The Best SEO COMPANY for Real Estate

Search engine optimization is the process of increasing a website’s visibility on search engines like Google, Bing, and Yahoo.

These days, someone searching for a real estate agency is probably doing it online. That’s why real estate SEO is so important for brokers and agents. Increasing visibility on search engines for industry keywords is valuable for real estate companies because it increases brand awareness.

Real estate SEO brings in new clients looking to sell their homes as well as home buyers long-term — all without ever having to pay for ads. How great does that sound?

So, if you’re looking for a great return on investment for your marketing dollars, consider working with a real estate SEO company.

Feel free to contact us online for more information about our real estate SEO services.

As a search engine optimization company for real estate companies, we know that attracting new clients looking to sell their properties is your top priority. Thankfully, SEO services can help you boost your organic website traffic to do just that.

On top of that, SEO for Realtors® can also help build brand awareness and set you apart from the competition. Real estate is a competitive industry, so being known in key sales areas can make a huge difference. Real estate SEO makes this possible.

For example, when someone looks for “first-time home buyer in ____ city” on Google, your optimized website and information could be one of the first results to appear. Or, it could be your competitor who decided to invest in SEO. 

Ranking for these specific keywords on search engines leads to consistent organic traffic that actually converts into clientele. So how does SEO help real estate companies? It brings the clients to you.

Our SEO efforts focus on building brand awareness and increasing inbound leads for real estate agents. We do that using our full suite of real estate SEO services including:

• SEO Content
• Digital PR
• Local SEO
• Technical SEO
• Keyword Research
• Lead Generation

Our team works in many different areas of SEO for property groups to ensure you are ranking on search engines and meeting your goals.

SEO for real estate takes time, a data-driven strategy, and consistent effort. That’s why so many companies choose to hire an SEO agency instead of doing SEO on their own.

Still, if you want to try improving your site’s visibility solo, here are a few tips to help get you started:

• Think Mobile-First. Optimize your real estate agency site for mobile devices. Over half of all internet searches are done on mobile devices, meaning that your website should be just as functional both on desktop and mobile. Ensure your page speed is high and the navigation for your site is mobile-friendly.
• Create a Google My Business Profile. Home buyers and sellers can discover Realtors® near them using an organic search on Google. A Google My Business profile is essential to showing up in local search results for real estate firms.
• Include Testimonials. Online reviews add more content to support a real estate SEO strategy and help with conversions. Plus, if they turn into reviews on Google My Business, that can help your property group be discovered in a real estate search.
• Optimize Your Homepage. Include a relevant page title tag and meta description. Make sure the images use ALT tags. Pay attention to on-page SEO items like header tags. Realtors® want the homepage to be the strongest web page on their real estate website. This will also help you rank in Google’s new Search Generative Experience.

If your SEO efforts aren’t paying off quite yet, reach out to us. We’d be more than happy to help walk you through some SEO pointers. Or we can always take things to the next level with our full suite of SEO services for real estate agents.

Real estate is all about local keywords. For instance, if your  real estate group is in San Francisco, CA, you would want to be targeting keywords such as:

• “San Francisco real estate agent”
• “San Francisco realtor”
• “Top realtor bay area
• “Bay area homes for sale
• “Bay area real estate company”
• “Real estate agent near me”

You can target people in your area who are looking to buy or sell houses by using localized keywords along with some general ones. Neighborhood names are also something to consider if your real estate company specializes in certain neighborhoods or areas.

Your real estate site could also target keywords people looking to buy or sell houses are searching for such as:

• “How to work with a realtor”
• “How to buy a house”
• “First time home buyers tips”
• “How to sell your house”
• “Selling houses”

Through keyword research and competitor analysis, you can determine which specific keywords have high search volume and will be most effective for your business. A combination of local SEO keywords and general or topical keywords will help your website reach a broader audience.

SEO doesn’t work overnight. In fact, Google says it will take anywhere between four to twelve months for search engine optimization efforts to really begin to show their worth. However, working with a solid strategy can supercharge your growth! Clients will often see growth within the first four to six months.

There are so many factors that impact how long SEO will take for real estate websites.

Here are just a few examples:

• Keyword Research. What search terms is your real estate website using to target home buyers and sellers? Are you already ranking for some of these terms? Or do you have to start from scratch?
• Quality Content. Are you using content marketing as part of your blog content strategy? How much content does your blog need to improve search rankings?
• Link Building. Is your real estate company attracting other small business and real estate industry websites to link to your site? How strong is your current backlink profile?
• Your Website. Do you use WordPress (or another CMS like Wix or Squarespace)? If so, is your real estate website free from errors that may be a result of outdated plugins? Is your user experience intuitive, where home buyers can easily find your phone number or contact information?

All of these components will factor into how long SEO will take for your site to show improvement.

Yes! SEO for real estate agents will help you generate leads by increasing your brand awareness and online visibility. The more keywords you are ranking high for, the more users will find your website and convert into clients.

SEO is proven to generate leads. It is a long-term, sustainable solution for small businesses including Realtors® that works. Leads will no longer just come through word-of-mouth referrals, but through organic traffic to your real estate website.

You’d be surprised just how many leads can be generated through SEO. Our clients know the power of SEO as it relates to their bottom line, and we want to share that with you so you can sell more properties.

Home buyers often search for general real estate keywords like the examples below when looking for a new Realtor® or property listing. However, that doesn’t mean these are the most important keywords to rank for.

General Keyword Examples:

• “Realtor” 
• “Real estate agent” 
• “Houses for sale” 
• “Homes for sale” 
• “Condos for sale” 

The fact is, the return on investment for SEO efforts based on general keywords isn’t always the best. Why? For one, there is stiff competition. General keywords have some serious competition from big-spending competitors.

Beyond that, general keywords have low search intent. Meaning the people who search these keywords often aren’t actually looking to buy or sell a home.

You see, home buyers who actually are looking to buy usually search on their phones for specific long-tail keywords to discover hyper-specific neighborhoods. That means the more specific you are with local keywords, the more your real estate website will appear in high-intent search engine results that actually matter.

Here are some examples of these specific, “long-tail” keywords:

• “First time home buyer” 
• “First time home buyer programs” 
• “How to buy a house” 
• “Real estate company”
• “Real estate group” 
• “Real estate firm” 

The simple answer is both.

SEO is a “pull” strategy in real estate marketing. It works for you when you aren’t working, bringing in potential clients with no effort required.

Social media, on the other hand, is a “push” strategy. Realtors® continually push quality content to their network to develop a connection with their target audience. Social media requires Realtors® to put in consistent efforts to see a return. Whereas with SEO, once a Realtor® ranks organically in SERPs (search engine result pages) for a keyword phrase, lead generation is something that predictably happens with little ongoing maintenance.

Both “push” and “pull” strategies have their place in digital marketing, but we believe SEO is the best way to see regular returns.

Our search engine optimization services work best when we can target specific, local keywords. That’s what’s so exciting about SEO for real estate.

Your real estate group has something unique to offer a client. Whether it is expertise in a particular neighborhood, or selling a certain style home, or working with a specific demographic. Doing real estate SEO enables us to market that uniqueness, and use a targeted approach to connect your company and real estate agents with their ideal home buyers.

That brings home real results and an excellent return on investment, which is pretty exciting to us.

According to the Bureau of Labor Statistics, the top 10% of Realtors® earn more than $119,000 a year, while the bottom 10% make $32,000. 

According to the NAR, there are 106,548 real estate brokerage firms in the United States today. That’s some pretty steep competition! The top real estate groups always pull in the big buyers and what’s left for the rest is slim pickings.

That’s why SEO is so vital for real estate marketing. When someone searches on Google for a real estate agency in their area and you are the first one to come up on search engine results pages, that’s more than just an opportunity to convert a visitor into a client, it also helps build brand reputation.

And brand reputation matters when the clientele is so predisposed to selecting what are considered “top” realty groups.

So if you want to build your brand reputation and make your way to that top percentage of real estate firms, SEO is the tool for you.

Google My Business and Google Maps are some of the most valuable spots for Realtors® in the real estate landscape. If your business can appear on the first page in local results or on Google Maps, that means more inbound leads without you ever having to lift a finger. Local SEO works to increase a website’s visibility on search engines for these valuable spots.

Google says three elements dictate local search results: prominence, distance, and relevance. Local SEO services optimize all three of these elements, which leads to more inbound leads from potential home buyers or sellers looking for real estate services.

If you want to get started on local SEO at home, one great way is to make sure your Google My Business page is up to date. That way Google can begin to rank your business in local results. If you’re too busy, or you need a helping hand, feel free to contact us. We’d love to help you get started on your SEO journey.

On-page SEO is so important for real estate websites because first impressions are everything. If your website is slow to load, has low-quality images, or is full of broken links, Google (and potential clients) might assume you aren’t a “top” real estate group and your site is less likely to be seen by potential clients..

With stiff competition between real estate firms, having a website that performs well makes a huge difference. On-page SEO is also one of the most important ranking factors for Google. When Google is assessing your website for search engine rankings, it is looking at your content first.

On-page SEO for Realtors® includes content, link strategy, architectural elements, and HTML elements. Small firms especially need to focus on on-page SEO to communicate their relevance to both customers and Google.

Building an authoritative, relevant backlink profile is a crucial aspect of any effective search engine campaign. At Markitors, we have a variety of methods for building quality backlinks including guest posting, quote placements, press releases, and more.

With our network of authoritative Digital PR partners, we craft high-quality content like community panel pieces, thought leadership pieces, and community spotlight pieces that build brand awareness and increase leads for our real estate agent clients.

If you want to learn more, check out our Digital PR services page for all our offerings.

One great way to get started optimizing your website for SEO is with keyword research. Finding the best local keywords for your business is really the start of any SEO strategy.

Using SEO tools like Google Analytics, Ahrefs, or Moz, you can go through potential keywords and highlight ones you’d like to target. Then you just need to create quality content, build your backlink profile, and improve technical SEO, and you’ll be on your way to ranking in search results.

Of course, all that is easier said than done. So if things are starting to sound a little overwhelming, feel free to contact us. We can help answer any questions you may have. We are real estate SEO experts –– let us help you increase your SEO to generate leads.