Treating addiction requires a holistic approach. So does digital marketing. If you only stick to one method of online marketing, the results won’t be as powerful as they could be.
That’s why enhancing your strategy with listings in addiction treatment directories is a great method of increasing your visibility and reach.
Learn more about why getting listed in a treatment center directory is so beneficial to your business and how to implement this strategy with local SEO below.
To understand local SEO, it’s important to know what SEO is in general.
Search engine optimization (SEO) refers to the steps you can take to make your treatment center’s website appear at the top of the search results page. For instance, when someone types in “best addiction treatment centers,” the facilities that appear on the first page of results earned that ranking by improving their SEO practices.
Now take SEO and apply it at the local level. So imagine someone typing in “best addiction treatment centers in Madison, Wisconsin.” Local SEO is now at work, offering a business the opportunity to show up in the search results and Google Maps.
So how does local SEO work?
Local SEO works with the help of a free tool called Google My Business (GMB). Setting up a profile is like setting up a digital storefront. After verifying your location, you fill the profile with pertinent information about your treatment facility.
Does your company have more than one location? Learn how to manage multiple locations with Google My Business.
Integrative Life Center has a complete GMB profile. It ranks in the top results for “addiction treatment Nashville” on Google Maps.
The center also shows up at the top of the search engine results page (SERP).
What does it take to get your business to appear on Google Maps and the SERP? Google decides what GMB profiles to showcase based on three dominant factors: relevance, distance, and prominence.
Relevance – The more tailored results that appear, the better the search experience is for the user. That’s why Google is continually working to provide the most relevant search results. To ensure your GMB profile meets these criteria, update your information. Also, double-check that your business details are consistent across your website, social accounts and GMB profile.
Distance – This is no surprise. The name local SEO suggests that proximity to a searcher is a key factor in what businesses will be pulled up into the search results. In the example above, we indicated a specific location—Nashville. But sometimes searchers do not specify location, so Google must provide results based on estimated whereabouts.
Prominence – How well known is your treatment facility? Well-known locations are more likely to earn top spots in search results. Museums and famous landmarks are typical examples of locations with prominence. But there’s good news for businesses that need a boost in this sector.
Read on to learn how to increase your prominence so that your business shows up in front of more searchers.
Local SEO success translates to higher rankings on search engines. This increased visibility allows more people to find your facility and get the help they need.
Out of the three factors mentioned above, prominence is the one that you can work to improve over time. Fortunately, there is a straightforward way to accomplish this—accumulate citations.
An online mention of your business is known as a citation. A structured citation includes your name, address, and phone number (NAP), and an ideal place for a citation is in a directory, specifically a treatment center directory.
Search engines like Google scan the internet for data about your business to verify your information. The more accurate brand mentions that your facility has across different websites, the more authoritative your business appears to search engines. In other words, citations in directories should match the information in your Google My Business profile exactly.
Take a look at this example of a citation for MATClinics in a treatment center directory:
The information in this listing coincides with the information listed on the MATClinics’ website, strengthening the center’s brand mentions.
Getting listed in a treatment center directory is a great way to earn citations across multiple websites. This has a fortifying effect on your local SEO rankings.
Here are nine directories to help you rise in the rankings and increase the number of people discovering your facility.
Good Therapy is a well-known treatment center directory that has an extensive collection of therapy and facility listings. The page ranks in the top results for the term “addiction treatment directory.” While Good Therapy began as a place for users to find specific therapists, the site now offers the option to search for treatment facilities.
Addiction Center is a drug rehab directory with a number of rehab listings for facilities across the country. To be listed, your company must pay a fee. According to the website, Addiction Center gets more than 50,000-page visits each day, and they tailor listings to match ideal candidates with your facility.
The Treatment Centers addiction treatment directory organizes listings by state. The directory has about 13,000 rehab listings that community members rate and review. In addition to the directory, the website provides information about treatment options and methodology.
National Addiction Resources provides a rehab directory that is focused on creating the best user experience possible. The layout is clean, easy to navigate, and not crowded. The organization promises to protect the reputation of the facilities they list. They state, “We understand how disparaging reviews can be and closely monitor reviews before they are published.”
This drug rehab directory ranks on the first page of results for the term “addiction treatment directory,” making it a popular location for those seeking treatment. The website does not display information on how to obtain a listing, but doctors review the directory. Learn more about the listing process by contacting Addiction Treatment Services.
This government-run drug rehab directory offers a secure and anonymous way for individuals to locate treatment. The comprehensive database includes facilities from across the country. Your treatment facility is likely already among the rehab listings. To check, simply head to the directory and type in the name of your facility.
Addiction Centers Directory offers a free listing option for treatment centers and two paid levels with differing perks. To have your center featured in prominent places on the website, you’ll have to secure a paid listing. Learn more about the options for getting a rehab listing.
Another source of nationwide treatment facility listings, The Treatment Specialist, offers information and resources to those struggling with addiction. Listings include information about each facility as well as pictures and reviews for a comprehensive overview of your center. To claim your listing, search for your center and click the “claim listing” button at the top of the page.
This rehab directory focuses on the doctors that can assist people struggling with addiction. Rather than listing your practice, you can list the certified professionals in your organization. Within the listing, you can add the name of your treatment center and the number of years the doctor has worked in their field of specialty.
Building up your addiction treatment center online and standing out from competing centers is no small task. But having a strong digital presence is a necessary part of staying competitive. Increased visibility means more patients will walk through your doors. Markitors can help you reach this goal and avoid beginner mistakes along the way.
Our experienced team will secure structured citations, manage your Google My Business profile, and make continual improvements in the technical structure of your website. All these combine to create a digital environment that your company can thrive in. Connect with us today to learn how we can help.