The goal of a Healthcare SEO (Search Engine Optimization) agency is to drive website traffic for healthcare businesses. That way, a predictable, growing flow of patients and customers can use their services or buy their products.
So how do Healthcare SEO companies increase website traffic?
- Technical SEO to improve websites' readability and indexing.
- High-quality SEO content targeting important keywords to increase online visibility.
- Link building to outrank the competition.
- Local SEO to bring in repeat business.
These are only a few of the ways that Healthcare SEO companies can help your business improve its website traffic.
To find out more, feel free to contact us or give us a call at (480) 550-6336.
Local SEO is a critical component of a viable SEO strategy for healthcare providers and medical suppliers alike.
When you search for something on Google, you’ll notice the first three to four results listed are paid ads. Then comes the Google Places section which highlights local businesses and provides contacts. This is where Local SEO comes into play.
Local SEO can help your business appear in the Google Places section instead of your competitors. That leads to increased sales and lead generation in almost every type of healthcare business.
Simply put, local SEO will have your phone ringing.
There are many important parts of a successful SEO strategy . One is creating high-quality, informative content for your website.
Quality content, based on keyword research, has many benefits for your business including:
- Improving your website's organic traffic.
- Helping search engines 'crawl' your site with internal links.
- Placing your business as an authority in the industry.
On top of all that, quality content will help to educate potential patients or customers on your business’ operations. That’s a big plus.
SEO content is good for so much more than just building your website’s domain authority or ranking in the Google Search results.
Paid ads aren't what they're cracked up to be.
For example, only 14% of patients searching the term ‘doctor near me’ clicked on paid ads.
And for medical suppliers who use paid ads, the figures are even lower. For the term ‘medical supplies near me’, that has an average monthly search volume of 23,000, only 6% of customers clicked on paid advertising. That means in some cases, a whopping 94% of patients or customers are going to organic traffic instead of paid ads.
Even more discouraging, healthcare keywords aren't exactly cheap if you choose to use PPC (pay-per-click) advertising. Top keywords can cost upwards of $20 per click.
That’s why hiring an SEO is often a better long-term investment for healthcare companies than PPC Google advertising.
Social media is undoubtedly an important part of any successful marketing mix. And that includes for healthcare companies of all types. A solid social media strategy focuses on connecting your business with your patients or customers with a human touch.
In our view, social media efforts are best left to clients. The connection between businesses and their customers is a personal matter best done in-house.
That’s why we prefer to focus our efforts on SEO instead to bring the best value to our clients.
When it comes to the urgent care business, ranking highly for ‘urgent care near me’ is vital to your business’ success. That’s because there are 748,000 searches per month for that keyword alone. Over 75% of those searches come from organic traffic too. That means local SEO is vital if you want to be competitive in the urgent care market.
That’s true for every healthcare business, really. Some example healthcare keywords for industry providers and suppliers include:
If you’re not already ranking highly on the first page of search results for your target keywords, it’s as if you’re letting potential business walk right past your door.
Simply put, a backlink is when one website links to another.
Backlinking strategies for SEO help to build the organic traffic of your website and improve your position on Search Engine Results Pages, or SERPs. That is, if they are done correctly.
Proper backlinking strategies take time and effort to develop. That's because they require high-quality content to be published on a certain set of related, high authority sites.
For example, if you own a medical supply company and you got a link from the Healthcare Supply Chain Association, that would be very valuable. However, if you got a link from a local garden supply center, that would only be a drop in the bucket.
Getting the right content placed in the right places is vital for backlinking success. That's why so many people choose to hire an SEO company to do things the right way.
If your website needs a refresh or complete facelift, it’s usually a good idea to work with an SEO company while that happens. That way, you can make sure that any website changes are SEO-friendly.
If you’re looking for a web developer, we are no longer offering website creation services. Instead, we are happy to partner with your own developer to see the best SEO results.
SEO takes time. Getting consistent organic traffic means crafting quality content based on thorough keyword research and a rock-solid SEO strategy. And that’s just the beginning.
For organic traffic to build, even Google recommends at least four months to a year of SEO optimization.
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
Healthcare SEO Experts
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for healthcare companies like you.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.