We designed an interactive social media lab for for 15,000 conference attendees.
Markitors approach:
The SHRM Annual Conference had run smoothly and attracted top notch speakers for 63 years. But this year, SHRM introduced an attendee experience that’s never seen before: a Social Media Lab.
Markitors was hired as an interactive design company to collaborate on the social media lab. Our interactive experiences in the lab increased attendee engagement, generated activity through online social channels and added a wow factor for attendees.
Markitors provided creative theme and attendee experience consultation in the following areas:
- Structure
- Production Timeline
- Staffing Plan, including paperwork with release forms, guidelines and speaker submissions
- Social Media Display During Event
- Sponsorship Activation
Here is what some attendees tweeted about the lab at the SHRM Annual Conference:
The lab included three “Smart Bars” that were staffed with social media consultants. These consultants were social media experts within the Human Resources industry. At any time during the conference, attendees could walk into the lab and get one on one advice. Each Smart Bar featured iPads that allowed attendees to display their company’s social media presence with the expert. This real-time, interactive advice was extremely valuable to attendees.
Sponsorship activations was one of the main components of our consultation. We identified areas throughout the lab where brands would receive sponsorship benefits. These sponsor elements consisted of charging stations, lounge areas, speaking stage, Smart Bars, and more.
An interactive media wall displayed tweets with the conference hashtags. This interactive wall encouraged attendees to tweet at the lab.
All the social media experts in the lab were NOT vendors. They were independently selected so that attendees would receive non-biased advice.
The Social Media Lab was even covered by NBC!
Please contact us to learn about how a social media lab can be beneficial to your conference attendees.
