How do you turn three words into an employer branding strategy in the staffing industry? Markitors employer branding strategy approach: Job Brokers Inc. originally approached Markitors with a dream and a concept. It was our job to take their trademarked tagline – “What’s Your Why?” – and create an employer brand that would be unlike [...]
Markitors manages the social media presence for Y Scouts, a Phoenix based staffing agency that works with purpose based companies to fill their employment needs. To make Y Scouts interesting to follow, Markitors conceptualized a city wide photo tour called the “What’s Your Why?” tour. Using social media as the vehicle to help launch Y [...]
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