Email marketing data analysis is an audit of all your email marketing activity.
By analyzing the email marketing data, you'll:
- KNOW what subject lines people open.
- KNOW the format and images that get people to click.
- KNOW what types of campaigns product the most profit
The end result is clarity on what subscribers want to receive, what's profitable for your business, and a strategy on what to focus on moving forward.
Let's say that you've sent out 1 million plus emails to subscribers that may or may not use your products.
If you analyze email marketing data, you'll be able to produce exceptional emails because you'll know what your subscribers want from your company.
It’s no surprise the companies that get this concept are a massive success.
Before you just randomly drop a ton of money into creating email templates, sending emails, and hoping people buy - work backwards from what already works.
Here's what you (or we) can do to conduct an email marketing data analysis:
- Look around to see what you have available
- Conduct an audit to generate new insight into your email marketing
- Stop RANDOMLY sending emails, and use your insight to guide your email marketing decisions
Recently a client of ours asked us to conduct an email marketing data analysis.
The client had sent over a million emails and wanted to take the guesswork out of email marketing.
The difference between our client and their competitors is that they work backwards from what they know works (as opposed to just randomly sending out a ton of emails and annoying their subscribers).
One of the most common things we see from potential clients is that they want us to start sending out emails and hope that things will work.
They usually don’t.
By just sending out emails without analysis, companies miss out on what people want AND ignore using their own data to find the answers.
There are several email marketing KPI's or key performance indicators.
The most basic email metrics that are important to track are:
- Conversion Rate
- Open Rate
- Click Rate
- Unsubscribe Rate
- Abuse Reports
- Bounce Rate
- Churn Rate
Of course, it's important to have benchmarks to compare these metrics to. We like to utilize MailChimp's industry data to determine if a client's metrics are above or below average.
How we do it
We audit and analyze your email marketing data to uncover key insights.
We incorporate email marketing data to produce exceptional emails.
We send data-driven email campaigns and report on results within 24-48 hours.
Fun Facts About Us
Years as a MailChimp Expert
MailChimp Projects Completed
Continents with Clients
We’re Forbes and HuffPost Contributors
What Our Clients Say
Markitors has grown our website from 0 visits to just over 60,000 monthly visits. Their digital marketing services are very effective in growing your brand online.
-Brian Mohr, Co-founder of Y Scouts
Our Founding Team
Markitors is a digital marketing startup located in the heart of Old Town Scottsdale. We connect small businesses with customers...and have a great time doing it. If you Google "digital marketing company," you'll find Markitors on the 1st page of search results. We know our stuff, and nothing makes us happier than moving small businesses forward.