How To Use Google Display Network: 11 Best Tips

November 10, 2018
Posted in PPC Audit
November 10, 2018 Eric Mullenaux

11 Tips on How to Use Google Display Network for the Best Results

Learning how to use Google Display Network the right way can help you get better returns. With the right Google Display network tips, you can start maximizing your conversion rates. You ultimately increase the number of leads and the amount of revenue you get from your marketing investment.

The Best Tips for How to Use Google Display Network

The Google Display Network is known for being one of the largest advertising networks online. Run by Google, this platform allows you to advertise across top websites. Google partners with different websites, so you are able to place your ads on these sites and attract customers.

1. Start Targeting

The first step is to understand how targeting works. You are able to target your ads based on search terms, the specific website and more. Before you invest in advertising, figure out the types of audiences or interests that will actually work best for your business.

2. Remarketing Ads

This type of ad targets people who have already visited your site. After someone visits your site, your advertisement appears on the next website they go to. This helps to bring potential customers back to your page. (Learn more about Facebook retargeting too)

3. Exclude Off-Topic Websites

You can also choose the sites that you do not want to appear on. If you notice that a site is not working well for your ads, exclude it. There is no reason to waste money on a site that is not helping you reach out to new clients.

4. Manual Targeting

You know your business better than anyone else. Some site owners choose automatic targeting because it is simple, but manual targeting allows you to hone your marketing approach. You need the right targeting technique to get a good conversion rate.

5. Go for Similar Audiences

Another one of the best Google Display Network tips is to use the similar audience feature. If you have noticed that one audience is doing well, create another similar audience. This helps you get conversions from the right people.

6. Utilize Display Select Keyword Targeting

The Google Display Network chooses placements based on the keyword intent. When someone searches for something related to a certain page, they serve an ad that is related to that keyword. This helps you find viewers who are already interested in that keyword.

7. Make a Visually Appealing Ad

If you ad does not attract someone’s attention, then you are wasting money. You need a visually appealing ad if you want to get the viewer’s interest. If you are not getting the right click-through and conversion rates for your ad, quit using them and design a new ad that works better.

8. Adjust for the Right Time of Day

If you are running your ads constantly, you are probably wasting your money. When you run a business that targets clients in a certain country, your nighttime ads are seen by people in other, unnecessary places. Most likely, this is a waste of money for your company. Your ad budget is better spent on targeting the time of day when your customers are actually online.

9. Do Search Ads

If you want to get the most out of your budget, do Google Search ads as well. It generally works best to start with Google Search ads before moving on to Google Display Network ads. Both techniques work really well together, and Google Search ads tend to have a better direct return.

10. Consider Gmail Sponsored Promotions

Gmail Sponsored Promotions can do surprisingly well. Few people are using this option, so there is minimal competition. For this technique to work, you need to have an excellent landing page on Gmail and a catchy call to action.

11. Utilize the Contextual Targeting Tool

This tool is designed to help you pull relevant, similar keywords from your ad’s keywords and use them for future ad placements. Through the right digital marketing technique, you can target the right audience for your business and get prospective customers into your sales funnel.

Through the right digital marketing technique, you can target the right audience for your business. You can reach out to prospective leads and get new customers into your sales funnel. By using the right Google Display Network tips, you can maximize the return you get for your marketing budget.

Eric Mullenaux

Eric Mullenaux is a Digital Marketing Manager at Markitors, a digital marketing company that connects small businesses with customers...and has a good time doing it.