Ads for credit repair services will no longer be allowed to serve on Google.
Per Google, they are restricting the advertising of credit repair services on Google Ads starting November 1st.
This is what Google shared:
In November 2019, Google will update the Financial products and services policy to restrict the advertisement of debt settlement, debt management services and credit repair services.
Ads for credit repair services will no longer be allowed to serve.
Ads for debt settlement or debt management services will be allowed to serve only if the advertiser is certified by Google. Certification will be available only in certain countries.
To be certified by Google, debt settlement and debt management services advertisers will need to be registered, licensed, or approved by the relevant regulatory authorities or recognized professional bodies in the country or countries they are targeting.
Advertisers can request certification with Google when the application form is published. For more details, see About debt services certification.
This policy will apply globally to all accounts that advertise these services directly, to lead generators, and to those who connect consumers with third-party services.
How does this impact companies who offer credit repair services? Well, an entire marketing method is wiped out overnight. If your business was reliant on Google Ads to drive leads, you may now have to rely on a mortgage broker or lender for leads. This is significant.
Alternatively, investing in SEO services is another way to drive leads through search engines. This industry is bound to get more competitive, more quickly as bigger companies invest in organic search.
And in other news, this newly shot video about credit repair SEO is now outdated: