SEO CASE STUDY

Pearl Harbor Warbirds

becoming a resource on all things Pearl Harbor

Overview

Pearl Harbor Warbirds offers the best Hawai‘i flight adventure tour available: an immersive two hour adventure that allows you to relive history as a Naval Aviator and fly Pearl Harbor like it was on December 7th, 1941. As Pearl Harbor Warbirds brought their one of a kind warbird airplane flight to Pearl Harbor visitors and Hawaiian tourists, they needed to raise the profile of it’s adventure online.

Challenge

With thousands of activities available to Oahu & Pearl Harbor visitors, Pearl Harbor Warbirds needed a way to stand online in advance of a visitor’s trip to Hawaii. In short, Pearl Harbor Warbirds needed to transform itself into a destination.

Solution

Markitors identified long-tail keywords that pertained to Pearl Harbor in an effort to make Pearl Harbor Warbirds one of the most resourceful WWII websites on the internet. Markitors developed the website and more than 185 landing pages and blog posts targeting these Pearl Harbor keywords. We also executed a targeted backlink strategy to raise the overall domain authority for Pearl Harbor Warbirds in an effort to get more tourists to book flights.

Result

Pearl Harbor Warbirds now receives more than 20,000 visits per month to their website from organic search, with the majority of these visits being people interested in Pearl Harbor. These prominent search rankings are most visible when Pearl Harbor search volumes are at it’s highest – on December 7th – when the website receives more than 50,000 visits in a single day due to the organic search traffic.

Pearl Harbor Warbirds has been a client of Markitors for several years, entrusting us to improve their search result positions to book more tours and flights.

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Highlights

20000

Monthly Website Visitors

233175

Google Search Visits (All-Time)

40

Flights Taken

We move brands forward online

Our SEO management service combines our teams to create optimized content that delivers results. We identify the content that needs to be created. We create the content creation and promote that content for search engines and consumers alike. Then, we monitor and report on the results to ensure the process is moving things forward online.

WHY:

» Ranking highly for search terms increases the visibility of a website and leads to a higher number of visitors, leads, and customers resulting from the website.

Markitors has built our entire business on SEO. We’ve seen firsthand the power of how ranking prominently on Google can positively impact our business, and the businesses of our clients.

Consumers trust Google. By ranking prominently on Google, consumers will trust what you have to offer. With trust comes conversions into new customers.

If you want a sustainable flow of new customers, Search Engine Optimization is the best digital marketing tactic around.

WHAT:

» Content development
» Keyword strategy
» SEO monitoring, management & reporting

HOW:

» Create up to (4) optimized SEO landing pages
» Optimize title tags and meta descriptions for SEO for primary pages
» Build backlinks by reverse engineering the websites linking to competitors
» Track search result positions
» Weekly phone meetings discussing progress & plans

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