Search engine optimization (SEO) is the process of improving a website’s visibility on search engines thereby increasing organic traffic and lead generation.
If you’re looking for an inbound marketing strategy that can work behind the scenes, building brand awareness and improving your online presence while you focus on what matters, look no further.
To find out more about how SEO services can help your business, feel free to contact us or give us a call at (480) 550-6336 for more information.
There are so many ways SEO services can help your tech company, from building a content strategy to enhancing brand awareness, but at the end of the day what makes SEO right for tech companies is the return on investment.
Tech companies need to commit to investment if they want to break into their industry during the start-up phase. All the best tech companies from Amazon to Zoom operated with substantial losses during their first years. That’s because tech companies need to pour huge sums of cash into research and development of their product.
That means you need to be strategic with spending in other areas. The best way to do that is to reduce your paid advertising spend by investing in SEO. SEO’s returns are stable, lasting, and most importantly—cost-effective.
If you want to find out more about our SEO best practices, check out this article on “How SEO Works” or just give us a call at (480) 550-6336 for more information.
The best way to get started with SEO services is with our free in-depth SEO audit. We’ve compiled 70+ of the best SEO audit and website review tools on the market to give you a comprehensive view of how you stack up in terms of SEO.
From there, we will execute an SEO strategy based on keyword research, a competitor analysis, industry trends, and client goals to help improve your website’s organic search traffic.
Our SEO content team will develop informative, high-quality articles that help bring organic traffic to your website and position you as an expert in the field.
Unlike most SEO companies that acquire low-quality backlinks, our digital PR services offer high-quality content on authoritative websites that helps build brand awareness on top of building your backlink profile.
With our technical SEO services, you’ll never have to worry about an SEO faux pas ruining your search traffic. From user experience to site speed, our technical SEO is the glue of our offerings.
Our local SEO services help build your online presence for local searches and on Google Maps. That means more local customers looking to use your services.
Finally, we offer monthly reporting to help you stay informed of our progress with relevant KPIs. We know you’re busy so we make things as easy as possible with our consistent and responsive customer service.
The short answer is yes, you do need a blog. That’s because content marketing is one of the best ways to build sustainable organic traffic for a website. Unlike outbound email and social media marketing, content marketing targets an audience with high buying intention that is already searching for you.
Content marketing works by targeting frequently asked questions and important keywords for your industry or products and then building quality, informative content around that. By formulating strategies around all stages of a buyers’ journey, you can curate content to target those in the awareness, consideration, and decision making stages.
In the tech space, there is so much competition that content marketing is one of the best ways to reach customers reliably—without paying for those expensive Google Ads.
One of the most exciting parts of doing SEO for tech and IT companies is the ability to help tech companies make their ambitious dreams come true. Tech and IT professionals are dreamers, looking to the future toward something greater. And if we can help make that a reality, that’s pretty exciting.
When it comes to pay-per-click advertising, IT support businesses sure do have it rough. The fact is if you want to pay-per-click for ads under the keyword “IT support” you’re going to be paying an insane $40.00 per click.
It’s the same with “IT support specialist” and “IT services” which both cost $35.00 per click. These keywords have some serious competition as well, meaning it’s likely your ad will only be displayed in subpar locations.
With SEO you can target these keywords without having to pay daily PPC ad costs. And beyond that, SEO helps you target specific, long-tail keywords that have high “commercial intent”.
For example, when someone is searching for “IT support” they might want to know about IT support statistics, or the history of IT support, or any number of things. That means they aren’t always looking to actually make a purchase.
On the other hand with targeted, long-tail that use location or industry-specific terms like, “best IT support services company for recruiters” or “best IT support company in Phoenix”, you can be sure the traffic you are getting is looking to actually use your services.
So are IT keywords expensive?
Our full suite of SEO services including digital PR, SEO content, local SEO, technical SEO, and monthly reporting will cost you anywhere from $1500 to $2500 per month.
We love giving out SEO tips for companies just starting to use search engine optimization because once you understand the power of SEO, we know you’ll be calling us for more. Here are just a few to get you started:
- Know your audience. One of the best tips for tech or IT companies is to know your audience. When it comes to formulating your SEO strategy you need to be aware that your target audience is most likely decision-makers or highly skilled technical professionals. That means any content strategy has to be up to par for that level of professional.
- Target the right keywords. Targeting the right keywords starts with knowing your audience as we discussed, but then you need to know how to properly use keyword research tools like Google Search Console, Ahrefs, Moz, and others.
- Find your SEO faults. Finding your SEO faults is another great tip for tech companies. The fact is tech companies already have a lot of the expertise needed to fix their own technical SEO faults, so why not take the time to learn more about how technical SEO works and try some DIY.
- Publish great content. Finally, because your audience is going to be mostly professionals, you’ll need to publish high-quality content consistently. That, of course, will take time and considerable effort.
Did you know an incredible 61% of marketers say improving their organic search traffic with SEO is their top priority?
That’s because the value of organic search traffic really can’t be understated—and that’s especially true for tech companies.
The reality is PPC advertising is expensive and social media takes consistent time and effort, but with SEO you won’t have to lift a finger and the leads come to you.
That’s why we believe SEO is the best option for tech companies. If you want to hear more, please contact us or give us a call at (480) 550-6336 for more information.
Backlinks are one of the many crucial aspects of SEO. You see,Google was founded as a hypertext search engine meaning it crawls through websites using hyperlinks.
What does that mean for you? It means the authority and relevance of your backlink profile matters.
While some old school backlinking strategies aim to get quick links with poor content, we focus on only what are called white hat backlinking strategies.
By leveraging our partnerships with industry associations, media companies, and more, we are able to publish high-quality content on relevant, authoritative sites.
For example, we often publish what we like to call community panels on high domain authority sites like SHRM.
That’s why our digital PR services build more than just a strong backlink profile, they also build brand awareness and reputation.
Step one for any SEO strategy is an in-depth audit of your website to see where it can be improved in the eyes of search engines and users.
From technical SEO aspects like site speed and duplicate content to digital PR initiatives that build brand awareness and your backlink profile, there’s a lot to do if you want to get SEO right.
So don’t be afraid to call in the experts. We’ve been doing SEO for almost a decade now and we’d love to share all that we’ve learned. Give us a call at (480) 550-6336 and we would be more than happy to help you get started with SEO.
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
IT & Tech SEO Experts
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for tech companies like yours.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.