Pay Per Click Advertising Services

Pay per click advertising services allow businesses to create ads and target specific customers to generate more leads and sales.

Pay per click (PPC) advertising can be overwhelming and time consuming for business owners, which is why Markitors provides these services.

Here are some of the daily activities we perform as part of our pay per click advertising services:

• Check spend to make sure we’re not going to go over budget.
• Check Keywords For First Page Bid Adjustments
• Check Keywords For Low Quality Scores
• Check for conversions
• Adjust keyword bids for conversions
• Add new keywords
• Create new versions of ad copy
• Check Google’s suggestions to see if there’s any good opportunities.
• Add Negative Keywords
• Deliver Report To Client By Email Or Phone

Here’s what we know to be true about Pay Per Click Advertising services.

Patience is key. Successful online advertising campaigns can be profitable the day it begins or they can take up to 6 months to have a positive return.

Facebook ads don’t work for everyone. We once spent $25,000+ on a Facebook advertising campaign and only made $5,000 back. You don’t have to be a math expert to know that’s not a good return. Just because the advertising platform exists doesn’t mean your customers are there.

If the plane flys, fly it as high and far as it will go. Pay per click advertising is tough. When you find something that works, advertise aggressively.

Autopilot only works for so long. The truth is, everything grows old and the same is true with advertising. A refresh is required.

Profit is what matters. There are PPC experts who will get you really high click through rates. If you’re not making money from pay per click advertising, it’s time to pause your ads.

The best things in life are free. It’s true. Exhaust free marketing opportunities before investing in pay per click advertising services.

All of our Digital Marketing Managers at Markitors are certified in both Google AdWords and Google Analytics. Our core certification is in Search Advertising, as we tend to be obsessed with how specific keywords can drive results for clients.

The accounts that we enjoy managing the most are in the B2B space. The primary objective of these accounts are to generate leads and inquiries for the services of our clients. We tend to do a very good job when working with any B2B company in different types of industries, ranging from recruiting to organization design.

We also have successfully managed accounts with AdGrants. These are 501(c) certified accounts with $10,000 per month to spend on Google AdWords.

Lastly, we do have experience in managing several B2C accounts. We’ve been able to generate positive ROI for these types of accounts, but feel that there are other companies who offer pay per click advertising services that may be better suited to serve the needs for B2C companies.

We’re hyper focused on ROI, and have a subtle obsession with negative keywords.

Negative keywords tell AdWords not to show your ad for any search containing the term identified as a negative keyword. For example, if we add the word “free” as a negative keyword, then any search containing the word “free” will not trigger your ad to be shown.

We’ve found that adding negative keywords on an ongoing basis improves the performance of the account, and reduces wasted ad spend.

Our company didn’t start as a full service digital marketing company. We actually started by conducting digital marketing audits for companies of all shapes and sizes.

In these audits, our primary objective was to analyze competitor efforts, and to design a strategy that would outperform competitors. We’ve incorporated this same approach into our pay per click advertising services.

We first identify five competitors. We analyze their PPC efforts using various tools. Then, we strategize on how your PPC efforts can generate results.

Creativity is seeing what others don’t. We like to think that we get creative when it comes to paid advertising, and not just in the ad copy.

We try to keep things very simple for clients. You need results, not another thing on your to-do list.

Here is what we’ll need from you to start advertising:

• Google AdWords access
• Google Analytics access
• Signed agreement
• Paid invoice
• Kick off call

Each week you will receive a weekly report outlining our activity and your results. You can choose to receive this report by phone or by email. The only thing we ask is for your feedback, and to keep your billing information up to date so our ads aren’t interrupted.

Manually. We do not currently use any bid management software or leave it up to Google to do the bidding for us. Everything we do is handcrafted so that we can add “human judgement” to our pay per click advertising services.

We wrote an article for Forbes on this topic. Here’s the link.

We use a lead generation equation to help us answer the question on identifying the right budget. The equations are simple:

(Revenue / Sales Period) / Average Sale = Number of Customers

Number of Customers / Conversion Rate = Number of Leads

Number of Leads / Conversion Rate on Traffic = Amount of Traffic

These numbers all lend some insight as to what the “right” PPC budget will be monthly.

Here’s the link to an article we wrote for Huffington Post on this topic.

We really look at five things:

• Conversion Tracking
• Quality Score
• Click Through Rate
• Mobile Ad Performance
• Account Activity

We’ve spent over $1,000,000 buying and managing Google, Facebook, Linkedin and Display ads. We’ve managed a variety of pay per click campaigns – everything from a movie in theaters to organic dog shampoo to executive search services.

Needless to say we have some experience with Pay Per Click Advertising Management and can share exactly how to do profitable ad spending on Facebook, Google, Linkedin and Display networks.

Here’s what you need to do if you want us to manage your pay per click advertising.

Step 1: Fill out the form on this page, or call us at 602-910-1214.

Step 2: We’ll call you and work out an agreement.

Step 3: We’ll do these things for you:

• Setup your Pay Per Click Advertising Campaign
• Test your PPC ads
• Optimize your ads
• Manage your PPC Campaign
• Report on the results on a weekly basis

Click here to request a quote.