Search engine optimization (SEO) is an essential part of any digital marketing strategy. It helps businesses to rank higher in search results, increase organic traffic and visibility, and generate more leads and sales.
However, learning SEO can be overwhelming for beginners as there are so many different aspects to consider. To help you get started on the right foot, we have compiled a list of the top 16 free SEO resources that will provide you with everything you need to know about SEO, from basics to advanced tactics.
From blogs to courses and certifications, these resources will enable you to become an expert at optimizing your website for better rankings in SERPs. So let’s dive into our best picks!
16 Free SEO Resources for SEO Newbies
As SEO is an ever-evolving world of techniques and tools, it’s important to keep up with the latest advancements in order to stay ahead of the competition. By utilizing the resources below, you can gain access to valuable content and insights that will help you to optimize your website for higher rankings.
1. Markitors Blog
The official blog of the digital marketing agency, Markitors, offers comprehensive SEO blog posts with tips to help you understand the basics of SEO and stay up-to-date on the latest trends. The blog also provides free SEO audits and insights on how to improve your website’s visibility.
2. Google Webmaster Central Blog
Google’s official blog provides updates about the search engine’s algorithms and insights into how websites are ranked in Google. This blog is the best source of information for staying on top of the latest updates from the search engine giant.
As a leading digital marketing platform, HubSpot offers tons of free courses covering topics ranging from SEO basics to advanced strategies. The courses also include case studies and quizzes that will help you test your knowledge as you go along.
4. SEMrush Academy
SEMrush provides an array of free webinars and tutorials about SEO, social media marketing, paid advertising, and more. Additionally, their certification program is a great way to become a certified expert in all things SEO related. SEMrush offers an extensive certification program to help SEO professionals gain a deep understanding of the core principles and practices of SEO.
5. Ahrefs YouTube Channel
Ahrefs has a full-fledged YouTube channel filled with helpful tutorials, webinars, and tips about SEO tools. This is the perfect destination for gaining an in-depth understanding of how to optimize your website for better ranking.
6. Bright Local
Bright Local can provide beginners with a vast selection of free tools, including citation monitoring and keyword research, to get started on optimizing their local business listings for better SERP rankings. You can get certified in local SEO through Bright Local Academy, which offers comprehensive courses and certifications.
7. Moz Academy
Moz offers extensive free educational resources to help learners understand SEO, from link building and keyword research to technical SEO. Plus, each course includes quizzes and assignments so that you can assess what knowledge you have acquired.
8. Yoast SEO Blog
If you want to elevate your website’s rankings through optimization, then the Yoast SEO blog is the expert resource for you! It provides invaluable advice on how to optimize content and technical aspects alike. With this go-to source of information, you’ll be able to soar above your competition in no time.
9. Neil Patel’s Blog
Written by one of the most respected experts in the SEO industry, Neil Patel’s blog provides deep insights into various aspects of SEO, including link building strategies and mobile optimization techniques.
10. Search Engine Land
This website offers a search engine news section that covers all the latest updates from major search engines such as Google, Yahoo!, Bing, and Ask.com. You’ll also find useful articles about SEO techniques and strategies.
11. Search Engine Journal
SEJ is an online blog dedicated to all things related to search engine optimization. You’ll find helpful guides, in-depth articles, and quick tips on how to improve your website’s search rankings.
12. Google Search Console Help Center
The official help center from Google offers detailed information on how to submit your site, track its performance in SERPs, and troubleshoot any errors or issues you may encounter along the way.
13. Screaming Frog SEO Spider Tool Guide
Screaming Frog’s guide to their SEO spider tool is a great source of information about how to use the tool for technical SEO tasks such as finding broken links, analyzing page titles, and more.
Backlinko’s blog is a great resource for anyone looking to gain insights into the latest SEO strategies and techniques. You’ll find comprehensive SEO guides, actionable advice, and in-depth case studies that make it easier to understand how SEO works. The person behind Backlinko is Brian Dean, an SEO expert who has been featured in major publications such as Forbes and Entrepreneur.
Portent’s blog is your go-to source for actionable SEO, digital marketing, and content strategy advice. Whether you’re looking to learn more about keyword research or technical optimization, the experts at Portent have you covered with comprehensive articles on link building and other topics.
Serpstat provides comprehensive data about website rankings, keyword research, and backlinks. With this powerful tool, you’ll be able to keep track of the competition, analyze your site performance in SERPs, and make informed decisions about how to improve your website’s organic search traffic.
Get Expert Insights From Markitors
These 16 free SEO resources are a great starting point for anyone looking to learn more about SEO. But if you’re looking for more comprehensive, specialized SEO help and advice, then consider reaching out to Markitors, one of the leading agencies in digital marketing.
With experienced professionals who specialize in SEO services such as keyword research, content optimization, content marketing, digital PR, technical SEO, and much more, Markitors can help take your SEO efforts to the next level. We have helped many small and medium-sized businesses in various industries achieve top rankings in SERPs and drive more traffic to their websites.
Get in touch today to see how we can help you get better search engine rankings and more website traffic.