You’ve created a beautiful website filled with products, services, and information that you believe your customers will need. So, how exactly do you get those customers to your website now? One way is to buy targeted traffic that converts. Let’s take a quick look at what that means for you and your website.
What Does It Mean To Buy Website Traffic?
Buying website traffic simply means investing money into different strategies to increase the number of visitors to your website. This can be done through tactics such as paid advertising on Google or social media campaigns that use each platform’s paid services. With each of these tactics comes a few considerations:
Know Your Audience
The first step in gaining or buying website traffic is to know your audience. Typically, the process starts with creating a buyer persona that defines your ideal customer. Before investing in a marketing strategy, you’ll want to plan out exactly who you’re targeting and the best tactics to use to do that. Dive into researching your audience, and you’ll be curating traffic to your website in no time!
Choose the Right Channel
Knowing where your content and advertisements will likely find your audience is another key component to buying website traffic. If you’re targeting a demographic that spends a large amount of their time on social media, you’ll want to choose the platform they’ll visit most frequently. Maybe your audience is using their time to Google search blog articles. In that case, investing time in your content is the way to go. We’ll discuss in the next section some of the channels that you may come across depending on which route you choose to take.
3 Ways To Gain Website Traffic
There are plenty of strategies out there to gain or buy website traffic, so we’ve chosen a few to cover for you.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is all about creating quality content organically that answers a user’s question. Having relevant information on your website that is indexed by Google helps your content begin to appear on Search Engine Results Pages (SERPs) and bring traffic to your site. By investing your time in SEO, you’ll naturally start to rank against your biggest competitors and bring in more traffic that will hopefully lead to conversions.
Search Engine Marketing (SEM)
Have you ever noticed the small black “Ad” next to a Google search result? If so, you’ve seen the result of Search Engine Marketing (SEM). SEM is the practice of using paid tactics to target a specific audience. When it comes to buying website traffic, SEM is a great go-to strategy. To start bringing targeted traffic to your website, you’ll want to invest in Pay-Per-Click (PPC) advertising through Google. The search engine will bring your content to the top of the SERPs, and users will see your content first.
Social Media Advertising
Social media platforms are all the rage right now, so why not take advantage of that? Many platforms like Twitter, Instagram, and Facebook provide options to create targeted ads. You can specify who your target audience is and design engaging graphics to draw users in. Before you know it, your ads will appear on their homepage, and you may see an increase in traffic to your website. Social media advertising isn’t free, though, so make sure you include this website traffic strategy into your monthly budget.
Why SEO Is The #1 Choice
According to Ahrefs, 53.3% of traffic comes from organic search. This means that websites that invest in SEO receive over half of the traffic from the web as opposed to those buying website traffic. People are searching for content that actually answers their questions or meets their needs over clicking on targeted ads. If you’re looking to gain more traffic, your best course of action is to invest time into creating quality content that is geared toward realistic queries rather than buying targeted website traffic. On top of that, creating SEO-optimized content can be a free strategy for your website and therefore bring you a bigger return on investment (ROI).
Ready to get serious about your SEO practices? We recommend considering an SEO agency (like Markitors!) to help you get you on the right track and bring traffic in. With services like content creation, technical SEO, and digital PR, Markitors is your one-stop shop to getting your website ranking on Google and hitting your traffic goals naturally.