Compete against larger competitors by targeting the right keywords.

We love helping small businesses compete online against much larger companies.

SEO keyword research is an art. It’s a skill. And it’s something that we’ve perfected.

How did we become keyword research experts (and why would we even want to claim that title?)?

Well, our company started by accident. We were financial auditors, skilled and trained to identify inaccuracies in financial documents. This training produced an innate ability to quickly recognize where companies were falling short.

We decided to apply these auditing skills to internet marketing, and quickly found out that we were good at it. Specifically, we were really good at auditing competitor marketing efforts, reverse engineering their success, and identifying opportunities for our clients to capitalize.

Those marketing opportunities are most often in longtail SEO keyword research. We offer these services because we’re great at it, and enjoy helping small businesses overtake companies with much larger budgets.

Long-tail keywords are important because:

1. Big companies usually ignore long-tail keywords

2. Long-tail keywords account for 70% of all web searches.

3. Long-tail keywords have higher conversion rates because they’re so specific

In other words, long-tail keywords are how people search the Internet, are how you can outrank the competition, and how you can get more customers.

Thoroughly. We create a SEO keyword research strategy that focuses on what your customers are searching for, but where the competition is ignoring.

Here’s an article we wrote for Forbes that explains more about what goes into our SEO keyword research

We focus on the data that Google gives us, along with data that we obtain from analytical tools like Spyfu and Ahrefs, and then use our own marketing noggin’s to identify keywords that our clients should target.

1. Each Keyword Research strategy forecasts results and return. If you were to rank on the first page of Google for each keyword, what would that mean for your website in terms of conversions and traffic?

2. Clarity. Clients love our strategies because it provides them with a clear path on how to target these keywords: through SEO, PPC, or both?

3. Simplicity. Many keyword research strategies produce paralysis instead of action. We aim to keep things simple so that clients can take our strategy and actually implement our recommendations.

Long-tail keywords make our job as a SEO management company easier.

Here are three reasons why we love long-tail keywords:

Less Competition. Long tail search terms are easier to rank for because there is less competition.

Higher Conversion. Long tail search terms convert better they are so specific.

More Search Impressions. Long tail search terms help sites eventually rank for the general terms.

Anyone can do SEO keyword research services. It’s just a matter of knowing what to look for, creating a content development plan, and executing the plan.

Clients usually hire us because they don’t want to spend hours pouring over Google Webmaster Tools search queries and Google AdWords historical reports. They also don’t want to spend hours playing around with the Google AdWords keyword tool and going through different keywords to develop a content plan.

They rather pay us to deliver them a report showing them exactly terms to target, and what content to create.

If you’re one of these companies, contact us to request a quote for our long tail SEO keyword research services.





First, we develop a marketing plan based on your business’ challenges and goals.



We take this insight to build the foundation for your digital marketing efforts.



Now that key online assets are built, we bring your brand to life online.


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Google consistently ranks us as one of the top SEO agencies around.


What our clients say

Markitors has grown our website from 0 visits to just over 60,000 monthly visits. Their digital marketing services are very effective in growing your brand online.

— Brian Mohr, Co-founder of Y Scouts

Our Founding Team

Markitors is a digital marketing startup located in the heart of Old Town Scottsdale. We connect small businesses with customers…and have a great time doing it. If you Google “digital marketing company,” you’ll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward.