After a summer of intensive training, Channing Frye returned to the Phoenix Suns for a routine physical. The doctors delivered the news that Channing had an enlarged heart and dilated cardiomyopathy. He was placed on the injured reserve indefinitely, and left to question if he would ever be able to play the game of basketball again.
To promote heart awareness, our client Sportiqe Apparel partnered with Channing Frye on a pair of limited edition One Heart shirts. A percentage of the proceeds of these shirts go to the Frye Family Foundation to raise awareness for heart illness and prevention methods. The challenge Markitors faced was bringing this promotion to life online.
With the month of February being dedicated to raising awareness about heart disease, Markitors created a Valentine’s Day campaign encouraging fans to show their support by wearing a One Heart shirt and promoting it online with the hashtag #OneHeart. Markitors armed influencers ranging from Steph Curry to heart hospital floors with One Heart t-shirts and instructions on how they could support.
The Valentine’s Day #OneHeart campaign and the month of February accelerated our objective of raising heart awareness. The story was picked up by everyone from Men’s Health to Maxim after the Valentine’s Day campaign. Our client Sportiqe gained hundreds of new social media followers through organic online mentions, and hundreds of t-shirts were sold to those supporting the cause. Thousands of people clicked on the links via social media, and our client doubled their average monthly traffic.
New Social Media Followers
Percent Increase In Social Media Traffic
Percent Increase In Store Revenue
We move brands forward online
Markitors manages the social media marketing for organizations, including Content Management, Social Media Response, Targeted Influencer Outreach, Social Media Advertising, and Social Media promotional campaigns. These services occur on a monthly basis, and address objectives like growing brand awareness, bringing up sales, and highlighting the story that makes your company different in a competitive marketplace.
» To grow brand awareness through the sharing of your content and story.
» An outreach team of (1) online brand ambassador
» Execute social media content strategy
» Create and execute social media campaigns
» Manage all social media ads
» Manage all internal communication and outreach
» Distribute and optimize any client provided media
» On call 24/7, just like a regular employee
» (3) Social Media Posts per week on Facebook, Instagram, Twitter, and Pinterest
» 24/7 Monitoring
» Detailed monthly report on engagement, follower growth, and monthly recap with plans for next month