Markitors Content Guidelines

August 23, 2018
Posted in SEO Audit
August 23, 2018 Brett Farmiloe

Markitors Content Guidelines

Please follow these content guidelines when producing articles for Markitors and Markitors SEO small business clients.

Take ownership

Content cannot be plagiarized. If it passes a plagiarism checker and it still feels like plagiarism, it’s plagiarism. Keep content 💯. One hundred percent original.

Always Fresh, Always Thrilling

Innovate on the article to keep things exciting. There’s only so many times you can write about credit repair. Find what’s thrilling in each topic so the content is fresh for the reader. Trust that you’re a valid audience. If it’s possible to cut out a word to make the content better, always cut it out.

Strength In Numbers

Use reliable and accurate data to give an article depth, when needed. The internet does not need more fluff. Aim for a Flesch Reading Ease score of 60-70 so your web copy is considered acceptable to read. Articles need to be at least 500 words. No more than 2,000 words. Less than 25% of sentences should contain no more than 20 words. Text longer than 300 words should be separated by a subheading. Use numbers to make sure content is readable.

Bias For Action

Active voice, not passive. When in doubt, do what you think is right. That means when an article objective isn’t clear, ask for clarification. Avoid the temptation to take shortcuts, like recycling content from previous clients, article spinning, or using inaccurate or out of date information. That ain’t right. Do what’s right and take action.

You Are Unique

No one writes like you do. Embrace your uniqueness and let it shine in words. Don’t even think about using the word “hence.” You don’t say hence in real life. Or use long words like superfluous. Write like the real you. Unless you’re in the UK. Then, write for a United States audience without foreign phrases or foreign spellings like “organization” as “organisation.” Strike a balance between your unique voice while still assuming the tone and voice that align with a company’s brand.

Bonus:

Break any of these rules sooner than producing subpar content. We need this content to produce results. Results start with quality content. And that’s up to you to produce, in the way you best see fit.

Brett Farmiloe

Brett Farmiloe is the Founder & CEO of Markitors, a digital marketing company voted a best place to work 3 years in a row. Born and raised in Santa Rosa, he frequently contributes content about SEO, Careers, and Culture to media outlets. And, as a dad of 3, he's about that minivan life.