SEO is the process of increasing a website’s organic traffic by moving them up search engine results pages (SERPs). That may sound more confusing than it really is.
When you type something into Google, say ‘industrial recycling near me’, you’ll land on a search engine results page or SERP. The top few listings on that SERP will be paid ads.
However, a majority of traffic skips right by those in favor of the unsponsored links below. Visitors that come to your site from those unsponsored links are considered organic traffic.
So, what’s organic traffic? Organic traffic is just visitors that come to your site from links that aren’t paid advertisements.
While SEO may sound complicated, at the end of the day it’s all about increasing your website traffic. And that boosts revenue—without paying for ads.
Search engine optimization services not only boost you up search engine results pages, which increases lead generation, they also build brand authority and reputation with quality content.
And that’s just the start. From optimizing your website to increasing your connections within the industry, SEO services can help industrial companies in a myriad of ways.
For example, do you have landing pages for all your services? Is your user experience optimized? Are your page title tags, H1 tags, meta descriptions, URLs and more optimized for search engines?
If you answered, no to any one of these, then SEO services can help your business.
Before you get started with search engine optimization services, try our free SEO audit. It analyzes all the most important aspects of a company’s organic website traffic. That way you can get a better idea of how we can help your business specifically.
If you decide to sign on, our SEO services come with all the following along with consistent, responsive customer service:
- Local SEO
- SEO Content
- Digital PR
- Technical SEO
- Monthly Reports
To find out more, please contact us, or give us a call at (480) 550-6336.
Some shady SEO companies on the internet like to hide their pricing. We don’t do that here. We know you need to be price conscious if you want to make your business work. That means transparency is key.
That’s why we have no problem saying, for our full suite of SEO services for industrial companies it will usually cost anywhere from $1500 to $2500 a month.
No matter what industry you’re in, SEO doesn’t happen overnight. It takes time to create quality, informative content for your website. It takes time to optimize on-page and off-page SEO. And it takes time to build brand awareness with a digital PR strategy.
Even Google has stated it will take anywhere from four months to a year for SEO services to take full effect. So be patient with SEO services, and the results will come.
While search terms in many industries can be general, for industrial and manufacturing companies things are a little different. When people are looking for industrial services, they often search for specific keywords.
As an SEO agency for industrial and manufacturing companies we know how important it is for the industrial sector to focus on specific keywords. For example, we’ve performed services for companies who specialize in pipeline pigging, a process of cleaning industrial pipes for large oil & gas or utility companies.
For them we would make a strategy for specific keywords related to their services and their business area, like “pipeline pigging” or “pipeline pigging + CITY NAME”.
We’ve also been able to work with industrial recycling companies. For this sector we target keywords like "manufacturing recycling company in phoenix" and more.
When it comes to a keyword strategy for industrial companies, the more industry specific, the better. That is, if you want to get clients rolling in.
That’s not to say we won’t try and rank your website for keywords with a lot of search volume. We certainly want to do that too.
Here are some more general keyword examples:
- “OEM” (103,000 monthly searches)
- “Manufacturing” (45,000 monthly searches)
- “Manufacturer” (35,000 monthly searches)
- “Industrial Supply” (7,200 monthly searches)
At the end of the day though, the majority of customers for industrial companies are looking for specific keywords. And that means we need to get specific, too.
Industrial and manufacturing keywords are actually some of the least expensive PPC keywords around. However, that’s only because paid ads for manufacturing have very low click rates.
Don’t believe me?
For the keyword “manufacturing” only 2% of total traffic went to paid ads. For “OEM” or original equipment manufacturer, the most common keywords in the industry, only 5% of total traffic is going to paid ads.
So even if you only spend $4.00 per click for “OEM” or $5.00 for “manufacturing” the return on investment just doesn’t make sense. With SEO your inbound leads will surpass costs after only a few new sales. After the initial investment, leads will keep coming through the same pages without having to continuously pay. That’s why we believe SEO is the way to go for industrial businesses.
SEO is great for industrial companies, because industrial companies get their business from very specific keywords. That means as an SEO company we can put together a targeted content strategy that has a high rate of return for our customers.
Then, backed by brand building from digital PR, optimization from technical SEO, and a local search boost from Local SEO, your business will thrive.
Local SEO is vital for any industrial marketing strategy. That’s because the majority of industrial businesses’ clients come from their geographic area.
At Markitors, we focus on improving the three factors that google says help improve local search results: distance, prominence, and relevance.
There are many methods we can use to build backlinks for an industrial SEO strategy. Some of the most effective are press releases and guest posts in industrial business journals.
This is because these target the right audience for your services. However, from mom and pop bloggers to articles in Forbes, we have tried it all when it comes to backlinking.
No matter how it’s done, our backlinking services help boost your website up search engine results pages by improving the quality and quantity of your backlink profile. And that means more customers contacting you.
We have an easy six-step process to get started with SEO.
- First, you’ll schedule an initial 15-minute consultation.
- If we're a mutual good fit, we'll send you a proposal and schedule a 30-minute follow up call.
- After our proposal presentation and working out a contract, we'll seal the deal.
- We will schedule our kick-off call a week from our agreement.
- During that week we will get access to everything we need.
- Then, we start with a 30-minute call introducing you to our team, learning more about your business, and walking you through our initial timeline.
If SEO sounds like something you’d be interested in, contact us to schedule your 15-minute initial consultation today!
SEO Audit for Industrial Companies
Audit your industrial website to learn how to increase lead generation online.
SEO Services For Industrial Companies
Local SEO content to increase your website’s visibility to local customers.
Digital PR to build brand awareness and backlinking to boost your site up SERPs.
On-Page optimizations to your industrial services or manufacturing website.
Industrial SEO Case Study
How To Get Commercial Customers
How an industrial recycling company increased organic search traffic through content to generate a sustainable flow of inbound leads from commercial customers.
- 3x year over year growth with organic search traffic based on blog post creation and SEO optimization of WordPress website
- First page Google search results for “industrial recycling services” + “recycling companies in arizona”
- Average of 5 new customer inquiries
Marketing Articles For Industrial Companies
What Do The Best SEO Companies Do?
From SEO strategies to white hat backlinks, here’s what the best SEO firms do each month for industrial companies.
How To Increase Sales With SEO Services
Quick tips for industrial companies to boost their bottom line with digital marketing.
I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
SEO Experts For Industrial Companies
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for industrial businesses like yours.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.