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LOCAL SEO CASE STUDY

Local SEO for Restaurants

Multi-location Fro-Yo Chain

Overview

Markitors worked with a regional frozen yogurt franchise with 20+ locations on the east coast. Our engagement started with a full scale digital marketing audit of all SEO, PPC, Email and Social Media marketing efforts. Among the audit findings was an opportunity to improve Local SEO and drive more online and offline conversions with a limited marketing budget.

Challenge

As a tightly run franchise, marketing efforts were fairly centralized among all franchisees. Marketing efforts were mainly controlled in-house, leaving the door open to guide future marketing efforts. The challenge was in providing the internal team with specific direction to execute high converting marketing campaigns, as well as launching a hyper Local SEO campaign to raise visibility for multiple locations within the same city – often less than a mile away from each other.

Solution

Markitors developed a Local SEO marketing blueprint for the internal marketing team that would help raise the visibility of all 20+ franchisees. The blueprint shared a step by step process on a hyper Local SEO search strategy that included NAP (name, address, phone number), local links, and technical SEO for the corporate website.

In addition, the Local SEO strategy called for the restructuring of landing pages with local keywords. Since many locations were in the same city, Markitors recommended combining these locations into one centralized city page to outrank other competitive fro-yo chains.

Result

The fro-yo franchise increased online visibility, and subsequently, foot traffic to several locations.

The franchise website now turns out more localized leads for franchisees, connecting fro-yo seekers with fro-yo. This foundation continues to help this franchise grow beyond it’s initial 20 locations.

Local SEO for Restaurants

Highlights

20

Franchises

20

Increase in Foot Traffic

1

Local SEO Blueprint

“We received great marketing insight and actually referred Markitors to another CEO for their digital marketing audit.”

– Founder & CEO, Fro-yo Franchise

We move brands forward online

Our SEO management service combines our teams to create optimized content that delivers results. We identify the content that needs to be created. We create the content creation and promote that content for search engines and consumers alike. Then, we monitor and report on the results to ensure the process is moving things forward online.

WHY:

» Local SEO for franchises, or any small business, is increasingly important when developing visibility on search engines.

Google has focused more on searcher intent, and many searches are conducted with the intent of finding products and services locally. Therefore, ranking on the local level is a way for your business to attract more customers.

Markitors has built our entire business on SEO. We’ve seen firsthand the power of how ranking prominently on Google can positively impact our business, and the businesses of our clients.

If you want a sustainable flow of new customers, Search Engine Optimization is one of the best digital marketing tactics around.

WHAT:

» Content development
» Digital PR
» Technical SEO

HOW:

» Create optimized SEO landing pages
» Optimize title tags and meta descriptions for SEO for primary pages
» Build local citations and local links to help boost local authority
» Technical optimizations like schema markup and mobile friendliness
» Track search result positions

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