The best email templates are ones that get results (and don't just look pretty).
It’s impossible to know in advance which email template design will work best for your subscribers. Yes, you can copy the competition. Yes, you can choose a predesigned template from your email provider. Yes, you can send out a plain text email with your shiny company logo in the header.
But you still won’t know which design is best for your business.
True email template design is figuring out what works best for your audience.
Consider this: some email template designs work better than others, and the difference in results can be anywhere from 20% to 200% per email. Would you want to double your email revenue on every email? We know we sure would.
Let’s do some quick math:
Consider that with an average email template, you make $500 per email.
Consider with a custom email template design, you earn 20% more and make $600 per email.
Let’s say you send out 12 emails per year.
The difference between the average and an optimized email template is about $1,200 per year.
Yowza. And’s that’s just with the minimal effort of optimizing your email template.
So how do you know which email template is best for your business?
You don’t, and we don’t either. But we’ll tell you exactly how we can almost find out.
We develop two email newsletter designs, and then A/B test them to see which version produces the best results.
A/B Testing your email template design
A/B testing means that half of your subscribers are sent version “A” of your email and the other half is sent the B version. The split is done automatically by most email marketing platforms, and keeps track of the results (open rate, click through rate, conversion rate). If you have a larger email list size, you could consider doing a/b/c/d testing of your template as well. The more variations of the template you test, the more sends you’ll need to reach validity.
Avoid sending out one email template one week, and the other email template out the next week. This will not only confuse your subscribers, but it will also not give you great data to compare since it’s not an apples to apples comparison.
You can stop your A/B email template design testing after you’ve tested the template at least three times and have results that give you confidence in your design.
Then, once you have a template in place, continue testing with every single send and analyze the data. The template can always be improved. If you improve your results by just 5% per month, you’ll have an 80% improvement over the course of the year.
- Step 1: Audit your existing email template performance
- Step 2: Create two responsive email templates based on your performance and our industry knowledge
- Step 3: Make two rounds of revisions based on client feedback
- Step 4: A/B test both templates and determine winner
Here is an article we wrote for Forbes about our approach to email: https://www.forbes.com/sites/theyec/2017/02/09/how-to-send-company-emails-your-subscribers-will-want-to-open/#359fa4b21ade
We don't "just" design email templates. If you are just looking for an email template, we're not the best fit for you.
Our goal as a company is to establish a long term partnership in which we are your outsourced digital marketing department. We'll be responsible for managing your email marketing efforts, as well as any other aspect of digital marketing - including SEO, PPC, and Social Media.
Our average client agreement is $1,500-$5,000 per month.
This monthly management fee includes the management of email marketing and other aspects of digital marketing.
Please contact us for a quote.
Because we put data before design.
Or better said, we let data drive and influence the design.
Most designers create something that looks nice. We aim to create something that produces nice results.
How we do it
We audit your email marketing performance to get an idea of what works (and what doesn’t).
We build two email templates to A/B test different email designs.
We analyze which email template design works best, and deliver you the findings.
Fun Facts About Us
Years as a MailChimp Expert
MailChimp Projects Completed
Continents with Clients
We’re Forbes and HuffPost Contributors
What Our Clients Say
Markitors has grown our website from 0 visits to just over 60,000 monthly visits. Their digital marketing services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
Our Founding Team
Markitors is a digital marketing startup located in the heart of Old Town Scottsdale. We connect small businesses with customers...and have a great time doing it. If you Google "digital marketing company," you'll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward.