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SEO CASE STUDY

Local SEO for Franchises

franchise with 150+ locations

Overview

Markitors worked with a nationally known sports nutrition franchise with over 150+ locations nationwide. Our engagement started with a full scale digital marketing audit of all SEO, PPC, Email and Social Media marketing efforts. Among the audit findings was an opportunity to improve Local SEO and reduce localized paid advertising spend in the process.

Challenge

As a franchise, marketing efforts are inconsistent and decentralized. Some franchisees engaged in Local SEO, while other franchisees had inconsistent information displayed about their business across the board. To make matters worse, some were overspending on paid advertising and driving traffic to pages not optimized for mobile search. The consistencies offered with Local SEO, along with the ease of rolling out a marketing blueprint to franchisees, made Local SEO an appealing option.

Solution

Markitors developed a Local SEO marketing blueprint for all 150+ franchisees. The blueprint walked franchisees through a step by step process on how to improve their Local SEO search rankings in their local area.

At the franchise level, the Local SEO strategy Markitors developed called for the development of optimized landing pages with local keywords that better represented each location. Local business listings on the website were not ranking well for localized keywords, and franchisees voiced that they needed more marketing support from HQ. An investment in content on the central website would help drive more inbound leads and foot traffic for each location.

Result

The sports nutrition franchise saved more than six figures annually on paid advertising costs because of the increase in organic search traffic on the local level.

The franchise website now turns out more localized leads for franchisees, connecting fitness enthusiasts with sports nutrition at a growth rate approaching well-funded competitors.

Local SEO for Franchises

sports nutrition franchise

Highlights

150

Franchises

600

Saved On Ads

1

Local SEO Blueprint

“Markitors guidance and support in figuring out how to corner the local search market is invaluable to our franchisees.”

– VP of Marketing, Sports Nutrition Franchise

We move brands forward online

Our SEO management service combines our teams to create optimized content that delivers results. We identify the content that needs to be created. We create the content creation and promote that content for search engines and consumers alike. Then, we monitor and report on the results to ensure the process is moving things forward online.

WHY:

» Local SEO for franchises, or any small business, is increasingly important when developing visibility on search engines.

Google has focused more on searcher intent, and many searches are conducted with the intent of finding products and services locally. Therefore, ranking on the local level is a way for your business to attract more customers.

Markitors has built our entire business on SEO. We’ve seen firsthand the power of how ranking prominently on Google can positively impact our business, and the businesses of our clients.

If you want a sustainable flow of new customers, Search Engine Optimization is one of the best digital marketing tactics around.

WHAT:

» Content development
» Digital PR
» Technical SEO

HOW:

» Create optimized SEO landing pages
» Optimize title tags and meta descriptions for SEO for primary pages
» Build local citations and local links to help boost local authority
» Technical optimizations like schema markup and mobile friendliness
» Track search result positions

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