Y SCOUTS
a new company in a competitive industry
Overview
Y Scouts is a purpose-based executive search firm that is transforming how people and organizations connect to work that matters. When Y Scouts first launched in 2012, Markitors built their website and began employing an SEO strategy that would position the company to receive leads from purpose-based organizations with executive recruitment needs.
Challenge
As a new company in a competitive industry, Y Scouts faced an uphill battle to get visibility online through keyword searches. Search engine result pages were dominated by companies that were founded in 1948, with more office locations than Y Scouts had employees. How do you compete against large companies with a 70 year head start?
Solution
Markitors identified more than 600 long-tail keywords that related to Y Scouts services, but had low competition online. Markitors developed more than 600 landing pages and blog posts targeting these keywords, executed a targeted backlink strategy to raise the overall domain authority for Y Scouts.
Result
Y Scouts now receives more than 50,000 visits per month to their website from organic search, with many of these visits converting to leads and new customers. Y Scouts ranks on the first page of Google, and sometimes in the first position on Google, for keywords ranging from “executive interview questions” to local “executive search firm” related searches.
Y Scouts has been a client of Markitors for more than 6 years, entrusting us to improve their search result positions and to give them a competitive advantage online.
Highlights
“I would highly recommend Markitors from both a speed and investment angle.”
We move brands forward online
Our SEO management service combines our teams to create optimized content that delivers results. We identify the content that needs to be created. We create the content creation and promote that content for search engines and consumers alike. Then, we monitor and report on the results to ensure the process is moving things forward online.
WHY:
» Ranking highly for search terms increases the visibility of a website and leads to a higher number of visitors, leads, and customers resulting from the website.
Markitors has built our entire business on SEO. We’ve seen firsthand the power of how ranking prominently on Google can positively impact our business, and the businesses of our clients.
Consumers trust Google. By ranking prominently on Google, consumers will trust what you have to offer. With trust comes conversions into new customers.
If you want a sustainable flow of new customers, Search Engine Optimization is the best digital marketing tactic around.
WHAT:
» Content development
» Keyword strategy
» SEO monitoring, management & reporting
HOW:
» Create up to (4) optimized SEO landing pages
» Optimize title tags and meta descriptions for SEO for primary pages
» Build backlinks by reverse engineering the websites linking to competitors
» Track search result positions
» Weekly phone meetings discussing progress & plans
