Spend more time with patients and customers and less time worrying about if they are coming in the door. Healthcare SEO helps grow your website’s traffic.

Healthcare SEO, also called medical SEO, means search engine optimization services provided to professionals and businesses in the healthcare industry. It is used to help potential customers find healthcare businesses online through search engines like Google.

Companies providing medical SEO services work to help drive traffic to your website, increase your search rankings, establish authority on you and your specialization in your location, and to paint an overall positive and credible picture of you online. Continuous SEO efforts can eventually position you as an industry leader and boost your patient base via organic search.

The goal of a Healthcare SEO (Search Engine Optimization) agency is to drive website traffic for healthcare facilities. That way, a predictable, growing flow of patients and customers can use their medical services or buy their products.

So how do Healthcare SEO agencies increase website traffic?

  • Technical SEO to improve websites’ readability and indexing
  • High-quality SEO content targeting important and core keywords to increase online visibility
  • Link building and conversion rate optimization to outrank the competition
  • Local SEO to bring in repeat business
  • Actionable SEO tactics to achieve and maintain a positive user experience

These are only a few of the ways that Healthcare SEO agencies can help your business improve its search traffic and search engine rankings.

To find out more about healthcare search engine optimization and how Markitors can help boost your business, feel free to contact us or give us a call at (480) 550-6336.

Local SEO is a critical component of an effective SEO strategy for medical professionals, healthcare providers, and medical suppliers alike.

When you search for something on Google, you’ll notice that the first three to four results listed are paid ads. After those come the Google Places section which highlights local businesses and provides contact details. This is where Local SEO campaigns come into play.

Local SEO can help your business appear in the Google Places section instead of your competitors. This leads to increased sales and lead generation in almost every type of healthcare business.

Simply put, local SEO will have your phone ringing off the hook.

The SEO strategy for your healthcare business will depend on the type of clinic you have and your target keywords. But, ultimately, it’s all about your E-A-T — Expertise, Authoritativeness, and Trustworthiness. You need to connect with your audience through quality content that positions your business as a leader in your medical niche and location. 

To achieve E-A-T for your business, the healthcare SEO agency that you’re working with will need to do the following (and more):        

  • Write and update your website content using excellent information and resources.
  • Build your backlink profile from sources that have high domain authority.
  • Establish and maintain your local business listings (ex. Google My Business).
  • Build a positive and credible reputation for your business online. 

Google places a huge emphasis on E-A-T as these help determine how much your website should be trusted to provide accurate and complete information that answers a wide range of search queries. 

Apart from getting additional traffic, your content optimization strategy should care about search intent and the user experience itself. This requires a deep understanding of what your audience is looking for and then finding a way to showcase your healthcare expertise through SEO. With that said, the right healthcare SEO strategy matters.

There are many important parts of a successful SEO strategy. One is creating high-quality, informative content for your healthcare website.

Quality content, based on medical keyword optimization, has many benefits for your healthcare business, including:

  • Getting more SEO leads by improving your website’s organic traffic.
  • Helping search engines ‘crawl’ your site with internal links.
  • Placing your business as an authority in the industry.

On top of all that, a high quality content strategy will help to educate potential patients and customers on your business’ operations. That’s a big plus.

SEO content is good for so much more than just building your website’s domain authority or ranking in the Google Search results. It can help your conversion rate skyrocket.

Paid ads aren’t what they’re cracked up to be.

For example, only 14% of patients searching the term ‘doctor near me’ clicked on paid ads.

And for medical suppliers who use paid ads, the figures are even lower. For the term ‘medical supplies near me,’ that has an average monthly search volume of 23,000, only 6% of customers clicked on paid advertising.

That means, in some cases, a whopping 94% of patients or customers are going to organic traffic instead of paid ads.

Even more discouraging, healthcare keywords aren’t exactly cheap if you choose to use PPC (pay-per-click) advertising. Top keywords can cost upwards of $20 per click.

That’s why hiring a company that can create a solid healthcare SEO strategy and understands how search algorithms operate is often a better long-term investment for healthcare companies, compared to PPC Google advertising.

Social media is undoubtedly an important part of any successful marketing campaign. That applies to healthcare companies of all types. A solid social media strategy focuses on connecting your business’ social profiles with your potential clients or customers with a human touch.

In our view, social media marketing efforts are best left to clients. The connection between businesses and their customers is a personal matter that’s best handled in-house.

That’s why we prefer to focus on SEO efforts instead to bring the best value to our clients.

When it comes to the urgent care business, ranking highly for “urgent care near me” is vital to your business’ success. That’s because there are 748,000 searches per month for that search query alone. Over 75% of those searches come from organic traffic too. That means local SEO is vital if you want to be competitive in the urgent care market.

That’s true for every healthcare business, really. Some examples of core keywords that can drive SEO rankings for industry providers and suppliers include: 

  • Medical supply store (58,000 monthly searches)
  • Medical supply near me (18,000 monthly searches)
  • Medical equipment (13,000 monthly searches)
  • 24-hour urgent care (17,000 monthly searches)
  • Primary care physician near me (18,000 monthly searches)

If you’re not already ranking highly on the first page of search results for your target keywords, it’s as if you’re letting prospective patients and potential business walk right past your door.

Simply put, a backlink is when one website links to another.
Backlinking strategies for SEO help to build the organic traffic of your website and improve your position on Search Engine Results Pages (SERPs). That is, if your healthcare SEO strategy is done correctly.

Proper backlinking campaigns take time and effort to develop. That’s because they require high-quality content to be published on a certain set of related, high authority sites. Think of it as trying to get a vote of confidence for your practice.

For example, if you own a medical supply company and you got a link from the Healthcare Supply Chain Association, that would be very valuable to your healthcare marketing efforts. However, if you got a link from a local garden supply center, that would only be a drop in the bucket.

Getting the right content placed in the right places is vital for backlinking success. That’s why so many people choose to hire SEO companies with adept healthcare marketing teams to do things the right way.

If your website needs a refresh or complete facelift, it’s a good idea to work with an healthcare SEO experts while that happens. That way, you can make sure that any website changes involve SEO-friendly healthcare content.

If you’re looking for a web developer, we no longer offer website creation services. However, we are happy to partner with your own developer to achieve the best SEO results.

As you know by now, healthcare SEO done the right way can propel your website to the first page of search results. To summarize all the advantages we’ve mentioned, a solid healthcare SEO strategy can:
  • Bring your business directly to your potential customer at the right time.
  • Drive more traffic to your website from patients looking for your help.
  • Generate a competitive analysis of your site vs competitors to determine weak and strong points — and to make sure you stay in the lead.
  • Help you stand out in a highly competitive medical industry.
  • Reach the right audience that has a high chance of converting.
  • Establish your practice and business as an authority in your niche and location (using E-A-T), leading to more PR for your business. 
  • Deliver ROI faster.

SEO takes time. Getting consistent organic traffic means crafting quality content based on thorough keyword research and a rock-solid SEO strategy — and that’s just the beginning.

For organic traffic to build, even Google recommends at least four months to a year of SEO optimization.






Quality SEO content to attract new customers.

Digital PR


Authoritative, relevant link building to boost organic search results.



On-Page optimizations to your healthcare website.


How To Sell Medical Equipment

Here’s how a small medical equipment supply company invested in SEO content to increase sales and differentiate themselves in a crowded industry. 


Google consistently ranks us as one of the top SEO agencies around for healthcare.



I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.

— Brian Mohr, Co-founder of Y Scouts


If you Google the term “small business SEO,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies that offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization. 

We launched and have built our SEO agency in a sustainable and predictable way through a solid digital marketing strategy that delivers results. We do the same for small businesses — and for medical practitioners and healthcare companies like you.

We get results. We understand SEO rules deeply and practice what we preach. And we believe in having a good time while connecting our clients with customers.