Email Marketing Campaign Strategy Services
Identify your goals and exceed them with a results-oriented email marketing campaign strategy.
Last year I told myself that I would never spend another summer in Phoenix, Arizona. So, I spent the summer working from Spain and ran with the bulls.
Friends and clients always ask me, “How did you pull that one off?”
This is what I did:
- Bought my wife and son a non-refundable round-trip ticket from Phoenix to Madrid for Christmas
- Met face to face with all my clients and presented a plan on how I would meet objectives overseas
- Made a friend at the Marriott and used the discounted family rate at AC Hotels around the country
After all this, we escaped the sweltering temperatures in Phoenix and enjoyed a summer in Spain.
Now what does that have to do with email marketing campaign strategy services?
Effective email marketing campaigns need an objective and a plan. Whether the objective is to grow your email list or increase sales, you need to identify the most efficient route to get there. Tactics could include optimizing your conversion rate, free downloads, email frequency, plain text vs. HTML campaigns, automation, discounts, guest posts, guest podcasts, etc…
It’s hard to figure out which route to take. With our email marketing campaign strategy services, we’ll tell you exactly what to do to reach your objective.
We are here to help but YOU or YOUR TEAM has to execute the strategy. There’s nothing less fulfilling than creating a strategy and having it remain a strategy.
If you are not willing to do the work, please spend your money here.
Okay, so now you know that if you don’t take action on the campaign strategy, you won’t see results.
Glad we got that out of the way.
Now, if you’d like us to create an email marketing campaign strategy, here’s what we’ll do:
- Identify your objective(s)
- Review the competition’s email strategies
- Assess your company brand and email marketing efforts
- Review existing market opportunities
- Present email campaigns for each marketing cycle
- Outline the exact tactics to grow your email list
- Clarify how to measure results
The final deliverables will be a presentation and a document that blueprints what you’ll need to do week after week to achieve your email objectives.
Step 2: We’ll call you and work out an agreement.
Step 3: We’ll deliver you an email marketing campaign strategy.