Many large companies are using social media for their cause marketing efforts in a particularly effective way. Marketing isn’t always about promoting a brand – sometimes, marketing promotes a cause. Like with all types of marketing, social media is a valuable tool to increase awareness and engage people, but there are good and bad ways [...]
How do you develop a nonprofit social media strategy to raise money through donations? Markitors approach to developing a nonprofit social media strategy: The OM Foundation set off to raise $1 million to help children with disabilities live a life without limits. OM’s founder, Bonner Paddock had successfully raised funds in 2008 when he became [...]
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