Due to the fierce competition in the industry, SaaS companies need strong digital marketing efforts in order to build lead generation and a recognizable brand.
This can be done using PPC advertising or email marketing, but that gets expensive—especially for smaller businesses.
That’s where SEO comes in. SEO is the process of increasing a website’s visibility on search engines organically. With SEO for SaaS you’ll have more visitors to your site, increased brand awareness, and ultimately—more paying customers.
If that sounds like something you might be interested in, feel free to contact us or give us a call at (480) 550-6336.
SEO services help SaaS companies reduce their reliance on paid marketing, build brand awareness, and improve cost per customer acquisition.
To get an understanding of where your website stands and what basic SEO measures you can take, try out our free SEO audit tool. If some of the more advanced implementation is beyond your company’s scope, partner with an SEO agency.
The Markitors’ SEO process starts by taking a deeper dive into a website’s on-page and off-page SEO. From there we use SEO content marketing, digital PR efforts, technical site fixes, local SEO services, and more to increase your website’s organic traffic.
If you want more information check out this article on “How SEO Works” for more information.
Our SEO services for SaaS companies focus on getting qualified leads and decreasing cost per customer acquisition. Benefiting from our content marketing strategies to our technical SEO audits, SaaS companies will have our full suite of SEO services to get more inbound leads coming their way.
- SEO Content. SEO content targets keywords that customers are searching to improve your cost per customer acquisition.
- Digital PR. With digital PR you’re not just building your backlink profile, you’re building a brand reputation that will last.
- Local SEO. Our local SEO services focus on improving your search results in Google Local and on Google Maps.
- Technical SEO. Our technical SEO team will go through your website and make sure backend factors are optimized for search engines and customers. That way, you won’t lose a single lead because of a broken link or slow site speed.
- Monthly Reporting. We know you’re busy. That’s why we offer monthly reports that feature all relevant KPIs so you’re always informed of our efforts.
Well, we don't do the usual guest posting. We do Digital PR. What does that mean?
We have established content partnerships with local and national associations that allow us to get backlinks in a more organic way.
For example, every month we contribute articles featuring insights from our clients to some of our partners. These articles feature answers to questions that we pose to the founder or executive of a SaaS company. If the founder is not involved, we will typically look to someone in the marketing department.
We’ve found these authoritative backlinks to be a lot better for brand awareness and backlink profile strength than the usual guest posts, but we have a variety of other methods for securing strong white hat backlinks for your business.
Check out our digital PR services page for more information.
SEO for SaaS businesses will cost anywhere from $1500 to $2500 per month.
SEO doesn’t happen overnight. In fact, it usually takes between four and twelve months to start seeing SEO’s true effects. How long SEO takes really depends on a number of factors though, including:
- High-Quality Backlinks. SaaS websites need to establish domain authority to outrank competitors. Link building is a critical part to helping establish the authority for a website, which can then be used to attract organic traffic.
- Keyword Research. What search terms related to your SaaS product are targeted in your SEO strategy? Most SaaS companies rank for brand awareness terms like their company name or name of their SaaS product. A good SaaS marketing strategy will focus SEO efforts on answering the pain points customers have—which your product successfully solves.
- Content Marketing. Web pages with landing pages, case studies, or blog posts are considered relevant content that can help with lead generation.
- Technical SEO. Can you imagine a software company with poor user experience on their website and a great UX on their app? Not a chance! SaaS websites need to have a great user experience. Ranking factors like header tags, page title tags, meta descriptions, alt tags, internal links, broken links, and more all should be addressed in Technical SEO efforts.
Getting into the mindset of potential customers is vital when finding keywords for SEO strategies. Here are some examples of target keywords SaaS customers are searching that would be good to target with an SEO strategy:
One thing customers like to search when looking for SaaS companies are queries like “Top KEYWORD Software Companies”. These target customers want a list of software companies they can select from when starting their search for a solution.
Another reason customers search the internet for SaaS companies is when they have a problem with their current software. By targeting specific keywords that connect to customer issues we can present your solution in an organic way during the customers’ greatest time of need.
Finally, customers will often search for alternatives to their current SaaS provider.
For example, let's say you're the SEO software company, Ahrefs. You want visibility for when people are frustrated with the limitations of competitors like Moz and SEMRush. One long-tail keyword strategy you can target would be "Alternatives to Moz / SEMRush."
At the end of the day, keyword strategies are all based on anticipating customer search queries and creating targeted content to match their needs and convert them into paying customers.
Keyword expense varies by industry with the overall average sitting at $2.69 per click. SaaS keywords will usually land in either the technology industry category which averages $3.80 per click or the B2B category which averages $3.30 per click.
So, yes, SaaS industry keywords are slightly more expensive than average.
The industry isn’t all that determines the expense of PPC ads, however. These days Google uses a Google Ads auction to determine what’s called actual cost per click for their ads.
Essentially companies that want to advertise are given an AD rank by Google that determines their ad position. The rank is based on the quality of their website, their click-through rate, their ad’s relevance, and most importantly the amount they are willing to bid.
The net result of this is companies with bigger budgets for ad spending end up with their ads in better spots on more authoritative websites.
It’s one of the many reasons why many smaller SaaS companies usually use SEO for their digital marketing efforts instead of PPC. Their ads simply can’t compete at the ad auction and end up being displayed in spots or on sites that don’t bring in the same return on investment.
Of course. We love giving out SEO tips to help prospective clients or anyone who’s looking to improve their online presence. Here are just a few to get you started:
- Homepage. Make sure the page title tag and meta description includes the target keyword customers are searching.
- Search volume. Make sure the keywords you are targeting have search volume. You'll never appear in search engine result pages (SERPs) if potential customers aren't searching for the results.
- Promote quality content on social media. Use LinkedIn to share content. You can always consider using "influencers", but sometimes the best influencers are the people who work at your company.
- Worry about conversion rate. Don't get lost in the SEO sauce. Traffic being driven through marketing channels to your website should convert to a paying customer.
Software as a service companies are problemsolvers. They have a solution that’s faster, cheaper, or just better than the competition.
As an SEO company, we’re always excited to work with SaaS companies because we get the chance to help solve real problems by getting the word out about your new solution.
The best way to get started with SEO is with our free SEO audit. We’ve compiled over 70 of the best SEO audit and website review tools on the market to help create an in-depth audit for our clients.
That way you know if you need to start with technical SEO to fix duplicate content issues and site speed or with digital PR to build your backlink profile.
Feel free to contact us or give us a call at (480) 550-6336 for more information.
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
SaaS SEO Experts
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for SaaS companies like yours.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.