These days, whether we’re looking for a local restaurant or a non-profit organization, we all use the same method—Google.
That means Google’s search engine results pages (SERPs) have become the modern day equivalent of a town square or the yellow pages. And the results at the top of SERPs are now prime real estate.
The fact is, if you want to land a spot on Google’s prime real estate, you’ll need search engine optimization (SEO) to get you there.
SEO works to increase the authority, speed and content quality of your website to boost your nonprofit up SERPs. From building a strong backlink profile to creating SEO content, there are a number of methods SEO agencies use to do this.
Whatever method is used, SEO for nonprofits will build your brand awareness and grow your organic search traffic consistently. That way your phone won’t stop ringing from donor calls, because at the end of the day we understand that’s what matters most for nonprofits.
The simple answer is, by moving your website up search engine results pages (SERPs) using a number of tactics.
For example, SEO agencies will create quality content, based on targeted keywords. That way when someone is searching for a cause, they’ll run into your content which naturally funnels them to your donation center.
SEO agencies will also attempt to establish an authoritative, relevant backlink profile. That way when someone searches for ‘best nonprofits’, your website will be able to compete for the top spots on search engines.
From backlinking to technical SEO, there are so many ways SEO services help attract potential donors. If you want to find out more, feel free to contact us and we’ll provide you with all the information you could need.
There are so many different ways SEO can help nonprofit organizations. Here are just a couple SEO ideas that come to mind:
- Create an SEO strategy. The SEO strategy should include (at a minimum) keyword research, a plan to create quality content based on the right keywords, and an objective of how to rank higher on search engine results.
- Use content marketing to share stories. Nonprofits have great stories to share. Content marketing amplifies those stories to the right audience. That brings new donors.
- Leverage existing relationships for link building. Nonprofit organizations have great relationships with donors and the community.
- Share high-quality SEO content on social media to attract potential donors.
- Optimize everything on your website: meta descriptions, page title tags, h1 tags, page speed, plugins, and other important SEO ranking factors.
Of course, all of this is easier said than done. If you don’t think you can tackle SEO on your own, and you’re looking for some help from the experts, feel free to contact us. Or give us a call at (480) 550-6336.
There are five basic elements to SEO services for nonprofits. Working together under an individually tailored SEO strategy for nonprofits, these elements can help bring in a steady stream of donors.
The goal of digital PR is to increase brand mentions online and improve client’s backlink profiles. This is done through the strategic placement of guest posts, blogs, and other high quality content through media relationships.
A backlink profile is a ranking of the authority, relevance, and quality of a website’s inbound links. The stronger the backlink profile, the better when it comes to moving up search engine results pages (SERPs).
Digital PR efforts prioritize, but do not require, do-follow links that help build a client’s backlink profile. Still, at the end of the day digital PR is about more than just a do-follow link. It’s about building a brand that can be respected.
The SEO content team works to deliver quality, educational, and informational content for our client’s websites. Using a keyword research backed SEO strategy, the content team will help improve your brand awareness, bring consistent organic website traffic, and attract prospective donors.
Some key performance indicators (KPIs) we like to keep track of to get an idea of the content team's efforts include:
- Organic Traffic
- Organic Impressions
- Click Through Rate (CTR)
- Average Position
- Increase in Rankings for Organic Keywords
Technical SEO is a vital part of any successful digital marketing campaign. If your website isn’t running smoothly, or if Google can’t properly navigate it, you won’t be seeing any organic traffic. That’s why we offer technical SEO services to make sure things are always working properly.
It all starts with a technical SEO audit to help find your issues. Then, we work through a technical SEO checklist that includes the following and more to correct any errors.
- Site Speed
- Content Visibility for Search Engines
- Site Structure SSL
- Structured Data
Local SEO can help connect local donors with your nonprofit. It works by increasing your visibility on search engines during local searches.
According to Google, there are three factors in local SEO: distance, relevance, and prominence. SEO agencies will work to optimize all three of these using a variety of tactics.
For example, by managing your business profiles on Google My Business, Yahoo, Bing, and a number of directories, SEOs can ensure your website is appearing on local pages. That’s vital to success for nonprofits. From managed local citation services to on-page SEO, Local SEO can help your nonprofit thrive.
If you run a nonprofit that means you’re busy. As a busy SEO agency ourselves, we understand that pressure.
In order to make things easier for you, we put together monthly reports that summarize our efforts and the results. This way you don’t have to spend time worrying about your digital marketing efforts. You can expect a thorough report each month with at least the following:
- Organic Website Traffic
- Total Impressions
- Keyword Rankings
- Backlinks Secured
- Technical SEO Improvements
- Conversion Rates
SEO services should include SEO content, digital PR, technical SEO, local SEO, and monthly reports. For the full suite of services, nonprofits should expect to pay between $1500 and $2500 a month.
Some SEO agencies will hide their pricing, but we know as a nonprofit being price conscious is the name of the game. That’s why we offer transparent pricing and service options to allow you to make an informed decision.
No matter what industry you’re in, SEO takes time. In fact, even Google says it takes about four months to a year for SEO services to take effect.
That’s because it takes time to develop quality, keyword research-backed content, optimize your website for search engines, and begin a digital PR campaign. However, when all is said and done, and you are swimming in donations, you’ll be happy you were patient.
Although we no longer offer website design services, we can definitely help you optimize your website for search engines.
By improving your sites crawling, indexing, structure and mobile optimization, we can vastly improve what you have now. Our technical SEO services can make sure your website is running the way it should. That might just save you from having to do an entire website redesign.
Finding relevant keywords is step one in an SEO strategy.
One great way to do this is to think about the keywords potential donors would be searching to discover a nonprofit like yours. What is your cause? How do you connect that cause to the passions of a donor?
For example, if you run a nonprofit that starts Nepalese elementary schools. A potential donor could discover that nonprofit by searching for things like "inspirational things to do in Nepal" or "Nepalese education." Creating high-quality content targeting those terms could attract potential donors at the top of the funnel.
SEO strategies target specific audiences and general ones as well. For example, if you have a nonprofit that provides rehabilitation for wounded veterans. SEO agencies might target specific keywords like ‘best veteran charities’ or ‘nonprofits for veterans’.
However, it’s also important to target more general examples of top keywords for nonprofits that have a higher search volume.
- “Nonprofit organizations” (15,000 monthly searches)
- “501c3 Lookup” (10,000 monthly searches)
- “501(c)(3)” (9,500 monthly searches)
- “Best Charities to donate to” (6,500 monthly searches)
- “Nonprofits near me” (4,900 monthly searches)
At the end of the day, having a targeted keyword strategy is a necessity if you want to increase your website’s organic traffic.
Without a doubt what excites us most about doing SEO for nonprofits is the impact.
Just looking at our client Texas Adoption Centers’ (TAC) success over the past few years makes us excited to do all we can in this space.
TAC went from almost closing their doors to becoming the #1 adoption agency in Texas. We've connected countless children with adoptive families through SEO. That’s the real world impact we can make happen by helping nonprofit organizations better fulfill their mission.
Non-profit organizations need to be price conscious. After all, it’s all about giving back to a worthwhile cause. That means spending thousands on expensive pay-per-click advertising campaigns probably isn’t an option for most nonprofits.
SEO is the perfect alternative or addition to your current marketing strategy. SEO will bring consistent, organic traffic to your website so you can count on donors calling.
Don’t believe me? Take a look at our SEO case study for Texas Adoption Centers. TAC was a struggling nonprofit adoption agency, until they hired Markitors.
Now after just two years of a targeted local SEO campaign, TAC is the largest adoption center in all of Texas.
We firmly believe SEO is the best marketing strategy for any business that’s worried about getting most bang for their buck.
SEO Audit for Nonprofits
Audit your nonprofit website to learn how to get more donors calling you!
SEO Services for Nonprofits
Quality SEO content to attract new donors.
Digital PR to build brand awareness and linkbuilding to boost authority.
On and Off Page optimizations for your Nonprofit’s website.
Nonprofit SEO Case Study
Local SEO For Nonprofit
How a non-profit went from nearly closing their doors to becoming the largest adoption agency in Texas.
Here’s what we did.
- #1 average search ranking for the terms “texas adoption” and “what to do with my baby”
- 1,313.93% growth in organic search in less than 2 years (122 monthly organic search visits when we started, to 1,725 monthly organic search visits on average)
- 5 excellent leads per month
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I can’t recommend Markitors highly enough from both a speed and investment angle. Their SEO services are very effective in growing your brand online.
— Brian Mohr, Co-founder of Y Scouts
SEO Experts for Nonprofits
If you Google the term, “digital marketing company,” you’ll most likely find Markitors on the first page of search results. There’s more than 15,000+ digital marketing agencies who offer SEO services in the United States. Yet, Google consistently ranks us as one of the top choices for search engine optimization.
We launched and have built our digital marketing company in a sustainable and predictable way through SEO. We do the same for small businesses, and for nonprofit organizations like yours.
We get results. We practice what we preach. And we believe in having a good time while connecting our clients with customers.