Financial advisors and others in the financial services industry have historically shied away from digital marketing. Some feared compliance issues, while others were simply unaware of the power of a well managed digital marketing campaign.
These days though, most financial services professionals recognize they need to reach as many potential clients as possible—and that means digital marketing.
Search engine optimization (SEO) is the crux of any successful digital marketing strategy. SEO agencies have a number of services that are perfect for financial services companies and meet all regulatory requirements. These include:
- High-quality SEO Content
- Digital PR and White Hat Backlinking
- Technical SEO
- Local SEO
- Monthly Reports
Keywords are vital to search engine optimization strategies. First, SEOs do an in-depth SEO audit to select appropriate keywords. Then they implement a tailored strategy for each keyword to improve clients ranking on search engine results pages (SERPs).
Financial services keywords are some of the most sought after on the market.
For example, financial advisors have stiff competition and high prices when it comes to pay-per-click advertising on Google in their sector. For the keyword “financial advisor near me”, financial advisors are paying a whopping $25.00 per click for paid advertising. And, there is no guarantee that each click will convert into a lead.
That’s a lot of cash. And it is much the same for these additional example keywords for financial advisors:
- CFP (44,000 monthly searches)
- Financial planning (12,000 monthly searches)
- Financial planner (11,000 monthly searches)
- Financial advisor near me (10,000 monthly searches)
- Financial advisors near me (4,400 monthly searches)
- Best financial advisors near me (1,000 monthly searches)
Another example of a financial services sector that is highly competitive is payday lenders. The keyword “payday loan” has over 160,000 monthly searches in the U.S. alone. Payday lenders are all fighting for similar keywords like “payday loans near me” which has 35,000 monthly searches, that makes moving up SERPs difficult—without the right help.
Depending on your type of financial services business, local SEO will either be a key component of your strategy, or an additional service.
For example, if you’re a financial advisor the majority of your business is going to come from your local area. That means local SEO is the perfect tool for you.
Local SEO can help connect financial advisors with local clients by improving visibility on search engines. Services focus on improving three main factors for businesses: relevance, distance, and prominence.
Some example services include:
- Securing local links and local citations.
- Creating high quality SEO content.
- Setting up business profile and fix inaccuracies.
- Uploading business profiles to online directories.
- Optimizing landing pages, page title tags, meta descriptions, and more.
And don’t worry. We understand that as a financial advisor you have SEC rules to worry about.
We know that as a registered financial advisor or certified financial planner you are not allowed to republish or respond to any reviews. You can be confident that all our SEO services are in compliance with the SEC Rule Section 206(4) of the Investment Advisers Act of 1940.
Compliance aside, the fact is local SEO works. According to a recent survey by Bright, it works so well it even, “drives more clicks and calls than any other marketing channel.”
Still, local SEO isn’t the perfect tool for every financial services business. For example, many private lenders get a majority of their business from outside their local area. That means they aren’t getting a lot of phone calls from local searches and local SEO just isn’t as vital to their success.
SEO is a central catalyst for any digital marketing strategy. It helps build stable, lasting organic traffic. While PPC advertising is a great marketing tool, it does have some drawbacks—at least for some financial services sectors.
For example, financial advisors fight over some of the most expensive PPC advertising keywords around.
Just take a look at some of these stats from the SEO keyword research tool, Ahrefs:
- “Financial advisor”: $20.00 per click with 15% of clicks on paid ads.
- “Financial advisor near me’: $25.00 per click with 18% of clicks on paid ads.
- “Financial planning”: $20.00 per click with only 7% of clicks on paid ads.
It’s not just financial advisors who are fighting for expensive keywords either. Much of the financial services industry faces stiff competition.
Private lenders for small businesses for example, pay an incredible $45.00 per click to advertise under the “small business loans” keyword. Although in that case, at least 31% of traffic is clicking on paid ads.
Still, to put it simply, pay-per-click advertising is expensive. And as you can see above, the majority of traffic still doesn’t click on paid ads. That illustrates the value of having a position in organic search results if you want consistent traffic.
SEO for the financial industry can help build your position in SERPs and reduce your pay-per-click budget along the way.
You’re in the financial services industry. Whether you’re a private lender, a Financial Advisor (FA), or Certified Financial Planner (CFP), that means you think in returns. As an SEO agency for financial advisors, we understand that.
That’s why we put together this in-depth look at how to calculate the ROI of an SEO investment.
When you have enhanced organic website traffic of over 50,000 per month, like some of our clients have, it’s amazing to see how quickly the returns roll in.
Beyond that, SEO can help cut costs by reducing your PPC spend. As organic traffic builds, spending on those expensive PPC ads for financial advisor keywords can become a thing of the past.
While we don’t do website development, we can definitely help optimize your website to increase traffic.
Technical SEO is a vital component of our financial services SEO strategy. The fact is, these days websites need to be mobile friendly, fast, and reliable. If they aren’t, they quickly lose traffic and all your efforts go to waste.
By optimizing content, title tags, meta descriptions, photos, videos, and more, our technical SEO services can keep your website running how it should.
Yes, backlinking is important to increase organic traffic for every type of business. Having a strong backlink profile, full of authoritative, relevant links, can boost sites up SERPs in no time.
Financial services companies will need an SEO agency that can deliver more than just backlinks though. The best SEO agencies offer digital PR services that focus on building brand awareness and reputation. That way you can build relationships with the local community and bring in customers or clients the right way.
Still, backlinking remains an integral part of any holistic SEO strategy. And it will definitely help increase your website traffic.
SEO services for financial services companies should cost anywhere between $1500 and $2500 per month. That comes with SEO content, backlinking and digital PR, technical SEO, monthly reports and much more.
Social media is a great way for financial advisors to humanize their brand and connect with customers. It can be used to build brand awareness, increase website exposure, forge relationships and so much more.
However, as a SEO company for financial services, we believe our efforts are best focused on SEO so we no longer offer social media services.
We have a free SEO audit that combines 70+ of the top audit review tools on the market. Some of the most well known include:
- Google Analytics
- Google Search Console
- Screaming Frog
Our audit will tell you if you have pages that are missing elements like ALT tags, page titles, meta descriptions. It will help you understand how you are doing in pertinent keywords vs. competitors. And that’s just the beginning. If you want to find out more, try it yourself.
Here’s our Free SEO audit.
Financial Services SEO Audit
Audit your financial services website to learn how to increase your organic search traffic.
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
Financial Services SEO Experts
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for financial services companies like you.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.