So, you’re excited about launching your business’ website, but curious about how long it takes for Google to crawl a site? Don’t worry, because we reached out to the best in the business to ask them their personal experiences and observations about Google site crawling.
Here are the top 9 things industry thought-leaders believe impact the time it takes for Google to crawl your site:
- Monitor Your Progress With Indexing Reports and Tools
- Keep SEO in Mind
- Check Your Crawl Budget
- Consider Your Website Popularity and Design
- Update Your Site and Add New Content Regularly
- Submit a Sitemap in Google Search Console
- Optimize Your Site With the Right SEO Strategies
- Use Some General Guidelines
- Make Your Site Google-Friendly
Monitor Your Progress With Indexing Reports and Tools
According to Google, crawling can take anywhere from a few days to a few weeks. Being patient and monitoring your progress using either the Index Status report or the URL Inspection tool is the best way forward. Requesting a crawl does not guarantee that inclusion in search results will happen instantly or even at all. Their systems prioritize the fast inclusion of high-quality, useful content.
Amit Raj, The Links Guy
Keep SEO in Mind
When it comes to Google crawling a site, the timeframe can vary widely and depends on many factors. According to Google, a site may be crawled in a few days, but it can also take up to several weeks for new pages to be crawled and indexed. While there is no single guaranteed method to ensure a site is crawled quickly, following the best practices outlined by Google and always keeping SEO in mind are both great ways to encourage Google to crawl a site in a timely manner.
Ravi Rouvier, Markitors
Check Your Crawl Budget
Your site, to be indexed by Google, needs to first be crawled. How long that process takes is completely dependent on your crawl budget, or the number of pages Google can crawl on your website within a certain amount of time. Things such as having backlinks to other websites along with creating a webmaster account can set up multiple different routes for crawlers to find your site, shortening the amount of time it would take for these crawlers to find your site.
Your crawl budget depends on two factors: how often your site can be crawled with no issues and the crawl demand for your site. You want a search engine like Google to find, with no issues, and understand your pages as quickly as possible so that they are indexed, and if your crawl budget is wasted on parts of your site that have no meaning, crawlers won’t be able to crawl the site efficiently.
Connor MacDonald, The Ridge Wallet
Consider Your Website Popularity and Design
A website’s popularity and design format are all elements of how long it will take Google to crawl a website. It’s my understanding that in general, Googlebot will index a new website between four days and four weeks. However, this is a little guesswork and some users have claimed to be indexed in less than a day.
Saskia Ketz, Mojomox
Update Your Site and Add New Content Regularly
It depends on how frequently the site is updated and how much new content is added. Generally, Google will crawl a site a few times a day, and it will do so more frequently if you submit updated links in the Google Search Console.
Matthew Ramirez, Paraphrase
Submit a Sitemap in Google Search Console
Assuming a website is crawlable and indexable, Google usually takes 3-4 days to a couple of weeks. Having a sitemap file submitted in Google Search Console usually helps making the process faster, but that doesn’t mean it will be crawled for certain. Otherwise, having a healthy and highly ranked website is probably your best shot at having subpages indexed fast, though that in itself is a whole other task and can take a long time.
If you are worried that Google will never index your webpage, you can use the URL Inspection tool to try and speed up that process.
Natalia Brzezinska, PhotoAiD
Optimize Your Site With the Right SEO Strategies
The length of Google crawling a site and its crawl rate is completely dependent on the optimization of the site. If the site has great optimization and the right keywords, SEO, and even domain name, then Google is able to crawl a site within seconds. If everything is out of order or even if there is duplicate content, then Google and other search engines will crawl a site much slower.
Michael Jankie, Natural Patch
Use Some General Guidelines
Every website is different, but you can use some general guidelines to estimate how long it will take for Google to crawl your site. The first and most important thing to consider is the size of your site. If you have a site with 1,000 pages or less, you can expect Googlebot to crawl it in a few days.
Of course, even this depends on a few factors. For example, if you only have one or two other sites linking to yours and they don’t link very often, Googlebot won’t visit nearly as often as it would if you had dozens of other sites linking to yours. It is because Google uses the number of links from external sites as a signal in determining how often it should crawl your site.
Another factor influencing how quickly Google crawls your site is how fast your server responds when crawled. If your server takes too long to respond or if it times out altogether, Googlebot will skip over that page and move on to the next page in its queue.
Muskan Rai, Web Hosting Advices
Make Your Site Google-Friendly
Google algorithms are malleable, thus making it inexact science when it comes to its crawl process, meaning that it could be as little as four days and as much as six months before it takes place. However, there are techniques that can expedite the process, and that any small business wishing to get noticed should implement.
Items such as slow server speed, too much use of URLs, and even errors within the content of your website, can slow the crawl process. By looking for ways to improve download speed, making sure you include keywords and phrases, and removing unnecessary graphics, you can make certain your website uploads quickly and that it is a Google-friendly site in which the algorithms can pick up your content, thus ensuring Google will crawl it sooner.
Zach Letter, Wonder Works