How To Set A Budget For An AdWords campaign

November 14, 2017
Posted in PPC Audit
November 14, 2017 Brett Farmiloe

In this tutorial, we’ll talk about how to set a budget for an AdWords campaign.

More specifically, we’ll address how to prevent overspending, or underspending on an AdWords account.

There’s two things we need to do: check AdWords spend and adjust our daily budget.

Here’s how to check AdWords spend:

1. Identify your monthly AdWords budget.
2. See how you’re doing for the month.
3. Determine if you are on pace to overspend, or underspend for the month.

Let’s say our AdWords budget is $1,000 / month. If we are halfway through the month and we’ve spent $491, we’ve spent almost half of the budget amount. So we’re in good shape because we are on pace to spend the full amount of our budget.

how to set a budget for an adwords campaign

The second way we can prevent overspending on an AdWords account is by setting a daily budget for your campaign.

Here’s how to figure out your daily budget amount.

Let’s say your client has a $1,000 / month budget. $1,000 / number of days = your daily budget amount = $33.33

adwords daily budget

Now, we’ll need to input this daily budget amount into your AdWords campaign.

You can make this change from the Campaigns tab, or the Settings tab of your account.

To change your budget from the Campaigns tab:

1. In the Campaigns table, click the budget you’d like to edit.

2. Enter a new campaign daily budget.

3. Click Save.

It’s important that you don’t set and forget. In other words, check your campaign once a week to look for campaigns that are limited by budget, or have leftover dollars.

If you have questions about how to set a budget for AdWords, please contact us.

Note: If you are looking for how to determine the right PPC advertising budget, please read this article in Forbes that our CEO wrote. In this article we share our lead generation formula and information about how to properly define a budget amount.

Brett Farmiloe

Brett Farmiloe

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