Search engine optimization is the process of increasing a website’s visibility on search engines like Google, Bing, and Yahoo.
These days if you’re searching for a real estate agent you’re probably doing it online. That’s why increasing visibility on search engines for industry keywords is so valuable for real estate agents.
SEO brings in new clients looking to sell their homes as well as homebuyers long-term—all without you ever having to pay for ads.
So, if you’re looking for a great return on investment for your marketing dollars—think SEO.
Feel free to contact us or give us a call at (480) 550-6336 for more information.
As an SEO company for real estate agents, we know that attracting new clients looking to sell their homes is your top priority. Thankfully, SEO services can help you boost your organic website traffic to do just that.
On top of that, SEO for realtors can also help build brand awareness and set you apart from the competition.
For example, When someone looks for “first time home buyer programs” in Google, which happens over 10,000 times a month, your optimized website and information will be one of the first results to appear.
Ranking for these specific keywords on search engines leads to consistent traffic that actually converts into clientele. So how does SEO help realtors? It brings the clients to you.
SEO takes time plus a lot of hard work and consistent effort. That’s why so many companies choose to hire an SEO agency instead of doing SEO on their own.
Still, if you want to try improving your site’s visibility solo, here are few tips to help get you started:
- Think Mobile-First. Optimize the site for mobile devices. Now over half of all internet searches are done on mobile, meaning that your website should be just as functional both on desktop and mobile.
- Create a Google My Business page.Homebuyers and sellers can discover realtors near them using an organic search on Google.
- Include Testimonials. Reviews add more content to support a real estate SEO strategy and help with conversions. Plus, if they turn into reviews on Google My Business, that can help you be discovered in a real estate search.
- Optimize Your Homepage. Include a relevant page title tag and meta description. Make sure the images use ALT tags. Pay attention to on-page SEO items like header tags. Realtors want the homepage to be the strongest web page on their real estate website.
If your SEO efforts aren’t paying off quite yet, give us a call at (480) 550-6336, we’d be more than happy to help walk you through some SEO pointers. Or we can always take things to the next level with our full suite of SEO services.
SEO doesn’t work overnight. In fact, Google says it will take anywhere between four to twelve months for SEO efforts to really begin to show their worth.
There are so many factors that impact how long SEO will take for real estate websites.
Here are just a few examples:
- Keyword Research. What search terms is your real estate website using to target homebuyers and sellers? Are you already ranking for some of these terms? Or do you have to start from scratch?
- Quality Content. Are you using content marketing as part of your blog content strategy? How much content does your blog need to improve search rankings?
- Link Building. Is your real estate company attracting other small business and real estate industry websites to link to your site? How strong is your current backlink profile?
- Your Website. Do you use WordPress (or another site like Wix or Squarespace)? If so, is your real estate website free from errors that may be a result of outdated plugins? Is your user experience intuitive, where homebuyers can easily find your phone number or contact information?
Homebuyers often search for general real estate keywords like the examples below when looking for a new realtor or property listing. However, that doesn’t mean these are the most important keywords to rank for.
General Keyword Examples:
- “Realtor” (2.1 million searches)
- “Real estate agent” (59,000 searches)
- “Houses for sale” (394,000 searches)
- “Homes for sale” (364,000 searches)
- “Condos for sale” (61,000 searches)
The fact is, return on investment for SEO efforts based on general keywords isn’t always the best. Why? For one, the stiff competition. General keywords have some serious competition from big-spending competitors.
Beyond that, general keywords have low intent. Meaning the people who search these keywords often aren’t actually looking to buy or sell a home.
You see homebuyers who actually are looking to buy usually search on their phones for specific long-tail keywords to discover hyper-specific neighborhoods. That means the more specific you are with local keywords, the more your real estate website will appear in high intent search engine results that actually matter.
Here are some examples of these specific, “long-tail” keywords:
Real estate keywords are about average in terms of PPC advertising cost per click. According to data from Wordstream, the average cost per click for PPC ads across all industries is $2.65, while the average cost for real estate agent keywords is just $2.35.
That being said, some of the most targeted keywords in real estate are quite expensive and the competition is serious. For example, the keyword “realtor near me” that gets over 20,000 searches per month in the U.S. costs $7.00 per click.
Other important, popular keywords like “houses for sale” (394,000 monthly searches) might be cheap, but the competition is fierce and less than 35% of traffic goes to paid ads.
That’s why at the end of the day, SEO is the best way to consistently increase the number of inbound leads coming to your real estate office. PPC marketing certainly has its place, but SEO is the foundation of any solid digital marketing campaign.
The simple answer is both.
SEO is a "pull" strategy in real estate marketing. It works for you when you aren’t working, bringing in new clients with no effort required.
Social media, on the other hand, is a "push" strategy. Realtors continually push quality content to their network to develop a connection with their target audience.Social media requires realtors to put in consistent efforts to see a return. Whereas with SEO once a realtor ranks organically in SERPs (search engine result pages) for a keyword phrase, lead generation is something that predictably happens with little ongoing maintenance.
Both ‘push’ and ‘pull’ strategies have their place in digital marketing, but we believe SEO is the best way to see regular returns.
SEO works best when we can target specific, local keywords. That’s what’s so exciting about SEO for real estate.
Each realtor has something unique about them. They focus on a particular neighborhood, or a certain style home, or a specific demographic. Doing SEO enables us to market that uniqueness, and use a targeted approach to connect realtors with their ideal home buyers.
That brings home real results and an excellent return on investment, which is pretty exciting to us.
According to the Bureau of Labor Statistics, the top 10% of realtors earn more than $110,000 a year, while the bottom 10% made less than $23,000. This is because in real estate, image is everything. The top realtors always pull in the big buyers and what’s left for the rest is slim pickings.
That’s why SEO is so vital for real estate marketing. When someone searches on Google for a realtor in their area and you are the first one to come up, that’s more than just an opportunity to convert a visitor into a client, it also helps build brand reputation.
And brand reputation matters when the clientele is so predisposed to selecting what are considered ‘top’ realtors.
So if you want to build your brand reputation and make your way to that top 10% of realtors, SEO is the tool for you.
Google Local and Google Maps are some of the most valuable spots for realtors on the internet. If your business can appear on the first page in local results or on Google maps, that means more inbound leads without you ever having to lift a finger. Local SEO works to increase websites’ visibility on search engines for these valuable spots.
Google says there are three elements that dictate local search results: prominence, distance, and relevance. Local SEO services optimize all three of these elements, which leads to more inbound leads from potential home buyers or sellers.
If you want to get started on local SEO at home, one great way is to make sure your Google My Business page is up to date. That way Google can begin to rank your business in local results.
If you’re too busy, or you need a helping hand, feel free to give us a call at (480) 550-6336, we’d love to help you get started on your SEO journey.
Building an authoritative, relevant backlink profile is a crucial aspect of any effective digital marketing campaign. At Markitors, we have a variety of methods for building quality backlinks including guest posting, quote placements, press releases and more.
What separates our SEO agency though is our relationships with companies like SHRM, the Phoenix Business Journal, the Thunderbird School of Management, and more.
With our network of authoritative digital PR partners, we are able to craft high-quality content like community panel pieces, thought leadership pieces, and community spotlight pieces that build brand awareness and increase leads for our real estate agent clients.
If you want to learn more, check out our digital PR services page for all our offerings.
One great way to get started optimizing your real estate website for SEO is with keyword research. Finding the best local keywords for your business is really the start of any SEO strategy.
Using SEO tools like Google Analytics, Ahrefs, or Moz you can go through potential keywords and highlight ones you’d like to target. Then you just need to create quality content, build your backlink profile, and improve technical SEO, and you’ll be on your way to ranking in search results.
Of course, all that is easier said than done. So if things are starting to sound a little overwhelming, feel free to contact us or give us a call at (480) 550-6336. We can help answer any questions you may have.
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
Real Estate SEO Experts
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for real estate agents like you.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.