What is one entry-level job for a marketing major?
To help you with finding an entry-level job in marketing, we asked CEOs and marketing experts this question for their best insights. From taking on the role of a copywriter to an account coordinator, there are several recommendations that may help you with finding your entry-level marketing job in the future.
Here are 12 ideas for entry-level jobs for a marketing major:
- Copywriter
- Public Relations Coordinator
- Outreach and Link Builder
- Social Media Coordinator
- Email Marketing Specialist
- Project/Campaign Coordinator
- Marketing Assistant
- Event Marketing Coordinator
- Assistant Media Buyer and Planner
- SEO Specialist
- Development Associate
- Account Coordinator
Copywriter
Copywriting is one of the most common entry-level jobs in the marketing industry and is one of the best ways to learn the fundamentals of the field. Copywriting teaches marketers how to express core ideas in clear, concise, and compelling ways. Writers must convey the core message in a limited number of characters and learn how to craft short sentences that urge readers to act.
Not only is this position a good entry point for marketing majors, but it’s a good starting point for any hopeful marketer. Strong writing skills are the main requirement to land the role, making it a good segue for folks who studied humanities to enter the marketing world.
Michael Alexis, TeamBuilding
Public Relations Coordinator
Preserving the image of an organization is an important role. A public relations coordinator works with the media, plans events, pens press releases, pitches stories, contributes to social media, and advises community leaders on public statements. If a situation occurs, it’s public relations professionals who manage crisis control.
This position requires exceptional organization and relationship-building skills as PR professionals work alongside reporters and editors to acquire coverage of their client’s events; getting on well with the staff of a publication is always beneficial.
Amit Raj, The Links Guy
Outreach and Link Builder
Digital marketing is a quickly growing field and there are tons of entry-level marketing job opportunities. Working in outreach and link-building is a great starting point to your marketing career and will offer you many growing and learning experiences in the field. These kinds of marketing roles allow you to use the skills that you’ve learned from your education and deep dive into some new concepts that will be the stepping stones to mid and senior-level positions.
Saneem Ahearn, Colorescience
Social Media Coordinator
A social media coordinator enforces strategies to grow the organization’s growth and engagement on social media. They help create content and collaborate with creators on how to draw the attention of their target audience.
Coordinators track web visitors, interact with followers, and ask for feedback on their experience with the company’s products and services. Using data a social media coordinator can target specific demographics to diversify and grow the company channels.
Saskia Ketz, Mojomox
Email Marketing Specialist
If you’re a marketing major and want to jump right into using that expertise you learned, consider one of the simpler niches of marketing. Email marketing, for example, follows a pretty standard formula, which you can follow to the letter initially, and then begin to tweak as you gain some real market experience. Creating this type of content can also be helpful in writing longer forms, such as for content marketing, copywriting, or other avenues.
Ryan Rottman, OSDB Sports
Project/Campaign Coordinator
As a project or campaign coordinator, you’ll get to be part of a wide spectrum of marketing strategies and learn them quickly — everything from SEO to PPC. You’ll also have prime opportunities to interface with countless stakeholders and take on a consultative role.
To do this well, you need to take in data, analyze it, and make it digestible for stakeholders who may not specialize in it. It’s a big job, but essential to agencies and small businesses and the skills can transfer to great opportunities as you grow in your career.
Meryl Schulte, Markitors
Marketing Assistant
A marketing assistant’s main responsibility is measuring and tracking the company marketing strategy’s performance. Employees in this position can have a general vision of marketing activities, collaborating with various departments and managing different tasks, from reporting performance, market researching, and contributing and collaborating on marketing projects and campaigns. With this role, an employee with little experience can immerse in the world of marketing by covering different aspects, from the more technical to more creative ones.
Leszek Dudkiewicz, passport-photo online
Event Marketing Coordinator
An event marketing coordinator is an awesome entry-level job for a marketing major. This role typically is in charge of planning, overseeing, and directing the operations and activities of facility event rentals. It’s a great job for someone that pays attention to detail, is organized, creative, and has the ability to multitask. An event marketing coordinator will also learn to problem-solve, which will help you in any marketing management position you may have later on in your career.
Melanie Bedwell, Olipop
Assistant Media Buyer and Planner
This exciting, fast-paced, and dynamic career path most often starts as an Assistant Media Buyer/Planner at an advertising agency. There you can choose a specialty such as traditional media, Out-of-Home, digital media, social, SEM, mobile, or some combination of the above.
One thing is for sure: you’ll never be bored as the landscape of media/tech/advertising is constantly changing and with it, the strategies and tactics needed to succeed in this career path. So if that sounds like your cup of tea, then fasten your seatbelt because it’s a fast and exciting ride.
Peter Bryla, Zety
SEO Specialist
One great entry-level job for marketing majors trying to get jump started in the field is an SEO specialist. An SEO specialist optimizes a business’s website to help improve its search engine ranking.
They can do so through a multitude of ways, from utilizing keyword search tools to see if they’re relevant to that company’s niche, copywriting to write meta descriptions, building that website’s backlink profile, and optimizing title tags to name a few responsibilities. As we see the marketing industry take a more digital format, SEO knowledge is an in-demand skill that everyone who is starting their career in marketing should have.
Adrian Pereira, Eco Pea Co.
Development Associate
Skills and experience are two of the main benefits of an entry-level job for a marketing major, but perhaps the most important one is networking, making a development associate position a great option. Development associates are often involved in fundraising for charities, providing them incredible access to companies and business professionals.
The responsibilities of a development associate such as campaign and event development, public relations, solicitation of gifts from businesses, and interacting with potential donors, provide them with many situations to meet experienced and influential people. This, in turn, can lead to a resume-builder and career opportunities through the positive relationships fostered through this process. An entry-level position as a development associate can provide not just experience but future positions.
Zach Letter, Wonder Works
Account Coordinator
An account coordinator is an entry-level position a marketing major could acquire. At some companies, it’s similar to a project manager. You would be in charge of client communications and making sure projects are running smoothly. Responsibilities could include planning update meetings, following up on leads, and drafting sales proposals. It’s a role designed for someone who is skilled at staying on top of everything and wants a lot of exposure.
Natalie Waltz, Tabu
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