In real estate, it’s all about location, location, location. Or is it? While finding the perfect property in the perfect spot is still important, these days, real estate agents need to do more to stand out from the competition. One way to do this is through effective real estate advertising.
Google and Facebook are two of the most popular platforms for real estate ads. By targeting a specific audience and using relevant keywords, real estate agents can ensure that their ads are seen by people who are actually interested in buying or selling property.
When it comes to real estate ads, it’s important to focus on creating an ad that is eye-catching and informative. A well-designed ad will grab attention and make potential customers want to learn more about what you have to offer.
5 Best Real Estate Ad Examples
If you’re looking for some inspiration to share with your real estate group, we’ve compiled a list of five impactful real estate ads from Google and Facebook. These ads showcase creative design, effective use of keywords, and a strong focus on customer service.
Take a look at these Google and Facebook advertising ideas and see what your team can learn from these example real estate ads!
1. Google Ad: “We Sell Houses Fast”
This ad by We Buy Ugly Houses is simple but effective. It immediately grabs attention with the bold headline and promises to help customers sell their houses fast. The ad also includes a relevant keyword (sell my house fast) and a call to action (learn more).
By keeping the design of the ad clean and straightforward, you are able to deliver the message clearly and effectively.
2. Facebook Ad: “Buy or Sell With Us & Get $1,000 Cashback!”
This ad offers an incentive to customers who use their services to buy or sell a home. The $1,000 cashback offer is sure to grab attention, and the ad also includes relevant keywords (buy a home, sell a home) and a call to action (learn more).
The use of homey colors and images makes this ad stand out, and the clear offer is sure to appeal to customers who are looking to buy or sell a property.
3. Google Ad: “Want to Sell Your Home for CASH Fast? We Want To Buy It!”
This ad is similar to the first one, but it includes a few additional elements that make it even more effective. In addition to the bold headline and promise to help customers sell their houses for cash and fast.
By adding an image and a call to action, We Buy Ugly Houses is able to provide even more information to potential customers — plus a promise of a free, no-obligation offer. The image also helps the ad stand out, making it more likely to be seen and clicked on.
4. Facebook Ad: “Thinking of Selling Your Home? I/We Can Help!”
This ad is designed to appeal to customers who are thinking about selling their home. The headline asks a question that many people will have (thinking of selling your home?).
The use of colors and images makes this ad eye-catching, and the clear offer is sure to appeal to customers who are considering selling their property.
5. Google Ad: “Agents That Sell Fast”
This ad offers customers access to a group of real estate specialists who can sell their homes fast. The short timeframe is sure to grab attention, and the ad implies that the customer will be working with a team of high-performance professionals.
These are just a few examples of effective real estate ads. By using relevant keywords and including a call to action, you can create an ad that will help you sell your home quickly and easily.
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Unique Ways To Create Unforgettable Real Estate Ads For Facebook
Because visuals and customer experience are critical for Facebook ads to get noticed, real estate professionals should consider using video and images that are high quality, creative, and tell a story.
When it comes to real estate Facebook ads, think outside the box to create ads that will stand out from the competition. Some ideas for unique real estate Facebook ads include:
- Using a video tour of the property as the ad image
- Using creative visuals and graphics to highlight the key features of the property
- Using a collage of images to show different aspects of the property
- Using an animated image to bring the property to life
- Using a close-up image of the property address to make it easy for customers to find
By using unique and creative visuals, real estate professionals can create Facebook ads that are unforgettable and sure to grab attention.
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Ads for Real Estate: Google Ads vs Facebook Ads
When it comes to advertising for real estate, both Google and Facebook have a lot to offer. Google Ads are typically more expensive, but they can reach a larger audience. Facebook Ads are less expensive, but they tend to be more targeted.
If you’re looking to reach as many people as possible, then Google Ads are the way to go. However, you have to be very picky about the words you use because the ads are shorter and are typically presented without any images and embellishments.
If you’re looking to target a specific audience, then Facebook Ads may be a better option. With Facebook, you will need to have good audio and/or visual presentation to catch your market’s attention before they would bother to read your text (which you should also prepare for).
No matter which platform you choose, make sure your ads are well-designed and include relevant keywords and a call to action. By following these tips, you can create ads that will reach your target audience and achieve your marketing goals.
Markitors (powered by Elevato) is a digital marketing agency that specializes in small business SEO and digital PR, real estate included. We can help you create and implement an effective real estate advertising strategy that will help you reach your target audience and achieve your marketing goals. Contact us today to learn more!