The foundation your rankings stand on
Technical SEO is how search engines crawl, index, and understand your website. Markitors manages all of it: sitemaps, page speed, structured data, redirects, and the crawler access that now decides whether AI engines can cite you at all.
What we analyze and implement
- XML sitemap creation, submission, and monitoring
- Robots.txt configuration, including access for AI crawlers like GPTBot and ClaudeBot
- Crawl error and 404 cleanup with proper 301 redirects
- Page speed and Core Web Vitals improvements
- Schema markup: built, validated, and installed so search engines and answer engines can read your site
- URL canonicalization and duplicate content cleanup
- Internal linking and site structure
- Google Analytics and Search Console setup and monitoring
- Mobile usability, SSL, and rendering checks
- Site migrations without losing rankings
Communication between search engines and humans
That is the simplest definition of technical SEO. Search engines send signals about what they can and cannot read on your site. Technical SEO specialists interpret those signals and respond in a way both machines and people understand. The 2026 wrinkle: the machines now include AI answer engines, and they are pickier readers than Google ever was. Clean structure and valid schema are what let them quote you instead of a competitor.
Frequently asked questions
What is technical SEO?
Technical SEO is the management of how search engines crawl, index, and render your website: sitemaps, status codes, page speed, site structure, mobile usability, SSL, and structured data. In the simplest terms, it makes your site easy for search engines to understand and easy for people to use.
Why is technical SEO important?
Content and links cannot rank a page that Google cannot crawl or that takes eight seconds to load. Technical SEO is the foundation: fix it and every other SEO investment works harder. Ignore it and you pay for content nobody finds.
What does technical SEO have to do with AI search?
AI engines like ChatGPT and Perplexity send their own crawlers, and they lean heavily on structured data to understand pages. Our technical work covers both: schema markup that machines can cite accurately, and crawler access so AI engines can read your site at all. Many sites block them by accident.
What tools do you use?
Google Search Console, Google Analytics, PageSpeed Insights, Screaming Frog, Ahrefs, Semrush, and Moz, among others. Tools find the problems; the service is knowing which ones are costing you money and fixing those first.
What do you need from us to be effective?
Access to your website, Google Analytics, and Search Console. From there we handle the work and report back weekly. If your site runs on WordPress, Shopify, or Webflow, we work directly in your platform.
See where your site stands
The free SEO audit covers your rankings, your site health, your visibility in AI answers, and your quickest wins. Delivered by a human, explained in plain English.
Get a Free SEO Audit