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Financial companies and advisors have historically shied away from digital marketing. Some feared complicated compliance issues, while others were simply unaware of the power of a well-managed online marketing strategy.
These days, however, most financial services providers recognize the need to reach as many potential clients as possible — and that means incorporating digital marketing to their growth plans.
Search engine optimization (SEO) is the crux of any successful digital marketing strategy. SEO agencies have a number of services that are perfect for finance companies and meet all regulatory guidelines. These include:
- High-quality content that strengthens search engine rankings
- Digital PR and white hat backlinking
- Technical SEO
- Local SEO
- Monthly search performance reports
Keywords are vital to search engine optimization strategies. First, SEOs perform an in-depth audit to select strong keywords that would complement a content strategy. Then, they implement a tailored plan for each of these competitive keywords to improve clients’ rankings on search engine results pages (SERPs).
Financial keywords are some of the most sought-after SEO tools in the market today.
For example, financial advisors face stiff competition and high prices when it comes to pay-per-click advertising on Google in their sector. For the keyword “financial advisor near me,” for example, advisors are paying a whopping $25 per click for paid advertising. Worse, there is no guarantee that each click will convert into a lead.
That’s a lot of cash — and it is much the same for these additional examples of financial keywords:
- CFP (44,000 monthly searches)
- Financial planning (12,000 monthly searches)
- Financial planner (11,000 monthly searches)
- Financial advisor near me (10,000 monthly searches)
- Financial advisors near me (4,400 monthly searches)
- Best financial advisors near me (1,000 monthly searches)
Another example of a financial services sector that is highly competitive is payday lenders. The keyword “payday loan” has over 160,000 monthly searches in the U.S. alone. Payday lenders are all fighting for similar keywords like “payday loans near me,” which has around 35,000 monthly searches. That makes moving up SERPs difficult without the right financial content marketing help.
Depending on your type of financial services firm, local SEO will either be a key component of your strategy or an additional service.
For example, if you’re a financial advisor, the majority of your business is going to come from your local area. That means local SEO is the perfect tool for you.
Local SEO can help connect financial advisors with prospective customers by improving organic visibility on search engines. Services focus on improving three main factors for businesses: relevance, distance, and prominence.
Some example local services for financial institutions include:
- Securing local links and local citations
- Creating high quality SEO content
- Setting up a business profile (ex. Google My Business page) and fixing inaccuracies
- Uploading business profiles to directory listings
- Optimizing landing pages, page title tags, meta descriptions, and more
If all these sound complicated, don’t worry. We understand that as a financial advisor you have SEC rules to worry about.
We know that as a registered financial advisor or certified financial planner you are not allowed to republish or respond to any online reviews. You can be confident that all our SEO services are in compliance with the SEC Rule Section 206(4) of the Investment Advisers Act of 1940.
Compliance aside, local SEO works — and that’s a fact. According to a survey by Bright, it works so well that it even “drives more clicks and calls than any other marketing channel.” Still, local SEO isn’t the only perfect tool for every financial services business. For example, many private lenders get a majority of their business from outside their local area. That means they aren’t getting a lot of phone calls from local searches and local SEO just isn’t as vital to their success.
SEO is a central catalyst for any digital marketing strategy. It helps build a stable and lasting organic presence. While PPC advertising is a great marketing tool, it does have some drawbacks, at least for some financial services sectors.
For example, financial advisors fight over some of the most expensive PPC advertising keywords around.
Just take a look at some of these stats from the SEO keyword research tool, Ahrefs:
- “Financial advisor”: $20.00 per click with 15% of clicks on paid ads
- “Financial advisor near me’: $25.00 per click with 18% of clicks on paid ads
- “Financial planning”: $20.00 per click with only 7% of clicks on paid ads
It’s not just financial advisors who are fighting for expensive and competitive keywords either. Much of the financial services industry faces stiff competition.
Private lenders for small businesses, for example, pay an incredible $45.00 per click to advertise under the “small business loans” keyword. Although in that case, at least 31% of traffic is clicking on paid ads.
Still, to put it simply, pay-per-click advertising is expensive and, as you can see above, the majority of traffic still doesn’t click on paid ads. That illustrates the value of having a position in organic search results if you want consistent traffic.
SEO based on financial keywords can help build your position in SERPs and reduce your pay-per-click budget along the way.
You’re in the financial services industry. Whether you’re a private lender, a Financial Advisor (FA), or Certified Financial Planner (CFP), that means you think in returns. As an SEO agency for finance companies, we understand that.
That’s why we put together this in-depth look at how to calculate the ROI of an SEO investment.
When you have an enhanced organic presence of over 50,000 per month, like some of our clients do, it’s amazing to see how quickly the returns roll in.
Beyond that, SEO can help cut costs by reducing your PPC spend. As organic traffic builds, spending on those pricey PPC ads for financial keywords can become a thing of the past. The right financial content marketing strategy can create sustained growth for your brand.
While we don’t do website development, we can definitely help optimize your website to increase traffic and strengthen your online presence.
Technical SEO is a vital component of our finance SEO strategy. The fact is, these days, websites need to be mobile friendly, fast, and reliable. Slow websites that are difficult to navigate quickly lose traffic and all your efforts will go to waste.
By optimizing content, title tags, meta descriptions, photos, videos, and more, our technical SEO services can keep your website running how it should.
Yes, backlinking is important to increase organic online traffic for every type of business. Having a strong backlink profile that is full of authoritative and relevant links can boost sites up SERPs in no time.
Financial companies will need an SEO agency that can deliver more than just backlinks, though. The best SEO agencies offer digital PR services that focus on building brand awareness and reputation. That way you can build relationships with the local community and bring in a potential customer the right way.
Backlinking is an integral part of any holistic SEO strategy, and it will definitely help increase your website traffic.
SEO for finance companies typically cost anywhere between $1500 and $2500 per month. That comes with an SEO content plan, backlinking and digital PR strategy, technical SEO, monthly reports, and much more.
For anybody in the financial industry, trust is paramount. Financial advisers, banks, and institutions should view SEO as a means to connect with their audience and to ensure that their prospective customers find a reliable and trustworthy path toward them. It’s not simply throwing in a bunch of keywords together and hoping for the best.
Given that Google’s search algorithm is anchored strongly on expertise, authoritativeness, and trust (E-A-T), the right search-intent driven SEO content strategy and airtight technical SEO structure will ensure that your market accesses only high-quality pages that contain the best answers to their questions.
The best SEO resources to help your finance website are those that enable you to see where your strengths and gaps are. Keyword research tools like SEMRush and Ahrefs are useful tools to see what your target market is searching for online (and whether or not you have these pages), while performance metrics from Google Search Console and Google Analytics show you which of your pages are getting traffic and which need optimization solutions to rank.
However, when it comes to driving your financial website’s content and SEO strategy, it’s best to leave the work to the pros. A successful SEO plan can create lasting results for your company, which later adds to your online credibility and authority. An agency that specializes in SEO finance is a solid step toward making a real mark in the financial services industry.
We have a free SEO audit that combines 70+ of the top audit review tools on the market. Some of the most well known include:
- Google Analytics
- Google Search Console
- Screaming Frog
Our audit will tell you if you have pages that are missing elements like ALT tags, page titles, and meta descriptions. This report will help you understand how you are doing in terms of strong keywords vs. what your competitors are doing. And that’s just the beginning. If you want to find out more, try it yourself.
FINANCIAL SERVICES SEO AUDIT
AUDIT YOUR FINANCIAL SERVICES WEBSITE TO LEARN HOW TO INCREASE YOUR ORGANIC SEARCH TRAFFIC.
SEO FOR FINANCIAL SERVICES
SEO content to build relationships with new clients.
Backlinking that boosts your prominence the right way.
On-Page optimizations for financial websites.
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FINANCIAL SERVICES SEO CASE STUDIES
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FINANCIAL SERVICES MARKETING ARTICLES
FINANCIAL SERVICES SEO EXPERTS
If you Google the term “small business SEO,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our SEO agency in a sustainable and predictable way through search engine optimization. We do the same for small businesses, and for financial services companies like you.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.