published: 2022-08-03 - Modified: 2023-08-17 - URL: https://markitors.com/b2b-seo/ - Categories: SEO Most business owners understand the importance of SEO (search engine optimization) in today's digital world. However, many are still unaware of the different strategies available and how to tailor their approach to fit their business type. If you're a B2B (business to business) company, then you need to be using a B2B SEO strategy. In this blog post, we'll give you a complete guide to SEO for B2B companies. We'll cover what it is, how it differs from B2C SEO, and how you can use it to get more leads. By the end, you'll have a clear understanding of how to take your B2B business to the next level with SEO. What Is B2B SEO? B2B SEO is the practice of optimizing a website for search engine visibility with the goal of generating leads and sales from other businesses through organic traffic. Unlike traditional consumer-focused SEO, which is often focused on short-term gains and superficial ranking factors, B2B SEO is built on a foundation of long-term strategic planning and in-depth keyword research. As a result, SEO for B2B companies can take months or even years to achieve results. But when done correctly, the rewards can be significant, providing an ongoing stream of highly qualified leads that are ready to do business. While there is no one-size-fits-all approach to B2B SEO, there are some key strategies that all successful campaigns should employ. These include: Conducting extensive keyword research to identify high-value keywords that are relevant to your business Optimizing website content... --- ### 8 Killer SaaS Landing Pages That Generate Leads > Looking for the best SaaS landing page examples for your website? Learn what to include on a SaaS landing page with this guide by Markitors. - Published: 2022-07-25 - Modified: 2022-07-25 - URL: https://markitors.com/saas-landing-page/ - Categories: Website, Industries, SEO A well-designed SaaS (software as a service) landing page can be the difference between a potential customer bouncing off your site or becoming a paying customer. After all, the landing page is often the first interaction potential customers have with your product. As such, it's important to make a good impression. But what makes a great SaaS landing page? In this article, we'll show you eight SaaS landing page examples that are definitely worth emulating. From simple, clean designs to more complex layouts, these SaaS landing pages have one thing in common — they're all ready to drive conversions. So whether you're just getting started with your SaaS product or you're looking for ways to improve your existing landing page, read on for some inspiration. What Is a SaaS Landing Page? Before we dive into our list of SaaS landing page examples, let's quickly review what a SaaS landing page is and why it's so important. A SaaS landing page is a stand-alone web page that's been designed for the sole purpose of promoting and selling a specific SaaS product. In most cases, the goal of a SaaS landing page is to generate leads (i. e. potential customers) by getting them to sign up for a free trial or demo of the product. To do this effectively, SaaS landing pages need to be well-designed and carefully optimized for conversion. That means including all of the essential elements that are known to increase conversion rates, such as a strong headline, clear... --- ### Create a High-Converting Landing Page: Step by Step Guide > Learn about how to create a landing page and what should be included to successfully convert. Here’s a step-by-step guide for beginners. - Published: 2022-07-25 - Modified: 2022-07-25 - URL: https://markitors.com/how-to-create-a-landing-page/ - Categories: Website, SEO Have you ever gone to a website and been immediately overwhelmed with pop-ups, sidebar widgets, and links to other pages? It can be jarring and off-putting to the user experience, causing you to click away in search of a simpler, cleaner site. This is where landing pages come in. A landing page is a single web page designed to guide a target audience toward a specific conversion goal, such as making a purchase or subscribing to a newsletter. When done well, landing pages can be highly effective at converting visitors into leads or customers. So how do you create a high-converting landing page? In this step-by-step guide, we'll show you how to design and optimize a landing page to help you achieve your desired conversions. Why You Need a Landing Page The first step in creating a landing page is understanding why you need one. A well-designed landing page can be a powerful tool in your conversion arsenal, helping you to: Generate leads and potential customers Build an email list Make sales Get more contact forms filled out Increase webinar sign-ups Get more downloads or trial sign-ups In short, a landing page is a tool that can help you to achieve just about any conversion goal. If you're not already using landing pages as part of your digital marketing strategy, there's a good chance you're leaving conversions on the table. How To Create a Landing Page: Step-by-Step Guide There are several elements that you'll need to include in your landing... --- ### What Does It Mean to Optimize a Website? > To help you appreciate the value of website optimization, we asked webmasters and marketing professionals what is means to optimize a website. - Published: 2022-07-22 - Modified: 2024-10-10 - URL: https://markitors.com/optimize-a-website/ - Categories: SEO, Website What does it mean to optimize a website? To help you appreciate the value of optimizing your website, we asked webmasters and marketing professionals this question for their best insights. From making your website more discoverable to striving to turn traffic into money, there are several meanings that would help you realize the importance of optimizing your website for the success of your brand. Here are nine meanings to optimizing a website: Making Your Website More Discoverable Bringing in More Traffic Ensuring You're Speaking Your Customers' Language Adopting SEO To Convert More Potential Customers Making the Website Easy To Use Having a Clean and Speedy Website Improving the Site’s Performance Enhancing All Components To Work Together Seamlessly Striving To Turn Traffic Into Money Making Your Website More Discoverable Searching "near me" is becoming the tried-and-tested method people use to find products or services in their geographic area. Nearly 50% of Google users are looking for local information. And many of these searchers are on their mobile devices, looking for something that is "near me now. " This search data alone makes optimizing your website to be mobile-friendly crucial for ranking high in local search results. Google's algorithms factor in the user experience of websites when ranking them in search results. And a better UX for mobile users requires a responsive design that will help your pages render properly on smaller screens and make them load faster. Smaller images, larger buttons, and auto-fill form fields are just some of the ways... --- ### URL Slug Explained: What It Is & Why It's Important for SEO > What is a URL slug, and what is its value in SEO? Markitors explains SEO slugs and how to use them effectively to help your page rank. - Published: 2022-07-15 - Modified: 2022-07-15 - URL: https://markitors.com/what-is-a-url-slug/ - Categories: SEO Have you ever noticed the string of characters at the end of a URL? That's what's known as a URL slug. While it may not look like much, the slug plays an important role in search engine optimization (SEO). It helps search engines understand what the page is about, which in turn can impact the page's search engine rankings in search results. In this article, we'll explain what a URL slug is and why it's essential for optimizing your website for search engines. What Is a URL Slug? A URL slug is a unique identifier for a given page on a website. It's the part of the URL that comes after the domain name. For example, take a look at the URL for this very blog post: https://markitors. com/blog/what-is-a-url-slug/ The slug is "what-is-a-url-slug. " Slugs are typically made up of lowercase letters, numbers, and hyphens. They can be up to 100 characters long, but most are much shorter. What's the Point of a Slug? Slugs are important for two main reasons: they make URLs more readable, and they help search engines understand what a page is about. Here's an example of a URL with a long, messy slug: https://example. com/pages? id=1234&title=this-is-a-long-and-messy-slug Now, compare that to a URL with a clean, concise slug: https://example. com/pages/this-is-a-short-and-readable-slug Which URL is easier to read and understand? The second one, of course. Slugs also play an important role in SEO. That's because search engines use them to help determine what a given page is about.... --- ### Do Pixabay Images Hurt SEO? > If you aren't using your own pictures, do Pixabay images hurt the SEO of a WordPress site? Learn more about the SEO impact of using Pixabay images. - Published: 2022-07-11 - Modified: 2024-10-10 - URL: https://markitors.com/pixabay-images-seo/ - Categories: SEO If you aren't using your own pictures, do Pixabay images hurt the SEO of a WordPress site? To help you determine whether or not to use Pixabay images on your site, we asked SEO experts and business leaders this question for their best insights. From images never being a smoking gun to websites being better off with their own images, there are several considerations for whether or not Pixabay images hurt SEO. Here are eight considerations for using Pixabay images on WordPress: Images Are Never a Smoking Gun When It Comes To SEO High-Quality Images Are Worth It Remember To Give Credit To Pixabay Creators Focus on Name, Size, and Alt Tags Stock Images May Convey Inauthenticity Consider That it May Hurt Your Brand Pixabay Images Don’t Help SEO Any Website Is Better With Its Own Images Images Are Never a Smoking Gun When It Comes To SEO The majority of websites on the internet reuse images to different degrees and there is no evidence that stock or shared images have a negative effect on WordPress sites. Yes, image relevance is a minor ranking factor, but that can be handled with proper alt tags. In my opinion, if you're seeing a traffic or indexation drop in organic traffic, images are never the reason and should be pretty far down your "fix it" list if you can even find anything to improve. Quincy Smith, ESL Authority High-Quality Images Are Worth It As long as you’re using high-quality Pixabay images, it shouldn’t... --- ### What Is Digital PR? Types of Digital PR, Ideas, & Strategies > What is Digital PR? Learn about why Digital PR is important, what an SEO agency does, as well as some ideas on how to do public relations for your company. - Published: 2022-07-08 - Modified: 2024-04-22 - URL: https://markitors.com/what-is-digital-pr/ - Categories: SEO, Public Relations Digital PR is the professional maintenance of a favorable online image by a company. A Digital PR agency promotes a company via online blogs, websites, and social media. The goal of a Digital PR campaign is to increase online mentions, backlinks, and the brand of a company, all of which are even more critical to a brand’s success now compared to previous years. Digital marketing PR has grown in popularity as the Internet has become more popular. The rise of social media has also led to an increase in digital PR, as companies can use these platforms to reach a wider audience. In this post we’ll explore why digital public relations strategy is important. We’ll also touch on what a SEO company does, and share some examples. Why Digital PR Is Important Digital PR is important because it introduces a company to new target audiences. These introductions take place on search engine results pages and within editorial article placements on popular sites. Digital PR is also effective in boosting a company’s website traffic. In many cases, digital press releases are picked up by media outlets and become the source of new inbound links to a company’s website. These links help improve the site’s search engine optimization, making it easier for potential customers to find the company online. Here is how Digital PR benefits a small business: Improves SEO rankings. Google was founded as a hypertextual search engine. Backlinks are a key component to how websites appear in search engine results... --- ### Want to Build an SEO-Friendly Site Architecture? Here's How > Revamp your SEO site architecture with Markitors for an optimized, user-friendly website that search engines love. - Published: 2022-06-24 - Modified: 2023-08-17 - URL: https://markitors.com/seo-site-architecture/ - Categories: Website, SEO Any successful website has a well-thought-out and optimized site structure. Site architecture refers to the process of planning and organizing a website's pages and content in a way that makes sense to both users and search engines. A good site structure will ensure that users can easily find the information they're looking for while also helping search engines index and rank your pages. This article gives an overview of how to create an SEO-friendly site architecture. SEO Site Architecture Defined Site architecture refers to the organization and hierarchical structure of a website. It includes everything under technical SEO, from the site’s overall layout to the specific location and inter-relatedness of individual pages or blog posts. Site architecture is crucial in both search engine optimization (SEO) and user experience (UX). A well-planned site architecture makes it easy for users to find the information they're looking for while also helping search engine crawlers index and rank your pages. To ensure that your site is optimized for users and search engines, you must carefully plan and structure your site's hierarchy. That means creating a site map file that clearly lays out the hierarchy of pages. A site map lists all the pages on your website and shows how they're linked together. Creating one is the first step in planning and optimizing your site's architecture. Elements of a Healthy Site Architecture What does a healthy site structure look like? There are a few key elements that all optimized site architectures have in common: A... --- ### Is Template SEO Worth It or Should We Stick To Custom? > To help you decide which type of website to use, we asked SEO experts why a company should consider using a template over a custom website. - Published: 2022-06-23 - Modified: 2024-10-10 - URL: https://markitors.com/template-vs-custom-website/ - Categories: SEO, Website List one SEO consideration for why a company should consider using a template over a custom website? To help you decide whether to use a template or create a custom website, we asked SEO experts and successful small business owners this question for their best insights. From maintaining brand consistency to ensuring your site is accessible, there are many reasons why using a template is better for SEO than creating a custom website. Here are 11 reasons to use a template to build your website in order to maximize SEO: Maintain Brand Consistency Receive Visual Assets Reduce Economic Costs and SEO Positioning Times Correctly Place Headers Enjoy a Variety of Benefits Eliminate all Unnecessary Features Avoid Making Errors Maintain Familiarity With Customers Pass the Core Web Vitals Assessment Integrate Social Media Buttons Easily Ensure Your Site is Accessible Maintain Brand Consistency Website design plays a bigger role in SEO than most people think, which is why a template may be the way to go for your website. For example, using a template can help to ensure that each landing page of your website contains specified areas for photos, videos, headers, and smart navigation, all of which can be forgotten or implemented incorrectly in a custom website. Some folks think that templates make digital spaces more boring, but they're actually an excellent tool in maintaining brand consistency, ensuring that the best designs are used every time, and saving time for your business's more pressing issues. Not to mention, they're great for... --- ### Drupal vs. WordPress Showdown: Features, Pricing, UX, & More > In comparing Drupal vs. WordPress, there are differences that may make one a better choice. Learn about each software to find which is right for you. - Published: 2022-06-15 - Modified: 2022-06-15 - URL: https://markitors.com/drupal-vs-wordpress/ - Categories: Website, Digital Marketing, SEO As any website owner knows, choosing the right content management system (CMS) is essential for building a successful online presence. There are a wide variety of CMS and blogging platform options available on the market, each with its own unique features and pricing structure. Two of the most popular content management systems for a stellar digital experience are Drupal and WordPress. In this guide, we will pit Drupal against WordPress in a head-to-head showdown, looking at key factors such as features, pricing, user experience, and more. By the end of this guide, you should have a good idea of which CMS is right for your needs. Drupal vs. WordPress Pricing While Drupal and WordPress share some similarities, they also have some significant differences. One of the most important factors to consider when choosing a content management system is pricing. Let's take a closer look at the pricing models for Drupal and WordPress. Drupal Pricing Drupal is a free and open-source content management system released under the GNU General Public License. This means that anyone can download, install, and create Drupal websites without having to pay any fees. However, while the software itself is free, there are certain costs associated with using Drupal. For example, you will need to pay for hosting, a domain name, and any additional modules or Drupal themes that you want to add to your site. Pricing examples for add-ons include: Domain name: $15 per year Hosting: $25 to $200 per month Modules: $0 to $100 each... --- ### No-Frills Guide to Effective Local Keyword Research > How should you conduct local keyword research? Read Markitors’ guide to identifying and monitoring the right local keywords to help your business succeed. - Published: 2022-06-15 - Modified: 2024-10-10 - URL: https://markitors.com/local-keyword-research/ - Categories: SEO Content, SEO Whenever you're embarking on a local SEO campaign, keyword research is going to be one of your most important tools. After all, how can you optimize your website and content for local search engine traffic if you don't know what local keywords people are actually searching for? However, local keyword research can be a bit different from standard keyword research, and it's important to know the difference. That's why we've put together this guide to local SEO keyword research. We'll cover everything you need to know about local search, from the basics of how to get started to more advanced tips and tricks. We'll also talk about some of the best local keyword research tools and how to use them effectively. So whether you're an SEO beginner or an experienced pro, this guide will have something for you. What Does Local SEO Mean? Local SEO is the process of optimizing your website and online presence for local search terms. Unlike general or broad keywords, which can be used by businesses anywhere in the world, local keywords are specific to a particular geographic location. For example, if you own a coffee shop in Seattle, you'll want to optimize your site for local keywords like "coffee shops in Seattle" or "best coffee in Seattle. " This is because people who search for these kinds of terms are much more likely to be located near you and to visit your shop. Local SEO, then, is all about helping people who are searching for... --- ### Why Do Websites Have Pages With The Word "X Best"? > To help you understand why websites have pages that say “X Best”, we asked SEO professionals to explain this common SEO practice. - Published: 2022-06-10 - Modified: 2024-10-10 - URL: https://markitors.com/pages-with-x-best/ - Categories: SEO, SEO Experts What is one reason that websites have pages that say "'X Best" for SEO ranking purposes? To help you understand why websites have pages that say “X Best” for SEO ranking, we asked SEO professionals and marketing experts this question for their best insights. From matching competitor blogs to indicating the website has a higher buying intent, there are several insights that may help you to best position your website content to achieve your marketing goals. Here are eight reasons why websites have pages with the word "X Best": To Match Competitor Blogs For Keyword Research and Click-Through Rates To Help the Right Customers Find You To Avoid Paying for Ad Space To Earn Backlinks To Enhance Better Search Results To Help Google Serve Expert Curated Content To Indicate the Website Has a Higher Buying Intent To Match Competitor Blogs One reason websites, especially blogs, have pages that say "X Best" is to match competitors that are currently ranking. If a business owner decides to do a blog post about a certain topic and finds that in the SERP the top results are "X Best" lists, they will want to match this. If "X Best" list format posts are ranking well, publishing a blog post in a completely different format won't bode well with Google's algorithm. Google is showing what type of page it favors for that specific keyword, so match what competitors are doing, and do it better. Sophia Enlow, Markitors For Keyword Research and Click-Through Rates From a... --- ### Does Publishing on Your Site First Improve SEO? > Want to understand the impact of publishing products on your site first? We asked marketing experts and webmasters if this practice improves SEO. - Published: 2022-05-27 - Modified: 2022-05-27 - URL: https://markitors.com/publishing-on-site-first-improve-seo/ - Categories: SEO Give one reason why publishing products on your own site first before publishing to other retailers improves SEO, or why it doesn’t. To help you see why publishing products on your own website first may or may not improve SEO, we asked marketing experts and webmasters this question for their best insights. From ensuring your site is part of your multichannel strategy to building on relationships with your own readers first, there are several reasons why publishing on your own site first before publishing it elsewhere may improve your search ranking and product visibility online. Here are 11 reasons to publish products on your own site first: Ensures Your Site is Part of Your Multichannel Strategy Garners Links To Your Own Product Pages Gives You Control Over the Entire Customer Experience Allows You To Optimize Images On Your Website Increases the Number of Curious Website Visitors Helps Improve Rankings on Search Engines Helps You Maintain Content Ownership Keeps Your Content Unique Prioritizes Your Own Product Page Before Outsourcing Gives Your Site More Authority Builds on Relationships With Your Own Readers First Ensures Your Site is Part of Your Multichannel Strategy A multichannel sales strategy increases your reach and revenue potential. Ensure your site is part of this by listing optimized products on your site. Ideally, your site should rank for terms related to your product and these listings will aid in that effort. Because you don't have as much control over your customers when selling through third-party platforms, strengthening your... --- ### How To Create a Winning SEO Keyword Strategy > What’s the best way to choose keywords for your website? Read Markitors’ guide to creating a winning SEO keyword strategy to get started. - Published: 2022-05-26 - Modified: 2022-05-26 - URL: https://markitors.com/keyword-strategy/ - Categories: SEO, SEO Content Keywords are essential for ranking high on search engine results pages (SERPs). But what's the best way to choose which words and phrases to use? How can you create a keyword strategy that will help you achieve your business goals? In this blog, we'll explore how to create a winning keyword strategy. We'll discuss the importance of understanding your audience and using relevant keywords throughout your website and content. We'll also provide some tips on tracking your progress and ensuring that your plan is working. So if you're ready to learn how to create a winning SEO keyword strategy, read on! What Is an SEO Keyword Strategy? What is a keyword strategy and why does it matter? A keyword strategy is a plan for choosing and using keywords throughout your website and content. It's important to have a strategy because it can help you: Understand your audience's needs and how they search for information Research and select relevant keywords Optimize your website and content for those keywords Monitor your progress and adjust your plan as needed How To Develop a Keyword Strategy You can't just randomly pick keywords and use them everywhere on your website. That's not going to help you rank or attract the right audience. Plus, you run the risk of cannibalizing your own keywords. Instead, you need to take a thoughtful and strategic approach to target keyword selection and use. Here are some tips to help you get started: 1. Define your goals. What do you want... --- ### How To Find Your Competitors’ Keywords Without Fail > Knowing how to check competitors' keywords is essential to staying ahead and making sure your market finds you first. Read Markitors’ complete guide. - Published: 2022-05-16 - Modified: 2022-05-16 - URL: https://markitors.com/how-to-find-competitors-keywords/ - Categories: SEO, SEO Content, SEO Experts When you're running a business, it's important to know your competition. Not only do you need to be aware of what they're doing and what services they offer, but also how they're performing online and what keywords they're targeting. You’re probably wondering how to find competitors’ keywords. Luckily, we're going to teach you how to find a list of keywords you should be targeting to keep up with your competition. Knowing which organic keywords they are optimizing for is a huge advantage in today's business world. This helps you understand their content marketing strategy, and it can give you some valuable insights into their business. In this blog post, we'll show you how to find your competitors’ keywords and leverage this information to propel your website to the top of search engine results pages. Competitor Keyword Analysis: Tools You Need You might ask: how do I find what keywords are my competitors using? The answer is: by using a variety of tools. There are many different ways to check competitor keywords, and the best method for you will depend on your needs and budget. Here are some popular options: Google AdWords Keyword Planner: This free tool from Google shows you the average monthly search volume for a given keyword, as well as suggested bid prices. Moz Keyword Explorer: This paid tool from Moz shows you keyword difficulty (a measure of how hard it would be to rank for a given keyword), as well as estimated click-through rate and organic competition.... --- ### How Do You Optimize Images for Page Speed? > We asked SEO experts and bloggers for their best tips to help you optimize your images and speed up the load time of your site’s pages. - Published: 2022-05-12 - Modified: 2022-05-12 - URL: https://markitors.com/optimize-images-for-page-speed/ - Categories: Technical SEO What is one way to optimize images for page speed? To help you optimize images for page speed, we asked SEO experts and bloggers this question for their best tips. From using the JPEG file format to reducing the image file size, there are several tips that may help you best optimize your images and speed up the load time of your site pages. Here are nine tips for optimizing images for page speed: Use the JPEG File Format Reflect on the Quality-size Trade-off Implement a Lazy Load Plugin Look at Eliminating Your Image Metadata First Convert Images To WebP or AVIF Format Consider the Visual Elements Utilize a Content Delivery Network (CDN) Use SVG Files To Scale Images Without Quality Loss Reduce the Image File Size Use the JPEG File Format When optimizing images to improve page speed, the first consideration should be which file format to use. Two of the most common image file formats used on the internet are JPEG and PNG. JPEG images often have considerably smaller file sizes than PNG images, so the JPEG format tends to be the best option when it comes to optimizing images for page speed. PNG images are typically higher-quality, but this leads to a much larger file size, which in turn can cause slower page speeds. Ravi Rouvier, Markitors Reflect on the Quality-size Trade-off Ask yourself, “Do I really need this tiny college headshot to have millions of pixels? ” Maybe that loading time could be used better to... --- ### 20 Powerful Real Estate Keywords to Include in Your SEO Plan > Want to know the best real estate keywords to boost your SEO strategy? Markitors can help determine which real estate SEO keywords rank best for 2022. - Published: 2022-05-11 - Modified: 2022-05-11 - URL: https://markitors.com/real-estate-keywords/ - Categories: SEO, SEO Content When it comes to real estate, one of the most important factors for success is leveraging the power of keywords. Whether you are working to achieve higher search engine rankings or simply trying to connect with prospective clients online, including the right real estate keywords in your SEO plan is essential. This article will discuss some of the most powerful real estate keywords that you should include in your strategy. These include terms such as real estate SEO keywords, luxury real estate keywords, best real estate keywords, and more. By targeting the right terms and using them strategically throughout your content and marketing efforts, you can improve your search engine rankings, drive more traffic to your website, and connect with potential clients in a more meaningful way. How To Determine The Best Real Estate Keywords When it comes to real estate keywords, one size does not fit all. The best keywords for your business will depend on a number of factors, including your target audience, your location, and the type of properties you specialize in. That being said, there are a few general tips that can help you choose the right keywords for your business. Target keywords that are relevant to your products or services Focus on long-tail keywords, which are less competitive and more likely to result in conversions Consider using negative keywords to filter out unqualified traffic. What should I look for during real estate keyword research? You can always try to rank for general real estate search... --- ### Real Estate Ads: Examples of Impactful Google & Facebook Ads > Create engaging real estate ads with Markitors. Reach more potential buyers and grow your business. - Published: 2022-05-11 - Modified: 2023-08-17 - URL: https://markitors.com/real-estate-ads/ - Categories: Digital Marketing, Facebook In real estate, it's all about location, location, location. Or is it? While finding the perfect property in the perfect spot is still important, these days, real estate agents need to do more to stand out from the competition. One way to do this is through effective real estate advertising. Google and Facebook are two of the most popular platforms for real estate ads. By targeting a specific audience and using relevant keywords, real estate agents can ensure that their ads are seen by people who are actually interested in buying or selling property. When it comes to real estate ads, it's important to focus on creating an ad that is eye-catching and informative. A well-designed ad will grab attention and make potential customers want to learn more about what you have to offer. 5 Best Real Estate Ad Examples If you're looking for some inspiration to share with your real estate group, we've compiled a list of five impactful real estate ads from Google and Facebook. These ads showcase creative design, effective use of keywords, and a strong focus on customer service. Take a look at these Google and Facebook advertising ideas and see what your team can learn from these example real estate ads! 1. Google Ad: "We Sell Houses Fast" This ad by We Buy Ugly Houses is simple but effective. It immediately grabs attention with the bold headline and promises to help customers sell their houses fast. The ad also includes a relevant keyword (sell my... --- ### Best Ways to Use Google My Business for Multiple Locations > Learn the best ways to use Google My Business for multiple locations to drive customer engagement, build brand awareness, and increase revenue. - Published: 2022-05-10 - Modified: 2023-09-13 - URL: https://markitors.com/google-my-business-multiple-locations/ - Categories: Digital Marketing, Industries, Local SEO When it comes to marketing for multiple-location businesses, one of the best free tools to help save time and money is the Google My Business (GMB) profile. GMB profiles help drive customer engagement by listing businesses in Google’s local search results and on Google Maps; they also help small businesses with their SEO. They’re also easy to set up and maintain and can help bring in serious revenue for multiple-location businesses or franchises. Google My Business is now called Google Business Profile (GBP), but the focus is still on local SEO for small businesses. We’ll talk about this transition in greater detail below. So if you’re looking to increase your local business revenue and save time and money on costly marketing efforts — here are some of the best ways to use Google My Business for multiple locations. What is a Google My Business Profile? Google My Business (GMB) profiles are one of the best ways for multiple-location businesses to improve the visibility of their locations online and in the community. They allow your business to be featured in local search results for common queries. Local results have a prominent spot on results pages after paid ads, but before organic search results, as you can see in the example below. Your business also appears on Google Maps, and the higher up the list of local results your business is, the better. According to Google, the rankings for these local results pages are based on three factors: distance, prominence, and relevance.... --- ### Content Marketing for Startups: How to Promote Your Brand > What is content marketing for startups? Markitors shares why producing valuable content is important and provides content marketing tips for startups. - Published: 2022-05-04 - Modified: 2024-10-10 - URL: https://markitors.com/content-marketing-for-startups/ - Categories: SEO Content, Digital Marketing So, you’ve decided to start your own business and things are going pretty smoothly so far, but what’s next? How do you bolster your startup and attract the customers you need to grow? One way you can attract customers, build brand awareness, and boost sales is through content marketing. Content marketing for startups can play a huge role in the success of a new brand. Promoting your brand is vital, especially within the first few years of starting your business. It may seem confusing to decide which content marketing strategy to take for your business. Luckily, today we are going to walk through the best content marketing strategy tips for startups. Read on to learn about the different types of content and what may be the best option for your business. Why Content Marketing Matters for Startups Content marketing is a cost-effective inbound marketing method of generating leads by providing high-quality, valuable content for customers. It doesn’t just mean having a blog on your business’s website –– although that can be a part of it. Content marketing encompasses targeting customers through relevant content to promote your brand and products. Content plays a huge role in many startups’ marketing strategies because it works. According to a study by Content Marketing Institute (CMI), 72% of marketers say content marketing increases engagement. Simple as that. If you produce high-value content tailored to your target audience, you’ll reach people that have not heard of the brand before. Startups need content marketing because it is... --- ### How to Find Online SEO Forums and Networking Communities > Want to discover the best SEO forums and communities to follow? We asked SEO professionals and business leaders for their top suggestions. - Published: 2022-04-27 - Modified: 2024-10-10 - URL: https://markitors.com/find-online-seo-forums/ - Categories: SEO What is a good resource for professionals to find online SEO forums and related networking communities? To help you discover the best SEO forums and communities to follow, we asked SEO professionals and business leaders this question for their best suggestions. From Google Webmaster Central Help to Moz Community, there are several resources to help you discover the best SEO forums and networking communities for your needs. Here are 11 resources to find online SEO forums and networking communities: Google Webmaster Central Help Social Media Networks Traffic Think Tank Webicy Digital Point Warrior Forum The Hive Index Twitter Superpath Content Community Reddit Moz Community Google Webmaster Central Help One of the best resources to find online SEO forums is Google Webmaster Central Help. This is a renowned Google SEO forum where everyone can read news about updates from an official source and gather any useful information they find in the site’s promotion. With more than 1000 discussions per month and the ability to ask any SEO question, this is among the most valuable resources to get SEO-related help. For user convenience, all topics are divided into four main categories, as follows: - Crawling, Indexing and Ranking - Security, Malware and Hacked Sites - Structured Data - Search Console Ryan Stewart, Webris Social Media Networks Social media networks, such as Facebook and LinkedIn, offer users the chance to join public or private group pages that serve as community forums for search engine optimization. If you are looking for like-minded people to... --- ### 13 Ways To Improve Local SEO Results > To help you reach local customers, we asked CEOs and SEO experts about the best ways to improve local SEO results. - Published: 2022-04-14 - Modified: 2024-10-10 - URL: https://markitors.com/improve-local-seo-results/ - Categories: SEO, Local SEO What is one way to improve local SEO results? To help you improve local SEO results, we asked CEOs and SEO experts this question for their best recommendations. From supporting local charities to using localized landing pages, there are several insights that may help you improve your business's local SEO results in the future. Here are 13 ways to improve local SEO results: Support Local Charities Niching Down Become Mobile-friendly Claim and Customize Your Google My Business Profile Utilize Moz List Your Business on Yelp & Google Reviews Give Google Search Console a Try Focus on Radius Build Content Around Your Local Community Build Links from Local Sources Appear on Local Media Perform An Exhaustive Internal Linking Audit Use Localized Landing Pages for Each Locale Support Local Charities If you want to get your name, address, and phone number (NAP) out there to impress Google, working to improve your community is a great way to do it. Local schools, little leagues, religious groups, and nonprofits often have events, auctions, and other opportunities to sponsor a program. Whether you're offering a discount, making a donation, or offering an in-kind service, you'll be able to build backlinks and get your NAP published on their websites. And if you do it right, you might also impress potential customers by showing off what you do. Elliott Brown, OnPay Payroll Services Niching Down Niching down is one of the best ways to improve local SEO results. Often for local businesses, it's long-tail searches, but it... --- ### How do you choose keywords for SEO? > Wondering how to choose keywords for SEO? Here is what 13 thought-leaders had to say! - Published: 2022-03-31 - Modified: 2024-10-10 - URL: https://markitors.com/choose-keywords-for-seo/ - Categories: SEO, SEO Content How do you choose keywords for SEO? Here is what 13 thought-leaders had to say: Use Keyword Research Tools Pair Keywords and Matching Media Use a Keyword Research Browser Extension Look at Competitor Keywords Use Long-Tail Keywords Think Like the Average Searcher Reverse Engineer the Process by Searching Your Website Convert the Most Traffic by Knowing Your Niche Evaluate Search Intent Start With an SEO Audit Use a Freelancer Use Keyword Planning Tools Think in Terms of Topics Rather Than Keywords Use Keyword Research Tools By using one of the many keyword tools such as Ahrefs, Moz, or Semrush you gain access to your analytics and search console –– then you can analyze the visitors, the pages they visit, and the keywords they are searching to get to those pages. From this, you will discover which are the most popular items and which keywords are doing well. From there you can: Find keywords with search traffic potential Make sure you create content that aligns with search intent Make sure the keyword has “business potential” Make sure you can rank for the best keywords Amit Raj, The Links Guy Pair Keywords and Matching Media It needs particular expertise to add keywords to your article. On the other hand, many websites appear to pack keywords into their text and hope for the best. Spam-filled pages are actively targeted by Google, which either removes them or ranks them very low. It's crucial to use the proper combination of keywords and related phrases in... --- ### 12 Entry-Level Jobs for Marketing Majors > To help you with finding an entry-level job in marketing, we asked CEOs and marketing experts for their best insights. - Published: 2022-03-17 - Modified: 2022-03-17 - URL: https://markitors.com/entry-level-marketing-jobs/ - Categories: Digital Marketing, Careers What is one entry-level job for a marketing major? To help you with finding an entry-level job in marketing, we asked CEOs and marketing experts this question for their best insights. From taking on the role of a copywriter to an account coordinator, there are several recommendations that may help you with finding your entry-level marketing job in the future. Here are 12 ideas for entry-level jobs for a marketing major: Copywriter Public Relations Coordinator Outreach and Link Builder Social Media Coordinator Email Marketing Specialist Project/Campaign Coordinator Marketing Assistant Event Marketing Coordinator Assistant Media Buyer and Planner SEO Specialist Development Associate Account Coordinator Copywriter Copywriting is one of the most common entry-level jobs in the marketing industry and is one of the best ways to learn the fundamentals of the field. Copywriting teaches marketers how to express core ideas in clear, concise, and compelling ways. Writers must convey the core message in a limited number of characters and learn how to craft short sentences that urge readers to act. Not only is this position a good entry point for marketing majors, but it’s a good starting point for any hopeful marketer. Strong writing skills are the main requirement to land the role, making it a good segue for folks who studied humanities to enter the marketing world. Michael Alexis, TeamBuilding Public Relations Coordinator Preserving the image of an organization is an important role. A public relations coordinator works with the media, plans events, pens press releases, pitches stories, contributes to... --- ### How long does it take for Google to crawl a site? > We reached out to the best in the business to ask them their personal experiences and observations about Google site crawling. - Published: 2022-03-03 - Modified: 2022-03-03 - URL: https://markitors.com/how-long-for-google-to-crawl-site/ - Categories: SEO So, you’re excited about launching your business’ website, but curious about how long it takes for Google to crawl a site? Don’t worry, because we reached out to the best in the business to ask them their personal experiences and observations about Google site crawling. Here are the top 9 things industry thought-leaders believe impact the time it takes for Google to crawl your site: Monitor Your Progress With Indexing Reports and Tools Keep SEO in Mind Check Your Crawl Budget Consider Your Website Popularity and Design Update Your Site and Add New Content Regularly Submit a Sitemap in Google Search Console Optimize Your Site With the Right SEO Strategies Use Some General Guidelines Make Your Site Google-Friendly Monitor Your Progress With Indexing Reports and Tools According to Google, crawling can take anywhere from a few days to a few weeks. Being patient and monitoring your progress using either the Index Status report or the URL Inspection tool is the best way forward. Requesting a crawl does not guarantee that inclusion in search results will happen instantly or even at all. Their systems prioritize the fast inclusion of high-quality, useful content. Amit Raj, The Links Guy Keep SEO in Mind When it comes to Google crawling a site, the timeframe can vary widely and depends on many factors. According to Google, a site may be crawled in a few days, but it can also take up to several weeks for new pages to be crawled and indexed. While there is... --- ### What affects Local SEO? > To help businesses pinpoint which factors affect local SEO, we asked small business owners and SEO experts this question for their best insights. - Published: 2022-02-28 - Modified: 2024-10-10 - URL: https://markitors.com/what-affects-local-seo/ - Categories: SEO What affects local SEO? To help businesses pinpoint which factors affect local SEO, we asked small business owners and SEO experts this question for their best insights. From a Google Business Profile to user behavior, there are several considerations that may help you enhance your business' local SEO and increase visibility online. Here are 13 factors that affect local SEO: Google Business Profile Domains That Are Linking To Your Site Online Citations Titles & Content Relevance, Distance, & Prominence Locality Site Content & Design Name, Address, Phone Number (NAP) Close & Convenient Locations Geotagged Images Local Content Customer Reviews User Behavior Google Business Profile Improving your Google Business information is incredibly impactful for your local SEO efforts. This will help you appear in local search for Google Maps and Google search results. To make sure your profile generates the most local SEO traffic, follow the below steps: - make sure your profile is fully complete - verify your business locations - keep your business hours accurate (including holidays) - add photos - manage your reviews This will ensure your page is updated and can be found when people search for local businesses like yours. Elyse Flynn Meyer, Prism Global Marketing Solutions Domains That Are Linking To Your Site Evaluating links that are pointing towards your site is one of the ways Google measures your site's authority and trust. Different domains may have different domain authority and page authority ratings. But acquiring backlinks from local domains can be super helpful for... --- ### What is Black Hat SEO? > To help you recognize and avoid Black Hat SEO practices, we asked SEO experts and business owners to describe strategies you should steer clear of. - Published: 2022-02-24 - Modified: 2022-02-24 - URL: https://markitors.com/what-is-black-hat-seo/ - Categories: SEO What is one example of Black Hat SEO? To help you recognize and avoid Black Hat SEO practices, we asked SEO experts and business owners this question for their best insights. From low effort duplicate content to the use of doorway pages, there are several Black Hat practices that your business should abstain from to avoid penalties from search engines. Here are 11 examples of Black Hat SEO practices: Low Effort Duplicate Content Indiscriminately Trading Links Buying Backlinks Fake Site Reviews Page Switching Spammy Links Cloaking Invisible Words Keyword Stuffing Automated Content Using Web Scraping Tools Doorway Pages Low Effort Duplicate Content One example of Black Hat SEO is the creation of duplicate pages on a site with the intention of ranking for new keywords without actually providing useful information. A good example of this tactic is when a site features multiple location pages, but each page has almost identical content, save for a few keywords. High-quality, unique content that provides useful information for site visitors is an important ranking factor for Google. When creating new site content, be sure to avoid duplicate pages and always keep the user in mind. Ravi Rouvier, Markitors Indiscriminately Trading Links Black Hat SEO is the practice of raising a website's ranking through unethical actions that violate the search engine's guidelines. An example is building links by joining a group of sites that redirect to each other, especially if the content on those sites is not related. Black Hat tactics are self-serving and do... --- ### The Importance of SEO for Small Businesses > From capturing mobile searchers to boosting sales, here are several reasons why SEO is an important tool for small businesses. - Published: 2022-02-21 - Modified: 2022-02-24 - URL: https://markitors.com/importance-of-seo-small-business/ - Categories: SEO What is the importance of SEO for small businesses? To help small businesses understand the importance of SEO, we asked small business owners and SEO experts this question for their best insights. From capturing mobile searchers to boosting sales, there are several reasons why SEO is an important tool for small businesses looking to improve online visibility and increase conversions. Here are 12 reasons why SEO is important for small businesses: Capture Mobile Searchers Build Expert, Authority, and Trust Online Boost Your Rankings and Gain More Traffic Gain Better Conversion Rates Acquire Low-cost, High-intent Traffic Provides Long-term ROI Brand Visibility Leads To Long-term Equity Drives Scalability Build Credibility With the Power of Reviews Create the Ultimate Website Experience Boost Sales Capture Mobile Searchers SEO is especially important for small businesses, particularly brick and mortar small businesses, because consumers often make decisions on the go. Mobile traffic accounts for at least half of all web traffic, and having a mobile-friendly UX is one component of SEO. Potential customers often make decisions about which businesses to visit when they’re already out. Typically, these leads do not want to spend too much time sifting through SERPs on a smartphone. Inhabiting the top spot on a targeted phrase can mean luring in more spur-of-the-moment visitors in addition to planned-in-advance visitors. Michael Alexis, TeamBuilding Build Expertise, Authority, and Trust Online By using appropriate SEO strategies, you can optimize your digital footprint and build your brand expertise, authority, and trust. Many of our clients get the... --- ### What Does Google Analytics' "Time on Page" Mean? > Understand Google Analytics' time-on-page metric with Markitors. Improve user engagement on your site. - Published: 2022-02-15 - Modified: 2023-08-17 - URL: https://markitors.com/google-analytics-time-on-page/ - Categories: Analytics, SEO Google Analytics is a powerful tool that provides website owners with insights into how people are using their site. One of the metrics that Google Analytics tracks is "time on page," which tells you how long people are spending on your pages. But what does this metric mean, and what can you do to make sure people are spending more time on your site? In this post, we'll explain what Google Analytics time on page is and how to use it to improve your website's performance. What Google Analytics Time On Page Means First of all, what does "time on page" mean? Google Analytics measures time on page as how much time is spent per page. So if someone spends five minutes reading a single blog post, that's one time on page. If they spend fifteen minutes on the same post and move onto your site's main landing pages, Google Analytics will count that as two times on pages. The average time on page starts with a big advantage: more than 50% of Google Analytics data is from mobile devices, which makes this metric especially important for websites that have a large mobile presence. If someone is spending all their browsing time in a single Google Analytics session on your mobile site, Google Analytics won't be able to track the time after they leave. As such, time on page is a much more accurate measure of how engaged your audience really is with your content. What Does the "Time" Include?... --- ### Why Small Businesses Should Integrate SEO and PR > Digital PR and SEO go hand-in-hand to help businesses stay ahead of the competition. Read Markitors’ SEO and PR guide for tips and actionable strategies. - Published: 2022-02-11 - Modified: 2022-02-11 - URL: https://markitors.com/pr-seo/ - Categories: SEO, Public Relations As a business owner, you have a lot of responsibilities to juggle, from purchasing to day-to-day operations to promoting your products and services. It's no secret that you need to be creative and strategic when it comes to marketing to compete with your more established competitors. And while there are a number of different strategies you can use, integrating search engine optimization (SEO) and digital public relations (PR) can be especially effective. Small businesses often overlook the importance of including both SEO and PR into their marketing plan, thinking that these are mutually exclusive. However, doing both can greatly improve your visibility and reach, leading to more paying customers down the line. In this post, we discuss why small businesses should integrate these two outreach strategies and provide tips on how to get it done the right way. How SEO and PR Complement Each Other While most businesses tend to spend more money on SEO than PR, the two are complementary and should be used in tandem for optimal results. While they have slightly different goals, both can help market your product or service to boost awareness and increase website traffic. If you want to achieve higher visibility online, you'll need a solid SEO strategy that is supplemented with public relations efforts. Integrating SEO and PR entails generating high-quality backlinks that improve domain authority. While there are many ways to increase your search rankings, the right kind of publicity can bring instant credibility to your business. The more trustworthy sources... --- ### 7 Benefits of Content Marketing for Small Businesses > Discover the benefits of content marketing with Markitors. Drive traffic, engage users, increase sales. - Published: 2022-02-07 - Modified: 2023-08-17 - URL: https://markitors.com/benefits-of-content-marketing/ - Categories: SEO, SEO Content If you're a small business owner, then you know that it can be tough to compete against the big guys. But did you know that one of the best ways to level the playing field is through content marketing? Content marketing is a strategic approach to marketing that focuses on creating and publishing valuable content. When done correctly, it can help your business attract more customers, boost website traffic, and even increase sales. So if you're looking for a way to give your business a competitive edge, then read on for the seven benefits of content marketing for small businesses. What is Content Marketing? Before we go over the benefits, let's first talk about what content marketing is. Content marketing is a strategy that involves creating and publishing relevant information to attract or retain customers. It doesn't just focus on selling products, but rather, it benefits everyone by building emotional bonds with potential customers. People are more willing to buy from someone they know, like, and trust. And when they do purchase something from you, it's because they've had a positive experience with your business. Content Marketing and SEO One of the benefits of content marketing is that it can increase your search engine rankings organically. When you do keyword research and publish relevant, valuable content on your website, Google will naturally want to send more visitors who are actually looking for what you're selling. This means that people are more likely to convert into paying customers when they find... --- ### HTTP vs HTTPS: Implications for SEO > Wondering the difference between HTTP and HTTPS? Read our guide to HTTP vs. HTTPS to learn the history and SEO impact on Google. - Published: 2022-01-13 - Modified: 2022-01-13 - URL: https://markitors.com/http-vs-https/ - Categories: SEO, Technical SEO HTTP vs. HTTPS –– what does it mean? You’ve probably noticed that URLs typically either start with HTTP or HTTPS then a colon and two backslashes. You might know that these acronyms have something to do with site security but want to learn more. Lucky for you, we are going to explain HTTP vs. HTTPS and their SEO implications. Additionally, we will go over what these acronyms stand for, review the history of the two protocols, and help you understand how to switch your website from the HTTP to HTTPS protocol. What Are HTTP and HTTPS Protocols? HTTP stands for “HyperText Transfer Protocol”, and HTTPS stands for “HyperText Transfer Protocol Secure. ” To understand HTTP vs. HTTPS, first, you have to understand what a protocol is. A protocol is a standard method for enabling connection, data transfer, and communication between two places on a network. Network protocols act as a common language between computers and are designed to set requirements for routing data. How Does HTTP Work? In simple terms, HTTP is a request-response protocol that allows users the ability to interact with web properties like HTML files through the transmission of hypertext messages between clients and servers. HTTP performs various tasks by using specific request methods of GET and HEAD, with some servers using others listed below. Extrahop. com said it best with this list of request methods: GET requests a specific resource in its entirety HEAD requests a specific resource without the body content POST adds content, messages,... --- ### Elevato Acquires Markitors > Acquisition Accelerates Elevato’s Vision to Be “All Things Web” for Small and Mid-Market Businesses - Published: 2022-01-10 - Modified: 2024-10-10 - URL: https://markitors.com/elevato-acquires-markitors/ - Categories: SEO, Digital Marketing Acquisition Accelerates Elevato’s Vision to Be “All Things Web” for Small and Mid-Market Businesses SCOTTSDALE, AZ. --(BUSINESS WIRE)-- Elevato, the digital agency that handles “All Things Web,” today announced that it has agreed to acquire Markitors, a leading SEO agency for growing small and mid-market businesses. The acquisition of Markitors advances Elevato’s mission and its strategy to provide businesses with comprehensive solutions for digital problems. Together, Elevato and Markitors will work to deliver on the vision of a one-stop shop for our clients, enabling them to develop their online presence, market their products and services, host their websites, and grow their organization. Fulfilling this promise to deliver high quality solutions for any digital need, businesses will have the power to combine their SEO services from Markitors and Elevato’s full scope of services to connect with their customers online. “We’re focused on being ‘all things web. ’ Together, Markitors and Elevato will help solve small and mid-market businesses’ biggest barrier to growth, connecting with potential customers,” said Jake Sheafer, CEO of Elevato. “Expanding our agency to go deeper in organic search helps our customers sustainably and predictably grow their business. Adding Markitors furthers our vision to provide an end-to-end solution set to help our customers grow and run their businesses. ” Markitors brings to Elevato technology and SEO expertise to scale along with an expanding customer reach. Founded in Scottsdale, AZ in 2011, Markitors began by ranking on the first page for the term ‘digital marketing company,’ and evolved into a... --- ### What is SEO Click-Through-Rate (CTR) & What Should It Be? > Your SEO click-through-rate is an essential metric that can teach you just how relevant your content is. Learn more about improving your CTR today. - Published: 2022-01-06 - Modified: 2022-10-03 - URL: https://markitors.com/ctr-seo/ - Categories: SEO As a business owner, your goal is likely to bring customers to your doorstep (virtual or not! ) and grow your business. One such way you may achieve this is by creating an engaging and useful website for users. But how do you know if your website is actually helping your potential customers? That’s where click-through rate (CTR) comes in. On any given page, you can analyze the CTR and understand how relevant your content is for users. Let’s start by defining what exactly a click-through rate is and discussing how you can increase yours. What is SEO Click-Through Rate? Your page’s SEO click-through rate is an essential metric. One that you won’t want to miss out on measuring. Put simply, your CTR is the percentage of users who clicked on your page from a search engine results page (SERP). This means that users felt your content was relevant to their search query. Often, a high CTR in SEO means that your content is incredibly relevant to users. Lower click-through rates may be an indication that your content doesn’t match user search intent. If you notice a lower CTR, it could be time to re-evaluate your page. Before you can understand whether your CTR is considered high vs. low for SEO, you’ll need to learn how to calculate a CTR. Keep reading to learn more about the formula used for CTR and what you can expect for your page. Clicks, Impressions, CTR — Oh My! So, how exactly is your... --- ### What Are Featured Snippets: Google's Boxed Results > What is a featured snippet and why does it matter? Learn the answers to these questions and more with Markitors’ guide to featured snippets! - Published: 2021-12-28 - Modified: 2021-12-28 - URL: https://markitors.com/featured-snippets/ - Categories: SEO Ever wonder what the Google results in boxes are? They are called featured snippets and are very beneficial for a website’s search engine optimization, or SEO. If you want to learn about different types of featured snippets, continue reading. We are going to share the history of them, how they affect SEO, and more. What Is a Featured Snippet? Featured snippets are the small pieces of information listed in a block at the top of Google search results pages meant to answer a person’s query quickly. These snippets are “above the fold,” meaning they are visible without needing to scroll down. Information included in a featured snippet is pulled by Google from its index of pages. There are several types of features snippets including: Paragraph snippets List snippets (bulleted and numbered) Table snippets Video snippets Which type of snippet displayed for searchers is determined by Google to create an easy search experience. Next, we will review what these different types look like in search results and explain what types of queries are best for each one. Paragraph Snippets Paragraph snippets are essentially exactly what they sound like. They are answers to search queries in the form of a paragraph. They look like the results in the image below. These paragraph snippets tend to appear for queries that have complicated answers such as scientific-based questions and queries starting with “who is,” “what is,” “why is/does,” and “how to/does. ” List Snippets List featured snippets come in the form of either a... --- ### Basics of Global (International) SEO > Your business has gone global — now you just need your website to match! Learn how to implement global SEO to reach your worldwide audience today. - Published: 2021-12-14 - Modified: 2024-10-10 - URL: https://markitors.com/global-seo/ - Categories: SEO The time has come — your business is finally going international! With this exponential growth comes the need for new strategies that target global markets. As you compile a list of additional marketing strategies to help you reach a brand new audience, make sure global search engine optimization (SEO) is at the top. Read on to learn more about global SEO and how to implement this strategy into your expanding business plans. What is Global SEO? Global, or international, SEO refers to the optimization of your website to target specific countries or languages. This often involves creating content that is accessible to a variety of countries or regions based on where you’ll be expanding to. An international SEO strategy will help your website appear on the right international search engines in the correct language. With proper implementation, you can increase your chances of ranking on international search engine results pages (SERPs) and reach your intended audience. How to Execute Global SEO So, how exactly do you implement global SEO? Below are five easy steps that you can follow to get your website onto international SERPs. 1. Discover Current Rankings The first step in optimizing your website for global SEO is to see where your website is already ranking internationally. Google Analytics is a great place to start. Using Google Analytics’ tools, you can narrow down your results and see what countries or languages your content is optimized for. Once you’re logged onto your account, select ‘Audience’. From there, you can... --- ### How to Make Websites Mobile-Friendly for Better SEO > A vast majority of searches are being done on a mobile device. That’s why it’s essential to make websites mobile-friendly. Learn how to do so today! - Published: 2021-12-13 - Modified: 2021-12-13 - URL: https://markitors.com/make-websites-mobile-friendly/ - Categories: SEO If you find yourself wondering, “Is my website mobile-friendly? ”, you’re not alone! In recent years, Google has turned to a mobile-first indexing method that has left many people wondering the same question. Luckily, there are a few best practices you can follow to make your website mobile-friendly and ensure that it is appearing correctly to users. Keep reading to learn more about the shift to mobile-first indexing and how to make websites mobile-friendly. The Rise of Mobile-First Indexing With such a mobile-centric world, it’s no surprise that Google began shifting its focus toward mobile-friendly websites. The world waited with bated breath to see just how Google planned to make this change, and, in 2016, we got our answer. Near the end of 2016, Google announced that it would be switching to a mobile-first indexing approach. Gone were the days of prioritizing desktop website versions first. Instead, Google began searching for websites that created content intended to work well on the smaller screen of a phone. This shift started slow, with websites falling into a testing phase to see just how this indexing would work. For the next two years, Google meticulously rolled out this new strategy until mobile-first indexing was almost fully implemented in 2018. Over 50% of websites were being indexed using this new approach at the end of the year. By March of 2020, that number had increased to over 70% and mobile-first indexing had become the default. In July of 2020, Google made another announcement —... --- ### 3 SEO Benefits of Breadcrumb Navigation > Learn about what breadcrumbs are on a website and why they are important for both users and Google. We share 3 breadcrumbs SEO benefits in this post. - Published: 2021-12-09 - Modified: 2021-12-09 - URL: https://markitors.com/breadcrumbs-website/ - Categories: SEO So you keep hearing the words breadcrumbs and website together, but what does that even mean? We are going to explain breadcrumb navigation on a website and share three benefits of breadcrumbs for SEO. Read on to learn what breadcrumbs are, how they work, and why they matter for search engine optimization. What Are Breadcrumbs on a Website? Website breadcrumbs are a small text path that shows where a user is on a site. They are trails of where a user has gone on your site. They are shown in search results and often look something like this: Home > Blog > Category > Post. Here is an example of breadcrumbs on a search engine results page (SERP). Breadcrumbs on a website are dual purpose. They inform users where they are on a site and how to get back to specific pages. More importantly, breadcrumbs help Google understand a site structure, or site hierarchy, and how to crawl a site. Think of them as the path users follow to get to a certain page. Breadcrumbs lead them there, just as Hansel and Gretel dropped breadcrumbs to not get lost on their journey. Now that you have a better understanding of what breadcrumbs are, let’s look into the most common types. Types of Website Breadcrumbs There are several types of breadcrumbs for navigation that are commonly used on websites, including: Hierarchy-Based Breadcrumbs Hierarchy-based breadcrumbs are perhaps the most common. They tell users where they are specifically in a website’s site structure.... --- ### Discourage Search Engines From Indexing on WordPress > Sometimes you need your website to stay off of SERPs. Luckily, our guide can teach you how to discourage search engines from indexing your site. - Published: 2021-12-06 - Modified: 2021-12-06 - URL: https://markitors.com/wordpress-discourage-search-engines/ - Categories: SEO, Technical SEO SEO specialists know that having your website indexed is essential for gaining traffic. Without indexing, your website pages won’t appear on search engine results pages (SERPs) for users to find. Despite this, you may encounter a situation in which you need to discourage search engines from indexing your site — particularly your WordPress. Why, you ask? We’ll answer that and more below. Why Discourage Indexing? With such a high level of website coming from indexed pages, discouraging indexing seems slightly absurd. However, there are situations where discouraging search engines from indexing your site may be necessary. These situations include but are not limited to: Project management. Some individuals chose to use their WordPress site as a way to organize and manage their projects. In this situation, you won’t want your project management information showing up on SERPs. Site under construction. If you’re just starting out with your website, you likely don’t want a half-finished site to appear on Google. By discoursing search engines from indexing your site, you can take your time building your website without potential users finding it before it’s completed. Thin content. Outdated or low-quality content on a WordPress site can hinder the performance of your website. As you work to update your content, you may want to discourage search engines from indexing your site. Private information. Lastly, there may be private content on your website, such as contact or financial information, that is necessary to build your content. However, that doesn’t mean you want the entire... --- ### We're Hiring: Community Manager Intern > Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. - Published: 2021-10-24 - Modified: 2021-11-10 - URL: https://markitors.com/community-manager-intern/ - Categories: Careers They don’t teach Community Management in college. Come intern with us. Our Mission: Terkel is a Markitors owned knowledge platform that creates community-driven content featuring expert insights. Our mission is to connect brands with trusted experts... and to give “voice” to the uncelebrated. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Now, for the details. We are looking for a Community Manager Intern. The sole responsibility of a Community Manager Intern is to expand the Terkel community. Our community consists of successful entrepreneurs, business leaders, and knowledgeable experts from around the world. A Community Management Intern nurtures relationships, attracts new panelists, and creates articles that feature qualified experts. You are a Super Connector on campus and online. Conversations flow naturally and easily. Multitasking and time management are strengths. Sending a segmented email campaign via Mailchimp and crafting a customized status update depending on the social media platform is in your wheelhouse. You’re adaptable, smart, and find a way to get things done. What’s a day-to-day look like? Here it is. Recruit panelists to submit expert insights for articles Edit articles to include high-quality expert insights from the community Brainstorm recruiting tactics to grow the Terkel community Send email campaigns via Mailchimp to notify panelists of article inclusion Share social media status... --- ### Diagnosing a Sudden, Dramatic Drop in Google Rankings > You’ve logged on to see your biggest fear — your Google ranking has dropped dramatically. But why? Read on to learn more about diagnosing a rankings drop. - Published: 2021-10-20 - Modified: 2021-10-20 - URL: https://markitors.com/google-ranking-dropped-dramatically/ - Categories: SEO Google is a mysterious entity. “There’s always more information out there” for them, which means there’s often no telling when the search engine will roll out a new algorithm update or what exactly it will entail. What we do know, though, is that these updates can sometimes cause your website traffic to take a downward dip. Or maybe you’ve noticed that your page ranking has taken a hit but you haven’t heard a word about a new algorithm. This can be a warning sign that your website is experiencing an error, you’ve received a Google penalty, or even that keyword rankings have shifted. While it can be hard to immediately identify why your Google ranking dropped dramatically overnight, there are a few theories that may help you determine the cause. Diagnosing A Dramatic Google Ranking Drop Google Algorithm Update The first culprit to investigate when your Google ranking drops dramatically is Google itself. Algorithm updates can completely change Search Engine Optimization (SEO) best practices in a matter of minutes. Since SEO relies heavily on Google’s algorithms, it can account for this sudden change in your ranking. It’s best to stay as up-to-date on algorithm changes as possible to prepare for these shifts. Search Engine Penalty Unfortunately, Google has some pretty strict rules when it comes to SEO. It’s meant to discredit pages that are trying to cheat the system, but it can cause a penalty to your own website on rare occasions. If you can’t find any other cause, it’s... --- ### We're Hiring: Client Services Manager > Markitors is looking for a Client Services Manager to be the connection between our clients and our teams. Apply today! - Published: 2021-10-15 - Modified: 2024-10-10 - URL: https://markitors.com/client-services/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Now, for the details. We are looking for a Client Services Manager. Markitors is looking for a Client Services Manager to be the connection between our clients and our teams. In this role, you ensure your team executes marketing strategies and report the results - both good and bad - to clients with poise and confidence. You are the person clients turn to when they need an SEO question answered. You make certain that clients receive what was promised to them in their contractual agreement. You play a crucial role in client retention. In short, you ensure client success. It’s a challenging role requiring a careful balance between the client’s needs and the agency’s bottom line. A successful Client Services Manager has strong communication skills, an upbeat personality, and a desire to learn about our clients. Desired Skills: Google Analytics Google Search Console Familiarity with On-Page & Off-Page Search Engine Optimization Asana is 2nd nature Writing (experience with Content Creation is a plus) Consulting (ability to strategize with business owners) Here is what the day-to-day looks like: Be the connection between our clients and our teams Understand... --- ### CMS for SEO: Best 7 Content Management Systems for SEO > The right CMS for SEO will help propel your site to the top of SERP rankings. Explore top rated SEO CMS options, their pros and cons, and pricing details. - Published: 2021-09-28 - Modified: 2024-10-10 - URL: https://markitors.com/cms-for-seo/ - Categories: SEO Elevating the online presence of your business requires the right tools. Fortunately, coding knowledge is not one of them. For a well-performing website, a content management system (CMS) is a godsend. A good CMS that is packed with all the relevant on-page, off-page, and technical search engine optimization (SEO) features can help make ranking among the top 10 of search engine results pages (SERPs) easier. While there is no single formula or specific list of ranking factors that Google considers, the smart first step for any website looking to rank on page one is to choose the right CMS for SEO. Below, we’ll talk about what a CMS is, why it's important for SEO, and some of the best SEO-friendly CMS options available. What is a CMS? A content management system is an online platform that enables you to create, edit, manage, and publish content on your website without having to go through a web developer. More than its convenient technical features, what a CMS really offers is control over your own content both from the back end (to deliver a seamless user experience) and the front (to deliver clean visuals and quality content) even without the coding know-how. A CMS is important to your SEO strategy because it enables you to continuously update your website according to key search engine metrics and monitor its progress by the day, weeks, months, or even years. What Makes a CMS Good for SEO? One look at the array of CMS options makes... --- ### Quantum Computing and SEO: How Infinite Computing Power Changes Everything > There have been rapid advancements in quantum computing. Learn how infinite computing power, quantum computing and SEO will evolve in the future. - Published: 2021-09-21 - Modified: 2021-09-21 - URL: https://markitors.com/quantum-computing-and-seo/ - Categories: Data Science, SEO The book In The Plex: How Google Thinks, Works, and Shapes Our Lives features a hypothetical question posed by Google’s founders: what would you do with infinite computing power? Flash forward ten years after the book was published in 2011, where a team of physicists from Harvard-MIT Center for Ultracold Atoms have just developed a quantum computing simulator with 256 qubits, the largest programmable simulator ever created. To put that size in perspective, the number of quantum states that are possible with 256 qubits exceeds the number of atoms in the solar system. It was only just in 2017 that the previous largest simulator achieved 51 qubits. In just four years, we’ve seen exponential growth as part of a global race that will continue with the investment of private sector companies like Google and Amazon, institutions like Harvard and MIT, and government. In other words, infinite computing power is here and near. How will quantum computing shake up the practice of SEO, or search engine optimization? Here’s five examples of how quantum technology may impact SEO through infinite computing power. Inferred Links Will Replace Links For the last twenty-five years, computing power has limited Google to rely on links for ranking as a hypertextual search engine. This was largely due to the fact that link analysis was much less of a computing task than text analysis, and much more reliable. Moving forward, brand and inferred links will move to prominence over links. It just matches the real world better. For... --- ### Ecommerce SEO Checklist: Increase Traffic and Sales > Read the ecommerce SEO checklist from the experts at Markitors! Learn about some simple SEO best practices to implement on your site. - Published: 2021-09-17 - Modified: 2024-10-10 - URL: https://markitors.com/ecommerce-seo-checklist/ - Categories: SEO, SEO Content, Technical SEO Online shopping has become the easiest way to shop for many consumers. According to Statista, ecommerce sales are expected to surpass $740 billion by 2023. And that’s in the U. S. alone! There are a plethora of factors for running a successful ecommerce website and SEO is a huge factor. Many ecommerce business owners don’t know all of the best practices for SEO; this often leads to their sites not reaching their full business potential. If you’re in a position where you could use some Ecommerce SEO guidance for your website, then you’ve come to the right place. We’re going to share a comprehensive Ecommerce SEO checklist you can use to ramp up your site. Ready to increase your traffic and sales this year through organic search. Let’s get started! Why Should You Use an Ecommerce SEO Checklist? Using this Ecommerce SEO checklist will ensure you don’t miss ways to optimize your website for an increase in traffic and overall sales, particularly whenever you publish new content to your site. The items in this SEO ecommerce checklist are going to help you to have the best possible website for your business. Ready to wow customers with fast page loading speeds, mobile compatibility, and valuable content? Then read on to learn more about this SEO checklist for ecommerce sites and how to start optimizing. 1. Do Keyword Research Keyword research is vital to the success of any ecommerce website. It tells you what users are searching for so you can optimize... --- ### Content Marketing Tips and Tactics (According to HubSpot) > Explore actionable content marketing tips from Markitors. Increase your engagement and drive traffic. - Published: 2021-09-15 - Modified: 2023-08-17 - URL: https://markitors.com/content-marketing-tips/ - Categories: Digital Marketing Calling all content creators — we’ve got just the article for you! After completing the HubSpot Content Marketing Certification Course, we’ve learned a few tips and tricks that can help you create high-quality content and have fun while doing so. Keep reading to learn some of the best practices for content marketing according to HubSpot. What is Content Marketing? Before we dive into content marketing tips, let’s cover what exactly content marketing encompasses. When it comes to developing a marketing strategy, content marketing should definitely make its way into that plan. Content marketing refers to the process of brainstorming, creating, and sharing valuable content online to attract a target audience. This can be done through a variety of formats — videos, blogs, podcasts, social media posts, and more. Content marketing can accomplish a handful of goals. For one, it’s a great format to educate potential customers on what your product or service is all about. You’ll have the ability to showcase just how your product or service can be an ideal solution to your customers’ problems. You’ll also have the opportunity to fully establish your brand and give customers an insight into who they’ll be working with. Content marketing is a great place to start when building relationships with customers. Without further ado, let’s get into the latest and greatest content marketing tips. Content Marketing Tips You’ll Wish You Knew Sooner Creating content can be challenging. What direction should you take it in? How do you establish a brand voice?... --- ### YouTube SEO: Strategy, Tips, and Tools [2023 Guide] > Want to learn YouTube SEO tips to grow your channel and boost your brand awareness? This guide to SEO for YouTube shows how to optimize your videos. - Published: 2021-09-14 - Modified: 2024-10-10 - URL: https://markitors.com/youtube-seo/ - Categories: SEO YouTube is one of the best platforms out there for businesses to promote their brands. However, you can’t just film a video, upload it, and expect it to go viral. There are specific ways to get your videos to rank by using YouTube SEO strategies. Luckily, we are here to help you learn all about SEO for YouTube. This guide will help you grow your business’ YouTube channel and ultimately drive traffic to your website. We will share YouTube SEO tips and tricks, different tools you can use, and YouTube SEO best practices. Let’s dive into the good stuff! What is YouTube SEO? SEO for YouTube is very similar to SEO for websites. The purpose of using YouTube SEO best practices is to get YouTube to rank your videos higher in search results. When someone searches on YouTube for a topic you have a video about, you want to show up on the first page of results. YouTube SEO consists of many different ranking factors that we will review in a little bit. YouTube can be a highly effective tool for small businesses to drive traffic to their websites and convert users into customers. That’s why we created this comprehensive guide. We want to see your small business grow through the search optimization of your videos. Why is SEO for YouTube Important? YouTube SEO is important because, without it, the videos you post would never get viewed. If you want visitors to watch your videos, you need to get your... --- ### What is Keyword Cannibalization? > What is keyword cannibalization & why is it bad for SEO? This guide details how to identify, fix, & prevent keyword cannibalism so your pages rank higher. - Published: 2021-09-09 - Modified: 2021-09-10 - URL: https://markitors.com/what-is-keyword-cannibalization/ - Categories: SEO Content, SEO When it comes to optimizing the pages on your site for SEO, more pages does not necessarily mean better. There's a common misconception that having multiple pages targeting the same or similar keywords is a good thing for SERPs ranking, but this is not true. Keyword cannibalization, or having several pages devouring each other for Google's attention, can easily happen and hurt your entire SEO strategy. If you think your site might be unintentionally targeting the same search terms across multiple pages or blog posts, don't worry. There are ways to identify where keyword cannibalization is happening, fix these issues, and prevent them from happening again. Why Keyword Cannibalism is Bad for SEO (and Why It Happens) Content cannibalization means there are several pages or blog posts in your site that rank for the same Google search query, either because you optimized them for the same keywords or the topics they cover overlap in some possible way. This doesn't mean that Google sees more of you; it means you're competing with yourself and hurting your own chances to rank. For instance, if you have a landing page and a blog post that are optimized for identical or similar target keywords, Google will be "confused" which one should have more attention. In addition, other ranking factors like click-through rate (CTRs) and backlinks will be spread across different locations instead of being in just one place. As a result, you end up with: two pages that are ranking lower than they deserve... --- ### Multiple Backlinks, Same Domain: Is it Beneficial For SEO? > Learn why multiple backlinks same domain is beneficial for SEO based on the natural linking structure of the web, Google patents, and ranking correlations. - Published: 2021-09-07 - Modified: 2025-03-03 - URL: https://markitors.com/multiple-backlinks-same-domain/ - Categories: SEO, Public Relations Introduction Backlinks and referring domains are two crucial concepts in search engine optimization (SEO). Understanding the difference between them and how they impact your website’s ranking is essential for any online business. In this article, we will delve into the world of backlinks and referring domains, exploring what they are, why they are important, and how to use them to improve your website’s visibility and credibility. What Are Backlinks and Referring Domains? A backlink is a link from one website to another, such as a link from Forbes to a website. Backlinks are like votes of credibility from other sites, indicating to search engines that your content is valuable, credible, and useful. A referring domain, on the other hand, is a unique website that links to your website. For example, if an article on the Wall Street Journal website links to one of your pages, the link itself would be the backlink, and the referring domain would be www. wsj. com. Why Are Backlinks Important for SEO? Backlinks are the cornerstones of website authority and credibility in the eyes of search engines. They are basically votes from other websites, telling search engines that content is valuable, credible, and useful. The more backlinks you have, the higher your site will rank in Google and other search engines. Backlinks formed the foundation of Google’s original algorithm (PageRank), and even though Google has made thousands of changes to its algorithm, backlinks remain a key ranking signal. Types of Valuable Backlinks Not all backlinks... --- ### What Does a “NoIndex” Meta Tag Mean? > What is a noindex meta tag and when should it be used on your website? Read Markitors’ guide to noindex meta tags to learn more! - Published: 2021-08-27 - Modified: 2021-08-25 - URL: https://markitors.com/noindex-meta-tag/ - Categories: Technical SEO, SEO Robots meta tags including noindex tags are pieces of code that tell Googlebots what pages and elements to crawl and index on your website. We’re going to explain what a noindex meta tag is, when to use it, the difference between “noindex” and “nofollow,” as well as how to change or add a noindex tag on your sitemap. First, let’s jump into what a noindex meta tag is! What Is a Noindex Meta Tag? According to Google: You can prevent a page from appearing in Google Search by including a noindex meta tag in the page’s HTML code, or by returning a noindex header in the HTTP response. To simplify, this means that if you use a noindex meta tag, search engines won’t index that page and it will not appear in search results. However, it will still be accessible to users on your website through internal links or navigational menus. This prevents confusion on the user’s end while still allowing the page to exist. Noindex vs. Nofollow Tags You may be wondering, “What’s the difference between a noindex vs. nofollow meta tag? ” A noindex meta tag tells a search engine like Google not to index a page. Google can still crawl the page but it will not add it to its index nor will it show up on a search engine results page (SERP). A nofollow meta tag tells a search engine bot not to crawl any links on a page or pass along any link equity. The... --- ### Client Services Intern > Markitors is looking for a Client Services Intern to assist our Director of Client Services. - Published: 2021-08-27 - Modified: 2021-09-09 - URL: https://markitors.com/client-services-internship/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Now, for the details. We are looking for a Client Services Intern. Markitors is looking for a Client Services Intern to assist our Client Services team. In this role, you will get the chance to work directly with our Client Services team and learn about analytics, reporting, client communication, and SEO functions. A successful Client Services Intern has strong communication skills, an upbeat personality, and a desire to learn about our clients. What’s a day to day look like as a Client Services Intern? Here it is. Compose and send weekly check-in emails to clients to provide updates and seek approvals for Markitors deliverables Follow up with small business clients on quarterly content strategies, content approvals, and digital PR quote approvals Add approved client quotes to article documents Assist in compiling monthly reports to share KPIs around SEO performance Monitor Client Services inbox to respond back to clients with answers to their questions or requests Attend Agile meetings to brainstorm ideas, prioritize sprints, and to bring diversity on the table Desired (Not Required) Skills: Knowledge of Google Analytics Knowledge of Google Data Studio Knowledge of Google Search... --- ### Most Helpful Google Analytics Alternatives for SEO Reporting > Looking for an alternative to Google Analytics? Learn the capabilities of these Google Analytics alternatives and find the right one for your business. - Published: 2021-08-24 - Modified: 2021-08-24 - URL: https://markitors.com/google-analytics-alternatives/ - Categories: SEO, Analytics Google Analytics provides webmasters with a comprehensive view of their site’s users’ behaviors. What are some reasons why other analytics tools may work better for your business? Well, Google Analytics can be complex and can sometimes seem overwhelming when you first use the tool. Some may prefer to use a simpler platform that offers only the tracking features they need for their business. Another reason some people choose to use alternatives to Google Analytics is to maintain a sense of privacy. Google is a for-profit company and although their tools are free, they do use data from your actions. If you’ve tried Google Analytics and it just wasn’t for you, or you just want to try something new, then check out these alternatives for SEO Reporting! Google Analytics Alternatives These Google Analytics alternatives provide similar but sometimes less complicated platforms to measure user behavior on your website. Matomo Matomo, formerly known as Piwik, is a solid alternative to Google Analytics. Its dashboard is similar looking to Google Analytics and offers a ton of different features. It is trusted by over 1 million websites and is used in 190 different countries. Pros On-Premise Self-Hosting Option Integration with Bing and Yahoo Search Consoles Offers Media Analytics Cons Not integrated with the full Google Marketing Platform If you want cloud access you have to pay a monthly subscription fee (depending on your site’s traffic) Cost $29 per month for traffic of 50k pageviews each month $55 per month for traffic of 100k pageviews... --- ### SEO for Catering Companies: Free SEO Catering Workshop > Boost your catering business' online presence with our tailored SEO strategies. Connect with more clients. - Published: 2021-08-23 - Modified: 2024-10-10 - URL: https://markitors.com/seo-for-catering/ - Categories: Industries Why is SEO for catering companies important? When a potential client needs a caterer, they turn to a search engine for recommendations. To help inform caterers about the ins and outs of search engine optimization, we teamed up with our friends at Qwick (Qwick is a hospitality staffing platform that instantly fills shifts with high-quality Professionals for caterers, hotels, restaurants, event venues, and more! They work with over 1,800 Business Partners and have more than 120,000 Professionals across 10 cities) to host a free SEO workshop for catering businesses. In the workshop we cover the following: What is SEO and how it pertains to a catering company How to identify the right catering keywords to attract inbound traffic and leads How to satisfy the search intent of potential customers through content marketing How to audit the online presence of the competitors of a catering business Q&A ranging from social media presence to increasing search rankings If you'd like to watch the full workshop, here's an embedded video of the SEO for Catering Workshop: If you prefer powerpoint, here are the embedded SEO for Caterers slides: Otherwise, here's a text recap of how to do SEO for Catering Websites: SEO Content Marketing for Caterers Content targets keywords that will drive inbound traffic to your catering business. There are a few steps to creating SEO content that will drive online visibility for your catering services. Identify the right keywords Create content that satisfies search intent Publish content with best practices Promote the... --- ### What Does a Meta Title Tag Do for SEO? > Do meta title tags matter for SEO? The answer is yes, they do! Read this article to learn how to optimize meta title tags for search engines. - Published: 2021-08-20 - Modified: 2021-08-20 - URL: https://markitors.com/meta-title-tags-for-seo/ - Categories: SEO, Technical SEO They say to never judge a book by its cover. But let’s be honest we all do. And when it comes to online searches, users will judge an article by its title tag. So today we’re talking about SEO meta titles and how to optimize them for best results. For the rundown on what title tags are, real examples and steps on how to optimize them, read on. Let’s dive into it! What Is a Title Tag? A meta title tag is an HTML element found in the section that shows the title of a webpage. Simply put, a meta title tag is the clickable blue link headline of the different web pages on a search engine results page (SERP) that show up after a search query. This is different from the meta description that appears under the title tag. According to Moz, title tags are used in three key places: (1) search engine results pages (SERPs), (2) web browsers, and (3) social networks. They are also shown on the tabs of your web browser to show what page is on each tab. When a page is shared on social media, the meta title tag is what usually shows up in the post. Examples of Meta Titles Here are some quick examples of different meta titles in action. Search Engine Results Page Web Browser Tab Social Media Post Why Meta Title Tags Matter for SEO Now that you know what a title tag is, you may be wondering why it... --- ### How To Use Google Trends To Find Topics To Write About > Are you out of topics to write about for your blog? Read this article to learn how to use Google Trends to find potential topics that are trending. - Published: 2021-08-20 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-use-google-trends/ - Categories: SEO Content planning and finding topics to write about can be challenging tasks. But don’t worry! We have a tool for you to check out that can help simplify the process! Google Trends gives you insight into what people are searching for right now, what locations they are searching from, and how the search rate has changed over time. We’re going to teach you how Google Trends works and how to most effectively use the tool to support your content strategy. Let’s get started! How Does Google Trends Work? Google Trends is one of the simpler SEO tools Google provides for free to users. It looks a little bit like Google Keyword Planner, however, there are a few key differences. For one, Google Trends’ graphs show the relative popularity of a search query, not the overall search volume. Google Keyword Planner, on the other hand, shows absolute search volume data, which means the total number of search queries for a particular keyword at a given time. Here is a comparison between the two graphs for the search term “flowers”. (source: Ahrefs) They look pretty similar, right? That’s true, but the measurements are different. Google Trends Help Center explains it like this:“Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. The resulting numbers then get scaled on a range of 0 to 100 based on a topic’s proportion to all... --- ### Best Practices for Including External Links for SEO > External linking is extremely important for SEO purposes. Read to learn the best practices and techniques for using outbound links on your website’s pages. - Published: 2021-08-19 - Modified: 2021-08-19 - URL: https://markitors.com/external-links-for-seo/ - Categories: Technical SEO, SEO External links, or outbound links, play an important role in your website’s SEO. Links are what weave the web of the Internet together. Websites are interconnected through outbound links that point to each other – it’s what built the foundation for the Google Search Engine. So, what are the best practices and techniques for external links for SEO? Before we get to that, let’s talk about what an external link is and how it works. What is an Outbound (or External) Link? An outbound link is when a page hyperlinks to another page on an external website as opposed to an internal link that links to another page on your own website. Internal links are important for a variety of reasons. For one, they send users to relevant pages on your site and also help teach Google how your site is connected via content. Internal links also send “link juice” or “link equity” from one page to another on your website. External links are also important and function similarly to internal links, as they too convey connection and pass along link equity. In addition, links to external pages are a great way to pack a punch in your content. Providing users with quality information and links to other credible websites that are useful to them will promote a great user experience. John Mueller from Google even said in a #AskGoogleWebmasters video: “Linking to other websites is a great way to provide value to your users. Often, links help users to... --- ### How to Decide Keyword Density and Avoid Stuffing? > Understand the importance of keyword density with Markitors. Enhance your SEO and drive more traffic. - Published: 2021-08-18 - Modified: 2023-08-17 - URL: https://markitors.com/keyword-density/ - Categories: SEO So, you’re about to set out to write your next blog post and you’ve chosen your primary keyword. These questions may come to mind: How do you know how many times to use a keyword in a piece of content? Is keyword density important for search engine optimization? Read on to learn more about keyword density, keyword stuffing, and how to find the right balance of keyword usage for your content. What Is Keyword Density? Keyword density is the number of times your keyword appears in a single piece of written content compared to the total word count. Meaning, if you use the keyword 10 times in a 1000-word piece of content, you can calculate keyword density like this: 10 / 1000 = 0. 01 x 100 = 1% keyword density This also can be called keyword phrase density since in many situations your “keyword” may actually be a long-tail keyword or a phrase. Whether it is a keyword or keyword phrase doesn’t change the measurement. Any given piece of content should have a primary target keyword or “seed keyword. ” This is the main focus of the content and matches what users on Google are searching for when they find your page. You will use this keyword throughout your content a certain number of times. Now that you understand what keyword density is, let’s answer the question of how many keywords you should use in your content. How Many Keywords Should I Use in My Content? Generally, you will... --- ### Best 10 Robots.txt Generator Tools > Looking to create a robots.txt file? Markitors has you covered! Read our guide to the best free robots.txt generator tools on the web. - Published: 2021-08-18 - Modified: 2021-08-18 - URL: https://markitors.com/best-robots-txt-generators/ - Categories: SEO, Technical SEO When it comes to your website, it’s important to put your best (digital) foot forward. This may mean keeping some pages hidden from Googlebot as it crawls your site. Luckily, robots. txt files allow you to do just that. Below, we’ll discuss the importance of robots. txt files and how to simply generate robots. txt with free tools. What Is a Robots. txt File? Before we get into the super helpful (not to mention free! ) robots. txt generator tools you should check out, let’s talk about what a robots. txt file actually is and why it is important. On your website, there may be pages you don’t want or need Googlebot to crawl. A robots. txt file tells Google which pages and files to crawl and which to skip over on your website. Think of it as an instruction manual for Googlebot to save time. Here’s how it works. A robot wants to crawl a website URL such as http://www. coolwebsite. com/welcome. html . First, it scans for http://www. coolwebsite. com/robots. txt and finds: The disallow section tells Google (or another search engine bot specified) to skip crawling certain elements or pages of a website. Want to know more? Read our helpful Robots. txt guide. Here are some examples of some popular sites’ robots. txt files: Apple Apple’s robots. txt files include a range of pages around its retail and mobile shopping experience. Starbucks In this example, Starbucks has implemented a crawl delay. This represents how many seconds a... --- ### How To Optimize Images on WordPress for SEO > Optimize images for SEO with Markitors' guidelines. Improve your site's speed and search engine ranking. - Published: 2021-08-17 - Modified: 2023-08-17 - URL: https://markitors.com/optimize-images-for-seo/ - Categories: SEO Ah, the power of a well-crafted image. The right picture can break up blocks of text, help explain a complex topic, and even entice readers to stay on the page longer. But simply uploading and publishing an image won’t cut it. For best SEO results, you need to optimize images. Optimizing an image is an essential step to take when posting on your website. Images are just as important for SEO as text and need to be considered in strategy. Read on to find out why you should optimize images and explore the best WordPress optimization plugins. What Does It Mean To Optimize an Image? Let’s start with the basics. To optimize an image means reducing the size of the image while maintaining the highest quality. This also involves ensuring that it is in the right file format, with the right dimensions and resolution. There’s a bit more involved in image optimization. Below, we’ll dive into the why and how of this important step. Why Should You Optimize Images for WordPress? So, why is it important to optimize your site’s images for WordPress? Optimization of your site is key to ranking higher on Google, and images are a big part of most websites. In fact, SWEOR found 75% of consumers admit to making judgments about a company’s credibility based on its web design and image quality. Optimized images can increase your page’s loading speed significantly. This means Google is able to crawl your site faster which impacts SEO. Page speed... --- ### How to Choose Long-Tail Keywords the Easy Way > Identifying long-tail keywords to use can be difficult. Read on to learn what long-tail keywords are and how to use them in an SEO strategy. - Published: 2021-08-17 - Modified: 2021-08-17 - URL: https://markitors.com/long-tail-keywords/ - Categories: SEO Long-tail keywords can sometimes be challenging to come up with when doing keyword research for your site’s SEO strategy. We’re going to take a look at what long-tail keywords are, how to identify them, what role they play in your site’s keyword strategy, and show examples of when to use them. What Are Long-Tail Keywords? Long-tail keywords are phrases or more specific keywords that people search for on Google that are some variation of a primary keyword (or seed keyword). The phrase “long-tail” is meant to illustrate a section of a distribution graph. These keywords are longer, less popular, and more unique, yet they make up a “longer tail” of the distribution of searches associated with a primary keyword. You can see this reflected in this example graph from Ahrefs. Websites strategically target long-tail keywords rather than primary keywords because they’re less competitive. Keywords that are less competitive are easier to rank for and don’t require as much content to answer. All businesses should take advantage of this simpler way to drive organic traffic to their websites. Read on to learn how to identify long-tail keywords and when to use them. How To Identify Long-Tail Keywords Now that you know you want to go after long-tail keywords, the next step is identifying which keywords to target. This can be simpler than you might think. Luckily, there are SEO tools to help find the best keywords for your content. Google Search Results Auto-Suggest One of the easiest ways to identify long-tail... --- ### SEO Word Count: How Long Should a Blog Post Be? > Wondering if there’s a perfect word count for a blog post? Truth is, there’s not. Find out how to decide the word count for your blog post in this article! - Published: 2021-08-16 - Modified: 2021-08-17 - URL: https://markitors.com/blog-post-word-count-for-seo/ - Categories: SEO, SEO Content Creating blog content can be a challenging task. There are many factors that play into the success of any blog post such as keyword usage, topic, images, structure, links, length, etc. Many people ask themselves, “How long should the ideal blog post be for SEO? ” To prevent any misconceptions, let’s start with a couple of things to know about ideal blog post length, word count, and search engines. Word Count and Search Rank Have No Direct CorrelationYes, you read that right. A lot of people think that word count has a direct impact on how their page ranks on search engines. This is not true. There are many SEO factors that determine Page Rank such as keyword density, number of backlinks, domain authority, etc. Word count can help with certain ranking factors but is not a factor itself. We know this from what the data tells us. Backlinkco. com, one of our favorite SEO blogs, analyzed 11. 8 million Google search results and found that there is no direct correlation between word count and search engine rankings. Pages with lower word count are as likely to rank on the first search results page as pages with a higher word count. Search Engine Kit shares that John Mueller, a Senior Webmaster Trends Analyst at Google, said:“From our point of view the number of words on a page is not a quality factor, not a ranking factor. So just blindly adding more and more text to a page doesn’t make it... --- ### What Does a Meta Description Do for SEO? > Do meta descriptions affect SEO? Read this article to learn the importance of meta descriptions and how to write great ones for your business! - Published: 2021-08-10 - Modified: 2021-08-23 - URL: https://markitors.com/meta-description-for-seo/ - Categories: SEO, Technical SEO Why do meta descriptions matter for SEO? Can’t they all just be the same for your website’s pages? Meta descriptions are an important piece of the search engine optimization puzzle. And, no, they should never be the same for multiple pages! Today, we’re going to talk about what they are, why they matter for SEO, and how to write descriptions that are optimized. What is a Meta Description? A meta description is the short description under the title tag of a web page on search engine results pages (SERPs). It is meant to briefly describe what the page is about and convince users to choose your page over other pages in search results that show up for their search query. Here is a meta description example from one of Backlinko’s pages on Blog SEO. You can see the meta description is straightforward, informative, and to the point about what the page is about. As you can see, one of the most important aspects of a good meta description is articulating the value a user will get by clicking on the meta title and reading the page. This incentivizes the user to click through to your page, increasing Google’s perception that your page matches the user’s intent. Why Does a Meta Description Matter for SEO? A meta description’s primary purpose for SEO is increasing click-through rate (CTR). According to Search Engine Land, “Click-through rate measures the number of people who click a link against the total number of people who had... --- ### How to Use Canonical Tags to Manage Your Duplicate Content > Why are canonical tags important for SEO? Read Markitor’s guide to learn about how to use canonical and non-canonical tags to improve SEO. - Published: 2021-08-04 - Modified: 2021-08-17 - URL: https://markitors.com/canonical-tags/ - Categories: Technical SEO, SEO What are you supposed to do to manage duplicate content on your website? Duplicate content with multiple URLs in a site’s content management system can spell possible trouble for that site’s SEO. The solution? Canonical tags. We are going to dive right into what a canonical tag is, how they affect SEO, how to use them for duplicate content purposes, and best practices. What is a Canonical Tag? A canonical tag is a piece of HTML that tells search engine crawlers which version of a page or URL you want to appear in search results for a given topic. This is beneficial because it can help you avoid common issues with duplicate content on multiple pages. A canonical tag is written as rel=“canonical” in the section of a page's HTML source code. The tag specifies your “master” URL or preferred version of the URL for search engine bots to crawl. A canonical tag and canonical URL are different in form. The tag is the short piece of code and the canonical URL is the full link address of the web page. Why are Canonical Tags Used for Duplicate Content? If you have pages on your site with duplicate content, search engine bots and crawlers may either rank both of your pages or only one of your pages. But what if they’re ranking the page you care about less or don’t want as many users to see? With canonical tags, we can guide search engine bots and crawlers to our preferred... --- ### 9 Physical Therapy Blog Topics to Stretch Web Traffic > Boost your physical therapy blog's traffic with Markitors' topics. Engage more patients and grow your practice. - Published: 2021-08-04 - Modified: 2023-08-17 - URL: https://markitors.com/physical-therapy-blog-topics-to-stretch-web-traffic/ - Categories: Industries What is one topic that physical therapists can blog about to help stretch web traffic? To help physical therapy (PT) clinic owners increase traffic to their site, we asked business leaders and marketing specialists this question for their best blog advice. From writing a Q&A style post to sharing patient success stories, there are several article ideas that may help you generate more website visits. Here are nine physical therapy blog topics to stretch web traffic: Address Lower Back Pain Write a Q&A Style Post Blog About Knee Pain Remedies Help Relieve Hip Pain Give Tips on At-Home Solutions Add an Exercise Video Share Patient Success Stories Warn About Sedentary Lifestyles Discuss Shoulder Pain Address Lower Back Pain Lower back pain is a very common issue among adults, especially since working from home has become so common. People are sitting at home for hours bent over a desk. Back pain has surged in the past year. Physical therapists can use this opportunity to blog about tips and tricks, as well as how-to guides, to ease and prevent back pain. Kiran Gollakota, Waltham Clinic Write a Q&A Style Post As a physical therapist, there’s no doubt you get the same questions over and over again. Consider doing a question and answer style post to give your take on commonly asked questions in the realm of PT. These can be general questions you receive that aren’t dependent on a specific client’s situation. This is a great way to show your expertise and... --- ### How We Create Backlinks in SEO > Creating high-quality backlinks is the hardest thing to do in SEO. Learn how we create backlinks, and how to create backlinks for your business. - Published: 2021-07-27 - Modified: 2021-08-17 - URL: https://markitors.com/how-to-create-backlinks-seo/ - Categories: SEO Creating high-quality backlinks is the hardest thing to do in SEO. Why? Because convincing one website to link to another isn't an easy task. There's several link building strategies in SEO. There's guest posts, which requires patience and bit of link building etiquette. Then there's popular tactics like broken link building, unlinked mentions, reverse engineering competitors, link reclamation, skyscraper content, and even black hat SEO tactics like paying for backlinks. We've tried them all, given up on them all, and created our own backlink building strategy designed specifically for small businesses. It's called Terkel. Terkel is a HARO alternative that connects brands with expert insights. Small businesses answer questions pertaining to their expertise on the Terkel platform and get their insights published in a piece of content with backlink attribution to their company website. In this post, we'll dive into some of the FAQs we receive by executing our digital PR services through Terkel. Our hope is that these insights can help educate small businesses on how to create backlinks in SEO. How do these backlinks help drive traffic to my site? The types of backlinks we place are focused primarily on increasing the organic traffic of your website, and not necessarily referral traffic. To dive deeper into this, the goal of our placements is to increase the authority of your website so that your content can outrank competitors. Our strategy is to use these placements to increase Domain Rating, which will increase the overall URL Rating of every page... --- ### What is Anchor Text & Why It Matters for SEO > We explain exactly what anchor text is, how to use it, and why it matters for SEO. Using anchor text is essential for hyperlinking - read and find out why! - Published: 2021-07-21 - Modified: 2021-09-27 - URL: https://markitors.com/what-is-anchor-text/ - Categories: Technical SEO Anchor text. You’ve probably heard of it but may not know exactly what it is or if you are using it properly. You’ve come to the right place to learn more about it! We’re going to explain what anchor text is, how to best use it, and why it matters for SEO. Let’s jump in. What Exactly is Anchor Text? Anchor text, also called link text, is the clickable text on a page that is usually blue and underlined. It can also be bolded, not underlined, or a different color such as Markitors’ signature green. The point of anchor text is to explain why there’s a link in the text and to inform a reader of what page they will land on if they click the link. Here is an anchor text example: shameless plug here : ) Markitors can be described as an SEO agency. In this instance, “SEO agency” is the anchor text used to link to Markitors’ home page because we as a company are an SEO agency. It’s significant to note that using the keyword “SEO agency” as the link text is strategic because it will affect our website’s rank for that specific keyword. You’ll want to be scarce with how often you do this when linking to external pages (external links), but it’s completely reasonable to do this quite consistently linking to pages on your site (internal links). Anchor text is also an important component of a backlink. Backlinks are when another website links to... --- ### How to Remove a Page From Google's Index > When would you want to remove a page from Google’s index and how do you prevent Google from indexing a page? Read on to learn the answers and more. - Published: 2021-07-12 - Modified: 2021-07-12 - URL: https://markitors.com/remove-page-from-google-index/ - Categories: Technical SEO As SEO gurus, we spend much of our time trying to figure out the best ways to get our web pages to rank on search engines like Google. It’s not often we consider removing pages from our website or purposely preventing Google from indexing our pages. But should we? We’ll break down why removing a page from Google’s index may actually be beneficial at times and how you can hide your pages from Googlebots. Why You Might Remove a Page From Google Index Users click onto a website from a search engine results page (SERP) to interact with content that answers or informs their search query. However, sometimes Google will index pages that you may not really want showing up on SERPs. You’ll most likely want to go in and remove those pages from Google’s index. Let’s talk about what those pages might look like and how you can ensure that users have a great experience on your website. Low-Quality Content In the world of SEO, publishing high-quality content on your website is a primary component of marketing. When we say high-quality, we mean content that actually answers a user’s query and matches relevant keywords. Low-quality content typically refers to pages with thin content, outdated or duplicate information, or even content with a high amount of grammatical errors. If you have content on your website that doesn’t answer a user’s search query or provide them relevant information, it might be best to remove the page from Google’s index or prevent... --- ### What is Google Analytics 4 and Why Should You Use It? > Curious about how to create a Google Analytics 4 property and what new changes have been introduced? Check out the Markitors guide to GA4. - Published: 2021-06-28 - Modified: 2021-09-27 - URL: https://markitors.com/google-analytics-4-property/ - Categories: Technical SEO, Analytics, SEO When it comes to growing a website, data is one of the most valuable assets for any business, regardless of size or industry. For small businesses, Google Analytics is a simple and reliable way to track important website data and analyze this information to make well-informed marketing decisions and build a successful SEO strategy. Read on to find out more about Google’s 2020 software update, Google Analytics 4, and how it can help you learn more about your customers, track relevant KPIs, and improve SEO. What is GA4? Introduced in 2020, Google Analytics 4 is an update to Google’s widely-used data collection and analysis software, designed to help businesses with an online presence learn more about their customers. Google Analytics 4 is meant to address some of the most prominent trends affecting Search Engine Optimization, such as shifting policies regarding user privacy and the widespread use of smartphone applications. What are the advantages of using GA4? One of the most significant advantages of transitioning to Google Analytics 4 is the software’s use of machine learning and predictive analytics to fill in potential gaps in data and give businesses greater insight into customer behavior. By integrating tracking on both the web and mobile applications, Google Analytics 4 properties allow for a better understanding of the full customer lifecycle. Google Analytics 4 properties also allow for new features such as the ability to customize events and easily implement cross-domain measurement without the need to manually edit a website’s code. How do UA... --- ### Banned Instagram Hashtags 2023 - Tags You Didn’t Know Were Blocked > Instagram is fighting back against spammers and bots with new Banned Instagram Hashtags in 2023 - and many of them, you would never expect. - Published: 2021-06-18 - Modified: 2023-03-06 - URL: https://markitors.com/banned-instagram-hashtags/ - Categories: Digital Marketing Spammers and bots and trolls, oh my! Whether it’s a comment from a foreign account saying “very nice photo” for the 67th time or the ever-so-popular, non-convincing sales pitch of “Great content! DM me, let’s talk! ”, bots seem to be taking over the ‘Gram. Due to an increase in fake accounts and false activity, Instagram is fighting back. They are continually implementing more and more methods to catch bots in their tracks. Most recently, some of these changes have included monitoring unauthorized app usage, targeting Instagram users who publish duplicate content and hashtags, and the most terrifying, shadow banning accounts. Although this is a great way to eliminate spam, Instagram’s bot detection methods are beginning to cause issues for the everyday Instagrammer. Yes, we’re talking about banned hashtags. What exactly are Instagram banned hashtags? Of course, we all know that using hashtags can increase the reach of your posts on social media. But, what many people don’t know is that using the wrong hashtags can actually hurt the engagement on your Instagram account. Why? Because Instagram is flagging your account for spam. Put simply, banned hashtags have been put in place to stop the reach of spammy Instagram accounts. Although this is a good-intentioned algorithm update, it means you need to stay on top of banned hashtag additions. And what happens if I use Instagram Banned Hashtags? Although some hashtags only have a temporary ban, many are permanent. And, what happens if you use these banned hashtags? You risk... --- ### How to Use Real Estate Agent Directories for Local SEO > To help you leverage local directories to improve SEO for your real estate business, we asked real estate and business leaders for their best SEO tips. - Published: 2021-05-25 - Modified: 2024-10-10 - URL: https://markitors.com/real-estate-directories-for-local-seo/ - Categories: Industries What is one way a real estate agent can leverage local directories to improve SEO? To help you leverage local directories to improve SEO for your real estate business, we asked real estate experts and business leaders this question for their best SEO tips. From sprucing up your Google My Business profile to optimizing your listings, there are several tips that may help you leverage local directories to improve SEO. Here are seven ways a real estate agent can leverage local directories to improve SEO: Spruce up Your GMB Profile Create a Flow for Directory Visitors Build Presence on Relevant Sites Prioritize Accurate Listings Ask Clients to Write Reviews Leverage Local SEO Optimize Your Listings Spruce Up Your Google My Business Profile Strong local SEO starts with an optimized Google My Business (GMB) profile. If you haven’t done so, claim your business and get to work filling in the relevant information. Ensure that your profile contains all the necessary data, including pictures, hours of operation, and a list of products and services. As you build up citations in other directories, your GMB profile will gain prominence. This strategy gives you a chance to appear in the coveted “map pack” spot when users search for businesses near them. So be sure to use your GMB profile in conjunction with directories for the best local SEO results. Claire Routh, Markitors Create a Flow for Directory Visitors Local directories will, of course, link to your website—which gives it a boost in ranking. However,... --- ### We're Hiring: Community Partnerships Intern > Join Markitors as a Community Partnerships Intern. Make a difference while learning valuable marketing skills. - Published: 2021-05-25 - Modified: 2023-08-17 - URL: https://markitors.com/community-partnerships-intern/ - Categories: Careers They don’t teach Community Partnerships in college. Come intern with us. Our Mission: Terkel is a Markitors owned knowledge platform that creates community-driven content featuring expert insights. Our mission is to connect brands with trusted experts... and to give “voice” to the uncelebrated. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Now, for the details. We are looking for a Community Partnerships Intern. The sole responsibility of a Community Partnerships Intern is to establish new strategic community partnerships with small business-focused brands. Working in an Agile team, these partnerships and marketing opportunities result in branding and ultimately helps drive organic search efforts for Markitors and our clients. This position requires passion, energy & persuasiveness, and a commitment to the details. What’s a day-to-day look like? Here it is. Establish new strategic community partnerships with colleges, community organizations, and small business-focused brands to successfully drive mutual branding and content initiatives Prospect potential partners using tools like Ahrefs Build outreach lists with contact information through Pipedrive CRM Nurture new and old relationships with community partners in Phoenix Drive partner satisfaction with brands like Calendly, GoDaddy, SHRM, University of Arizona, and more by notifying points of contact about article developments Work directly with Digital PR teams to identify strategic community partnerships Ready to grow... --- ### Learn to Submit a Sitemap to Google > Your sitemap needs to be submitted to Google for crawling, indexing, and ranking. Here's how to add your sitemap and track its status. - Published: 2021-05-18 - Modified: 2021-07-09 - URL: https://markitors.com/submit-sitemap-to-google/ - Categories: Technical SEO, SEO A sitemap is a file that contains a list of all the URLs that live on your website (text, images, videos, PDFs) and how they interlink. Search engines use it to intelligently navigate your pages so that they can later be indexed and served or ranked. A sitemap is a vital, arguably critical, part of your website's structure to achieve search engine visibility. Without a sitemap, Googlebots (Google’s site crawlers) won't be able to crawl your pages, and your website will likely never show up in search engine results pages (SERPs). Once you have already created your sitemap, whether auto-generated or manually coded, the next important step is to submit it to Google. Where Can I Find My Sitemap? After you have created your sitemap, you should give it a home in the back end of your website, ideally inside the root folder. On the front end, the recommended place for your sitemap is the bottom of your home page. When you're ready to submit it to Google for crawling, you can easily find the sitemap by typing yoursite. com/sitemap. xml for a single file. If you have multiple sitemaps, you will likely find them as yoursite. com/sitemap_1. xml, yoursite. com/sitemap_2. xml, and so on. Prerequisites to Submit Your Sitemap to Google “Submitting” a sitemap does not mean actually uploading the file to Google. This action simply tells the search engine where to find the file on your website. But before you go ahead and submit, there are certain conditions... --- ### How to Get Google to Index My Site > You want your content on the first page of Google and we want that too, but first you have to get Google to index your site. Let us teach you how. - Published: 2021-05-18 - Modified: 2021-07-09 - URL: https://markitors.com/get-google-to-index-site/ - Categories: Technical SEO, SEO We all know the goal of creating new content on a website is to gain visitors. For that to happen, your content has to be indexed by Google so when someone makes a related search Google can pull up your URL and lead them to your website. You may be wondering now, “How do I get Google to index my site? ” Well, there’s actually a few different ways, so read on to find out which one works for your site. What is Google Indexing? If you want your website to appear on Search Engine Results Pages (SERPs), Google has to index your pages. The technical SEO process of indexing begins when Googlebots find your site. We’ll discuss ways to bring Google to your site in the next section. Once Google has found your site, Googlebots crawl your information and send it back to Google’s servers to be indexed. Finally, Google processes your information and stores it until a search is made that fits your content. We recommend that before you invite Google to your website, you double check that your content follows Google’s Webmaster Guidelines so it makes its way to SERPs once indexed. How Do I Get Google to Index My Site? One of the best parts of Google’s system is that it gives you plenty of options for how to get your site indexed. If you’re looking for a timely index or are willing to wait a bit for your content to appear, Google has an index... --- ### Why Are Orphan Pages a Problem for SEO? > Orphan pages affect SEO efforts by hurting the UX and limiting ranking opportunities. Know how to find orphan pages and how to fix them. - Published: 2021-05-17 - Modified: 2021-07-09 - URL: https://markitors.com/orphan-page-seo/ - Categories: Technical SEO, SEO Orphan pages are web pages that do not have any hyperlinks pointing to them. They exist on your website, but no human reader or bot has paid them any attention. Because housing orphan web pages can weaken your search engine optimization (SEO) efforts, you need to identify where they are and resolve them immediately. In this article, we discuss what they are, what causes orphaned pages, and how to fix the most common orphan issues. What is an Orphan Page? An orphan page is a page without any links from anywhere on your website. The absence of links means that no visitor or site crawler can access it, too. Search engine crawlers typically find pages either by following a link from another page or by seeing their URLs listed in your sitemap. If your page does not show up through these channels, regardless of how optimized the content is, then it's a wasted ranking opportunity. Is Having an Orphan Page Bad? Orphan pages lead to a frustrating user experience and poor crawl results. Without an identity or a sense of how the page fits into the entirety of your site, no authority is passed, and there's no way for search engines to evaluate its relevance. Why is an Orphan Page a Problem for SEO? Orphan pages are serious SEO problems because they lead to crawl wastage, poor traffic, and low to nonexistent PageRank. When low-quality pages eat up a large chunk of your crawl budget, you end up spending more... --- ### What is a Robots.txt File? > Sometimes, we don’t really want all the files that make up our website to appear in a Google search. Learn how a robots.txt file can help with that. - Published: 2021-05-17 - Modified: 2021-07-09 - URL: https://markitors.com/what-is-robots-txt/ - Categories: Technical SEO, SEO Creating a website is a monumental task. On top of creating engaging content and showcasing all your wonderful services, you have to remember elements like design and media. However, when a user searches for your content, you might not want all your media files to appear individually on the search engine results pages (SERPs). That’s where robots. txt files come in. What is a robots. txt file, you ask? Let’s dive into it. What Is Robots. txt? Robots. txt serves as a kind of instruction manual for crawlers. It lets web crawlers know what pages and files can be crawled for indexing and which ones can’t. Generally, robots. txt is used to control crawler traffic to your website, so it doesn’t become overwhelmed with crawler requests. The best use for robots. txt files is for hiding website elements like audio or script files from appearing on Google. It’s important to note that robots. txt files are not meant to be used as a way to hide pages from Google. If your goal is to keep content from being crawled, you’ll want to use the noindex function, but we’ll get into that later. The Robots. txt Format When it comes to robots. txt formatting, Google has a pretty strict guideline. Every website is only allowed one robots. txt file, and that file has to follow a specific format. The highest priority when it comes to creating a robots. txt file is to make sure it’s placed in the root of your... --- ### Software Engineering Intern – Full Stack Development > Join Markitors as a software engineering intern and work on exciting full-stack development projects. - Published: 2021-05-13 - Modified: 2023-08-17 - URL: https://markitors.com/software-engineering-intern-full-stack-development/ - Categories: Careers We are looking for a Software Engineering Intern, Full Stack Development. As a Software Engineering Intern, you will help Markitors fulfill its mission to connect small businesses with their customers. In this role you’ll not only work on writing code for the Terkel Applications, but also participate in the brainstorming sessions with the team for choosing the best features to help improve Terkel, our knowledge platform. We are looking for someone who has the intuition to work in a collaborative environment. If you have the above-mentioned qualities with strong technical skills in Full Stack Web Development, please apply for this role. This position requires an strong technical knowledge, a willingness to follow a well-defined process pioneered by our CEO, passion, energy, entrepreneurial spirit, and a commitment to the success of small businesses. Start Date: August 16, 2021 End Date: Friday, December 3, 2021 What’s a day-to-day look like? Here it is. Create REST API endpoints for integration between client and back-end services. Develop new features for the website using Angular front end, Node. js services with a focus on positive end-user experience. Deploying code from GitHub to the cloud on Azure, leveraging different Azure services. Create good quality extensible code, avoid code smell, and refactor existing code base to increase readability and performance. Attend Agile – Scrum calls and brainstorm ideas during all the meetings to bring diversity on the table Work directly with CEO and Product Managers to enhance existing features or to develop new features for Terkel Follow... --- ### We're Hiring: Head of Learning & Development > Join Markitors as Head of Learning & Development. Shape the future of our training programs. - Published: 2021-05-12 - Modified: 2024-10-10 - URL: https://markitors.com/head-learning-development/ - Categories: Careers We are looking for a Head of Learning & Development. Markitors is an SEO company for small businesses. Our mission is to connect small businesses with customers... and to have a good time doing it! Our vision is to become the nation’s largest locally focused SEO company. We are looking for a leader to help build the best company culture by focusing on learning and development. Key Objectives Create new revenue stream by developing an SEO training product for small businesses Create talent pipeline by developing an ongoing internship training program Reduce onboarding times for new employees and new clients Establish Markitors as the #1 SEO company in the US for small businesses through thought leadership In other words, success in this role will be measured by revenue from SEO training, number of interns who turn into full-time hires at Markitors, as well as the increase in employee capacity and client trust through an internal and external educational onboarding process. Why You Are The Best Person In The World For This Role 4. 0 GPA & Personality GMAT / PhD / Professor Aspirations You know SEO in and out You love and care about small business (including, our small business) You’ve experienced starts and stops of a Learning & Development program to know what works, what doesn’t, and what has potential but needs further development Impeccable communication skills, both internally and externally Main Responsibilities You’ll live learning and development. You have risen through the ranks at an SEO agency, worked... --- ### We're Hiring: Partnerships Manager - Published: 2021-05-12 - Modified: 2021-05-12 - URL: https://markitors.com/partnerships-manager/ - Categories: Careers We are looking for a Partnerships Manager. As a Partnerships Manager, you will help Markitors fulfill its mission to connect small businesses with their customers. You will manage Community Partnerships to ignite grassroots marketing efforts for small businesses while creating exposure and awareness for Markitors, our partners and our clients. These partnerships and marketing opportunities result in further branding for Markitors as the “#1 SEO company for small businesses” and ultimately helps drive organic search efforts for our clients. This position requires passion, energy & persuasiveness, and a commitment to the small business community. What’s a day-to-day look like? Here it is. Establish new strategic community partnerships with colleges, community organizations, and small business-focused brands to successfully drive mutual branding and content initiatives Manage a small team of Community Outreach Specialists to hit daily outreach activities and achieve partner goals Prospect potential partners using tools like Ahrefs Build outreach lists with contact information through Pipedrive CRM Nurture new and old relationships with community partners in Phoenix and other target cities for Markitors Serve as Markitors public spokesperson in Arizona organizations including Local First Arizona, University of Arizona, Grand Canyon University, AZBigMedia, BestCompaniesAZ, Tempe Chamber of Commerce and more Drive partner satisfaction by empowering association leaders through training and support to utilize their content partnership successfully Work directly with Digital PR Manager to identify strategic community partnerships and place content in authoritative outlets Ready to make an impact for small businesses? Here are the things that stand out on a resume... --- ### Content Editor Intern > Become a content editor intern at Markitors. Improve your skills in a dynamic digital marketing environment. - Published: 2021-05-11 - Modified: 2023-08-17 - URL: https://markitors.com/content-editor-intern/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Now, for the details. We are looking for an Content Editor Intern. The sole responsibility of a Content Editor Intern is to proofread, edit, and put the finishing touches on the content our agency produces. Community Managers love having you on the team. People give you props for brand consistency. Readers don’t think about whether you exist because your content looks flawless. What’s a day to day look like as a Content Editor Intern? Here it is. Review, select, and edit expert insights from our knowledge platform, Terkel Proofread, re-structure and improve community-driven blog posts for grammatical errors and writing style Work hand-in-hand with our Community Managers to review and select panelists based on Google's E-A-T Content Guidelines Edit content with respect to each contributor's unique brand, tone, and voice Attend Agile meetings to brainstorm ideas, prioritize sprints, and to bring diversity on the table Ready to help create content that ranks in search engines? Here are the things that stand out on a resume when we evaluate candidates: Pursuing a Bachelor’s Degree in Marketing, Business, English or Journalism Or pursuing a Certificate in Creative Writing or... --- ### Technical SEO Intern > Join Markitors' technical SEO internship program. Learn practical SEO skills in a dynamic environment. - Published: 2021-05-10 - Modified: 2024-10-10 - URL: https://markitors.com/technical-seo-internship/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Now, for the details. We are looking for a Technical SEO Intern. You have a basic understanding of HTML and WordPress. You possess a curiosity as to how SEO works. Welcome to our Technical SEO internship, where for a full fall semester you'll be learning the ins and outs of SEO at a digital marketing company that ranks on the first pages of Google search results for the term, "digital marketing company. This Technical SEO internship is hands-on, where you'll be working in tandem with our Technical SEO Manager. Let's just cut to the chase. Here's what an average day to day looks like: Publish blog posts and landing pages to various CMS systems like WordPress, SquareSpace, Shopify, and more Optimize images and content for SEO (search engine optimization) Conduct Technical SEO audits for home and primary pages of our clients Analyze Google Search Console for trends, opportunities, and immediate fixes Improve site speed, which includes tactics like image optimization Execute internal link building strategies to help raise the visibility of our clients Confirm access to Google Properties Diagnose and research website indexing or crawling issues Your... --- ### 7 Banking Marketing Ideas to Get New Customers > To help your bank acquire new customers, we asked business leaders and PR experts this question for their best advice. - Published: 2021-05-10 - Modified: 2021-08-18 - URL: https://markitors.com/banking-marketing-ideas-to-get-new-customers/ - Categories: Industries What is one marketing idea you have for a bank to get new customers? To help your bank acquire new customers, we asked business leaders and PR experts this question for their best advice. From focusing on the future investor to prioritizing good customer service, there are several marketing tactics that a bank can use to gain new customers. Here are seven marketing ideas for banks to acquire new customers: Focus on the Future Investor Market Your Bank on LinkedIn Offer a Referrals-Based Rewards Program Revisit Your SEO Strategy Make Banking Approachable Build a Community-Centered Story Prioritize Good Customer Service Focus on the Future Investor One fun idea to gain new customers is to focus on the future banker. While this strategy might not win you a customer today, your stream of future investors will be there soon enough. As a mom to teenagers, establishing good money habits early is so important in our family. Having my banking institution offer courses for my teen would not only strengthen my relationship with the bank but would also ensure the teen accounts would be established there, as well. Jenn Christie, Markitors Market Your Bank on LinkedIn Social media can assist in identifying and highlighting financial milestones for your clients’ during their journey with you. For example, you can leverage your LinkedIn profile as a portfolio to market to future prospects. During the course of your business relationships and partnerships, you can share the development of your clients since signing on with you.... --- ### Does Readability Affect SEO? > Does readability affect SEO? Learn how important readability is to search engine optimization, and take away tips on how to improve readability. - Published: 2021-05-07 - Modified: 2021-07-26 - URL: https://markitors.com/does-readability-affect-seo/ - Categories: SEO Does Readability Affect SEO? If you want to hit that top position in Google ranking, you absolutely must optimize the SEO readability of your website content. Why? Because when your content is easy to read and understand, your website visitor is more likely to stick around. They’ll be more likely to flick through your other blog posts, check out your service pages or e-commerce store, and perhaps even hit that ‘buy’ button. Overall, they’ll have a better experience on your website and be more likely to keep coming back if you have perfected your SEO readability. Those Google search bots know this. They want to ensure that every single online search experience is as enjoyable as possible and connects us with the information we’re looking for. By playing the game and optimizing the readability of your blog posts and website content, you can improve your SEO efforts and start growing your business organically. For this blog post, we teamed up with the language experts at the online language analysis tool Text Inspector to explain more about SEO readability. Keep reading to discover what readability is, how it works with SEO to boost your rankings, and finally, how you can assess your website’s readability for free. What is readability? Readability refers to how easy it is for someone to read and understand a given text. This depends on a wide range of unique factors, including how complex the text is, the difficulty of the vocabulary, and the number of syllables per... --- ### How to Use Physical Therapist Directories for Local SEO - Published: 2021-05-06 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-use-physical-therapist-directories-for-local-seo/ - Categories: Industries What is one way a physical therapist can leverage directories to improve local SEO? To help your physical therapy company leverage directories, we asked SEO experts and business leaders this question for their best advice. From getting listed in multiple directories to utilizing google’s tools, there are several ways that your company can improve local SEO. Here are six ways that your physical therapy company can leverage directories to improve local SEO: Get Listed in Multiple Directories Drive Local SEO With Directory Listings Be Consistent Across the Internet Emphasize Your Location Leverage Directory Tools Make Google Your Best Friend Get Listed in Multiple Directories Local SEO is a great path to improving online visibility. One way to strengthen local SEO is to boost the number of citations your practice has. Getting listed in multiple physical therapy directories is a great way to accomplish this. An ideal citation will include your business name, address, and phone number (NAP). Make sure this information is up to date and accurate! If you don’t know where to start, contact a SEO agency that can help you get visibility on online directories. Kayla Centeno, Markitors Drive Local SEO With Directory Listings Online directories are a great way to establish your business as trustworthy and relevant. The more users can find about your business, the easier it is for users to trust your business as legit and view your business as an authority in the field. Getting your business listed will also drive search engine optimization.... --- ### How Google Web Crawling Works > Google web crawling works via a network of links on your pages. Find out how web crawlers work and how to optimize your site to achieve positive results. - Published: 2021-05-05 - Modified: 2021-07-09 - URL: https://markitors.com/how-google-web-crawling-works/ - Categories: Technical SEO, SEO Search engines are machines that are designed to meet search intent by providing the best available answers to user questions. They exist to discover and organize information on the internet based on the pages and websites visible to them. Google's web crawling function scours online data and feeds results to the machine so that they can be indexed and ranked for relevance on search engine results pages (SERPs). That said, if you want your page or website to appear on SERPs, you have to give search engines something to crawl. In this article, we talk about how web crawlers work, how crawling fits into SEO, and what you can do to improve your results. How Does Google Search Work? To have a better grasp of web crawlers' search engine behavior, we should understand how Google Search itself generates web page results. The three steps that Google follows are crawling, indexing, and serving. 1. Crawling A Google website crawl is basically the search engine using bots (also called spiders) to discover new and updated content through a network of hyperlinks. The discovery process is not limited to a webpage and can include videos, images, PDF files, etc. , provided that they have links on them. The networking can start from a known page (like a home page) or via a sitemap. 2. Indexing After a page is found, Google then tries to understand what it's about and stores the information into a massive database (Google index). This process is called indexing.... --- ### How to Create a Sitemap of Your Site > A sitemap enables Google to crawl your website intelligently. Read more to know how to create a sitemap manually, using a plug-in, or through software. - Published: 2021-05-05 - Modified: 2021-07-09 - URL: https://markitors.com/how-to-create-a-sitemap/ - Categories: Technical SEO, SEO A sitemap is a file that lists all the important page URLs on your website to help search engine bots intelligently crawl through them for later indexing and ranking. It is created by you or your web developer and contains key details about your pages. These include when the page was last modified, the frequency of modifications, and its priority number compared to the other pages on the same site. In this article, we talk about what a good sitemap looks like, the different ways of creating it, and then touch briefly on important tips about creating a sitemap. Why Do I Need a Sitemap? A sitemap makes it easier and quicker for search engine bots to discover your website and navigate through the different pages within it. When a site crawler like Googlebot (or Bingbot or DuckDuckBot) can read all your URLs, it can then index your pages accordingly, thereby increasing your chances of boosting your rankings in search engine results pages (SERPs). Without a proper sitemap, bots won't see all of your important pages. Worse, they will think that you have duplicate content, which will hurt your PageRank and land you a manual action penalty. You can find out your website’s weak points by conducting an SEO audit. What a Good Sitemap Looks Like All sitemap formats limit a single file to 50MB (uncompressed) and 50,000 URLs. If you have a large website with more than 50,000 URLs, you need to break them down into multiple smaller sitemaps... --- ### 7 Interior Design Blog Ideas to Remodel Your Blog - Published: 2021-05-03 - Modified: 2021-08-18 - URL: https://markitors.com/7-interior-design-blog-ideas-to-remodel-your-blog/ - Categories: Industries What is one topic you'd blog about to attract new customers? To help your interior design blog reach new customers, we asked interior design professionals and business leaders this question for their best blog topics. From news trends made affordable to the value of hiring a professional, there are several blog topics that may help you attract new customers to your interior design company. Here are seven blog topics you can use as an interior designer to attract new customers: Declutter for a Fresh Look New Trends Made Affordable Interior Designer vs. Interior Decorator 3-D Rendering for Remote Customers Value of Hiring a Pro FAQs Educational Blogs Declutter for a Fresh Look If I were an interior designer, I'd blog about how people can declutter and minimize their own space to create a fresh look in any room of their home. This is especially important during a time when people still aren't doing a lot of shopping in person, and supply chain issues make it challenging to buy new furniture. Let's challenge the notion that each bedroom needs a large dresser, that every dining room needs a large hutch, and that every living room needs a couch, loveseat, and armchairs. Most families can get by with a lot less, and decluttering can make a space feel much larger and fresher. Chryssa Rich, Primary Health Medical Group New Trends Made Affordable Design styles change fast, and keeping up with them allows attracting loyal audiences. Regularly showcasing designs that allow achieving desired... --- ### How to Ask Google to Recrawl a Page > Everchanging Google guidelines call for constant website updates, so it’s vital to know how to ask Google to recrawl your site. We’re here to help. - Published: 2021-05-03 - Modified: 2021-07-09 - URL: https://markitors.com/ask-google-to-recrawl/ - Categories: Technical SEO, SEO Googlebots are constantly scanning the web to find and store all the information available. Having an understanding of the technical SEO basics like how to ask Google to recrawl your site is a great start in helping Googlebots narrow in on your content. Below are just a few reasons why having your content recrawled can help your business. Google Recrawling 101 First, let’s start with defining recrawling so you can get a full picture of why it’s an important task to add to your to-do list. What Is Recrawling? Recrawling is the technical SEO process of helping Googlebots scan and analyze your website. It starts with indicating to Google that your site has new or updated pages that need to be added to your already-existing index. Though these pages may eventually be found naturally, you can speed the process along by submitting a request to ask Google to recrawl your site. Why Should You Have Google Recrawl Your Site? One reason to ask Google to recrawl your site is to boost your rankings, particularly with updated content. You may have better optimized your pages or provided updated information that raises the quality of your content, and you’ll want Google to see that. Another reason to have Google recrawl URLs is to help your site gain more traffic. By not crawling and indexing your content, users won’t find it on their search engine results pages (SERPs) and your site won’t gain new visitors. Asking Google to recrawl your page can bring... --- ### Buying Targeted Website Traffic: Why SEO Is Your Best Bet > Buying targeted website traffic can be quite the investment, but is it really worth it? We’ve looked into the process and found the answer for you. - Published: 2021-05-03 - Modified: 2024-10-10 - URL: https://markitors.com/buy-website-traffic/ - Categories: SEO You’ve created a beautiful website filled with products, services, and information that you believe your customers will need. So, how exactly do you get those customers to your website now? One way is to buy targeted traffic that converts. Let’s take a quick look at what that means for you and your website. What Does It Mean To Buy Website Traffic? Buying website traffic simply means investing money into different strategies to increase the number of visitors to your website. This can be done through tactics such as paid advertising on Google or social media campaigns that use each platform’s paid services. With each of these tactics comes a few considerations: Know Your Audience The first step in gaining or buying website traffic is to know your audience. Typically, the process starts with creating a buyer persona that defines your ideal customer. Before investing in a marketing strategy, you’ll want to plan out exactly who you’re targeting and the best tactics to use to do that. Dive into researching your audience, and you’ll be curating traffic to your website in no time! Choose the Right Channel Knowing where your content and advertisements will likely find your audience is another key component to buying website traffic. If you’re targeting a demographic that spends a large amount of their time on social media, you’ll want to choose the platform they’ll visit most frequently. Maybe your audience is using their time to Google search blog articles. In that case, investing time in your... --- ### The Problem With Broken Links on Your Website > No one wants broken links on their website, but how exactly do you fix them? There are actually a few ways, and we’ll happily teach you all of them. - Published: 2021-04-29 - Modified: 2021-08-17 - URL: https://markitors.com/how-to-fix-broken-links/ - Categories: Technical SEO, SEO As an SEO agency, we know that one of the biggest goals for creating engaging content is to keep users on your website. A common method to achieve that goal is to include links to more content or have a reputable source link back to you. Sometimes, though, we run into the problem of broken links that can throw a wrench into our plans. Fortunately, we can teach you how to fix broken links. What Are Broken Links? Link building is a great SEO practice to maintain, at least until a broken link occurs and messes with the quality of your page. Broken links are any links that no longer lead to the page they used to. Commonly, broken links occur because a page has been moved to a new location or removed completely. User error when entering a URL can also lead to an invalid page and create a broken link. Have you ever clicked on a link and received a “404 error” message? If so, you’ve experienced a broken link. Broken Links & SEO Believe it or not, broken links can negatively impact your SEO efforts in a few ways. You could put in weeks' worth of work on link building only to have broken links affect your visitor rates, ranking, and overall SEO value. Let’s take a deeper look at just how broken links can affect your SEO efforts. User Experience Imagine you’re deeply invested in an article, and you notice there’s an internal link offering further... --- ### Google Search Tips and Hacks to Make Life Easier > With so much content on the web to sort through, these Google search tips are bound to make your next search quicker and easier than ever before. - Published: 2021-04-29 - Modified: 2021-08-18 - URL: https://markitors.com/google-search-tips/ - Categories: SEO Finding what you’re looking for has never been easier with Google’s search tips and tricks. Whether it’s trying to figure out the best keywords to use in an article or learning the difference between traditional and digital marketing campaigns, Google is here to make your search experience as seamless as possible. 11 Google Search Tips & Tricks For Your Next Query Google has plenty of helpful tips and tricks to make your next search quick and efficient. Try out some of these nifty Google search tips the next time you’re looking for some new information. Site: Have you ever been looking for a specific article on a site and can’t find it? Using “site:” can help you search that given website for the topic and quickly find what you need, such as “site:markitors. com local businesses. ” Define We’ve all had times where we needed to look up the meaning of a word, and Google has made it easy with the define tool. Simply type “define:” followed by your word, and the definition will appear. Vs If you’re looking to find what kind of competitors might be in the market, using the “vs. ” feature can help you sort through them. Typing a company name, such as Facebook, followed by “vs. ” will show you a list of major Facebook competitors. Link: When looking for a reputable source, it can be beneficial to use the link Google search hack. By typing “link:” followed by the site you’re looking for, Google... --- ### 8 Plastic Surgeon Marketing Ideas to Attract More Patients > If you were in charge of the marketing for a plastic surgeon, what marketing ideas would you use to attract more patients? - Published: 2021-04-29 - Modified: 2024-10-10 - URL: https://markitors.com/plastic-surgeon-marketing-ideas/ - Categories: Industries If you were in charge of the marketing for a plastic surgeon, what marketing idea would you prioritize to attract more patients? To help your plastic surgery business attract more customers, we asked marketing experts and PR professionals this question for their best marketing tips. From securing patient reviews to hosting exclusive meet & greets, there are several marketing ideas that may help your plastic surgery business attract more patients. Here are eight marketing ideas to help plastic surgeons attract more patients: Showcase Your Expertise Secure Patient Reviews Communicate Patient Care Optimize Your Website Post Before & After Images to Instagram Create A Guide To Capture Leads Focus On the Growing Male Market Host An Exclusive Meet & Greet Showcase Your Expertise As plastic surgery becomes more accessible to the general public, curious potential patients are taking to the internet to get their questions answered. Creating videos and blog posts addressing questions around popular procedures is one way to attract new patients. This content can help you come across as authoritative and trustworthy, all while boosting your online visibility. Take note of common questions that patients ask and head online to see what’s being searched regularly. Then, craft content around these high interest topics. Be sure to share snippets of your blog posts and videos across social media to increase your reach. Claire Routh, Markitors Secure Patient Reviews A typical patient path to choosing a health care provider looks like this: check the insurance list of in-network providers, do a... --- ### Black Hat SEO: How NOT to Do SEO According to Google > Black hat SEO tactics violate Google’s guidelines and can have negative effects on your URL rating. We look at risky schemes and potential penalties. - Published: 2021-04-28 - Modified: 2021-07-09 - URL: https://markitors.com/black-hat-seo-tactics/ - Categories: SEO Black hat SEO is heavily frowned upon by the SEO community and is penalized by Google, whether or not it was done on purpose. Black hat tactics have worked to trick search engines into boosting a site’s PageRank in the past. However, Google has since taken action and continues to update its algorithm to weed these shady ranking techniques out and provide an authentic search experience. In this article, we answer the question “what is black hat SEO? ” and explain why it is never the way to get ahead in search results. We also list the most common types of black hat tactics, how Google penalizes each of them, and what you can do if you get a manual action notice from Google. Never Do Black Hat SEO: 3 Reasons Why It will affect your PageRank and visibility on search engine results pages (SERPs). Your site will have a lower PageRank or drop out of SERPs completely when Google issues you a manual action. Until you fix these issues, depending on whether or not Google accepts your reconsideration request, bouncing back to the position you want can be very difficult to achieve. It will lead to a poor user experience. For 2021, Core Web Vitals places weight on UX as a major ranking factor. Because black hat techniques typically lead to empty, gibberish, deceptive, or winding pages, expect to suffer painful penalties. It will hurt your E-A-T. While E-A-T (Expertise, Authoritativeness, Trustworthiness) is a human concept (scoreless and not... --- ### A Recap of Google's Biggest Algorithm Updates Over Time > Keeping up with all of Google’s algorithms can be a difficult task, so we’ve created a list of Google’s greatest hits to make it a little easier. - Published: 2021-04-28 - Modified: 2021-07-09 - URL: https://markitors.com/google-algorithms/ - Categories: Technical SEO When it comes to Google, change is inevitable. With the belief that “there’s always more information out there,” Google is constantly trying to stay up-to-date with new trends and technologies. The challenge businesses face with this philosophy is finding a way to keep up with the updates to Google algorithms and how they affect SEO practices. The way businesses create SEO strategies largely relies on the guidelines and algorithms Google has in place, so it’s vital to know what’s happening within Google. A Timeline of Google Algorithm Changes Since there are plenty of updates out there to keep track of, we’ve decided to make the task a little easier for you. Below is a brief timeline of all the major updates to Google algorithms that have impacted SEO over the years. Florida In November 2003, Google rolled out the first of many algorithm updates. Dubbed “Florida” for how it hit SEO practices like a hurricane, changing the way Search Engine Results Pages (SERPs) appeared across the board. Gone were the days of keyword stuffing in an attempt to rank higher. Common 1990s SEO practices like hidden links were tossed aside in place of new tactics Google was beginning to implement. The Florida Google algorithm update caused a shift toward the idea of creating higher-quality sites that contained relevant content compared to the initial query. Florida paved the way for what we now know as Google’s Webmaster Guidelines. Panda The year 2011 brought about a Google algorithm change that targeted sites... --- ### 8 Things Every Landscaping Website Should Have > To help your landscaping business create the perfect website, we asked tech experts this question for their best website ideas. - Published: 2021-04-13 - Modified: 2021-08-18 - URL: https://markitors.com/things-every-landscaping-website-should-have/ - Categories: Digital Marketing What is one thing every landscaping website should have? To help your landscaping business create the perfect website, we asked tech experts and business leaders this question for their best website ideas. From listing all of your services to including customer reviews there are several website features that may help your landscaping site to be more effective. Here are eight things every landscaping website should have: Install Analytics And Conversion Tracking Add Professional Before & After Photos List Your Services Include Customers Appreciate Pricing Details Detail Your Past Work Present Honest Customer Reviews Showcase A variety Of Styles Curate An Embedded Social Media Gallery Install Analytics and Conversion Tracking Tracking your website analytics and conversion tracking is important for your landscaping website because it gives you insight on your site visitors’ and potential customers’ behaviors. This information will help you in your business strategies for business growth. Make sure to test these every so often to ensure that they are tracking properly and providing the desired metrics. Danielle Ganon, Markitors Add Professional Before & After Photos According to our data, the most important section of a landscaping website is a before and after page with professional photos. Each time we have implemented one of these sections it is the most navigated-to page and results in more time on the page than just after photos. This allows potential customers to see the original yard in a relatable way and allows them to believe that the end result is something that is... --- ### We're Hiring: Director of SEO Content - Published: 2021-04-09 - Modified: 2024-10-10 - URL: https://markitors.com/director-seo-content/ - Categories: Careers We are looking for a Director of SEO Content. The sole responsibility of a Director of SEO Content is to carefully craft content strategies and ensure your team flawlessly executes your vision to drive results for small businesses. Data helps drive your decisions. You edit fast and provide feedback that elevates your team. Clients trust your direction and guidance. Content creators understand your synopses. Deadlines get met through innovation, can-do-itness, and attention to detail. In short, content starts and stops with you. You take ownership of all SEO content our agency creates. What’s a day to day look like? Here it is. Create data-driven SEO content strategies with tools like Ahrefs and Google Search Console Build out and add SEO content ideas into Asana, our project management platform Assign content creation tasks to both internal and external content creators Devise strategies that combine Content and digital PR efforts Manage an internal content creation team by evaluating workloads in Agile Kanban boards, running weekly status meetings, and conducting monthly one-on-one reviews Conduct keyword research to create page titles and meta descriptions during client kick-offs & periodic SEO audits Audit competitors to identify content gaps and opportunities Audit client sites to identify opportunities ranging from internal link improvements to new content ideas Analyze Google Analytics & Google Search Console to identify what’s working, and what’s not Assist client communications team on monthly reporting calls and/or weekly check-ins Read up on the latest trends to continuously innovate on the types of content we... --- ### Software Engineering Intern - Data Science - Published: 2021-04-09 - Modified: 2021-04-18 - URL: https://markitors.com/software-engineering-intern-data-science/ - Categories: Careers We are looking for a Software Engineering Intern, Data Science. As a Software Engineering Intern, you will help Markitors fulfill its mission to connect small businesses with their customers. In this role you’ll not only work on coding algorithms or programs but also participate in the brainstorming sessions with the team for choosing the best features to help improve Terkel, our knowledge platform. We are looking for someone who has the intuition to work in a collaborative environment. If you have the above mentioned qualities with strong technical skills in Machine Learning/AI and Data Analysis, please apply for this role. This position requires an entrepreneurial spirit, a willingness to follow a well-defined process pioneered by our CEO, passion, energy, strong technical knowledge, and a commitment to the success of small businesses. What’s a day-to-day look like? Here it is. Create learning algorithms on AI/ML to automate text selection based on various criteria such as keywords and url generic information Develop multi environment usable programs for frontend and backend integrating different platforms such as Python and SQL to retrieve data from the database using backend technologies Attend Agile - Scrum calls and brainstorm ideas during all the meetings to bring diversity on the table Work directly with CEO and Product Managers to enhance existing features or to develop new features for Terkel Collaborate with the tech team on Github to share tasks and to update the existing code Ready to help small businesses sustainably grow their companies? Here are the things... --- ### We're Hiring: Content Writer > Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for a Content Writer. - Published: 2021-04-08 - Modified: 2024-10-10 - URL: https://markitors.com/content-writer/ - Categories: Careers You're Brilliant. We're Hiring. Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Fun Facts 1. Google “digital marketing company,” and Markitors is on the first page nationwide. 2. We connect small businesses with customers... and have a great time doing it! 3. Our clients range from an RV Rental company headquartered in Mesa to an online eyelash extension supply company in Phoenix to a print company in Nashville. We have clients all over the world in all different types of industries. Now, for the details. We are looking for a Content Writer. The primary responsibility of a Content Writer is to execute carefully crafted SEO optimized content strategies that drive results for small businesses. Audiences reach the end of your pages without any effort. You write fast and intuitively for search engine users. You skillfully weave target keywords into informative articles that match searcher intent. Your content gives readers the answers they came for. What’s a day to day look like? Here it is. Create copy for digital content like blog posts and landing pages Produce informative premium content like ultimate guides and long-form blog posts Edit all content from external writers before publishing to... --- ### 9 Fitness Blog Topics to Bulk Up Your SEO > If you ran a fitness blog, what is one topic you would write about to increase SEO? We asked this question to fitness leaders and SEO experts for their best tips. - Published: 2021-04-06 - Modified: 2021-06-04 - URL: https://markitors.com/fitness-blog-topics-to-bulk-up-your-seo/ - Categories: SEO Content If you ran a fitness blog, what is one topic you would write about to increase SEO? To help you find good topics to increase SEO on your fitness blog, we asked this question to fitness leaders and SEO experts for their best tips. From at home workouts to nutrition tips, there are several great blog ideas that may help you figure out what can increase SEO on your fitness site. Here are nine topics that could increase SEO for your fitness blog: Dumbbell-Only Home Workouts Research What Others Are Asking Write About Particular Diets Health Journey And Personal Experiences How To Do A HIIT Workout At Home How To Boost Fitness During COVID-19 Exercises To Do While Watching Netflix Nutrition Tips Five Shoes To Workout In Dumbbell-Only Home Workouts With so many individuals still working out at home, I think many individuals are trying to find ways to stay lean and healthy without access to the equipment they are used to. Some great blog topics could be “Home Workouts With Limited Equipment” or “Dumbbell Only Home Workouts”. Consider adding short videos throughout these articles to demonstrate proper form and help individuals who are new to these exercises. Nikitha Lokareddy, Markitors Research What Others Are Asking To find the perfect topic to write about to increase SEO, I would begin by using tools such as answerthepublic. com and keywordtool. io. These free tools take a look at what people are already searching for on Google and give you suggestions of... --- ### 9 Auto Repair Shop Marketing Ideas to Drive Sales > To help you find the right marketing tactic for your auto repair shop, we asked marketing experts and business leaders this question. - Published: 2021-03-31 - Modified: 2021-04-18 - URL: https://markitors.com/auto-repair-shop-marketing-ideas-to-drive-sales/ - Categories: Industries If you were the General Manager of an auto repair shop, what marketing idea would you take on a test drive? To help you find the right marketing tactic for your auto repair shop, we asked marketing experts and business leaders this question and to share their best marketing ideas. From educational blog content to focusing on time-based events, we have several great ideas that may help you better market your auto repair business. Here are nine marketing ideas for auto repair shops : Market With Vendors Educational Blog Content Monthly Newsletter Offer Auto Repair As A Subscription Service Speed Test Roll Into Rideshare Make Leaving Positive Reviews Even Easier Focus On Time-Based Events Test Drives Market With Vendors Comarketing with vendors is a great way for an auto repair shop to boost their visibility both on and offline. For example, Cruise America often welcomes auto repair shops as an extension of our nationwide network of rental locations and we periodically do co-marketing like press releases to support their business. Think about the vendors of an auto repair shop, and get creative about co-marketing opportunities. Randall Smalley, Cruise America Educational Blog Content Auto repair shops and SEO auto repair companies like ours share one thing in common: consumers generally don’t trust us. The lack of trust stems from a lack of understanding about the services being offered and performed. To overcome this obstacle, auto repair shops should consider creating and publishing educational content around their core services. This educational content... --- ### 8 Insurance Agency Marketing Ideas for More Inbound Leads > To help small insurance agencies attract more inbound leads, we asked marketing professionals insurance experts this question for their best marketing ideas. - Published: 2021-03-30 - Modified: 2024-10-10 - URL: https://markitors.com/insurance-agency-marketing-ideas-for-more-inbound-leads/ - Categories: Industries What is one marketing idea a small insurance agency can execute to attract more inbound leads in a competitive industry? To help small insurance agencies attract more inbound leads, we asked marketing professionals insurance experts this question for their best marketing ideas. From creating informational content to partnering with local tax offices, there are several great ideas that may help your insurance agency attract more inbound leads in a competitive industry. Here are eight marketing ideas small insurance agencies can execute to attract more inbound leads in a competitive industry: Create Informative Content Sharing Expertise Build A Media Company Have A $1 Offer Partner With Your Local Tax Offices Tell Stories Create Blog Posts Related To Your Products Get Listed On Insurance Comparison Websites Create Informative Content There are so many questions clients have around insurance policies, types of insurance, and more. Our agency has focused on transforming our website into an informative resource for customers to get all of their questions answered. For example, our life insurance 101 section has a life insurance needs calculator and an introduction to life insurance. By creating informative content, not only can an insurance agency answer client questions, but this content can also attract prospective clients looking for more information. Chris Abrams, Abrams Insurance Solutions Sharing Expertise Platforms like Terkel and HARO offer insurance agencies daily opportunities to share their expertise and get answers featured in articles. These features often attribute answers with links back to the website of an insurance agency, which... --- ### How to Use Electrician Directories to Spark Local SEO > To help electricians spark their local SEO efforts through directories, we asked SEO experts and business leaders this question. - Published: 2021-03-24 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-use-electrician-directories-to-spark-local-seo/ - Categories: Local SEO How could an electrician spark their local SEO efforts through directories? To help electricians spark their local SEO efforts through directories, we asked SEO experts and business leaders this question for their best tips. From adding photos to dialing efforts into Google My Business, there are several great tips to help electricians to spark their local SEO through directories. Here are seven things an electrician can do to spark their local SEO: Reverse Engineer Competitor Backlink Profiles Focus Your Effort On Relevant Directories Add Photos Keep Your Directory Entry Data Consistent Get Neighborhood Specific Focus On Google My Business And Yelp Try Obtaining Reviews Reverse Engineer Competitor Backlink Profiles The best way for electricians to spark up some local SEO success is to reverse engineer their competitor backlink profiles. By analyzing the backlinks of 5–10 competitors, you’ll discover some relevant and niche directories that can build better visibility for your business, especially if you find a directory that lists the majority of your competitors—but not your business! These opportunities are low-hanging checklist items that can strengthen your local SEO efforts. Brett Farmiloe, Markitors Focus Your Effort On Relevant Directories There are countless directories out there, but it just would not make sense to submit your site to all of them. Talk to your existing customers about how they found you, and direct your effort towards that. Search for industry magazines, leaflets, and associations around your area and push hard to be included in those lists. Make a mental note of... --- ### Advertising Costs for a Startup Business: 8 Examples From Startups > To help you better manage advertising costs that your startup business may incur, we asked business leaders and PR experts this question. - Published: 2021-03-18 - Modified: 2024-10-10 - URL: https://markitors.com/advertising-costs-for-a-startup-business/ - Categories: SEO What is one advertising cost that your startup business incurs? To help you better manage advertising costs that your startup business may incur, we asked business leaders and PR experts this question for their best tips. From creating powerful moments to hiring social media pros, there are several advertising costs that your startup business may incur. Here are eight possible advertising costs that your startup business may incur: Branded Keywords On Google Ads Creating Powerful Moments Retargeting Our Website Visitors Broke Mindsets Don’t Make Money Events And Marketing Software Tools Don’t Forget About Branding Cold Emailing For B2B Services Hiring Social Media Pros Branded Keywords On Google Ads Ranking for the term “Terkel” organically has taken longer than we thought. That’s why we’ve turned to Google Ads with exact match, branded keywords like . This way, people who have heard about us and search for us can find us. It’s worth the $3 we pay per click. For any startup with a . io or . ai or . anythingbutadotcom, consider taking out branded Google Ads while ramping up your organic search presence. Brett Farmiloe, Terkel Creating Powerful Moments We like to dedicate our advertising costs to creating powerful moments for our target audience. I highly encourage all business owners to read the book “The Power of Moments” by Chip Heath. This book highlights that memorable moments don't need to be limited by birthdays and holidays formally marked on the calendar. Instead, startup businesses have the power to create their... --- ### How to Use Gym & Fitness Directories for Local SEO > To help your gym leverage directories to improve local SEO, we asked entrepreneurs and PR experts this question for their best advice. - Published: 2021-03-11 - Modified: 2021-04-18 - URL: https://markitors.com/how-to-use-gym-fitness-directories-for-local-seo/ - Categories: Local SEO, SEO What is one way a gym can leverage directories to improve local SEO? To help your gym leverage directories to improve local SEO, we asked entrepreneurs and PR experts this question for their best advice. From joining local organizations with directories to backlinking, there are several ways that may help you improve your gym’s local SEO. Here are seven tips for improving local SEO: Join Local Organizations Who Have Directories Use A Service To Manage Multiple Directories Get On Facebook, Yelp And BBB Directories Use Directories As Part Of Your Local Keyword Strategy Keep It Consistent Show Which Benefit Programs You Honor Backlinking Join Local Organizations Who Have Directories Here in Arizona, several local organizations, such as Local First Arizona or the Tempe Chamber of Commerce, have dedicated directories for members. Joining these organizations to build local citations can help improve local SEO for gyms and fitness centers. Oftentimes, these organizations carry a high level of authority on the local level. Since gyms and fitness centers rely heavily on appearing for searches conducted locally, getting visibility on local organizations can help build visibility on local search queries such as “gym near me. ” Brett Farmiloe, Markitors Use A Service To Manage Multiple Directories By ensuring an accurate, updated and robust presence across all the major directories and some of the more niche ones. While everyone knows that you should claim your business on Google, have a Facebook page and a Yelp profile as well, quite often, the information is missing... --- ### 7 Examples of Google and Facebook Ads > To help you use Google or Facebook ads to boost your consulting business, we asked HR professionals and business leaders this question. - Published: 2021-03-03 - Modified: 2021-08-18 - URL: https://markitors.com/examples-of-google-and-facebook-ads/ - Categories: Digital Marketing How have you used Google or Facebook ads to boost your consulting business? To help you use Google or Facebook ads to boost your consulting business, we asked HR professionals and business leaders this question for their best advice. From local keyword insights to identifying niche target audiences, there are several tips that may help you to utilize Google or Facebook ads to boost your consulting business. Here are seven tips for using Google or Facebook ads to boost your consulting business: Secure The Brand Name Local Keyword Insights Advertising Our Free Downloadable Guide Lead Magnet With A Landing Page Driving Traffic To Our Company’s “Modus Vivendi” Identifying Niche Target Audiences Understanding Our Popular Audience Secure The Brand Name Consider taking out a Google ad to appear for a branded search term like the name of your consulting company. We did this for our knowledge platform, Terkel. Because we did not rank organically when you searched “terkel,” we decided to take out an exact match Google ad to help drive visibility through search. The exact match worked! Our click-through rate has been close to 30-40%, showing Google that our quality score matches with search intent. If you don’t rank organically for your brand, buy it in Google. Brett Farmiloe, Markitors Local Keyword Insights We use Google Ads for all of our digital marketing services. It gives our company "marketplace keyword data" both in volume (most used or impressions) and engagement (most clicks). It tells us what keywords people use the... --- ### 8 Hospitality Blog Ideas to Increase Occupancy Rates > To help hotels with increasing their occupancy rate, we asked business experts and HR professionals this question for their best ideas. - Published: 2021-03-03 - Modified: 2021-08-18 - URL: https://markitors.com/hospitality-blog-ideas-increase-occupancy-rates/ - Categories: Digital Marketing (more... ) --- ### We're Hiring: Content Writing Intern > Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for an SEO Intern. - Published: 2021-02-23 - Modified: 2024-10-10 - URL: https://markitors.com/seo-intern/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Now, for the details. We are looking for an SEO Content Intern. The responsibility of a Content Writing Intern is to execute carefully crafted content strategies that drive results for small businesses. A successful Content Writing Intern helps drives organic web traffic from search engines to client websites. Audiences reach the end of your pages without any effort. You write quality content and rank high in search engines. You excel at research and can deconstruct unfamiliar topics to persuade audiences through the marketing funnel. Gut feeling takes a backseat to structured text. Readers engage with your content and gain value from your words. What’s a day-to-day look like? Here it is. Create digital content like blog posts and landing pages Ghostwrite 4-6 sentence quotes for executives, marketing professionals, and a wide variety of small business personalities Write introductions for community-driven articles that are published on our partner websites, including brands like Calendly, GoDaddy, University of Arizona, SCORE, and more Strengthen SEO content with logical formatting that makes people want to keep reading Read up on the latest trends to continuously innovate on the types of content we... --- ### 9 Gym Marketing Ideas for a Stronger Online Presence > To help gym owners with effective marketing during this time, we asked business leaders and PR experts this question for their best ideas. - Published: 2021-02-23 - Modified: 2021-08-18 - URL: https://markitors.com/gym-marketing-ideas-stronger-online-presence/ - Categories: Industries How can your gym - or any gym - best market themselves? What's one marketing idea you have for a gym? To help gym owners with effective marketing during this time, we asked business leaders and PR experts this question for their best ideas. From setting flexible plans to automated lead systems, there are several marketing ideas to help you market your gym. Here are nine marketing ideas for a gym: Google My Business Live Chat and Automations for FAQs Landing Page for One-Day Free Coaching Flexible Plans Virtual and In-Person Classes Cater to Your Local Market Give Your Most Valuable Information Away for Free Automated Lead Generation System Allow the Option to Cancel Online Google My Business People want to exercise at a gym that is nearby. That’s why a keyword like “gym near me” is searched approximately 173,000 times per month. Gyms can achieve visibility for locally-driven keywords by starting, optimizing, and investing in their Google My Business (GMB) profile. Any company offering local SEO services for gyms will make sure that a GMB profile is filled with relevant information. Uploading photos, listing all services, and inputting information about the gym can help search engines better match a gym with user search queries. Most gyms already have a GMB profile. Whether you have a profile or not, increase your online presence by soliciting reviews from customers, sharing information, and making sure that location information (NAP - Name, Address, Phone) is accurate across the web. Brett Farmiloe, Markitors Live... --- ### Banks & Credit Unions Local SEO Checklist > To help banks and credit unions with their local SEO we asked SEO experts and marketing professionals this question for their best advice. - Published: 2021-02-18 - Modified: 2024-10-10 - URL: https://markitors.com/banks-credit-unions-local-seo-checklist/ - Categories: Local SEO What is one item that should be on a local SEO checklist for a bank or credit union? To help banks and credit unions with their local SEO we asked SEO experts and marketing professionals this question for their best advice. From establishing prominence to SMS marketing, there are several useful items that may help you improve your local SEO. Here are eight items that should be on your local SEO checklist: Claim Your Google My Business (GMB) Account Frequently Update Your GMB Account Establish Prominence Create a Long-Term SEO Strategy for Popular Keywords The Content Has to be There SMS Marketing Optimize for Natural Language Search Create Business Citations Claim Your Google My Business (GMB) Account According to ChatMeter, “Near me” searches grew by more than 900% over two years. If you don’t establish your location on search engines such as Google, it makes it that much more difficult for your potential customers to find you and visit your branch. Audrey Hutnick, Smallwave Marketing Frequently Update Your GMB Account Providing holiday opening hours in advance, responding to comments and making sure the photos clearly show the branch entrance are some of the most important activities. They are likely the only point of contact for the clients on the go, searching on Google Maps. Rebeca Sena, GetSpace. Digital Establish Prominence Google says that local rankings are determined by relevance, distance, and prominence. Prominence is how well a business is known both in the offline world and online. For banks and... --- ### Google Question Hub for Content Marketing > Learn about how to use Google Question Hub for content marketing, including five steps to getting started on Question Hub. - Published: 2021-02-15 - Modified: 2021-04-18 - URL: https://markitors.com/google-question-hub-content-marketing/ - Categories: SEO Using Google Question Hub for Content Marketing 15 percent of queries that Google sees each day are new and haven’t been seen before. Since Google sees billions of searches every day, this means that at least 150 million daily searches produce results that may not satisfy search intent. Searcher curiosity outpaces content, which creates a backlog of non-existent digital media. That’s why Google Question Hub was created - for publishers to help better satisfy search intent. In this post, we’ll dive into how to use Google Question Hub for content marketing. What Is Google Question Hub? Question Hub is a tool that enables creators to create content by leveraging unanswered questions. First, Google collects unanswered questions directly from users to identify content gaps online. Then, unanswered questions are made available to content creators via Google Search Console. Publishers can use these insights to create better content for their audience. Finally, once content has been created, publishers can submit their content to Google for consideration to appear in search results to satisfy search intent. By making unanswered questions available, Google Question Hub exists to improve the web for everyone. Searchers get answers to their questions. Publishers get more traffic. Google reduces the backlog of non-existent digital media. It’s a win-win-win for everyone. How to use Google Question Hub for Content Marketing Google Question Hub has multiple uses for content marketing. Keyword Research Blog Topics Article Outlines Content Refresh Content Promotion Let’s dive into these areas in more detail. Keyword Research with... --- ### We're Hiring: SEO Consultant - Phoenix - Published: 2021-02-11 - Modified: 2024-10-10 - URL: https://markitors.com/seo-consultant-phoenix/ - Categories: Careers We are looking for an SEO Consultant in Phoenix. As an SEO Consultant, you will help Markitors fulfill its mission to connect small businesses with their customers. Make no mistake, this is a sales position. But, the difference at Markitors is that all leads are inbound from our own SEO efforts. You’ll never find yourself pestering people via LinkedIn, cold calling busy small business owners, or networking after hours at a conference collecting business cards. Instead, the majority of this role requires a prompt and knowledgeable response to the SEO inquiries we receive and developing deep relationships with prospects. Success is defined by new clients and pushing Markitors closer to our goal of being “#1 SEO company in Phoenix” - and eventually, achieving our vision of being the nation’s largest locally focused SEO company for small businesses. Oh, did we mention that we don’t have a single sales rep, and that you’ll be the first in this department? This position requires an entrepreneurial spirit, a willingness to follow a well-defined process pioneered by our CEO, passion, energy, SEO knowledge, and a commitment to the success of small businesses. What’s a day-to-day look like? Here it is. Field inbound inquiries about SEO (search engine optimization) from small businesses around the world Schedule and conduct 15-minute initial consultations via Zoom with small business owners and marketing professionals Create proposals and conduct SEO audits based on initial consultations and SEO tools like Ahrefs Present SEO audits and proposals to prospective clients in 30-minute... --- ### We're Hiring: Community Relations Coordinator - Phoenix - Published: 2021-02-11 - Modified: 2021-04-18 - URL: https://markitors.com/community-relations-coordinator-phoenix/ - Categories: Careers We are looking for a Community Relations Coordinator in Phoenix. As a Community Relations Coordinator, you will help Markitors fulfill its mission to connect small businesses with their customers. You will manage Community Partnerships in the Greater Phoenix area to ignite grassroots marketing efforts for small businesses while creating exposure and awareness for Markitors, our partners and our clients. These partnerships and marketing opportunities result in further branding for Markitors as the “#1 SEO company in Phoenix” and ultimately helps drive organic search efforts for our clients. This position requires passion, energy & persuasiveness, and a commitment to the Phoenix community. What’s a day-to-day look like? Here it is. Establish new strategic community partnerships with Phoenix-based colleges, community organizations, and small business-focused brands to successfully drive mutual branding and content initiatives Prospect potential partners using tools like Ahrefs Build outreach lists with contact information through Pipedrive CRM Nurture new and old relationships with community partners in Phoenix Serve as Markitors public spokesperson in Arizona organizations including Local First Arizona, University of Arizona, Grand Canyon University, AZBigMedia, BestCompaniesAZ, Tempe Chamber of Commerce and more Drive partner satisfaction by empowering association leaders through training and support to utilize their content partnership successfully Work directly with Content Strategists and Digital PR teams to identify strategic community partnerships Ready to make an impact in the Phoenix community? Here are the things that stand out on a resume when we evaluate candidates: Consistently recognized for passion, energy & persuasiveness, and for commitment to the Phoenix... --- ### We're Hiring: Community Outreach Coordinator - Published: 2021-02-11 - Modified: 2021-04-18 - URL: https://markitors.com/community-outreach-coordinator/ - Categories: Careers We are looking for a Community Outreach Coordinator. The sole responsibility of a Community Outreach Coordinator is to invite experts to share their insights on Terkel, a knowledge platform that connects brands with expert insights. The Terkel community consists of successful entrepreneurs, business leaders, and knowledgeable experts from around the world. A Community Outreach Coordinator identifies experts, invites them to the platform, and nurtures relationships. Success is measured by new registrations, insights submitted via the knowledge platform, and panelist quality. This position requires an attention to detail and ability to follow a well-defined process. You’re adaptable, smart, and find a way to get things done. Above all, you are a self-motivated Super Connector. What’s a day-to-day look like? Here it is. Prospect experts using social media platforms and tools like Ahrefs and SparkToro Build outreach lists with contact information Invite experts to share insights via Terkel Nurture new and old relationships with community members Ready to grow Terkel? Here are the things that stand out on a resume when we evaluate candidates: Bachelor’s Degree in Marketing, Business, English or Journalism 3. 5 GPA or above A love to connect people Unsatisfied curiosity for marketing Basic knowledge of Google Drive, Google Sheets, and Google Docs Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. This is a fully remote position. Starting base salary is $30,000 with additional performance based bonuses and incentives. Apply by sending your resume to jenn@markitors.... --- ### 8 Real Estate Marketing Ideas to Drive Leads > To help realtors with driving leads, we asked business professionals and marketing experts this question for their best marketing tactics. - Published: 2021-02-09 - Modified: 2024-10-10 - URL: https://markitors.com/real-estate-marketing-ideas-to-drive-leads/ - Categories: Local SEO What is one real estate marketing tactic that actually drives leads for realtors? To help realtors with driving leads, we asked business professionals and marketing experts this question for their best marketing tactics. From search engine optimization to curating niche content, there are several tactics that may help you drive leads. Here are eight marketing tactics to help realtors to drive leads: SEO for Real Estate Content Marketing Partnerships Word of Mouth Marketing Email Campaigns Lay The Foundation For a Warm Lead Provide Information and High-Quality Photos Curate Content Around Your Niche SEO for Real Estate Investing in SEO for a real estate agency can unlock multiple opportunities to connect with prospective buyers and sellers. For example, blogging about relocating from Sonoma County to Scottsdale may help attract inbound leads from Northern California residents looking to relocate after being fed up with wildfires. Or, executing a digital PR campaign may help develop better visibility in local search results. Bottom line is that if you are looking to drive leads in a sustainable way over the long-term, then SEO is one strategy that needs to be a part of a marketing plan. Brett Farmiloe, Markitors Content Marketing Content really is king, no matter what industry you are in. In real estate marketing, consider creating a blog that captures frequent buyer/seller questions and write real answers to the questions you find. If you are diligent in your keyword research and create content around keywords that have strong search intent for those that... --- ### A letter from Brett - 2021 Founders Letter > Markitors founder and CEO Brett Farmiloe pens a letter to shareholders containing company highlights, advancements in SEO, and next steps. - Published: 2021-02-05 - Modified: 2021-04-18 - URL: https://markitors.com/2021-founders-letter/ - Categories: Annual Letter Google has an annual founders letter dating back to 2004. I figured that we’d make it a practice at Markitors as well to give our stakeholders an inside look at what our company is thinking about. Here goes... 2020 was a year unlike any other. We are proud that small businesses continued to look to Markitors to help them connect with customers during uncertain times. Being helpful to small businesses in big moments is at the core of why we do what we do. The past year saw an unprecedented shift online. This shift has profound implications for small businesses and their customers. We are pleased that so many small businesses trust us to help make this transition. In this post, I’d like to highlight some of the important work that we’ve done at Markitors, with a particular focus on the growth opportunities ahead. First, let’s dive into some highlights at Markitors. Since the pandemic began, our teams have built a knowledge network to help small businesses build visibility online. Before the pandemic, we turned away 9 out of 10 leads. Now, we are able to be more helpful to small businesses looking to grow. As consumers increased their online activity, our team stepped up with relentless day in, day out execution of SEO strategies. The results can be seen in our case studies with a growing wall of first page wins and an across the board increase in SEO metrics like domain rating. Just a few of our client... --- ### Core Web Vitals for Small Business Websites > Learn about how to improve Google's Core Web Vitals for small business websites. Helpful guide for web developers or small business owners. - Published: 2021-02-03 - Modified: 2021-06-30 - URL: https://markitors.com/core-web-vitals-small-business-websites/ - Categories: SEO Google announced that Core Web Vitals will be a part of a new Google algorithm update in May 2021. As a result, “page experience” will be a signal used in Google search rankings. Core Web Vitals is the ever-evolving answer on how to quantify webpage performance. Search engines like Google want a quantifiable metric to compare how good a website is for a user. Core Web Vitals asks three main questions: How fast do I see the main content? How long does it take until I can interact with the content? Does the content shift? By how much? These questions seek answers around areas like visual completeness, interactivity, and visual stability. These answers are then combined with other search signals used to quantify user experience, including mobile-friendliness, safe browsing, HTTPS, no intrusive interstitials, and now, Core Web Vitals. What are the Core Web Vitals? Core Web Vitals are page experience quality signals that, according to Google, are essential to delivering a great user experience on the web. There are three areas that make up Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). We’ll dive into those areas in this post. But first, let’s put the Core Web Vitals into terminologies that a small business owner can understand. If you think about a bad page experience, what immediately comes to mind? Long loading times? Clicking on something with no response? Accidentally clicking on something because a screen shifted? Search engines recognize that these... --- ### New Website Launch? 12 SEO Tips to Follow Now > From creating a monetization plan to keeping track of your keywords, there are several SEO tips that may help with a new website launch. - Published: 2021-01-26 - Modified: 2021-10-19 - URL: https://markitors.com/new-website-launch-seo-tips/ - Categories: SEO, SEO Audit, SEO Experts What is one "can't skip" SEO step to do when launching a new website? To help small businesses with launching a new website, we asked SEO experts and marketing professionals this question for their best advice. From creating a monetization plan to keeping track of your keywords, there are several great SEO tips that may help you launch your new website! Here are 12 SEO tips to follow for your website launch: Audit Page Title Tags Generate an XML Sitemap Plan Your Site Architecture Create a Keyword Strategy Consider WordPress For SEO Functionality Examine Your Competitors Websites Create a Monetization Plan Get Your SSL Certificate Claim Your Google My Business Verify Site Ownership Through Google Search Console Keep Track of Your Keywords Promote on Social Media Audit Page Title Tags New website launches carry the risk of losing hard-earned organic search traffic. Before launching a new site, one basic step to take is auditing page title tags and meta descriptions to ensure that high-performance pages have the same, or improved meta information. For example, the page title tag of the Markitors home page is “#1 SEO Marketing Company For Small Businesses | Markitors. ” Now imagine if we were to do a new site launch, and the new page title tag would say “Home | Markitors. ” We’d lose out on all the “SEO marketing company” related search traffic. To avoid this, audit the page title tags and meta descriptions in a staging site before launch. It may save you... --- ### Ecommerce SEO Tips: 13 Ecommerce SEO Best Practices > Learn about 13 Ecommerce SEO tips that will help increase sales and organic search traffic. Ecommerce SEO best practices are from Markitors, an Ecommerce SEO company. - Published: 2020-12-04 - Modified: 2024-10-10 - URL: https://markitors.com/ecommerce-seo-tips-13-ecommerce-seo-best-practices/ - Categories: SEO What is Ecommerce SEO? Ecommerce SEO is the practice of building online visibility for products by optimizing a website for search engines. If you are going to execute an Ecommerce SEO campaign, then you’ll likely go head to head against another website that has the most visibility online for buying and selling products. Amazon. To understand how to best optimize a website for Ecommerce SEO, we’ll need to understand the best SEO practices from Amazon. These best practices can then be applied to an Ecommerce website to generate more organic traffic and online sales. Here are thirteen Ecommerce SEO tips: Identify Attributes In Structured List (Google Shopping) Include Target Keywords in Page Titles Optimize Product Titles for Keywords Write Detailed Product Descriptions Generate Customer Reviews Customer Questions & Answers Canonical Tags To Avoid Duplicate Content Optimize Images Build Links to Similar Products + Collections Make Descriptive Collection Pages Website Speed Schema Markup Free Shipping + Coupons Let’s dive deeper into each tip to ensure your Ecommerce website is optimized for SEO. Identify Attributes In Structured List (Google Shopping) It’s now free to sell on Google. With hundreds of millions of product-related searches occurring each day on Google, getting your products listed on Google Shopping is the top way for retailers to connect with more customers. How do you get products listed in Google Shopping? Google’s help center has resources to assist merchants in the next steps, including signing up for Merchant Center and creating a product feed. The product feed... --- ### 10 HARO Alternatives (Help a Reporter Out) for Small Businesses > Help a Reporter Out isn't the only place to get published and build credibility. Learn about ten HARO alternatives for small businesses. - Published: 2020-11-06 - Modified: 2021-09-27 - URL: https://markitors.com/haro-alternatives/ - Categories: Public Relations Building online credibility is hard. That’s why HARO (Help a Reporter Out) has been such a valuable resource for small businesses looking to grow their visibility online. But over the last decade, there have been several HARO alternatives that have emerged. What are those HARO alternatives, and how are they different from HARO? Here’s a list of HARO alternatives: Terkel Qwoted ProfNet Quora Forbes Councils Business Journals Leadership Trust SourceBottle Twitter (#journorequests) GLG OnePitch SEO Companies + Digital PR Agencies Let’s dive into these alternatives to learn how each service can help you build your online credibility. Terkel Terkel creates community-driven content featuring expert insights. The premise of Terkel is to answer questions and get published in articles published on one of Terkel’s partner websites. With partners like the University of Arizona, Keap, and SCORE, the quality of Terkel’s publication partners is high. But how is Terkel is different from HARO? The key difference from HARO is that Terkel provides full length content, not just quotes. Terkel receives a question from a partner, gathers and selects the best insights from the community, and then provides a final draft for a partner to approve for publishing. In other words, HARO provides a piece of content with a quote while Terkel provides the whole article. If you’re a publisher of content, Terkel may be able to better fill content gaps than HARO. If you are a business looking to get published, Terkel is one more resource to add to your list of... --- ### 8 Ways Small Businesses Can Compete With Big Businesses > We interviewed eight successful small business owners and asked them what their secret to competing with big businesses is. - Published: 2020-10-28 - Modified: 2021-09-27 - URL: https://markitors.com/ways-small-businesses-can-compete/ - Categories: SEO Now more than ever, many entrepreneurs are motivated to build their small businesses and be their own boss. But even with great products and services, a motivated team and a unique brand, they find themselves struggling to compete with big businesses. These struggles coupled with the ongoing pandemic have made it even more difficult for small businesses to keep their doors open, let alone succeed. With that said, there are also many small businesses that prosper and are able to remain robust in today’s economy! That is exactly why we interviewed eight successful small business owners and asked them what their secret to competing with big businesses is. Curious as to what the secret sauce is? Keep reading to find out. Specialize in One Area The key to being a successful small business is to specialize in one area and know your target market backward & forwards. By knowing exactly what you do and who you serve, you can stand out from the competition and build yourself a strong reputation in that market. For example, Markitors specializes in Small Business SEO services because as a small business ourselves, we share a unique perspective with our clients. Because we don’t sell them anything we don’t do for our own business, it creates a strong sense of trust and community. Nikitha Lokareddy, Markitors Learn From Them Instead of watching bigger businesses succeed out of envy, learn from them. Take note of the ways in which they engage with their consumers and you... --- ### Introducing Terkel > Terkel is a content creation platform that converts expert insights into high quality blogs for brands. Answer questions and get published. - Published: 2020-10-16 - Modified: 2021-04-18 - URL: https://markitors.com/introducing-terkel/ - Categories: Public Relations This week, Markitors launched Terkel. What’s Terkel? Terkel is a place to share your everyday expertise. Everyone has unique insights. Every brand has a community. Terkel is a content creation platform that converts expert insights into high quality blogs for brands. That’s the short summary. But why was Terkel created? And what does it mean for our Partners? “Terkel identifies who the experts truly are, so that the best content can be created for our Partners,” says Brett Farmiloe, CEO of Markitors. “Plus, launching a separate brand helps clear up some confusion we’ve experienced at Markitors. People will ask me: ‘who is Markitors? Are you a Q&A site? ’ Hopefully with Terkel, people will think of Markitors for SEO and Terkel as a platform to share insights. ” Moving forward, Partners can expect to see the Terkel brand replace Markitors in the community-driven articles they receive. Why Terkel? People spend their whole lives acquiring knowledge, talents, and skills, but very few get the chance to share what they have accumulated. Terkel gives a voice and platform to experts, and provides people with the opportunity to share, get published, and be heard. People who sign up for Terkel can expect to answer questions and have their insights be considered for publication on our partner websites. Brands who partner with Terkel can expect high-quality content driven by expert insights. Here's how to get started. Sign up at terkel. io Complete your profile (we'll use this information to attribute your insights) Answer questions... --- ### 7 SEO Friendly Design Tips > Great website design and technical SEO should work together so that end users can find your beautiful site on search engines. - Published: 2020-10-07 - Modified: 2024-10-10 - URL: https://markitors.com/seo-friendly-design-tips/ - Categories: SEO Search engine optimization, or SEO, is the process of following best practices to communicate to search engines what your site is all about. Search engines will show the most relevant results to satisfy a user query, so SEO is being very intentional about what information you convey and how. Once a potential customer reaches a site, it’s the design and visuals that take over to convey a brand, trustworthiness, and overall experience with a company online. So how can these two critical elements of website discovery and experience work together? How design elements on a website impact SEO? As technologies and web design capabilities evolve, so do our desire to see hyper-interactive, innovative, and modern looking websites. Moving JavaScript elements, giant crisp images, and chatbots all look good to us, but what do search engines think? Design has a close relationship with technical SEO, which optimizes things like site speed, mobile indexing, crawling, and basically any behind-the-scenes factors that ultimately affect search engine performance and keyword rankings. If web design and UX optimize human interaction with a site’s front-end, technical SEO ensures a website’s backend is optimized for search engine interaction. Ideally, great website design and visuals along with technical SEO should work together so that end users can find your beautiful site on search engines to begin with. Here are a few SEO design tips to find that balance. 7 simple tips to make your website design SEO-friendly 1. Keep things simple Google has mentioned that interstitials, AKA pop-ups,... --- ### 8 Squarespace SEO Tips For Small Businesses > To learn all the tips and tricks for SEO, we sat down with eight small business leaders and asked them about their secrets. - Published: 2020-09-30 - Modified: 2021-04-18 - URL: https://markitors.com/8-squarespace-seo-tips-for-small-businesses/ - Categories: SEO Because of its easy to use platform and aesthetic templates, Squarespace has been a widely used website builder among many small businesses. With that said, because of its static nature, you may not be able to fully optimize your site as you would with other platforms like WordPress. Lucky for you, there are several ways you can capitalize on Squarespace’s easy to use platform without sacrificing your site’s SEO. To learn all the tips and tricks, we sat down with eight small business leaders and asked them to share their secrets to how they optimized their Squarespace site. Keep reading to identify ways you can expand your site’s reach! Create and Maintain a Custom Domain Squarespace is a fantastic tool for entry level entrepreneurs that has a wide range of SEO opportunities. The best tip for optimizing SEO while on Squarespace is to create and maintain a custom domain. Squarespace has the option to eliminate the generic domain (squarespace. com) and add a custom one that is more specific to your business. By doing this, business owners can make sure that their personal website is being referenced and that customers can easily find their website in a Google search. Blake Murphy, Montauk Services Determine Keywords and Stick to Them As with many other platforms, choosing the best keywords will benefit your SEO efforts. Choose a small group of keywords to target that aren’t dominated by any major corporations and stick to them throughout your SEO process. As you integrate these... --- ### Orange County SEO Experts & Consultants > List of the best Orange County SEO Companies, experts, and top consultants. Carefully vetted and hand-selected for Orange County small businesses. - Published: 2020-09-04 - Modified: 2024-10-10 - URL: https://markitors.com/orange-county-seo-experts-consultants/ - Categories: SEO Experts List of the best Orange County SEO Companies, experts, and top consultants. Carefully vetted and hand-selected for Orange County small businesses. Orange County SEO Experts & Consultants Orange County has always been an ever-evolving market for small businesses, and SEO services are in high demand. There are many choices when it comes to SEO experts, and we've created this list to help business owners find the best the county has to offer when it comes to search engine optimization (SEO). Below you'll find a list of the best SEO experts and consultants in Orange County. Best Orange County SEO Experts Quyen Tran About: Quyen is an SEO Digital Marketing Senior Lead at Hitachi Vantara. Specialties: Quyen's LinkedIn profile lists his top skills encompassing all things digital marketing. According to reviews, Quyen is "a calming force to the volatile tides of SEO. " Quyen describes himself as "A resourceful, objective thinking, and creative Internet Marketing professional that is interested in opportunities to enhance my search engine optimization skills. " Listed as his specialties are internet marketing, SEO, PPC, A/B testing and social media marketing. Why they're one of the best SEO experts for small businesses in Orange County? Quyen has worked in SEO roles for ten years. At Covario, Quyen's deliverables and client interactions contributed to the agency winning Search Agency of the Year by OMMA twice. With several glowing reviews, it's clear that Quyen is knowledgeable in all things SEO. Robert Clarke About: Robert is an SEO Specialist at Cisco. Specialties: Robert is a digital marketing professional with over 12 years of experience, "guiding and developing strategies to the goal of... --- ### 5 Blog Format Tips for Engaged Readers and Happy SEO > With more than 31.7 million blogs, how do you stand out? Blog format! Learn how to optimize blog format for engaged readers. - Published: 2020-09-04 - Modified: 2021-08-17 - URL: https://markitors.com/blog-format-tips/ - Categories: SEO, SEO Content Blogs are an invaluable small business digital marketing tool. A blog can build credibility, educate readers, and, most importantly, increase conversions; however, with as many 31. 7 million blogs in the US, writing is only one piece of the puzzle. Blog format influences click-through rates, time on page, and readability, and SEO. So how do you find the sweet spot of SEO and quality content? Deliberate blog format is the common denominator in this equation. Keep reading to learn how to use strategic blog formatting to improve SEO and readability. 5 Blog Formatting to Improve Engagement, Readability, and SEO You don't need to overhaul your writing process to improve engagement, readability, and SEO. The following tips and tweaks to your process can increase time on page and click-through rates, improving the page's SEO and ranking. Read on to learn more. Table of Contents In the battle of SEO, long-form blogs trump shorter blog posts. Several factors influence the optimal blog length—target audience, type of content, etc. —but, one thing is for sure, the 500-word length standard is obsolete. A study found that the average content length for page one results is 1,900 words. What does this mean for engagement, readability, and SEO? A 1,000-plus article can make any reader go weak in the knees, so make it easier for them to jump to the information that is pertinent to them. A table of contents is your best blog formatting tool, especially long content. There's more to learn about header tags—keep... --- ### How Long Does SEO Take? Here's How Long It Took For 5 Websites > How long does SEO take? It varies with factors like competition and strategy. Here's how long it took for these five distinct websites. - Published: 2020-09-01 - Modified: 2024-10-10 - URL: https://markitors.com/how-long-seo-takes/ - Categories: Case Study Undoubtedly, SEO is one of the lengthier digital marketing investments that rarely yields instant returns, like paid ads or social media might. However, because the impact of SEO activities spans months and sometimes even years, the results definitely justify the wait. A large up-front investment combined with a months-long waiting period understandably raises some questions. The most common one clients ask is how long they must wait before starting to see a return on investment. The goals of SEO engagement vary from company to company, but for the sake of this article, we'll define SEO success as an increase in organic traffic to a target site. What does Google say about how long SEO takes? Google's Maile Ohye shares that in most cases, SEO agencies need four months to a year to help your business first implement improvements and then see potential benefit. How Long Does SEO Take? 5 Real Examples What determines how long SEO takes? While it's near impossible to guarantee clients that they'll get a certain number of website visits in a specific time-span, we can have a general idea if a website will take us longer or shorter to achieve tangible results. Factors like previous SEO activities (or lack of) and age of a website are only a few. Here's a more comprehensive list of what you should keep in mind when estimating a timeline. Factors that influence how long SEO takes: Existing keyword rankings at time of start of engagement Does the site already rank... --- ### 11 Characteristics Needed For Digital Marketing Strategists - Published: 2020-08-27 - Modified: 2024-10-10 - URL: https://markitors.com/characteristics-needed-for-digital-marketing-strategists/ - Categories: Careers - Tags: digital marketing, seo Digital marketing is expected to have an 11% compound annual growth through 2021. Among the many career paths within the digital marketing industry, Search Engine Optimization is among one of the most important. SEO is the backbone of digital marketing and requires more skill and knowledge than one may think. Beyond empathy and collaboration, SEO is a strategy that takes time and research. What are some of the key characteristics someone needs for a career in SEO? We asked 11 professionals to share the skills they look for when hiring for digital marketing strategists and SEO careers. What SEO Is (And Isn't) An understanding of what SEO is (and isn't), first and foremost. Google Algorithms continue to change and it's important that, if you're leading the charge for your company's SEO practices, that you are doing things that will push your progress forward, not back (think keyword stuffing, black-hat strategies, etc). Hiba Amin, Soapbox Strength In Numbers SEO experts are great at math. They understand that search engines are based on algorithms. They understand that Google was named after googol (which is the number 1 followed by one hundred zeroes: 10, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000, 000) The ultimate litmus test for an interest in SEO is this: PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) If that formula makes you... --- ### 11 Shopify SEO Tips For Store Owners > Optimizing a Shopify store for SEO isn't easy. Learn about the eleven best Shopify SEO tips from fellow Shopify store owners. - Published: 2020-08-26 - Modified: 2021-07-01 - URL: https://markitors.com/shopify-seo-tips-for-store-owners-2/ - Categories: Industries Optimizing a Shopify store for SEO isn't easy. It involves a good understanding of the eCommerce industry (and eCommerce SEO), combined with general knowledge of SEO best practices. Learning all the intricacies of Shopify SEO can take time, but it’s not impossible. To help you make the best of your Shopify strategy, we asked 11 experts for their best Shopify SEO tips. Focus on the Product Listings Page As a non-technical SEO expert, I believe it really comes down to the product listing pages, the way the products are presented, the clarity of the photography and the language you use to entice people in. As an email marketing agency a lot of our day-to-day work is driving traffic to e-commerce stores, so the consistency of the brand experience from email to web is vital. Too many times have we driven traffic to a store and had no response. If the products aren’t attractive, and the flow is overly complicated or poorly executed, then you will be spending money driving traffic and getting nothing in return. Doug Dennison, MailNinja Limit Your Categories Be sure not to overwhelm the shopper with too many categories. When you look at a menu tab, and it is filled with 20+ options, it can be overwhelming. So, be sure to make a list of your primary categories, and stick with those. You can also use these categories for your blog content. Chris Gadek, AdQuick Use a Clean URL When optimizing your SEO for Shopify, make sure... --- ### Freelance Content Writer > Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. - Published: 2020-08-25 - Modified: 2021-04-18 - URL: https://markitors.com/freelance-content-writer/ - Categories: Careers We're looking for a Freelance Content Writer. Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Fun Facts 1. Google “digital marketing company,” and Markitors is on the first page nationwide. 2. We are a collection of dedicated digital marketing professionals that is entirely Arizona-based. 3. Our clients are small businesses. We have clients all over the world in all different types of industries. Now, for the details. We are looking for a Freelance Content Writer. The sole responsibility of a Freelance Content Writer is to execute carefully crafted content strategies that drive results for small businesses. Audiences reach the end of your pages without any effort. You write fast and rank high. Gut feeling takes a backseat to structured text. Readers are attracted to the topics you choose, and keywords you use. What’s a typical assignment look like? Here it is. Receive freelance writing assignment via Asana, our in-house project management system Get onboarded to our client businesses, including target persona, products, and points of differentiation Learn about client brand distinctions including tone and voice Review content briefs, including synopsis, target keywords, and outlines Research content topics and client industries Create content like blog posts... --- ### 7 Fashion Marketing Strategies for E-Commerce Companies > Make your fashion e-commerce store known through SEO, blogging, micro-influences, email campaigns and other effective marketing tactics. - Published: 2020-08-21 - Modified: 2024-10-10 - URL: https://markitors.com/fashion-marketing-strategies/ - Categories: Industries Make your fashion e-commerce store known through SEO, blogging, micro-influences, email campaigns and other effective marketing tactics. The fashion e-commerce industry is expected to grow from $481. 2 billion in 2018 to $712. 9 billion by 2022. The impact of COVID-19 will accelerate that growth, considering shoppers' overall shift to online shopping, although with demand for more casual clothes. Demand is great, but it can also be a double-edged sword for new brands entering the scene. So, how can you make your fashion brand stand out? The answer lies in creating a unique fashion marketing strategy. Keep reading for fashion e-commerce marketing ideas and insights to take your business to the next level. Table of Contents Optimize your website for search engines Start a blog to improve website traffic and build a community Support a good cause Use social media micro-influencers to boost sales Encourage customers to leave reviews Share your insights and your story in online fashion publications Incorporate email campaigns for abandoned carts and campaigns 1. Optimize your website for search engines Using search engine optimization (SEO) for any website is a fundamental must-have. Without a properly optimized website, customers won't be able to find your brand by searching for your products. Ever wonder why you find particular clothing brands on Google's first page of results for "sustainable yoga pants"? It's no accident. The most common source of fashion e-commerce traffic is direct, meaning customers already know your brand and will type in your website. But if you haven't yet made a name for your unique fashion items, search traffic (from search engines like Google)... --- ### 6 Digital Marketing Ideas for Physical Therapy Clinics > Getting more patients and referrals just got easier with these data-driven physical therapy marketing strategies. Read on for results! - Published: 2020-08-17 - Modified: 2024-10-10 - URL: https://markitors.com/digital-marketing-ideas-physical-therapy-clinics/ - Categories: Industries Getting more patients and referrals just got easier with these data-driven physical therapy marketing strategies. Read on for results! Attention PTs! The physical therapy profession is in great shape. The Bureau of Labor Statistics projects above-average growth in the industry through 2028, citing a growing population in need of care as a key reason. But how can your physical therapy clinic capture the attention of this growing market? We're glad you asked. If your marketing plan needs some rehabilitation, these six marketing ideas for physical therapy clinics are just what the doctor ordered. From simple and effective tools like directory listings to search engine optimization tactics that bring you digital prominence, this list is filled with gems that can elevate your clinic. Let's dive in! Table of Contents Stretch your reach with social media Publicize your practice with help from the press Make visible improvements with SEO Extend a hand to locals using Google My Business Get listed in a physical therapist directory Lean into content marketing 1. Stretch your reach with social media Want more people to learn about your clinic? A free physical therapy marketing strategy that increases brand awareness is a great place to start. Yup, we're talking good old social media. Think about it. Everyone and their mom is on at least one or more social platform. As users scroll, like, retweet and interact with other accounts, they are in search of content that adds value to their lives. Your content can do just that. Take Dr. Jonathan Kim of @jkimstrength_rehab. His Instagram page is filled with video tutorials of exercises for different areas of... --- ### San Francisco SEO Experts & Consultants > San Francisco SEO experts, and top consultants. Carefully vetted and hand-selected for San Francisco small businesses - Published: 2020-08-10 - Modified: 2024-10-10 - URL: https://markitors.com/san-francisco-seo-experts-consultants/ - Categories: SEO Experts San Francisco SEO experts, and top consultants. Carefully vetted and hand-selected for San Francisco small businesses San Francisco SEO Experts & Consultants San Francisco is an upcoming city for small businesses and SEO services are in high demand. There are several San Francisco SEO experts, and we've created this list to help small business owners find the best SEO companies and local SEO consultants when it comes to search engine optimization (SEO). Here's a list of the best SEO experts and consultants in San Francisco. Best San Francisco SEO Experts Wells Yu About: Wella Yu is a full-time SEO expert at Uber. Specialties: According to Yu's LinkedIn profile, he is an "experienced Search Engine Optimization Analyst with a demonstrated history of working in the retail industry. Skilled in Search Engine Optimization (SEO), Web Design, Keyword Research, HTML, and Adobe Photoshop. Strong marketing professional with a Bachelor of Science (B. S. ) focused in Marketing from San Francisco State University, College of Business. " Yu also has a plethora of certifications, including, but not limited to, HTML, CSS, Google Analytics, Google Mobile Sites and Adobe Illustrator CS6. Why are they one of the best SEO experts for small businesses in San Francisco? Yu is an extremely knowledgeable SEO expert who has had success at several large companies. While at these companies, including his current position at Uber, Yu has been instrumental in website improvements and creating a refined SEO strategy. The skills he has learned at larger companies equips him with extensive knowledge that will help him take a small business and raise it to great success.... --- ### How to Use Plastic Surgeon Directories for Local SEO > The path to more clients involves increasing online prominence. A listing in a plastic surgeon directory is the perfect place to start. Here’s how. - Published: 2020-08-04 - Modified: 2024-10-10 - URL: https://markitors.com/plastic-surgeon-directories-local-seo-2/ - Categories: Industries Prep the OR—Cosmetic surgery is in vogue as of late. What was once reserved for the upper echelons of society is now attainable for everyday individuals. And recent research echoes this fact. Data from the American Society of Plastic Surgeons reveal that cosmetic procedures are on the rise, with an increase of 250,000 procedures from 2017 to 2018. This leaves plastic surgeons with the opportunity to capitalize on this surge of interest. Of course, this requires a targeted approach. Read on to learn about a simple procedure that can make a visible difference in your marketing results. Table of Contents How does local SEO for plastic surgeons work? What are citations? Best plastic surgery directories to list your business in Attract new patients with a transformative local SEO strategy How does local SEO for plastic surgeons work? According to Google Trends, interest in plastic surgery has remained powerful and steady over the past year and is heading in an upwards direction. But a growing curiosity about plastic surgery doesn’t automatically translate into patients walking through your doors. So the goal becomes targeting people who are already on the lookout for a plastic surgeon in the area. The fact of the matter is that the search for a plastic surgeon often begins online. Individuals turn to search engines to find trusted and highly rated plastic surgery offices near them. This means that offices that appear on the search engine results page (SERP) get more attention and more patients. Fortunately, the path... --- ### 5 Life Coaching Blog Topics To Help Attract Clients > Are you running out of life coaching topics for your business’ blog? Read Markitors’ article to get some new life coach content ideas for your blog! - Published: 2020-08-04 - Modified: 2021-12-29 - URL: https://markitors.com/life-coaching-blog-topics-to-help-attract-clients/ - Categories: Industries By 2022, life coaches in the US will be pulling in over $1. 3 billion every year. That sounds like a lot until you realize there are now more than 50,000 registered life coaches with the International Coach Federation. The top life coaches can rake in millions, while the bottom 20% may be left struggling. If you want your life coaching business to stand out from the crowd, you need to connect with the most important marketing channel in the world: search engines. An amazing 91% of US adults use search engines every month. This is one of the best ways for life coaches to gain clientele today. Search engines are powerful marketing tools for your life coaching business, and having a blog as part of your website can drive traffic. However, the top results in search engine rankings receive the majority of traffic. In fact, according to HubSpot, the top five results in search engines get 75% of all search traffic. The best way to get to those top search engine rankings, without paying for ads, is with search engine optimization (SEO) and content marketing. Content marketing helps you connect with potential clients who need your expertise and guidance through a blog. It’s the bread and butter of any effective SEO strategy. Keep reading to learn how to start your very own life coaching blog and how to get life coach topics to write about. Why Is Blogging Important for Life Coaching Companies? As a life coach, you have... --- ### School Ads: Examples of Google and Facebook Ads > Are you looking for a way to boost your school's enrollment? Learn about school ads to craft a successful advertising campaign for your school. - Published: 2020-07-24 - Modified: 2021-04-18 - URL: https://markitors.com/school-ads-examples/ - Categories: Industries School Advertising Examples of School Google Ads Advertising Costs for Education Keywords Examples of School Facebook Ads School Advertising Alternatives Advertising in School Directories There are an estimated 143,934 schools in the United States, ranging from elementary schools to higher education institutions. As the headmaster of a school, you know how competitive it gets around enrollment time. That's why you're here: to learn more about education advertising to create an advertising campaign to boost your school's enrollment rates. Before you begin planning your campaign, there are two factors you must consider. First, you need to understand how Google Ad policies can impact your advertising. For example, Google has numerous policies regarding personalized advertising and data collection and use. While ads can collect data from users, Google requires that these ads are transparent in this and handle all important data with care. Any ads that ignore these policies when remarketing will end up disabled due to a policy violation. The second factor to consider is cost. Parents have a wide range of options when it comes to choosing what school their child will attend, so advertising costs aren't cheap. On average, your school will pay around $10-$12 per click for an education keyword. Let's assume your average conversion rate is 2%, meaning that out of every 100 visitors to your website, 2 end up enrolling. In the end, you'll end up paying $500-$600 to gain a new student. Feeling ready to sink your teeth into some school advertising alternatives? Jump to... --- ### Fashion Ads: Examples of Google and Facebook Ads > Learn how to create fashion ads on Facebook & Google. See top fashion advertising strategies to elevate your brand & captivate your audience. - Published: 2020-07-23 - Modified: 2025-03-03 - URL: https://markitors.com/fashion-advertising-examples/ - Categories: Industries Fashion Advertising for Fashion Brands: As of 2020, 69% of Americans have shopped online on at least one occasion. And 59% of these shoppers bought clothing items, a fact that should excite any fashion and apparel business owner. For small fashion companies attempting to compete with big-name brands, there are some things to consider when first putting together a fashion advertising campaign. Because people have an overwhelming amount of choices when it comes to shopping for clothing, advertising costs are a major consideration. On average, you will pay about $1. 50 – $2. 00 for a fashion specific keyword. Utilizing clothing ads on social media platforms, especially Facebook, can effectively reach target audiences, enhance brand awareness, and drive sales through engaging visual content and precise targeting capabilities. Given an average conversion rate of 2%, meaning that 2 out of every 100 people who visit your site will buy a product from you, you’ll pay an estimated $75 – $100 to acquire a new customer. Ready to explore fashion advertising strategies to best first your business? Jump over to our fashion and apparel SEO page or read on to see examples of fashion Google ads, Facebook ads, learn about costs, and explore keywords to target for SEO. Fashion advertising policies It is important to be aware of the Personalized Advertising Policies that are explicitly listed by Google. Clear restrictions about advertising to minors, people of a certain sexual orientation, or religious groups are outlined and need to be followed under all... --- ### Raleigh SEO Experts & Consultants > List of the best Raleigh SEO experts and top consultants. Carefully vetted and hand-selected for Raleigh small businesses. - Published: 2020-07-23 - Modified: 2024-10-10 - URL: https://markitors.com/raleigh-seo-experts-consultants/ - Categories: SEO Experts List of the best Raleigh SEO experts and top consultants. Carefully vetted and hand-selected for Raleigh small businesses. Raleigh SEO Experts & Consultants Raleigh is a beautiful city along the eastern United States coast with a growing small business market and loads of potential. SEO services are in high demand to help these small businesses gain traction. There are several Raleigh SEO experts, and we've created this list to help business owners find the best when it comes to search engine optimization (SEO). Best Raleigh SEO Experts Karen Hill About: Karen is a Digital Marketer and SEO Specialist for National Home Buyer. Specialties: Karen was "an active participant in the development of the SEO industry starting in 1996," according to her LinkedIn profile. She now specializes in SEO training and education in addition to basic SEO services. Additionally, Karen is highly skilled in web development, social media, online video production, and search engine marketing (paid search). She can generate press releases and articles and conduct social media posting and scheduling as a part of her services to create a well-rounded digital marketing strategy. Why they're one of the best SEO experts for small businesses in Raleigh? Karen has been developing her craft since the early days of search engine optimization. Her experience has encompassed the development of keyword targeting, technical modification and link building. As one of her peers writes, "I've never met anyone with more expertise about web sites, search engine optimization (SEO), networking, web site hosting and internet marketing than Karen. " Ashley Hirt About: Ashley is an SEO and Content Strategy Manager at Sports Endeavors.... --- ### 6 Pawfect Veterinary Marketing Ideas to Try > Calling all valiant veterinarians! If your practice needs a boost, use these effective and creative veterinary marketing ideas to move it forward. - Published: 2020-07-22 - Modified: 2024-10-10 - URL: https://markitors.com/veterinary-marketing-ideas/ - Categories: Industries If your marketing plan has gone to the dogs, there are a few steps you can take to turn it around—no gimmicks and promos here. In this article, we’re discussing real veterinary marketing strategies that yield lasting results. Whether your practice needs a few tips or a complete marketing overhaul, we’ve got you covered with helpful suggestions and in-depth instructions on implementation. Keep reading for a myriad of veterinary marketing ideas that will move the needle for your clinic. Table of Contents Have a well-groomed social media profile Boost awareness with features in the local news Invest in SEO for a star practice Connect with local residents using Google My Business Get listed in a veterinary directory Raise the woof with content marketing A great barketing plan is within reach 1. Have a well-groomed social media profile It seems like everyone, and their dog is on social media these days (seriously, one in ten pets has a profile). Pet owners love scrolling through their feeds. So ensure an active social media presence is part of your veterinary marketing plan. While it’s true that the social media landscape is filled with businesses vying for attention, you have a leg up over others. Posts featuring animals are linked to increased engagement in the form of likes and comments. In short, animals and social media are a match made in heaven. In addition to featuring four-legged friends on your profile, here are a couple of ways to get your social media accounts buzzing.... --- ### Indianapolis SEO Experts & Consultants > List of the best Indianapolis SEO experts, and top consultants. Carefully vetted and hand-selected for Indianapolis small businesses. - Published: 2020-07-22 - Modified: 2024-10-10 - URL: https://markitors.com/indianapolis-seo-experts-consultants/ - Categories: SEO Experts List of the best Indianapolis SEO experts, and top consultants. Carefully vetted and hand-selected for Indianapolis small businesses. Indianapolis SEO Experts & Consultants Indianapolis—the home of the Indy 500, the Colts and many small businesses looking to grow. SEO services are in high demand in cities like Indianapolis because of their potential to generate leads and acquire new business. We've created this list to help business owners find the best local Indianapolis SEO experts when it comes to search engine optimization (SEO). Here's a list of the best SEO experts and consultants in Indianapolis. Best Indianapolis SEO Experts Salvatore Surra About: Salvatore is an SEO Product Manager at Angie's List. Specialties: Salvatore's specialties mainly reside in technical SEO work, including HTML and Javascript coding. According to his LinkedIn profile, "My knowledge and experience using many CMS platforms, including WordPress, and web developer tools, like Dreamweaver, along with my expert knowledge of web applications, make me ideal to collaborate in any digital department. " His SEO-related specialties include inbound marketing, technical audits, and link generation. He's also knowledgeable in useful tools like Google Tag Manager, Moz, Bing Webmaster Tools and Hubspot. Why they're one of the best SEO experts for small businesses in Indianapolis? Salvatore's digital marketing experience goes back 20+ years, including first-hand experience with the rise of Google. He has experience in a variety of companies and industries, including e-commerce and agencies. He comes well endorsed and highly recommended. Caleb Dann About: Caleb works Digital Marketing and SEO at Eli Lilly and Company. Specialties: Caleb's experience lies in "over search engine optimization (SEO) strategy and implementation for... --- ### 5 Auto Repair Blog Topics to Inform and Attract Customers > Speed past your competition with a brilliant blog. Here are 5 auto repair blog topics to get you started and some free tools to help you uncover more ideas. - Published: 2020-07-21 - Modified: 2024-10-10 - URL: https://markitors.com/auto-repair-blog-topics/ - Categories: Industries A car that undergoes routine maintenance can last for hundreds of thousands of miles. Just like a well-made car, your business is in it for the long haul. To last, your business needs regular marketing maintenance. Luckily, we have a toolbox full of auto repair marketing tactics to help your shop flourish. One multipurpose tool that we highly recommend is an auto shop blog. From building trust with readers to improving your website authority, blogging ushers in a wide range of rewards. Keep reading to learn more about how crucial blogging is and ways to make it work for your auto shop! Table of Contents Why is blogging important for auto repair shops? 5 blog topics for auto repair shops Brainstorming tip: Finding auto repair blog topics using Google Trends Brainstorming tip: Find auto repair blog topics using Google Suggest and People also Ask Best practices for using auto repair blogs as a marketing tool Increase your blog’s reach with a turbo boost from the experts Why is blogging important for auto body shops? You have a limited number of hours each day to work on marketing your business. So why should you set aside time to blog? Because blogging has long term effects that positively impact your business. A social media post or promotional offer can attract people to your shop, but the effects are temporary. Blogging is different because it offers a way to enhance your search engine optimization efforts. Search engine optimization, aka SEO, is not a... --- ### Seattle SEO Experts & Consultants > List of the best Seattle SEO experts, and top consultants. Carefully vetted and hand-selected for Seattle small businesses. - Published: 2020-07-21 - Modified: 2024-10-10 - URL: https://markitors.com/seattle-seo-experts-consultants/ - Categories: SEO Experts List of the best Seattle SEO experts, and top consultants. Carefully vetted and hand-selected for Seattle small businesses. Seattle SEO Experts & Consultants Seattle is a growing destination for small businesses, nestled in the scenery of the Pacific Northwest, and demand for SEO services is growing along with them. But what are some things to look for in SEO experts? We've created this list to help business owners find the best when it comes to search engine optimization (SEO). Take a look at our list of the top SEO experts and consultants in Seattle. Best Seattle SEO Experts George Freitag About: George is an SEO Growth Manager at Indeed. Specialties: Before joining Indeed, George found SEO experience in freelance and agency work. George writes on his LinkedIn profile, "I work with all types of businesses to help them get more out of their website. I have lots of experience in search engine optimization (SEO) but also spend time in social media, web analytics, web development, conversion optimization and all the other trendy terms used in Internet Marketing. " Why they're one of the best SEO experts for small businesses in Seattle? George has lots of SEO experience spanning over ten years, including a year at Moz, a leader in Search Engine Optimization education and tools. His skills also come heavily endorsed with recommendations emphasizing his insights and SEO knowledge. Dave Niebuhr About: Dave is the Director of SEO at Zumper. Specialties: Dave is highly skilled in SEO, with several managers- and director-level positions in his impressive list of experience going back 15+ years, including work on the technical... --- ### Beginner’s Checklist of SEO for Fashion E-commerce > From URL and metadata best practices to keyword research, we’re breaking down the beginner’s checklist of SEO for fashion e-commerce - Published: 2020-07-20 - Modified: 2021-04-18 - URL: https://markitors.com/fashion-ecommerce-seo-checklist/ - Categories: Industries Are you struggling to boost direct sales from your fashion e-commerce site? Can’t seem to increase organic web traffic? It sounds like you need search engine optimization (SEO). SEO can boost direct sales from your e-commerce site, build brand awareness, and so much more. Follow along to learn all about SEO for fashion e-commerce companies as we go through our beginner’s checklist. Table of contents What is search engine optimization? And why do you need it? SEO Basics Keyword research URLs Metadata: titles and descriptions Product and category descriptions Schema markup Next steps to get more revenue from your fashion site Keyword research Keyword research is a critical first step in developing an SEO strategy to drive more direct sales. It involves finding topics and keywords that prospective customers are entering into search engines. Then, creating quality content tailored toward those topics and keywords, which increases organic web traffic. And more organic traffic = more direct sales. There are a few things every fashion company should know about keywords. First, the best way to choose relevant fashion keywords for your business is to use SEO tools like Google Adwords, Google Search Console, Google Trends, and more. These tools use a data-based approach to help you discover keywords with high search volume that the competition is ignoring. Plus, SEO tools identify customers with the right search intent. Identifying search intent around fashion keywords Search intent is the goal of a person using a search engine. Their intent is usually either: transactional,... --- ### Plumbing Ads: Examples of Google and Facebook Ads > To attract the right customers, you need the right advertising to stand out. Learn about plumbing ads with Google and Facebook examples, keywords, and more. - Published: 2020-07-18 - Modified: 2021-04-18 - URL: https://markitors.com/plumbing-ads-examples/ - Categories: Industries Plumbing Advertising Examples of Plumbing Google Ads Advertising Cost for Plumbing Keywords Examples of Plumbing Facebook Ads Plumbing Advertising Alternatives Advertising in Plumbing Directories From 2015 to 2020, the total revenue of the plumbing industry reached $105. 5 billion in the United States. As the owner of a small plumbing business, you know how competitive this expanding industry can be. That's why you're here: to learn about plumbing advertising methods so you can make your company stand out in the industry. Before you begin planning a plumbing ads campaign, there are two factors for you to consider. First, you should review ad policies on Google. Some policies that might impact your ad campaign are Google's misrepresentation policy. This policy states that all advertising on Google must clearly state what product or service it is promoting. An unclear or misleading ad copy could lead to your ad being disabled due to a policy violation. The next factor you should examine is advertising costs. Thanks to the range of options customers have when choosing a plumber, the cost of advertising isn't cheap. On average, your business will pay around $10-$12 per click for a plumbing keyword. Let's assume your average conversion rate is 2%. In other words, you gain 2 new customers for every 100 visitors to your company website. As a result, you'll end up paying an estimated $500-$600 to gain a new customer. Are you feeling eager to explore some alternative methods for your plumbing ads campaign? Skip to that... --- ### 5 Veterinary Blog Topics That Pet Parents Want to Read > Corner a larger piece of the $19 billion veterinary care market with a pet health blog. Learn why your practice should be blogging and what to cover. - Published: 2020-07-17 - Modified: 2021-04-18 - URL: https://markitors.com/veterinary-blog-topics/ - Categories: Industries The Bureau of Labor Statistics predicts above-average growth in the veterinary field through 2028. While this is great news for our four-legged friends, it also means a rise in competition amidst veterinary practices. To build awareness of your practice and grow your patient base, it's vital to implement a proactive marketing strategy. If you want a larger piece of the $19 billion veterinary care market, you'll need to keep your practice at the forefront of people's minds and position yourself as an authority in pet care in your local community. A well crafted veterinary blog allows you to do both while improving your digital presence. Explore some effective veterinary blog topics that can elevate your practice to best in show. Table of Contents Why is blogging important for veterinarians Veterinary blog topics that pet parents want to read Brainstorming tip: Finding veterinary blog topics using Google Trends Brainstorming tip: Find blog topics using Google Suggest, and People Also Ask Best practices for using veterinary blogs as a marketing tool Get your website out of the doghouse with a best in show blog Why is blogging important for veterinarians Search engine optimization (SEO) refers to steps a business can take to rise in digital prominence. Higher rankings in search results mean more eyes on your practice and more appointments scheduled. Blogging is an integral part of this strategy. Let's see this in action. Picture Izabella, a 25-year-old with a young Boston Terrier. She noticed that her dog, Pogo, often has irritated... --- ### IT Advertising: Examples of Google and Facebook Ads > Elevating your company brand can help draw in new customers. Check out Google and Facebook IT advertising examples, top keywords, costs, and more. - Published: 2020-07-16 - Modified: 2021-07-02 - URL: https://markitors.com/it-advertising-examples/ - Categories: Industries IT Advertising Examples of IT Google Ads Advertising Costs for IT Keywords Examples of IT Facebook Ads IT Advertising Alternatives Advertising in IT Directories There are 557,00 businesses in the United States' information technology industry. In 2019 alone, an estimated 13,400 startups and new business ventures were launched within the industry. As the owner of a small information technology company, you know how competitive this budding industry can be. As the industry continues to grow, your company will face new challenges when looking to attract new clients. That's why you're here—to learn more about IT advertising so you can create a flexible advertising campaign for your business. Before getting started, there are two factors you must consider. First, let's look at Google's ad policies. There are numerous policies that Google uses to ensure users have an enjoyable experience online. Some policies that might impact your advertising campaign are ones that prohibit the promotion of dishonest behavior. Examples of ads that violate this policy are ads that offer hacking software. Violation of these policies will result in your ad being disabled due to a policy violation. Next, let's examine the advertising costs. As the tech industry grows, consumers have an increasing number of choices when choosing a product. Due to the number of options a consumer has, advertising costs aren't cheap. The average price your business will pay $12-$15 per click for an IT keyword. Let's assume that your average conversion rate is 2%. This means that you gain 2 new... --- ### How to Use Veterinarian Directories for Local SEO > Attracting new pet patients just got easier. Learn the value of a listing in a veterinarian directory and how to improve local SEO for your practice. - Published: 2020-07-15 - Modified: 2021-04-20 - URL: https://markitors.com/veterinarian-directories-local-seo/ - Categories: Industries The American Pet Products Association reports that 67% of households in the United States own at least one pet. That’s roughly 85 million families with animals that need love, treats and care from a skilled veterinarian. Clearly, pet owners are everywhere. But how can you attract the ones that live near your practice? Well, to communicate with them, you’ll have to meet them where they are. And in today’s technology-centered world, pet owners are online. Truth be told, 4 out of 5 consumers use search engines to find local information. A growing number of people are turning to search engines to uncover nearby services close to them, including veterinary care. And the vast majority of searchers select a business on the first page of results. In light of this, it’s crucial that your practice implements a local SEO strategy. Local SEO is a branch of search engine optimization (SEO) that increases the visibility of your practice online. As you’ll learn in this article, a listing in a veterinarian directory is beneficial to local SEO. If you’re yearning for a first-page spot in the results and more ideal patients, read on! Table of Contents How does local SEO for veterinarians attract new patients? What are citations? Veterinarian directories to list your practice Guide your practice towards SEO success How does local SEO for veterinarians attract new patients? Local SEO is a two for one deal. In other words, it provides your practice the opportunity to appear in two prominent places—Google Maps... --- ### 5 Addiction Rehab Blog Topic Ideas to Inform Patients > Blogging benefits your treatment facility in more ways than one. Browse these addiction rehab blog topics and best practices for a blog that shines. - Published: 2020-07-14 - Modified: 2024-10-10 - URL: https://markitors.com/addiction-rehab-blog-topics/ - Categories: Industries Addiction rehab marketing requires tact. The choice to seek treatment is a personal and difficult matter for so many. At the same time, the competition is stiff. Recent data indicates that there are over 14,000 addiction treatment centers in the US. Your center needs to stand out online while remaining professional and building authority. Fortunately, blogging allows you to do just that. The path to higher rankings in the search results and increased visibility starts with a well-crafted blog. Incorporate the addiction recovery blog topics below to create posts that engage readers and build up your center's authority. Table of Contents Why is blogging important for addiction treatment centers? 5 blog topics for addiction treatment centers Finding addiction recovery blog topics using Google Trends Finding addiction recovery blog topics using Google Suggest and People Also Ask Best practices for using nonprofit blogs as a marketing tool Why is blogging important for addiction treatment centers? The choice to seek help for addiction is a private and often emotional journey. Many prefer to retain anonymity as they search for resources and information. Naturally, they turn to search engines for answers. For instance, someone might search "what are the signs of drug addiction" and get a page with results like this. As you can see, this portion of first page results comes from the websites of addiction treatment centers. Since Cirque Lodge produced a blog post on this common topic, the center was able to rank for this keyword, allowing more people to... --- ### Comparing the Best eCommerce Platforms for Apparel > Shopify, WooCommerce & Magento. Which eCommerce platform should your business choose? Let’s compare the best online shops in business. - Published: 2020-07-14 - Modified: 2021-04-18 - URL: https://markitors.com/best-ecommerce-platform-for-apparel/ - Categories: Industries Are you starting a clothing company but struggling to decide which eCommerce platform to use? From data analytics to tech support, there are a lot of features to consider. Choosing the right eCommerce platform is never easy. Still, finding a platform that suits your needs can make all the difference for your apparel company's bottom line. Keep reading to learn more about what you should be looking for in an eCommerce platform. Table of Contents What should my eCommerce platform have? The best eCommerce platforms for apparel Magento WooCommerce Shopify BigCommerce OpenCart Big Cartel Next steps to find the right eCommerce clothing platform What should my eCommerce platform have? Many apparel business owners often ask the question, 'what is the best eCommerce platform? ' The reality is there is no 'best eCommerce platform. ' It all depends on your apparel business's unique needs. That being said, there are a few things every appeal company should be looking for if they want the best possible eCommerce clothing store. 1. Search Engine Optimization (SEO) features One of the most important qualities of an eCommerce platform is its SEO functionality. Without SEO features and the availability of quality SEO plug-ins, your site won't be of much use. Why? Because it doesn't matter if you have the most beautiful site in the world if no one can find it online. SEO helps make sites discoverable on search engines, where almost 93% of all web traffic comes from, which makes it critical for eCommerce platforms.... --- ### Franchise Advertising: Google and Facebook Ad Examples > Finding an appropriate marketing method for franchise locations can be tough. Learn about franchise advertising to boost local traffic and brand awareness. - Published: 2020-07-14 - Modified: 2021-04-20 - URL: https://markitors.com/franchise-advertising-examples/ - Categories: Industries Franchise Advertising In 2019, there were an estimated 773,603 franchise businesses across the United States. The industry continues to expand as more franchises open each day. As the owner of a franchise business, you know how competitive the growing franchise industry is. When marketing several business locations, there is an additional challenge you face—building overall brand awareness while driving traffic to one location. A reliable method to elevate your brand and franchise locations is a cutting-edge franchise advertising campaign. There are two things you should keep in mind as you strategize your advertising campaign. First, you need to consider potential advertising policies that impact your business' advertising. One policy to keep in mind regards misrepresentation in Google Ad copies. An example of this would be a business that didn't list its physical contact address. When marketing multiple locations, you should ensure your ad copies are clear on which location you're promoting. The second factor for you to consider is cost. A customer has a wide range of choices when picking what local franchise they wish to buy from. As a result, the cost of using Google Ads for franchise businesses isn't cheap. On average, the cost your franchise will pay is $7-$12 per click for a franchise keyword. Let's assume that your average conversion rate is 2%. Out of every 100 visitors to your site, 2 of those visitors will become customers. In this case, you'll end up paying around $350-$600 to gain a new customer. If you're curious about... --- ### How to Use Addiction Treatment Directories for Local SEO > Getting your center listed in an addiction treatment directory provides a bevy of benefits. Learn how and browse directories in this article. - Published: 2020-07-13 - Modified: 2021-04-18 - URL: https://markitors.com/addiction-treatment-directories-local-seo/ - Categories: Industries Treating addiction requires a holistic approach. So does digital marketing. If you only stick to one method of online marketing, the results won’t be as powerful as they could be. That’s why enhancing your strategy with listings in addiction treatment directories is a great method of increasing your visibility and reach. Learn more about why getting listed in a treatment center directory is so beneficial to your business and how to implement this strategy with local SEO below. Table of contents How does local SEO for addiction treatment centers attract new patients? What are citations? Addiction treatment directories to list your facility in Dominate local SEO with a winning strategy How does local SEO for addiction treatment centers attract new patients? To understand local SEO, it’s important to know what SEO is in general. Search engine optimization (SEO) refers to the steps you can take to make your treatment center’s website appear at the top of the search results page. For instance, when someone types in “best addiction treatment centers,” the facilities that appear on the first page of results earned that ranking by improving their SEO practices. Now take SEO and apply it at the local level. So imagine someone typing in “best addiction treatment centers in Madison, Wisconsin. ” Local SEO is now at work, offering a business the opportunity to show up in the search results and Google Maps. So how does local SEO work? Local SEO works with the help of a free tool called Google... --- ### How to Use a Blog to Promote Your New Business > Want more organic traffic and inbound leads? Learn how to use a blog to engage with your target audience and promote your new business. - Published: 2020-07-13 - Modified: 2021-09-27 - URL: https://markitors.com/how-to-blog-for-business/ - Categories: Industries A lot of new business owners roll their eyes at the idea of using a blog. They imagine mom and pop bloggers discussing their latest travel adventures and can’t see how that could help their business. What those owners might not realize is a majority of internet users (77%) regularly read blogs. And, many of the largest companies on the planet, from Amazon to Coca-Cola, blog almost every day. Why? Blogs can help establish your business as an industry leader, build your online presence, and attract more leads. So, for all you beginner bloggers out there looking to learn how to use a blog to promote your business, keep reading. Table of contents Why is blogging important for new businesses Why is SEO important for your blog? Setting up a blog Next steps to promote your new business Why is blogging important for new businesses? A blog is one of the most important digital marketing tools in your arsenal, especially as a new business owner. When done right, blogs attract new customers with informative content and educate your target audience on your business’ values and story. Additionally, studies have shown that companies that blog receive 55% more website visitors than those that don’t. For new businesses, blogs are about more than just lead generation, however. Blogs help create a professional online presence and position your business as an industry leader. They’re also an excellent opportunity to connect with your clients or customers to cultivate an online community. Essentially, a new... --- ### 7 Food and Beverage Blogs to Inspire Your Company's Blog > These food and beverage blogs offer a full course content meal to readers. Learn from their tactics to foster connections with customers. - Published: 2020-07-12 - Modified: 2024-10-10 - URL: https://markitors.com/food-beverage-blogs/ - Categories: Industries In the sea of food and beverage products on the market, what makes some rise above the rest? One factor at play is connection. Brands that connect with consumers based on core values are poised for success. A study from Deloitte found that 63% of consumers would pay more for products that are backed by social impact values. Building a connection with shoppers is no longer optional. It’s a method of differentiation that helps food and beverage companies avoid becoming interchangeable. The Deloitte report goes on to state “ Food is a highly emotive category; imagine the power that could be unlocked if brands became truly emotionally connected to their consumer based on shared values. ” If you’re looking for ways to build a connection with your target audience, consider meeting them where they spend much of their time—online. A food and beverage blog combines visually appealing elements with meaningful messages, allowing your company to build name recognition, trust, and relationships with readers. Food and beverage blogs to explore for inspiration Siete Stories Enlightened Blog Taste Nirvana Blog Bobo’s Blog Dr. Elin’s Blog Brew Dr. Kombucha KidsLuv Blog 7 enticing food and beverage blogs Blogging is an integral part of a well-rounded content marketing strategy and offers long term search engine optimization (SEO) benefits. That’s because you can target a specific keyword with each blog post, giving your web pages more opportunities to rank on the first page of search engine results. Below are seven fresh and flavorful food blogs... --- ### 5 DIY Drug Rehab Digital Marketing Ideas > Millions of people are in need of drug rehab. How can your center attract the right patients? Start with these effective drug rehab marketing ideas. - Published: 2020-07-12 - Modified: 2021-04-18 - URL: https://markitors.com/drug-rehab-digital-marketing-ideas/ - Categories: Industries The National Survey on Drug Use and Health found that almost 20 million Americans battle a substance abuse disorder. There’s no doubt that people across the country are in need of addiction treatment services but how can you get them to consider your treatment facility? For many industries, marketing is about generating buzz and turning customers into brand ambassadors. But rehab marketing requires a more nuanced approach. It’s an approach that we have used to help our clients in the rehab space successfully reach more patients. And today, we’re sharing it with you. In this piece, we’ll detail six tactful drug rehab marketing strategies that are both respectful and effective. Table of Contents Build a community with social media Invest in SEO Increase exposure with addiction directory listings Use Google My Business to connect with locals Leverage your blog to help the right people find your center 1. Build a community with social media Research indicates that 72% of the American public uses some form of social media and many visit platforms on a daily basis. Having a presence on social media affords your center more opportunities to connect with people in a place they are frequently visiting. Social media allows for a two-way dialogue like the one that takes place in this authentic exchange from Awakening Recovery Center’s Facebook account. You don’t have to amass hundreds of thousands of followers to have a successful social media profile. Instead, focus on building meaningful connections with those that do interact with... --- ### 6 Low Cost Digital Marketing Ideas for Nonprofits > Marketing on a budget just got a whole lot easier. Make an impact on your community, not your bank account, with 6 creative marketing ideas for nonprofits. - Published: 2020-07-11 - Modified: 2024-10-10 - URL: https://markitors.com/nonprofit-digital-marketing-ideas/ - Categories: Industries The passion for your organization’s cause is overflowing. The marketing budget? Not so much. When large scale campaigns are not feasible with current budgets, it’s time to get creative with your marketing strategy. There are many marketing ideas for nonprofits out there but let’s focus on the ones that can actually have a tangible impact. Whether your goal is to attract more donors, get volunteers to join the cause, build awareness, or gain signatures for a petition, you need to harness the power of digital marketing. Read on to learn how to promote a nonprofit organization in a budget-friendly manner. Table of Contents Spread the word with social media Get covered by local newspapers and news stations Get serious about SEO Reach locals using Google My Business Increase exposure with nonprofit directories Create content to attract donors and volunteers Do more good with a great marketing strategy 1. Spread the word with social media Are you making the most of your organization’s social media profiles? You might think that gaining more followers is the ultimate goal, but having engaged followers is more beneficial to spreading your message. Engaged followers like photos, share your posts with others and are more likely to donate to your brand. In fact, research shows that 55% of people who engage with nonprofit organizations on social media end up taking some sort of action. Communicating a meaningful message via social networks is a great way to build awareness. Here are three important practices to implement for... --- ### 8 Ideas for a Digital Hotel Marketing Plan > Want to increase bookings without spending more on paid advertising? From SEO to OTAs, here are eight marketing ideas to help your hotel do just that. - Published: 2020-07-11 - Modified: 2021-09-27 - URL: https://markitors.com/hotel-digital-marketing-strategies/ - Categories: Industries Want to increase direct bookings without paying per click for advertising? As a digital marketing agency with years of experience in hotel search engine optimization (SEO), we understand how critical direct bookings are to your business. We also know spending thousands on advertising every year isn’t always feasible. So, if you’re looking for hotel marketing ideas that won’t break the bank, keep reading. Below we discuss all the top hotel marketing strategies to increase direct bookings, build a professional online presence, and reduce paid advertising costs. Table of Contents Make your website discoverable with SEO Try blogging to increase organic website traffic Use micro-influencers to boost your social media status Ask for reviews and recommendations from guests Promote your hotel with OTAs and GDSs Optimize your Google My Business profile Get published in local or online publications Partner with a university near you to market Your hotel Next steps for your digital hotel marketing plan 1. Make your website discoverable with SEO Direct bookings are king when it comes to hotel marketing. Of course, getting those direct bookings isn’t always easy. It requires a quality website and a strong online presence. The days of booking rooms through phone calls are over. 88% of respondents to a recent survey from Statista said they prefer using an online channel to book a hotel. Still, creating a quality website is only valuable if your prospective guests can find it online. That’s where search engine optimization (SEO) comes into play. SEO can help you... --- ### How to Use IT Company Directories for Local SEO > Want more local customers for your IT company? Try local SEO and company directories to get the prominence boost you need for better local results. - Published: 2020-07-10 - Modified: 2021-10-25 - URL: https://markitors.com/it-company-directories-local-seo/ - Categories: Industries The information technology industry, now often called information and communications technology (ICT), is always evolving. In fact, according to the Brookings Institute, growth in the IT industry is driven by new technologies like the cloud, big data, and analytics as spending on legacy IT falls. This constant push towards new tech means smaller IT companies need to do more than ever to capture market share from innovating industry giants. So if your IT company relies on local clients to drive revenue, consider this: 46% of all Google searches are local, and there were 72% of consumers that did a local search visited a business within five miles afterward, local SEO can be very valuable for the bottom line. It all starts with a properly optimized three factors that Google says determine local search results: relevance, distance, and prominence. Local SEO works to improve all three of these factors so your IT company can improve its rank in Google’s ‘local pack. ’ Distance Distance is how far away your IT company is from a given location in a search query. There’s no way to improve your site’s proximity to search results, but keeping your address consistent across all references to your company on the internet will help Google correctly determine the distance between your business and a search query. Relevance Relevance is how well the service information on your IT local listing matches a search query. Again, the only way to improve your company’s relevance is by adding complete and detailed... --- ### SaaS Advertising: Examples of Google and Facebook Ads > Boost your company's visibility with the right SaaS advertising campaign. Check out examples of Google & Facebook ads, keywords, their costs, and more. - Published: 2020-07-10 - Modified: 2024-10-10 - URL: https://markitors.com/saas-advertising-examples/ - Categories: Industries SaaS Advertising Table of Contents Examples of SaaS Ads on Google Advertising Costs for SaaS Keywords Examples of SaaS Facebook Ads SaaS Advertising Alternatives With 89% of SaaS companies indicating that new customer growth is a top priority, the industry is more competitive than ever. As the owner of a small SaaS business, you understand the challenge of going against competing companies in the industry. That's why you're here: to learn how you can gain more visibility for your company through a strategic SaaS advertising campaign. Before you start planning your campaign, there are two factors to consider. First, you should be aware of what advertising policies may impact your business. An important policy to keep in mind is Google's policy on enabling dishonest behavior. An ad that promotes a product enabling dishonest behavior, like inflating website traffic, is prohibited. The second factor for you to consider is advertising costs. Thanks to the numerous options a customer has when choosing new software tools, advertising costs can be more expensive. The average cost your business will pay per click for SaaS keywords is $13-$15. Assuming that your average conversion rate is 2%—meaning, out of every 100 visitors to your website, 2 become new customers—you'll pay $650-$750 to get a new client. Curious about SaaS advertising alternatives? If so, you can jump to that section below or head over to our SaaS SEO page. Otherwise, keep reading to see examples of SaaS ads on Google and Facebook, sample keywords to target, their... --- ### 6 Plumbing Marketing Ideas to Get Clients Flowing > You’re not the only plumber on the block. But you can be the one with the best plumbing marketing strategies. Here are a few ideas. - Published: 2020-07-09 - Modified: 2024-10-10 - URL: https://markitors.com/plumbing-marketing-ideas/ - Categories: Industries Your services are top-notch. Your employees are professional. But clients are slow to come in. What gives? It looks like it’s time for a shiny new plumbing marketing strategy. And you’ve come to the right place. Last year, 90% of consumers used the internet to find a local business. Translation: everyone and their mother is heading online to seek out plumbing services. If your digital presence is lacking, then another plumber is passing you by in the search results. Stumble along in digital wilderness no more! We’ve compiled a list of six plumbing marketing ideas that are backed by data and beginner-friendly. Read on for actionable tips on attracting clients to your business. Table of Contents Set up social media Get published in local newspapers and online publications Incorporate SEO to take your plumbing business to the next level Get on Google’s good side with a Google My Business profile Get listed in plumbing directories for improved local SEO Build a blog with user-friendly content The plumber’s progress starts with a solid marketing plan 1. Set up social media Okay, we know what you’re thinking. Who follows plumbers on social media? While it’s true that most people don’t scroll through their feeds in search of plumbing accounts, follower count is not the primary aim of this tactic. So why should you bother with social media? For one, it allows you to build up your brand and establish authority in your field. A customer needs to trust a company, especially when... --- ### 6 Low-Cost Startup Marketing Ideas to Ignite Growth > Growing website traffic, building brand awareness, increasing revenue, what more could you want? These are six low-cost marketing ideas for startups. - Published: 2020-07-09 - Modified: 2021-09-27 - URL: https://markitors.com/startup-marketing-ideas/ - Categories: Industries 90% of new startups fail. Those aren’t great odds, but that’s not you Not if you have the right marketing plan. That’s why we put together this article with six low-cost startup marketing ideas so you can overcome the odds and find startup success even without millions in seed funding! Table of Contents Optimize your new website for search engines Use influencers and hashtag research to build a social media presence Get published in local newspapers and industry publications Create quality content for your website to draw in web traffic Use Google My Business to improve local lead generation Build prominence with industry directories 1. Optimize your new website for search engines If you’re just beginning a startup marketing plan, one of your first priorities should be search engine optimization (SEO). SEO works to increase your startup’s website’s visibility in search engines. And since nearly 93% of all web traffic comes through search engines, investors and customers can’t find you on Google, Bing, or Yahoo without it. There are four main components of an SEO strategy: content marketing, digital PR, technical SEO, and local SEO. Each of these components of SEO works in unison for peak results. Before that though, it pays to do some industry and keyword research, competitor analysis, and to create an SEO strategy. That way, you’ll have goals in mind, and a plan of how to accomplish them. For SEO beginners, all of this can be confusing, so it might be best to start out with... --- ### 5 IT & Technology Blog Topics to Boost Website Traffic > Looking to boost your website traffic and increase revenue? Learn how to create an IT or tech blog in this article and do just that! - Published: 2020-07-08 - Modified: 2023-03-29 - URL: https://markitors.com/it-technology-blog-ideas/ - Categories: Industries As a technology or IT company, your online presence is more important than it is for most businesses. After all, if you can’t create a quality website, why should anyone trust you with their IT support needs or believe in your tech products? Creating a quality website is about professionalism and brand reputation, plus it’s a great way to increase revenue. So, if you’re looking to boost your brand awareness and improve your online presence, try blogging. Blogging not only increases web traffic but also helps educate current clients or customers to improve retention rates. However, you have to target the right blog topics if you want to create resources that are capable of capturing relevant organic traffic. That’s why we put together this article on IT and technology blog topics to help you out. Why is blogging important for IT and technology companies? Building quality content on your website is the foundation of a strong online presence. Without it, most businesses struggle to generate organic web traffic. In fact, according to data from HubSpot, businesses that blog get 55% more website visitors than those that don't. From multinational tech giants to local IT support companies, blogs are marketing 101 in the tech space. Oracle, one of the largest database software, cloud engineered systems, and enterprise software companies in the world, believes in blogs so much that they run several and even boast a blog directory for top industry blogs as well. It’s not a surprise Oracles uses blogging to... --- ### 7 IT Company Marketing Ideas for More B2B Sales > Looking to improve your organic web traffic and increase B2B sales? Follow along as we go through top IT marketing ideas to help you do just that. - Published: 2020-07-08 - Modified: 2024-10-10 - URL: https://markitors.com/it-company-marketing-ideas/ - Categories: Industries In 2019, worldwide IT spending hit $2. 9 trillion. And, according to the Brookings Institute, IT was also the most “promising domain with respect to job creation between 2006 and 2016. ” All of this promise has lead to some serious competition in the industry. If you want your IT company to stand out from the crowd, you need an in-depth marketing strategy that takes advantage of every marketing channel. While paid advertising can help boost sales in the short term, the high cost of paid ads for IT companies means most companies simply can’t afford the expense over the long run. That’s why we’ve put together these long-term IT company marketing ideas that can help your B2B sales boom for years to come. Table of Contents Build brand awareness with social media Improve your online presence with SEO Use content marketing to attract more website visitors Try email marketing for strong ROI and customer engagement Get published in industry or online publications Create and optimize your free Google My Business profile Secure citations in industry directories to boost local lead generation 1. Build brand awareness with social media It’s no secret every business needs social media these days. After all, an incredible 79% of all adults use social media in 2020. So, if you run an IT company with no initial social media presence, what could you do to start building engagement and brand awareness with potential client companies? The most successful social media platform for your IT company... --- ### How to Use SaaS Content Marketing to Sell Your Software > Ready for a marketing refresh? SaaS content marketing has serious benefits. Here’s how to kill the content marketing game. - Published: 2020-07-07 - Modified: 2024-10-10 - URL: https://markitors.com/saas-content-marketing/ - Categories: Industries Selling software is a challenge. You can’t set your product under flattering light, get some close-up shots for the website and call it a day. SaaS companies understand the uphill battle and are searching for ways to rise above in this rapidly expanding market. All the product updates and new features don’t mean a thing if your target audience doesn’t know who you are. Your company needs more visibility. Your company needs a SaaS marketing strategy that has positive long term effects. Might we suggest that your company needs SaaS content marketing? And not just any content marketing. Exciting content. Powerful content. The “I won’t close this window on my crowded desktop because I like what this page has to offer” type of content. Luckily, you don’t have to reinvent the wheel to produce creative content. Let’s get some inspiration from companies whose content marketing reaches beyond the run-of-the-mill blog posts and webinars we’re all too familiar with. Table of Contents Benefits of Content Marketing How Content Marketing Works for SaaS Shutterstock adds value in a visual format Degreed shines with thought leadership content Salesforce shifts the spotlight to customers Bid farewell to bland marketing with a top tier content strategy Benefits of Content Marketing You have limited resources and a finite number of hours each day. If you’re going to invest in content marketing, you need to be sure it’s a worthwhile pursuit. The benefits your company can reap from content marketing depends on the strategy you pursue. Here... --- ### 5 Education Blog Topics to Promote Your School > Want to attract new families to your school? Here are five blog topics for education that will help you connect and build trust. - Published: 2020-07-07 - Modified: 2024-10-10 - URL: https://markitors.com/education-blog-topics/ - Categories: Industries As both parents and students spend more time online, it only makes sense to craft a marketing strategy that is digitally focused. To connect with and inform your target audience, why not start a blog for your school? It’s a great way to attract new visitors to your website and increase awareness around your learning institution. Whether you’re new to blogging and want to avoid content marketing mistakes or your current blog is lacking and you need education marketing ideas to freshen it up, you’ve come to the right (online) classroom. Keep reading for education blog topics that will help you reach the top of the class. Table of Contents Why is blogging important for schools? 5 blog topics for schools Finding educational blog topics using Google Trends Find blog topics using Google Suggest and People also Ask Best practices for using educational blogs as a marketing tool Want your blog to be the best in class? Why is blogging important for schools? When it comes to marketing your school, blogging brings serious benefits. One that is hard to overstate is the search engine optimization (SEO) boost that blogging imparts. Every time someone looks up a term in a search engine, a results page appears with 10 or so links to articles or videos that address the search. But with an endless number of posts online, how do those 10 make it to the front page of results? That is where SEO comes in. Websites that optimize for a great... --- ### Financial Services Advertising Restrictions and Examples > Before starting on a financial services advertising campaign for Facebook or Google, there are some important restrictions to consider. - Published: 2020-07-06 - Modified: 2024-10-10 - URL: https://markitors.com/financial-services-advertising/ - Categories: Industries Financial Services Advertising Within this article, we will share examples of Google and Facebook ads as well as respective regulations, discuss advertising costs in more detail, and explore the keywords your financial institution should target. Follow along or skip to our Financial Services SEO page to learn more about advertising alternatives. Before starting on a financial services advertising campaign, there are some important things to consider in regards to restrictions. First and foremost, banks and other financial institutions must adhere to strict federal regulations on advertising. The FTC has rules and guidelines specific to credit and financial issues that can not be overlooked. There are also several compliance rules for bank and credit union marketers to follow including the Truth in Savings Act, Equal Opportunity Credit Opportunity Act, the Community Reinvestment Act just to name a few. Financial services advertising restrictions: Google Ads As noted in Google’s personalized advertising policies, financial institutions are unable to use personalized advertising (which enables advertisers to reach users based on their interests and demographics) on those with: a negative financial status in regards to bankruptcy services welfare services homeless shelters unemployment resources predatory lending products and services It is important that you closely review all Google’s advertising policies relating to financial products and services. There are several policies that pertain to: advertising for personal loans loan modifications debt services cryptocurrencies and more The more familiar you are with these policies, the less likely you will violate one of them and have Google remove your... --- ### 8 E-Commerce Marketing Tips To Boost Revenue > From Instagram ‘buy buttons’ to e-commerce SEO, these are the top marketing strategies to help e-commerce sites boost revenue without paid ads. - Published: 2020-07-06 - Modified: 2021-09-27 - URL: https://markitors.com/ecommerce-marketing-tips/ - Categories: Industries Since 2010, online retail sales have exploded around the globe, but particularly here in the US. In fact, according to data from the US Census Bureau, online sales make up over 12% of total retail sales in 2020. That’s compared to under 4% a decade earlier. Source: The US Census Bureau The e-commerce boom created a huge opportunity for many struggling brick and mortar retailers to find new life. Now, there are over 7. 1 million online retailers in the world, and an incredible 1. 8 million of them operate in the United States. If you want your business to rise above the rest, your e-commerce marketing strategies have to be up to par. Thankfully, we’ve got some top tips to help you make that the case, and boost your revenue while you’re at it! Follow along and learn more. Table of Contents Use e-commerce SEO Create a blog Up-sell and cross-sell Ask for reviews and recommendations Optimize your website for mobile customers Focus on customer service and support Share your e-commerce experience Set up e-commerce capabilities on your social platforms 1. Use e-commerce SEO to boost your product and category page rankings in search engines Our top e-commerce marketing tip is to optimize your website for search engines with e-commerce search engine optimization (SEO). SEO can help increase organic web traffic, and that leads to more sales without the need for expensive paid ads. It all starts with an SEO audit to find where your site needs improvement to... --- ### How to Use Nonprofit Directories for Local SEO > A lisiting in a nonprofit directory benefits your organization in more ways than you might expect.. Learn how to use this tool to your advantage. - Published: 2020-07-05 - Modified: 2024-10-10 - URL: https://markitors.com/nonprofit-directories-local-seo/ - Categories: Industries Like a tree with strong roots, nonprofits with local support can grow into larger, flourishing operations. You understand the importance of local support for your nonprofit organization but what about for your marketing strategy? Local SEO refers to a set of practices that increases the visibility of your nonprofit in both Google Maps and the search engine results pages (SERPs). Consider the mind-boggling fact that 4 out of 5 people turn to search engines to find local information. Improving your local SEO means that more people nearby can find your organization through search engines. To compete with other nonprofits and show up in front of searchers, it’s vital to improve your local SEO. Being listed in a nonprofit directory is a surprisingly simple way to do so. Below, we’ll dive into the details of local SEO and the way you can make nonprofit directories work for you. Table of Contents How does local SEO for Nonprofits work? What are citations? Nonprofit directories to list your organization in Make an impact with a solid SEO strategy How does local SEO for Nonprofits work? The National Center for Charitable Statistics reports that 1. 54 million nonprofit organizations are registered in the United States. That’s not exactly a wide-open space in terms of space on SERPs. If your organization is going to show up in Google Maps and on SERPs, you need to be intentional in your local SEO efforts. A firm foundation in local SEO knowledge is the best launchpad for a... --- ### 5 eCommerce Blog Topics to Attract More Sales > Want more eCommerce sales without the expensive paid ads? Try content marketing with a blog. Follow along and find out how. - Published: 2020-07-05 - Modified: 2021-04-18 - URL: https://markitors.com/ecommerce-blog-topics/ - Categories: Industries According to data from the Census Bureau, eCommerce sales in the US will hit $1. 3 trillion by the end of 2020. Shopping has moved online, and retailers are following suit. Now, almost every major retailer in the US has a dedicated eCommerce presence—and they’re all fighting for market share. One of the best ways to increase sales despite the competition is with content marketing, and in particular, a blog. Still, coming up with eCommerce blog ideas can be a challenge, so we put together this article on eCommerce blogging ideas so you’ll have everything you need to get started outranking the competition with a blog as soon as possible. Table of contents Why is blogging important for eCommerce companies? 5 blog topics for eCommerce companies Finding eCommerce blog topics using Google Trends Finding eCommerce blog topics using Google Suggest and People Also Ask Best practices for using eCommerce blogs as a marketing tool Next steps to market your eCommerce business Why is blogging important for eCommerce companies? Recent research shows that 46% of consumers start the buying process through a search engine online. This means the top spots in search engine results pages are incredibly valuable for increasing sales. One of the best ways to reach those spots is with content marketing or blogging as a part of a search engine optimization (SEO) strategy. Blogging generates additional web traffic from organic search sources, like search engines, by attracting a targeted audience with quality content. In fact, according to data... --- ### 5 Plumbing Blog Topics to Attract New Customers > Turn your plumbing blog into a lead magnet with the right topics. Here are 5 plumbing blog topics that engage readers and easy ways to uncover new ones. - Published: 2020-07-04 - Modified: 2022-03-22 - URL: https://markitors.com/plumbing-blog-topics/ - Categories: Industries When brainstorming ways to connect with new customers, a blog may not be the first thing that comes to mind. But blogging is an incredibly effective way to attract potential customers to your website. A survey of 2,300 small businesses found that those with active blogs experienced 126% more leads per month than those without a blog. This graph from Hubspot shows an impressive difference. Source: Hubspot If you want to get in on the content marketing action, we’ve got you covered. In this article, we’ll discuss why blogging is important for plumbers, five engaging plumbing blog topics, and tools you can use to uncover more worthwhile blog ideas. Table of Contents Why is blogging important for plumbers? 5 plumbing blog topics to draw searchers to your site Finding plumbing blog topics using Google Trends Finding plumbing blog topics using Google Suggest and People Also Ask Best practices for using plumbing blogs as a marketing tool Need a boost to lift your plumbing blog off the ground? Why is blogging important for plumbers? As the Hubspot study shows, placing yourself above competitors with a well-crafted blog can make a tangible impact on your lead generation. Beyond this, blogging is beneficial for plumbers because it allows a company to build trust. Consumers are more likely to use a company that they trust. As you display your knowledge of plumbing topics, readers will see that expertise as proof that your company knows what it is doing. For instance, Len the Plumber has... --- ### 5 Nonprofit Blog Ideas for Increased Website Traffic > Content marketing benefits your nonprofit in more ways than you may expect. Here are 5 impactful topic ideas for nonprofit blogs. - Published: 2020-07-04 - Modified: 2021-07-01 - URL: https://markitors.com/nonprofit-blog-ideas/ - Categories: Industries Your nonprofit has a driving mission that moves you forward. What if a lot more people learn about your purpose and decide to get involved? The impact could have positive ripple effects across your organization. If blogging is not a part of your marketing strategy, it’s time to reconsider. Hubspot analysis found companies that publish more than 16 blog posts each month receive almost 3. 5x more organic traffic than those that publish 0-4 posts monthly. 60% of consumers feel more positive about a brand after reading custom content on their blog. We could run through the impressive effects of blogging all day. But it’s probably a better use of your time to learn how blogging for nonprofits works and what it could mean for your organization. Get reading! Nonprofit blog benefits, creative topic ideas, and best practices are all waiting below. Why is blogging important for nonprofits? To support your organization’s mission, you raise funds with the help of donors. The more resources you have, the more good you can accomplish for your cause. When it comes to getting your message out there, your website works in a similar way. The more relevant, high-quality content your website has, the more likely search engines are to pull it onto the top results pages. You can reach more and more people as your web pages rank higher on the SERPs (search engine results pages). This process of implementing practices to boost rankings and increase visibility is known as search engine optimization... --- ### 6 Ideas to Build a Sleek SaaS Marketing Strategy > Your software is modern and intuitive. Make sure your SaaS marketing strategy is too. Here are 6 innovative ways to stand out and grow your company. - Published: 2020-07-03 - Modified: 2024-10-10 - URL: https://markitors.com/saas-marketing-ideas/ - Categories: Industries Table of Contents Take advantage of social media Set your SaaS Company up for SEO Success Use SaaS directories for more mentions and exposure Hyper-target consumers in your niche on forums Invest in Customer Experience (CX) Implement a Referral Program Disrupt boring SaaS marketing with a plan that stands out Modern. In demand. Cutthroat. It’s the world of SaaS and your company is living in it. Marketing a SaaS company is no walk in the park. Demand is high, but so is the threat of competitors. A Deloitte survey of CIOs revealed that 93% are adopting or considering cloud software for their firms. If you want a piece of the market, you need a SaaS marketing strategy that converts into leads and sales. Read on for six non-boring ways to put your company on the map and (more importantly) on the computers of consumers everywhere. 1. Take advantage of social media We won't bore you with the broad, tired statements about using social media to connect, build relationships, and boost brand awareness. Specificity is a friend to action, so let’s get down to the nuts and bolts. Anyone with a smartphone and a spare 5 minutes can see just how crowded the social media space is for software companies. So why is it a good idea to incorporate this into a SaaS marketing strategy? The answer is a skilled marketer’s favorite four-letter word —data. Thanks to built-in social media metrics, you can gain insights into what customers and potential users... --- ### Nonprofit Advertising: Examples of Google and Facebook Ads > Want to know more about nonprofit advertising? Keep reading to see examples of Facebook and Google Ads, nonprofit keywords, costs, and more. - Published: 2020-07-03 - Modified: 2021-04-18 - URL: https://markitors.com/nonprofit-advertising-examples/ - Categories: Industries Nonprofit Advertising Table of Contents Examples of Nonprofit Ads on Google Advertising Costs For Nonprofit Keywords Examples of Nonprofit Advertising on Facebook Nonprofit Advertising Alternatives In the United States, there are an estimated 1. 5 million active nonprofit organizations. Naturally, each organization wants to attract volunteers and interested employees to its cause. With so many organizations competing for the same spotlight, getting your nonprofit organization the exposure it deserves can be challenging. That's why you're here; as the owner of a nonprofit, you want to learn more about nonprofit advertising and how to gain more visibility for your cause. When planning a nonprofit advertising campaign, there are two main factors to consider. First, you need to understand advertising policies. For Google Ads, nonprofit organizations must be aware of any policies that impact their advertising. For example, Google Ads has a policy that limits ads that solicit funds from a user. Google only permits solicitation of funds on behalf of a politician, political party, or tax-exempt charity. Next, you'll want to consider the advertising costs. With so many nonprofit organizations in the country, a potential volunteer has an abundance of choices of what organization to partner with. As a result, the cost of using Google Ads for a nonprofit isn't cheap. The average cost your organization will pay is $10—$12 per click for a nonprofit keyword. Let's assume that your average conversion rate is 2%. This means that for every 100 visitors, 2 will join your organization. In the end, you'll... --- ### 5 Brilliant Examples of Marketing at SaaS Companies > Need to stand out in the SaaS space? These campaigns create buzz & generate real results. Learn how to banish boring marketing with these brilliant ideas. - Published: 2020-07-02 - Modified: 2021-07-26 - URL: https://markitors.com/saas-marketing-examples/ - Categories: Industries If you’re in the SaaS space, you know the competition for market share is fierce. While the demand for SaaS is increasing, so is the number of options available to consumers. So it’s no surprise that 89% of SaaS companies indicate new customer acquisition as a top growth priority. If you’re part of the overwhelming majority of companies looking to increase sign-ups, your marketing strategy can’t be run-of-the-mill. Marketing an intangible product requires an out-of-the-box approach. The cases below are great examples of SaaS companies who avoided mundane campaigns and saw real results. These brilliant marketing ideas are inspirational and offer lessons that you can apply to your unique company. Table of Contents MailChimp’s humorous ads build major brand awareness Aritic’s tailored email flow encourages activity from trial users Dropbox’s referral program leads to explosive subscriber growth Wistia’s Learning Center enhances customer retention Canva’s influencer marketing doubles number of users Humorous ads build major brand awareness What makes a brand more approachable than its ability to poke fun at itself? After an audio commercial aired a mispronunciation of the company’s name (MailKimp), MailChimp decided to roll with it. The email marketing software service created fake brands that all sounded similar to MailChimp, but were hilariously off base. MailChimp advertised these fake brands digitally on spaces like YouTube and Twitter. They also plastered ads in subway stations and on billboards in major cities. Source: Pratt Institute The “Did You Mean MailChimp? ” campaign received lots of attention, laughs, and shares across... --- ### 8 Law Firm Marketing Ideas For a Stronger Digital Presence > Need to build a strong digital presence for your law firm? From SEO to video content we’ve put together a list of top law firm marketing strategies. - Published: 2020-07-02 - Modified: 2021-12-29 - URL: https://markitors.com/law-firm-marketing-ideas/ - Categories: Industries With over 823,000 lawyers in the US alone, standing out from the crowd and landing the right clients can be a challenge. From content marketing to law firm SEO, we’ve put together eight top law firm marketing ideas to help you do just that by building a stronger digital presence. So follow along if you want more of the right leads from your online marketing efforts. Table of Contents Optimize your website for search engines Start a legal blog Build an authoritative social media presence Get published in association journals and other online publications Land local customers with local SEO Use citations to help search engines find you Create video content to enhance your website Ask for reviews and recommendations from past clients 1. Optimize your website so clients can find your site on search engines First and foremost, creating a strong digital presence for your law firm means you need a quality website that is optimized for search engines. If search engines can’t properly crawl and index your site, then it won’t appear in search results and that means fewer prospective clients. That’s where search engine optimization (SEO) comes in. SEO will help increase your website’s visibility in search engines, which leads to more site visitors and consistent inbound lead generation. To get started with SEO for your law firm try the following: Evaluate your current website. First, you can evaluate your law firm’s current website using free tools from Google: Google Search Console and Google Page Speed Insights.... --- ### 5 Legal Blog Topics To Secure More Clients > Blogging on a law firm’s website increases traffic and lead generation. Here are the best legal topics to attract more clients to your practice. - Published: 2020-07-01 - Modified: 2021-04-18 - URL: https://markitors.com/legal-blog-topics/ - Categories: Industries From ‘how to tie a tie’ to ‘best lawyer near me,’ search engines around the world are in constant motion. In fact, the average person conducts 3-4 online searches on Google every day. If you’re a lawyer, this means countless prospective clients are constantly looking online for legal help. Securing more of those clients will require a robust digital presence and increased web traffic, which blogging can help build. In 2018, 24% of law firms reported having a blog, so if you aren’t blogging, your competitors probably are. Don’t lose out on prospective clients. Maximize your marketing channels by targeting compelling legal blog topics on your firm’s blog. Table of Contents Why is blogging important for law firms? 5 blog topics for law firms Finding legal topics using Google Trends Finding legal blog topics using Google Suggest and People Also Ask Best practices for using legal blogs as a marketing tool Next steps after you’ve set up your blog Why is blogging important for law firms? If a prospective client has just been charged with a crime or needs legal advice, where do they turn? Most people will go online and look for one of two things: a lawyer or legal advice from the most trustworthy source available. Law firm sites target prospective clients looking for lawyers. But blogs can help you target clients who are looking for information, as well. And they’ve been proven to work. In fact, according to data from HubSpot, websites that blog get 55% more... --- ### eCommerce Ads: Examples of Facebook and Google Ads > Looking for a way to stand out in the competitive eCommerce industry? Learn about eCommerce ads on Google and Facebook as well as keywords, costs, and more. - Published: 2020-06-30 - Modified: 2021-04-18 - URL: https://markitors.com/ecommerce-ads-examples/ - Categories: Industries Looking for a way to stand out in the competitive eCommerce industry? Learn about eCommerce ads on Google and Facebook as well as keywords, costs, and more. eCommerce Advertising Table of Contents Examples of eCommerce Ads on Google Advertising Costs for eCommerce Keywords Facebook Ads For eCommerce eCommerce Advertising Alternatives The eCommerce industry is rapidly expanding. The United States saw 263 million digital buyers in 2019—which is around 80% of the country's population! Suffice it to say; more customers are doing their shopping online than ever. As the owner of a small eCommerce business, you understand how competitive this has made the industry. To make your company stand out in such a competitive industry, you need an innovative eCommerce ads campaign. Before getting started, though, there are a couple of things to keep in mind when making your campaign. First, it is important to know the advertising policies that may impact what ads you can or can't use. For example, Google Ads has a policy regarding counterfeit goods, meaning any ad falsely promoting faux products as genuine brands are prohibited. Other policies prohibit ads promoting dangerous products and services. Ignoring these policies can result in your ad receiving a policy violation. Another factor to consider is advertising costs. As the industry continues to expand, consumers have a wide variety of choices when it comes to online shopping. This abundance of choice leads to higher costs for eCommerce advertising. On average, your business might pay $10-$12 per click for an eCommerce keyword. Let's assume your average conversion rate is 2%—meaning that, out of every 100 people who visit your site, 2 become new customers. With this rate, you'll... --- ### We're Hiring: Graphic Design Intern > Markitors is a great place to grow your knowledge and expertise in a field that is becoming more complex. We are looking for a Graphic Design Intern. - Published: 2020-06-29 - Modified: 2024-10-10 - URL: https://markitors.com/graphic-design-intern/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Fun Facts 1. Google “digital marketing company,” and Markitors is on the first page nationwide. 2. We connect small businesses with customers... and have a great time doing it! 3. Our clients range from an RV Rental company headquartered in Mesa to an online eyelash extension supply company to a print company in Nashville. We have clients all over the world in all different types of industries. Now, for the details. We are looking for a Graphic Design Intern. The sole responsibility of a Graphic Design Intern is to create beautiful and high-quality graphics to enhance SEO content for small businesses from around the world. Our clients span industries ranging from travel to consulting and HR to publishing. What’s a day-to-day look like? Here it is. Create high-quality visual graphics and source appropriate images to enhance SEO content for markitors. com Create sophisticated graphic design content to support our clients’ marketing efforts Assist Digital PR team with the creation of headshot graphics for our partner articles Revise the work of our previous designer to create a unified aesthetic for our brand materials Maintain and improve graphics Works... --- ### Online Healthcare Ads: What are the Restrictions? > Want to know how to create successful healthcare ads? Check out Google and Facebook ad examples, and learn about keywords, their cost, and more. - Published: 2020-06-29 - Modified: 2024-10-10 - URL: https://markitors.com/online-healthcare-ads/ - Categories: Industries Want to know how to create successful healthcare ads? Check out Google and Facebook ad examples, and learn about keywords, their cost, and more. Online Healthcare Advertising Table of Contents Examples of Healthcare Ads on Google Advertising Costs for Healthcare Keywords Examples of Healthcare Facebook Ads Healthcare Advertising Alternatives Advertising in Healthcare Directories 80% of Americans—or 93 million people—have searched for health-related information online. These searches range from looking up a certain health condition to Googling various treatments. With more people searching for health information through Google, the healthcare industry has become more competitive than ever. As the owner of a small healthcare practice, you understand how challenging advertising is when you're going up against big-name competitors in your industry. To overcome this challenge, you need a uniquely crafted campaign for your healthcare marketing ads. The goal of this campaign is to gain more visibility with potential patients for your practice. Before you get started, though, there are two main factors you need to keep in mind. When using Google Ads, there are strict healthcare and medication guidelines your advertising must follow. Google restricts advertising for online pharmacies—meaning they can't use Google ads to promote their business. Other restrictions include prescription drugs and active ingredient names that Google does not allow in ad copies. If you ignore these regulations, you might end up receiving a policy violation. Another critical factor to assess is cost. Thanks to the abundance of online health information, patients have a lot of choices, which makes advertising more expensive. The average cost your practice pays is $12-$15 per click for a healthcare keyword. Assuming a conversion rate of 2%—meaning 2... --- ### 11 Healthcare Marketing Ideas to Promote a Practice > Looking for medical practice marketing ideas? Drive traffic to your practice with these healthcare marketing ideas from Markitors. - Published: 2020-06-28 - Modified: 2024-10-10 - URL: https://markitors.com/healthcare-marketing-ideas/ - Categories: Industries, Digital Marketing Marketing a healthcare practice can be a challenge. You want to gain recognition in your community, but at the same time, you need to be helpful, authoritative, and informative. Additionally, paid ads from Google are extremely expensive for healthcare providers. In fact, according to data from Plerdy healthcare services keywords are in the top 20 most expensive keywords at an incredible $52. 60 per click average. Thankfully, there are a number of other healthcare marketing ideas that can promote your practice without excessive costs. From social media to video content, follow along as we go through the best marketing ideas for healthcare providers. Table of contents Build trust with your community using social media Publish articles or get quote placements in local and online publications Use SEO to improve your online presence and optimize for mobile traffic Create and maintain a Google My Business profile Secure citations from general and industry directories Start a referral program Try content marketing with a blog Use video content to increase organic website traffic Use consistent branding Focus on user experience Display reviews on your website 11 Healthcare Marketing Ideas These 11 healthcare marketing ideas are sure to boost your practice’s business. From healthcare SEO to social media, we cover many different medical practice marketing methods. Read on to learn about some proven ways you can promote your practice. 1. Build trust with your community using social media Improving your social media presence to better connect with your community and patients is a no-brainer... --- ### How to Use Plumbing Directories to Improve Local SEO > Want to flow past your competitors? Grow your business with the help of Local SEO by getting listed in a plumbing directory. Here’s how to do it. - Published: 2020-06-27 - Modified: 2022-05-17 - URL: https://markitors.com/plumbing-directories-local-seo/ - Categories: Industries The plumbing profession is growing at a faster than average rate, according to the Bureau of Labor Statistics. Between 2018 and 2028, the employment of plumbers is projected to grow by 14%. An inflow of plumbers into the field means competition between plumbing professionals will increase as well. To be blunt, being a skilled plumber is not enough. You also need to be visible to people in search of your services. Today, visibility means showing up on the first page of search engine results. That is what this article is all about. We’re breaking down what local SEO is, how search engines determine your website rankings and the power of plumber directories in boosting your digital presence. Read on to learn how a plumbing directory can lift your website in search engine rankings. Table of Contents How does local SEO for plumbing work? What are citations? Best plumbing directories to list your business in Propel the growth of your plumbing business with SEO How does local SEO for plumbing work? When someone in your area is in need of a plumber, they crack open the phone book to find a local listing. Just kidding. It’s not 1998. The person will turn to search engines online to find a local plumber. Since 92% of people will pick a business that appears on the first page of Google results, your plumbing business needs to be there. And the way to get there is with the help of a specific form of search... --- ### Pet Blog Topics for More Pet Product Sales > Need to build a blog for your pet product business? We’ve put together some top tips and blog topics to make getting started a walk in the park. - Published: 2020-06-26 - Modified: 2024-10-10 - URL: https://markitors.com/pet-product-blog-topics/ - Categories: Industries The pet industry is booming. In fact, in 2019, Americans spent an incredible $95. 7 billion on their pets, including over $36. 9 billion on food and treats alone. Still, the top two pet product companies, Mars Petcare and Netslé Purina, earn over $30 billion of total industry revenue each year. This dominance from the top producers has led to fierce competition in the pet products industry to be the best of the rest. If you want your pet product business to stand out from the crowd you might consider content marketing. It’s one of the best ways to attract organic traffic to your website and build brand awareness, without paying for advertising. Of course, creating all of the blogs, videos, infographics, and more required for content marketing can be a challenge. That’s why we’ve put together this article on five pet blog topics that can improve sales to help you get started. Table of contents Why is blogging important for pet product companies? 5 blog topics for pet product companies Finding pet product blog topics using Google Trends Finding pet product blog topics using Google Suggest and People Also Ask Best practices for using pet product blogs as a marketing tool Need help improving your online presence with content marketing? Why is blogging important for pet product companies? Did you know 91% of B2B marketers use content marketing? There’s a reason why—it works! Content marketing, and in particular blogging, is the best way to improve your online presence, build... --- ### 6 Delicious Marketing Ideas for Food & Beverage Companies > From social media influencers to SEO tools, we go through food & beverage marketing ideas to help smaller companies stand out in a competitive industry - Published: 2020-06-25 - Modified: 2024-10-10 - URL: https://markitors.com/food-beverage-marketing-ideas/ - Categories: Industries If you want to gain a competitive advantage in an industry so thoroughly dominated by giants, paying for advertising isn’t going to do it. You can’t compete with unfathomably large marketing budgets. Thankfully, there are plenty of marketing options out there so your food or beverage business doesn’t have to compete directly with the likes of Coca-Cola. From social media to SEO, we’ll go through organic ways to get your brand name out there and increase sales. Table of contents Understanding the competitive landscape in food & beverage Differentiate your brand Use social media influencers to boost your social media presence Connect with food and beverage bloggers to spread the word about your product Get published in online publications to improve your backlink profile Use free SEO tools from Google to improve your online presence Start content marketing with a blog to bring in organic traffic How competitive is marketing in the food & beverage industry? Marketing a new food & beverage company can be a challenge. It’s not that you don’t have a lot of marketing options, rather it’s that industry competition from big spenders makes standing out from the crowd nearly impossible. Take the soft drink industry, for example. If you’re looking to start a soft drink company, you probably know that Coca-Cola, Pepsi-Cola, and Dr. Pepper-Snapple (now Keurig Dr. Pepper) have dominated the US market for years. In fact, the big three have steadily controlled over 80% of total industry revenue for over a decade and continue... --- ### 6 Marketing Ideas for Consulting Firm Visibility > From optimizing GMB profiles to SEO, here are six marketing strategies for consulting firms to increase inbound leads and revenue without spending on paid ads. - Published: 2020-06-24 - Modified: 2021-09-27 - URL: https://markitors.com/consulting-firm-marketing-ideas/ - Categories: Industries The number of management consultants in the US has grown rapidly over the past decade. In fact, there are now well over 700,000 consultants as of the end of 2019 in the US alone. Not to mention, the top ten consulting firms, including the likes of Accenture and KPMG Advisory, take in more than $130 billion of the industry total $246. 5 billion in revenue. That leaves a very competitive market for smaller consulting firms. With that in mind, we have put together six marketing ideas for consulting firms to improve visibility. That way, even the smaller firms can take their piece of that $246 billion in industry revenue. Table of contents Start content marketing with a blog Create and optimize your GMB profile Secure citations in business directories Publish in industry association journals and online publications Improve your website’s mobile user experience Implement on-page optimizations 1. Start content marketing with a blog to improve your website’s visibility in search engines Content marketing is a must if you want to stand out in the crowded consulting industry. The fact is, websites that have blogs attract 55% more visitors. Not to mention, B2B companies who blog consistently receive 67% more monthly leads than those that don’t. For consulting firms who can make so much from a single lead, that’s a big deal. And management consulting firms large and small have taken note. Here’s one marketing idea for consulting firms, from KPMG advisory, one of the top ten consulting firms in the... --- ### 8 Carpet Cleaning Marketing Ideas For a Squeaky Clean Site > From content marketing to local SEO, these are eight of the top carpet cleaning marketing ideas to help businesses increase revenue and brand reputation. - Published: 2020-06-24 - Modified: 2024-10-10 - URL: https://markitors.com/carpet-cleaning-marketing-ideas/ - Categories: Industries From content marketing to local SEO, these are eight of the top carpet cleaning marketing ideas to help businesses increase revenue and brand reputation. Carpet cleaning can be a lucrative business if you can generate consistent leads. It’s one of the many reasons there always seem to be a lot of new carpet cleaners. In order to continue to gain exposure to new customers staying up-to-date with carpet cleaning marketing ideas can help bring your sight the attention it deserves. Starting a carpet cleaning business has low entry costs, high-profit margins, and with almost $5. 4 billion in industry revenue to fight over, it’s the ideal business for many. Still, the fact is some 95% of cleaning & janitorial businesses fail within their first year of operation, according to data from the International Janitorial Services Association. If you want your ensure your business can keep thriving, follow along. We’ve put together eight carpet cleaning marketing ideas to help do just that. Table of contents Choose a specialty Start content marketing with a blog Create and optimize your Google My Business profile Ask for and respond to reviews Use citations in business directories Get published in online publications Use local social media groups Complete a technical SEO checklist Source: Pixabay 1. Choose a specialty and use traditional marketing methods One of the best ways to make sure your carpet cleaning business is in the 5% that make it past the first year is to specialize in a niche. Choosing a specialty, like commercial carpet cleaning, for example, can dramatically increase your chances of success. Not only will there be less competition, but you will also... --- ### 5 Carpet Cleaning Blog Topics for More Customer Calls > Want more inbound leads without the paid ads? You need blog! Follow along and learn about popular carpet cleaning blog topics and how to start a blog. - Published: 2020-06-19 - Modified: 2021-04-18 - URL: https://markitors.com/carpet-cleaning-blog-topics/ - Categories: Industries Want more inbound leads without the paid ads? That’s what a carpet cleaning blog can bring to your business. Follow along and find out how. Carpet cleaning businesses have a tough time separating themselves from the pack in a crowded industry. That’s why so many, no matter how small, have decided to create blogs. Blogs help draw organic web traffic and improve brand reputation, which, in turn, converts to more customers. Having a strong carpet cleaning marketing strategy supported by blogging can make a huge difference in the return on investment of your carpet cleaning business—if it’s done right. Table of contents Why is blogging important for carpet cleaning companies? 5 blog topics for carpet cleaning companies Finding carpet cleaning blog topics using Google Trends Finding carpet cleaning blog topics using Google Suggest and People Also Ask Best practices for using carpet cleaning blogs as a marketing tool Next steps after you’ve set up your blog Why is blogging important for carpet cleaning companies? Blogging is the bread and butter of content marketing, a strategy that involves creating valuable content in the form of blogs, videos, podcasts, and the like to attract targeted audiences. In 2019, the noted SaaS giant SEMrush found that 91% of marketers used content marketing to promote their clients—and blogging was their most common choice in content marketing tactics. Why? With a search engine optimized, keyword research-backed blog, you can increase revenue and establish a professional brand image without having to pay for expensive advertising. Beyond that, there are many reasons why blogging just makes sense for carpet cleaning companies, from low-entry costs and the ability to target a local audience... --- ### Local SEO: How to Use School Directories for Increased Enrollment > Want more local families to find your school? Getting listed in a school directory is a great start. Read on to learn how to improve your local SEO. - Published: 2020-06-18 - Modified: 2022-05-17 - URL: https://markitors.com/school-directory/ - Categories: Industries As learning tools change, you update classrooms with new technologies to enhance the educational process. Dusty chalkboards and outdated textbooks alone don’t cut it anymore. But what about updating your marketing efforts? Gone are the days of putting up a few social media posts or relying on word of mouth to attract new students to your charter or private school. An increasing number of people are turning to Google to find nearby locations. Reports indicate that 90% of people rely on the internet to find a local business. For an effective school marketing plan, harnessing the power of Google is a necessity. Getting a leg up over other schools in your area is easier when you incorporate local SEO into your education marketing toolbox. In this article, we’ll cover how local SEO works, the value of citations, and the benefits of getting listed in a school directory. Table of contents How does local SEO for Schools attract new students? What are citations? Best school directories to list your school How do you get results with a local SEO strategy? How does local SEO for Schools work? You should approach your marketing plan, thinking of your school as a business. Local SEO can be a huge asset to your marketing strategy. Check out our case study about how a nonprofit organization surged to become #1 in their state using local SEO. After all, you have enrollment goals to meet and an ideal family/student profile in mind as your target audience. Furthermore,... --- ### Step-by-Step Guide to Using Free Keyword Research Tools > If you’re struggling to develop an SEO strategy with quality keywords, here are seven free keyword research tools to help you get started the right way. - Published: 2020-06-17 - Modified: 2024-10-10 - URL: https://markitors.com/free-keyword-research-tools/ - Categories: SEO Keyword research is a pillar of any effective marketing strategy. Without it, most marketing tactics like search engine optimization (SEO) or social media are nothing more than a shot in the dark. After all, you have to understand what your audience searches in order to market to them. With that in mind, today we are going to walk you through the top free keyword research tools around so you can better understand your customer and client base to tailor your marketing tactics to them. Keyword research identifies common words and phrases that people enter into search engines for a given topic. The goal is to find which of these ‘keywords’ your client base is searching the most, and then to target those words or topics with marketing efforts. For example, you can create blog posts and videos around trending keywords to inform or entertain your audience and convert them into paying customers. Keyword research also identifies the search intent behind each search query. Search intent is the goal of the searcher. Are they looking to buy? To learn? To find directions? There are three main types of search intent: informational, navigational, and transactional. With keyword research you can, for example, target audiences who are interested in making a purchase (transactional intent) with content that drives them to your website, increasing lead generation and conversions. It’s all a part of search engine optimization (SEO). SEO is the process of increasing a website’s visibility on search engines. It's important because more website... --- ### 7 Roofing Marketing Ideas: We’ve Got You Covered > From optimizing GMB profiles to SEO, these are six marketing ideas to help roofing companies increase revenue and improve their online presence. - Published: 2020-06-17 - Modified: 2024-10-10 - URL: https://markitors.com/roofing-marketing-ideas/ - Categories: Industries From optimizing GMB profiles to SEO, these are six marketing ideas to help roofing companies increase revenue and improve their online presence. Increasing sales is a crucial goal for roofing many companies. Unfortunately, too many roofing companies don’t have a plan that works for doing that. In the modern competitive roofing market, doing great work and relying on referrals isn’t always enough to keep a roofing business afloat. There are over 100,000 roofing companies in the US alone in 2020. If you want to distinguish your company from the field, you’ll need concrete roofing marketing ideas to generate consistent leads, but don’t worry—we’ve got you covered. Table of contents Start content marketing with a blog to generate inbound leads Create and optimize your Google My Business profile for local SEO Ask for reviews and referrals Build your local customer base with citations in business directories Get published in online publications to improve your position in SERPs Try Google, Facebook, Youtube, or Yelp paid advertising Offer free estimates and inspections through direct email marketing 1. Start content marketing with a blog to generate inbound leads Content marketing is one of the best ways to generate consistent organic website traffic—and that means more quality leads. There’s a reason why 70% of marketers are actively investing in content marketing, according to HubSpot. It’s not just marketing companies who employ content marketing for roofers, either. Roofers large and small recognize the value that content marketing—and in particular, a blog—can bring to their business. Want to start a blog, check out our article on 5 Roofing Blog Topics to Attract More Customers. For example, the largest roofing... --- ### Beginners’ DIY SEO Checklist Before Hiring an Agency > Thinking about bringing in an SEO agency? Before enlisting outside help, set your business up for success with these DIY SEO practices. - Published: 2020-06-16 - Modified: 2024-10-10 - URL: https://markitors.com/diy-seo-checklist/ - Categories: SEO What's included in our DIY SEO checklist: Setting SEO goals Building dedicated landing pages that describe products or services Identifying a unique keyword and topic for each page Improving your website through on-page SEO Using Google Search Console to find basic technical SEO issues Let’s face it. Many DIY SEO checklists are thinly veiled attempts to get you to sign up for a course, Facebook group, or certification that you probably don’t need. And while they may include helpful information like why SEO is important, they often overload you with technical jargon and unneeded material. Maybe you’ve looked into SEO and are debating whether it’s time to bring in the big guns. After all, the right SEO agency can drastically improve the visibility of your business, leading to a surge of new customers. But before seeking out an expert, it’s crucial to lay the SEO groundwork. By doing so, you’ll set yourself up to get the best results possible. That’s what this beginner-friendly SEO checklist is all about: Imagine a couple is planning a wedding. They set up a meeting with an experienced wedding planner. The planner asks what the couple has in mind and they respond that they want their dream wedding. The couple tells the planner that she’s an expert and they know she’ll create the perfect day for them. With little direction and no concrete ideas as to what the couple truly wants, the planner has a limited amount of information to go off of. Now replace... --- ### How to Use Dental Directories to Improve Local SEO > Getting listed in a dental directory enhances your search results. Learn key aspects of local SEO and how to use dental directories to drive new patients. - Published: 2020-06-16 - Modified: 2024-10-10 - URL: https://markitors.com/dental-directories-local-seo/ - Categories: Industries Imagine a dentist who tells patients that oral hygiene only requires brushing their teeth. Of course, this is ridiculous. Multiple practices contribute to a healthy smile. But some approach digital marketing with this one-dimensional view. There is no one marketing practice (even your engaging dental blog) that will single handedly make business boom. Rather, a combination of factors work together to gain the attention of prospective customers. Local SEO is one of these factors that increases the visibility of your practice. Consider the fact that searches with the term “near me” have exploded in use over the past two years. This points to the growing number of people who are turning to Google for help finding a local business. Showing up on the first page of results is crucial, and local SEO allows you to accomplish this. Getting listed in a dental directory is a great way to improve local SEO. Read on for a look at how local SEO works for your business and best practices to make the most of it. Table of Contents How does local SEO for Dentists attract new patients? What are citations? Dental directories to list your practice How do you get results with a local SEO strategy? How does local SEO for Dentists attract new patients? Local SEO is powerful because it provides the opportunity for your practice to show up on Google Maps, as well as in search results. It is a crucial component in your dental marketing strategy. But how exactly... --- ### Roofing Ads: Examples of Google and Facebook Ads > Want to know how you can grow your roofing business? Learn more about roofing ads with Google and Facebook ad examples, keywords, and their costs. - Published: 2020-06-15 - Modified: 2021-04-18 - URL: https://markitors.com/roofing-ads-examples/ - Categories: Industries Roofing Advertising Examples of Roofing Google Ads Advertising Costs for Roofing Keywords Examples of Roofing Facebook Ads Roofing Advertising Alternatives Advertising on Roofing Directories In the United States, the roofing industry is ranked as the 19th largest construction industry based on its market size. Thanks to its growth, the roofing industry is also quite competitive. As the owner of a small roofing business, you know just how competitive the industry is–especially when a hail storm hits. That's why you're here: to learn how you can gain more visibility with potential customers through a roofing advertising campaign. Before getting started, there are two major factors to consider when planning your ad campaign. First, there are advertising policies and regulations to keep in mind. Google has certain ad policies that require an advertiser to comply with local and federal legal requirements. Thus, an ad that doesn't follow these rules might end up being disabled due to a policy violation. Another important factor to consider is costs. With the wide variety of contractors that customers can choose from, the cost of roofing industry advertising isn't cheap. On average, your company will pay $8—$12 per click when targeting a particular roofing keyword. Let's assume you have an average conversion rate of 2%—meaning, out of every 100 visitors to your site, 2 will become a new customer. In the end, you'll end up paying $400-$600 just to get one new customer. By now, you might feel ready to learn about roofing advertising alternatives. If so,... --- ### How To Use Law Firm Directories for Local SEO > Directories do more than bring referral traffic. Learn how to use law firm directories to improve local SEO and attract more local clients. - Published: 2020-06-14 - Modified: 2021-04-18 - URL: https://markitors.com/law-firm-directories-local-seo/ - Categories: Industries Are you having trouble improving your law firm’s local lead generation? Law firm directories can help improve your visibility in local search results to generate leads for your practice. They're the perfect law firm marketing idea! Table of contents How does local SEO for law firms work? What are citations? Top law firm directories Next steps to get started with local SEO and legal directories How does local SEO for law firms work? Local SEO improves the visibility of a law firm for local search results in Google and on Google Maps. SEO efforts start with a properly optimized Google My Business (GMB) profile. GMB profiles feature your law firm and may appear in Google's ‘local pack’. The local pack includes Google’s local results between paid ads and organic search, which you can see below for the search ‘top criminal defense attorneys in Phoenix’... ... as well as Google Maps. However, you might have noticed there are twenty pages of results listed in these spots. Local SEO is all about creating a perfectly optimized GMB profile to help you reach the top of local results. To do that, you should focus on three factors that Google says determine local search results: relevance, distance, and prominence. Distance Distance is how far away your law firm is from a search query, either based on location services or the location term in the search. This is what separates the local pack from regular SEO. Usually, results will only appear within a couple of... --- ### 7 Ways to Get Your Website on Google > Ranking on Google is a zero sum game. Here’s how to get your website on Google and make sure your site snags a top spot in the rankings. - Published: 2020-06-13 - Modified: 2021-12-29 - URL: https://markitors.com/how-to-get-your-website-on-google/ - Categories: SEO Table of Contents Shopping Paid ads Video Images Organic search Local search Maps Looking for first page rankings but don’t have the time to learn SEO? So you’re tired of being digitally invisible? Navigating the Google jungle is no walk in the park. Every website beyond the first page of Google gets breadcrumbs, while top-ranking results rake in all the traffic. Just look at this analysis of 5 million Google searches. Source: Backlinko The first page results end at the dashed line. After this point, the number of clicks takes a nosedive deep down into Google oblivion. Don’t let your website collect dust in the search traffic desert any longer. When figuring out how to get your website on Google, remember that multiple roads can lead to page one. You shouldn’t put all your eggs in one basket in the hopes of ranking. It’s much more effective to implement multiple strategies that work in tandem to lift your site ranking. Need an idea on how to get your website on Google? Here are seven different ways to help your website reach the first page of Google. Search for any product on Google. Chances are, the first thing you see is a carousel of items that you can click on to shop. For instance, a simple search for dog treats produces an assortment of different brands. The shopping bar used to be “pay to play”, so big companies with large budgets outshined smaller stores. But earlier this year, Google said “that... --- ### How To Use Carpet Cleaning Directories For Local SEO > Learn how to use carpet cleaning directories and local SEO to create a more professional brand image and increase lead generation. - Published: 2020-06-12 - Modified: 2024-11-11 - URL: https://markitors.com/carpet-cleaning-directories-local-seo/ - Categories: Industries Carpet cleaning is a lucrative business. With low startup costs and strong margins, carpet cleaning businesses can generate nice profits. The potential value in carpet cleaning hasn’t gone unnoticed in the US market, where hundreds of new carpet cleaning companies pop up each year. At the end of 2019, there were over 30,000 carpet cleaning businesses in the US alone, raking in an amazing $5. 4 billion annually. Standing out from the pack in this oversaturated industry can be tough, but one great way to start is with carpet cleaning SEO, and in particular, local search engine optimization (SEO). If you want to increase lead generation, local SEO is your best option. And it all starts with securing citations in carpet cleaning directories. Table of contents How does local SEO for carpet cleaning companies work? What are citations? Top directories for carpet cleaning companies Next steps to get started with local SEO and directories How does local SEO for carpet cleaning companies work? Imagine you’re at home, and you spill a coffee on your carpet. The stains won’t come out no matter what you try. What do you do? If you’re like most people, you go online and look in Google for a carpet cleaning company near you to save the day. After all, Google receives nearly 90% of all global search traffic. So how do you get your business listed on Google for local customers to find? Local SEO. Local SEO increases websites’ visibility for local searches and in... --- ### 5 Dental Blog Topics to Engage & Inform Patients > We’re showing you how to use Google to find relevant and engaging dental blog ideas. Here are 5 data-backed dental blog topics to pull in readers in. - Published: 2020-06-12 - Modified: 2021-08-17 - URL: https://markitors.com/dental-blog-topics-for-patients/ - Categories: Industries Recent reports indicate that 7% of daily searches on Google are health-related. Broken down, that amounts to 70,000 health-focused searches each minute. This high volume search pattern includes topics related to oral health and hygiene. One analysis found a sharp increase in the number of searches related to toothaches and other similar topics. If you’re not writing about dental hygiene topics, someone else is. And that web traffic, publicity, and attention is going to their practice instead of yours. With the right dental marketing strategy, you can connect with potential patients who are seeking expertise and guidance. Table of Contents Why is blogging important for dental practices? Dental blog topic ideas Finding dental blog topics using Google Trends Finding dental blog topics using Google Suggest and People Also Ask Blogging best practices Create a killer Blog Why is blogging important for dental practices? As an oral health authority, you have a platform to disperse relevant information to users looking for answers. A blog allows you to connect with a wider audience since you are attracting those who are looking for information and solutions. Producing articles for a dental blog is a form of content marketing, which generates 3x the leads of traditional marketing efforts. Think about it. If your dental website does not have a blog, it’s primarily focused on your practice. Yes, it might have testimonials from patients and talk about your commitment to excellent care, but that is not likely to bring in a lot of new eyes... --- ### 6 Education Marketing Ideas for Increased Enrollments > Browse these low-cost marketing strategies to boost school enrollment. We’ll walk you through the steps of this effective marketing plan. - Published: 2020-06-08 - Modified: 2024-10-10 - URL: https://markitors.com/education-marketing-ideas/ - Categories: Industries Browse these low-cost marketing strategies to boost school enrollment. We’ll walk you through the steps of this effective marketing plan. You update the curriculum, school-wide policies, and tools used in the classroom. But is your school marketing strategy due for an overhaul? Whether you’re looking to craft a brand new plan or are in search of helpful school marketing ideas, we’re here to help. Below, we’ve compiled a list of effective marketing strategies for school enrollment. You’ll learn how to improve your rankings on Google and get ideas from other successful school marketing campaigns. Take out your notepad—marketing class is now in session. Table of Contents Have an A+ in social media presence Get published in local newspapers and blogs Use SEO to be Google’s star student Connect with locals using Google My Business Get your school in a directory Implement content marketing 1. Have an A+ in Social Media Presence Before hiring a new faculty member, many employers will perform an online search on them. In fact, a whopping 70% of employers admit to using social media to screen candidates, according to this survey by CareerBuilder. Performing a social media search can provide a complete picture of the candidate beyond their interview answers. In the same way, parents can look to a school’s social media to see what daily life would look like for their child at a particular school. It gives insights beyond the school brochure and a carefully curated website. Pew Research reports that 75% of parents are active on at least one social media platform, with Facebook ranking as the most popular choice. This provides a... --- ### Pet Food & Product Ads: Examples of Google & Facebook Ads > Interested in pet food and product advertising? Examine these examples of pet food ads on Google and Facebook, and learn about keywords, costs, and more. - Published: 2020-06-08 - Modified: 2024-10-10 - URL: https://markitors.com/pet-food-ads-examples/ - Categories: Industries Interested in pet food and product advertising? Examine these examples of pet food ads on Google and Facebook, and learn about keywords, costs, and more. Pet Food Ads Table of Contents Examples of Pet Food Google Ads Advertising Costs for Pet Food & Product Keywords Examples of Pet Food Ads on Facebook Pet Food & Product Advertising Alternatives Over the past decade, the pet care market has seen some pretty impressive growth. As of 2019, the industry is worth almost $100 billion. Growth isn't slowing down for the pet care industry, either, thanks to an increase in pet ownership in the United States. As an owner of a pet products company, you know how competitive this expanding industry is—especially for small businesses. Therefore, you are in search of a way to boost your company's visibility by learning more about pet food and product ads. One of the best ways to achieve this boosted visibility is through a comprehensively structured ad campaign. Before you get started on your advertising strategy, though, there are a few things to keep in mind. First, there are regulations to be aware of when advertising on Google, such as its trademark policy. Google's trademark policy states that resellers can use trademarks if their ads meet certain requirements. For example, an ad can use a trademark if it has a landing page with a product's purchase information. Google doesn't allow ads to refer to a trademark for competitive purposes or unclear ads where a customer can't tell if you're a reseller or informational site. Another factor to recognize when planning an ad campaign is cost. In the era of big online competition... --- ### How to Use Consulting Directories for Local SEO > Need more local consulting leads? Follow along and find out how to use consultant directories to improve local SEO and local lead generation. - Published: 2020-06-08 - Modified: 2021-12-29 - URL: https://markitors.com/consulting-directories-local-seo/ - Categories: Industries Need more local consulting leads? Follow along and find out how to use consulting directories to improve local SEO and local lead generation. Consulting firms are best equipped to focus their talents on business transformation, organizational restructuring, and improving processes—not on marketing. That’s why using consulting company directories is such a good idea. Consulting directories, or more specifically, the citations that come from them, are amazing tools for local search engine optimization (SEO) that don’t take as much time as most marketing tactics. What’s local SEO? It’s the ultimate inbound marketing tactic for local lead generation. If local SEO and consulting directories sound like a logical next step for your marketing efforts, keep reading about how to use consulting directories for local SEO in this piece. Table of contents How does local SEO for consulting companies work? What are citations? Top directories for consulting companies Next steps for digital marketing help How does local SEO for consulting companies work? Did you know 90% of all the internet search traffic worldwide goes to Google? On top of that, nearly 46% of all Google searches are local —and that has made local SEO incredibly valuable. Local search engine optimization (SEO) is the process of increasing a business’ visibility in Google’s local results and Google Maps. With the dominance of Google, these spots have become incredibly valuable as local lead generators for consulting firms. Local SEO all starts with a Google My Business (GMB) profile, which features businesses in Google’s local results, above organic search results, and right below paid ads. Additionally, GMB profiles provide relevant service information about your business in Google Maps for relevant... --- ### 5 Management Consulting Topics to Blog About > Management consulting is an industry dominated by big names. Stand out from the crowd with fresh new management consulting topics for your blog. - Published: 2020-06-05 - Modified: 2024-10-10 - URL: https://markitors.com/managment-consulting-blog-topics/ - Categories: Industries Management consulting is an industry dominated by big names. Stand out from the crowd with a marketing blog that generates consistent leads. Bain & Company, Accenture, PricewaterhouseCoopers (PwC), and Boston Consulting Group—the management consulting industry is dominated by big, powerful names with reputations to boot. These industry giants take so much market share that there usually isn’t much left for smaller consulting firms, despite the $295 billion industry market value. Management consulting is a cutthroat business with billions involved and over 700,000 consultants in the US alone fighting to build their businesses. If you want your consulting firm to stand out, you have to learn ways to market your services without trying to outspend the giants on paid advertising. Using content marketing to draw in organic website traffic is a great way to start—and that means a blog. With that in mind, we put together this article on five management consulting topics for blogs and content marketing tips to help you separate your business from the rest. Table of contents Why is blogging important for consulting companies? 5 blog topics for consulting companies Finding management consulting blog topics using Google Trends Finding management consulting blog topics using Google Suggest and People Also Ask Best practices for using consulting blogs as a marketing tool Need some help making your consulting blog? Why is blogging important for management consulting companies? There are so many reasons blogging is important for management consulting companies. First, blogs help educate clients about the industry, your specific services, management tactics, and more. This free education builds industry exposure and trust with potential clients, not to mention the improved lead... --- ### How To Migrate From Joomla to Wordpress > Thinking about migrating from Joomla to WordPress? Learn how to migrate from Joomla to Wordpress using this SEO case study from Markitors. - Published: 2020-06-05 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-migrate-from-joomla-to-wordpress/ - Categories: Case Study How To Migrate From Joomla to Wordpress Selecting the right website platform is a key aspect to being successful in SEO. Do you go with WordPress? SquareSpace? Joomla? For one of our staffing agency clients, we decided that migrating from Joomla to WordPress was the right decision. In this case study, we’ll share how to migrate from Joomla to Wordpress. And, we’ll share the SEO results that came after. Overview: Migration Steps From Joomla To WordPress First off, if you’re looking for a tutorial on how to migrate from Joomla to WordPress, then this post is for you. We’re going to tackle the Joomla to WordPress migration from a different angle: an SEO perspective. You see, our staffing agency client was concerned about the migration to WordPress for a few key reasons. Maintaining SEO Presence. The client had a decent level of visibility for certain keywords. They wanted to maintain their organic search traffic. Functionality. The client collected resumes through an embedded Joomla form. They needed WordPress to do the same. Appearance. The site looked good. The client just wanted to have a stronger foundation from an SEO perspective. They wanted to maintain the professional appearance they’d worked hard to establish. With the scope of the migration in mind, we set off to perform the migration. Challenge: Site Structure of a Joomla To WordPress Migration A change in website platforms alters the structure of a site. This can bring about a laundry list of challenges, including: Page Templates. Maintaining a... --- ### How to Use Roofer Directories for Local SEO > Need help marketing your roofing company without expensive paid ads? Try local SEO and roofer directories to give your business that extra marketing push. - Published: 2020-06-04 - Modified: 2021-04-18 - URL: https://markitors.com/roofing-directories-local-seo/ - Categories: Industries Need help marketing your roofing company without expensive paid ads? Try local SEO and roofing directories to give your business that extra marketing push. You may think the days of using directories like the Yellow Pages are long gone, but they've just moved online. Directories can play a significant role in generating leads for businesses—and that's particularly true for roofers. Roofers need to draw in local clientele with a strong roofing marketing strategy. One of the best ways to do that is with local search engine optimization (SEO), which uses roofer directories as one of its key tactics. So, if you're looking to improve your lead generation in the local community, follow along as we go through everything you need to know about using roofer directories for local SEO. Table of contents How does local SEO for roofing companies work? What are citations? Top directories for roofing companies Next steps for digital marketing help How does local SEO for roofing businesses work? Local search engine optimization (SEO) is the process of increasing a business' visibility for local searches on Google and Google Maps. Considering Google handles over 90% of all the internet search traffic on the planet, these spots are pretty valuable. If you're a roofer looking to acquire more leads, local SEO should be the bread and butter of your marketing campaign. And that all starts with a Google My Business (GMB) profile. GMB profiles allow your business to be featured in Google's local results like you can see here for the query' top roofing companies phoenix. ' The local results box comes after paid ads, but before organic search, meaning prime real... --- ### 5 Roofing Blog Topics to Attract More Customers > Need more leads, but tired of expensive paid ads? Try blogging with these top roofing blog topics and the customers will be flooding in. - Published: 2020-06-04 - Modified: 2021-09-27 - URL: https://markitors.com/roofing-blog-topics/ - Categories: Industries Need more leads, but tired of expensive paid ads? Try blogging with these top roofing blog topics and the customers will be flooding in. Standing out from the competition in the roofing business means using all the roofing marketing ideas at your disposal. From social media to content marketing, roofers have to try every digital tactic possible to attract more customers. Blogging may not sound like a roofer’s first choice, but it should be. Blogging is one of the best, most consistent, inbound lead generation tactics for roofers. If you need help starting a blog for your site, or getting your current blog to perform well on search engines, you’re in the right place. In this article, we’ll go over everything you need to know about choosing roofing blog topics to attract more customers. Why is blogging important for roofing companies? Just imagine, when a potential customer has a hail damaged roof, where are they going to turn for information on how to fix the damage? Most likely, they’ll go online and look up something like ‘hail damage roof repair’ into Google. With a quality blog, your article on ‘how to repair your roof’s hail damage’ could come up and lead them right to your roofing services. That’s what makes blogging one of the most effective modern lead generation tactics. And if you hire the right SEO company, it requires little to no effort from you. Plus, each blog can bring in new clients for years after publication. It’s that type of lasting value that has 86% of all US companies producing blog content in 2020. 5 roofing blog topics So we know blogging... --- ### How To Generate Leads For Staffing Agencies > Learn how to generate leads for staffing agencies with this case study from Markitors, an SEO company for small businesses. - Published: 2020-06-04 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-generate-leads-for-staffing-agencies/ - Categories: Case Study How To Generate Leads For Staffing Agencies The first online lead we generated set a new record for our staffing agency client. A really good record. The largest deal in our client’s 15-year company history. High six figure revenue, just off an inbound lead through organic search. (In North Dakota, of all places! ) Talk about setting the bar high. In this case study, we’ll dive into how to generate leads in staffing and recruitment. Overview: From Zero to Ten Leads Per Month Some clients care about only one thing when it comes to marketing: the bottom line. Are marketing efforts driving business? Or are they not? Our client is one of those bottom-line types that is okay with spending on marketing as long as each dollar can be traced to an ROI. With that said, when we engaged with our client they were not generating any leads through their website. In fact, there was very little traffic being generated at all. To add more variables, the company was in the middle of changing their name and introducing a new brand. So how did our agency help support the brand change, generate leads, and show a positive return on investment? Challenge: Pareto’s Principle In Lead Generation Pareto’s Principle, also known as the 80/20 rule, rings true in staffing more than any other industry. The principle is simple: Roughly 80% of the effects come from 20% of the causes. The challenge in generating leads for staffing agencies is that 80% of... --- ### 2020 Alcohol Advertising Restrictions for Digital Marketing > Alcohol advertising restrictions can hamper marketing efforts if you don’t know how, where, and what you can advertise. Stay up to date with this article. - Published: 2020-06-03 - Modified: 2021-04-18 - URL: https://markitors.com/alcohol-advertising-restrictions/ - Categories: Industries Alcohol advertising restrictions can hamper marketing efforts if you don’t know how, where, and what you can advertise. Stay up to date with this article. While alcohol advertising regulations in the US aren't nearly as strict as in many countries around the world, there are still significant barriers for alcohol advertisers—especially when it comes to digital marketing. Just like any advertiser in the US, alcohol companies must abide by the Federal Trade Commissions (FTCs) Advertising and Marketing on the Internet Standards. That means ads must be truthful and without deception, but beyond that, the alcohol industry self-regulates its advertising in a unique way at a federal level. If you're looking to learn more about all the alcohol advertising restrictions for digital marketing, you're in the right spot. From the history of alcohol advertising restrictions to current ones, we've put together everything you need to know in this article. Table of Contents History of alcohol restrictions in marketing Current restrictions Growing pressure on alcohol advertisers Digital marketing alternatives to advertising A brief history of alcohol restrictions in marketing The US has a long history of alcohol advertising restrictions at a federal level. The first US ban on hard alcohol advertising in radio and TV was put into place in 1936, just three years after the end of prohibition. Despite this, beer and wine companies were allowed to continue advertising. At the time, liquor companies were looked down on far more by the public. This forced them to take out big ads in newspapers and magazines, instead of using the radio. It wasn't until 1996 that liquor companies began once again advertising on radio and TV, starting... --- ### Staffing Agency Advertising: Examples of Online Ads > Wondering what the best staffing agency advertising method is for you? Check out Google and Facebook ad examples and learn about cost, keywords, and more. - Published: 2020-06-03 - Modified: 2024-10-10 - URL: https://markitors.com/staffing-agency-advertising/ - Categories: Industries Wondering what the best staffing agency advertising method is for you? Check out Google and Facebook ad examples and learn about cost, keywords, and more. Staffing Agency Advertising Table of Contents Examples of Staffing Agency Google Ads Advertising Costs for Staffing Agency Keywords Examples of Staffing Agency Facebook Ads Staffing Agency Advertising Alternatives Advertising in Staffing Agency Directories In the United States, there are over 20,000 staffing companies that make up the staffing industry. In fact, the industry's top 157 staffing companies are responsible for 67% of industry revenue. As the owner of a staffing agency, you understand how competitive the industry is when it comes to small businesses—thousands of agencies are also trying to make up that remaining 33% of industry revenue! With the competitive nature of your industry in mind, you're looking for ways to boost your visibility—one option being a staffing agency advertising campaign. Before getting started, there are a few things to acknowledge before creating your campaign. There are rules and regulations you must meet to advertise on places like Google. For example, Google has policies in place that prohibit services enabling dishonest behavior or give users misleading information. Google has other policies to keep in mind, like their personalized advertising policy that prevents advertisers from collecting personalized information by using unauthorized ad formats. Another factor to keep in mind for your advertising campaign is cost. Naturally, you want to find a fitting advertising solution that is also cost-effective. With the choice of over 20,000 staffing agencies, clients have a variety of options to go with when choosing a staffing agency. Essentially, due to the competitive nature of the industry, the... --- ### How To Drive Traffic To Your Site > How do I drive traffic to my site? It's a question we hear often. Learn how to drive traffic to your site with this case study from Markitors. - Published: 2020-06-03 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-drive-traffic-to-your-site/ - Categories: Case Study How To Drive Traffic To Your Site: A Case Study How do I drive traffic to my site? That’s one of the most common questions we hear from startups and small businesses. It’s a question that we heard early from a client of ours in the staffing industry, back when they were just launching their business. In this post, we’ll explore what we did to drive traffic to their website. Overview: From Zero to 75,000 Monthly Website Visitors Our executive search firm client wanted one thing when they first engaged with us: traffic. Why traffic? As a new company, brand awareness was equally important as lead generation. With that said, their website had not yet been built. They had 0 website visitors. No one outside of friends and family had ever heard of the company. So how did we go from 0 website visitors to more than 75,000 monthly visitors in the course of a few years? Challenges: Why Driving Traffic To a New Site Is Hard New companies in competitive industries face an uphill battle. Search engine result pages are dominated by larger companies. Pay per click advertising sometimes demands a cost per click that rivals a nice lunch. Social media and email marketing feel like you need a large following to be effective. Sometimes, it just seems like internet marketing conspires against the success of a new company. Driving traffic to a new site is hard because you need momentum. Establishing that momentum requires grit, ingenuity, and a... --- ### Printing Company Ads: Google and Facebook Examples > Curious about printing company advertising? See real examples of Google and Facebook printing company ads, and learn about costs, keywords, and more. - Published: 2020-06-02 - Modified: 2024-10-10 - URL: https://markitors.com/printing-company-ads/ - Categories: Industries Printing Company Advertising Table of Contents Examples of Printing Company Google Ads How much do Printing Keywords Cost on Google Ads? Examples of Printing Company Ads on Facebook Printing Company Ads Alternative Advertising in Printing Directories In the United States, there are over 35,000 printing companies, many of which have fewer than 20 employees. As the owner of a printing company, you understand how competitive the industry is for small businesses. So, you want to know how you can boost your visibility and to learn more about printing company advertising. When creating your ad campaign, there are a few things you should keep in mind. First, there are certain Google Advertising Policies to be aware of. Google has a policy regarding copyright infringement that states that any "sites or apps that facilitate unauthorized offline distribution of copyrighted content" are not allowed to advertise on Google. While Google's examples include CDs and DVDs, this can also extend to the unauthorized printing and distribution of content. Another factor to acknowledge is cost. Due to the wide range of choices customers have, the cost of print company advertising can get expensive. The average ad pay per click ranges from $5-$20, depending on the target keyword. With an average conversion rate of 2%—or, when 100 people visit your site, 2 become new customers—you would end up paying anywhere from $250-$1000 in advertising to get a new customer. At this point, you're ready to delve into advertising alternatives for your printing company. If you're itching... --- ### 5 Healthcare Blog Topics to Educate Patients > From FAQs to expert interviews, there are tons of fresh, new areas to cover on a healthcare blog. Check out these healthcare blog ideas for inspiration. - Published: 2020-06-02 - Modified: 2021-04-18 - URL: https://markitors.com/healthcare-blog-topics/ - Categories: Industries From FAQs to expert interviews, there are tons of fresh, new areas to cover on a healthcare blog. Check out these healthcare blog ideas for inspiration. Do you work for a healthcare company looking to expand its current blog or create a new one? If so, you're in the right place. In this article, we'll discuss healthcare blog topic examples and brainstorming tips to help you educate patients through engaging, expert content. Table of contents Why is blogging important for healthcare companies? 5 blog topics for healthcare companies Finding healthcare blog topics using Google Trends Finding healthcare blog topics using Google Suggest and People Also Ask Best practices for using healthcare blogs as a marketing tool Too little time to create your own blog? Call in the experts Why is blogging important for healthcare companies? Did you know that nearly 80% of internet users have searched for healthcare information online? That means the majority of people have, at some point, look for reliable, authoritative healthcare sources when they open up their search browser. You may think blogging is old fashioned, but research suggests nearly 80% of internet users still interact with blogs regularly. Blogs are an ideal healthcare marketing idea to help to educate patients about the changing healthcare industry, new product offerings, or any number of topics. More than that, though, blogs can help build brand awareness and bring organic traffic to your website. 'Organic' traffic is simply search engine web traffic that doesn't come from paid advertisements. More organic traffic and brand awareness mean more patients, and that's important given the competitive environment of healthcare in the US. 5 blog topics for healthcare companies... --- ### 6 Credit Repair Marketing Ideas to Boost Your Numbers > Can’t advertise on Google? Don’t worry, there are plenty of marketing options to help differentiate your credit repair company in this crowded industry. - Published: 2020-06-01 - Modified: 2024-10-10 - URL: https://markitors.com/credit-repair-marketing/ - Categories: Industries Can’t advertise on Google? Don’t worry, there are plenty of marketing options to help differentiate your credit repair company in this crowded industry. Are you frustrated because your credit repair company can't advertise on Google? Don't worry. There are still plenty of marketing ideas that will boost your bottom line. From content marketing to social media, there's a wide range of options to help your business compete with the 80,000+ credit repair companies in the US alone. Follow along as we go through six of the top credit repair marketing ideas for this increasingly crowded industry. Table of contents Build trust and brand reputation with a social media presence Get published in local newspapers, online publications, and industry associations Use SEO to improve your website's visibility in search engines Create and maintain a Google My Business profile for local SEO Use industry directories to draw in local clientele Start content marketing with a blog to improve your online presence 1. Build trust and brand reputation with a strong social media presence You might think social media isn't that important among all credit repair marketing ideas, but it's an extremely valuable tool for building trust with clients and the community, Social media is the ultimate way to humanize and promote your business free of cost. Your credit repair business should use every type of social media platform that customers use, from Linkedin to Instagram. Finding what to post can be a challenge, but if you don't have a consistent social media presence across all platforms by now, you're behind the ball. Hashtag research for credit repair companies Top credit repair companies in the industry... --- ### How to Market an Online Training Course or Workshop > Social media, content and email marketing. We’ve put together all the tips you need in order to market your online training courses or workshops. - Published: 2020-06-01 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-market-online-course/ - Categories: Industries Social media, content and email marketing. We’ve put together all the tips you need in order to market your online training courses or workshops. The popularity of online courses and training workshops has exploded over the past decade. Since 2000, the eLearning industry has grown by 900%. Life coaches, HR execs, consultants, and 'gurus' of all sorts now have a platform to share their knowledge and help people better themselves. Of course, that means there is serious competition for audiences. Standing out from the crowd can be a challenge, but thankfully there are plenty of marketing options to help your online courses or lectures sell out. From top social media tips to SEO, follow along as we go through the 6 best digital ideas for how to market an online course or workshops. Table of contents Use social media to help build brand reputation Leverage your connections to start an email marketing campaign Create a blog and videos for your website Publish articles with your insights on other publications Start a Youtube channel for a multifaceted approach to training 1. Use social media to help build brand reputation Everyone knows the power of social media in our interconnected world, but creating a presence that draws in the right audience can be a challenge—especially if you don't know what to post. We have three main recommendations for what to post on your social media to market your online course. Content from your blog. Posting content from your blog helps to not only educate your followers but also to connect them with your online course. Below you can see noted leadership expert John C. Maxwell doing... --- ### How to Use Recycling Industry Directories for Local SEO > Stiff competition in the recycling industry means you need stand out from the crowd. Find out how recycling industry directories can help you do just that. - Published: 2020-05-29 - Modified: 2021-12-02 - URL: https://markitors.com/recycling-directories-local-seo/ - Categories: Industries Stiff competition in the recycling industry means you need to find a way to stand out from the crowd. Find out how recycling industry directories can help you do just that. Back in the good old days, having your business listed in the White Pages or the back of the newspaper in the classified section was a great way to bring in customers. These listings, also called business citations, are still valuable today. There's no longer as much a need for printed citations. Instead, businesses need online citations to get their name out there. Citations are good for more than just referrals and brand awareness. They also help move your website up search engine results pages (SERPs) through local SEO. And that's especially helpful in the competitive recycling industry. The explosion of plastics and growing concerns about the environment have led to the birth of thousands of recycling companies in the US. If you want your business to stand out amongst the crowd, recycling industry directories are a great way to make that happen. Table of contents How does local SEO for recycling businesses work? What are citations? Top directories for recycling businesses How to get digital marketing help How does local SEO for recycling businesses work? Local SEO is the process of increasing a business' visibility in Google's local search results and on Google Maps. It's the best way to draw in local clients without paying for expensive Google Ads. Local SEO all starts with a Google My Business (GMB) profile. GMB profiles enable businesses to appear on Google Maps for common industry keywords. Generated Materials Recovery's GMB citation on Google Maps. A Google Maps search for industrial recycling companies... --- ### 6 Ideas to Brush Up Your Dental Marketing Strategy > Brush up on your dental marketing strategy with a fresh take on digital marketing, including Google My Business, social media, content marketing. - Published: 2020-05-28 - Modified: 2024-10-10 - URL: https://markitors.com/dental-marketing-strategy/ - Categories: Industries The demand for dentists in the US is growing. As the bond between oral health and overall health becomes more apparent, individuals are realizing the importance of dental care. While this rise is good news for dental practitioners, it is a double-edged sword. More demand also means more competition in the marketplace. So how can you stand out among other dental practices? The answer lies in creating a solid dental marketing strategy. Gone are the days of sending out an email blast or mailing out a flyer to attract new customers. Dental practice marketing has become much more sophisticated. This shift is necessary as consumers can compare multiple dental practices with a few keyboard clicks. And consumers often act after conducting digital research. In fact, 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. Read below for dental marketing ideas and insights to propel your practice. Table of contents Set up social media to make your dental practice sparkle online Get published in dental industry publications Implement SEO, so your dental practice is on top Set up Google My Business to improve your ranking Use dental directories to strengthen local SEO Create content that drives patients to your practice Distinguished dentists need strategies to match 1. Set up social media to make your dental practice sparkle online Most of your patients are likely utilizing social media. But did you know that a large portion of your peers are as well?... --- ### 10 Pet Industry Marketing Statistics to Consider > The pet industry is always evolving and expanding. Keep up with the latest industry trends with this article on pet industry marketing statistics. - Published: 2020-05-27 - Modified: 2021-10-25 - URL: https://markitors.com/pet-industry-marketing-statistics/ - Categories: Industries The pet industry is always evolving and expanding. Keep up with the latest industry trends with this article on pet industry marketing statistics. Are you starting a pet product company? Or are you thinking of revamping the marketing strategy of your current pet product company? If so, check out these pet industry marketing statistics to help spark some ideas on how to take advantage of industry trends and marketing successes. All the best strategies start with research, so we've got things started for you with facts on everything from social media to pet food sales growth. Table of contents Pet industry marketing facts Need pet product marketing help? Pet industry marketing facts In 2019, Americans spent over $95 billion on their pets. If you're looking for a strong market, you've found it. The pet care market, in the US in particular, has witnessed impressive growth over the past decade and now is worth almost $100 billion. That's mainly because of the growth in pet ownership. According to a 2019-2020 APPA National Pet Owners Survey, over 67% of American households now have at least one pet. Purina PetCare, a subsidiary of Nestlé, spent over $100 million on paid advertising in 2019 alone. It's no wonder why the top two pet care companies, Purina and Mars petcare, make up over $30 billion of total industry revenue with that kind of advertising spend. It's tough to compete with all the paid advertising of these industry giants. However, smaller pet companies can still employ email marketing, social media, and pet product search engine optimization (SEO) to build their brand and increase sales. In 2020, the American Pet... --- ### 5 Recycling Blog Topics to Drive More Website Traffic > Stop recycling the same old ideas. We’ve put together some top tips and fresh recycling blog topics to help get you started on new content. - Published: 2020-05-26 - Modified: 2024-10-10 - URL: https://markitors.com/recycling-blog-topics/ - Categories: Industries Need to build a blog for your recycling business? We’ve put together some top tips and blog topics to help get you started. There’s a reason why a whopping 91% of B2B marketers use content marketing—it works. And the bread and butter of content marketing to this day is still blogging. With that in mind, we put together this list of five recycling blog topics to help recycling companies get started with content marketing. If you run a recycling company, you know you're facing a competitive industry and compressed margins, but content marketing can help your business stand out from the crowd and reverse the trend—if it’s done right. Table of contents Why is blogging important for recycling companies? 5 blog topics for recycling companies Finding recycling blog topics using Google Trends Finding recycling blog topics using Google Suggest and People Also Ask Best practices for using recycling blogs as a marketing tool A helping hand to drive traffic to your new blog ⌨ Why is blogging important for recycling companies? Blogging is the foundation of any effective content marketing strategy. Blogs help your website draw in organic traffic from search engines like Google or Bing, but more than that they allow your marketing efforts to target the right audience. Blogging helps inform clients and starts the relationship-building process before you get the first email or call. If you can provide the help clients need at no cost to them, it’s a great first impression. Additionally, content marketing focuses on turning visitors into customers. With strong calls-to-action and conversion optimization, content marketing isn’t just about web traffic—it’s about the bottom line. 5 blog... --- ### 4 Pet Food Marketing Strategy Ideas > Looking for pet food marketing strategies to boost your pet food business? Read Markitor’s post about the best pet food marketing strategy ideas. - Published: 2020-05-24 - Modified: 2021-07-23 - URL: https://markitors.com/marketing-ideas-pet-food/ - Categories: Industries The pet food business may be dominated by the big six, but there’s plenty of room in this growing market, if you know how to draw in the right customers. The pet food business may be dominated by the largest pet food companies, but there’s plenty of room in this growing market if you know how to draw in the right customers. Pet food retail sales topped $90 billion worldwide in 2018, and Grandview Research expects they’ll hit $113 billion by 2025. In 2020 alone, pet ownership rose and in turn, pet food and treat sales increased 9. 7% in the U. S. This huge explosion in business has led to a lot of pet company success stories. From Blue Buffalo to Chewy, the pet food industry is booming! If you want to take advantage of the thriving market and sell more pet food, marketing is the best way to do that. These four pet food marketing ideas will help you get started on your pet food marketing strategy, or adjust your current one to be more effective. Table of Contents Use Social Media Tools and Influencers To Build Brand Awareness Get Published on Blogs and Industry Sites Improve Your Website’s Position in SERPs Create and Maintain a Blog To Draw in Organic Traffic 1. Use Social Media Tools and Influencers To Build Brand Awareness Social media is the key to brand awareness. That’s especially true for pet product companies who have such photogenic customers. Still, managing all your social media accounts can be a pain. From Pinterest and Instagram to Facebook and LinkedIn, you’re going to need every social platform you can use. Consider Social Media Management Tools Managing... --- ### How to Use Doctor Directories for Local SEO > Marketing is a necessity for any medical practice. Here’s how to get started with your marketing efforts using doctor directories and local SEO. - Published: 2020-05-23 - Modified: 2021-10-25 - URL: https://markitors.com/doctor-directories-for-local-seo/ - Categories: Industries One underutilized healthcare marketing strategy to draw in local clientele is securing what are called citations in online doctor directories. These directories not only help patients find doctors in the area, but directories also help with local search engine optimization (SEO). Learning the ins and outs of local SEO may not be a top priority in daily medical practice operations. But if you want to see more patients coming through your door, local SEO through doctor directories is one of the best ways to make that happen. Table of Contents How does local SEO for doctors attract new patients? What are citations? Top directories for doctors How does local SEO for doctors attract new patients? Local SEO is the process of increasing a business’s visibility in Google’s local search results and on Google Maps. It’s the best way to improve local web traffic and attract new patients for doctors. And it all starts with a Google My Business (GMB) profile. As stated, GMB profiles feature businesses in Google’s local search results, like these listings for plastic surgeons in Los Angeles. As you can see, the local results section of a search query is featured prominently before organic search results, and just below paid ads. And if a potential patient goes to the Maps section of a search, or uses the Google Maps app on their smartphone, they will be able to see your business with a properly optimized GMB profile. That’s an incredibly valuable proposition for doctors. However, there is... --- ### What Every Credit Repair Website Template Should Have > Opportunity’s knocking in the credit repair market. Are you creating a credit repair site? If so, include all these elements in the template you choose. - Published: 2020-05-22 - Modified: 2024-10-10 - URL: https://markitors.com/credit-repair-website-template/ - Categories: Industries, SEO Opportunity’s knocking in the credit repair market. Are you creating a credit repair site? If so, include all these elements in the template you choose. The credit repair industry is worth over $3 billion, according to data from IBIS World. And unlike many other industries that are dominated by a select few giants, no one credit repair company holds any greater than 5% market share. However, all of this opportunity has brought in significant competition. In fact, there are over 80,000 credit repair companies in the US alone. Having a standout website can help your credit repair business separate itself from the competition. And that all starts with a quality credit repair website template. Table of Contents Components of a good credit repair website template Search engine optimization elements What to do after your website is up and running Components of a good credit repair website template So what are the components of a good credit repair website template? The main elements are the home page, service pages, testimonials, FAQs, a blog, an 'about us' page, and a 'contact us' page. However, perhaps the most important part of a good credit repair website template is that it is optimized for search engines. You see, just creating a new website won't draw in the search traffic you'd like to see. It takes a lot more thought than that. Still, including all of the following elements is the best place to start. Homepage A website's homepage should draw in site visitors and be easy to navigate. First and foremost, that means having a well-structured site menu and site search functionality to direct visitors to your service pages—the... --- ### 5 Financial Services Blog Ideas To Engage Customers > Find out how to get your financial services business to stand out from the crowd with a well-researched, informative financial services blog. - Published: 2020-05-19 - Modified: 2024-10-10 - URL: https://markitors.com/financial-services-blog-ideas/ - Categories: Industries Find out how to get your financial services business to stand out from the crowd with a well-researched, informative financial services blog. All of the biggest financial companies in the world spend millions of dollars annually on marketing content creation. J. P Morgan Chase even has a ten-person newsroom pushing out content to educate their customers and draw in new ones. On top of that, 72% of digital marketers describe content creation as their most effective SEO tactic. The most effective cornerstone of content creation is blogging. You can repurpose blog content to post on social media, share in your email marketing campaign, and rework as collateral for a sales team. Blogs are the easiest way to get quality, informative content out to your target audience. Still, you can’t just write about any financial services blog topic you want and see results. You need to have a strategy in place to engage visitors—and turn them into clients. Table of contents Why is blogging important for financial services companies? Financial services blog topic ideas to engage customers Finding financial services blog topics using Google Trends Finding financial services blog topics using Google Suggest and People Also Ask Best practices for financial services blogs as a marketing tool Next steps Why is blogging important for financial services companies? Blogging is an essential part of any successful financial services marketing strategy. In particular, search engine optimization (SEO) requires a consistent, quality content marketing push to see optimal results. Search engine optimization may sound confusing, but the concept is rather simple. It’s how to get your website to the top of search engine results pages (SERPs).... --- ### How to Use Hotel Directories for Local SEO > Discover the important basics of local SEO and how to use hotel directories to help your hotel rank on the first page of Google. - Published: 2020-05-15 - Modified: 2021-04-18 - URL: https://markitors.com/how-to-use-hotel-directories-for-local-seo/ - Categories: Local SEO What do people usually do when they’re looking for their dream hotel for their next vacation? Most people typically do a quick Google search. In fact, according to Google, every month there are 3 billion searches for hotels. Wondering how to rank for these searches and beat your competitors? Aside from having a well-optimized website, incorporating local SEO as part of your digital marketing strategy is a must. A complete Google My Business profile, a presence on the top hotel directories, and an optimized website are crucial for your hotel to rank in search results. In this article, we’ll be covering the basics of local SEO and how to use hotel directories to help your hotel rank on the first page of Google. Table of contents How does local SEO for hotels work? What are citations? Hotel directories to gain citations for local SEO How does local SEO for hotels work? Searches usually consist of keywords such as “hotels in city”. Google uses a special algorithm (different from traditional SEO searches) that detects and returns these local searches, showing you the most appropriate results for this query. These results are displayed in Google Maps, Google Search results, and sometimes in the Google Map Pack (the local map highlighting three businesses at the top of search results). There are three factors that play an important role in determining local SEO rankings: relevance, distance, and prominence. Relevance This factor determines how well a local listing matches a user’s search. For example, if... --- ### How to Use a Credit Repair Directory for Local SEO > Credit repair companies can’t buy Google Ads, but they can utilize local SEO and credit repair directories to draw in traffic. Follow along to see how. - Published: 2020-05-11 - Modified: 2021-10-25 - URL: https://markitors.com/credit-repair-directory-local-seo/ - Categories: Industries, Local SEO Credit repair companies can’t buy Google Ads, but they can utilize local SEO and credit repair directories to draw in traffic. Follow along to see how. Google's restriction on credit repair companies purchasing Google ads has made advertising online far more challenging in the industry. Paid ads on Google had been one of the most important advertising methods for a lot of credit repair companies. Thankfully, there are still a number of quality digital marketing options available to credit repair companies. One of the best options is local SEO. From credit repair directories to creating and maintaining a Google My Business profile, there's a lot involved in local SEO, but when all is said and done, it's one of the most effective marketing methods for credit repair companies who rely on local business. Table of Contents How does local SEO for credit repair companies attract new clients? What are citations? Credit repair directories How does local SEO for credit repair companies attract new clients? Local SEO works to improve a business' visibility in Google local searches and on Google Maps. And that all starts with a Google My Business (GMB) profile. GMB profiles make your business discoverable in Google maps... ... and in local search results, below paid ads, and above organic results. According to Google, three main factors determine these local search results: relevance, distance, and prominence. Local SEO works to optimize all three of these elements to increase your business's local traffic. Relevance Relevance is how well a given query matches your website. The best way to improve relevance for credit repair companies is to include details about all services offered and have individual... --- ### Client-Side Site Speed Strategy > Let’s speed up your site. Not only will it make your site visitors happy, but you will also be in Google’s good graces. This is how we do it at Markitors. - Published: 2020-05-08 - Modified: 2021-04-18 - URL: https://markitors.com/client-side-site-speed-strategy/ - Categories: Technical SEO Let’s speed up your site. Not only will it make your site visitors happy, but you will also be in Google’s good graces. In 2019, Google made mobile site speed a ranking factor when before, only the desktop site speed was considered. With more and more people browsing the internet on their smartphones, it’s about time that the user’s mobile experience was taken into consideration. These are a few ways we make site speeds faster client-side at Markitors. Image Optimization Images provide visual interest to a webpage. It can even be necessary to have images on your site like in the case of a photographer’s online portfolio or an e-commerce site selling a product. Too many pictures that are not properly optimized can bog down a site, though. Some ways to optimize your images is to resize their dimensions and to compress them. Resizing: Most of the time having a 5,000-pixel wide photo up on a site is not necessary, so resizing is a must. You can use any image editing software. We have also used this online image resizer as well. Image Compression: Images can have metadata that account for its file size. Compressing images helps to reduce that. TinyJPG, TinyPNG, and Compressor. io are some of our favorite online tools for this job. Depending on the kind of compression that you choose (lossless vs lossy), the image quality is retained. compressor. io image compression We try to achieve a file size of under 100kB with our image optimization... --- ### 6 Franchise Marketing Ideas for Multi-Location Businesses > Marketing for franchises can be difficult. From social media strategies to SEO tips, here are six digital franchise marketing ideas that actually work. - Published: 2020-05-06 - Modified: 2024-10-10 - URL: https://markitors.com/franchise-marketing-ideas/ - Categories: Industries Marketing for franchises can be difficult. From social media strategies to SEO tips, here are six digital franchise marketing ideas that actually work. Brainstorming franchise marketing ideas for multiple locations comes with unique challenges. Franchisors need to build brand awareness for their company as a whole, while simultaneously driving traffic to individual franchisee businesses—not an easy task. The best way to get it done is through digital marketing. Digital marketing allows franchise owners to target the right audience with their marketing efforts and create unique online profiles for each of their locations. That way, the company's marketing efforts don't favor one store over another. Building a franchise marketing plan can be frustrating at times, but with the right level of collaboration, individual locations will gain the exposure they need while upholding the company brand. Table of contents Use social media at every level of the franchise Get published in online publications, industry associations, local newspapers, and more Utilize SEO best practices for franchisors and franchisees Create and maintain individual Google My Business profiles Use both general and industry-specific directories to improve local SEO Create content for your website’s blog 1. Use social media at every level of the franchise When it comes to social media, both franchisors and franchisees should work to establish a strong social media presence. That way, franchisors can focus on building the brand, and franchisees can focus on attracting local clientele. Let's take the example of RE/MAX, the real estate franchise, on Twitter. First, they have a company-wide 'franchisor' Twitter that gets the most views and posts content from corporate. Additionally, they have regional hub social media accounts like... --- ### 6 Ideas for a Recycling Business Marketing Plan > Increased competition means recycling businesses need smart marketing plans to stand out. Here are six marketing ideas to help your business do just that. - Published: 2020-05-06 - Modified: 2024-10-10 - URL: https://markitors.com/recycling-business-marketing-plan/ - Categories: Industries The recycling industry has seen immense growth over the past fifty years. That’s in part because, according to the EPA, the U. S. recycles over 35% of its total municipal solid waste annually. That’s up from under 10% before 1990. Source: EPA. gov This recycling boom has led to the rise of a number of smaller recycling companies from industrial recyclers to electronic recyclers. All of the competition means recycling businesses need to have innovative marketing plans to stand out from the crowd. Here are six recycling marketing ideas to help your business do just that. Table of contents Engage and inform customers on social media. Get published in local newspapers, industry publications, and more. Improve your website’s visibility on search engines. Create and maintain a Google My Business profile. Use industry directories to enhance local SEO. Create and blog to inform current clients and attract new ones. Reduce paid advertising costs with digital marketing services. 1. Engage and inform customers on social media Social media isn’t always the right tactic for recycling companies. It takes time, consistent effort, and a lot of research. And recycling company social media pages on Twitter, Facebook, Instagram, and Linkedin, aren’t always going to get a lot of traffic. Still, social media can bring a lot of value to recycling companies. It’s one of the best ways to inform customers of new offerings, referral promotions, or interruptions in services. Companies, like Waste Management (WM), who have struggled to find a way to connect with... --- ### Tempe Chamber of Commerce Partners With Markitors For Community-Driven Content > Learn about our partnership with the Tempe Chamber. At Markitors, we believe in community engagement. - Published: 2020-05-04 - Modified: 2023-08-17 - URL: https://markitors.com/tempe-chamber/ - Categories: Public Relations The Tempe Chamber of Commerce has partnered with Markitors to bring you content driven by community insights. Sharing knowledge is the quickest and best way to empower the local business community. The new partnership was created to offer the Tempe community valuable content, such as: Thought leadership, generated by industry experts and their advice Articles on local jobs, strategies, and tips Career & leadership development tips The Tempe Chamber of Commerce and Markitors are excited to start this partnership and help empower the local business community. To officially announce this new partnership, the Tempe Chamber of Commerce will be hosting a virtual ribbon-cutting ceremony on May 13, 2020, beginning at 1:00 p. m. The best part is, anyone can join in from home, by clicking here. How do Community Panels work? Community members respond in 3-5 sentences to predetermined question prompts Markitors editors select the best answers and form them into articles to be published on the Tempe Chamber blog The content produced is highly shareable, thanks to the reach of the multiple members featured How do I get involved? If you are a member of the Tempe Chamber of Commerce, email partnerships@markitors. com for the latest questionnaire. Include the subject line "Tempe Chamber Panel" and we will send you the latest Tempe Chamber questionnaire with opportunities to contribute to an upcoming article. If you are a business owner or a professional in the Greater Phoenix area, email partnerships@markitors. com for a questionnaire with upcoming article opportunities. Include the subject... --- ### How to Use Financial Services Directories for Local SEO > Financial services directories get your website more than qualified referrals. Listings in directories also help you rank higher on Google. - Published: 2020-05-04 - Modified: 2021-07-26 - URL: https://markitors.com/financial-services-directories-local-seo/ - Categories: Local SEO Did you know that almost half of all searches conducted on Google are seeking local information (46%)? Despite this, a whopping 56% of businesses have yet to claim their Google listings. It's incredible—really—that so many businesses are willing to miss out on local customers. Although digital marketing seems intimidating at first, just a little understanding can go a long way in leading your financial business towards a more modern and relevant marketing strategy. As the numbers show, local search engine optimization (SEO) is a vital part of a well-thought-out marketing strategy. A simple way to start building a strong local SEO presence is through financial services directories. Not only do they produce qualified referrals, but listings in directories are also a foolproof way to help you rank higher on Google. Table of contents How does local SEO for financial services work? What are citations? Financial Services Directories How does local SEO for financial services work? Local searches are now more critical than ever to business success—and that's especially true for financial services companies. If a customer is looking for a financial advisor, they'll most likely seek recommendations online first. The search query "financial advisor near me," for example, has over 10,000 hits each month on Google, and that's just one variation of what people are searching for. Local SEO is the process of increasing a website’s visibility for local Google searches and on Google Maps The only way to have your business appear in local search results (think Google Maps)... --- ### Digital Marketing for Financial Services | Top 6 Techniques > Looking for digital marketing for financial services? Knowing how to best advertising in this vertical carries a lot of questions -- Find top tips here. - Published: 2020-05-01 - Modified: 2024-04-24 - URL: https://markitors.com/financial-services-marketing/ - Categories: Industries With so many restrictions on advertising online, how can financial services reach more customers? Try these simple marketing ideas for financial services. Financial services companies face a difficult road when it comes to marketing. With so many restrictions on advertising online, how can financial services reach more qualified sales leads? Compared to other industries, digital marketing for financial services requires a calculated, niche strategy for success. Banks and financial services in the U. S. are forced to fight stringent federal regulations on advertising and digital marketing strategies, including everything from training requirements for bank marketers to statements that must be included in ads related to a number of financial products. Google has also placed severe restrictions on financial services ad content. On top of that, many financial services companies like credit repair businesses, binary options platforms, initial coin offerings, payday lenders, and more are barred from using Google Ads altogether. This has led to a variety of smaller industry players to abandon paid advertising. Thankfully, there are a lot of great digital marketing trends to help fill the void. Here are six financial services digital marketing ideas to improve your company’s online presence. Table of contents Build trust and brand awareness using social media Get published in local newspapers and industry publications Improve your website's visibility in search engines with SEO Create and maintain a Google My Business profile Use industry directories for local SEO Start content marketing to draw in organic website traffic 1. Build trust and brand awareness using social media You don't have to attend marketing conferences and become an expert on financial marketing to know that social media... --- ### The Basics of Internal Linking for SEO > Using quality internal linking strategies helps your website’s SEO and makes your user experience better. Learn how to use internal linking for SEO. - Published: 2020-05-01 - Modified: 2023-06-28 - URL: https://markitors.com/internal-linking-for-seo/ - Categories: Technical SEO, SEO Internal links are an important component of SEO that is often overlooked. While external links are commonly discussed, internal links play a crucial role in optimizing your website's structure and improving its visibility to search engines. So, what exactly is an internal link, and how does it impact SEO? Let’s have a look at some tried-and-tested internal linking best practices. What is an Internal Link? An internal link is a hyperlink that connects one page of a website to another page on the same site. These links are used to navigate your website and guide visitors to relevant content. Internal links can be found in various forms, such as menu navigation, contextual links within the content, or even footer or sidebar links. Think about when you’ve read a blog post on a site, and the writer threw in a link to another related article on the site. That’s internal linking. Using link strategies helps Googlebot understand your website better and often increases your chances of ranking in search results for your target keywords (depending on how strategically you’ve set up your link plan and anchor texts). Why Do Internal Links Matter to SEO? Internal links are valuable for SEO because they serve multiple purposes:Enhanced Crawling and Indexing: Search engine crawlers discover new content by following links from one page to another. By strategically placing internal links, you guide search engines to important pages and ensure they are crawled and indexed. Improved Website Structure: Internal links help establish a logical structure... --- ### How to Get More Google Reviews Organically > Build your business' reputation and increase leads with Google reviews. Learn how to get more Google reviews for your local business. - Published: 2020-04-30 - Modified: 2021-04-18 - URL: https://markitors.com/how-to-get-more-google-reviews-organically/ - Categories: Local SEO - Tags: digital marketing, local seo Have you ever noticed that the first thing you do when visiting a restaurant, or a new chiropractor, or , is looking at the business’ Google reviews? Google reviews have become an easily accessible and reliable way for potential customers to make a decision about your business when searching online. Because of this, implementing a strategy to get more Google reviews is crucial in order to show up higher in search results. Ready to learn how to get more Google reviews organically? Let’s get started! Why are Google reviews important? Your Google My Business profile is your opportunity to make a great first impression. The GMB knowledge panel is the first encounter users have with your business online, even before they get to your website. Google reviews not only help your business build a positive reputation, but they also help build trust with potential customers, thus increasing leads. Although the Google algorithm is often a mystery, we do know for a fact that reviews are one of the top local factors with a weight of 15%. This means that review signals play a big role in increasing local search rankings. Google takes into account the number of reviews, review sentiment, and review velocity. Review velocity refers to how often you get reviews. Does your business get a normal amount of reviews in a natural pattern, or does it get large batches of reviews in an unnatural way? The latter could indicate that those reviews might not be authentic. Google review... --- ### 5 Web to Print Software for Printing Companies [2020] > Are you looking to upgrade your current printing software? Follow along as we go through the top five web to print software options on the market. - Published: 2020-04-30 - Modified: 2021-07-26 - URL: https://markitors.com/web-to-print-software/ - Categories: Industries According to data from First Research, there are over 35,000 printing companies in the U. S. The vast majority have fewer than 20 employees. Each of these businesses requires web to print software to keep their printing up to standard for our modern world, and that’s led to a huge market for printing software companies. Deciding which of these software companies to go with can be a tough job for printers. That’s why we put together this article on the top five web to print software options on the market. Table of contents Docket Manager PressWise PrintJob Ordant PaperCut Comparing 5 popular web to print software In the past, web to software was just a cool feature your printing business could offer. Of course, that’s no longer the case. These days web to print and Management Information Systems (MIS) software systems are a necessity for every printing business. Now, every printing company needs to have an online portal where clients can go to check prices, design print jobs, track orders, and more. Your software and website’s interface also play important roles in affecting customer perception of your brand and quality. This list includes five quality web to print software options to help you narrow down your options. Docket Manager Docket Manager is a Canada-based printing software company that offers everything a printing company might need. From MIS software and web to print capabilities to client training and CRM, Docket Manager does it all. Founded in 2006, Docket Manager is a... --- ### How to Use Printing Company Directories for Local SEO > Directories do more for your website than just refer traffic. Find out more about how to use printing company directories to boost your online presence. - Published: 2020-04-29 - Modified: 2021-07-26 - URL: https://markitors.com/printing-company-directories-local-seo/ - Categories: Industries, Local SEO Local SEO is the process of increasing a business' visibility in local searches and on Google Maps. That drives more traffic to its websites, more calls to company phones, and more customers to physical stores. Local SEO isn't for every printing company. If you don't have a physical location, local SEO isn't for you. Instead, you might try web to print software to increase sales, but for most printing companies, local SEO an invaluable tool to boost revenue. That being said, local SEO has a lot of components, and things can get confusing. You may be wondering, does my printing company really need local SEO? What are printing company directories? If that sounds like you, you're in the right place. In this article, we'll explain exactly why you need local SEO for your printing company. And it's not just because a whopping 28% of local searches result in a purchase, according to Joel House Search Media. There are a number of reasons why local SEO and printing company directories are crucial to any successful digital marketing strategy. Table of contents How does local SEO for printing companies work? What are citations? Top 10 Printing Company Directories How does local SEO for printing companies work? Local SEO works to increase printing companies' visibility on search engines for local searches and on Google Maps. It all starts with a Google My Business (GMB) profile. Your GMB will give your business the chance to appear in the search results below paid ads, but... --- ### Building a Digital Marketing Strategy for Printing Companies > In a shrinking print industry, marketing budgets are getting smaller. Yet, this is all the more reason to invest in a solid marketing strategy. - Published: 2020-04-28 - Modified: 2024-10-10 - URL: https://markitors.com/printing-company-marketing-strategy/ - Categories: Industries The printing industry has seen labored growth over the past decade. In fact, the industry grew just 1. 7% in 2019, according to SGIA. On top of that, tight paper markets, excess capacity, and rising tariffs are hurting printers' margins. However, contrary, it seems, the best way to stand out is to increase your spending in a time when many printing companies are cutting marketing budgets. Digital marketing has so many benefits for printing companies that cutting spending just doesn't make sense. Digital marketing strategies for printing companies work to: Build brand awareness and reputation Generate inbound leads and increase revenue Improve organic website traffic Elevate websites' position in SERPs Generate significant ROI Of course, not every printing company can afford to increase their digital marketing spend. With that in mind, we put together this quick guide to building a digital marketing strategy, including plenty of tips for DIY marketing. So no matter how your business is doing, you can still make a push to improve your online presence. Table of contents: Showcase printing quality and share printing trends Get published in local newspapers and articles Make your website stand out from the crowd with SEO for printing companies Create and optimize your Google My Business profile Secure citations in industry directories for local SEO Start content marketing with an informative blog # 1. Showcase printing quality and #hashtag research Social media is a crucial part of any successful digital marketing strategy, but especially for printing companies. That's because printing... --- ### 5 Staffing Industry Blog Topics to Boost Website Traffic > New to digital marketing for recruiting firms? Learn how to build a blog to boost your website traffic with these five staffing industry topics. - Published: 2020-04-27 - Modified: 2021-09-27 - URL: https://markitors.com/staffing-industry-blog-topics/ - Categories: Industries, SEO Content Competition in the staffing industry is fierce, and standing out from the crowd can seem impossible. In order to create a staffing firm that you’re proud of and establish a brand worth recognition, you’ll need a comprehensive marketing strategy. A big part of that strategy is usually content marketing and, in particular, blogging. There’s a reason why 93% of B2B marketers use content marketing—it produces results. In fact, content marketing costs 62% less than traditional marketing and generates almost three times the leads. So if you’re looking to create or expand your content marketing with a staffing industry blog, these five blog topics will help get you started. Table of contents Why is blogging important for the staffing industry? Blog topics for the staffing industry Finding staffing blog topics using Google Trends Finding staffing blog topics using Google Suggest and People Also Ask Best practices for using recruiting blogs as a marketing tool Why is blogging important for the staffing industry? While visuals, videos, podcasts, and a number of other types of content are extremely important to content marketing, blogging remains the foundation of any successful digital marketing strategy. This is especially true when it’s paired with a sound search engine optimization (SEO) foundation, so readers can easily find your content through Google, Bing, and other search engines. In fact, according to a survey from the Social Media Examiner, 58% of marketers said that “original written content” is the most important type of content they produce. On top of that,... --- ### Chiropractic Advertising: Examples of Google & Facebook Ads > Review successful chiropractic Google and Facebook ads. Learn about the costs, keywords, and alternatives to chiropractic advertising. - Published: 2020-04-25 - Modified: 2021-04-18 - URL: https://markitors.com/chiropractic-advertising-examples/ - Categories: Industries Chiropractic Advertising Examples of Chiropractic Google Ads Advertising Costs for Chiropractor Keywords Examples of Chiropractic Facebook Ads Chiropractic Advertising Alternatives Advertising on Chiropractic Directories There is roughly 1 chiropractor for every 500 Americans. You know the chiropractic industry is competitive. That’s why you’re here: to learn more about chiropractic advertising and how to get more visibility for your practice. There’s a couple things to keep in mind when considering a chiropractic advertising campaign. The first is that there are advertising policies for healthcare and medicine that may impact your chiropractic practice. This means that Google’s personalized advertising policy principles may prevent your practice from remarketing to an audience of prospective patients, and may result in an ad being disabled due to a policy violation. The second thing to keep in mind is cost. Because the patients have an abundance of choice when choosing a chiropractor, advertising costs aren’t cheap. On average, your practice will pay about $8 - $10 per click for a chiropractic keyword. Given an average conversion rate of 2% - meaning that 2 out of every 100 people who visit your site will result in being a new patient - you'll pay an estimated $400 - $500 to acquire a new patient. Ready to explore chiropractic advertising alternatives? Skip to that section, or jump over to our Chiropractic SEO page. Otherwise, read on to see examples of chiropractic Google ads, Facebook ads, learn about costs, and explore good keywords to target. Examples of chiropractic Google Ads Looking... --- ### 8 WordPress SEO Tips For Small Businesses > What’s the point of having an amazing website if no one can find it? Use these Search Engine Optimization (SEO) tips to increase traffic to your site. - Published: 2020-04-24 - Modified: 2024-10-10 - URL: https://markitors.com/8-wordpress-seo-tips-for-small-businesses/ - Categories: Public Relations What’s the point of having an amazing website if no one can ever find it? Enter Search Engine Optimization (SEO). In order to show up on Google in front of potential clients, you need to continually optimize your website. However, it can be difficult to know what you should be optimizing for. Below, 8 thought leaders share small business SEO tips that made an impact on their website and, in turn, their business. Optimize your Homepage Title Tag When we first launched our website, we had the word “Home” in the title tag of the home page. This is a common WordPress mistake for a lot of small businesses. We updated our home page title tag to “HR Staffing Agency & Contract Recruiter” and began to see more inbound organic search traffic as a result. The most simple WordPress SEO tip is make sure that your homepage title tag says something descriptive about your core service - and not just the word “Home. ” Michael Bratta, HR Temp Agency Increase Click-Through Rates from SERPs To have a successful ecommerce site, you need to attract clicks from organic search. How do you stand out in a crowded search engine results page (SERP)? By focusing on elements that would inspire a searcher to click on your result. Focus on page title tags and meta descriptions - elements that a searcher reads before deciding to click. But also, include rich snippets of reviews on your site. If you have a positive rating associated... --- ### How to Use Recruiter Directories to Improve Local SEO > Recruiter directories provide an excellent stream of referral traffic, but they also can boost your visibility on Google’s first page. - Published: 2020-04-24 - Modified: 2021-07-26 - URL: https://markitors.com/how-to-recruiter-directories-local-seo/ - Categories: Local SEO Recruiter directories provide an excellent stream of referral traffic, but they also can boost your visibility on Google’s first page. Did you know nearly 46% of all Google searches are seeking local information? And, an incredible 88% of searches for local businesses on a mobile device either call or visit a listed business within 24 hours. Due to the rise in voice search and better location tracking, local search is increasingly more convenient and helpful for potential clients to use for research. Therefore, no matter what type of business you have, local search results are vital to your success as a business now more than ever. That's especially true for recruiters who are often regionally focused. From Google My Business to mentions on other websites, there's a lot recruiting agencies can do to improve their local search rankings with locally-focused marketing. Recruiter directories provide an excellent stream of referral traffic, but they also can boost your visibility on Google's first page. Here's how listings in directories can get you that coveted position. Table of contents How does local SEO for recruiters work? What are citations? Top 10 Recruiter Directories How does local SEO for recruiters work? Over 90% of all internet searches in the United States are done on Google. That means having a strong presence on local Google results is vital to any recruiting business's success. Local SEO works to get your recruiting firm to the top of local search results and Google Maps suggestions. If successful, you'll be at the top of a list like this: An example of a Google Search for "staffing agency near me. "... --- ### 6 Marketing Strategies for Staffing Agencies to Employ > Does your staffing agency need to upgrade its marketing strategy? Follow along and learn six effective marketing ideas that can make all the difference. - Published: 2020-04-23 - Modified: 2024-10-10 - URL: https://markitors.com/marketing-strategies-for-staffing-agencies/ - Categories: Industries, Local SEO Marketing for staffing agencies is no easy task. Despite the fact that, according to data from Statista, staffing agencies in the U. S. alone rake in over $140 billion a year in revenue, the staffing industry is ripe with competition. The fact is the top five staffing firms in the U. S. own over 50% of the total industry market share. That makes the fight to be the best of the rest pretty intense, especially considering there are over 20,000 staffing agencies looking to take the title. Simply put, there’s a lot of competition in staffing. Standing out amongst the crowd takes a consistent, well-crafted marketing plan. That’s why we put together this list of six marketing ideas for staffing agencies to improve their digital marketing game. Table of contents Perfect your social media presence. Get published. Improve your website’s visibility. Create your Google My Business. Leverage industry directories. Start a blog for content marketing. 1. Perfect your social media presence. Everyone knows the value of social media, but many companies never put in the time and money required to produce results. For example, one of the best ways to improve your social media presence is to look to competitors to see what’s working and what’s not. This can be time-consuming or costly, but it’s well worth it at the end of the day. Below is an example of the power of social media using two of the biggest staffing agencies in the U. S. As you can see, Randstad... --- ### Using Google My Business Posts for Multiple Locations > GMB posts are a great way for franchises to stand out when people search for them online. Learn how to use Google My Business posts for multiple locations. - Published: 2020-04-16 - Modified: 2021-04-18 - URL: https://markitors.com/using-google-my-business-posts-for-multiple-locations/ - Categories: Industries, Local SEO - Tags: digital marketing, local seo Google My Business posts are a great–and free–way for businesses and franchises to stand out when people search for them online. Because Google favors businesses that actively use GMB, staying active can help you gain more visibility, generate more traffic, and organic clicks! Since GMB posts are a newer Google feature, this is the perfect time for businesses to get ahead of their competition and lead locally. Ready to learn more about using GMB posts for multiple locations? Let’s dive in! What are Google My Business (GMB) posts? Where do Google My Business posts appear? Can I post to multiple Google My Business locations at once? How to schedule Google My Business posts Can I share GMB posts for multiple locations through the Google My Business API? How long do Google My Business posts last? What Are Google My Business (GMB) Posts? Google launched the Google My Business post feature for businesses in 2017. GMB posts are similar to social media posts, except these posts provide your business with the opportunity to communicate with potential customers through your local business listing. They’re the perfect way to connect with users as they’re browsing before they even visit your site! There are four types of Google My Business Posts: What’s New Just as you would with a social post, update your audience with your company’s latest news, time-sensitive updates, or branded posts. The What’s New update requires a photo or video, caption, link, and call to action. The CTA button options to... --- ### Nashville SEO Companies, Experts, and Consultants > List of the best Nashville SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Nashville small businesses. - Published: 2020-04-15 - Modified: 2024-10-10 - URL: https://markitors.com/nashville-seo-companies-experts-and-consultants/ - Categories: SEO Experts Nashville SEO Companies, Experts, and Consultants Widely referred to as "Music City", Nashville is filled with culture, art, and of course great tunes. This sprawling metropolis is also home to businesses looking to stand out online. If you're in search of a reliable SEO agency, we're here to help. We've compiled this list to help business owners find the best SEO companies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO). Best Nashville SEO Companies When it comes to selecting an SEO agency, you need a trustworthy firm with a track record of results. Below, we've rounded up five of the most highly rated SEO agencies in Nashville. Read on to explore the specialties and unique skills these firms bring to the table. Horton Group (Ranked by Google Organic Search) Location: 660 LaFayette Street, Suite 102, Nashville, TN 37203 Specialties: SEO, On & Off-page SEO, SEM, Content Marketing, Graphic Design, Web Design, Social Media Advertising, About: With over 20 years in business, Horton is a fixture in the Nashville SEO industry. The firm offers a wide array of digital marketing and SEO services, with an emphasis on inbound marketing. As shared on the company website, Horton's "team of certified inbound marketing professionals knows how to deliver exceptional SEO results, keeping your website on top of Google searches and bringing quality leads to your company. " Horton helps businesses across many different industries improve ranking and drive more traffic to websites. Additionally, Horton Group has... --- ### How to Boost Local SEO Through Chiropractor Directories > Local SEO is vital to businesses with phyiscal locations like chiropractic clinics. Chiropractor directories help build citations, which boosts local SEO. - Published: 2020-04-09 - Modified: 2021-07-26 - URL: https://markitors.com/chiropractor-directory-local-seo/ - Categories: Industries Most chiropractic clinics rely heavily on referrals from their existing client base to secure new patients. However, if you’re not fully utilizing all marketing channels, you may be missing out on a huge segment of untapped opportunity. It’s estimated that 97% of people will get more information about local businesses online than anywhere else. A well-maintained website is a must. However, having a website and online presence alone doesn’t guarantee any traffic. For perspective, consider that the number one Google search result will always get almost a third of all clicks from a query. So, if you haven’t properly optimized your site and it’s buried deep within Google, your organic traffic is probably nonexistent. Being on Google's first page is critical for exposure and attracting new patients. This is where local SEO comes in. Skip to: How does local SEO for chiropractors attract new patients? What are citations? Chiropractor directories How does local SEO for chiropractors attract new patients? Local SEO works to get your website and clinic information both on maps and search engines online. A GMB profile will show on Google Maps when users conduct a search in a particular area. A GMB profile will show up in Google Search results below paid ads and above organic results. On Google, where more than 90% of searches happen, a well-optimized and maintained Google My Business (GMB) profile is the pillar of local SEO. This free tool helps smaller brick and mortar businesses vie with larger chiropractic franchises for visibility... --- ### Recap: Virtual Mailchimp Meetup > Mailchimp and Markitors partnered together to launch the first ever virtual Mailchimp Meetup. Did you miss the event? Here's a recap, along with video. - Published: 2020-04-09 - Modified: 2021-08-18 - URL: https://markitors.com/virtual-mailchimp-meetup/ - Categories: Digital Marketing Thanks for attending the first ever, Virtual Mailchimp Meetup! Here's a video of the Meetup, presentation slides, and answers for questions we couldn't quite get to in the presentation. Here's the Virtual Mailchimp Meetup video... Here's the Virtual Mailchimp Meetup slides... Here are the questions from the Mailchimp Meetup... I have a pretty substantial list for my company, but we recently created a new-co. and would like to use that list. We tried by exporting the list to the new-co. account, but we were blocked by MailChimp for an excess unsubscribing. What would you suggest? Just to get a better understanding here, I’m assuming you were attempting to export contacts from one account to another and now see an Account issue at the top of the account that blocked that import? To give some explanation on that, what you might be seeing is an account issue based on that import. To explain, each import that is done with an account passes through a system called Omnivore. That system will scan the import for any potential high bounce rates or abuse complaints. If they see a certain high amount in that import, they will flag it in the account, which is what you might be seeing. To be up front with you, you should get in touch with Mailchimp’s Compliance team (compliance@mailchimp. com) who would be glad to help out! In the meantime, here is more information on Omnivore. Is it possible for us to connect our Mailchimp campaign with our... --- ### Charlotte SEO Companies, Experts, and Consultants > List of the best Charlotte SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Charlotte small businesses. - Published: 2020-04-08 - Modified: 2024-10-10 - URL: https://markitors.com/best-charlotte-seo-companies-experts-consultants/ - Categories: SEO Experts Charlotte SEO Companies, Experts, and Consultants When you think of Charlotte, North Carolina, you may think of the Nascar Hall of Fame. But beyond its lively attractions, Charlotte is a thriving technological epicenter. In fact, CompTIA ranked the city as the #1 Tech Town in the US in 2018. There is a need for effective digital marketing in Charlotte. Fortunately, we've created this list to help business owners find the best SEO companies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO). Best Charlotte SEO Companies If you're in search of a great SEO agency based in Charlotte, consider the top-rated agencies below. With portfolios full of successful projects, these companies know how to move the needle for small businesses. Blue Corona (Ranked by Google Organic Search) Location: 1401 Central Avenue, Suite 200-F, Charlotte, NC 28205 Specialties: SEO, Local SEO, Content Creation, PPC, Email Marketing, Social Media, Web Chat Services About: Blue Corona has a single goal: "Help business owners and marketing executives use technology and the Internet to measurably improve their marketing performance and ROI". The agency highlights the importance of tracking and analyzing data. They analyze clients' companies and strategies to optimize for amazing results. Thanks to these practices, Blue Corona has a track record of SEO success with a wide range of companies. Additionally, they have a highly experienced team of 50 digital marketing professionals. Why they're one of the best SEO Companies for small businesses in Charlotte? Blue Corona ranks... --- ### How to Shift Your Marketing Strategy for Coronavirus > Has Covid-19 changed your business overnight? Learn how to shift your marketing strategy for coronavirus using Google My Business, Social Media, and SEO! - Published: 2020-04-07 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-shift-your-marketing-strategy-for-coronavirus/ - Categories: Digital Marketing It is safe to say that the last few weeks have impacted businesses of all shapes and sizes. Regardless of who you are or what you do, COVID-19 has forced everyone to be especially innovative as buying behavior has drastically changed. Most often, the first thought in times of crisis is cutting costs. The most likely candidate - your marketing budget. Although this may seem like a great short-term fix, it may result in long term consequences. In order to weather the storm and come out of this economic downturn successfully, you must continue to invest in marketing and ensure that your strategy is one with both short and long-term benefits. The ultimate goal should be to generate cash flow during these trying times and set you up for success when consumers can return to their usual behavior. With the help of Google My Business, Social Media, and SEO you can do just that. Below is a complete breakdown of how to shift your marketing strategy for coronavirus using these tools. How to Shift Your Marketing Strategy for Coronavirus Google My Business Google My Business is a great tool to connect with your local audience. If you aren’t familiar, this platform connects with Google’s Search Engine Results pages to generate a detailed listing of your business. This listing includes your hours of operation, address, upcoming events, reviews, and more! Starting to see how this can help? Google My Business is the easiest way to let your customers know if you... --- ### 5 Chiropractor Blog Topics to Engage & Inform Patients > Targeting the right chiropractic blog topics captures relevant Internet traffic and connects potential patients with your chiropractic practice. - Published: 2020-04-06 - Modified: 2021-04-18 - URL: https://markitors.com/chiropractor-blog-topics/ - Categories: Industries With 4 out of 5 of Americans having done a health-related search on the Internet, there is clear opportunity for chiropractors to contribute expert-level knowledge to a growing pool of content. This same study by the Pew Internet & American Life Project found that 47 percent of these users searched a particular medical treatment or procedure and 28 percent looked for alternative treatments. Targeting the right chiropractic blog topics creates resources to capture relevant Internet traffic. It also connects potential patients who are seeking expertise with your chiropractic practice. Skip to: Why is blogging important for chiropractic clinics? Chiropractic blog topic ideas Finding chiropractic blog topics using Google Trends Finding chiropractic blog topics using Google Suggest and People Also Ask Blogging best practices Next steps Why is blogging important for chiropractic clinics? Blogging is an essential part of a chiropractic marketing plan. Building content on a website generates additional traffic from organic search sources, such as Google or Bing. When done correctly, it also attracts targeted audiences that can convert into patients down the road. Another benefit of chiropractic blogs for patients is that they establish clinics and chiropractors as authoritative leaders, contributing to branding and image. Powerful content combined with chiropractor SEO, or search engine optimization, creates pages that both Google and readers want to see. That means getting the increased visibility on search engines that your content deserves. SEO basics start with targeting questions and topics that people are searching for and optimizing content to get it seen.... --- ### Albuquerque SEO Companies, Experts, & Consultants > List of the best Albuquerque SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Albuquerque small businesses. - Published: 2020-04-06 - Modified: 2024-10-10 - URL: https://markitors.com/best-albuquerque-seo-companies-experts-consultants/ - Categories: SEO Experts Albuquerque SEO Companies, Experts, and Consultants Thanks to its downtown innovation district, Albuquerque is rapidly growing into a center for tech businesses to thrive in. In light of this, the need for SEO services is prevalent. We have rounded up top companies to help business owners find the best SEO companies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO). Best Albuquerque SEO Companies If you're searching for a reputable SEO company, take a look at the options below. These agencies are dedicated to their clients and utilize white-hat SEO techniques to ensure real results. XYNERGY (Ranked by Google Organic Search) Location: 315 Alameda Blvd NE, Albuquerque, NM 87113 Specialties: SEO, Web Design, Google Adwords, Reputation Management, Social Media Management About: For over 20 years, XYNERGY has provided top tier digital marketing services. The agency regularly receives awards and recognition for the outstanding work they produce. XYNERGY has a team of specialists in multiple sectors of the SEO and digital marketing space. Additionally, they are passionate about helping businesses grow. As the firm shares, "we have a stable workforce team, tremendous talent, creativity and true excitement about the work we do. " Why they're one of the best SEO Companies for small businesses in Albuquerque? XYNERGY ranks on the first page of Google as a top organic search result. LionSky Media (Ranked by Google Maps) Location: 3700 Camino Don Diego NE Albuquerque, NM 87111, US Specialties: SEO, Web Development, SEM, Brand/Logo Design About: LionSky... --- ### Interview with Arrow Lift > Read our interview with Bob Newstrom, CEO at Arrow Lift. - Published: 2020-04-03 - Modified: 2021-04-18 - URL: https://markitors.com/interview-with-arrow-lift/ - Categories: Interviews This is an interview with Bob Newstrom, CEO at Arrow Lift What’s your story? After serving in the United States Air Force for several years, I started my professional career as a financial analyst for a public utility company in Minnesota. While there, I learned many important business fundamentals from some incredibly gracious mentors. From a young age, I’d always had an interest in running a small business, and that opportunity presented itself in 1985 when I was approached to start and lead a Durable Medical Equipment company. That company evolved into what we now know as Arrow Lift. Over the past 35 years, we’ve built a second-generation, family-owned business, with our three sons (Andy, Joe & Pete) and our dear friend and talented business partner, Brian Nichols (and his 25+ years of industry experience). Arrow Lift is truly blessed with a deeply talented group of professionals! Our on-going investment in processes, systems and up to date tools to support our talented professionals places us at the forefront of our industry and provides an exciting work environment for our team! What exactly does your company do and who benefits from the service? Arrow Lift provides accessibility lift and home elevator solutions with supporting services that minimize the impact of mobility challenges and improve the lifestyle of our customers. The solutions we provide primarily fall into one of 3 categories: Stairlifts – Our stairlifts are the simplest, quickest and most common way that we help people with mobility challenges stay in... --- ### 10 Local SEO Tips From Small Businesses > Local SEO can help target nearby customers in real-time. Use these local SEO tips to better reach your potential customer base. - Published: 2020-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/10-local-seo-tips-from-small-businesses/ - Categories: Public Relations According to Moz, “80% of US disposable income is spent within 20 miles of home. ” Local SEO can help you better target nearby customers in real-time. Therefore, if you’re not optimizing your business for local SEO, you’re missing out on a huge portion of your potential customer base. Here, 10 business execs share their best tip to better optimize your business for local SEO. Customer Reviews One of the things we take the most pride in is client referrals. We appreciate that clients have referred people to us because we achieved the type of outcome that they were looking for. You can see that in our Google My Business reviews. For anyone looking to succeed in local SEO, encourage clients to leave reviews on platforms like Google, Facebook, and Yelp. These reviews help give other prospective clients confidence when reaching out for the first time. Court Will, Will & Will Always Update Your Website We keep our website updated with local landing pages for trainings and promote these trainings on social media. By combining local content with multiple marketing platforms - such as social and email - we are able to market our trainings effectively. Vanessa Molica, The Lash Professional Hire an Expert As a small business owner, sometimes you need to delegate responsibilities and differ from someone who knows what they are doing to achieve results. When it comes to the black box of local SEO, an expert opinion and assistance matters. Dan Reck, MATClinics WOW Factor In... --- ### Tucson SEO Companies, Experts, and Consultants > List of the best Tucson SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Tucson small businesses. - Published: 2020-04-03 - Modified: 2024-10-10 - URL: https://markitors.com/tucson-seo-companies-experts-and-consultants/ - Categories: SEO Experts Tucson SEO Companies, Experts, and Consultants Tucson is a vibrant Southwestern city buzzing with culture and art. Many businesses in the Tucson area are in search of SEO services. So we composed this list to help business owners find the best SEO companies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO). Best Tucson SEO Companies Finding the right Tucson SEO company can be overwhelming. We combed through agencies across all those focusing on Tucson SEO to round up the top firms. Learn more about them below! Kodeak Digital Media Experts (Ranked by Google Organic Search) Location: 6303 E Tanque Verde Rd. , Suite 360 Tucson, AZ 85715 Specialties: SEO, Web Design, PPC About: Kodeak has been in business for six years. The team implements successful SEO strategies for clients across a wide array of industries. Surprisingly, the agency has yet to spend a single dollar on advertising. Instead, their extremely satisfied clients refer them and the business has grown via word of mouth. In addition to their A+ rating with the BBB, Kodeak regularly earns awards as one of the top digital agencies in Tucsone. Why they're one of the best SEO Companies for small businesses in Tucson? Kodeak ranks on the first page of Google a top organic search result. GSM Marketing (Ranked by Google Maps) Location: 6700 N Oracle Rd #503 Tucson, AZ 85704 Specialties: SEO, Local SEO, Web Design, StealthGeo, PPC, Social Media Marketing About: GSM is a full-service marketing... --- ### 6 Ways to Adjust Your Chiropractic Marketing Plan > Referral traffic is a proven source of new patients. However, these chiropractic marketing ideas will expand your client base past your existing network. - Published: 2020-03-31 - Modified: 2022-09-08 - URL: https://markitors.com/chiropractic-marketing-plan/ - Categories: Industries Marketing a chiropractic practice is competitive. The American Chiropractic Association estimates that there are over 70 thousand licensed chiropractors in the United States, with 2,500 entering the workforce every year. Approximately 35 million adults and children seek chiropractic care each year. In other words, there is roughly 1 chiropractor for every 500 Americans. That’s steep competition. For context, 2018 had a single McDonald’s store for every 23,364 Americans. While referrals are a staple to get more patients through the door, chiropractic marketing is essential to expand your patient base past existing networks. Here are long-term marketing ideas for chiropractors to implement into any strategy. Share on social media Get published Make your website discoverable Create a Google My Business profile List your practice on chiropractor directories Start a blog on your website 1. Share thought leadership content on social media Social media is a great platform to reconnect with past or existing patients. It lets you give a gentle nudge every once in a while and say “hey, we’re here when you need us! ”. In addition to sharing updates on your clinic’s events, services, and referral promotions, it’s the perfect channel to establish yourself as the go-to chiropractic resource. Why? You already have a following that you know is interested in your services, so give them information that you know they’ll find useful. Either share articles from your blog (more on that later) or find authoritative content around the web to help your patients. Ask yourself if what you’re... --- ### Austin SEO Companies, Experts & Consultants > List of the best Austin SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Austin small businesses. - Published: 2020-03-30 - Modified: 2024-10-10 - URL: https://markitors.com/austin-seo-companies-experts-consultants/ - Categories: SEO Experts Austin SEO Companies, Experts & Consultants Dubbed "Silicon Hills", Austin has recently undergone significant growth in the tech space. In light of this, several Austin SEO companies are surfacing. So we've carefully curated this list to help business owners discover the best SEO companies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO). Best Austin SEO Companies With glowing reviews and experienced teams, these companies offer SEO services to propel your business forward. Explore some of the top-ranking Austin SEO agencies below. Thrive Agency (Ranked by Google Organic Search) Location: 106 E 6th Street Suite 900, Austin, TX 78701 Specialties: SEO, On-Page SEO, Technical SEO, Local SEO, Keyword Research & Strategy, Link Building, Content Writing About: Thrive Agency is a full-service digital marketing company. With a team of specialists in multiple areas of SEO, Thrive delivers results for small businesses. Furthermore, Thrive focuses on custom solutions for the businesses they work with. As they share, "we create high-performing SEO strategies founded on best practices, in-depth research, and your specific business goals. " Additionally, Thrive comes highly recommended by past and present clients. Why they're one of the best SEO Companies for small businesses in Austin? Thrive Agency ranks on the first page of Google as the first organic search result. Insignia SEO & Web Design (Ranked by Google Maps) Location: 401 Congress Ave #1540, Austin, Texas 78701 Specialties: SEO, Social Media, PPC, Website Design, Reputation Management, Email Marketing About: Insignia was founded to help... --- ### Dallas SEO Companies, Experts, & Consultants > List of the best Dallas SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Dallas small businesses. - Published: 2020-03-23 - Modified: 2024-10-10 - URL: https://markitors.com/dallas-seo-companies-experts-consultants/ - Categories: SEO Experts Dallas is the third most populous city in Texas. The DFW area is filled with culture, good food, and many small businesses. As such, SEO services are a vital tool to stand out from local and national competitors. Looking for Dallas SEO services, but unsure of where to start? We've created this list to help business owners find the best SEO companies, local SEO consultants, and digital marketing experts in the field of search engine optimization (SEO). Best Dallas SEO Companies When it comes to SEO companies, not all agencies are created equal. These top-ranking firms bring expertise and results-driven strategies to the table. Learn more below. Globe Runner (Ranked by Google Organic Search) Location: 16415 Addison Rd. , STE 550, Addison, Texas 75001 Specialties: SEO, Content Marketing, Brand Strategy, Conversion Rate Optimization (CRO). Link Building About: Globe Runner has a track record of delivering tangible results for clients in a wide array of industries. When working with clients, Globe Runner utilizes a multi-pronged approach specific to the needs of your business. They put a large emphasis on understanding the needs of their clients in order to craft the most effective strategy possible. Why they're one of the best SEO Companies for small businesses in Dallas? Globe Runner ranks on the first page of Google as a top organic search result. iovista (Ranked by Google Maps) Location: 4099 McEwen Road, Suite 516 Dallas, TX 75244 Specialties: SEO, PPC, eCommerce, Website Development, Google Shopping Ad About: iovista specializes in the eCommerce... --- ### Miami SEO Companies, Experts, & Consultants > List of the best Miami SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Miami small businesses. - Published: 2020-03-23 - Modified: 2024-10-10 - URL: https://markitors.com/miami-seo-companies-experts-consultants/ - Categories: SEO Experts Miami SEO Companies, Experts, & Consultants Miami is a growing technology hub and SEO services are in high demand in a bid to be the most competitive. However, finding the right partner in your Miami SEO journey can prove challenging. Below, we've compiled a list to help business owners find the best SEO companies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO). Best Miami SEO Companies There is a wide array of Miami SEO agencies to choose from, but some companies stand out from the rest. Explore the following agencies below to learn about the professional services and real results they can provide for your business. Thrive Agency (Ranked by Google Organic Search) Location: 80 SW 8th St. , Ste 2000 Miami, FL 33130 Specialties: SEO, Local SEO, Technical SEO, (PPC) Management, Content Writing, Keyword Research& Strategy, Conversion Rate Optimization, Link Building, Social Media Marketing, eCommerce optimization About: Thrive's team of experienced SEO specialists craft strategies for the unique needs of their clients. The firm has been helping clients increase online visibility and drive results since 2005. Additionally, Thrive continues to earn awards as a top SEO agency and has hundreds of positive reviews from clients across different industries. The agency places a big emphasis on working alongside their clients and going the extra mile to amplify SEO performance. Why they're one of the best SEO Companies for small businesses in Miami? Thrive ranks on the first page of Google as the first... --- ### A Day in the Life of an SEO Intern > What’s it like to work at a fast-paced digital marketing agency? Here’s a sneak peek. Tag along with me for an inside look at a day as an SEO intern! - Published: 2020-03-20 - Modified: 2024-10-10 - URL: https://markitors.com/a-day-in-the-life-of-an-seo-intern/ - Categories: Careers, SEO Ah, the humble internship. It serves as a launchpad for many career-driven young professionals, eagerly looking to get a foot in the door. It’s no secret that working at an internship propels your professional growth. In fact, some of the world’s most prominent figures got their start as interns. Bill Gates worked as a congressional intern as a teen and Elon Musk interned at a bank before creating what would become, yup you guessed it—Paypal. To be clear, I’m not saying that by being an intern you’re on the path to the billionaire business club. But I’m not not saying that (*cue cheeky Elon Musk grin*). Jokes aside, internships can have tremendous benefits for professional growth. As a marketing major at Arizona State University, I have a few internships under my belt and have picked up valuable lessons in each of them. From podcast editing to using SEO tools like Yoast and Clearscope to creating content strategies, I have been able to grow my skill set over time. This leads me to my current role - an SEO (search engine optimization) and content writing intern at Markitors. Below, I break down my daily responsibilities and share tips for success I’ve picked up along the way. Tag along with me to get an inside look at a day in the life as an SEO intern! 8:30 am - Arrive at the office The SEO agency I work at is situated in the middle of a beautiful park in Old Town Scottsdale.... --- ### Interview with MATClinics > This is an interview with Dan Reck, CEO of MATClinics. - Published: 2020-01-15 - Modified: 2021-04-18 - URL: https://markitors.com/interview-with-matclinics/ - Categories: Interviews This is an interview with Dan Reck, CEO of MATClinics What’s your story? My wife Lauren and I started MATClinics in 2016. Lauren had been a pharmaceutical representative selling opioid replacement therapies for over 10 years and felt strongly that there was a great need for high-quality outpatient addiction treatment. Our startup story is familiar to anyone who has opened a new business. We needed space, furniture, technology, staff, and in our case, experienced medical professionals. Lauren and I quickly learned which skills each of us excelled in and which areas we should leave to the other. Lauren takes the lead on patient care and I focus on growing the business. What exactly does your company do and who benefits from the service? MATClinics is an outpatient addiction treatment group. We serve patients throughout Maryland who are struggling with a range of substance use disorders using medication-assisted treatment (MAT). For example, if a patient is struggling with opioid use disorder, they are typically prescribed a medication that includes buprenorphine, most often Suboxone or Sublocade. Addiction is highly correlated with mental health struggles and treating our patients includes a wide range of services. Counseling services help with associated behavioral and emotional challenges and psychiatric care is available for those who need additional medications to treat their psychiatric disorders. MATClinics is focused on providing a wide range of behavioral health services but there are circumstances when a patient may need more services than we can provide. MATClinics’ case managers help patients find... --- ### Interview with Lake Rabun Hotel > This is an interview with Gwen North owner of Lake Rabun Hotel & Restaurant. - Published: 2020-01-13 - Modified: 2021-04-18 - URL: https://markitors.com/interview-with-lake-rabun-hotel/ - Categories: Interviews This is an interview with Gwen North owner of Lake Rabun Hotel & Restaurant What’s your story? I don’t have a clear logical answer to this question. I had no plan to buy a hotel and restaurant anywhere, let alone one nearly 700 miles from where I was living and working in a successful business that I had co-founded. But for some reason, I did. While on vacation in the mountains of Georgia a realtor friend of mine said “Hey I hear there’s an old mountain lodge/hotel coming on the market, and it’s a really neat place. Everybody on the lake loves it. Let me show it to you,” She knew I was a preservationist. On a cold November day in 2008, I walked into a place that looked like it was about to tumble down the hill due to a failing foundation. It had no heat, smelled like a man’s locker room, and was a complete mess. No people were there, not even the owner but, the door was open so we could check it out. BUT... big BUT, there was a beautiful lake right across the street and when I opened the door to the hotel there was an old large bark stripped tree holding the place up and a large artfully constructed stone fireplace made by very talented stonemasons, as well as charming custom made furniture, fascinating timber fretwork dividing rooms, and spaces all made of local wood built into repeating designs. It was so unique and... --- ### Denver SEO Companies, Experts, and Consultants > List of the best Denver SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Denver small businesses. - Published: 2020-01-10 - Modified: 2024-10-10 - URL: https://markitors.com/denver-seo-companies-experts-consultants/ - Categories: SEO Experts Denver SEO Companies, Experts, and Consultants Denver is home to many businesses big and small, and Denver SEO services are in high demand. There are several SEO companies springing up, and we've created this list to help business owners find the best SEO agencies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO).   Best Denver SEO Companies Altitude (Ranked by Google Organic Search) Location: 2851 S. Parker Road, Penthouse 30 Denver, CO 80014 Specialties: Enterprise SEO, Reputations SEO, Content Marketing, Analysis, Web Development, Branding, Design, Reputations Management, Social Media Marketing, Pay Per Click About: Altitude is a team of SEO experts who specialize in search engine optimization, social media marketing, web design, and content development. More than anything, they have a full understanding of internet marketing. With innovative problem solvers and creative techniques, Altitude promises to deliver successful results. Why they're one of the best SEO Companies for small businesses in Denver? Altitude ranks on the first page of Google as the first organic search result. Epidemic Marketing (Ranked by Google Maps) Location: 191 University Blvd #602 Denver, CO 80206 Specialties: Website Design, SEO, Conversion Rate Optimization, Logo Design, Restaurant SEO, SEO for HVAC Companies About: For over a decade, Epidemic Marketing has been helping clients rank for thousands of keywords. Their innovative and effective SEO practices produce positive results. Their marketing and design practices are customized to fit your particular brand. Not only do they get top Google results for clients, but... --- ### Philadelphia SEO Companies, Experts & Consultants > List of the best Philadelphia SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Philadelphia small businesses. - Published: 2020-01-02 - Modified: 2024-10-10 - URL: https://markitors.com/philadelphia-seo-companies-experts-consultants/ - Categories: SEO Experts Philadelphia SEO Companies, Experts & Consultants Philadelphia is home to many small businesses, and SEO services are in high demand. There are several Philadelphia SEO companies springing up, and we've created this list to help business owners find the best SEO companies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO). Best Philadelphia SEO Companies SEO Digital Group (Ranked by Google Organic Search) Location: 211 N 13th Street Philadelphia PA 19107 Specialties: SEO Analysist and Audit, Keyword Research, On-Page Optimization, Link Building, Content Writing, Google Maps Optimization, Quality Lead Generation, Pay Per Click Advertising, and Reporting and Analytics About: SEO Digital Group provides digital marketing services to help your business gain website traffic from SEO and paid advertising results. Their team will collaborate with you on a specialized plan that will drive results. As a Certified Google Partner Agency, SEO Digital Group has years of experience driving positive results. Why they're one of the best SEO Companies for small businesses in Philadelphia? SEO Digital Group ranks on the first page of Google as the first organic search result. SEO Locale (Ranked by Google Maps) Location: 250 N Christopher Columbus Blvd #1119, Philadelphia, PA Specialties: Local SEO, National SEO, International SEO, Paid Advertising, Web Design, Social Media Marketing, Reputation Management, Multimedia, Email Marketing About: SEO Locale is an award-winning digital marketing agency in Philadelphia. This full-service agency specializes in serving the insurance, HVAC, real estate, law firm, small business, car dealers, travel agencies, healthcare services,... --- ### Getting to 1M Organic Visits Per Month > Brett Farmiloe, CEO of Markitors, interviewed CEO of Money Crashers to find out how they get one million organic visits per month. Here's how they do it! - Published: 2019-12-26 - Modified: 2021-04-18 - URL: https://markitors.com/getting-to-1m-organic-visits-per-month/ - Categories: Interviews Money Crashers is an organization that works to educate individuals so they know how to make financially sound decisions. Remarkably, Money Crashers attracts more than one million organic visits per month to its site! Recently, Brett Farmiloe, CEO Markitors, asked Andrew Schrage, CEO of Money Crashers some questions about how Money Crashers achieved this remarkable goal. Check out their interview below. It seems that Money Crashers attracts more than 1M organic visits per month. That didn't happen overnight, and 1M organic visitors a month is an aspirational goal for most business owners and SEO experts. How did you achieve this goal? It’s true that our success did not happen overnight. It came about through a lot of hard work, perseverance, and the ability to change up strategies when we felt they weren’t working. All of that is about par for the course when developing a new small business. In general, we took a multi-faceted approach in order to achieve that goal. We hired more writers because we realized that we couldn’t get to where we wanted to be with current levels. But we were also very selective in who we hired. We looked for expertise and knowledge in our niche before bringing on a candidate. Then, we instituted a basic policy of absolute accuracy. The Internet is rife with misinformation, and we didn’t want to be grouped into that category. Our content team knows that the articles they create need to be 100% factual, accurate, and on-point in every aspect.... --- ### How to Make Your Instagram Bio > Searching for ideas on how to make your Instagram bio? These tips will help you with everything you need to know on how to make your Instagram stand out! - Published: 2019-12-19 - Modified: 2021-12-29 - URL: https://markitors.com/how-to-make-your-instagram-bio/ - Categories: Digital Marketing 100+ million Instagram users, 100+ million bios, but only 150 characters to make a good first impression. As a veteran Instagram user, I’ve been seeing the same presets, photo editing styles, and the same type of bios for a while. Because of this reason, a unique bio is crucial in standing out from the crowd, keeping visitors scrolling and get them to click that “follow” button. Read on to learn everything you need to know on how to make your Instagram bio stand out! What’s an Instagram Bio? An Instagram bio is the section located below your username on your Instagram profile. This area is used to tell people about your personal brand or your business. Why Does It Matter? Think of your bio as an elevator pitch or your digital business card. This is your chance to make a great first impression, share what potential followers can expect from you, and inspire people to click on your website or follow you. How To Make Your Instagram Bio It All Begins With Your Target Audience Think of your target audience: who do you want to attract as a follower? What are they interested in? What do you offer that they need? Once you have the answers to these questions, it’s time to put together that Instagram bio. Your Name And Beyond This might seem obvious, but it’s important to note that having your full/real name in your bio is key if you want to be discovered. Your name is the... --- ### Los Angeles SEO Companies, Experts, & Consultants > List of the best Los Angeles SEO companies, experts, and top consultants. Carefully vetted and hand selected for Los Angeles small businesses. - Published: 2019-12-19 - Modified: 2024-10-10 - URL: https://markitors.com/los-angeles-seo-companies-experts-consultants/ - Categories: SEO Experts Los Angeles SEO Companies, Experts, & Consultants Los Angeles is a hot spot for local businesses, and SEO services are in high demand. There are several Los Angeles SEO companies springing up, and we've created this list to help business owners find the best SEO companies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO). Best Los Angeles SEO Companies This is a list of the best Los Angeles SEO companies. All inclusions were carefully vetted and hand-selected using Google Search, Bing, DuckDuckGo, and Clutch. Los Angeles SEO Inc. (Ranked by Google Organic Search) Location: 640 S San Vicente Blvd #431, Los Angeles, CA 90048 Specialties: SEO Management, SEO Audit, Local SEO Services, Web Development, Social Media Marketing, Facebook Advertising, Content Marketing, Domain Consulting, PPC Management, Google Ads Management, Facebook Ads Management, and Boost SEO Ranking About: Los Angeles SEO Inc. is a full-service internet marketing agency that cater to your business goals and aspirations. Through web design, search engine optimization, SEO lead generation, and PPC advertising, Los Angeles SEO Inc. creates a marketing plan suited to your needs. Why they're one of the best SEO Companies for small businesses in Los Angeles? Los Angeles SEO Inc. ranks on the first page of Google as the first organic search result. SEO Noble (Ranked by Google Maps) Location: 2029 Century Park E Suite 400N, Los Angeles, CA 90067 Specialties: On-Page SEO, Website Speed, Press Releases, SEO Consulting, SEO Link Building, Business Listings, Content Creation, Online... --- ### Interview with Vivace Leadership > This is an interview with Ken Grant, Co-Founder of Vivace Leadership - Published: 2019-12-18 - Modified: 2021-04-18 - URL: https://markitors.com/interview-with-vivace-leadership/ - Categories: Public Relations This is an interview with Ken Grant, Co-Founder of Vivace Leadership What’s your story? It is a well-known fact that 70% of U. S. employees are not happy in their job. They have checked out and are less productive than they could be because they are not fully engaged. At the same time, companies are increasingly putting money and resources behind building more intentional cultures while offering employees a work experience that can include flex time, work from home, bring your dog to work, and exorbitant lunch rooms. All developed to entice teams to be more engaged while lowering attrition. This ‘want’ for the ultimate employee experience sounds great on paper, but there is one thing that drives a stake in the heart of any employee and keeps the percentage of disengagement so high, and that is a bad boss! We have all had them and might even be one. This is why Gallup reports that 50% of employees leave their employers due to how they are treated by their managers. This is why I get up in the morning and why Vivace Leadership was developed - to affect the employee experience by offering managers a better way to think, grow and lead. Our team builds employee-centric leaders. For 20+ years, I was a brand strategist. I would be brought in to an organization to investigate why a company might be failing, or off-track. And time and time again, it was due to poor leadership, bad communications, lack of purpose... --- ### How Does SEO Work? Everything You Need To Know. > SEO is based on three main pillars: content, technical optimization, and backlinks. Learn how they work together to create an effective SEO strategy! - Published: 2019-12-12 - Modified: 2024-10-10 - URL: https://markitors.com/how-does-seo-work-everything-you-need-to-know/ - Categories: SEO As a Director of Client Services at an SEO agency, I am often asked how SEO does work. In order to answer this, I often have to explain the nature of the internet. The world wide web contains an unfathomable amount of data and information. This is most likely the reason why over 3. 7 billion humans turn to this precious resource when they have a question or need. But how is this information organized and how is this content searchable? Well, that is where search engines come in! Without them, users would not be able to accurately and efficiently sort through the millions of pages relevant to their search query. In order to ensure that your content is in the best position to rank on the first page of search engines (we’re talking about you Google! ), you need to optimize your content to the fullest extent. This practice is known as Search Engine Optimization, or SEO for short. SEO encompasses three main pillars: content, technical optimization, and backlinking. But how do they all work together to get you on the first page? I’m so glad you asked How Does SEO Work? The Three Main Pillars SEO Content Content is first and foremost one of the most essential aspects of your SEO strategy. It is the engine that makes SEO run! In order for your SEO to work, you need to ensure that you are creating high-value content that genuinely answers a user’s search query. By creating purpose-driven content,... --- ### Tampa SEO Companies, Experts & Consultants > List of the best Tampa SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Tampa small businesses - Published: 2019-11-28 - Modified: 2024-10-10 - URL: https://markitors.com/tampa-seo-companies-experts-consultants/ - Categories: SEO Experts Tampa SEO Companies, Experts & Consultants Tampa is an incredible spot for new small businesses, and SEO services are necessary. Several SEO companies in Tampa are popping up. Therefore, we’ve created this list to help business owners find the best SEO companies, SEO experts, and SEO consultants in Tampa to best establish their search engine optimization. Best Tampa SEO Companies VSFMarketing (Ranked by Google Organic Search) Location: 17633 Gunn Hwy Suite 178, Odessa, FL 33556 Specialties: Website Design, SEO, Social Media, Adwords, Email Marketing, Website Management, and Inbound Marketing Strategies About: VSFMarketing allows their clients to have a personalized experience in which they get to choose and create their digital marketing plan in a collaborative process. They also offer online management and support. Why they're one of the best SEO Companies for small businesses in Tampa? VSFMarketing is on the first page, and the top result on a quick Google search. Tampa SEO Agency (Ranked by Google Maps) Location: 1101 E. Cumberland Avenue Suite 201G, Tampa, FL 33602 Specialties: Organic SEO, Local SEO, PPC, Web Design, Content Marketing About: Tampa SEO Agency is a full-service digital marketing agency that has worked with clients in diverse industry segments including hospitality, e-commerce, legal, financial services, automotive, and health care. Why they're one of the best SEO Companies for small businesses in Tampa? Their business operates in four key steps: 1) Research - Online marketing analyzation, 2) Strategy - Digital marketing strategies, 3) Testing - A/B split testing, 4) Analysis - Analysis of... --- ### Houston SEO Companies, Experts & Consultants > List of the best Houston SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Houston small businesses. - Published: 2019-11-27 - Modified: 2024-10-10 - URL: https://markitors.com/houston-seo-companies-experts-consultants/ - Categories: SEO Experts Houston SEO Companies, Experts & Consultants Houston is popping when it comes to small businesses. SEO services are in higher demand than ever. We’ve created this list to help small business owners find the best SEO companies, digital marketing experts, and SEO consultants in the Texas area for the best Houston SEO. Best Houston SEO Companies Thrive Internet Marketing Agency (Ranked by Google Organic Search) Location: 2929 Allen Parkway Ste 200, Houston, TX 77019 Specialties: Design, Internet Marketing, SEO, Social Media, PPC, Email Marketing, Content Writing and Web Hosting Services About: Thrive Internet Marketing Agency is a full-service digital marketing agency founded in 2005. They are a close-knit marketing team and have worked with businesses throughout the world. They're headquartered in Arlington, but have offices all over the United States. Why they're one of the best SEO Companies for small businesses in Houston? Thrive Internet Marketing Agency is on the first page, and the top result on a quick Google search. SEO Houston Pros (Ranked by Google Maps) Location: 7676 Hillmont St #315, Houston, TX 77040 Specialties: Organic SEO, Local SEO, PPC, Website Design, Brand and Reputation Management, Social Media Marketing, Video Production and Video Marketing, Google Guarantee Verification, Influencer Marketing, Online Review Management, and Website Audits About: SEO Houston Pros has existed for over 10 years, serving small businesses comprised of, according to their website, “innovative architects, builders, nerds, and overachievers. ” Why they're one of the best SEO Companies for small businesses in Houston? Google Search ranks them... --- ### Chicago SEO Companies, Experts & Consultants > List of the best Chicago SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Chicago small businesses - Published: 2019-11-26 - Modified: 2024-10-10 - URL: https://markitors.com/chicago-seo-companies-experts-consultants/ - Categories: SEO Experts Chicago SEO Companies, Experts & Consultants Chicago is bursting with small businesses, and SEO services are more needed than ever. There are multiple Chicago SEO companies on the come-up, and we’ve created this list to help small businesses owners local the best SEO companies, local marketing experts, and SEO consultants, all with weighted experience in search engine optimization (SEO). Best Chicago SEO Companies Digital Marketing 360 (Ranked by Google Organic Search) Location: 333 South Wabash Avenue, Suite 2700, Chicago, IL 60604 Specialties: SEO, Content Marketing, Email Marketing, PPC, Social Media Marketing, Reputation Management, About: Digital Marketing 360 is comprised of a team of SEO experts who have years experience working in SEO. They believe in maintaining a long-term relationship with their clients, and go beyond traditional routes of marketing. Why they're one of the best SEO Companies for small businesses in Chicago? Digital Marketing 360 is on the first page, and the top result on a quick Google search. Chicago Website Design SEO Company (Ranked by Google Maps) Location: 10 S Riverside Plaza #875, Chicago, IL 60606 Specialties: Web Design, SEO, Lead Generation, PPC, Reputation Management, Competition Report About: Chicago Website Design SEO Company is a full service web marketing company who works with up-and-running profitable businesses. Chicago Website Design SEO Company was founded in 2008, and has a team of four full-time employees each a specialist with combined over 25 years of experience. Why they're one of the best SEO Companies for small businesses in Chicago? Google Search ranks... --- ### Reporting at Markitors > Experience transparent, insightful SEO reporting from Markitors. Gain valuable data for your business' growth. - Published: 2019-11-22 - Modified: 2023-08-17 - URL: https://markitors.com/reporting/ - Categories: SEO Reporting is a critical element to achieving success with SEO. Since Google says SEO can take 4-12 months to see results, analyzing trends through data provides clarity on the progress being made. With that said, a common question our sales team receives at Markitors is, “what’s your reporting structure? ” This blog is meant to provide some transparency around our reporting and our process. A few things to note about our reporting: All reports are “highly human. ” We never use automation. Everything is handcrafted by our Client Services team to ensure we don’t miss a thing in our analysis. Emojis make periodic appearances in reports. We report monthly. Since search engine results can fluctuate, monthly reports are a more accurate analysis of trends that are taking place. We check in weekly. Our weekly activity summaries ensure that we’re on the same page in terms of progress being made. Let’s dive into examples of the reports you would receive if you were a Markitors customer. Monthly Report Here is an example of a typical monthly report you would receive from Markitors. This report would arrive via email every 30 days, and can be discussed over a meeting as well. Subject Line: CLIENT Monthly Report: MONTH Happy Friday Everyone I hope you are doing well! I am checking in with a report on CLIENT NAME’s SEO performance over the last month. Website Performance: // Over the last month, when compared to the previous period, we have seen a 43. 07% increase... --- ### 7 Blog Writing Format Tips to Engage Readers > Do you know how to make your blog interesting to prospective readers? Check out these seven blog writing format tips to help you engage readers! - Published: 2019-11-21 - Modified: 2024-10-10 - URL: https://markitors.com/blog-writing-format-tips-to-engage-readers/ - Categories: SEO Content If you need to better engage readers in your blogs, you’ve come to the right place! The thing is, knowing how to write for the internet is just the beginning. You also need to know how to structure your article to make it interesting to prospective readers. Keep reading to learn the best blog writing format to engage readers! How You Can Engage Readers With the Right Blog Writing Format 1. Use Headings Headings are vital for any blog. They help to break up text and organize it. As a rule of thumb, here is the best blog writing format to engage readers. For the sake of simplicity, I am going to label the headings as they are labeled in Google Docs. However, no matter what writing platform you use, just make sure the headings are uniform throughout the article. All titles are Heading 1. Immediately after the title, have an engaging introduction that catches the reader’s attention and encourages them to keep reading. All subheadings are Heading 2, and sub-sub headings are Heading 3. If you need to include Heading 4 sections, that’s okay too. Here’s an example of what a blog outline (and table of contents) should look like: Heading 1: How to Write an SEO Article Heading 2: Before You Write Heading 3: Keyword Research Heading 3: Content Research Heading 3: Formatting the Article Heading 2: Writing the Article Heading 3: Tone and Voice Heading 3: Things to Include Heading 2: Finishing the Article Heading 3: Editing... --- ### Minneapolis SEO Companies, Experts & Consultants > List of the best Minneapolis SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Minneapolis small businesses - Published: 2019-11-12 - Modified: 2024-10-10 - URL: https://markitors.com/minneapolis-seo-companies-experts-consultants/ - Categories: SEO Experts Minneapolis is a hot bed for small businesses, and SEO services are in high demand. There are several Minneapolis SEO companies springing up, and we've created this list to help business owners find the best SEO companies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO). Best Minneapolis SEO Companies Snap Agency (Ranked by Google Organic Search) Location: 725 Florida Ave S, Minneapolis, MN 55426 Specialties: SEO, Social Media Marketing, Web Design, Web Development, PPC, Discovery & Strategy About: Snap Agency's founders originally worked in solely E-Commerce, later transitioning to create Snap Company, focused on SEO and E-Commerce for businesses. Now, Snap Agency is one of the strongest SEO companies in Minneapolis. Why they're one of the best SEO Companies for small businesses in Minneapolis? Snap Agency is on the first page, and the top result on a quick Google search. TheSiteEdge (Ranked by Google Maps) Location: 1227 Tyler St NE Suite 295, Minneapolis, MN 55413 Specialties: Web Design, SEO, WP Hosting, Google PPC, Local SEO, E-Commerce About: TheSiteEdge is a team composed of five friends (two of whom are married to one another! ) who are all passionate about what they do. Therefore, they don’t view their jobs as “work,” rather they view it as “fun. ” Why they're one of the best SEO Companies for small businesses in Minneapolis? Google Search ranks them as one of the top SEO companies. Also, due to their smaller team size, they can focus and give... --- ### Interview with SchoolCues - Published: 2019-11-12 - Modified: 2021-04-03 - URL: https://markitors.com/interview-with-schoolcues-2/ - Categories: Interviews This is an interview with SchoolCues, a school management software. What’s your story? We are living in an increasingly mobile world connected by automation and intelligence. I am passionate about education and especially in the survival and growth of small K-12 schools. Both my children attended a small Montessori charter school for more than ten years. I saw the number of nonproductive hours being spent on mundane tasks consuming time, paper and human intervention, which significantly added to the operational costs of the school. They were using different free tools and systems available online, thinking they were saving money, whereas they were actually adding a significant cost to their bottom line in terms of workforce productivity. This was the genesis of SchoolCues. We are entering our 10th year in the market. What exactly does your company do and who benefits from the service? SchoolCues is a low cost - all in one web-mobile solution specifically designed for small schools to manage their school administration. SchoolCues combines the eight essential elements of school management including Prospect Pipeline Management, Admissions & Enrollment, Student Information System, Online Payments dnd Tuition Management, School Communications, Parental Engagement, alumni Management, and School fundraising. SchoolCues helps small schools with 15 - 500 students with limited resources, infrastructure and budgets, and catering to an increasingly mobile parent and student generation, who need everything yesterday at their fingertips. What makes you unique? Ease of set up and use, employee and parent productivity gains and cash flow savings are the... --- ### Credit Repair Ads No Longer Allowed To Serve On Google > Ads for credit repair services will no longer be allowed to serve on Google. Read the full update and learn about what to do next. - Published: 2019-11-07 - Modified: 2021-04-18 - URL: https://markitors.com/credit-repair-ads/ - Categories: SEO Ads for credit repair services will no longer be allowed to serve on Google. Per Google, they are restricting the advertising of credit repair services on Google Ads starting November 1st. This is what Google shared: In November 2019, Google will update the Financial products and services policy to restrict the advertisement of debt settlement, debt management services and credit repair services. Ads for credit repair services will no longer be allowed to serve. Ads for debt settlement or debt management services will be allowed to serve only if the advertiser is certified by Google. Certification will be available only in certain countries. To be certified by Google, debt settlement and debt management services advertisers will need to be registered, licensed, or approved by the relevant regulatory authorities or recognized professional bodies in the country or countries they are targeting. Advertisers can request certification with Google when the application form is published. For more details, see About debt services certification. This policy will apply globally to all accounts that advertise these services directly, to lead generators, and to those who connect consumers with third-party services. How does this impact companies who offer credit repair services? Well, an entire marketing method is wiped out overnight. If your business was reliant on Google Ads to drive leads, you may now have to rely on a mortgage broker or lender for leads. This is significant. Alternatively, investing in SEO services is another way to drive leads through search engines. This industry is bound... --- ### We're Hiring: Digital PR Intern > Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for a Digital PR Intern. - Published: 2019-11-07 - Modified: 2021-04-18 - URL: https://markitors.com/hiring-digital-pr-intern/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Fun Facts 1. Google “digital marketing company,” and Markitors is on the first page nationwide. 2. We are a small startup in Old Town Scottsdale, located in the heart of Civic Center Park. 3. Our clients range from a search firm in Tempe to a helicopter company in Hawaii to a print company in Nashville. We have clients all over the world in all different types of industries. Now, for the details. We are looking for a Digital PR Intern. The sole responsibility of a Digital PR Intern is to optimize a brand’s digital footprint. You'll support our Digital PR team to help drive brand awareness, secure strategic online placements, forge relationships with media influencers, increase brand mentions, and achieve monthly backlink goals. All to give small businesses and small teams more visibility online. Responsibilities Include: Develop deep relationships with experts through email and social media platforms like Twitter & LinkedIn Build media lists with attentiveness to site credibility, page relevance, and site overlap Work with Digital PR Team to create content once placement opportunities are secured Monitor keyword alerts and conduct timely outreach to increase referral... --- ### We're Hiring: Business Development Associate > Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for a Business Development Associate. - Published: 2019-11-07 - Modified: 2021-04-18 - URL: https://markitors.com/business-development-associate/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Fun Facts 1. Google “digital marketing company,” and Markitors is on the first page nationwide. 2. We are a small startup in Old Town Scottsdale, located in the heart of Civic Center Park. 3. Our clients range from a search firm in Tempe to a helicopter company in Hawaii to a print company in Nashville. We have clients all over the world in all different types of industries. Now, for the details. We are looking for a Business Development Associate. The sole responsibility of a Business Development Associate is to generate the right kind of business for Markitors. You manage initial consultations with prospective clients, conduct SEO audits for qualified clients, and help small businesses understand if Markitors is the right fit for their business. Responsibilities Include: Reply to inbound leads within the hour (Markitors ranks for the term "digital marketing company" nationwide) Manage initial consultations with prospective clients Prepare sales presentations by conducting preliminary SEO audits Manage LiveChat on Markitors. com Prospect new clients using tools like Ahrefs, BuiltWith, and more Set appointments by initiating new conversations with prospective clients Be the "gatekeeper" to our culture... --- ### Client Edits: Help Us, Help You > Edit for grammar, branding, and industry knowledge, and you can help our team create content you will be proud to have on the first page of Google! - Published: 2019-11-06 - Modified: 2021-07-02 - URL: https://markitors.com/client-edits-help-us-help-you/ - Categories: SEO Content In order to make content that is both compatible with the internet and appropriate for your brand, we need your help! That is why Markitors invites all our clients to review and approve each piece of content before it goes live on your site. We hope that by inviting you into the content creation process, we can create pieces that provide true value and attract new customers to your brand. So, what feedback are our writers and editors looking for? Well before tackling that question, it is important to consider the true purpose of the blogs and landing pages we create. When it comes to getting a blog to rank on the first page of Google, there are certain guidelines that must be followed. For example, when writing for the internet, authors should ensure they are not writing above a middle school level. That means short sentences, digestible language, and lots of transitions! To learn more about these guidelines, check out our web writing style guide. Now that we’ve covered that, let’s get back to why you’re here: edits! Our team welcomes all edits related to grammar, branding, and industry knowledge. By providing clear, actionable, and repeatable feedback, you can help our team, help you Grammar Although this seems like a no brainer, grammar is a very important element of every article. Each piece of content goes through an extensive in-house editing process before it is delivered to you, but there may be mistakes we miss! If you ever find... --- ### We're Hiring: Digital PR Coordinator > Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for a Digital PR Coordinator. - Published: 2019-11-05 - Modified: 2024-10-10 - URL: https://markitors.com/hiring-digital-pr-manager/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Fun Facts 1. Google “small business SEO,” and Markitors is on the first page nationwide. 2. We are a small startup in Old Town Scottsdale, located in the heart of Civic Center Park. 3. Our clients range from a search firm in Tempe to a helicopter company in Hawaii to a print company in Nashville. We have clients all over the world in all different types of industries. Now, for the details. We are looking for a Digital PR Coordinator. The sole responsibility of a Digital PR Coordinator is to optimize a brand’s digital footprint. You drive brand awareness, secure strategic online placements, forge relationships with media influencers, increase brand mentions, and achieve monthly backlink goals. All to give small businesses and small teams more visibility online. Responsibilities Include: Develop deep relationships with digital influencers, content marketing managers, and website owners through email and social media platforms like Twitter & LinkedIn Build media lists with attentiveness to site credibility, page relevance, and site overlap Conduct extensive backlink audits of clients and competitors to identify placement opportunities Work with Director of SEO to create content once placement opportunities... --- ### Entry-Level Jobs for English Majors? Try Digital Marketing! > Looking for entry-level jobs for English majors right out of college? Check out these digital marketing jobs perfect for entry-level English majors! - Published: 2019-11-05 - Modified: 2024-10-10 - URL: https://markitors.com/entry-level-jobs-for-english-majors-digital-marketing/ - Categories: Careers Looking for entry-level jobs for English majors right out of college? You’ve probably considered jobs like teaching, copywriting, and editing, but have you thought about digital marketing? Few people know this, but digital marketing jobs are actually ideal for English majors. But which digital marketing jobs are ideal for English majors looking for an entry-level position? Read on to find out! Digital Marketing Entry Level Jobs for English Majors SEO Content Writer SEO Content Writers use keyword research to create articles and blog posts for companies’ websites, helping those companies rank higher on Google. Some SEO Content Writers work for one business, writing content for only one client. Other writers, however, may work for a marketing company or as a freelancer, providing SEO marketing and writing services to many businesses at once. SEO, or Search Engine Optimization, is not generally taught in colleges or Universities. Rather, it’s a skillset people must learn on the job or through online courses. Therefore, the only thing you need to be an SEO Content Writer is to be a good writer. As long as you can deliver great content, many companies will teach you SEO on the job. How does SEO copywriting work? The process involves keyword research and creating quality content with those keywords. That way, Google can see that the website you write for has content that is relevant to the site itself. Google thus considers the site as beneficial and reliable and will rank the site higher in search engines as... --- ### Working with an SEO Copywriting Agency: How Do SEO Copywriting Services Work? > Wondering how SEO copywriting services work? Here’s Markitors’ comprehensive guide to the SEO copywriting process from start to finish. - Published: 2019-11-04 - Modified: 2024-10-10 - URL: https://markitors.com/seo-copywriting-services-process/ - Categories: SEO, SEO Content "How do SEO copywriting services work? " If you’ve ever asked that question, you’re probably a business owner searching for the right digital marketing methods, a marketing professional trying to master the craft, or even a blogger trying to make your content stronger. No matter your intention, you’re probably curious about what exactly SEO copywriting is and how you can do it. Luckily for you, we are the number one small business SEO agency, as ranked on Google, and we’re ready to share our SEO secrets. Here’s a step-by-step guide to SEO copywriting services by professionals in the industry! What Are SEO Content Writing Services? SEO copywriting services take excellent professional writing and search engine optimization and combine them. SEO copywriters create compelling content for businesses while following SEO best practices. By creating quality content and using SEO strategies, these pieces have a higher chance of ranking at the top of search results. Many businesses use SEO copywriting services like those provided by Markitors to produce content that ranks at the top of Google. In turn, these SEO articles or pages will drive organic traffic and generate leads for your business. Industries That Use SEO Copywriting Services So what industries use SEO copywriting services? Tons of different industries use SEO copywriting services because they are vital to any business no matter the vertical. Read on to learn about a few different industries that have seen success from using an SEO copywriting service. E-Commerce Businesses in the e-commerce industry often use... --- ### Las Vegas SEO Companies, Experts & Consultants > List of the best Las Vegas SEO Companies, experts, and top consultants. Carefully vetted and hand selected for Las Vegas small businesses. - Published: 2019-11-02 - Modified: 2024-10-10 - URL: https://markitors.com/las-vegas-seo-companies-experts-consultants/ - Categories: SEO Experts Las Vegas SEO Companies, Experts & Consultants Las Vegas is a hot bed for small businesses, and Las Vegas SEO services are in high demand. There are several SEO companies springing up in Las Vegas, and we've created this list to help business owners find the best SEO agencies, local SEO consultants, and digital marketing experts when it comes to search engine optimization (SEO). Best Las Vegas SEO Companies This is a list of the best Las Vegas SEO companies. All inclusions were carefully vetted and hand selected using Google Search, Bing, DuckDuckGo, and Clutch. 702 Pros (Ranked by Google Organic Search) Location: 3355 Spring Mountain Rd STE 254, Las Vegas, NV 89102 Specialities: WordPress Web Design, Ecommerce Website Development, App Development, SEO, Backlinks, Local SEO, Digital Marketing, and Graphic Design. About: Veteran owned and locally operated, 702 Pros is a Las Vegas SEO agency and web design firm. Run by Justin Young, a Las Vegas local and US Air Force Veteran. Side note: 702 Pros also operates a Las Vegas business directory. Why they're one of the best SEO Companies for small businesses in Las Vegas? 702 Pros is on the first page, and is the first result on a Google Search. In addition, they are a small business themselves. Top Rating SEO (Ranked by Google Local Search) Location: 10411 Stanberry Ave, Las Vegas, NV 89135 Specialities: SEO, Facebook Ads, Digital Marketing About: Top Rating SEO is a digital marketing agency that claims each one of their clients hits... --- ### 1 Month as an SEO Content Writer: 5 Things I Learned > Curious what the life of an SEO content writer is like? Check out my perspective after my first month in the ever evolving world of SEO. - Published: 2019-11-01 - Modified: 2024-10-10 - URL: https://markitors.com/seo-content-writer/ - Categories: SEO, SEO Content If you asked me back in May 2019 to tell you what SEO meant, I wouldn't have a concrete answer. While I am much like the peers of my generation who literally grew up on the internet, I only scratched the surface of SEO. Now that I've spent some time working as an SEO content writer, though, my perception of writing has changed. Even though I've only been in the world of SEO for a short time, I've learned a lot already. So, let me share some of the important SEO wisdom I've gained so far. Things I've Learned (So Far! ) as an SEO Content Writer Keywords and Writing If you're familiar with doing any type of research, you've probably heard of a keyword before. However, as an SEO content writer, my idea of keywords has changed. Essentially, a keyword is a word or phrase that is typically three to five words in length. That keyword guides the topic of what I am writing. First and foremost, however, I need to do a bit of keyword research to pin down what keyword I want to use. Overall, choosing the best keyword comes down to its search volume while also factoring in difficultly rating. Once I have the right keyword, the writing can begin. While there really is a lot that goes into writing for the web, the general idea is to make it readable while utilizing the keyword. All in all, I've learned that making a keyword flow with... --- ### Freshness Factor: We Updated 6 Blogs and Here's What Happened > Keeping content up-to-date means maintained organic traffic. This case study highlights successes after updating content for the freshness factor. - Published: 2019-10-28 - Modified: 2021-04-18 - URL: https://markitors.com/freshness-factor-case-study/ - Categories: Case Study Building a site's SEO and organic traffic isn't just about creating new optimized blog posts and pages, although a content strategy is a critical piece to the puzzle. By updating existing pages on your site and reoptimizing them, you're staying relevant and competitive against competitor content, too. What is the Freshness Factor? Essentially, search engines like Google will prioritize the most up-to-date, valuable information for users. Over time, more competitors enter the picture and information becomes outdated. Therefore, ensuring your top performing content maintains its "freshness factor" will also keep it ranking high in search engines. The Issue: Several valuable blogs from different Markitors' clients were starting to lose their high ranking positions in search engines for target keywords. As a result, these large channels of traffic were slowing down, hurting the site's overall organic visits. With less traffic, leads and sales could also be affected. What We Did: Markitors put the freshness factor to the test and created plans to update declining content. So, how did we choose which pages to update? We used a tweaked version of the Ahrefs Content Audit along with organic traffic data from Google Search Console and Analytics. By looking at significant drops in traffic and keyword rankings over time, for example, we get a good idea of which blogs have historically done well with recent decreases in traffic. Here are some factors that told us it was time for an update: 1. Outdated year Including a year in the title (i. e. "Best... --- ### Disavow Backlinks: How To Get Rid of Bad Links > Everything to know about bad links from spammy websites: ranging from how to check for bad backlinks, link removal, and when to disavow backlinks. - Published: 2019-10-24 - Modified: 2021-09-27 - URL: https://markitors.com/disavow-backlinks-bad-link-removal/ - Categories: Technical SEO, SEO Here is everything you should know about bad links from spammy websites: ranging from how to check for bad backlinks, link removal, and when to disavow backlinks. If you’re reading this blog post, you’re probably very frustrated at the idea that there are bad links from spammy websites linking to your site. These toxic links may be negatively affecting your website’s SEO. We hope that by the end of this post, you’ll gain some more context and knowledge about what search engines look for in toxic backlinks, and how to remove bad links from Google. What Are Bad Backlinks? How do you know if backlinks are good or bad for your site? According to Google, any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. Here are examples of bad links: Buying or selling links that pass PageRank – including sending “free” product in exchange for a write-up and a link Excessive link exchanges (or partner pages that exist for the sake of cross-linking) Large-scale article marketing with keyword rich anchor text links Using automated programs to create links to your site Requiring a link as part of a contract, without allowing a third-party content owner the choice of qualifying the outbound link Here are examples of unnatural links: Text advertisements that pass PageRank Links... --- ### Law Firm SEO: Expert Tips, Companies, & Strategies > Everything to know about law firm SEO. Get website marketing tips, research the best law firm SEO companies, and leave feeling like an SEO expert. - Published: 2019-10-22 - Modified: 2021-04-20 - URL: https://markitors.com/law-firm-seo/ - Categories: SEO Experts Law Firm SEO: Expert Tips, Best Companies, & Marketing Strategies Everything to know about law firm SEO. Get website marketing tips, research the best law firm SEO companies, and leave feeling like a law firm SEO expert. You want your law firm website to attract potential clients to your practice areas through internet marketing tactics like SEO (search engine optimization). What can you or a law firm SEO company do to get on the first page of Google and get phone calls from new clients? In this post, we'll dive into all the important elements around law firm SEO. Read on, or click a link above in the Table of Contents to jump to the section that interests you most. What makes a Law Firm SEO Expert? There’s not an exam that you pass to become a law firm SEO expert. So what makes up a law firm SEO expert? Quite simply, a lawyer SEO expert knows how search engine optimization works and how to apply SEO best practices to increase the visibility of a law firm online. A few things an expert should know and include in their marketing services: Local SEO knowledge. Clients of law firms are primarily on the local level. A law firm SEO expert needs to know Google My Business, and how to get your law firm in both the local listings and organic search results of Google. Quality Content. Blogging about personal injury isn't easy. Even finding quality legal blog topics can be a... --- ### WordPress 'Too Many Redirects'? Here's How to Fix It > No doubt that redirects are useful, but your Wordpress site having too many redirects can be bad. shows you how to fix them. Read more. - Published: 2019-10-02 - Modified: 2021-04-18 - URL: https://markitors.com/wordpress-too-many-redirects-heres-how-to-fix-it/ - Categories: Technical SEO Too Many Redirects? Here's the Fix No doubt that redirects are useful. Who wants to end up on a 404 page after clicking a link they thought was interesting? Beyond user experience, redirects play a part in SEO purposes. Redirects forward both visitors and crawlers to another page. This is great for redirecting HTTP URLs to the HTTPS version once you get an SSL certificate for your site. Another great application is for redirecting a deleted page’s URL to another. Although redirects are good, implementing them poorly can affect your website negatively. You don’t want to hinder your SEO efforts from something that can be easily fixed and properly implemented with the right knowledge. What is a redirect? A redirect is when the URL that the user requests is forwarded to a different destination URL. They can be implemented for various reasons. There are also different kinds of redirects. The most common one is the 301 “Moved Permanently” redirect where the requested URL goes to a different URL. This kind of redirect also transfers link equity among important signals like PageRank. This kind of redirect is permanent for the page you are redirecting. Otherwise, it’s best to use a temporary redirect. Another one is the 302 “Found” status code. This request means that the page was found but in a different location meaning it was moved but only temporarily. Ultimately, it’s signaling that the page will come back. Furthermore, these redirects don’t forward PageRank. Whenever you change a page’s URL,... --- ### Should You Buy Guest Posts? Here's What to Know > Should you buy guest posts? In this post, we’ll talk about the pros and cons of buying guest posts as well as safer solutions to secure guest posts. - Published: 2019-09-30 - Modified: 2021-04-18 - URL: https://markitors.com/should-you-buy-guest-posts/ - Categories: Public Relations Should you buy guest posts? The short answer is no. That’s not to say that this method is off the table, it just isn’t a sustainable solution. In this post, we’ll talk about the pros and cons of buying guest posts as well as safer solutions to secure guest posts. Google Webmaster Policies In the world of SEO, Google Webmaster is king. If your site, links, keywords, etc. aren’t up to Google’s guidelines, you’re virtually invisible. This is why it’s so important that you play by the rules. Though it’s hard to fully comprehend Google’s elusive algorithm, it’s safe to say buying guest posts isn’t an SEO best practice. With that said, let’s dive into the pros and cons of exchanging guest posts for money. Pros A sure-fire way to secure a link Paying for a guest post is a simple way to guarantee a link. It’s just like purchasing anything else. You pay and they provide the good or service. You pay and they provide a guest post or a place for your guest post to sit on their site. Your article doesn’t have to be high quality Since you are offering the site money, they oftentimes don’t care what the article is about, nor how well written it is. This means that if you’re strapped for time, you can submit a pretty short, generic article and it’ll still get posted. It can lead to long-term partnerships If you submit a guest post that is high quality and drives... --- ### 21 Helpful Content Writing Tools for SEO > There's a lot out on the web. Check out some of the everyday content writing tools for SEO we use to drive results for other small businesses! - Published: 2019-09-27 - Modified: 2024-10-10 - URL: https://markitors.com/content-writing-tools-for-seo/ - Categories: SEO Content At Markitors, our SEO content writing toolkit includes resources from all corners of the web. The SEO content team utilizes specialized tools throughout the creation process, from keyword research to image selection. Check out some of the everyday content writing tools for SEO we use to drive results for other small businesses! Table of Contents Keyword research tools Content writing tools SEO reference Stock images Graphic design What's in Markitors' Toolkit for SEO Content Writing? Keyword research Content creation all starts with some strategic keyword research and savvy topic selection. Anticipating what users will click on and read is the first step. Next comes identifying keywords that match that same search intent and will drive significant traffic to the page. If you're not a mind-reader, no worries. In fact, we aren't either, so we use a collection of different SEO tools to help us know what users actually are searching. 1. Ahrefs We do the bulk of our keyword research heavy lifting on Ahrefs. This amazing tool allows us to look at competitors, successful content for specific topics, and how clients are ranking for keywords. Of course, its main benefit is the insight it gives into each keyword we choose, including estimated monthly search volume, difficulty in ranking on the first page of SERPs, and approximate cost-per-click with a paid ad alternative to organic search. 2. Google Trends Straight from the big man himself, this free nifty Google tool shows a number of things for higher volume keywords. Trends in... --- ### What does an SEO company do? > What does an SEO company do? Learn about the activities, deliverables, and KPIs of an SEO company with information corraborated by an SEO Starter Guide. - Published: 2019-09-24 - Modified: 2024-10-10 - URL: https://markitors.com/what-does-an-seo-company-do/ - Categories: SEO What does an SEO company do? What makes up SEO services? You may be considering an investment in marketing and are asking yourself that question. Or, maybe you are wondering how you can do what an SEO company does because you have no money to allocate to marketing. Regardless of your situation, this post is for you. What Does SEO Do For a Company There’s more to SEO than just ranking number one on Google. The objective of an SEO company is to increase the visibility of a website on search engines for keywords that are relevant to your business. By increasing visibility, your website will generate more high quality visits from prospective customers who are interested in your products or services. An increase in quality traffic will result in an increase in leads or sales. And, an increase in sales helps fuel a company’s growth. So, what does an SEO company do? A good SEO company helps build sustainable and predictable growth for a business. How Do SEO Companies Work? How do SEO companies build sustainable and predictable growth? Let’s break things down into what an SEO company actually does. There are three main areas of focus for an SEO company: Content, Digital PR, and Technical SEO. Content: all words, images, and meta information shared with website visitors and search engines. Creating Blog posts, landing pages, and optimizing page title tags commonly make up the majority of content activities for an SEO company. Digital PR: internal and external links... --- ### Articles On SEO Marketing & Company Culture > Read our articles on SEO marketing, which includes digital PR, content SEO, and technical SEO, and company culture. Exclusively at Markitors. - Published: 2019-09-21 - Modified: 2024-10-10 - URL: https://markitors.com/articles-on-seo-marketing/ - Categories: Careers Articles on SEO Marketing & Company Culture From time to time prospective clients ask if we have any articles that help describe our philosophies on SEO marketing. Other times, prospective clients ask what makes our SEO company different. This article roundup is for you. There's one precursor to this article roundup. We believe SEO is made up of Content, Digital PR, and Technical SEO. We've divided our articles into these sections so you can dive into the area you're most interested in. Go ahead, learn all about us. Overall SEO Articles How To Know If SEO Is Working Just so you can see that we’re serious about holding ourselves accountable. What To Consider Before Investing In SEO In an article for Forbes, we share eight things small businesses should consider before investing in SEO. SEO Content Articles Organic SEO: Estimating SEO ROI We're serious about making sure SEO will be a financially sound investment before taking on a client. This article goes into detail on how we calculate the return on investment for SEO during our sales process. SEO Strategies For B2B Small Businesses We get hyper-specific and share our favorite content strategies with Forbes. How To Create a SEO Content Strategy Article for Forbes on using what Google gives you to create an effective SEO content strategy. Digital PR Four Link-Building Strategies For Beginners Prospects ask us how we build backlinks. Featured on Forbes are four link building strategies we employ for most customers. Technical SEO Technical SEO Checklist... --- ### Hotel SEO: Strategy & SEO Tips For Small Hotel Websites > Learn how to optimize a small hotel website for organic search with Hotel SEO tips like the Hotel Results Box, Google My Business For Hotels, and more. - Published: 2019-09-20 - Modified: 2024-10-10 - URL: https://markitors.com/hotel-seo/ - Categories: SEO Hotel SEO: How To Drive More Online Bookings Organically Reaching prospective guests in the hospitality industry is challenging. Fortunately, through our experiences in optimizing small hotel websites for search engine optimization, we have developed a unique approach to Hotel SEO. The end result? A more sustainable and predictable flow of online bookings made directly through your website. No more (or significantly less) middleman. Affiliates. Adwords. Just organic search as a critical element to your marketing strategy. In this post, we will share a client story as well as some best practices when it comes to hotel SEO. Let’s start with our client results that were achieved in 12 months of digital marketing: 10x year over year growth in online presence with organic search traffic (2,810 webpage visits per month to 27,800 webpage visits per month) 12x year over year growth with organic search impressions (56,700 impressions for search terms per month to 644,000 impressions for search terms per month) 10x increase in direct bookings Best. Year. Ever. Here’s a partial look at what we did for this small hotel through our SEO services: Hotel Results Box The Hotel Results box is typically the first result to appear in a search for hotels on Google. To appear in the Hotel Results Box on search engine results pages, Google needs to be aware of your hotel’s existence. Google becomes aware of a hotel’s existence through a few ways. Option 1: Send Information To Google Directly Hoteliers can create a Hotel List Feed... --- ### Domain Migration Checklist: 18 Website Launch Steps > Learn what pre-launch, launch day, and post-launch steps to take with this domain migration checklist. Useful for a website launch or switching urls. - Published: 2019-09-19 - Modified: 2021-04-18 - URL: https://markitors.com/domain-migration-checklist/ - Categories: Technical SEO Domain Migration Checklist Domain Migration. Website Launch. Those two sets of words can strike fear within any Technical SEO expert. There's a lot that can go wrong. When something does go wrong, there's likely a subsequent drop in organic search rankings. Fortunately, you're in the right place to assist with a domain migration and website launch. Here’s the short domain migration checklist. Full explanations are below. Phase I: Pre-Launch Testing Review Page Templates Review Internal Links Identify crawl-time issues Set-up custom 404 page Review XML sitemaps Check Redirects Crawl the site before migration Review Analytics Setup Phase II: Launch Day Spot Checks Spot check search engine crawling (Markitors) Carry out Search Console actions (Markitors) Redirection Checks (Markitors - 10pm Friday) Meta and Copy Checks Update PPC Campaigns (Markitors) Update Social Media Profiles Phase III: Post Launch Monitor Search Console data Backlink Outreach Keyword Tracking Performance Report Domain Migration Checklist: Pre-Launch Testing Review Page Templates Review each page template and make sure all essential SEO features are in place and optimized. We’re talking page titles, meta descriptions, headings and image alt text as well as technical attributes such as robots directives, canonical tags, hreflang tags, and AMP tags. Make sure that the canonical tags references the new site. Otherwise, canonical tags referencing the old domain can cause a lot of problems. Review Internal Links Next, review your new site’s internal linking structure including main and secondary navigation, body content links, header/footer links, breadcrumbs, pagination links, and cross site links on international... --- ### Instagram Bio Ideas > Your Instagram bio is your first impression to new followers. Are you utilzing this space efficiently? Get inspired with these 4 instagram bio ideas. - Published: 2019-09-18 - Modified: 2021-08-18 - URL: https://markitors.com/instagram-bio-ideas/ - Categories: Digital Marketing The most common question concerning Instagram is probably, “How do I grow my following? ” It all starts with that first impression. You can’t make a first impression twice, especially when it comes to your Instagram bio. If someone knows exactly who you are or what your business does from the first few seconds it takes to scan your account, the more likely they are to follow - and stay. People knowing what they're going to get from you - and actually getting it - attributes greatly to a loyal follower. But, where do you start when it comes to making your bio? Read on for a list of unique Instagram bio ideas I've broken down by category. First things first... What an Instagram Bio Should Include Your Instagram bio is prime real estate. Gone are the days where you can type out a moody quote and call it good, especially if you’re a business. Before we cover Instagram bio ideas, we need to discuss the key elements that should always be included in a bio. An Instagram bio should include: What you do What people can expect from following you Where you’re located (if you’re a business make sure you’re a business account so your full address can be displayed) Now that we’ve covered the basics, let’s dive into some unique Instagram bio ideas to fit your needs and convey your brand. Instagram Bio Ideas The List View What I call "List-View Bios" are easy to read, give a... --- ### This is what happens when you rank #1 on Google > When you rank number one on Google, your traffic can help, hinder, or be indifferent to your business. Learn how to get positive value from search engines. - Published: 2019-09-17 - Modified: 2021-10-14 - URL: https://markitors.com/rank-number-one-on-google/ - Categories: SEO Ranking #1 for a keyword on Google either helps, hinders, or is indifferent to your business. Our SEO company ranks #1 on Google for several keywords, and so do our clients. In this post, I’ll illustrate the different scenarios of being ranked #1 on a search engine. The Dream: How Ranking #1 on Google Helps Business A few years ago our company began to rank on the first page of search results for the term “small business SEO. ” At the time, I was a freelance marketing consultant working in basketball shorts from my kitchen. And even though I’m writing this article still in basketball shorts from my kitchen, the difference is that I’m now the CEO of a seven figure marketing agency with clients on 4 continents. Being #1 on Google helped make that transformation for myself and our business. In this scenario, ranking #1 on Google is the dream. We know that the term “small business SEO” is going to be searched thousands of times on search engines each month. We know that a first page search ranking will drive qualified visitors to our website. A certain percentage of those visitors will inquire about our services. And then, a certain percentage of leads will convert into customers. This repeatable process is a wonderful and sustainable way to grow a business. It’s the positive that everyone, us included, wants from a #1 search ranking. Slightly Annoying: How Being #1 on Google Hinders Business There are times when ranking #1... --- ### Types of Backlinks and How to Get Them > Curious about the different types of backlinks and how to get them? Here we dive into four different options with instructions. - Published: 2019-09-12 - Modified: 2021-04-18 - URL: https://markitors.com/types-of-backlinks-and-how-to-get-them/ - Categories: Public Relations Link building is one of the many pillars of SEO and it essentially consists of placing a link to your site on another site so that you can rank higher on search engines. To clarify, if a high authority site adds your hyperlink to their blog, you’ve essentially just been recommended by that site. It’s like the site is referring the crawlers to you, allowing your website to rank higher so that more people will see it. If you want to learn more about backlink basics, take a look at our previous article. So now that you know a thing or two about backlinking, let’s dive into the next facet of link building — types of backlinks and how to get them. We’re going to start with the most basic forms of backlinks, ordered from least to most effort required. 1. Unlinked mentions Unlinked mentions are arguably one of the easiest ways to secure backlinks. These consist, quite literally, of mentions to your company on another company’s site. In other words, you might find an article that mentions your business but doesn’t include a link back to your website. This provides the perfect opportunity for you to do some simple outreach to secure a link to your site in that article. Oftentimes the link isn’t included due to laziness or forgetfulness, so if you ask nicely, many sites will happily add one in after the fact. Effort Level: 1 Requirements: A simple email 2. Directories Similar to unliked mentions, you... --- ### Full Service vs Specialized Marketing Agencies: What's The Difference? > Learn the difference between full service vs specialized marketing agencies and which is the better partner for your business. Rants included. - Published: 2019-09-10 - Modified: 2024-10-10 - URL: https://markitors.com/full-service-vs-specialized-marketing-agencies/ - Categories: Digital Marketing What's The Difference: Full Service vs Specialized Marketing Agencies Our company has been both a full service and specialized marketing agency. In this post, we’d like to our experiences so that your business can select the right marketing partner. Here’s what you learn: What is a full service marketing agency? What is a specialized marketing agency? Which is better: full service vs specialized agencies Let’s jump into our definitions. What is a full service marketing agency? A full service marketing agency is a one-stop shop for all of your digital marketing needs. Common digital marketing services offered by a full service marketing agency include Search Engine Optimization, Paid Advertising, Email, Social Media, Public Relations, Web Design, and Graphic Design. What is a specialized marketing agency? A specialized marketing agency offers one marketing service to help fulfill a specific need for a business. Rather than offer all digital marketing services, a specialized marketing agency puts all of their resources into the offering of only one service. The different types of specialized agencies include: SEO PPC Email Social Media Public Relations Web Design Graphic Design What’s Better: Full Service vs Specialized Marketing Agencies? What you really need is more customers. More revenue. Better profits. How do you get there? By first knowing that unicorns don’t exist. That person or agency who can do it all - the full-service unicorn - doesn’t exist. Especially if you’re an agency of 10 people, or a freelance marketing professional. Yes, you may be good in some... --- ### How To Know If SEO Is Working: 7 SEO KPIs To Audit Your SEO Agency > Learn how to know if SEO is working with this complete guide written by an SEO company. Audit your SEO company in one hour. - Published: 2019-09-09 - Modified: 2021-09-27 - URL: https://markitors.com/how-to-know-if-seo-is-working/ - Categories: SEO, SEO Audit How To Tell If Your SEO Is Working: Guide To Auditing Your SEO Agency You do SEO. But as a business owner, you want to know if SEO is working. How do you do an audit of an SEO company? You can audit your vendors, banker, and even your customer accounts. But how do you know the money you are putting into an SEO company is being used properly? How do you know that their strategy is working? Because SEO is a rapidly growing industry with little regulation, business owners need to understand and have audit measures to know if: Their money is being used for what an SEO agency says it is being used for The strategy and SEO is effective In this post, we will share how a business owner can see if SEO is working for their business, as well as how to audit their SEO vendor. Specifically, here’s what we’ll cover: Questions To Ask Your SEO Company What To Expect From an SEO Company 7 SEO KPIs Organic Keywords Website Health Score Referring Domains Organic Traffic Traffic Value Leads Sales Let’s get started. Questions To Ask Your SEO Company Because there is a lack of trust, business owners need to demand transparency from their SEO agency by requesting a report and asking them questions. Before running to an external agency and asking them to audit your efforts, you need to give your current SEO company the benefit of the doubt and ask them to audit themselves.... --- ### SEO vs SEM: Which is Better For Small Businesses > Should you do organic (SEO) or paid (SEM) to generate traffic to your website? Read more to see which is better for small businesses. - Published: 2019-09-07 - Modified: 2021-07-01 - URL: https://markitors.com/seo-vs-sem/ - Categories: SEO SEO vs SEM Small businesses have to generate high-quality website traffic from search engines to grow online. But there's a lot of confusion between organic and paid search (SEO vs SEM), and which is best for your business. In this post we will cover: The difference between SEO vs SEM How SEO and SEM can work together Whether to invest in SEO vs SEM SEO vs SEM Frequently Asked Questions Let’s dive into the search marketing differences between SEO vs SEM. What is the difference between SEO vs SEM? SEO and SEM are often used interchangeably, but there is a difference between the two practices. SEO stands for search engine optimization, and refers to the practice of increasing performance in organic search engine result pages. SEM stands for search engine marketing, and refers to money-backed search engine marketing activities like buying PPC (pay-per-click) ads. The objective is to get more visibility on search engine results pages (SERPs). The difference is that SEO is about making your site better for search engines, while SEM is about making your paid advertisements better. To help illustrate this difference, here is an organic search result likely to be generated by SEO best practices. And here are paid search results generated by SEM activity: The difference between the search engine results is that one is a paid ad, and the other is displayed by Google organically through an algorithm as a best result matching a user search query. What does this mean to a small... --- ### How To Increase Online Sales Through SEO & Organic Search > Learn how to increase online sales through SEO and organic search with these five helpful tips for ecommerce stores. Drive sustainable revenue today. - Published: 2019-09-04 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-increase-online-sales-seo/ - Categories: SEO How To Increase Online Sales Through SEO & Organic Search As an ecommerce SEO company, the number one question I hear from store owners is: How do I increase online sales through organic search? To quote Ray Kroc of McDonalds, “No one knows all the answers to increased sales. If you did, you would be ripe and when you ripen, you rot. " With that said, we will share some of our tips on how to increase online sales through SEO. Page Title Tag Audit Most companies ignore the most simple way to drive more traffic to their site: page title tags. Page title tags are the words that appear when hovering over your browser tab when visiting a website. If your page title tag says words like “Home” or “Welcome” - then your site is failing to communicate to search engines what your website and web pages are all about. Title tags are important because search engines use them to connect web content with user search queries. If a user is searching for “mens tri-blend black t-shirts” then a search engine will retrieve all pages related to mens tri-blend black t-shirts. But, if your page title tag is using nondescript key terms (like “Home” or “Shirts”), then the likelihood of appearing in a related search is slim. Optimizing page title tags and meta descriptions enables an ecommerce website to start their SEO journey on a strong foundation. This title tag audit provides an opportunity to take a close look... --- ### What Do SEO Companies Look For In Prospective Clients > What do SEO companies look for when evaluating prospective clients? Learn about the 8 pieces of evaluation criteira that exist at Markitors, a SEO company. - Published: 2019-08-30 - Modified: 2021-09-27 - URL: https://markitors.com/what-do-seo-companies-look-for/ - Categories: Sales, SEO I turn away 9 out of 10 leads that we receive. Why? Because we’re not a good fit. Prospective clients sometimes take offense to receiving a rejection from us before an introductory call. So, I decided to write this blog post to explain what SEO companies look for in prospective clients. And more importantly, what wouldn’t make your business a great fit for SEO services. Here’s the short version of the criteria SEO services look for in a prospective client: Company Stage of Growth Needs (SEO? ) Positive ROI Industry Eye Test Domain Rating Bonus Criteria: Do we believe in the company? Can we have fun doing the work? Will we do a better job than anyone else? Company Stage of Growth We're not a great partner for businesses that are in the launch or startup phase. Instead, we are better suited to assist companies as they enter their ramp-up, growth, and maturity phases. The reason? Markitors specializes in SEO. SEO is a long-term investment. Startups change course too often. Every pivot in strategy makes an SEO initiative less effective. For example, at one point we worked with a startup who decided they would specialize in non profit staffing. So, we focused our SEO efforts on helping the startup rank for all keywords related to non profit staffing. After a few months, the startup decided they would specialize in technology staffing services. Leads from nonprofit organizations began to trickle in from our prior efforts, and our startup client was getting... --- ### 10 Phoenix SEO Companies & Experts > Hand selected list of Phoenix SEO Companies and Experts. Sources include Google, Bing, DuckDuckGo, LinkedIn, Yelp, Clutch, UpCity, Glassdoor, and Reddit. - Published: 2019-08-29 - Modified: 2024-10-10 - URL: https://markitors.com/phoenix-seo-companies/ - Categories: SEO I've lived in Phoenix and worked in Digital Marketing for the last 13 years. During that time, I have secured a good understanding of who is capable of what here in the Valley. So, I've started this list of Phoenix SEO companies. This blog post is for anyone looking for SEO services: the solopreneur looking to make a splash; the big brand looking to make the right choice; the growing business looking to grow more sustainably. Before breaking into the list, I'll share my bias: I believe Markitors is the best SEO company in Phoenix. Google "small business SEO" and you'll see us on the first page of search results nationwide. Read our case studies. Check out our culture. Dive into reviews of what it's like to work here. We are proud of what we have achieved, and believe we are very good at SEO. And, we're near Camelback Mountain. Now, with that out of the way, I'll present a selection of Phoenix SEO companies other than us. Here are nine Phoenix SEO Companies: Top Phoenix SEO Companies (Ranked by Google) Google "Phoenix SEO Company" and you'll most likely see an agency named Soderman SEO. Honestly, I had never heard of Soderman until the writing of this blog post. But, I am fan of their home page hero image. Master of SEO, not the jacks of all trades. That's what you need in a good SEO company. Soderman Website: https://www. sodermanmarketing. com/ Phone: (602) 892-0900 Address: 3240 E Union Hills... --- ### How SEO and Social Media Marketing Services Work Together > Learn how SEO and Social Media marketing services work together by examining a Google Patent and analyzing the success of a post shared on social media. - Published: 2019-08-28 - Modified: 2021-12-29 - URL: https://markitors.com/seo-and-social-media-marketing-services/ - Categories: SEO How SEO and Social Media Marketing Services Work Together SEO and Social Media marketing services are often mutually exclusive. I’d like to share the story that made me a believer on how SEO and Social work together. The Story of SEO and Social Last November we posted a blog about Banned Instagram Hashtags. In mid-January, the post was shared 452 times on Facebook in the span of 3 days. All of the social shares drove close to 8,000 visits to our website during a week-long period. What happened next? Well, social media shares began to die down but SEO traffic began to ramp up. In fact, flash forward 8 months and we see that Google has driven more than double the amount of traffic than Facebook. There’s other major SEO benefits that came after a flurry of social media shares. Here’s a quick rundown of some impressive bullet points: Blog post ranks for 675 organic keywords #1 search result for “banned instagram hashtags” #3 search result for “banned hashtags” Attracted 22 backlinks from 17 referring domains, including X-Cart (Domain Rating: 82), G2 (Domain Rating: 81), and Louiseem. com (Domain Rating = 71) Not bad for a single blog post. But wait, we are just getting started. Related Content: How Social Shares Boosted SEO Traffic Here’s the crazy part of the story. Once the social media shares happened, all content on our site pertaining to “social media” improved in terms of SEO ranking. In other words, Google began to view our... --- ### 9 San Diego SEO Companies & Experts > Hand selected list of San Diego SEO Companies and Experts. Sources include Google, Bing, DuckDuckGo, LinkedIn, Yelp, Clutch, UpCity, Glassdoor, and Reddit. - Published: 2019-08-27 - Modified: 2024-10-10 - URL: https://markitors.com/san-diego-seo-companies/ - Categories: SEO Somehow, it seems that the best SEO companies are strategically stationed by an ocean. SEO experts are generally "chill" by nature, and San Diego matches that vibe pretty well. In this list you'll find nine hand selected San Diego search engine optimization companies and experts. This list offers a little something for everyone. The local, independent SEO consultant who can take on a link building project. The giant, safe choice agency that offers SEO, website design, pay per click, and everything in-house. And, SEO agencies who specialize in local search, reputation management, and more areas of SEO that can help you attract potential customers. Here are nine San Diego SEO Companies: Top San Diego SEO Company (Ranked by Google) Google "San Diego SEO Company" and you'll most likely see an agency named Launch Source. Launch Source pulls up #1 in Google Maps results as well. Judging by their LinkedIn profile, seems that Launch Source is a team of one San Diego SEO expert. Launch Source Website: https://launchsourceseo. com/ Phone: (866) 498 – 8558 Address: 7851 Mission Center Ct #322, San Diego, CA 92108 Best Company To Work For In San Diego (Ranked by Glassdoor) Happy employees produce great work. Judging by the 5-star rating Organik SEO has achieved (and by their merger into Digitopia), seems like they would be capable of doing good work around search engine marketing. One interesting note about Digitopia? They are a certified B-Corp. Digitopia Website: https://www. digitopia. agency/ Phone: 1-858-345-2569 Address: 5431 Avenida Encinas, Suite... --- ### Organic SEO: Estimating Search Traffic & SEO ROI > Learn how to estimate potential traffic through an organic SEO initiative. This post outlines our process of how to calculate a ROI on SEO estimate. - Published: 2019-08-26 - Modified: 2024-10-10 - URL: https://markitors.com/organic-seo-estimating-search-traffic/ - Categories: SEO, SEO Audit, SEO Content Organic SEO: Estimating Search Traffic & SEO ROI The most common question I hear from small businesses about organic SEO is: “How do I estimate potential SEO traffic? ” Fair question. Every small business wants to calculate a return on investment (ROI) for SEO based on their current and forecasted organic search traffic. In this post, let’s find an answer by looking at two areas: how to forecast organic search traffic and how to calculate the ROI of SEO. How To Estimate Organic SEO Traffic Let’s start with this chart. This is a small slice of an organic SEO content strategy. It’s purpose is to help forecast organic search traffic in lieu of creating an entire organic content strategy. An entire strategy can take up to a week. There is a lot of information, hours, and effort. The end result (at least internally) looks like this: If we wanted to provide a more exact forecast of traffic, then we would need to complete an entire strategy. But the first chart provides a quick, rough estimate that enables us to forecast. Let’s walk through some of the categories in the chart. Organic SEO Keywords The first step is selecting three target keywords. These keywords should be selected based on predicted “category clusters” that could play a part in the strategy. What’s a category cluster? In our definition, a category cluster is an in-depth group of keywords around a specific topic. For example, we selected “cooking classes nyc” and “cooking classes chicago”... --- ### Why do you invoice in advance? > There are two reasons why we invoice ahead on the 1st of the month. Invoicing in advance helps cover our monthly expenses and reduces bad debt. - Published: 2019-08-24 - Modified: 2021-04-18 - URL: https://markitors.com/why-do-you-invoice-in-advance/ - Categories: Sales Why do you invoice in advance? Every once in awhile we will have a customer ask why we invoice for the services of the month ahead on the 1st of the month. There are two reasons. Invoicing in advance helps cover our monthly expenses and reduces bad debt. Monthly Expenses Like all businesses, we need income to cover expenses. We have large monthly expenses like wages, and smaller expenses like rent, electricity, and subscriptions to marketing tools. Without cash to pay employees, we don’t have people to do the work. That’s the main reason why we invoice in advance. We need to pay people and bills throughout the month to drive results for clients. Bad Debt Unfortunately, there are people who don’t pay their bill. Invoicing in advance reduces the risk of doing free work. We have had one too many experiences of not being paid (and trust us, it only takes one experience to realize this isn’t a fun thing to encounter). To reduce being ghosted and taking on bad debt, we invoice on the 1st of the month. We begin work immediately upon receipt of our signed contract. But, no work is delivered until our first monthly payment is received. For monthly payments, we bill clients the first of every month with payments due within 30 days. Then, we suspend work if payments lapse beyond 45 days. Pretty standard stuff. If you have additional billing questions, contact us and we’d be happy to talk more. --- ### What Sets Our Digital Marketing Agency Apart > Learn what sets our digital marketing agency apart from the 16,083 agencies in the United States. Key differentiators include focus, process, and people. - Published: 2019-08-22 - Modified: 2024-10-10 - URL: https://markitors.com/what-sets-digital-marketing-agency-apart/ - Categories: SEO What Sets Our Digital Marketing Agency Apart There are more digital marketing agencies than coffee shops within a mile radius of our office. Last I checked, there were 16,083+ agencies in the US alone. So, what sets Markitors apart from other agencies? It starts with Focus, Process, and Culture. Exclusive Focus on SEO In 2016, Markitors began to rank on the first page for the term, “digital marketing company. ” In response, we did our best to be a digital marketing company. This meant offering traditional services like SEO, Social Media, Email Marketing, Pay Per Click Advertising, and Website Development. Now, we just focus on SEO. That decision to focus came as a result of what our customers were saying to us. Here’s what customers said about our SEO services: Here’s what customers said about other services: So, our customers spoke. We listened. Markitors now just does SEO. The focus on a specific area of marketing is a huge thing that set us apart from other agencies. In fact, this narrows the list of 16,083 agencies down significantly to those who 100% focus on SEO. Focus makes the selection of a digital marketing agency easier. If your company wants an agency to manage email campaigns, that’s not us. Managing Google Ads? We exist to replace or reduce ad spend. If your company wants to grow organic traffic to produce sustainable and predictable leads or purchases, then you’re in the right place. Questions to ask agencies: 1. What are your strengths... --- ### Medical SEO: How To Drive Inbound Leads In Healthcare > Reaching the right customers in healthcare is a challenge. Learn how Markitors deployed medical SEO services to drive a steady flow of inbound leads. - Published: 2019-08-21 - Modified: 2021-10-19 - URL: https://markitors.com/medical-seo-leads-in-healthcare/ - Categories: SEO Medical SEO: How To Drive Inbound Leads In Healthcare Reaching the right customers in the medical field is a challenge. There’s “Facility Manager Fred” who typically dwells in the basement of a hospital. Or “CNO Sarah” who wonders how (and why) she became so focused on patient satisfaction scores. Fortunately, through trial and error, we have identified a few medical SEO marketing tactics to help your company reach prospects. In this post, we will share a client story as well as some of the marketing strategy that was deployed. Let’s start with our client’s challenge: The challenge is that most of our client’s prospective customers weren’t going to Google and typing in their product name. In fact, the search volume of their specific products was about 20-30 searches per month. If they ranked #1 for these terms, then it would only produce a trickle of traffic. Despite the challenge, here’s what we did within 12 months: 5x year over year growth with organic search traffic First page Google search results for keywords around "hospital" and "patient care" related terms Average of 10 demo requests (inbound leads) per month through organic search Here’s how we did it (and, still do it for companies through our SEO services): SEO Content There are three objectives we have when approaching any SEO engagement. Replace or reduce dependency on paid ads Increase the number of keywords a website ranks for organically Increase traffic to increase leads Our hopeful healthcare client was spending a considerable amount... --- ### Why We Have a 90 Day Cancellation Policy > Learn why our marketing agency operates with a 90 day cancellation policy as part of our termination clause - and what it enables us to accomplish. - Published: 2019-08-20 - Modified: 2021-09-27 - URL: https://markitors.com/90-day-cancellation-policy/ - Categories: Sales 90-Day Cancellation Policy One of the purposes of a Termination clause is to define the notice that is necessary to terminate a contract. Termination clauses differ by company. Some marketing agencies require a 12-month contract without early termination. Others operate on a month-to-month agreement with no advance notice required. At Markitors, our Termination clause gives either party the option to terminate an agreement at any time if a 90-day written notice is provided. This blog post aims to add more reasoning as to why we structure our agreements around a 90-day cancellation policy. To understand the window of our Termination clause, let’s take a look at three of our departments: Digital PR, Content, and Technical SEO. Digital PR Our Digital PR team works with editors, bloggers, and journalists to secure external placements for clients. There’s a lot of coordination to secure these opportunities. Content calendars, out of office away messages, and editorial review processes significantly impact publication dates. Our 90-day termination clause is meant to protect our Digital PR work more so than any service. To give you some insight as to what goes into our efforts, take a look at our Digital PR Manager’s inbox. The exchange below shows that we are about 60-90 days out from publication. We've written the article, but are subject to an editorial calendar. The screenshot below shows a portion of a conversation between Markitors and a notable publication with a Domain Rating in the 90s. We completed the initial article in June, worked... --- ### What is Technical SEO? Why is it Important? > What is Technical SEO? Why is technical SEO important? In this guide Markitors offers a definition, lots of screenshots and an interactive quiz. - Published: 2019-08-19 - Modified: 2021-04-23 - URL: https://markitors.com/what-is-technical-seo/ - Categories: Technical SEO What is Technical SEO? Technical SEO refers to website and server optimizations that make it easy for search engines to crawl and index content. The foundation of a search engine strategy starts with Technical SEO. It allows for your website to be accessed by search engines so that customers can discover your content. The scope includes the management of elements like Crawling, Indexing, Status Codes, Page Speed, Content, Site Structure, Mobile Usability, SSL, Structured Data, Migrations, and Rendering for websites. Another way to think of Technical SEO? Hakuna Matata. In the Lion King Hakuna Matata means “no worries. ” In SEO, it means no issues with your website. By ensuring that your website is problem free, Technical SEO clears the way for your content to thrive and organic search traffic to increase. Why is Technical SEO important? When a graph goes like this... ... Technical SEO diagnoses the issue and implements the solution. Technical issues vary. At best, technical issues result in missed opportunities to communicate information to customers and search engines. At worst, technical issues make your site completely inaccessible to search engines, invisible to customers, or both. Here are some important things to know about Technical SEO. Helps search engines access, understand, and index content from a website Refers to both website and server optimizations (which impact site speed) Common technical mistakes can impact many or all pages of a website Ongoing - it takes time to diagnose issues, implement solutions, and measure the impact Users and search... --- ### Why Our Agency Stopped Offering Email Marketing Services > Understand why we stopped email marketing services at Markitors. Learn from our strategic pivot. - Published: 2019-08-16 - Modified: 2023-08-17 - URL: https://markitors.com/agency-stopped-email-marketing-services/ - Categories: Digital Marketing We've decided as a company to discontinue our email marketing services in order to focus exclusively on our SEO services. Our journey with email marketing began innocently when I asked Mailchimp if we could be listed in the Mailchimp Expert Directory. To my surprise, Mailchimp accepted our request and we officially became the only US-based company west of the Mississippi to be featured in the directory. Almost overnight, the directory listing introduced Markitors to companies big and small from around the globe who were in search of an email marketing expert. While we were no expert, complex and diverse projects required us to quickly become one! In a few years we completed more than 100+ projects for companies in 8 different countries on 4 different continents (North America, Europe, Asia, Australia). We expanded our relationship with Mailchimp, officially being onboarded as a Mailchimp Partner at their headquarters in Atlanta (with subsequent hosting of a few epic Meetups as part of our partnership! ). Marketing Evolves Quickly Here it is almost 2020, and the marketing world continues to evolve quickly. Mailchimp is no longer just email. Google’s algorithm isn’t just links. And a SEO company that does all things for all customers just isn’t effective. Jim Collins said in Good To Great that the best companies find one thing they can do better than anyone and focus on that one thing. Discount Tire sells tires and wheels but doesn’t offer oil changes, alignments, or general automotive services. In-N-Out sells hamburgers and... --- ### Digital Marketing KPIs: Results That Matter to Your Business > Confused on what the most important Digital Marketing KPIs are for your business? Here's the skinny on Clicks, Impressions, and so much more! - Published: 2019-08-13 - Modified: 2021-09-27 - URL: https://markitors.com/digital-marketing-kpis-results-that-matter-to-your-business/ - Categories: Analytics As the Director of Client Services for an SEO agency, I analyze our clients' digital marketing KPIs on a monthly basis. Often times, clients ask me, "What metrics matter to my business" or "How do I know I am growing in the right ways? ". Luckily, we have a wealth of data and tools to help answer those questions. On the other hand, some feel intimidated by all these different metrics and dashboards. Well, no fear! I am here to help break down how you can identify which digital marketing KPIs matter to your business. So without any further ado, let's jump into it Digital Marketing KPIs Clicks The first digital marketing KPIs By using Google Search Console, you can identify your site's Total Clicks for any given time. In other words, you can see how many times a user clicked through to your site through Google Search Results. Pretty awesome, right? This is an important metric because it shows you how many users and finding and clicking through to your website through an organic medium. Moreover, Search Console also breaks down which queries are leading to conversions and which pages are generating this traffic. If your company employs different SEO tactics, this is a great way to see which terms and blogs are the most profitable for your business. I tend to check this metric on a monthly basis in order to give new content time to permeate and garner attention on the internet. Checking too frequently can often... --- ### Why Is My WordPress Site So Slow? 4 Ways to Speed It Up > "Why is my Wordpress site so slow?" you ask? Great news for you, there are reasons and fixes to your slow site speed woes. Learn more! - Published: 2019-08-12 - Modified: 2021-04-18 - URL: https://markitors.com/why-is-my-wordpress-site-so-slow-4-ways-to-speed-it-up/ - Categories: SEO, SEO Audit, Technical SEO When you’ve been spoiled with fast loading speeds, anything slower than average feels like an eternity. According to Google, the average page loads at about 7 seconds, but best practice page speed should be under 3 seconds. Other internet users relate to this dilemma, and you don’t want to lose your potential website visitors by having a website that loads more slowly than molasses. Don’t settle for the average; shoot for quick speeds. Great news for you, there are fixes to your slow site speed woes. First, check your site speed using tools that use a scoring method and that give recommendations to improve the speed. Google PageSpeed Insights Opportunities Google PageSpeed Insights Diagnostics Google’s PageSpeed Insights is a great tool to use. It gives you lab data, a list of opportunities for optimization, and performance diagnostics. Below those is a list of passed audits. When you click each diagnostic or opportunity, it expands to a list of files and quantifiable data like potential savings and file size that impact them. GTMetrix Screenshot Another great tool is GTmetrix. This site speed tool also provides a list of recommendations that you can implement to make your site load more quickly. It gives you a grade based on how you well you pass each metric. In the screenshot, GTmetrix says that you can defer a few more Javascript files for example. With these tools, you can get into the nitty gritty of your slow site speed. You can definitely fall into the... --- ### Traditional Marketing vs Digital Marketing Trends in 2019 > What are the biggest traditional marketing vs digital marketing trends in 2019? Check out our in-depth guide with examples for a better look! - Published: 2019-08-06 - Modified: 2021-08-18 - URL: https://markitors.com/traditional-marketing-vs-digital-marketing-trends-in-2019/ - Categories: Digital Marketing Let’s start with the basics. What is digital marketing and how does it differ from traditional marketing? Digital marketing includes all marketing efforts that use the internet or an electronic device. Businesses will leverage various digital channels to reach their consumers, including mobile devices, social media, search engines, email, and other channels. On the other hand, traditional marketing uses more direct forms of advertising and marketing. Traditional marketing strategies typically fall in one of the following four categories: print, broadcast, direct mail, and telephone. So what are the key shifts in traditional marketing vs digital marketing in 2019? For digital marketing, we saw a general shift towards creating a digital experience rather than just a series of promotions. Users are looking for engaging, fresh content--whether it be videos, podcasts, or beautiful imagery. Additionally, companies that use digital marketing tactics have gravitated towards using social media as a platform for customer service and brand activism. Conversely, traditional marketing has shifted to also include newer digital platforms. Brands are now looking to advertise on online TV and music streaming platforms, as opposed to traditional TV and radio sources. They are also incorporating QR codes and barcodes on print media, to shift towards a more digital outlook that marketing has trended towards. For a more in-depth look, here’s our breakdown of the biggest traditional marketing vs digital marketing trends below. Biggest Digital Marketing Trends in 2019 Content Creation Visuals. Internet readers are devouring infographics and visual-heavy information. In fact, 32% of marketers have... --- ### Company Profile? Instagram Business Account vs Personal > Considering an Instagram business account vs personal account can be a big decision. Make the decision easier with this breakdown. - Published: 2019-07-31 - Modified: 2021-08-18 - URL: https://markitors.com/company-profile-instagram-business-account-vs-personal/ - Categories: Digital Marketing To business or not to business, that is the Instagram question. Whatever your current status is with Instagram, considering an Instagram business account vs personal account can be a big decision. With the constantly changing algorithm, any move you make on the platform can be a major risk - or major reward. The real question to consider is: do you want a private account or a public account? Yes, non-business accounts can be public BUT all business accounts must be public. We’re putting the options head-to-head below in this Instagram business account vs personal account breakdown. Instagram Business Account vs Personal Account Content Reach There has been a lot of debate on account reach over the years when it comes to Instagram business account vs personal. When business accounts were initially launched, there was a lot of fear about reach decreasing because the app would view you as an advertiser and make it a "pay to play" game. However, it has not been confirmed that this is true. Instagram itself debunked this rumor in mid-2018 saying that they don’t favor a business account vs personal account. But this is still a common debate amongst users. Search “business profile limits reach” in Google and you’ll see lists of Reddit threads from people who believe their reach is suffering from a business account. This may stem from the fact that private accounts can sometimes see higher engagement because of that “request to follow” option. Having to ask to view content (asking to... --- ### Wedding Hashtags For Instagram: 100+ Ways To Hashtag "I Do" > Ready for your content to be discovered on Instagram? These wedding hashtags for Instagram will help you target your audience and grow your account. - Published: 2019-07-30 - Modified: 2021-12-29 - URL: https://markitors.com/say-i-do-to-these-wedding-hashtags-for-instagram/ - Categories: Digital Marketing Whether you recently got engaged and can’t wait to share the news with the world or you’re in the wedding industry, wedding hashtags for Instagram are a great tool for research, getting more eyes on your posts, and reaching potential clients. There’s a lot of planning to do between getting engaged and walking down the aisle, and Instagram has become the ultimate research tool to assist with this task, offering access to the latest wedding trends and inspiration. From #bridalhairstyle to #weddingcakeideas, wedding hashtags for Instagram can open up a world of possibilities to make the wedding of your dreams a reality. Instagram uses hashtags to organize content by topics, providing users with the opportunity of discovering real-life content shared by other users such as brides, wedding planners and other people in the industry. This also benefits wedding industry vendors since they can easily target brides in the wedding planning process. If you recently got engaged and are ready to announce it on the ‘Gram, using wedding hashtags for Instagram can also increase your post’s exposure and possibly connect you with these industry vendors as long as these hashtags are used correctly. If you would like to learn more about hashtags, click here for tips on how to do hashtag research for Instagram. We hope you find these hashtags very engaging. Wedding Hashtags for Instagram Bridal Party #weddingparty #bridetribe #bridesquad #bridesmaiddress #bridesmaiddresses #bridesmaidhair #bridesmaidsdresses #bridesmaidmakeup #bridesmaidproposal #bridesmaidgifts #bridesmaidhairstyle #bridesmaidbouquet #bridesmaidstyle #bridalparty #bridesmaid #bridesmaidinspiration Bridal Styling #weddinghair #bridalcouture #bridalhair #bridalhairstyle #bridallook... --- ### How to Make Your Website Appear on the 1st Page of Google > If your website isn't getting the traffic it deserves, it may be because no one can find it. Here's how to get on the first page of Google in 2019! - Published: 2019-07-29 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-get-your-website-on-the-first-page-of-google/ - Categories: SEO Content Think you're missing out on valuable internet traffic to your site? If you're not on the first page of Google, then customers may very well just be walking past your invisible door. We hide dead bodies on the second page. Third page and beyond? Well, why have a website at all? While the truly determined internet users will delve into the depths of a search engine to find the result they're looking for, these people are in the minority. So, how does the typical user find you? When you search for a certain query or "keyword", Google brings up the web pages it thinks are most relevant to your search. For instance, search "small business SEO" and Markitors is sure to be within the first few results. Of course, there are several factors that influence this relevancy, and it may not be as natural and obvious as we'd all care to think. Let's take a look at one of the most effective forms of inbound marketing, Search Engine Optimization (SEO). Here's how to get your website on the first page of Google, explained in simple terms everyone can understand. Tip #1: Optimize your main pages for the web (aka, spread the SEO love) Simply put, SEO is optimizing a web page so that search engines can more easily find it and assign it to certain keywords. Take our example of "small business SEO" and Markitors. Because that's a term that describes our line of business, we'd want to optimize our... --- ### How Do Link Building Services Work? A Beginner's Guide > Looking for a guide to link building services? Look no further. We’ve compiled a brief guide to introduce you to the glorious world of link-building. - Published: 2019-07-29 - Modified: 2021-09-27 - URL: https://markitors.com/guide-to-link-building-services/ - Categories: Public Relations So you started a business and you want to learn how to help it grow. You’ve heard whispers about this thing called... link building? But what is it? How do you do it? Will it actually benefit your business? And most importantly, is it free? This article will provide answers to all of your questions about link building, otherwise known as backlinking. Read ahead to learn the ins and outs of this mysterious tactic. A Beginner’s Guide to Link Building Services What is it? According to Moz, link building is, “the process of acquiring hyperlinks from other websites to your own. ” Just as it sounds, it’s the process of convincing, and sometimes bribing, another site to place your site’s URL somewhere on their site. This is somewhat like asking another site for a letter of recommendation. The more reputable the recommender, the better you look. Search engines then use these links to categorize and rank your site. For example, if a popular blogger adds your hyperlink to their blog, a search engine will recognize that you’ve essentially been recommended by the famous blogger, thus pushing your website higher in ranking so that more people will see it. Think of link building like networking--the bigger your network, the more successful you are. How do you do it? There is a wide variety of ways you can go about link building, from content-based link building to broken link building. These tactics are something you can try to do yourself, but it’s... --- ### What to Include in a Digital Marketing Resume > A digital marketing resume should not only pass the 6 second test, but the AI test as well! Does your resume meet all of these requirements? - Published: 2019-07-25 - Modified: 2024-10-10 - URL: https://markitors.com/what-to-include-in-a-digital-marketing-resume/ - Categories: Careers At first, crafting a digital marketing resume seems like a piece of cake. All you have to do is list your education, experience, and special skills. Easy right? Ya... that is until you actually sit down and write it. For years, we have been trying to create resumes that pass the 6-second test by turning to aesthetic layouts and quirky quotes. Although this adds character to your resume, it won't necessarily get your resume to the hiring manager. Why? Hiring managers are no longer the first test we need to pass. As time goes on technology is being integrated into all business processes - hiring included! In fact, many companies utilize AI to scan through resumes and weed out candidates based on specific keywords. So in order to get your foot in the door, you may need to give your resume a makeover. The key to making your digital marketing resume stand out is to include the right keywords, ensure it is easy to follow, and keep it short and sweet. Of course, that sounds far more simple than it truly is! So join me, with a coffee in hand, to learn how to optimize each of these aspects of your digital marketing resume Buzzwords, Buzzwords, & More Buzzwords Every position you apply for will demand a variety of skills, experience, and talent. Because of this, it is important to customize your resume for each job you apply for! Use the job description to determine what skills and experience you... --- ### Web Writing Style Guide: The Balance Between Academic and Creative > You’ve likely developed habits to suit academic and creative writing. Here’s a web writing style guide to help you find the balance between the two! - Published: 2019-07-19 - Modified: 2021-04-18 - URL: https://markitors.com/web-writing-style-guide/ - Categories: SEO Content In high school and college, we were all taught to use particular style guides and citations. For most of us, MLA was our constant companion. For others, APA became their frenemy. I don’t think I’ve ever met anyone who has used Chicago, but I’m sure someone somewhere is familiar with it. On the other hand, many of us were avid creative writers. Significantly, very few of us were probably taught how to write on the web. No matter what kind of writing you prefer (I loved both), you’ve developed habits around them. You religiously cite your sources, you’ve developed a particular tone and voice that give life to your essays and stories, and you abide by strict grammar rules. While none of these are bad habits, it’s important you find a balance between them when writing on the internet. Essentially, writing for the internet is both vastly different and uniquely similar to both academic and creative writing. So what habits should you abandon? Which should you adopt? As both a creative writer and an academic one, I’ve had to learn how to find the right mix of both styles. That’s why I’ve compiled a comprehensive web writing style guide to help you learn how to write well on the internet. Keep reading to learn how! What You Should Know About Web Writing Style Guide Leave the Academic Writing Behind Tone and Voice Remember when you would write those essays, trying to use the biggest words, the most complex sentences, and... --- ### A Day in the Life of a SEO Copywriter: Working at an Agency > Oh, so you what is it exactly that you do? Learn about SEO Copywriter duties by following a content writer through a day in the life of a SEO Copywriter. - Published: 2019-07-10 - Modified: 2024-10-10 - URL: https://markitors.com/a-day-in-the-life-of-a-copywriter/ - Categories: SEO Content Oh, so what is it exactly that you do? As an SEO Copywriter, I encounter this question more times than I’d like to admit. That, or a dumbfounded stare. The truth is that I write content for an array of clients for the internet. SEO copywriting is a specialized form of writing in which the author uses strategic techniques to write for the internet. Through these techniques, the author is able to produce content that ranks high in search engines and attract new customers to a client’s website. Follow me along as I take you through a day in the life of a copywriter and explain the nuances of copywriting in the age of the internet. A Day in the Life of a Copywriter Create Content Strategy First and foremost, a day in the life of a copywriter does not start with a snazzy idea that comes to us in a dream. Depending on the subject matter and the desired end result, a keyword is chosen to target a specific audience. Ahrefs is a valuable tool when conducting keyword research. In this case, we are looking at the keyword "bounce houses. " Keyword research is conducted in order to identify topics and phrases that audiences are researching. We start with a specific phrase related to the subject to lead research. Then, further research is conducted to find valuable keywords that the client can likely rank in a search engine for. Often, tools like Ahrefs or Moz are used in order... --- ### Interview With SaharaCase > This is an interview with SaharaCase, makers of smartphone & tablet protection kits. - Published: 2019-06-21 - Modified: 2021-04-18 - URL: https://markitors.com/interview-with-saharacase/ - Categories: Interviews This is an interview with Peter Babich, CEO of SaharaCase, makers of the phone protection kit. What’s your story? The Beginning Our founders, Peter, Paul, and Tim were born into a large family in the country of Georgia and immigrated to the US in the 1980s. Entrepreneurs from a young age, they carried a spirit of work and innovation into the phone repair industry where they learned how and why phones break. They saw cases that were either protective and bulky, or thin and fragile. They wanted to fuse those two together to create a new breed of phone case. Utilizing their experience and knowledge, they created the SaharaCase Protection Kit. The rest, as they say, is history. What exactly does your company do and who benefits from the service? Experience-Driven Protection Founded by veteran phone repair engineers with practical experience in the hows and whys of phone breakage, SaharaCase offers something truly special: uncompromising device protection in a slim, essential package. Two elements are key to the SaharaCase Protection Kit. The first is a precision-engineered case, featuring targeted protection points to shield the most vulnerable areas. The second is a pane of tempered glass that covers the screen, the most vulnerable component of any phone or tablet. We call this specially-made, laser-cut sheet ZeroDamage Glass. Together, the case and glass make up the SaharaCase Protection. The complete package of total protection. What makes you unique? We take our inspiration from the wild, unexplored expanses of the Sahara Desert. From... --- ### Interview with Interim HR > This is an interview with Interim HR, an HR Staffing Agency & Contract Recruiter. - Published: 2019-06-21 - Modified: 2021-04-18 - URL: https://markitors.com/interview-with-interim-hr/ - Categories: Interviews This is an interview with Interim HR, an HR Staffing Agency & Contract Recruiter. What’s your story? "As President of Interim HR, I promote a culture and company that really values our employees. We not only promote a work-life balance, but we have instituted a lot of measures to foster this part of our culture. At Interim HR, we offer unlimited vacation time. We often push our employees to take additional days off when we know they are visiting family, have family or friends in town visiting, or simply just want to catch a day game at Wrigley to watch the Cubs. No city is better than Chicago when it comes to the summer. That is why we have instituted summer hours so our employees can enjoy Chicago’s beautiful summer weather and many outdoor activities. As a company, you can often find us outside at Grant Park, at a rooftop bar, or just strolling around the city for a patio lunch together. Even when it is not summer you will find us shutting down shop early to let everyone enjoy a little extra free time and to prevent burnout. To do recruitment, you need to be refreshed and on your “A” game. Our clients and consultants expect and deserve the best from us. " -Daniel Keller "I am the General Manager and have known Dan Keller my whole life. He lived across the street from my parents when I was born. Fast forward 31 years and I joined the team... --- ### Interview with Gatekeeper Press > This is an interview with Rob Price, Founder of Gatekeeper Press, an online self-publishing, editing, and distribution service. - Published: 2019-06-17 - Modified: 2021-04-18 - URL: https://markitors.com/interview-with-gatekeeper-press/ - Categories: Interviews This is an interview with Rob Price, Founder of Gatekeeper Press, an online self-publishing, editing, and distribution service. What’s your story? In college, I was a workout junkie and a personal trainer. I began creating and selling workout programs on eBay which received excellent feedback. The success of these workout programs prompted me to study the publishing industry and eventually self-publish my own workout book. The knowledge I gained publishing and infrastructure I built led me to launch a traditional book publishing company which published other authors. As the industry changed with the proliferation of eBooks and print-on-demand technology, so did our business model. Instead of the publisher taking on all costs, having total control, and receiving most of the proceeds, we began giving our authors 100% rights, proceeds, and control in exchange for publishing services and Gatekeeper Press was born. What exactly does your company do and who benefits from the service? Gatekeeper Press is the world’s premier self-publishing service provider with the largest distribution network in the industry. Authors retain 100% rights, earn 100% proceeds, have 100% control, and work one-on-one with their own publishing professional. Services include Editing, Proofreading, Cover Design, Paperback, Hardcover, and eBook Design and Distribution, Illustrations, Graphic Creation, and On Demand Printing/Drop Shipping with no minimum quantity requirements. What makes you unique? Our service, quality, and terms are unparallelled in all of publishing. Our testimonials speak for themselves. What are you most excited about for the future of your company? We are excited about... --- ### Interview With AVANA Capital > This is an interview with with Sanat Patel, Chief Sales Officer of AVANA Capital, a construction financing company in Phoenix. - Published: 2019-04-19 - Modified: 2021-04-18 - URL: https://markitors.com/interview-with-avana-capital/ - Categories: Interviews This is an interview with with Sanat Patel, Chief Sales Officer of AVANA Capital, a construction financing company in Phoenix. What’s your story? We realized a while back that, unfortunately, the small business community has been grossly underserved by traditional banks. Oftentimes, entrepreneurs can only obtain 50-60% of the funds they need to invest in the real estate required to grow. AVANA Capital was created to provide small-business owners with the capital they need to take their companies to the next level and helps facilitate funding through direct loans or the government guaranteed programs. We’re proud to help companies grow because we understand the valuable role they play in the American job market and economy. What exactly does your company do and who benefits from the service? At AVANA, our name says it all. With ancient Sanskrit roots, the term references someone who is a “preserver” or a “protector,” which we are in many ways. First, we help entrepreneurs start and/or grow their businesses by providing loans that are tailor made for their needs. In doing so we believe that we also help create and maintain jobs all across America and spur growth in local economies. What makes you unique? AVANA's prime objective is to preserve capital and create growth. Hence, our approach to lending is to focus on niche industries where we have deep expertise and understand the risks. We believe it is better to be good at one thing than to try to become an expert in all... --- ### We're Hiring: SEO Content Manager > Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We are looking for a SEO Content Manager. - Published: 2019-04-02 - Modified: 2024-10-10 - URL: https://markitors.com/seo-content-manager/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Fun Facts 1. Google “small business SEO,” and Markitors is on the first page nationwide. 2. We are a small startup in Old Town Scottsdale, located in the heart of Civic Center Park. 3. Our clients range from a helicopter company in Hawaii to a consulting company in London to a print company in Nashville. We have clients all over the world in all different types of industries. Now, for the details. We are looking for a SEO Content Manager. The sole responsibility of a SEO Content Manager is to execute carefully crafted content strategies that drive results for small businesses. Audiences reach the end of your pages without any effort. You write fast and rank high. Gut feeling takes a backseat to structured text. Readers are attracted to the topics you choose, and keywords you use. What’s a day to day look like? Here it is. Create optimized SEO content like blog posts and landing pages Produce premium content like whitepapers, podcasts, ultimate guides, and long-form blog posts Assist Digital PR team with the creation of content like guest posts, infographics, interviews, and expert roundups Coordinate... --- ### An Interview With Generated Materials Recovery > Discover our work on generated materials recovery. Markitors committed to sustainable digital solutions. - Published: 2019-04-01 - Modified: 2023-08-17 - URL: https://markitors.com/generated-materials-recovery/ - Categories: Interviews We recently interviewed Jonathan Cohen, President at Generated Materials Recovery to learn more about industrial recycling services and the story behind waste-reduction business. Based in Phoenix, Markitors shared mutual connections with Generated Materials Recovery and originally thought it was pretty cool that they own the generated. com domain. Here's the interview. What exactly does your company do and who benefits from the service? For more than 20 years GMR has been a creative problem solver for manufacturing and industrial operations, providing reliable solutions to achieve sustainability goals. We make the most of your waste. What makes you unique? GMR focuses exclusively on M&I operations. Unlike the large majority of companies in the recycling industry we are client centric and not commodity sector focused. We are in business to service a client not to buy a certain grade of commodity. What are you most excited about for the future of your company? We love walking the floors of manufacturing facilities and working with new operations and understanding their business. It’s one of the fun things of business. You get to go inside a business and share your expertise. I would say what gets us most excited for the future is helping our clients operate more intelligently and efficiently, and helping them understand all the variables that are part of the recycling equation. We’re big on culture, and love to hear about how other companies operate... especially our own Customers! Do you have core values at your company? If so, what are... --- ### Why We Bought Herman Miller Aeron Chairs For All Our Employees > Chairs are an important workplace element. That’s why buying Herman Miller Aeron chairs was the first step in committing to creating a healthy workplace. - Published: 2019-02-26 - Modified: 2021-06-11 - URL: https://markitors.com/herman-miller-aeron-chairs-employees/ - Categories: Careers We spent one-third of our lives at work. Some of us spend more time in an office chair than a bed. So today’s topic? Chairs. They are one of the most overlooked, undervalued elements of a workplace. Take our startup company for an example. Our first office chairs were a Black Friday deal from Office Max (retail: $119). These chairs were purchased out of necessity (we needed seats for 4 employees), timeliness (Black Friday), and budget (#startuplife). Our second chairs were the highest rated, most economically priced chairs on Amazon (retail: $85). These task chairs were selected out of necessity (we needed seats for 17 employees), because they were aesthetically pleasing to match our office vibe (all white), and budget (#startuplife). While these chairs met our aesthetic expectations, they fell well short of fulfilling basic human ergonomic needs. Which leads us to our recent decision to purchase Herman Miller Aeron chairs (Retail: $1,495) for all of our employees (currently a team of 9). The reasoning is pretty simple and straightforward. We invest thousands of dollars in top-of-the-line computer equipment. Why not invest thousands of dollars in a piece of furniture that has severe implications on personal health and wellness? To be clear: there’s a lot of subsequent questions I’ve had to ask myself since this purchase. 1. Purchasing these chairs is our largest one-time expense we’ve had in our business. By no means is buying a $1,500 chair an easy decision. Was it the right one? 2. I’ve conducted hundreds... --- ### The Ultimate Guide of Instagram Hashtags For Photographers > Ready for your content to be discovered on Instagram? These Instagram hashtags for photographers will help you target your audience and grow your account. - Published: 2019-02-22 - Modified: 2021-12-29 - URL: https://markitors.com/the-ultimate-guide-of-instagram-hashtags-for-photographers/ - Categories: Digital Marketing After spending countless and long nights editing in LightRoom, you’re finally ready for your content to be discovered. Instagram is a marketing gold mine for businesses and it’s an opportunity that many photographers are taking advantage of. In order for your content to be discovered by your target audience, the use of hashtags is a must! Ready to dive into the world of Instagram hashtags for photographers? Let’s get started! How do hashtags work? Picture this: you walk into a library looking for a romance book. What would happen if the books weren’t organized by genre? It would be extremely difficult—and exhausting—to find all the romance book options the library has to offer. Libraries organize books by genre to make your search easier, helping you find the type of book you’re interested in. Similarly, Instagram organizes content by grouping hashtags into categories to facilitate content discovery. When you use hashtags, you’re instantly exposing your content to new audiences that might be interested in the content you’re sharing! How can hashtags help your photography business? Let’s say you’re a wedding photographer targeting engaged couples. You share a post using the hashtag #weddingphotographer. Engaged couples looking to hire a wedding photographer might search for this hashtag and discover your content. Because of this, it’s also important to use location hashtags to target people in your area. For example, if you’re a wedding photographer in Arizona, some ideal hashtags to include are: #azweddingphotographer, #azweddingphotographers, #arizonaweddingphotographer, etc. Other important hashtags to include are the... --- ### How To Use Micro-Influencers For Your Small Business 101 > influencer marketing can seem like a scary place as a small business owner. Learning how to use micro-influencers for your small business is very possible. - Published: 2019-02-18 - Modified: 2021-08-18 - URL: https://markitors.com/how-to-use-micro-influencers-for-your-small-business/ - Categories: Digital Marketing I recently read a Forbes article highlighting the future of Instagram and the future of influencers. It had me thinking about the influencer work we’ve done at Markitors. Our clients are typically smaller businesses so they usually don’t have big budgets or extreme offerings like that of other companies. That being said, we’ve still had great success. I’m here to say small businesses can utilize influencer marketing too! So take a seat because class is in session - here's how to use micro-influencers for your small business 101. How To Use Micro-Influencers For Your Small Business Define Your Goals First things first, if you are a small business you may not have a budget for paid influencer partnerships but you may have something else to offer. From previous experience, in-kind partnerships can be mutually beneficial - especially if the influencer is already a fan of your business/brand or could easily be once they discover you. Not every influencer is right for your business. First, define the goal you want to accomplish. Do you want a local food blogger to try your food and review it? Do you want a fashion blogger to try on clothes at your boutique and do an IG Live of it? Identifying your niche, goal, and the type of influencer you want is extremely important and it cuts down on you contacting the wrong people. Identify The Type of Influencer For small businesses with low budgets, the prime target should most often be micro-influencers. The definitions... --- ### Social SEO: Combining the Power of Social Media and Search Engine Optimization > When social media and SEO come together, it’s a powerful combination to propel your business forward on the internet. Learn more. - Published: 2019-02-13 - Modified: 2021-08-18 - URL: https://markitors.com/social-seo-combining-the-power-of-social-media-and-search-engine-optimization/ - Categories: Digital Marketing Social media is important for companies to utilize for branding. Being on a social media platform and using effective social media strategies can help expose your business to a wider audience. Search Engine Optimization (SEO), on the other hand, can boost a website’s ranking and in turn increase visitor count and potential leads for a business. When social media and SEO come together, it’s a powerful combination to propel your business forward on the internet. How do you do that exactly? Like I mentioned earlier, social signals and SEO interact. This combination of optimized content and social media platforms to promote to a wider audience is called social seo. Markitors found the importance of social SEO, which is why we pivoted our business accordingly, specializing in these two areas. Do social signals affect ranking in a search engines results page (SERP)? The short answer is no. To elaborate, a website’s ranking can be impacted by social media if your audience can access your sites via a link for example and if you set up your site in a way that a visitor can easily share your content. However, the ranking is not affected the way a link to the website does where the site authority increases. In 2010, the former head of Google’s web spam team, Matt Cutts, stated in this video that Google does take into account links from social media platforms like Facebook in ranking. Then in this video made later in 2014, Cutts said that those links... --- ### Interview With Paul Boca of Corporate Job Bank > Curious how Corporate Job Bank became the #1 staffing agency in Phoenix? Their founder breaks down just how he did it in our latest interview! - Published: 2019-02-13 - Modified: 2021-04-18 - URL: https://markitors.com/interview-with-paul-boca-of-corporate-job-bank/ - Categories: Interviews We recently sat down with Paul Boca the CEO of Corporate Job Bank, a prominent staffing agency in Phoenix. With over 30 years of experience, they have proven to be industry leaders in the staffing arena. Curious how he did it? Keep reading to find out! What’s your story? After a decade in the clothing business, I began searching for another challenge. In 1985, a few friends in the mortgage and banking industry needed some assistance finding employees for their growing businesses. Using “old-fashioned” recruiting, word of mouth and networking, I was able to meet this incredible task, which developed into starting my own staffing company. Over 30 years and several hundred thousand placements later, Corporate Job Bank Personnel Services has been voted the #1 employment agency in Arizona for 2 decades in a row. This honor wasn’t received because the company is the largest or has the best prices, but because of its hardworking and dedicated staff, professional ethics and integrity. The core of the company’s business foundation is built solely on the relationships it develops and nurtures with its customers and candidates, all contributing to Corporate Job Bank’s doors remaining open while continuing to grow in a fast-paced job market that has experienced many ups and downs. What exactly does your company do and who benefits from the service? Corporate Job Bank bolsters Arizona’s workforce in making connections, gaining experience and obtaining lasting placements with incredible local and international companies. Our clients benefit from our full scope of... --- ### Social Media Lead Generation: Pinterest > Maximize your Pinterest presence with our social media lead generation tips. Expand your business reach. - Published: 2019-02-08 - Modified: 2023-08-17 - URL: https://markitors.com/social-media-lead-generation-pinterest/ - Categories: Digital Marketing Upon first thought, Pinterest seems like the app you visit when you need a great DIY project or a recipe for chicken parmesan. For years it has occupied people's’ minds as a “mommy blogger app”, but I am here to tell you that it is so much more! With approximately 70 million users, Pinterest is a lead generation goldmine. In addition to their high user volume, Pinterest users spend far more money on the app than shoppers on Facebook or Instagram. With statistics this strong, it is hard to ignore the sales power Pinterest has to offer. The key to their advantage lies in their simple UX design that generates both direct and indirect leads. But how does a small business go about leveraging this platform? Keep reading to find out! Generating Direct Leads Direct leads are fairly self explanatory! Leads of this nature occur when your content directs a visitor to a page on your website where they can fill out a contact or order form. Pinterest is a great platform to generate these leads because users are searching for your products with intent. In other words, they aren’t mindlessly scrolling to pass time. For example if I was attending a summer wedding but didn’t know what to wear, I may search the phrase “summer wedding outfit”. The “pins” generated by Pinterest’s algorithm will include a variety of dresses and accessories one can further filter by tags. After reviewing the results, one can click on your pin and be... --- ### Content Marketing Mistakes That Can Ruin Your Brand > Avoid common content marketing mistakes with Markitors' insights. Protect and grow your brand online. - Published: 2019-02-05 - Modified: 2024-10-10 - URL: https://markitors.com/content-marketing-mistakes-ruin-your-brand/ - Categories: SEO Content You don’t have to be an editor at the New York Times to have had this experience: You’re exploring a cool, new brand for the first time either on social media or a crisp website. Then BAM. It hits you out of nowhere. You squint and reread the sentence just to make sure. But nope, it’s still there—a big, fat typo. Maybe you’re a more laid-back kind of person and shrug it off to continue on your brand discovery journey. However, for the more finicky Freds out there, the brand’s image takes a hit in your book. Would you trust a company that doesn’t even give a second look over one of its most important marketing elements? Content marketing is undoubtedly powerful. Whether you choose to tackle your strategy with landing pages, blog posts, case studies, or a mix of them all, the result (when done right) is a boost to search visibility and customer value. And when it comes to advertising in general, content is king over traditional paid advertisement for lead generation. Around 70% of web users would rather learn about products through organic content, than through paid ads. If not approached correctly, however, content marketing can be a double-edged sword. Unhelpful, thin content or writing for the wrong audience doesn't add much value to your company. Or worse—a sloppy job can negatively change reader’s perceptions of your brand. These are just a few common content marketing mistakes that can easily taint your company brand. Typos, Misspellings, and... --- ### The Best Time to Post on Instagram > You have the perfect post and the perfect set of hashtags. But, as they say, timing is everything! Here's how to find the best time to post on Instagram. - Published: 2019-01-07 - Modified: 2021-12-29 - URL: https://markitors.com/the-best-time-to-post-on-instagram/ - Categories: Digital Marketing - Tags: social media, social media agency, social media management, social media marketing, social media monitoring You’ve been there before: You have a beautiful photo, an attention-grabbing caption, and the perfect set of hashtags. But, as they say, timing is everything, especially if you want to maximize your reach. Wondering what the best time to post on Instagram is? Let’s dive in! There are many articles out there that contradict each other regarding the best time to post on Instagram. Some say to avoid the weekends when most users are out and about, while others believe that weekends are the best time to post. Most sources do coincide on: Posting around 12:00 pm, when most users are taking their lunch break Posting after 5:00 pm, when most users are out of work Although this is somewhat accurate, optimal posting time can vary depending on YOUR audience. Every audience is unique, which is why they will be active at different times of the day or night depending on their time zone. So, to keep it simple, I recommend using a tool provided by Instagram itself: Instagram Insights. Instagram Insights is a free tool that everyone interested in growing their audience should take advantage of. What Do I Need to Access Insights? Anyone can have access to Instagram Insights by converting your account to a business account. Here’s some more information on Insights: You don’t need to own a business or company to switch to a business account There’s no minimum amount of followers required Instagram does require a minimum of 100 followers to be able to provide... --- ### 10 Techniques for Creating Top Google Text Ads > With great Google ads, you can increase your quality scores and CTRs. In addition, you can improve your conversion rates and overall performance. - Published: 2019-01-03 - Modified: 2021-08-18 - URL: https://markitors.com/10-techniques-for-creating-top-google-text-ads/ - Categories: Digital Marketing With great Google AdWords ads, you can increase your quality scores and click-through rates. By designing top Google text ads, you can improve your conversion rates and overall performance. It can also help you reduce your costs per conversion and maximize your marketing budget. Here are 10 techniques for creating google text ads. Create Organized Campaigns The first step is to organize your campaign by grouping keywords into ad groups. You want to separate the keywords into the best campaigns possible. Basically, you need to break down all of your keywords into relevant, organized groups. If you just have dozens or hundreds of keywords in a single group, you will not be able to create Google ads that really perform because you will not have a relevant ad for every keyword. Make at Least 3 Ads in Each Group You also need at least three ads in each ad group. Google will automatically choose the top-performing ads. They will choose the relevant ad that delivers the best results. You can test out different landing pages and descriptions with these groups. Capitalize Every Letter of Each Word This simple step involves capitalizing every single word in your Google text ads. This best practice helps your ads get more clicks because it makes your ads stand out. Here are some examples of Google ads for chiropractors. Use Your Ad Keywords in the Ad Next, make sure that you use the ad group keywords when you create the AdWords ads. This ensures that... --- ### The Skinny on Thin Content > You can implement a variety of SEO tactics, but what’s the point of optimizing when the content is thin? Learn more about this issue adn how to fix it. - Published: 2018-12-30 - Modified: 2021-04-18 - URL: https://markitors.com/the-skinny-on-thin-content/ - Categories: SEO, SEO Audit, Technical SEO Many factors contribute to a website’s ranking in a search engine. That’s where SEO strategies come in so you can get a leg up on the competition. We want to make sure that your hard work is smack dab in the first page of Google search results, right? One of the key components in achieving Google search domination--I mean, high search rankings is to have good content. Yes, you can implement a variety of SEO tactics like making sure your page loads quickly and that you use relevant keywords, but what’s the point of optimizing when the content you are optimizing for is of low-quality. Before you get mad at me, Google agrees with my sentiment. Their goal is “to give people the most relevant answers to their queries as quickly as possible” with their search engine. So on February of 2011, they released Google Panda in the U. S. Nothing is more frustrating than getting irrelevant and spammy pages in your results. The Panda algorithm was Google’s solution to combat this problem by lowering the rankings of entire sites, not just pages, with poor content. What is low-quality content? In order to avoid being penalized by the algorithm, it’s best to know what Google considers “bad content. ” "Bad content" has less to do with your personal opinions, like the think piece you wrote on the moral decay of millennials due to their high rates of avocado toast consumption and obsession with taking pictures of said avocado toast, and... --- ### Best Digital Marketing Certifications For Digital Marketers > There is a lot to learn when diving into the digital marketing field. That’s why we broke down some of the best digital marketing certifications. - Published: 2018-12-27 - Modified: 2021-08-18 - URL: https://markitors.com/best-digital-marketing-certifications-for-digital-marketers/ - Categories: Digital Marketing The bustling world of digital marketing is a hot field to jump into. Because of this, it’s also extremely competitive and it can be hard to stand out of the crowd. A lot of people can figure out digital marketing tactic on their own but becoming a digital marketing expert is a completely different story. But there are ways to jumpstart your knowledge and set you apart from the crowd, say hello to some of the best digital marketing certifications. Google AdWords Certification Search advertising is a huge part of digital marketing. Getting your Google Adwords certification is a great way to dip your toes into the online advertising world, get to know Google and stand out from other digital marketers. There are a few different assessments within the Google Adwords certification. To earn your Ad search certification, you’ll need to pass the fundamentals assessment and the search advertising assessment. There’s also a display assessment to earn a Google Ads Display certification. You’ll need to earn an 80% on any google assessment to pass. Facebook Blueprint The Facebook Blueprint exam is the only approved exam from the Facebook platform. This informative test is the best way to learn this highly unique advertising platform. The Blueprint exam is a very rigorous process. The exam is timed and a proctor must watch you while you take it. Thankfully, Facebook has learning modules to work through to help you prepare. Like AdWords, the exam consists of two parts to pass before receiving certification.... --- ### 5 Tested Link Building Strategies That Actually Work > Google "small business SEO" and you'll find Markitors on the 1st page of search results. Learn about our tested link building strategies that work. - Published: 2018-12-22 - Modified: 2024-10-10 - URL: https://markitors.com/link-building-strategies-that-work/ - Categories: SEO Audit Link Building Strategies You're doing link building at scale, but you don’t want to put all your eggs in one basket. What are good link building strategies to adopt? Let's assume that you've tried the standard broken link building. You have a brand that is smaller, so unlinked mentions isn't really a thing. You're in a super competitive industry, so you have had very little success with the skyscraper technique. You're struggling to find something worthwhile and to do at scale. What do we suggest in regards to link building strategies? Here are five tested strategies we've found to work well. 1. Revisit the skyscraper technique You may have written this technique off because of very little success. But, the skyscraper technique works. The process is simple. 1. Find an outdated piece of content. (Identify weaknesses) 2. Find everyone who is linking to the outdated piece of content. (Determine if the quality and quantity of referring domains is high enough to pursue) 3. Create a more up to date and valuable piece of content. (Emphasis on valuable) 4. Ask everyone linking to the old content to link to the new content. (Using a template) 5. And, message everyone in the new content that they been mentioned. (Again, using another template) When the skyscraper technique works, it turns into one of our best SEO case studies. I'm continually amazed at the results that a well executed skyscraper campaign is able to do for a newly launched site. Here's more information about... --- ### Eyebrow Microblading Training & Lash Training: Interview with Vanessa Molica, owner of The Lash Professional & Ink Defined > Markitors recently had the opportunity to catch up with Vanessa Molica, owner of The Lash Professional, an eyelash extension training and supply company, and Ink Defined, an eyebrow microblading training company that also sells microblading supplies. - Published: 2018-12-21 - Modified: 2021-04-18 - URL: https://markitors.com/eyebrow-microblading-training-lash-training-interview-with-vanessa-molica-owner-of-the-lash-professional-ink-defined/ - Categories: Interviews Markitors recently had the opportunity to catch up with Vanessa Molica, owner of The Lash Professional, an eyelash extension training and supply company, and Ink Defined, an eyebrow microblading training company that also sells microblading supplies. Vanessa's story is sure to inspire and teach you a few things about running your own business and how marketing can help. Check out what Vanessa shared with us about The Lash Professional and Ink Defined below! We want to learn more about your background. Can walk us through the journey to where you are today? Thirteen years ago, my girlfriend was competing in pageants and she added eyelash extensions to her beauty routine. They were beautiful, and I wanted them. All of our friends wanted them. The thing was, they were expensive, so none of us were able to actually get them. I was bummed, but It also got me thinking. You see as a committed strip lash girl I just knew eyelash extensions would be a big thing once they were affordable. I learned how to apply eyelash extensions that year and started my career in the lash industry. I was hooked. And I was hooked on my vision. I was so hooked that the last 13 years were a complete blur of eyelash extensions. Throughout those 13 years, I opened 6 successful lash salons and created my very own lash and permanent makeup brand. I guess you can say I was right, lash extensions did become a big thing. And, hey,... --- ### Dear Recent Graduate > So you got yoru degree and turned your tassel, but what now? Learn about post graduate life from a recent graduate herself! - Published: 2018-12-19 - Modified: 2021-04-18 - URL: https://markitors.com/dear-recent-graduate/ - Categories: Careers Dear Recent Graduate, Congratulations, you made is through your undergraduate degree! All those late nights, memorable group projects, and hefty Starbucks bills paid off. Once the celebrations have concluded and posting graduation pictures is no longer exciting, it will hit you. “So this is adulthood? ”. The transition can be difficult, and everybody faces it- so don’t feel alone! The key to getting over this “awkward turtle phase” is quite simple. Treat life like a 300 level course, and treat this article like a dependable Rate My Professor review. Continue Setting Goals If there is anything I have learned in my first four months in the workplace, it is the importance of setting goals! If you don’t set both long and short term goals for yourself, you will never grow professionally. Luckily at Markitors, we implement a level system that supports growth professionally and academically. We receive promotions and raises based on completing certain certifications, audits, and deliverables. Not only does this keep me and my coworkers motivated, but it keeps us working towards something! If your workplace doesn’t have a system like this- make one! No one handed you a formula to succeeding in your capstone, so why do you need one now? Figure out what your long term goal is and what are the steps you need to take to get there. Most importantly, put it into action! Sketch yourself out an action plan and continue to update it- think of it as the blackboard to your life.... --- ### How to Study for Facebook Blueprint (and What Not to Study) > Confused on what to study for the Facebook Blueprint Certification? Here are a few tips on what to focus so you're more confident walking into test day. - Published: 2018-12-18 - Modified: 2021-08-18 - URL: https://markitors.com/how-to-study-for-facebook-blueprint-and-what-not-to-study/ - Categories: Digital Marketing Of all the exams I’ve taken in my life, the Facebook Blueprint was by far the most mysterious and vague to prepare for. Because all participants must agree to a Non-Disclosure Agreement before taking it, information on the web is scarce. Few would risk spilling the specific, mysterious contents of the exam for fear of the several penalties. And while Facebook seems to provide a fairly comprehensive study guide full of interactive modules and practice questions to prepare, the format and content of the exam itself may leave even the most primed individuals scratching their heads. The Facebook Blueprint Exam is the equivalent of having a professor tell you to memorize an entire textbook and gain six months of hands-on experience in order to adequately prepare for 50 questions that look completely different than anything in the textbook. Every other question on the Blueprint exam felt like an exhilarating "YOLO" guessing moment. In the end, I managed to pass both the Facebook Advertising Core Competencies and Facebook Certified Planning Professional exams. Here’s what I did to prepare and study for the Facebook Blueprint (but described vaguely, because NDA). Preparing for the Facebook Blueprint The questions make up the meat of the exam and dictate what you should study. My summarized thoughts are that Facebook intends the exam to test how well you’re able to put all your Facebook Ads knowledge together to execute best-practice in campaigns. You won’t be tested on vocabulary or how the Ads Manager platform looks, necessarily.... --- ### Executive Recruiting with The Recruiterie: an Interview with The Recruiterie Founder Jon Schneider > We interviewed our client, Jon Schneider at The Recruiterie, to get his take on executive recruiting and building a small business. - Published: 2018-12-12 - Modified: 2021-04-18 - URL: https://markitors.com/recruiting-with-recruiterie-an-interview-with-jon-schneider/ - Categories: Interviews Feature Interview with The Recruiterie We recently interviewed Jon Schneider from The Recruiterie to learn more about executive recruiting and why he started his business. What’s your story? I have been in the recruiting industry for nearly 20 years. As one of the founding members of an employment website (Jobing. com), I have worked closely with managers, business owners, and literally thousands of candidates. I have personally hired sales, marketing, operations, recruiters, and various support positions myself. I have built businesses and grew the internal teams to do so. I have years of direct recruiting experience and have built strong relationships within the recruiting and HR communities. I have seen the good, the bad, and the ugly in the industry, and I’m determined to change the way we look at recruiting and search services. The Recruiterie launched in early 2017, and the approach is very straightforward, mindful and transparent with hiring clients. I feel it’s a model based on the things I’ve learned over the past 20 years. I ask questions to uncover what it is they are truly looking for - sometimes challenging clients to dig deeper. We paint a very realistic picture to candidates about the opportunity, the organization, the level of responsibility, and a day in the life of that position. We build long-lasting relationships with clients and candidates, establishing trust on day one, and building upon that foundation for years to come. The more I work with my clients, the better I come to understand who... --- ### Instagram Layout Ideas That You Haven’t Seen a Million Times > Your Instagram feed is as important as your first impression or your handshake. Make a lasting impract with one of these Instagram layout ideas! - Published: 2018-12-12 - Modified: 2021-12-29 - URL: https://markitors.com/instagram-layout-ideas/ - Categories: Digital Marketing Let us paint a scenario. You're lounging lazily on the couch with your phone inches away from your face, nose deep in Instagram. You come across a new profile, mesmerizingly designed, and you're hooked. Next thing you know, you've been scrolling for what seems like hours, you have forgotten what time it was, and you look around frantically to see if anyone witnessed you enter a parallel Insta-universe. "Instagram stalking" at it's finest. But, since when did Instagram stalking get such a bad rep? As a small business, creative, or blogger, isn't that what you want? After all, more Instagram stalking leads to more engagement. Whatever the case, in order to catch attention and deliver an experience worth stalking, your Instagram feed might need a makeover. So without further hesitation, let's gets started with some creative Instagram layout ideas! Instagram Layout Ideas Pretty & Pastel Feminine, Airy, and Light-hearted If San Francisco’s Ice Cream Museum and soft-colored Parisian buildings are your aesthetic, a gentle pastel color scheme is your cup of tea. For VSCO users, try out this filter combination: Filter T1 (+6), Exposure (+3), Contrast (-2), Saturation (+3), and Tint (+3). Pastel Inspiration by @candypastel Desert Minimalism Earthy, Fresh, Modern Desert-hues contrasted against a white backsplash creates texture and intrigue in it's most true form. If you are a watercolor-enthusiast or live in the heart of the desert, this color palette has your name written all over it. To achieve this look, the first step starts with the proper... --- ### What Makes The Perfect Guest Post > In the world of white hat SEO, there are a few tactics to take. In this post we discuss Guest Posting, and how to put together the perfect Guest Post. - Published: 2018-12-10 - Modified: 2021-04-18 - URL: https://markitors.com/what-makes-the-perfect-guest-post/ - Categories: SEO Audit SEO Recipes - What Makes The Perfect Guest Post Hello again! Welcome to another episode of “Krista talks about SEO” with me, Krista Grenier, your friendly neighborhood digital marketing manager. Today we will be discussing one of the White Hat SEO techniques that I touched on in my last blog post, Guest Posting. Guest Posting as a definition sounds super easy. Write a blog post about the topic of your choosing (preferably with some links back to your site in it) and get someone to publish it. Easy business, right? I am here to tell you folks, that this isn’t necessarily the case. Coming up with original blog post content ideas can be difficult. Actually writing the post (especially when you’re not an expert on the topic) can be difficult. And last but certainly not least, getting site owners to actually respond to your content ideas seems almost near impossible. Looking for the exit door of this strategy? Not so fast. While Guest Posting can often feel like the insurmountable task, I am here to tell you today that I have a some tips (my recipe I like to call it, it’s nearing the holidays and I am very into baking). So sit back, relax, and let’s discuss how to effectively guest post! Step 1 - Angles AKA Should You Be Writing This? When my team and I would brainstorm how we wanted to tackle our backlinking goals, we would often separate sites up by angle, or, topic. This might... --- ### How To Market a Psychic Business > We received an inquiry from a LGBT spiritual healer asking about how to market a psychic business. Here were our tips on how she could effectively market. - Published: 2018-12-04 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-market-a-psychic-business/ - Categories: Industries Dear Markitors, I'm looking to market a psychic business to the lgbt community by the use of social media marketing/advertising. I'd love to hear what services you have to offer that may help. cheers, Kim Hi Kim, We don't offer marketing services to psychic businesses. However, there are a few tips we can offer in regards to how to market a psychic business. How do you successfully market a psychic business locally? And specifically, for the LGBT community? Well, here’s some ideas on how to market a psychic business. 1. Identify Meetup Groups. If one doesn’t exist, start one! Something like LGBT of CITY NAME. Or, "Spiritual Healers of CITY NAME. " 2. Sponsor email campaigns. Find a Meetup group, or another local LGBT organization and see if they would be interested in sending a sponsored email campaign on your behalf. Ask them what their list distribution is (how many people the email is sent to), and what their costs are for sending the campaign. Don't pay anything more than $0. 10 per recipient. If the list is 500 people, offer $50. 3. Identify Facebook Groups and participate in discussions. Again, very similar to finding Meetup groups (or, even LinkedIn groups). If you do this, update your profile to clearly identify your profession. That way, you’re the LGBT Psychic in addition to Kim. 4. Moz Local. Buy the $99 / year package and update your information. This ensures your physical location will be listed on prominent local directories. We've found... --- ### Convertkit vs Mailchimp: Pricing, Analytics, & Features > Are you trying to decide which email marketing platform is best for your business? Check out our comparison of Convertkit vs Mailchimp! - Published: 2018-11-30 - Modified: 2021-08-18 - URL: https://markitors.com/convertkit-vs-mailchimp/ - Categories: Digital Marketing Mailchimp and Convertkit are two of the most popular email marketing platforms for small businesses, startups, and bloggers. But which one should you choose? We hope this article on Mailchimp vs Convertkit can bring you a step closer to deciding! Pricing Mailchimp is priced so attractively that it becomes a no-brainer for small businesses and startups that operate with a shoestring budget. It has a forever free plan where you pay $0 and can send up to 12,000 emails to 2000 subscribers. More subscribers? No problem. Just hop on to the next level which is $10 per month. < MC Pricing> Convertkit offers a free trial for 14 days, and after that it is priced at $29 per month. If you are working on a tight budget, Mailchimp is the winner here, hands down. However, price isn't the only thing that matters- so you need to consider other things before making a decision. < CK Pricing> Automation Mailchimp offers basic automation such as triggering an autoresponder sequence when a subscriber joins the email list. There are pre-designed automations with defined triggers and timelines or you can build your own custom automations as well for abandoned carts, product retargeting, order notifications etc. The automation builder makes it easy to build the required automations. < MC Automation 1> < MC Automation 2> Convertkit offers some elaborate automations to make your marketing campaigns run on steroids. They have some prebuilt powerful automations that you can use to send timely and targeted content to... --- ### The Benefits of Working Remotely > Are you considering working remotely? Here are a few benefits our Digital Marketing Manager Joey has received from working remotely. - Published: 2018-11-30 - Modified: 2021-04-18 - URL: https://markitors.com/the-benefits-of-working-remotely/ - Categories: Careers Work from a coffee shop, from your bed, or even answer emails while sippin’ a cold drink at the beach-you have all heard the great benefits of working remotely. I am here to tell you the rumors are true and it is amazing. You have the opportunity to recharge from the comfort of your own home, or wherever you might be for that matter. Here are a few benefits I have received from having the opportunity to work remotely. My Work Significantly Improved Since I have been able to work where I am most productive I feel like the kind of work I create is far better than when I’m in the office. I believe this is due limiting the number of distractions I’m facing at work. It can be mentally draining when you are constantly trying to block out all the distraction at work, so avoiding them altogether has been amazing. I can feel myself relax and focus more on the tasks that I have to get done each day. Perfect For When You Need a “Vacation” At my office our CEO lets us take vacations with the understanding that some of those days you can have the option to work remote. This allows us to enjoy our time with family and friends knowing that we are getting our work done. Just last week I was in NYC for Thanksgiving and was able to work four out of the nine days I was out of town. I noticed that... --- ### Social Justice On Social Media > Should I be posting about my political beliefs? As someone who works in and has studied social media for years, I think I finally have an answer. - Published: 2018-11-23 - Modified: 2021-08-18 - URL: https://markitors.com/social-justice-on-social-media/ - Categories: Digital Marketing I am writing this post just two hours after casting my ballot in the midterm elections. As I proudly wear my “I Voted Today” sticker on my chest, I am thinking about the role social media played in my decision to vote today. For the past few weeks I have seen my friends, favorite brands, and celebrities posting on multiple platforms encouraging me to vote. Although I would have voted even without the influence of social media, a part of me wonders if I would have been as passionate about voting without them. I think this begs an important question for businesses of all sizes, “Should I Be Posting About My Political Beliefs? ” As someone who works in and has studied social media for years, I think I have finally come up with an answer. So... Should I Do It? People follow, and more importantly engage with, brands that they identify with on a deep level. Examples of this “deep level identification” range from Patagonia’s environmentally friendly production to Dove’s self esteem project. These brands, in addition to others with great social media presence, have one thing in common: consistent branding. Branding is so important, especially online, because it is the narrative that your customer’s will associate with every aspect of your business. If anything you do (or post) is not in line with the image you have painted in your customers’ minds, it will be interpreted as inauthentic. So when it comes to posting politically motivated content, I... --- ### Best Keyboard Shortcuts Every Digital Marketer Should Know > As a digital a marketer, your time on the computer is valuable. Check out the best keyboard shortcuts to save time and increase efficiency. - Published: 2018-11-20 - Modified: 2021-08-18 - URL: https://markitors.com/best-keyboard-shortcuts-every-digital-marketer-should-know/ - Categories: Digital Marketing As a digital a marketer, you know your way around a computer. But what if there were a few tricks to save you and your hands some time when you’re typing? Say hello to the ultimate list of best keyboard shortcuts every digital marketer should know. These simple keyboard shortcuts are efficient, save time and they may even impress your coworkers. Note: these keyboard shortcuts work best on Apple computers. Best Keyboard Shortcuts Copy Highlight your text and perform this shortcut to copy your text. Command + c Paste Tap your cursor in the desired area and do this shortcut to paste. Command + v Paste without formatting Paste the copy you want without the font styles or bullet points. Get a clean paste with: Command + shift + V New Tab Open a new tab within your existing window. Command + t New Window Open a separate internet window. Command + n Emoji Keyboard Say goodbye to the copy and paste. Insert your favorite emojis anywhere with the emoji keyboard. This is probably one of the best keyboard shortcuts, especially if you’re working with social media copy. Control + command + shift Registered Symbol Put the registered mark ® next to registered companies or products easily. This is extremely useful for writing ad copy in Adwords. Option + r Trademark Symbol Similar, don’t miss a beat by using the trademark symbol ™ keyboard shortcut. Option + 2 Page Refresh Save that cursor trip to the top of the page... --- ### SEO Keyword Research Tips: How To Choose Keywords For SEO > Learn how to choose keywords for SEO with these six SEO keyword research tips from Markitors, a SEO company that ranks #1 for "digital marketing company." - Published: 2018-11-17 - Modified: 2024-10-10 - URL: https://markitors.com/seo-keyword-research-tips/ - Categories: SEO Audit SEO Keyword Research Tips Here's the six SEO keyword research tips we'll cover in this post to help you choose keywords for SEO: Where do you currently rank? Which keywords convert? Which keywords have volume? What keywords have value? What's the content idea? Who creates the content? Let's go for it. Goals for SEO Keyword Research Before diving to choosing keywords for SEO, let's start with why you're creating SEO content in the first place. The goal of creating SEO content for your business is really simple: create value. We define "value" in two ways. 1. Equivalent Cost. How can you define the value of traffic? By analyzing the equivalent cost of monthly traffic from PPC. In other words, if you paid via PPC for those clicks instead of ranking organically for your keywords, what would that cost? This helps us assign a dollar value to inbound search traffic. 2. Conversions. Move beyond the hypotheticals. What keywords are going to produce sales and leads? With this goal in mind - to create valuable SEO content - the ability to choose keywords for SEO becomes much easier. SEO Keyword Research Tips Now that we've defined why we're creating SEO content, let's dive into our SEO keyword research tips. All of these tips are simply questions that inspire keyword research to be performed. For this example, we'll use our own company: Markitors. 1. Where do you currently rank? What do you think of when you hear the name Michael Jordan? Or McDonald's?... --- ### Aweber vs Mailchimp: Pricing, Analytics & Features > Aweber vs Mailchimp. Two similar email marketing platforms. Compare pricing, analytics, features, and more to select the best platform for your business. - Published: 2018-11-14 - Modified: 2021-08-18 - URL: https://markitors.com/aweber-vs-mailchimp/ - Categories: Digital Marketing Aweber vs Mailchimp Mailchimp and Aweber are both great email marketing services, however you just need one. In this article, we compare Aweber vs Mailchimp to help you decide on an email marketing platform. Aweber vs Mailchimp Pricing Mailchimp has undeniably one of the most attractive pricing options in the market. Its startup plan does not cost you anything and you can jump right in. You can have up to 2,000 contacts and send up to 12,000 emails in a month with the starter plan. For businesses starting to build their email list from scratch, this is an excellent option. Aweber has a free 30 day trial after which you have to choose a pricing plan depending on how many subscribers you have. For up to 500 subscribers, the pricing starts at $19 per month and it goes on to $149 per month for 25,000 contacts. Above that and they offer you custom pricing options. All plans allow unlimited emails. Aweber vs Mailchimp Features Mailchimp comes with hundreds of custom template options which make creating eye-catching emails a breeze. You can design the form from scratch or use their very intuitive drag and drop interface. Mailchimp allows you complete control over the look and feel and layout. Aweber seems to prefer that you use their predesigned templates and they offer over 700 templates to pick from, which can take you a while. Steering away from the template may also require a little bit of hacking to get things working as... --- ### Backlink Outreach Tips: Link Building Etiquette > Master the art of backlink outreach with Markitors' tips for successful link building. Improve your SEO today. - Published: 2018-11-13 - Modified: 2023-08-17 - URL: https://markitors.com/backlink-outreach-tips-link-building/ - Categories: SEO Audit We’ve all heard the saying that anything worth having takes work; unsurprisingly, this also applies to link building. The best backlinks are worth a little research and thought, and reap positive results. If the responses to your link building efforts have stalled, it may be time to take another look at your outreach approach. Take note of these backlink outreach tips and avoid common back link faux pas to get the most out of your outreach. Mutually Beneficial How can the website benefit from linking to your product, service or guide? This is one question that every link builder should ask themselves when approaching an editor or domain owner for a backlink. Yeah, it’s great that your Google ranking may improve, but what do they get out of the deal? After all, they have to take time out of their day to correspond with you and link to your site. Make the offer good so tantalizing that they jump at the offer, or at least understand the reasoning of why they should add a hyperlink to your site. Don’t just ask, sell the idea. This isn’t Facebook where you can link up with ‘friends’ en masse. Find what makes your product great, and use that to your advantage to pitch a meaningful offer that will add value. Can your guest post provide a unique and fresh take on a topic? Will a link to your site add credibility? These are all things you should consider when conducting link building outreach.... --- ### Constant Contact vs Mailchimp: Pricing, Features & More > Compare Constant Contact vs Mailchimp with Markitors. Choose the right email marketing tool for your needs. - Published: 2018-11-12 - Modified: 2023-08-17 - URL: https://markitors.com/constant-contact-vs-mailchimp/ - Categories: Digital Marketing Constant Contact vs Mailchimp Mailchimp and Constant Contact are both highly popular options for email marketing. They both have noteworthy features and can seem pretty similar. It can be confusing when you’re trying to decide which one to pick for your email marketing needs. Let's compare both tools to give you a detailed side-by-side comparison to help you pick the right email platform. Constant Contact vs Mailchimp Pricing Mailchimp has a forever free plan for up to 2000 users. This is hard to beat especially if you are a small business with a small email list or a newcomer who wants to learn the ropes without investing too much. You can send up to 12,000 emails per month for free and will have access to email support during the first 30 days. Multiuser accounts and all marketing automations such as welcome emails, product recommendations, order notifications etc. are included in the free plan. When your email list grows above 2,000, you can opt for either a $10 or $199 per month plan depending on how much advanced segmentation and tweaking of the email list you need. For most users, the $10 plan would be more than adequate. The low pricing makes Mailchimp one of the most affordable options in the market. Constant Contact is free for the first month with all the bells and whistles, but after the trial period the pricing starts at $20 per month for up to 500 contacts. For up to 2500 contacts in your email... --- ### How To Use Google Display Network: 11 Best Tips > Learn how to use Google Display Network the right way. With these 11 Google Display network tips, you can start maximizing your conversion rates. - Published: 2018-11-10 - Modified: 2021-08-18 - URL: https://markitors.com/how-to-use-google-display-network-11-best-tips/ - Categories: Digital Marketing 11 Tips on How to Use Google Display Network for the Best Results Learning how to use Google Display Network the right way can help you get better returns. With the right Google Display network tips, you can start maximizing your conversion rates. You ultimately increase the number of leads and the amount of revenue you get from your marketing investment. The Best Tips for How to Use Google Display Network The Google Display Network is known for being one of the largest advertising networks online. Run by Google, this platform allows you to advertise across top websites. Google partners with different websites, so you are able to place your ads on these sites and attract customers. 1. Start Targeting The first step is to understand how targeting works. You are able to target your ads based on search terms, the specific website and more. Before you invest in advertising, figure out the types of audiences or interests that will actually work best for your business. 2. Remarketing Ads This type of ad targets people who have already visited your site. After someone visits your site, your advertisement appears on the next website they go to. This helps to bring potential customers back to your page. (Learn more about Facebook retargeting too) 3. Exclude Off-Topic Websites You can also choose the sites that you do not want to appear on. If you notice that a site is not working well for your ads, exclude it. There is no reason to... --- ### What Makes a Quality Backlink? > What makes a quality backlink? Here are 9 high quality link checks that we go through as a SEO agency to determine whether a backlink is valuable, or not. - Published: 2018-11-08 - Modified: 2021-04-18 - URL: https://markitors.com/what-makes-a-quality-backlink/ - Categories: SEO Audit What makes a quality backlink? It’s a question I’ve had multiple times as we’ve built backlinks for Markitors, our clients, and evaluated spreadsheets from backlink brokers. Fortunately, we’ve developed a backlink checklist to separate the good from the bad (and the ugly! ). The checklist is broken down into sections. I. Site Authority 1. Trust Flow 2. Trust Flow / Citation Flow Ratio 3. URL and Domain Rating II. Page Relevance 4. Topical Trust Flow 5. Content Check III. Site Credibility 6. HTTPS 7. Referring Domains 8. Organic Traffic 9. Moz Spam Score Let’s dive in. Backlink Quality: Site Authority Site Authority establishes minimum quality thresholds on which links are acceptable. Here’s how we identify quality backlinks from a quantifiable perspective. 1. Trust Flow Trust Flow from Majestic is the metric we hold in the highest regard for backlink quality. We feel that it's a metric that is much harder to "cheat" versus metrics like Domain Rating (DR). What is a good Trust Flow score? To Markitors, it's anything that is a 10 or above. However, there are some domains below a 10 that we'll still target because of a high Topical Trust Flow (more on that relevance score below). As part of our link quality check, we analyze each site individually in Majestic using Site Explorer, or use their Bulk Backlink Checker tool. We exclude any sites below our minimum threshold and move on to the next opportunity. 2. Trust Flow / Citation Flow Ratio Our target Trust Flow... --- ### Top CRO Strategies: 6 Conversion Rate Optimization Techniques > Learn about the top CRO strategies and techniques. From split testing to organizing pages, this blog post will boost your conversion rate optimization. - Published: 2018-11-07 - Modified: 2021-04-18 - URL: https://markitors.com/top-cro-strategies-6-conversion-rate-optimization-techniques/ - Categories: SEO Audit Conversion rate optimization (CRO) is the way your website converts visitors into customers and leads. By using these CRO top strategies, you can get more visitors to fill out a contact form, click on a link or buy your product. These strategies help you to grow your business, develop new customer relationships and increase your revenue. Simplify Your Color Scheme One of the easiest strategies is to change the color scheme on your website. You want muted, clean colors. This helps to draw the client's eye to your call to action. You only want a maximum of two to four colors on your page. Basically, you want the call to action to be the main thing that visitors see. Each web page should have one main goal as well as a maximum of two secondary goals. Those secondary goals can also be bright, but they should not be more vivid than your call to action. Declutter Your Page Templates For page templates, you should really focus on having limited options. Again, your template should be designed so that the user focuses on your main goal. One way to do this is to start with a title and then include a quick sales pitch right underneath it. Your call to action should be right below the sales pitch. By setting your site up this way, your visitors can see what you have to offer, click and convert into a paying customer. Some customers might want more information before they convert, so... --- ### Technical SEO For Beginners: 3 Easy Ways To Improve a Website > Technical SEO for beginners can be difficult but there are easy things to do. Learn about improving site speed, website security, and optimizing images. - Published: 2018-11-04 - Modified: 2024-10-10 - URL: https://markitors.com/technical-seo-for-beginners/ - Categories: SEO, SEO Audit, Technical SEO 3 Beginner Friendly Ways to do a Technical SEO Audit on your Website Having an online presence is critical to gain an audience and potential customers for a product or service. Search Engine Optimization (SEO) is a way a website can acquire visitors through techniques that ensure it appears high on the list of search engine results. You can see how important utilizing SEO techniques are now, right? An often overlooked part of SEO, however, is the technical aspect. Many know the techniques of on-page SEO like creating robust content with a good word count and off-page SEO like building backlinks to increase site authority. Technical SEO, on the other hand, pertains to the structure of the website. Your website has to perform well so that search engines can easily crawl your website and its pages to properly index them. Technical SEO can get, well, technical. It’s easy to get lost in the vocabulary and jargon of the website building and maintenance. Especially if you’re a beginner in tackling back-end tasks, it’s easy not to know where to start. Here are three easy ways to get your foot in the technical SEO water. Site speed Think about it this way--what’s the point of having good content when it takes more than 2 to 3 seconds to load the webpage? That length of time might not sound like the longest duration in the world, but I challenge you to take a timer and let it run for several seconds. Would you... --- ### How To Grow Your Email List: Mailchimp Features You NEED To Be Using > Wondering how to grow your email list? Here are the Mailchimp features that you NEED to be using. From Landing Pages to Contact Profiles, learn more. - Published: 2018-10-27 - Modified: 2021-08-18 - URL: https://markitors.com/how-to-grow-your-email-list-mailchimp/ - Categories: Digital Marketing Within the past year, Mailchimp has released a variety of new tools to take your email marketing to the next level. From landing pages to in-depth customer profiles, Mailchimp is expanding its product lineup and YOU will be the one reaping the benefits. Get the inside scoop on a few Mailchimp tools to help you grow your email list below. Landing Pages MailChimp’s landing page feature is great for promoting a pre-sale items, hosting contests or giveaways and for social sharing. If your website is connected to Mailchimp it can auto-populate some of the most important details. Otherwise, you can build the landing page using Mailchimp’s easy to use drag-and-drop feature. Mailchimp landing pages are automatically customized to all devices so you don’t have to worry about formatting. URLs can be customized to match your domain name too. The data from these landing pages can be tracked within Mailchimp, as well as your Google Analytics account and Facebook Pixel, when connected. Mailchimp landing pages are both a beautifully designed and safe page for your audience and a convenient and helpful tool for you to use. Pop-Ups Gone are the days of external website pop ups. Mailchimp’s pop-up feature allows you to create a pop-up within the platform. The customization tools allow the pop-up to look native to your website, matching the design and formatting. Also, because your email list and your pop-up are both within Mailchimp, you never have to worry about an email sign-up falling through the cracks and... --- ### How To Feel Confident In Meetings: 4 Tips From a Young Marketer > Wondering how to feel confident in meetings? Here are 4 tips I use to feel confident in client meetings as a young marketer. - Published: 2018-10-24 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-feel-confident-in-meetings-marketing/ - Categories: Careers All young marketers have had that moment. That moment when a client asks a high-level marketing question you don’t know the answer to. Your mind starts racing and you feel sweat dripping down your forehead as you decide the best way to “fake it ‘til you make it. ” I remember taking my first client call on my own after just a few months at my SEO firm. I was terrified and my stomach tightened with anxiety as the clock ticked closer to the scheduled meeting time. Doubts, fears, and a flood of questions overwhelmed me. What if I’m not able to answer one of their questions? Or if they think I’m not qualified to handle their account? What if they challenge our strategy? These fears followed me into the call with my client but I managed to get through it without letting them sabotage me. I thought it would be a one time thing. But, sure enough, the next week, I was scheduled for ANOTHER solo call with my client. This is going to be a regular thing, I thought. In that moment, I realized I would need a strategy to get over my fear of being wrong or not being good enough in my client meetings. I needed to have an action plan that would have me feeling fabulous and confident going into each meeting. Now, nearly one year later, I still struggle with anxiety before client meetings every now and then. But, these 4 tips have helped... --- ### How To Get More Traffic From Content You Create > Don't miss out on key opportunities to get more traffic from each piece of content. Here's how to get more traffic from content posted on your blog. - Published: 2018-10-18 - Modified: 2021-04-18 - URL: https://markitors.com/how-to-get-more-traffic-from-content/ - Categories: SEO Audit As a business you are probably publishing content each and everyday. Yet you might be missing key opportunities to get more traffic from each piece of content. The content you are creating will help generate traffic to your website due to the relevance of each piece. Creating a social media content strategy might help you get more search traffic to your site since you will be sharing this content all over different social media platforms. There are plenty of opportunities to execute a content strategy and this blog post will help you learn how to get more out of the content you create. Create is a social media sharing schedule This schedule will be what you follow each day to help you avoid reposting the same content to your audience. A successful strategy will be one that works best for your business, but here is one template you could follow. On the same day you post your new content to your website you could share it on all social media platforms. Make sure you create different headlines for each platform, so people do not see the same one over and over again. This could help you test what type of messaging works best to engage your different audiences. The next time you post about the same content should be two to three days after the original post. This will help it breathe. You can even decide if you want to repost it depending on the type of engagement that you... --- ### What Kanye West Taught Us About Twitter > The world of social media can be difficult to navigate. That is why it is important to be observant of the case studies happening all around us! - Published: 2018-10-15 - Modified: 2021-08-18 - URL: https://markitors.com/kanye-west-twitter/ - Categories: Digital Marketing * Disclaimer this is not a political piece* If you are a pop culture fanatic like me, you are most likely aware of the uproar Kanye West has recently caused on Twitter. If you haven’t heard of it, long story short is that he has been supporting a certain red baseball hat and many controversial ideas. Regardless of what your political affiliation or beliefs are, everyone can agree that it got people talking- especially online. West’s followers, and anyone who saw his trending posts, were quick to use all 280 characters to express their thoughts on his radical ideas. As a digital marketer, it was a curious event to watch unfold! My main takeaways? Keep reading to find out. The Power of a Thread Unlike Instagram and Facebook, Twitter is a social layer, not a platform. This means that its foundational design is based off of a search capability, which allows users to share information with their followers. This makes a lot of sense when you consider the wonderful world of #hashtags started on Twitter! Their ability to allow users to easily search and engage with content they are seeking out makes them perfect for the Twitter user design. Now I’m sure you’re wondering, “So what does this have to do with the MAGA hat? ” Glad you asked. One single tweet, or in Kanye’s case, a picture of a signed MAGA hat, can start a wave of controversy. Thousands if not millions can join the conversation at any point... --- ### What To Ask When Hiring a Digital Marketing Agency > Here is what to ask when hiring a digital marketing agency. Included are some of the best (and worst) questions I’ve experienced in my time at Markitors. - Published: 2018-10-12 - Modified: 2024-10-10 - URL: https://markitors.com/what-to-ask-when-hiring-a-digital-marketing-agency/ - Categories: Sales What To Ask When Hiring a Digital Marketing Agency Digital Marketing is hard, but the way consumers’ look for information now demands that your business have an online presence. A mobile-optimized website is becoming as vital as a business license for any company expecting to survive past the first year. If marketing isn’t a strength of your team or you don’t have the capacity to handle SEO, Email, PPC, and Social Media then you’re likely on the hunt for an agency to handle the day-to-day marketing work. But where do you start when looking for an agency? What are some of the best questions to ask a consultant to determine if their agency is a good fit for your brand? Here is what to ask when hiring a digital marketing agency. Included are some of the best (and worst) questions I’ve experienced in my time as a Digital Marketing Consultant at Markitors. The Good: “What sort of clients do you work with? ” This is a great question to open with. As a business owner, who you partner with can shape the success of your brand. Does the agency have experience with your industry? Great! Even if they don’t have direct experience, have they worked with clients that are in a similar situation? You are not always going to find the agency that specializes in clients who provide home valuations after a hurricane, but you might find one that has shown stellar results with home restoration companies following a flood... --- ### Applying Company Values to Strengthen Client Relationships > Values impact a major component of a company’s success: client relationships. Read on to learn how we use company values to strengthen client relationships. - Published: 2018-10-08 - Modified: 2021-04-18 - URL: https://markitors.com/applying-company-values-to-strengthen-client-relationships/ - Categories: Careers Company values are the backbone and essence of a company. Company values shape the culture, define how a company hires, how employees behave, perform, and how fulfilled and engaged they are doing what they do. Values also have an impact on another major component of a company’s success: client relationships. After all, clients are what keep a company going and growing! Read on to learn how we’re applying company values to strengthen client relationships. Always Fresh, Always Thrilling- Innovate to Keep Things Exciting After working with the same client for a while, things can get a bit repetitive. Sometimes, after learning their wants and needs, and what works best for them, we get comfortable and get into this routine of recreating that process over and over again. This is why it’s important to be innovative to keep things exciting. To reinforce this value, we promote unlimited remote work here, at Markitors. Sometimes something as small as a change of scenery can help with boosting creativity and idea generation. This not only benefits our team members by providing them with the freedom of working wherever makes them happiest, but it also benefits our clients since this results in increased project quality and originality. Strength In Numbers- Utilize all Available Resources Team members shouldn’t just be there to get the work done, team members should also be there to help each other! Management is a valuable source of information, but these leaders are busy taking care of other business components. This is... --- ### What I Didn’t Learn In Business School > I wasn’t taught everything I wish I had known before entering the job market. Especially digital marketing. Here's what I didn't learn in business school. - Published: 2018-10-05 - Modified: 2021-09-27 - URL: https://markitors.com/what-i-didnt-learn-in-business-school/ - Categories: Careers Ohh college, the wonderfully stressful four (or more, I’m not judging) years that you spend pounding as much information into your head as physically possible. Or at least I did, but I am a self professed lover of school and learning. I loved my time at college, and while I did find my marketing degree wildly valuable, I wasn’t taught everything I wish I had known before entering the job market. Especially the market I dove on into: digital marketing. The facets of digital marketing As the marketing field moves more and more digital, it would make sense if your education reflected this change, right? You would think that would be the case, but unfortunately curriculum changes in universities aren’t changing at a fast enough rate to keep up with the continually evolving digital marketing world. Personally, my classes tended to take a high level overview to digital marketing, minimal time was spent in the minutia and the different facets of the industry. It took until I was looking at jobs at agencies my senior year to really discern what the different arms of digital marketing were. This is a very similar experience that many of my coworkers had as well, most of whom graduated with marketing degrees or something similar in business. The National Association of Colleges & Employers agrees with this sentiment. In their most recent survey, they found that in most of their data point collections of “readiness” that employers ranked their proficiencies at less than 50%... --- ### Why Is SEO Important For Your Business? > There are so many marketing tactics at your disposal. Why is SEO important? Learn about the benefits of being successful in SEO. - Published: 2018-10-02 - Modified: 2021-10-19 - URL: https://markitors.com/why-is-seo-important-for-your-business/ - Categories: SEO Audit Why Is SEO Important? I’m here to tell you SEO is important -- not dead, not a waste of time. Important. A couple of years ago, a website I built began to rank on the first page of Google for the keyword, “small business SEO. ” Once we ranked on the first page, I started to receive calls from all over the world inquiring about our “company. ” I got tired of telling people it was just me (I was a freelancer at the time). So, I decided to actually start a digital marketing company. In two years we’ve grown our team to 18 people and earned a "best place to work" award. Our growth is all because of SEO. So, why is SEO important for your business? Sustainable and Predictable Growth As a business owner, I crave words that end with “ility”: sustainability, reliability and predictability. Why? Because knowing what to expect from your business enables you to plan for the future with hiring needs, office space, cash flow and all the other curveballs thrown at a small business. SEO covers the “ilities. ” I know that by ranking for the term “small business SEO” which is searched 8,000+ times per month, we’ll get about three new customers per month. This monthly expectation of new customer acquisition allows me to plan. For example, predicting hiring needs is a stressor for small business owners. With our SEO presence, we’ve been able to proactively address hiring needs by planning for a... --- ### Backlink Basics: The Beginner's Guide to Backlinking > In this article you’ll learn the backlink basics and absolute need-to-know of backlinking. Including answers to "What is backlinking?" and more. - Published: 2018-09-29 - Modified: 2021-04-18 - URL: https://markitors.com/backlink-basics-beginners-guide-backlinking/ - Categories: SEO Audit Backlink Basics Wondering whether backlinking can help your overall ranking in Google’s search engine? Don’t know much about link building or where to begin? In this article, you’ll learn the backlink basics and absolute need-to-know of backlinking. What is backlinking? In layman terms, a backlink is a hyperlink from a website to your page; however, backlinks are so much more! Backlinking is a search engine optimization tactic that digital marketers can use to improve the Google ranking of their webpage - thus increasing traffic to their site! The best backlinks that will improve your overall ranking are called dofollow backlinks. Dofollow backlinks tell Google to analyze the backlink and use the information gathered about the site to determine the Google ranking of your page. Whereas, nofollow links instruct search engine bots that the backlink should not influence the search engine's index of the link's target. However, no follow backlinks can be useful when increasing overall brand exposure. How do backlinks improve overall Google ranking? This a question answered later in the article, but for now -to better understand what backlinking is- Google analyzes a backlink that is pointing back to your site. A few factors that determine a backlinks worth are page relevancy, site trustworthiness, and domain rating. A high quality backlink will encompass all of these factors and will help improve overall Google ranking. Backlinks are an amazing tool to use to increase the overall performance of your webpage, but don’t just take my word on it. Read on... --- ### Who is Your Brand’s Audience? Google Analytics May Hold the Answers > Google Analytics is a free and insightful platform that gives a peek into who’s visiting your site, what they’re doing there, and how they found it. - Published: 2018-09-26 - Modified: 2021-08-18 - URL: https://markitors.com/brand-audience-google-analytics/ - Categories: Analytics The modern age has given us the beautiful gift of data. This constant flow of meaningful information helps small business owners and marketers make informed decisions that determine strategy and growth. Digital marketing, specifically, results in multiple fountains of information that—when properly set up—provide live results of social media, paid ads, and SEO efforts. Business owners start with a visionary future planned for their business. Without this clear direction and sparkling inspiration, where’s the purpose and drive to establish a company? The hope that an idea is unique and disruptive enough to succeed long-term pushes people to invest in the dream to see it through. A part of that dream is an idea of who your customers will be. Why you need to trust more than just your gut Let’s say Sunshine Cedarwood dreams of selling “one time use”, biodegradable yoga mats to use in the forest. In her well-thought-out business plan, the target demographic is people like her: a nature and yoga loving Millennial with disposable income and awareness for environmental sustainability. Sunshine Cedarwood herself is strongly motivated by her personal desire to use the product, and her friends and family agree that they would too. She launches her product online, only targeting others just like her. While her marketing campaigns are successful over time, Sunshine is missing a very important piece of the puzzle: data. Had she set up an analytical tracking tool, she could see that a good portion of her website traffic and sales are coming... --- ### 3 Tips For Running a Successful Agency Instagram > It’s not easy to keep up your own social media accounts when you’re running other social accounts. Here 3 tips for running a successful agency Instagram. - Published: 2018-09-23 - Modified: 2024-10-10 - URL: https://markitors.com/tips-for-running-a-successful-agency-instagram/ - Categories: Digital Marketing Tips For Running a Successful Agency Instagram You’ve got the clients, you’re doing the work and are reporting amazing results, nice job! But have you checked your own numbers lately? At a digital marketing agency where your sole focus is growing social followings for others, the agency’s own social accounts can get tossed to the wayside. Having an active and engaged audience for your own digital marketing agency is extremely important. It’s not uncommon for someone to check a company’s social media presence online before purchasing a product or service. When a client is going to hire you for social media would they pick you if your own agency’s accounts are inactive or disengaged? It’s not easy to keep up your own social media accounts when you’re running the social accounts for other clients. But, here three tips for running a successful agency Instagram. Capture Behind-The-Scenes Let your audience and potential clients see the people behind the strategies and numbers. If you have a team event, snap a photo! Utilizing Instagram Stories is another great way to keep up engagement while showing behind-the-scenes. Any company activity, training or lunch could be a moment to share. This kind of content is great for building relationships and humanizing the people who are doing the client work day-to-day. Position Yourself as a Resource The strategy at your agency is dedicated to your clients but save some for you social accounts! Sharing a few “insider” tips about digital marketing will position you as a... --- ### Data Science Ethics: Where Should We Draw The Line? > As a marketer, I love data. But when it comes to data science ethics, where should we draw the line? It comes down to America’s view and the EU's. - Published: 2018-09-20 - Modified: 2021-08-18 - URL: https://markitors.com/data-science-ethics/ - Categories: Digital Marketing Data Science Ethics: Where Should We Draw The Line? As a marketer, I love data. It gives me the unique opportunity to get to know my customers on a much deeper level; therefore, allowing me to create content and ads that my customers will actually enjoy. Data collection also improves my personal life for several reasons i. e. Netflix’s Recommended For You, Amazon’s Items You May Like, and the list goes on! For both of these reasons, I think that collecting data benefits everyone. But does it really? It seems like there is a new data collection scandal everyday, remember the uproar caused when Grindr was sharing the HIV status of their users with third parties? Situations like these beg the question: Where do we draw the line between innocent data collection and invading one’s privacy? I believe there are two schools of thought when it comes to data science ethics. It comes down to America’s view and the European Union’s. America: It Should Be Up To The Customer In the United States, there are a variety of laws in place to help protect individuals when it comes to data collection, but they often only apply to certain industries like health and credit. Without getting too technical, the rule when it comes to data collection in America is, “Laws protecting data and consumer privacy are based on the principle that an individual has an expectation of privacy unless that expectation has been diminished or eliminated by agreement, statute, or disclosure”... --- ### How To Do Hashtag Research For Instagram > Learn how to do hashtag research for Instagram without the rocket science. Use these tips to employ a correct hashtag-research strategy for social media. - Published: 2018-09-18 - Modified: 2021-08-18 - URL: https://markitors.com/how-to-do-hashtag-research-for-instagram/ - Categories: Digital Marketing How To Do Hashtag Research For Instagram It’s no secret - organic engagement and hashtags go together like avocados and toast. And, similar to “cooking” our beloved avocado toast, it’s easy to find hashtags. Too easy. The reality is, anyone can smash fruit onto a piece of whole-wheat bread, just like how anyone can find a set of hashtags and slap it on an Insta caption. But will that result in organic engagement or a worthwhile breakfast? Probably not. With that being said, organic engagement deserves a little TLC. If you want your posts to organically reach more of the right people, hashtags are your cup of tea. The right hashtags. But, what are the right hashtags and how do we find them? Luckily, when it comes to how to do hashtag research for Instagram, it doesn’t have to be rocket science. Using a correct hashtag-research strategy means you will spend less time getting better hashtags, which will in turn get you better results, and you may even find that you (dare I say it) enjoyed the process. How To Do Hashtag Research For Instagram Okay, first things first. Before I get too into the specifics of hashtag research, we should lay down some ground rules. If you are unsure of what a hashtag is and why you should be using them, you may need a bit of refreshing on the purpose of a hashtag. Switch up your hashtags! I recommended creating 3-5 sets of hashtags that you can alternate... --- ### Why is LinkedIn Important For Young Professionals > Why is LinkedIn important for young professionals? Here are four of the reasons why - and why I personally love LinkedIn. Learn more. - Published: 2018-09-17 - Modified: 2021-08-18 - URL: https://markitors.com/why-linkedin-important-young-professionals/ - Categories: Digital Marketing Why is LinkedIn Important For Young Professionals? Linkedin offers many benefits as a social media platform. You can get inspired, gather knowledge, make meaningful relationships, and even market yourself. No matter what you do, there is a way Linkedin can help you along your career! Here are four of the reasons why LinkedIn is important for young professionals - and why I personally love LinkedIn. Network with people in all fields Networking with others helps you establish long-term connections with people. LinkedIn is a great platform for networking. You can connect with others in your field for joint collaborations to solve big issues and think of new solutions. You may connect with other industry leaders for new opportunities to learn and grow through interesting conversation or even working on a new project. Let's say you are interested in a specific role. You can find and reach out to someone that currently has the position and ask any questions you have. People love sharing their experiences and you may make a meaningful relationship with them. Offer to buy them coffee or even lunch! I know first hand someone that secured an internship by reaching to the CEO. It doesn’t hurt to try and you could even create new opportunities for yourself. Find a mentor “A mentor is someone who allows you to see the hope inside yourself. ” — Oprah Winfrey. There is real power in getting a mentor. Mentors have the potential to completely change your perspective on issues and... --- ### Considering a Career in Digital Marketing? 4 Things Digital Marketing Newbies Should Know > If you are considering pursuing a career in digital marketing here are 4 things you should know before you begin. Learn more at Markitors. - Published: 2018-09-14 - Modified: 2021-09-27 - URL: https://markitors.com/considering-career-digital-marketing/ - Categories: Careers When I accepted my offer letter to become a digital marketer I began to think about what to expect when I walk in the office on my first day. There are so many unknowns when you begin a new career. But, that is what makes starting a new job exciting. If you are considering pursuing a career in digital marketing here are 4 things you should know before you begin. Make sure you know what Google has to offer. On my first day I was introduced to all the platforms we were going to use to help our clients market themselves. The most useful one that was talked about was Google. Within Google’s platform there are many tools to help your client succeed such as Adwords, Analytics, and Search Console. Each of these tools will allow you to understand the data that you will be collecting through marketing. Also, each tool has their own certification that you can get. These certifications will allow you to understand how each tool works and how you can use them to your advantage. You’re confident with speaking up and giving your opinion. This goes for any type of new job especially if you’re a recent grad. It might seem intimidating to give your thoughts in a meeting. But, you will slowly build confidence after every time you do so. I know I was struggling with this when I first started, but I soon realized that what I had to say was important. With speaking... --- ### Google AdWords Exam Tips & Certification Preparation > Get the most out of Google AdWords by getting AdWords certified. To prepare for certification, read these Google AdWords exam tips for earning your cert. - Published: 2018-09-11 - Modified: 2021-09-27 - URL: https://markitors.com/google-adwords-exam-tips-certification/ - Categories: Digital Marketing Google AdWords is a tool that digital marketers should be using to keep their clients relevant in today’s digital age. The online advertising tool allows businesses to streamline their advertising campaigns and reach audiences that have migrated from the traditional print to the internet. AdWords is an invaluable tool, but to receive the benefits you must use it correctly. Though difficult, the AdWords curriculum and assessment are thorough in determining your understanding of the tool. The assessment is difficult because of the amount of information that you’ll consume through the learning process. Google estimates that you’ll spend at least 3. 7 hours just to read the content. However, that doesn’t include the time you’ll spend to take notes, fill out study guides, and other learning tactics you’ll probably use to feel comfortable with curriculum. To get the most out of Google AdWords and to gain a better understanding about how this tool can help you impact your client’s, read these Google AdWords exam tips for earning your AdWords certification. Google AdWords Exam Tips: Read for understanding The Google AdWords modules contain a staggering amount of information. For those who are not familiar with AdWords it may be overwhelming. The solution: instead of reading the content to take a test, read for understanding. Reading for understanding in layman terms means to read beyond what the text says. You don’t need to know the different algorithms that allow Google to operate the way it does; however, you should know how and why... --- ### Inside an Executive Search Firm: Megan McQuade, Community Relations Director at TruPath > We interviewed Megan McQuade, Community Relations Director at TruPath, to learn more about her critical role at the executive search firm. - Published: 2018-09-10 - Modified: 2021-09-27 - URL: https://markitors.com/trupath-executive-search-firm-interview-megan-mcquade/ - Categories: Interviews As Community Relations Director at an executive search firm, Megan McQuade's expertise lies in driving external people strategy. TruPath's mission is to provide organizations with culturally aligned talent, with an external focus on the communities, partnerships, clients and job seekers that the firm support. Megan's position is critical in building these relationships to continue providing exceptional service to others. We checked in with Megan to learn more about her role at executive search firm, TruPath, and her thoughts on community. What’s your story? How, when and why did you join TruPath? I was previously a TruPath client! I really valued TruPath's communication (rare among the staffing world) and maintained a professional relationship with them even after I left my organization. The positive relationship I built turned into a job opportunity over two years ago. TruPath offered me a role that was outside of my "norm", hoping to leverage my skill sets. I come from the HR world and am now in Community Relations. Leave it to a Recruiting Firm to assess and place talent quite well! Growing a business is hard. Looking back on your journey with TruPath, what has enabled you to be successful amongst stiff competition with staffing agencies? Honestly, we don't talk about competition... We are so focused on partnership and continuing to evolve as good partners. People do business and refer clients to those they like and trust. Many clients and partners come to us in the investigation phase - they are looking at several different... --- ### How To Spot a Bad Client: 3 Prospective PPC Client Red Flags > Learn how to spot a bad client, along with what to expect when you’re selective. Here are some tips for landing ideal PPC management clients. - Published: 2018-08-29 - Modified: 2021-09-27 - URL: https://markitors.com/how-to-spot-a-bad-client/ - Categories: Sales A difficult client has cancelled your digital marketing services after just two full months of working together. The team is disappointed in the results, the client is no longer confident in your services, and the possibility of a referral, case study or success story dies with that 30-day cancellation email. In this situation it’s easy to fall into the trap of blaming your team’s effectiveness when really the relationship wasn’t sustainable from day one. But how do you know the cause of your client’s departure? There are some palpable warning signs of any new client that can typically be uncovered on the initial call and discovery phase. Paying attention to these can have a tremendous effect on your agency as a whole, and ignoring them is a surefire recipe for team headaches, distrust and inefficiency of your agency’s time. Look for indications of poor conversion Do they have an unrelenting number of bad reviews? Are their landing pages awful? Does their website just look straight up confusing? More importantly, do you believe in their product? Ultimately your purpose is to drive leads that convert and increase their visibility online. So, many of these barriers automatically make your job tougher. If, however, your team has the capability to take care of these then you need to be compensated for them. Clients can sometimes have unrealistic expectations for design costs and timelines so being 100% transparent here paves the way for a smooth relationship. No measurement of success “I’m looking to do... --- ### 8 Tips For Creating a Social Media Presence For Companies > Sold on social media for your business? The following are eight tips to create a social media presence for companies. Learn more. - Published: 2018-08-28 - Modified: 2021-09-27 - URL: https://markitors.com/social-media-presence-for-companies/ - Categories: Digital Marketing A social media presence for companies. It once used to be optional, but now it has become a must for businesses. When someone asks me why social media is important, I like to tell them to think of it as their business card— a medium to present your brand, staying top of mind, and a credibility statement. Sold on it? The following are eight tips to create a social media presence for companies. Competitor benchmarking— a little snooping around never hurts! This type of snooping around has a name: competitor benchmarking. What are your competitors doing? What’s working for them? What isn’t? I usually recommend researching at least three successful competitors in your industry. Take note on what type of content they’re creating, post frequency, what their highest performing posts are, target audience, voice, message, and even hashtags! Benchmarking will save you time and put you in advantage by learning what’s effective in your industry. What does your target audience look like? Your audience and your competitors’ are probably closely similar, but they might be slightly different. Once you identify your target audience, adjust your strategy based on that. Identify your audience demographics, consider what channels it would make more sense for your brand to be present on, content type, and voice. For example, if your audience is Millennials, Instagram would be the channel to spend most of your energy on. Millennials are more likely to prefer photos and videos over articles, and a younger voice would be most appropriate.... --- ### What is the Purpose of a Hashtag? > What is the purpose of a hashtag on social media? Digital Marketing Manager Chelsea Evans addresses this question and others in this blog post. - Published: 2018-08-23 - Modified: 2021-09-27 - URL: https://markitors.com/what-is-the-purpose-of-a-hashtag/ - Categories: Digital Marketing One second, the “#” sign was a pound symbol. The next second, it gained a new identity and turned into the infamous “hashtag”. You’re probably wondering: How/when/why did this happen? What is the purpose of a hashtag? And why is everyone using them? Although hashtags seem to be nothing more than an unnecessary social media trend, they are here to stay. Now, both businesses and individuals use hashtags to organize communication, make content discoverable, or simply add voice and context to a caption. Whether you’re a self-proclaimed Instagram expert or you still call a hashtag the “pound sign”, you’re in the right place. Today, we're starting with the basics. What is a hashtag, anyway? What is a hashtag? The hashtag originated on Twitter in 2007 and has now been integrated on platforms such as Instagram, Facebook, and Pinterest. Regardless of which platform they are posted on, hashtags are characterized by a “#” symbol followed by a word, phrase, or group of words. This word or set of words can contain no spaces or punctuation. Hashtags are a simple and practical way to organize content across different social media platforms. In a way, hashtags create several micro-communities of similar content. For example, on New Year's Eve this year, if you were to post a picture, you could put #newyears2018 into your caption. When used in this manner, this tag now becomes a searchable link. If you were to click on #newyears2018, you would now see thousands of posts from other individuals... --- ### Sponsored Content Tips For Social Media Ad Platforms > Learn about sponsored content tips for social media ad platforms. Best practices include visual appeal, deals, and customer education. Learn more. - Published: 2018-08-23 - Modified: 2021-09-27 - URL: https://markitors.com/sponsored-content-tips-social-media/ - Categories: Digital Marketing Sponsored content! With that statement the majority of you rolled your eyes, and your hand was immediately triggered to continue scrolling on. I get it, I really do. What seems to be a constant stream of ads that appears on whatever social media channel you prefer can be annoying, exhausting, and make you never want to look at your news feed again. This oversaturation has numbed consumers to unsolicited ads, and millennials especially have grown weary and wary. We aren’t going to respond to the traditional sales and marketing model, plain and simple. As stated on Hubspot, 84% of Generation Y does not trust traditional advertising, myself included in this stat. Radio, internet pop-ups, cold calling, direct mail--none of these illicit positive feelings. They feel extremely “sales-y”, and we don’t respond to companies essentially trying too hard. If a company is trying to sell you something, you immediately turn away without a thought to the product or service’s benefit. However, I am among the few who still love a good targeted ad, and I’m not ashamed to say it. Why? It makes my research for products that I am already interested in that much easier. But, please keep in mind that I only click on a really good ad. What makes a millennial, like me, click? Read on! Visually Appealing This should hopefully be a no-brainer for any marketer reading. Your sponsored content on social media platforms should be visually appealing, and hopefully tell a story or showcase your product... --- ### Visual Content vs Text: Visual Content is Worth a Thousand Words > Learn about the pros and cons of visual content vs text communication in content marketing. Written by Linette Fonseca, a Digital Marketing Manager. - Published: 2018-08-23 - Modified: 2021-09-27 - URL: https://markitors.com/visual-content-vs-text-communication/ - Categories: Digital Marketing When it comes to engagement for content, visual content provides an advantage that written content falls short of. Photos and videos get shared much more often than written content and are a great way to increase website traffic. For one, we can see an image and interpret it in the blink of an eye. This has migrated to the digital realm and has resulted in the rising influence of visual social media. The top social medias specialize in visuals. For example, Google Insight reveals that on mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable network. Pinterest has 200 million active visitors per month, and of all those Pinners 93% use it to plan purchases. Instagram alone has 1 billion users. These are powerful presences that are all geared towards visual content. Below I will (ironically) describe in written content the importance of communicating through visual content: Why Do We Love Visuals? Our brains love photos, videos, and all things with color. Colors are related to certain moods and emotions. Therefore, seeing an image or other visual is much more enjoyable than looking at a paragraph. A photo of a puppy will get a stronger response than a description of a puppy, and a puppy video will get the largest response... I personally can spend hours soley watching puppy videos. Why Do We Love Infographics? A study by Microsoft reveals that the average person gets distracted in eight seconds. With such a short attention span, a person... --- ### Markitors Content Guidelines > These are the Markitors content guidelines for SEO content writing, inspired by our core values: You Are Unique, Bias For Action, and more. - Published: 2018-08-23 - Modified: 2021-09-27 - URL: https://markitors.com/content-guidelines/ - Categories: SEO Audit Markitors Content Guidelines Please follow these content guidelines when producing articles for Markitors and Markitors SEO small business clients. Take ownership Content cannot be plagiarized. If it passes a plagiarism checker and it still feels like plagiarism, it's plagiarism. Keep content . One hundred percent original. Always Fresh, Always Thrilling Innovate on the article to keep things exciting. There's only so many times you can write about credit repair. Find what's thrilling in each topic so the content is fresh for the reader. Trust that you're a valid audience. If it's possible to cut out a word to make the content better, always cut it out. Strength In Numbers Use reliable and accurate data to give an article depth, when needed. The internet does not need more fluff. Aim for a Flesch Reading Ease score of 60-70 so your web copy is considered acceptable to read. Articles need to be at least 500 words. No more than 2,000 words. Less than 25% of sentences should contain no more than 20 words. Text longer than 300 words should be separated by a subheading. Use numbers to make sure content is readable. Bias For Action Active voice, not passive. When in doubt, do what you think is right. That means when an article objective isn't clear, ask for clarification. Avoid the temptation to take shortcuts, like recycling content from previous clients, article spinning, or using inaccurate or out of date information. That ain't right. Do what's right and take action. You Are... --- ### How Do Marketing Agencies Work and Operate? > How Do Marketing Agencies Work? In this post, we analyze the key elements that happen within our marketing agency to help us operate on a daily basis. - Published: 2018-08-14 - Modified: 2024-10-10 - URL: https://markitors.com/how-do-marketing-agencies-work-and-operate/ - Categories: Careers A frequently asked question I hear in job interviews and through inbound messages is, “how do you guys operate? ” Or, “how do marketing agencies work? ” There’s a few ways to answer this question. From a functional perspective, marketing agencies work by performing services for clients in exchange for currency. At our marketing agency, we charge a recurring monthly fee in exchange for SEO, PPC, Email, or Social Marketing services to connect our clients with customers. In this post though, I think it’d be more fun to answer the question of how marketing agencies work internally. There’s a few things that helps Markitors - a digital marketing agency - operate. Here’s five things that we do in our agency that helps define our operations. How Do Marketing Agencies Work: Core Values Core values guide the decisions and behaviors at our company. When a manager is absent, or when you’re working remotely, or when you’re faced with a tough decision - core values guide people to making a decision. Our core values are simple. You Are Unique. Definition: Respect the uniqueness of every human being. Why this core value exists: It’s hard to work with people - especially people you don’t like. However, every human being on this planet is an unrepeatable miracle. Everyone is unique and has something unique about them that you can find the positive in. Seriously. By focusing on the unique attributes of an individual, you’re able to shift your mindset to get to a place... --- ### 5 Social Media Tips for Small Businesses > Grab a cup of coffee and get ready to soak up these five social media tips for small businesses that will help increase your engagement on social media! - Published: 2018-08-14 - Modified: 2021-09-27 - URL: https://markitors.com/5-social-media-tips-for-small-businesses/ - Categories: Digital Marketing The landscape of marketing has changed dramatically in recent years due to the growth of social media and its increased influence on potential customers. Even million-dollar companies rely on social media! Maybe you’ve heard of a little family called the Kardashians? All jokes aside, in order to succeed in this market and create deeper connections with your customers you need a strong social media strategy. So grab a cup of coffee and get ready to soak up these five social media tips for small businesses to increase your engagement on social media! Social Media Tip #1: Stay Consistent Perhaps the most important part of social media is to ensure you have a consistent voice and style! If you want to create deep relationships with your clients, you need to deliver the content they expect from you. This doesn’t mean that all your posts should look and sound exactly the same, but simply that they should appear to be coming from a single person that embodies your brand and culture. Looking for inspiration? We think that The Clayton on the Park has the dreamiest feed with the sweetest captions. (Doesn’t it just make you want to say “I Do”? ) Social Media Tip #2: Be Active This may sound basic, but if you want to be successful on social you need to post! Create a Content Calendar to ensure you know exactly when to post and what you will be posting about. By keeping a regular posting schedule, your followers can... --- ### How To Create a SEO Content Marketing Strategy > Here's how to create a SEO content marketing strategy using six tools made available by Google - including Autocomplete, AdWords, Analytics, and more. - Published: 2018-07-20 - Modified: 2024-10-10 - URL: https://markitors.com/how-to-create-a-seo-content-marketing-strategy/ - Categories: SEO Audit How To Create a SEO Content Marketing Strategy There's lots of questions, ideas, and concepts on how to create a SEO content marketing strategy. I shared my thoughts last year in this article for Forbes. Figured that I'd create a few video tutorials showing you exactly how we create a SEO content marketing strategy at Markitors. Here's how we do it using seven tools made available by Google - including Autocomplete, AdWords, Analytics, Search Console, Keyword Planner, People Also Ask, and the good ol' Searches Related To section. How To Create a SEO Content Marketing Strategy Using Google Autocomplete Here's how we use Google Autocomplete to create SEO content ideas. 1. Type in target keyword. 2. Type in every letter of the alphabet after keyword. 3. Jot down favorite content ideas. Digital marketing can get isolated. Google Autocomplete is the best brainstorming buddy for any content strategy. Thanks Google! How To Create a SEO Content Strategy Using Google Analytics Here's the instructions on how to use Google Analytics to help create a SEO content strategy. 1. Organize content by time spent on site. 2. Identify content with most engagement. 3. Create variations of engaging content. I like it. I like it a lot. Anyone want to create content for "social media marketing on LinkedIn/Facebook/Twitter/SnapChat/Quora"? Drop us a line through our digital marketing careers page. How To Create a SEO Content Marketing Strategy Using Google AdWords Here's one way to use Google AdWords activity to help create a SEO content marketing... --- ### We're Hiring: Digital Marketing Manager > Our vision is to make Markitors synonymous with marketing. We are aiming to grow into the #1 agency in Phoenix, and invite you to come along for the ride. - Published: 2018-06-18 - Modified: 2024-10-10 - URL: https://markitors.com/hiring-digital-marketing-manager/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. Fun Facts 1. Google “small business SEO,” and Markitors is on the first page nationwide. 2. We are a 12-person startup in Old Town Scottsdale, located in the heart of Civic Center Park. 3. Our clients range from a fine rug company in Scottsdale to a helicopter company in Hawaii to a consulting company in London to a print company in Nashville. We have clients all over the world in all different types of industries. Now, for the details. We are looking for a Digital Marketing Manager. The Digital Marketing Manager sets and executes marketing strategies through the monthly management of SEO, Pay Per Click Advertising, Email Marketing and Social Media to achieve our clients' objectives. Responsibilities Include: Manage the online marketing efforts of about 6-8 small businesses Write and edit SEO-optimized blog posts to drive organic search traffic Post quality social media updates on platforms ranging from Instagram to Facebook, LinkedIn to Reddit Customize email campaigns in MailChimp Manage paid Facebook, Instagram, LinkedIn, Pinterest and other social advertising campaigns Optimize paid Google AdWords advertising campaigns Interface and communicate consistently with clients Move the needle What Good... --- ### We're Hiring: SEO Link Builder > Markitors is a great place to grow your knowledge and expertise in a progressive field that is becoming increasingly more complex. We're looking for an SEO Link Builder. - Published: 2018-06-12 - Modified: 2021-10-25 - URL: https://markitors.com/seo-link-builder/ - Categories: Careers Our Mission: to connect small businesses with customers... and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When in doubt, do what you think is right. Ownership: Deliver on all promises. Strength In Numbers: Use data to help make decisions. You didn’t grow up dreaming of being a link builder. Why would you want to be a SEO Link Builder at Markitors? 1. You want to learn at a growing company that ranks on the first page of Google (search: “small business SEO” - you should see Markitors) 2. You want to launch your career in marketing. This is a 3-month contract opportunity to see if this is the right startup for you. After those 3 months, the door may open to do other types of marketing like SEO, Social, Email, and Paid Ads. 3. You love writing. If someone would just pay you to write all day, you’d write. Well, we’ll pay you to write and will teach you a few things along the way. Now, for the details. What is a SEO Link Builder? Here’s our take on how you’ll spend 40 hours a week with us: Write a 3 blog posts a day to drive quality backlinks to client websites Analyze backlinks using tools like Ahrefs to determine quality links and create link building strategies that follow SEO best practices Communicate SEO strategies and... --- ### Showcasing the Best Companies in Texas: Interview with Denise Gredler, Founder and CEO of BestCompaniesTexas, LLC > Denise has taken BestCompaniesUSA into Arizona and Texas, showcasing local employers and connecting them to incredible talent. Take a look. - Published: 2018-05-29 - Modified: 2021-04-18 - URL: https://markitors.com/best-companies-in-texas-interview-denise-gredler/ - Categories: Interviews Denise Gredler knows the ins and outs of employer branding. She’s spent the past 15 years building her own incredible brand, BestCompaniesUSA, which recognizes, highlights and helps some of the nation’s best companies showcase their employer brand. Today, Denise has taken BestCompaniesUSA into Arizona and Texas, showcasing local employers and connecting them to incredible talent. We caught up with Denise to talk about how she got into showcasing the best companies in Texas and how employers can be intentional about creating an employer brand. How Did You Start BestCompaniesUSA? “This will take me back back to my corporate days when I was the VP of HR for a company that I actually helped create the path to get on Fortune 100 best list. Looking back obviously at the time, I never thought I would be an entrepreneur. I kicked off in 2003, the very first best companies to work for, an Arizona program. At the time, I approached the business journal, the Phoenix Business Journal. They were the media partner for the very first program, and my goal in managing the best place to work program was really to help identify in Arizona, who were the companies that truly cared about culture. From that point on, the business really took on a life of its own with the community. The program was so popular, it went from 20 winning companies the first year, up to I think 75 winning the second, up to a hundred. Now 15 years later, we... --- ### 5 Easy Ways to Pick Keywords in Adwords > After narrowing down Ad Groups centering around a specific product, it's time to bring in the keywords. Read these 5 tips to add new keywords in Adwords. - Published: 2018-04-30 - Modified: 2021-08-18 - URL: https://markitors.com/pick-keywords-in-adwords/ - Categories: Digital Marketing Keywords are center to any Google Adwords campaign and largely determine an account’s success. Keywords in Adwords connect audiences to your website by serving as the bridge between a customer’s need and your product or service. Choosing the wrong keywords in an Adgroup can lead to low quality scores and ads that stop running. They can also generate low Click-Through-Rates (CTR) or limit goal conversions. If your keywords aren’t helping your target audience find you, then you may be spending your monthly budget on uninterested consumers. The last thing any organization wants to do is spend money with no returns to show for it. 5 Tips When Adding Keywords in Adwords Ideally, you’ll want to select keywords in Adwords that fall into a sweet spot—Google deems them relevant to your landing pages and so do consumers. After narrowing down Ad Groups centering around a specific product or service, you’re ready to bring in the keywords. Check out these five simple tips to add new keywords in Adwords. 1. Refer to Landing Pages If a keyword is unrelated to the landing page you’re linking ads to, its quality score will suffer. Your landing page need to show both Google and the viewer that the searched keyword is relevant. Someone who searches “flower delivery” on Google and lands on a page about “flower vases” probably won’t stick around to buy. As an example, say Markitors is using Google Adwords to advertise PPC services. For a landing page, it would make sense to... --- ### Mailchimp Multiple List Management: Organizing Lists & Groups > Most MailChimp accounts are a mess. Learn the best practices around organizing lists and groups with this blog post and tutorial about MailChimp multiple list management. Markitors is a MailChimp Expert. - Published: 2018-03-31 - Modified: 2021-08-18 - URL: https://markitors.com/mailchimp-multiple-list-management-organizing-lists-groups/ - Categories: Digital Marketing Mailchimp multiple list management is a thing because most MailChimp customers don't know how to organize their account. Instead of creating Groups, most MailChimp subscribers create Lists, which causes a couple issues. 1. MailChimp charges per subscriber, and by creating multiple lists instead of one Master list, you run the risk of overpaying for MailChimp. 2. If you are sending campaigns to multiple lists, you run the risk of sending the same campaign multiple times to the same subscriber. That’s annoying. So, the best MailChimp practice is to establish one Master List with multiple groups to avoid these issues. And that’s what we’re going to do in this tutorial. How To Organize MailChimp: Preparing For a List Import To start, we’ll need to identify our lists and groups. 1. Identify Master List 2. Identify List to import 3. Identify any Groups within that list (if there are groups, you’ll need to export each list individually and create the same group structure in a new list) Then, we'll export the list and get ready for importing a list! Please see our next tutorial for those steps. MailChimp Multiple List Management: Import List To Group Now that we’ve exported our MailChimp list, it’s time to prepare for import. We’ve downloaded our export, and have this zip file that contains subscribers, unsubscribes, and cleaned email addresses. We’ll need to import each csv file to successfully transfer the list history into our new, Master List. So, we’re going to Open the Zip File. Sometimes... --- ### A Credit Repair Company That Gets Results: an Interview with David Annakie Sr., CEO of USA Credit Repair > We caught up with David Annakie Sr., CEO of USA Credit Repair, to talk about the future of the credit repair industry. Here's what David had to say. - Published: 2018-03-02 - Modified: 2021-04-18 - URL: https://markitors.com/credit-repair-company-interview-with-ceo/ - Categories: Interviews We caught up with David Annakie Sr. , CEO of USA Credit Repair, to talk about the company and the future of the credit repair industry. David says credit is becoming more and more important as technology advances. Here's a look at what David had to say about the credit repair company. 1. What’s your story? How, when and why did you start USA Credit Repair? USA Credit Repair was established 14 years ago and over that time period has helped tens of thousands of clients improve their credit scores and reach their financial goals, whether that be opening a credit card, leasing a car or buying a home. The CEO, David Annakie founded his media company, Linkup Media Group in 1996, focusing on powerful entertainment groups, premium health products and life improvement operations. Through the operation of this conglomerate enterprise which deals with multicultural communities, he came to realize that credit issues are not dependant upon culture or education or income, they affect everyone, everywhere, in all walks of life. Through the personal relationships that he built with his clients, It became clear that many of them were in need of financial education and subsequently, credit repair. In an effort to provide this need to his clients, USA Credit Repair was born. 2. What makes USA Credit Repair stand out among credit repair companies in the U. S. ? Our process is very different than all other credit repair companies. Unlike all other companies that just send out the... --- ### Making Cheap Printing Easy: an Interview with Eric Blumenthal, CEO of ZoePrint.com > We caught up with Eric Blumenthal, CEO of ZoePrint.com, to learn more about his business. ZoePrint.com provides cheap printing services online. Read more. - Published: 2018-02-28 - Modified: 2021-04-18 - URL: https://markitors.com/cheap-printing-services-online-eric-blumenthal/ - Categories: Interviews We recently caught up with Eric Blumenthal, the CEO of ZoePrint. com, to learn more about how and why he started the Tennessee-based company. ZoePrint. com provides cheap printing services online. Here's a look at what Eric had to say about ZoePrint. com. 1. What's the story behind ZoePrint. com? (when, where, why and how did you all get started? ZoePrint. com is an internet only printing company that arose out of a terrific team brainstorming session in 2009. Our concept is to offer simple, low cost printing to individuals and companies nationwide. We simplified the print ordering process by making proofs happen instantly online, mostly offering a range of standard paper stocks, and speeding up the whole process. It took two years to go from idea to our first working website. In 2011, ZoePrint. com was born! Since that time, we have upgraded our online capabilities, product offering and website several times. Our goal is to provide you with an outstanding printed product at an extremely low price! 2. What makes ZoePrint. com stand out from other printing companies? Our concept and our people are what separate us from other printing companies. ZoePrint. com is a highly automated printing company which focuses on simple printing projects. That being said, we still do some custom quotes and specialty printing, and we have both large customers and small ones. In addition, our team is what truly differentiates us. We have an extremely experienced team with deep industry knowledge who have been... --- ### 5 Reasons Why We Switched To Unlimited Vacation > We recently transitioned from a traditional vacation policy to an Unlimited Vacation policy that pays employees $500 to take vacation. Here's why we made the switch. - Published: 2018-02-18 - Modified: 2021-09-27 - URL: https://markitors.com/5-reasons-switched-unlimited-vacation/ - Categories: Careers According to 2015 research from SHRM, less than one percent of employers offer an Unlimited Vacation policy. So, I guess our company is now in the minority. We recently transitioned from a traditional vacation policy to an Unlimited Vacation policy that pays employees $500 to take vacation. Why make the switch? Here’s five solid reasons. Unlimited Vacation Aligns With Our Culture Trust is at the core of our company. Clients trust us to get them marketing results, and as an employer, we give employees enough freedom to get those results in the way they best see fit. If we can’t trust you with unlimited vacation, then we can’t trust you to do your job. Extending an Unlimited Vacation benefit to employees was an extension of the message, “Hey, we trust you. ” Improve Employee Retention One day an employee came to me and told me, “Brett, our vacation policy sucks. ” Our old vacation policy was copied and pasted from another friend’s company in the industry. Clearly, our culture and employees were rejecting this policy as a foreign object. Something needed to change. Introducing Unlimited Vacation reinforces the feeling of freedom within a workplace. That helps in the short and long-term with retention. At the very least, we’ll now have a “pre” and “post” employee retention rate to evaluate after implementing Unlimited Vacation. Strengthen Recruiting Efforts There’s two ways Unlimited Vacation helps with recruiting. First, the benefit helps attract candidates and improve the acceptance rate for employment offers. You can... --- ### Interview Tips For Millennials (From A Millennial) > These interview tips for millennials offer the ultimate guide to showcase your personality & accomplishments while heeding modern job-search etiquette. - Published: 2018-01-11 - Modified: 2021-04-18 - URL: https://markitors.com/interview-tips-for-millennials/ - Categories: Interviews After following some great job hunting tips, you've finally landed an interview! A job interview is your time to showcase your accomplishments and personality, but there’s also some etiquette to follow when you’re in the hot seat. The following interview tips for millennials -- based on a millennial recruitment director’s experiences at a digital marketing startup -- provide you with the ultimate guide before your next interview. 12 Interview Tips For Millennials, From A Millennial Know the code for professional dress Even if you know you’re interviewing for a position at a young startup -- where casual attire is typically welcomed -- treat it as any other interview setting. When it comes to what to wear for an interview, always opt for business-professional. Avoid TMI This goes for politics, religion, sex, and so forth. Never assume you and the interviewer are on the same page politically. Tread lightly, and don’t overshare your experiences or opinions. (I once interviewed a candidate who said she chose not to study abroad in western Europe because it was essentially “too basic. ” She had no idea I studied in Paris for a semester. ) Also, be careful about coming off as too relaxed -- saying “I love napping” when asked about your hobbies may seem funny, but it could paint you as lazy in a job interview. Make sufficient eye contact You may not notice it sitting across the table from an interviewer, but solid eye contact will show the hiring manager that you’re... --- ### What To Do With Low Search Volume Keywords > In this tutorial, we will identify what to do with low search volume keywords in Google AdWords. Specifically, how to get your ads to display. - Published: 2018-01-03 - Modified: 2021-08-18 - URL: https://markitors.com/what-to-do-with-low-search-volume-keywords/ - Categories: Digital Marketing In this tutorial, we will identify what to do with low search volume keywords. Why are low search volume keywords important with Google AdWords? A low search volume keyword means that people don’t search for this term very often, so it isn’t eligible to show your ads. If you’re relying on these keywords to generate clicks, this is a problem that needs to be fixed. So, what should we do with low search volume keywords? Here’s the steps on how to identify low search volume keywords, and what to do with them. 1. Sign in to your AdWords account. 2. Go to Campaigns 3. Select your Campaign 4. Click Keywords. 5. Organize Keywords by clicking on Status. 6. Identify keywords with Low Search Volumes. 7. There are three things you can do when you find a keyword with a low search volume a. Change the keyword to be less specific. padres tickets military discount = padres tickets military b. Change the keyword to have a higher volume keyword astros military tickets = astros military If you do this, make sure that you add negative keywords so that ads do not display for irrelevant search queries. For example, "astros military" should have negative keywords added like "jersey," "hat," or "night. " c. Create a new ad group with the keyword This solution is relevant for companies who want to appear for local searches. For example, a school in Miami. Let's take the keyword, IB preschool Miami. This is a relevant keyword,... --- ### How To Fix AdWords Low Quality Score Keywords > In this tutorial, we will check and identify AdWords Low Quality Score Keywords. Learn how to fix low quality score keywords in AdWords. - Published: 2017-11-17 - Modified: 2021-09-27 - URL: https://markitors.com/fix-adwords-low-quality-score-keywords/ - Categories: Digital Marketing In this tutorial, we will check and identify AdWords Low Quality Score Keywords. Why is quality score important with Google AdWords? Quality Score is how Google measures the relevance of your keywords. The higher your score, the more your ad will be shown at a lower cost. The lower your Quality score, the less your ad will be shown and you’ll end up paying a premium for your cost per click. A Good Quality Score is 7 or higher. A Bad Quality Score is 3 or lower. An Average Quality Score is 4, 5, or 6. Here’s how to check your AdWords Low Quality Score Keywords, and what to do when you discover a keyword with low quality score. 1. Sign in to your AdWords account. 2. Go to Campaigns 3. Select your Campaign 4. Click Keywords. 5. Organize Keywords by clicking on Quality Score. 6. Identify keywords with Quality Scores at 3 or lower. 7. There are three things you can do when you find a keyword with a low Quality Score. a. Change the keyword to be more relevant. best wedding venues in arizona = best wedding venues in scottsdale b. Pause the keyword. Anytime you see a 1/10, you should just pause it and move on. baby shower venues, 1/10, let’s just pause this. c. Create a new ad group with the keyword prom venues phoenix = prom venues scottsdale. You can see that this has a low search volume, which means it will not make impressions.... --- ### Google Analytics Mobile vs Tablet vs Desktop: Is Mobile Worth It? > Is running mobile ads worth it? In this tutorial we'll take a look at the Google Analytics Mobile vs Tablet vs Desktop data and make useful determinations. - Published: 2017-11-13 - Modified: 2021-08-18 - URL: https://markitors.com/google-analytics-mobile-tablet-desktop/ - Categories: Digital Marketing "Should I run mobile ads for ? " This is a question we address internally from time to time. How do we answer this question? By diving into Google Analytics and taking a look at Mobile vs Tablet vs Desktop data. There are six metrics we take a look at when it comes to deciding whether to run mobile ads for clients. Comparing Google Analytics Mobile vs Tablet vs Desktop AdWords Traffic 1. Go to Audience in Google Analytics. 2. Go to Mobile > Overview 3. Go to Acquisition under Secondary Dimension. 4. Go to Source / Medium 5. Analyze Mobile vs. Desktop traffic for AdWords traffic In this screenshot, we can see that mobile traffic and desktop traffic sessions are almost equal at 48% and 46% of all traffic (with tablets accounting for almost 6%). There's a variety of other stats in here that are useful for analysis as well - bounce rate, session duration, pages per session, revenue - we'll dive into those stats in this post as well. Comparing Google Analytics Mobile vs Tablet vs Desktop Revenue 1. Go to Audience in Google Analytics. 2. Go to Mobile > Overview 3. Click on Percentage Chart Icon 4. Select "Revenue" from Contribution to total dropdown 5. Analyze Mobile vs. Desktop vs Tablet revenue Wow. Even though desktop and mobile have almost equal sessions, desktop traffic accounts for 81. 43% of revenues... while mobile traffic accounts for just 13% of revenue. Comparing Google AdWords Mobile vs Tablet vs Desktop... --- ### How To Add Markitors To Your Facebook Ad Account > Learn how to add Markitors to you Facebook ad account with this tutorial written by the Markitors team. - Published: 2017-08-30 - Modified: 2021-08-18 - URL: https://markitors.com/add-markitors-facebook-ad-account/ - Categories: Digital Marketing Step 1: Go to Business Manager Settings Log in to Facebook Business Manager and click “Go to Settings” on the right side of the page. Step 2: Click Ad Accounts Click “Ad Accounts” on the left sidebar. Step 3: Click Assign Partner Please to to the Ad Account tab in your Facebook Business Manager and click "Assign Partner. Step 4: Assign ad account using partner’s business ID Click on "Connect your ad account using your partner's business ID instead. " To give us access, you'll need to enter the number: 654326414695039 and select "Ad Account Admin. " Alternatively, there is a second step you can take where you can just send us a link. Select "Connect your ad account using a link instead. " Send us the link. Let us know if you have any questions or issues. --- ### How Personalized Content Boosts Marketing Automation Results > Automation is one of the biggest marketing strategies. Learn how personalized content boosts marketing automation results for email & social media. - Published: 2017-08-28 - Modified: 2021-08-18 - URL: https://markitors.com/personalized-content-boosts-marketing-automation-results/ - Categories: Digital Marketing Automation is one of the biggest marketing strategies. However, the image most people get in their heads when they see the word “automation” added to anything is often not a pretty one. With marketing automation, the idea of having bots do most of your communication for you, convincing your customers that they are talking to real life people who have taken time out of their day to focus on just them, can be hard to get used to. As a content developer (or self-published author like I am! ), I’m sure you experienced your own share of shock when you discovered how much automation can be achieved in marketing. The reality is, in this day and age, you can’t afford to conduct marketing without including a significant amount of automation. In an Adestra vs Machine report, it was revealed that marketers consider the biggest benefits of automation to be saving time (74%), increased customer engagement (68%), more timely communication (58%) and increased opportunities including up-selling (58%). Automation tools come with benefits that have helped many of us grow our businesses to where they are today. New, improved functionalities are also being tested and released daily. Marketing automation is no doubt a very important tool, but you have to be careful when using it to make sure it doesn’t backfire. If you’re not working with real-time, personalized data, you run the risk of actually sounding like a bot, and losing subscribers and followers who eventually get tired of the irrelevant information... --- ### 6 CRMs That Integrate With MailChimp > Looking for CRMs that integrate with MailChimp? You're in the right place. Here are six CRMs that integrate with MailChimp. - Published: 2017-06-08 - Modified: 2021-08-18 - URL: https://markitors.com/6-crms-integrate-mailchimp/ - Categories: Digital Marketing Looking for CRMs that integrate with MailChimp? You're in the right place. Here are six CRMs that integrate with MailChimp: MailChimp For SalesForce Salesforce. com is the perfect CRM tool for creating, managing, and sending massive emails. You might have different salespeople who want to manage their own leads, some leads or contacts who have opted not to receive emails from you, or specific Salesforce contacts and leads you're looking to bring over to your MailChimp lists. You can connect your Salesforce. com CRM leads to MailChimp to manage prospects and campaigns. Once you install MailChimp for Salesforce, you can create, schedule, and send MailChimp campaigns from Salesforce. com while managing and analyzing data on leads and contacts. This will help you understand your customers better through their personal preferences, solve any problem faster with access to past customer interactions, and identify new sales opportunities by analyzing your best customers’ purchase histories. Keep your MailChimp and Salesforce data in sync by using this free integration. SugarChimp- For SugarCRM Integration SugarChimp is a smart integration that automatically syncs data and prevents duplicates from being created when syncing your lists. MailChimp will also always have the most up-to-date information, so you can be confident when you send the next campaign that you have the latest and most accurate data. You can market to the right people at the right time by segmenting your MailChimp subscribers based on SugarChimp CRM data. SugarChimp features advanced field mapping, automated list population, MailChimp rating sync, helpful... --- ### A Fresh Approach To Adoption: Interview With Caitlin Phillips, Director of Texas Adoption Center > Wondering what it's like delivering babies every day? Here's an interview with Caitlin Phillips, program director of Texas Adoption Center. - Published: 2017-05-05 - Modified: 2021-04-18 - URL: https://markitors.com/interview-with-caitlin-phillips-program-director-of-texas-adoption-center/ - Categories: Interviews We recently interviewed the program director of a Texas adoption agency, Caitlin Phillips. Q: What Makes Your Job Something Worth Getting Up For In The Middle Of The Night? A: You know, I’ve heard from parents in the delivery room or hospital say to me: “Your job is so cool! ” And then I think, yeah, it really is cool that I have this job! No other job gives you a close, meaningful connection with your clients like this job does. As adoption specialists, we are not only here for support and education—which are really important—but we’re also here for the nitty gritty personal stuff about having and loving babies, and all the emotions that go along with it. Every case is so different, and every birth mom is so different. It’s a privilege to work with each one of them. There are always challenges, but there are really cool experiences that happen with each birth mom and adoptive family that we get to work with. I feel so fortunate to be a part of that journey. Q: Take Us Back To The Beginning. Why Social Work? A: Everyone who goes into social work has some life experience that draws them to the field. No one grows up saying ‘I want to be a social worker when I’m older. ’ They grow up wanting to be a firefighter or an astronaut. In my own case, my early life experiences got me interested in working with troubled teens—and when I went... --- ### Credit Repair Marketing Case Study: Establishing a New Revenue Stream > Read a credit repair marketing case study to learn about how one credit repair company established a new revenue stream from internet marketing leads. - Published: 2017-04-17 - Modified: 2024-10-10 - URL: https://markitors.com/credit-repair-marketing-case-study/ - Categories: Case Study The Issue: A credit repair company wanted to establish a new, reliable revenue stream for their business. They looked at their website as a potential area to grow their customer base. The problem? Monthly website traffic was trickling in. Leads were rare and scarce. They needed this “trickle” to turn into a steady flow of inbound leads that they could rely on. What We Did: The first thing Markitors did was establish a strategy to determine which marketing tactics would be successful for this credit repair company. The strategy research revealed that pay per click advertising was far too competitive and expensive. With costs per click ranging from $18 - $25, it would require a large budget to achieve aggressive lead generation goals. However, this high cost per click and search volume showed that if we were able to rank organically for competitive keywords, the credit repair company would enjoy sustainable traffic with high buying intent. Markitors outlined a 12 month SEO content strategy that would increase inbound organic search traffic. By creating optimized content focused on the credit repair’s target audience, Markitors aimed to attract traffic without having to pay thousands in AdWords costs each month. We supported our SEO efforts with multiple social media posts each week on platforms like Facebook, Twitter, LinkedIn and Instagram. We also sent out a manual and automated email blasts to re-engage prospects, and promote the most popular content from the website. The Result: Within 3 months traffic had nearly tripled, going from... --- ### How To Gain Access To A Client Google AdWords Account > Here are client instructions on how to request access to a Google AdWords account. - Published: 2017-01-26 - Modified: 2021-08-18 - URL: https://markitors.com/gain-access-client-google-adwords-account/ - Categories: Digital Marketing Here are client instructions on how to request access to a Google AdWords account. 1. Log in to your Google AdWords account at adwords. com and get your ten digit ID number. 2. Email your Markitors account representative your ID number. (We will then request access, and notify you when we have done so) 3. Once access is requested, you can accept our request in AdWords. Click the "Gear" icon in the upper right, select "Account Settings" from the dropdown menu, and then select "Account Access" from the menu in the upper left hand corner. You will see our request under "Client Managers. " Accept the request. Click "OK" on the popup stating that Markitors has requested User Interface and API access to manage your AdWords account. . Here is a screenshot. That's it! Now Markitors will have access to your Facebook ad account and we will be able to effectively manage your pay per click advertising campaigns to drive real results. Any questions? Contact us. --- ### 6 Reasons Why Your Email Open Rates Are Declining > Even if you have a healthy email click through rates for your outgoing emails, what are some email marketing strategies to improve your email open rates? - Published: 2016-12-07 - Modified: 2021-08-18 - URL: https://markitors.com/6-reasons-email-open-rates-declining/ - Categories: Digital Marketing You send marketing emails to subscribers, and you want to ramp up your email open rates. It just makes sense for your business. Even if you have a healthy email click through rates for your outgoing emails, what are some email marketing strategies and tactics to improve your email open rates? Sometimes, switching up your email marketing pattern can boost your email open rates. Take a look at a few ideas, straight from the email marketing experts, Markitors: Why Your Email Open Rates Are Fizzling Perform A/B tests to boost email open rates Perhaps the simplest way to quickly improve your email open rates is by A/B testing subject lines, "from" names and delivery times of your emails. Are your subscribers more inclined to open your email if it is sent from “Brett at Markitors” or just “Markitors”? A/B testing can help answer that question, and it will help optimize your email marketing over time. Mailchimp, for instance, gives users the option to perform A/B testing based on subject lines, delivery times and "from" names. Mailchimp will analyze the data from an initial send to a percentage of your subscribers, and then will deliver the “winning” email to the rest of your subscribers based on the highest email open rates or click through rates. There’s no easier way to improve your email open rates than with an A/B test. (For more MailChimp tricks and tips, click here. ) Be strategic with your email subject line Email subject lines influence email... --- ### Should I Hire A SEO Company Or A SEO Specialist? > Asking yourself, "Should I hire a SEO company or a SEO specialist?" Read why you'll pay less & gain more by hiring a SEO company instead of hiring in-house. - Published: 2016-11-08 - Modified: 2024-10-10 - URL: https://markitors.com/should-i-hire-a-seo-company-or-a-seo-specialist/ - Categories: SEO Audit Are you asking yourself, "Should I hire a SEO company or a SEO specialist to move my business forward? " We have outlined the rundown of each option for you so you can best choose what fits your business. Take a look at the differences between hiring an SEO agency and hiring an in-house SEO specialist. Should I Hire A SEO Company Or A SEO Specialist? Why An SEO Company Might Be Your Best Bet All in all, you will pay less and gain more by hiring an SEO company rather than enlisting the help of an in-house SEO specialist. If you have fewer than 20 employees at your organization, we would discourage you from hiring a full-time marketing person. However, we encourage you to hire an SEO marketing agency like Markitors. . Here's why: 1. Expertise & Results. Entry-level marketing employees don't have the experience with the wide variety of platforms to distribute marketing messages - email, SEO, pay per click (PPC), social media and website maintenance. On the other hand, agencies do. 2. Cost. To hire an in-house SEO specialist, it will cost you about $40,000 in annual salary, plus employer taxes, benefits, etc. The average annual cost for Markitors clients amounts to more than a third of the cost you would pay for a full-time employee. 3. Hassle. Recruiting is hard. Onboarding is time-consuming. Filing new hire paperwork is tedious. Hiring an agency to handle your SEO marketing is effortless. You say go, and we'll do the... --- ### 10 Marketing Mistakes Small Businesses Make > Check out some of the most detrimental marketing mistakes small businesses make that you should avoid in order to run a successful enterprise. - Published: 2016-10-25 - Modified: 2021-10-25 - URL: https://markitors.com/10-marketing-mistakes-small-businesses-make/ - Categories: Digital Marketing Starting up a business is no easy task—but marketing the right way (and with the right tools) will help you avoid business blunders. These 10 marketing mistakes small businesses make are common—but avoidable. Top Marketing Mistakes Small Businesses Make Not understanding your audience A lot of entrepreneurs assume that their work is finished once customers start buying and using their products. However, this is a misconception. The work has just started! Studies have shown that loyal, returning customers may be worth up to 10x as much as their initial purchase. Treat them well, and you're likely to have a higher probability of selling to them again than to a brand new prospect. Pay more attention to existing customers. This segment of customers, if satisfied with your brand, might even become brand promoters for your business. It's also crucial to take a look at your customers (and target audience) as a whole. Aside from the already existent needs of potential customers or end users, entrepreneurs must profile prospects. How do they spend their time? What other products or services will they likely want? Where does your audience tend to live? This informs your marketing efforts, and renders them more accurate. Spending too much time on perfecting your brand Too many entrepreneurs and startups want to spearhead rebranding efforts right away, or adjust the website over and over. Trying to perfect your brand can lead to wasted money (unless you enlist the help of an SEO agency like Markitors). Avoid zooming in... --- ### MailChimp WooCommerce Plugin (Now With Abandoned Cart Emails) > Sync your WooCommerce store with your MailChimp account with the new MailChimp WooCommerce plugin on WordPress. Now you can send abandoned cart emails. - Published: 2016-10-13 - Modified: 2021-08-18 - URL: https://markitors.com/mailchimp-woocommerce-plugin-launch/ - Categories: Digital Marketing This week MailChimp, our preferred email marketing platform that is the foundation of our email marketing campaign services, launched MailChimp for WooCommerce, a WordPress plugin that connects your store to your MailChimp list to track sales, create targeted emails, send abandoned cart emails, and more. The thing we're excited about is the ability for WooCommerce store owners to create Abandoned Cart Workflows. Before the launch of this plugin, WooCommerce store owners were stuck with connectivity options with high priced monthly fees. Now, this plugin seamlessly integrates customers and their purchase data with MailChimp, so you can create targeted email campaigns based on buying behavior. You’ll have the power to: Sync list and purchase data Create abandoned cart Automation workflows Send product recommendations Segment based on purchase history View your results and measure ROI As longtime MailChimp experts, this plugin makes our life a lot easier. If you have a current WooCommerce integration running between your WordPress site and your MailChimp account, then you'll be able to run this new integration at the same time as your current WooCommerce integration for MailChimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3. 0. The new plugin is really intended for users who have not yet integrated their WooCommerce stores with MailChimp. If you and your business fit that description, and want to utilize the power of email marketing automation to improve your conversions, then contact us. We specialize... --- ### 6 Ways To Reach Customers On Social Media > If you're promoting your business, services or product online, you'll want to take a look at these top six ways to reach customers on social media. - Published: 2016-10-12 - Modified: 2021-08-18 - URL: https://markitors.com/6-ways-to-reach-customers-on-social-media/ - Categories: Digital Marketing Sometimes, the best ways to reach customers on social media requires some outside-the-box thinking. If you're looking to expand your following, sell more of whatever service or product you're providing, or simply put out excellent content, keep reading. Here are the top tips for ways to reach customers on social media channels. Choose the right channels for your brand. It's no longer just Facebook and Twitter dominating the online sphere. Pinterest has now topped Twitter to be the second-largest driver of traffic from social media sites (while the first is Facebook), according to Shareaholic's latest report. Taking quality photos of the product or services you sell is a great start. Channels like Pinterest and Instagram are highly image-driven. By the same token, you can make your own images (with text overlay) using a site like Canva or PicMonkey. Google+ is another underrated platform; it can help your content rank higher in Google search. Furthermore, joining and interacting with communities on Google+ can expand your target audience. If you're considering posting ad content, your top platforms will typically be Facebook, Pinterest, Instagram and Twitter. Take advantage of hashtag research on Instagram and Twitter. Sites like Websta. me will reveal how many times a hashtag has been used. On Instagram, you can use up to 30 hashtags—and it's a great way to expose others to your brand. Hashtags will help archive your posts on Twitter and Instagram for others who are searching for the same topics, or who take an interest in... --- ### 10 Questions CEOs Should Ask Their Marketing Department > These CEO marketing questions will help guide you toward learning more about the importance of marketing within your business. - Published: 2016-10-11 - Modified: 2024-10-10 - URL: https://markitors.com/10-questions-ceos-should-ask-their-marketing-department/ - Categories: Digital Marketing Whatever you think you might know about your marketing team and your company's marketing strategies, think again. As a CEO, it's crucial to stay in the loop with ever-changing marketing initiatives and tools. Follow these 10 CEO marketing questions to learn more about your team's marketing efforts—and how you can stay educated and involved as to how your marketing team's initiatives play out. 10 CEO Marketing Questions You Should Be Asking Take a look at these guidelines to learn how your marketing department is driving results and connecting with your customers. How does your team measure success? Find out the metrics your marketing team uses. Whether it's through SEO, pay per click advertising, social media curation, email marketing, looking at site visits or other marketing strategies, it's important to know how the department measures success and drives revenue. What's our customer value proposition? One of the best CEO marketing questions involves a value proposition. What is the marketing team providing for your customers? How are we promoting our product, and how have customers responded? Who are our best customers, and how do they want us to communicate with them? Furthermore, how are we personalizing their experience? One of the primary tenets of marketing is "KYA"—Know Your Audience. From looking at current customer data and doing some thorough research, then it's easier to discover prospects. Does the marketing team successfully personalize their marketing campaigns to provide value for their audience? A great marketing team must know how to communicate with the... --- ### Pubic Hair Care: An Interview With The Co-Founders of Fur > Laura Schubert and Lillian Tung are the co-founders of Fur, a pubic hair care company based out of NYC. This interview explores the leap into startup life. - Published: 2016-06-15 - Modified: 2021-04-18 - URL: https://markitors.com/pubic-hair-care-interview-co-founders-fur/ - Categories: Interviews Laura Schubert and Lillian Tung are the co-founders of Fur, a pubic hair care company based out of NYC. Fur is the first line of products that cares for pubic hair and skin. As Laura and Lillian say on the Fur website, "Our products give your pubes a chance. " In this transcribed interview we talk about what led Laura and Lillian to leave corporate jobs and leap into startup life. We also talk about small business marketing tips and mistakes that you can replicate (or avoid) in your first 6 months of being in business. What’s the journey behind Fur? Laura: We started working on this a little over 2 years ago. It was really a conversation between my sister and I. My sister is our third business partner. She was thinking about how people groom themselves, specifically about pubic hair and how a lot of people get rid of it. People only talk about removal. If you type in “pubic hair” into Google, it autofills “removal. ” There is never anything about “care. ” When you think about the rest of your body - face, hair - it could be about hair removal, but there’s also stuff about making your hair softer. There are ways to care for yourself, and she just didn’t see anything for this part of the body that everyone has. People weren’t talking about it, except as a problem of hair that needed to be removed. As her sister, she called me and told... --- ### How To Create A Slideshow on WordPress SmartMag Theme > Learn how to create a slideshow on WordPress using the SmartMag theme and "nextpage" functionality. Video tutorial included. - Published: 2015-12-02 - Modified: 2021-08-18 - URL: https://markitors.com/how-to-create-a-slideshow-on-wordpress/ - Categories: Digital Marketing If you support your WordPress website with ads, chances are you're looking to increase the number of pageviews your website generates to increase your ad revenue. You've come up with the idea of creating a slideshow on WordPress so your users click through your content while your ad impressions increase. Here's how to create a slideshow on WordPress in a normal post on the SmartMag WordPress theme: Step 1: Write Your Post As You Normally Would Write your post as you normally would. Then, view your post in the text editor. Step 2: Add your feature image inside of the post To give the appearance of a slideshow, you need a feature image. Take the existing feature image and add the media to the beginning of your post. Step 3: Adjust Post Options Locate "Multi-page Content Slideshow" and change the setting from "Disabled" to "Multi-page - Refresh for next page. " Then, under "Disable Featured? " check the box for "Do not show featured Image, Video, or Gallery at the top for this post, on post page. " Step 4: Create Your Slideshow WordPress has a very simple way to create a new page in your slideshow, and all you do is add the code, to where you want to start a new page in your slideshow. Step 5: Add Slideshow Image Since you want to create engaging content, you'll need to add an image right after the line of code into your post, before the content. This gives the... --- ### How To Optimize A Wordpress Post For SEO > Are you in need of more website traffic for your blog posts? Learn how to optimize a Wordpress post for SEO with five simple steps in 5 minutes. - Published: 2015-09-15 - Modified: 2021-04-18 - URL: https://markitors.com/how-to-optimize-wordpress-post-seo/ - Categories: SEO Audit Greetings! This is a simple tutorial on how to optimize a Wordpress blog post for SEO using the Yoast SEO plugin. The main thing to keep in mind about optimizing a Wordpress post for SEO: before you write a single word in your post, take 5 simple steps. Here's the steps to take to optimize a Wordpress post for SEO: Step 1: Identify your keyword Imagine someone going to Google, typing in a phrase, and discovering your blog post. Whatever that person typed into Google is the keyword you want to target with your blog post, and it's important to follow each of these steps closely to make sure your post is optimized for your keyword. For this tutorial, let's say that salary negotiation tips is our target keyword. Step 2: Type your keyword into the Yoast SEO plugin Your Wordpress blog should already have the Yoast SEO plugin installed. If it doesn't, add it here. When you go to add your post, click "Add New" post in Wordpress and then scroll down to the Yoast SEO section on your Wordpress page: See the section that says, "Focus Keyword:? Type in your focus keyword here: Step 3: Create and type your SEO optimized page title into the Yoast SEO plugin First, create a page title that includes your keyword (ideally at the start of your page title) that fits within Google's search engine results page title limit (use this tool to see if your page title fits). Here's an example:... --- ### 15 Best Email Marketing Blogs You Need To Be Following > Here's a list of some of the best email marketing blogs on the web to help you get the most from your email marketing campaigns. - Published: 2015-07-23 - Modified: 2024-10-10 - URL: https://markitors.com/email-marketing-blogs/ - Categories: Digital Marketing Blogs are a great resource for learning about dynamic topics such as email marketing. And when blogs are by digital marketers, for digital marketers, they are sure to provide vast inspiration for your own email marketing campaigns. Here are the 15 best email marketing blogs to follow: Constant Contact The email marketing category of the Constant Contact blog is updated quite frequently, typically twice a week or more. The blog features interesting content about ways digital marketers can fine-tune their email campaigns. An example is how to use Facebook to grow your subscriber list. Duct Tape Marketing The Duct Tape Marketing blog features content from a number of contributors, including John Jantsch, founder of the company. While not all the posts are about email specifically, the blog provides a wealth of marketing insight covering topics that can be applied to any digital marketing campaign. Econsultancy The Econsultancy blog posts often take on an international digital marketing perspective. This is a perfect resource for interesting trends in marketing from around the world. The blog covers several topics but focuses especially on email marketing and social media platforms. Email Monday Marketing consultant Jordie van Rijn shares a great deal of expertise on his email marketing blog, and dives into technical topics such as ROI calculations and mobile email statistics. He also shares personal insights about digital marketing that are worth reading. ExactTarget The email portion of the sleek ExactTarget blog is segmented into deliverability, design, list growth, strategy, and trends. The trends... --- ### 5 Website Speed Test Tools Every Marketer Should Use > The last thing your website visitors want to do is wait for content to load. Here are 5 website speed test tools to improve your site's performance. - Published: 2015-07-20 - Modified: 2021-09-27 - URL: https://markitors.com/5-website-speed-test-tools-every-marketer-should-use/ - Categories: SEO Audit According to one study, 40% of website users abandon a website if it takes longer than three seconds to load. For this reason, testing the speed of your website is crucial. This is something that is actually quite simple to do, however, with some of the best website speed test tools available: Dotcom-Monitor The Dotcom-Monitor website speed test tool runs its website analysis from multiple geographic locations at once, which is great for marketers who want to get a better idea of their international website speeds. A full report is available with every location tested, and the performance statistics display the fastest and slowest elements of your website. Google PageSpeed Insights This handy tool from Google runs a quick analysis of your website and produces a report with suggestions to improve the website speed. What’s best is that PageSpeed Insights instantly analyzes both the mobile and desktop versions of your website, although the reports from this speed test are not as comprehensive as others. GTmetrix GTmetrix packs a punch in every quick website speed test it conducts. The results of the test give detailed website performance statistics and recommendations for how to improve website speed. A great feature with the GTmetrix speed test is that you can download the HTTP archive (HAR) file and report PDF directly to your computer to reference later. Pingdom Website Speed Test This website speed test tool breaks down the specific analytics of your website and diagnoses exactly how long each component takes to load.... --- ### Fitness Email Marketing Examples & Samples > Review fitness email marketing examples and samples to get inspiration for your monthly email marketing blasts or automation campaigns. - Published: 2015-07-09 - Modified: 2024-10-10 - URL: https://markitors.com/fitness-email-marketing-examples/ - Categories: Digital Marketing If you're looking for fitness email marketing examples for automation or for monthly marketing blasts, below are some different samples. Each example has a brief description for the purpose of the email. Fitness Email Marketing Examples: General fitness email marketing template used as a default for email blasts. Mobile optimized fitness email marketing templates used as a default, and for specialized email blasts like "Picks Of The Week. " Fitness email marketing examples of a free gift with purchase, and a restock reminder email sent as a part of an automation sequence. Fitness email marketing examples of a blog post roundup, and a "Picks Of The Week" email sent as a part of a monthly campaign. Fitness email marketing examples of New Arrivals, and a "Deals Of The Week" email sent as a part of a monthly campaign. Contact Us Markitors is a full service email marketing agency with experience in executing marketing campaigns within the fitness, sports nutrition and health industries. --- ### 10 Mailchimp Tips To Improve Email Performance > Learn about the top ten Mailchimp tips and tricks from a Mailchimp email marketing expert to improve your email performance and understanding. - Published: 2015-06-17 - Modified: 2021-08-18 - URL: https://markitors.com/mailchimp-tips-tricks/ - Categories: Digital Marketing I first started using Mailchimp back in 2010. Since then, I've become a Mailchimp expert and have grown from an email marketing freelancer into operating a full service email marketing agency. There's quite a few Mailchimp tips and tricks that I've picked up along the way. In this post, I'll list out my top ten tips that will help you get started with Mailchimp and get the most from your email marketing campaigns. Here are my top ten Mailchimp tips and tricks: 1. Utilize Mailchimp's Outstanding Customer Service The reason why I love Mailchimp starts with their product and ends with their customer service. They have an extensive knowledge base they've created over the last decade, and offer the best customer service through online chat of ANY company I've ever come across. My #1 tip is if you ever have a question about your Mailchimp account, chat with one their customer service reps. You'll receive an immediate answer, and they'll be able to walk you through the entire process by looking at your account with you. Plus, every customer service rep assists you with style and grace. You'll not only walk away with an answer to your question, but you'll also feel better about your day with each interaction. 2. Create and Import Your List Successful email marketing starts with your subscriber list. Open rates, click through rates, and most importantly - results - are all directly impacted by who is receiving and taking action on your emails. Since Mailchimp's... --- ### Mailchimp Salesforce Integration Guide > Learn how to sync your Mailchimp and Salesforce accounts with our Mailchimp Salesforce integration guide. - Published: 2015-05-09 - Modified: 2021-08-18 - URL: https://markitors.com/mailchimp-salesforce-integration-guide/ - Categories: Digital Marketing We recently did a Mailchimp Salesforce integration for a client and put together a quick how-to guide. If you're thinking about integrating your Salesforce account to Mailchimp for email marketing automation, this is a really slick way to go about it. If you want us to do it for you, just contact us. The major benefits include: Sync Salesforce contacts and leads to MailChimp Lists and Groups Send new Mailchimp subscribers into Salesforce with a specific object type Select which Salesforce leads you'd like to go to Mailchimp based on specific criteria and filters Start MailChimp Autoresponders from Salesforce field updates Sync opt-outs automatically Update Salesforce based on Mailchimp activity There's a lot of different things you can do with the integration, and those are just a few. The main benefit we see is running a paid advertising campaign to drive new leads into Salesforce, and then using this integration to send subscribers into a lead nurturing campaign through Mailchimp automation. Here's our Mailchimp Salesforce Integration Guide. 1. Setup your Mailchimp Lists and Groups This is a given, but in order in to sync your Salesforce account to Mailchimp, you'll need a list to sync to. Create a list in your Mailchimp account if you have not done so already. 2. Connect Salesforce from Mailchimp. Go to "Integrations" under "Account" in Mailchimp and select the Salesforce integration. Click "Connect. " Then, click "Allow" when prompted. 3. MC Setup in Salesforce Click on the "+" tab in Salesforce and select "MC... --- ### Top 8 Social Media Fails by Big Brands and Ways to Avoid Their Mistakes > Epic social media fails on Twitter by big, worldwide brands. - Published: 2013-12-11 - Modified: 2021-09-27 - URL: https://markitors.com/top-8-social-media-fails-by-big-brands-and-ways-to-avoid-their-mistakes/ - Categories: Digital Marketing - Tags: big brands, social media management, social media mistakes, twitter fail Everyone makes mistakes. Some are bigger than others – and some are certainly more visible. On social media, ideas, products, and thoughts are more visible than ever – especially those from popular companies and organizations. And some companies just haven’t quite mastered the art of sending the perfect 140-character tweet. That can lead to some pretty epic social media fails by big, worldwide brands. Here are some of the most head-shaking social media mistakes made by big companies. 1. NRA What happened? The NRA posted a pro-gun tweet, which isn’t out of character for the group. But, timing is everything. It just so happened that the NRA posted that tweet the same day as the Aurora shootings in Colorado. What we learned: You really cannot underestimate timing. While the tweet was clearly a coincidence (it was sent a few hours before the shooting) the NRA should have kept a better eye on its posts – especially if they are scheduled out. 2. Celeb Boutique What happened? Unlike the NRA, which sent their tweet prior to the tragedy, CelebBoutique sent this tweet after the fact: What we learned: Check. The. Hashtags. Celeb Boutique didn’t click on the actual hashtag to see why it was trending in the first place – a very public and embarrassing mistake. 3. Kitchen Aid What happened: Just about everyone has an opinion on President Obama’s healthcare reform – but some people should stay out of it. Like Kitchen Aid. A member of its team sent this... --- ### 5 Examples of Cause Marketing in Social Media > Furthering cause marketing in social media can help a corporation's charity efforts. These companies excellently use social media for cause marketing. - Published: 2013-05-09 - Modified: 2021-08-18 - URL: https://markitors.com/5-examples-of-cause-marketing-in-social-media/ - Categories: Digital Marketing - Tags: cause marketing, marketing, social media Many large companies are using social media for their cause marketing efforts in a particularly effective way. Marketing isn’t always about promoting a brand - sometimes, marketing promotes a cause. Like with all types of marketing, social media is a valuable tool to increase awareness and engage people, but there are good and bad ways to use social media for cause marketing. These companies and charities are doing a good job using social media for cause marketing. 1. Chase Community Giving The Chase Community Giving project is a great example of cause marketing in social media because it relies solely on interaction. Since 2009, the cause has called on its Facebook fans to vote for their favorite charity or non-profit to receive a donation from Chase bank. Chase Community Giving also uses current events and holidays to spread the word about related charities – such as Military-related charities for National Military Appreciation Month and the Arbor Day Foundation on Arbor Day. 2. Johnson’s Mother’s Day Campaign Johnson’s Baby also timed a social media cause marketing campaign with an upcoming holiday. The company is donating a dollar to Save the Children for every like or share on one of their Mother’s Day cards. This technique works well for cause marketing in social media because it encourages people to like and share the organization’s posts for a good cause. Plus, by sharing the posts, Facebook users can also wish a Happy Mother’s Day to their family and friends in a way that... --- ### iPhone App Directories > List of iPhone app directories to submit your app. Submitting to a directory is a great iPhone marketing tactic to help users discover your app. - Published: 2013-02-07 - Modified: 2021-08-18 - URL: https://markitors.com/iphone-app-directories/ - Categories: Digital Marketing - Tags: iPhone app directory, iPhone app marketing, phoenix, submit your iPhone app List of iPhone App Directories A good way to market your iPhone app is to employ a SEO strategy. That way, when people Google terms like "Phoenix Light Rail app," they'll discover your iPhone app and go download it. With that said, a big component to any SEO strategy is building links to your website through Digital PR. Here is a list of iPhone app directories that you can submit your website to. Crunchbase CrunchBase is the free directory of technology companies, people, and investors that anyone can edit. StumbleUpon StumbleUpon helps you explore new and interesting things from every corner of the Web. Killer Startups KillerStartups is dedicated to sharing more than just the hottest new startups. They want to share the stories of the PEOPLE behind the successful companies and their advice for other internet entrepreneurs. Rate My Startup Founders can share their ideas and get helpful feedback on your startup or website. Ziipa Discover the best web and mobile apps for you! Listio Have you uncovered a web 2. 0 gem that is not yet listed on Listio for Web 2. 0? Please submit your find emailing submissions (at) listio. com. Startup Booster Just fill out the form below with necessary information about your new venture. Feed My App web & mobile apps reviewed Go2Web20 online tools and applications Startup Wizz Startup evaluation Hacker News Technical startup crowd. Beta List Get free exposure to thousands of early adopters by submitting your startup for review. Make Use Of... --- ### Non Profit Social Media Strategy | Vet Tix > Markitors created a non profit social media strategy for Vet Tix in the course of a weekend. Learn about how our findings can help you. - Published: 2013-01-22 - Modified: 2021-08-18 - URL: https://markitors.com/non-profit-social-media-strategy/ - Categories: Digital Marketing - Tags: digital marketing, markitors, non profit social media, social media audit, sports marketing, vet tix This past weekend we had the pleasure of working on a non profit social media strategy for Vet Tix, a non profit that gives FREE tickets to all veterans and members of their families. If you've heard of Startup Weekend, then you'll love the concept that Sean Tierney created: Pick a non profit who is doing well but needs some online help. Spend a weekend working on the website, design, a non profit social media strategy - or whatever they need help with to get them to the next level. The non profit that Sean chose was Vet Tix, a non profit who has three veterans devoted to giving away free tickets to other veterans. These three guys all have full time jobs and work on Vet Tix part time. Despite not being able to focus on Vet Tix full time, they've given away 555,000 tickets since 2008 with a face value of over $20,500,000. They're on track to give away 500,000 tickets in 2013. We wanted to help get them there. We spent the weekend creating a non profit social media strategy, and thought it'd be worthwhile to share some of our findings for your non profit. Here were our goals for the weekend. Create a non profit social media strategy that Vet Tix could use as a playbook after the weekend. Edit user generated stories and reformat them for social media sharing. Identify their most popular content and make content recommendations based on their popularity Create ticket campaigns... --- ---