Aweber vs Mailchimp: Pricing, Analytics & Features

November 14, 2018
November 14, 2018 Brett Farmiloe

Aweber vs Mailchimp

Mailchimp and Aweber are both great email marketing services, however you just need one. In this article, we compare Aweber vs Mailchimp to help you decide on an email marketing platform.

Aweber vs Mailchimp Pricing

Mailchimp has undeniably one of the most attractive pricing options in the market. Its startup plan does not cost you anything and you can jump right in. You can have up to 2,000 contacts and send up to 12,000 emails in a month with the starter plan. For businesses starting to build their email list from scratch, this is an excellent option.

mailchimp pricing

Aweber has a free 30 day trial after which you have to choose a pricing plan depending on how many subscribers you have. For up to 500 subscribers, the pricing starts at $19 per month and it goes on to $149 per month for 25,000 contacts. Above that and they offer you custom pricing options. All plans allow unlimited emails.

aweber pricing

Aweber vs Mailchimp Features

Mailchimp comes with hundreds of custom template options which make creating eye-catching emails a breeze. You can design the form from scratch or use their very intuitive drag and drop interface. Mailchimp allows you complete control over the look and feel and layout.

mailchimp templates

Aweber seems to prefer that you use their predesigned templates and they offer over 700 templates to pick from, which can take you a while. Steering away from the template may also require a little bit of hacking to get things working as you desire. One neat feature of Aweber is their RSS-to-email which allows you to automatically create emails from your new blog posts.

aweber templates

Mailchimp focuses heavily on user experience, so it’s a relatively simple process to import your existing subscribers. Simply upload a csv file, Excel sheet, or just copy paste your list of contacts. Mapping relevant columns to the correct fields is also a straight-forward process.

mailchimp import

mailchimp import email address

Aweber also has a similar import feature, allowing you the ability to import from spreadsheets, text files, or directly copy pasting. The contat information must then be mapped with each of the fields and you can also choose to send a subscription confirmation email.

aweber import

aweber import 10 subscribers

Aweber vs Mailchimp Analytics

Mailchimp provides detailed information on the open rate, click rate, and most clicked links in the email. You can also have an overall view of the multiple campaigns you have run to see which ones are performing well and which ones are not up to par. Mailchimp advises you to resend bounced emails, and also shows how your performance compares with the industry average.

mailchimp analytics dashboard

Aweber offers similar analytics on opens and clicks. It also allows you to track the users who have unsubscribed from the list. You can also track the sales generated from each email, which allows you to send more emails that generate sales.

aweber analytics

Which one to use? Aweber vs Mailchimp

If you are worried about costs and are just starting out, Mailchimp’s forever free starting plan is an excellent choice. You have plenty of features packed into the free tier, and even the next level is only $10 per month.

The features are comparable for both. All in all, Mailchimp is a recommended option especially if you are starting out. It is easy to sign up, so give it a whirl and see for yourself. Sign up here to get started.

Markitors is an email marketing agency that has completed 100+ email projects for companies on 4 different continents.

Brett Farmiloe

Brett Farmiloe is the Founder & CEO of Markitors, a digital marketing company voted a best place to work 3 years in a row. Born and raised in Santa Rosa, he frequently contributes content about SEO, Careers, and Culture to media outlets. And, as a dad of 3, he's about that minivan life.