When AI answers the question, be the answer
AI search optimization makes your business visible where your customers increasingly ask: ChatGPT, Gemini, Perplexity, and Google's AI Overviews. Markitors audits your AI visibility, structures your site so engines can cite it, and builds the authority that gets you recommended.
Search didn't die. It moved.
Answers replace lists
ChatGPT, Gemini, Perplexity, and Google’s AI Overviews give one answer with a few citations instead of ten blue links. Either you are in the answer or you are invisible.
Fewer clicks, better clicks
People who click through from an AI answer arrive pre-sold: the engine already told them you are the answer. Lower volume, higher intent.
New crawlers, new rules
GPTBot, ClaudeBot, and PerplexityBot read your site differently than Googlebot. Many sites block them by accident and disappear from AI answers entirely.
The AEO playbook, end to end
AI visibility audit
Where you show up today across ChatGPT, Gemini, Perplexity, and AI Overviews for the questions your customers ask, and where competitors are cited instead.
Answer-ready content
Question-form headings, direct definitions, and evidence of first-hand expertise. The format AI engines quote.
Structured data
Organization, Service, FAQ, and Article schema, built and validated so machines can cite your facts accurately.
Crawler access
Robots.txt and llms.txt configured so AI engines can read your site, without exposing anything you want kept out.
Authority building
Digital PR placements in the sources AI engines trust. Engines cite brands that credible publications already cite.
AI referral tracking
GA4 configured to measure traffic from AI assistants, so you see the channel grow instead of guessing.
Ask ChatGPT about small business SEO
You have a fair chance of finding Markitors in the answer. Our articles are cited by AI engines and send us measurable referral traffic month after month, which we track in the same GA4 reports we build for clients. This page itself is structured the way we structure yours: direct answers, question-form headings, and validated schema underneath.
Frequently asked questions
What is AI search optimization?
AI search optimization, also called answer engine optimization (AEO) or generative engine optimization (GEO), is the practice of making your business visible in AI-generated answers: ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. It covers content formatting, structured data, crawler access, and authority building.
Is AEO different from SEO?
It builds on SEO rather than replacing it. The same fundamentals apply: useful content, technical health, and authority. AEO adds the layer AI engines care about: direct answers, machine-readable structure, crawler access, and citations in trusted sources. Strong SEO is the prerequisite; AEO is the extension.
Do people really find businesses through ChatGPT?
Yes, and we can prove it from our own analytics: Markitors content is cited in ChatGPT answers and sends us referral traffic every month. Those visitors convert well, because the AI already recommended us before they clicked.
How do you measure AI visibility?
Two ways. We test the questions your customers ask across the major AI engines and track whether and how you are cited. And we configure GA4 to segment referral traffic from chatgpt.com, gemini.google.com, perplexity.ai, and claude.ai, so the channel shows up in your monthly report like any other.
Should I block AI crawlers from my site?
For most small businesses, no. Blocking GPTBot or ClaudeBot removes you from the answers your customers are reading, and your competitors stay in them. There are legitimate reasons to restrict specific content, and we configure that precisely rather than blocking everything.
See where your site stands
The free SEO audit covers your rankings, your site health, your visibility in AI answers, and your quickest wins. Delivered by a human, explained in plain English.
Get an AI Visibility Audit