Search engine optimization (SEO) is a way to increase organic website traffic by improving visibility in search engines. SEO for schools can help you outrank the competition when prospective students or parents are searching for a new school online. That means more leads, more calls and more tours.
SEO agencies use a number of tactics to help schools increase their admissions including:
- High-quality SEO Content
- Digital PR and White Hat Backlinking
- Technical SEO
- Local SEO
- Monthly Reports
A holistic SEO strategy combining all of these elements is the glue of any successful digital marketing campaign.
SEO services will help boost your organic website traffic and build brand awareness. That means more prospective students will be contacting you. If your goal is to increase enrollment, a little SEO education is the way to go.
Unlike paid ads, SEO services will help your website steadily move up search engine results pages (SERPs). No more massive fluctuations in leads after marking campaigns when you’re using pay-per-click advertising.
By using an individually tailored SEO strategy, you can get more students through your doors consistently while saving money. It’s an investment in the long-term that continues to deliver results long after you’ve paid for services.
There’s a lot you can do to optimize a website. Here are just a few examples:
- Page Title Tags and Meta Descriptions. Make sure each web page, especially the homepage, includes relevant keywords to help attract website traffic.
- Keyword Research. Develop an SEO strategy that helps connect parents and students to information on your school’s website.
- Local SEO. Make sure you provide consistent information on social media sites, online directories, and services like Google My Business, Bing, Yelp, and more.
- User Experience. Ensure prospective students can easily find a phone number and schedule a school tour to learn more.
- Responsive Website. Actively manage the school's website to deliver an optimal user experience on mobile devices.
If this sounds like a lot, and you’re feeling a little overwhelmed, feel free to contact us to get your SEO journey started.
SEO services for schools include the following, along with personalized customer service.
- SEO Education Content: Authoritative, relevant content designed to attract inbound traffic. Incentivizes prospective students to schedule a school tour.
- Digital PR: Backlinks to help increase search ranking for relevant keywords and build brand awareness.
- Technical SEO: Title Tags, Meta Descriptions, ALT text, Page Speed, and more.
- Monthly Reporting: Google Analytics reporting on Target Audience Conversions, Increase in Website Traffic, Organic Traffic, Bounce Rate, and more.
SEO services for schools should cost between $1500 and $2500 for schools. This will get you a full suite of SEO services including digital PR, SEO content, technical SEO, monthly reports and more.
SEO doesn’t happen overnight. That’s true no matter what industry you’re in. In fact, according to Google, SEO companies need at least four months and up to a year for their services to take full effect.
When prospective students or their parents look online for schools, they often search general keywords like “colleges near me” or “private schools near me”. That’s why these keywords get thousands of hits per month.
An SEO strategy will try and move your business up the SERPs for these top keywords. Beyond that though, SEO strategies will attempt to rank for specific, tailored keywords. Take “best schools for gifted students” or “best colleges for artists” for example.
Although these keywords have a lower search volume, they often provide higher conversion rates for hits.
Higher education and private schools PPC advertising can be expensive and frustrating. Here’s why.
With some quick keyword research into PPC advertising costs, both private school and higher education keywords have a low click rate for paid ads. On top of that, higher education keywords are particularly expensive.
For example, If you want to rank for the keyword ‘colleges near me’ that has 57,000 monthly searches in the U.S., it would cost you $17.00 per click. And that’s with only 5% of the traffic actually clicking on paid ads.
For private schools, the stats are not much better. For the keyword ‘private schools near me’ with 33,000 monthly searches in the U.S., it would only cost you $5.00 per click. However, just 7% of all traffic clicks on paid ads.
These low click rates and high costs are why so many schools are heading toward SEO.
What excites Markitors the most about SEO for schools is connecting prospective students with the right schools. That, and just how unique our school and higher education clients really are.
For example, we helped a small private school in South Florida that specializes in ADHD learning for kids Pre-K through 6th grade build their website traffic. And we worked with a charter school brand with 16 schools in three states that specializes in Math and Science education to move their site up search engine results pages (SERPs).
All of it comes back to one thing: connecting the right prospective students with the right education. If SEO is a vehicle to do that, and if we get to drive that vehicle, then we are left feeling really fulfilled and happy.
SEO is all about trust. You don’t need to pay for advertising to build a brand and trust, you can build organic website traffic using SEO.
That way your business is promoted via quality content that builds brand reputation and awareness, not just through annoying ads. SEO content is educational, informative, and it helps move your website up SERPs at the same time.
On top of that, with technical SEO optimization your website will move up SERPs simply because it allows search engines to better read and index your site. And everyone knows, the higher up Google’s results pages you are, the more inbound leads you have.
We've done Local SEO for more than 200+ private preschools and schools K-6. So we think we’re the right ones to ask that question.
When it comes to schools and higher education, a majority of business is going to come from local students. That means having a local SEO plan of action is a must.
Local SEO can help connect students with your school. That means more phone calls and more school tours. It works by increasing your website’s visibility on search engines for local searches related to schooling.
There are three main factors involved in local SEO according to Google, relevance, distance, and prominence.
We work on all three in a combined effort to draw in more local customers. If you want to find out more, check out our local SEO services page.
There are so many tactics employed to build backlinks for schools and higher education. Mom and dad bloggers. Local churches. Local associations. Local organizations. Alumni spotlights. Resource pages for education. Unlinked mentions. The list goes on and on.
At Markitors we offer more than just backlinking, though. We also offer digital PR for principals and educators to increase school brand awareness and authority. Check out our digital PR service page for more information.
If you want to get started on your own, we recommend updating your Google My Business listing. That way more local prospective students and parents can find your business and give you a call.
We think you might just be better off letting us take it from there, though. After all, we’re the experts. With years of experience in SEO, we can help get your school or college’s website up SERPs in no time.
To find out more, feel free to contact us or give us a call at (480) 550-6336.
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
Education SEO Experts
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for schools like yours.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.