Search engine optimization is the process of increasing a website’s organic search traffic by improving visibility on search engines.
For hospitality businesses, in particular, SEO focuses on local search results that drive reliable bookings and conversion optimization on your website to turn visitors into customers.
Simply put, SEO brings customers to you directly through your website.
Contact us or give us a call at (480) 550-6336 for more information.
SEO services help hotels increase bookings by improving their online presence.
Direct bookings from hotel websites are on the rise. In fact, in 2019 over 48% of hotels were booked directly through hotel websites.
That means if your website isn’t up-to-date and visible in search engines, you’re losing business to other hotels or bookings on third party websites. SEO can help improve your website, increase bookings, and build brand awareness.
If that sounds like something you might be interested in, give us a call at (480) 550-6336, we’d be happy to give you more information.
Hoteliers will require our full suite of SEO services to build their brand and increase booking. That includes the following plus our consistent, caring customer service:
Our high-quality, keyword-research-backed SEO content will drive organic traffic to your website.
Our digital PR services create high-quality articles, quotes, and more that we post on partner sites to improve your backlink profile, increase brand awareness, and bring in more bookings.
Our local SEO services help increase your website’s visibility for local searches on Google Local and Google Maps—the hotspots for hotel searches.
With technical SEO we can optimize your site speed, mobile layout, user experience, and more to keep your site running smoothly so you never lose a booking because of technical issues.
As a small business ourselves, we know just how busy small business owners can be. That’s why we offer monthly reporting services that track key performance indicators (KPIs) so you can sit back and relax knowing SEO is working for you.
Local SEO works to improve your website’s visibility for local searches and on Google Maps.
This is done by optimizing the three factors that Google says affect local search traffic: distance, prominence, and relevance.
From managing your Google My Business profile to link building in local publications that build brand awareness, local SEO has a variety of strategies that all help do one thing—increase your hotel’s bookings.
If you want to appear in Hotel Results Boxes on Google, you’ll need our local SEO services. Only the most prominent, relevant businesses will show up in Hotel Results Boxes.
With local SEO we can help make your business both prominent and relevant in Google Local search results and on Google Maps. That means more traffic without you ever having to lift a finger.
Yes, you can control what snippets appear in the Answer Box on Google, but only by creating quality content that specifically answers common queries.
If you have content that adds value to Google’s platform with unique graphics, visuals, or charts and your site is optimized for search engines, you can appear in answer boxes for common questions.
These answer boxes are a great way to bring in customers and position yourself as an expert in your field.
Meta descriptions and titles are the snippets that appear in search engines when a page on your site appears in the results. Although this is the first contact point that visitors have to your website, metadata is often overlooked by businesses.
Don’t underestimate the importance of a well-optimized meta description and title! They largely influence whether someone will click on to your site or continue scrolling to a competitor.
Optimized metadata involves keyword research, understanding search intent, and writing within an allowed character length. Currently, Google will show approximately 60 characters in a title. So, if you write all your important information past that, no one will see it.
Metadata helps customers find the right webpage for their search query. Therefore, ignoring this small detail could cost you a lot of traffic.
At Markitors, we kick off every new client with an in-depth meta audit to set a solid SEO foundation for every important page on your site.
We believe in transparency in pricing when it comes to SEO. After all, it’s your return on investment that matters. You can expect SEO services for the hospitality industry to cost between $1500 and $2500 a month.
SEO takes time. In fact, according to Google, it takes anywhere from four to twelve months. It all depends on a number of factors including, but not limited to:
- Keyword Research. Are you ranking for any keywords at the moment? Are the keywords you want to rank for highly competitive?
- Your Site’s Content. Do you have a blog? Are your pictures the right size, quality, etc.?
- Link Building. Do you already have a lot of inbound links? Or will you need to start from the beginning with a link building strategy?
- Your Site’s Platform. Do you use WordPress? Or are you using Wix or Squarespace? Each of these site platforms has different strengths and weaknesses when it comes to SEO.
The hospitality industry has some of the most fought over keywords around. That’s especially true for general keywords that all the big hotels and hotel booking sites (think Expedia) covet.
All this competition can make it hard for smaller businesses to rank for general keywords in the hospitality industry. Still, SEO won’t work unless you start competing with the big boys.
Some popular keyword search queries include:
- “Hotels near me” (770,000 monthly searches)
- “Hotel near me” (116,000 monthly searches)
- “Cheap hotels” (122,000 monthly searches)
That being said, the competition for general keywords is one of the reasons why we focus on ranking for both general keywords and more specific long-tail keywords that are less fought over.
These specific long-tail keywords often have higher ‘commercial intent’ which means the person searching that term is really looking to book a room.
Specific, long-tail keywords include:
- “Pet-friendly hotels near me” (32,000 monthly searches)
- “Extended-stay hotels near me” (11,000 monthly searches)
- “Hotel deals in Phoenix” (2,200 monthly searches)
Whether it’s general keywords or specific, long-tail keywords, what matters is that you have a consistent SEO strategy for increasing organic website traffic. And that’s what we do here at Markitors. Feel free to contact us for more information.
Hospitality industry keywords are some of the most expensive on the market. That’s because when you are attempting to buy PPC ads for hospitality keywords you are competing against TripAdvisor and OTAs (Online Travel Agencies).
These are experts in their field, but more than that they have deep pockets and are simply willing to pay more than smaller hospitality businesses.
We have so many tactics for building backlinks for our clients. For example, we often use guest posts on partner sites to build your site’s authority. We also post community panels featuring client quotes on sites like SHRM, where experts in their field share industry advice.
No matter how we build backlinks, at the end of the day, we understand that what matters to our clients is that their inbound links are authoritative, relevant to the industry, and lead to increased brand awareness and bookings.
SEO for hotels can be a time-consuming process. That’s because of significant competition as well as high mobile and local search volume. If you want to get started on SEO for your hospitality business, here are a few tips to get you started:
- Mobile Devices. Optimize web pages for smartphones to improve conversion rates from search traffic.
- Internal Links. Build authority to your most important pages while improving user experience on your hotel website.
- Homepage. Use keyword research to optimize the homepage title tag and meta description to increase click-through-rates from SERPs (search engine result pages).
- Site Speed. Reduce file sizes of images and make sure all plugins are up to date so searchers don't have to wait long to book a room.
According to new data from the Search Engine Journal, some 60% of travelers use search engines like Google to find their vacation destinations, flights, and hotels. That means local results on Google Maps and Google Local’s hotel results box really matter for hotels, and SEO is the only way to improve your search results in these coveted spots.
To us, having the ability to make a big impact on our clients’ businesses with our services is definitely exciting.
One of the main reasons why SEO is the best marketing strategy for hotels is because SEO focuses on return on investment (ROI).
Where PPC advertising, email marketing, and other marketing strategies focus on getting as many new bookings as possible, even if you aren’t making money on those bookings, SEO is all about the Benjamins.
On top of that, the sheer volume of bookings that come from local searches in Google these days means SEO services are a must for any hospitality company looking to compete.
One great way to get started with SEO for your hotel website is to add Google Analytics. Hopefully, you can do it by yourself, but if not you can always ask a webmaster.
Activating SEO tools like Google Analytics and Google Search Console to measure the impact of your online presence is vital if you want to increase website traffic, but it’s really just step one. After that, you’ll need to develop quality SEO content, build a strong backlink profile, fix any errors or inconsistencies in the technical aspects of your site, and much more.
All this usually takes a dedicated team working full-time, so don’t be afraid to contact us or give us a call at (480) 550-6336. We’d be more than happy to help you get started with search engine optimization.
Hospitality SEO Audit
Audit your hospitality website to learn how to increase your online bookings.
Hospitality SEO Services
Local SEO content to bring in online bookings.
Link building to boost authority and brand awareness.
On-Page and off-page optimizations to your hospitality website.
SEO Case Studies
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How a boutique hotel increased revenue by:
- Achieving first page Google search results for 200+ keywords
- 10x growth in organic search visits within one year
- Generating record monthly revenue and sales through online and over the phone bookings
Hospitality Marketing Articles
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
Hospitality SEO Experts
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for hospitality companies like yours.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.